Kat Millar

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3 Things To Master To Hit Your First 100K

Is this your year to hit your first $100,000 in income?

Want to know the fastest way to do it?

Are you over watching everyone else succeed and you’re wondering when it’s your turn?

There are 2 numbers that you must know in your business and keep an eye on all the time. If you’re trying to build out your business, and get more clients, the first figure is what I call your freedom figure.

Your freedom figure is the figure that you need to make every single month to know that you’re free and you don’t have to work for anyone else ever again unless you want to.

Your freedom figure is the amount where you’re going to have enough to cover all your bills, expenses, your lifestyle and your savings goals and not have to stress about money. It could be $10,000 or $20,000 a month for example.

It’s the figure that will give you a lifestyle so you’re not burning yourself out, so you can take regular holidays and rest times, so you don’t have to be a slave to your laptop.

Your first 100K is usually the hardest, especially if you don’t have expert support and guidance, because it feels like there’s a million things to do.

In business, there is always so much we could be doing. Maybe you’ve got a lot of ideas, but you’re not really sure which one to focus on, and you need laser focus and clarity, so you’re not wasting time.

The second number that you need to know is how many clients you need in order to hit your freedom figure.

Let’s say your freedom figure is $100,000 per year.

You can decide your hourly rate based on your desired working hours, or you can decide your working hours based on your desired hourly rate.

If your goal is 100K, you need to make $2,000 every week for 50 weeks. You then have to divide that figure by how many hours you want to work and that’s your hourly rate.

Here’s an example calculation to work from based on desired working hours per week:

Yearly goal – $100,000

Monthly income goal – $8,333

Weekly income goal (50 weeks) – $2,000

Hours working per week goal – 10

Divide weekly amount by hours working per week – $2,000 divided by 10

= Your hourly rate – $200

Or, you might choose your hourly rate then decide that you will work as many hours as you need to hit your freedom figure.

Here’s an example calculation to work from based on desired hourly rate:

Yearly goal – $100,000

Monthly income goal – $8,333

Weekly income goal (50 weeks) – $2,000

Hourly rate goal – $150

Hours you need to work – 14

These figures give you clear goals to work from.

A lot of people don’t know their figures. They’re not clear and focused on achieving set targets. They just have an idea that they want to be happy and make something.

But successful people know where they’re heading and what they’re aiming towards, as it gives us motivation, drive and clear targets to aim for.

Once you’ve set your 2 numbers goals, it’s time to look at how we get there.

So here are 3 things you need to do well to earn your first $100,000 per year:

1 – Craft Your Signature Offer

The first thing you need to do is craft your irresistible signature offer.

This is something that a  lot of people get wrong.  You need to take the time to build an amazing and irresistible offer that’s a no-brainer for people.

People often price their offer incorrectly by charging too little or making it too expensive. They don’t have great bonuses, they don’t have great structure or a mapped out delivery method. In order to do this, you have to be really clear on your ideal client and on your message.

The way that you craft a beautiful offer that people want to buy, is by really understanding your ideal clients and what they want. You don’t want to craft a beautiful offer, full of value that no-one wants.

In order to create an amazing offer, you really need to research and get to know your ideal client so you know what they need. I didn’t know this in my first 100K in business. So I figured it out as I went along.

I had lots and lots of conversations with people and I hung out in groups at networking events. I coached a lot of people for free. I spent a lot of time with business owners and started to hear all the different problems that they had struggled with, things like copywriting, technology and sales.

These were the things that formed my offer. You don’t want your offer to only be coaching. No one wants just coaching. They want a signature system, a roadmap, a blueprint that they can follow that’s going to get them from their problem to their solution.

It’s your job to map that out and get your offer really clear, and then you need to get your messaging clear. Your messaging is the language that you’re going to use to basically show people the transformation journey. It’s the beliefs that you have that you need to communicate to your ideal clients.

You do this by educating them on the gaps so that they will also be able to get the kind of results that you’ve got. So I recommend that you spend some time creating your offer.

The way you get to know what your ideal clients want is by doing one-on-one coaching as much as you can. You will see the most transformation with people when they do one-on-one coaching.

When I first started out, I would create something for them and send it to them each time. If they said they didn’t know what to post on social media, then I would create a guide to teach them and then email it to them.

This is what started me creating my online course. I had created so many tools and resources for people, so I included them in my course.

Along with your coaching, you want to have videos and resources. There are tangible things like checklists and guides that can help people. You could create step-by-step videos for people to watch in-between coaching.

You want to have bonuses that relate to all the things that your ideal client is struggling with. One of the recent bonuses I’ve offered is my Client Attraction Accelerator program. Another was a copywriting makeover.

I’ve offered a technology session, where I get behind the scenes and share my screen with people and actually help them build out a funnel or an email nurture sequence or a Facebook advert.

The bonuses that I’ve put into my offer directly relate to the biggest problems that my ideal clients have.  The added bonuses I offer is what gets them over the line with a sale.

In your signature offer, you might throw in a VIP ticket to one of your workshops or a mastermind session. This is why it’s so important that you understand your ideal clients and what they are struggling with. This helps you understand the types of things that you can create for them.

In your offer, I recommend you have 3C’s:

  • Coaching
  • Content
  • Community

To fast-track their results, many people now recognise how crucial it is to have a coach. Whether you coach people 1:1 or in a group, people need coaching for perspective, expertise, feedback and support.

People also need content – a step-by-step roadmap to follow. This is where you need to map out your system and then teach it to people, ideally in a portal as an online course with videos and downloadable resources.

And finally, people want a community.

A lot of people freak out because they think they don’t have a big enough following or a community yet. Don’t let that stop you.

When I first started as a business coach,  one of the first workshops that I ran was in The Little Space at Bondi Junction. I ran a workshop there called ‘The Business Of Speaking’ where I talked about how to make money as a speaker.

The offer I was selling at that course was a 6-month course called Speak To Influence. It was $897 and only 2 people bought it. It was a very small workshop and I didn’t have many people attending.

It was such a valuable offer, but I just didn’t have enough people in the room. Every single week I showed up for 6 months – so 24 x 1-hour sessions of creating all new content for only 2 people.

Every week I would show up and often only one person would show, so they got one-on-one specialised sessions.  It was a great offer and I learned so much through the process, even though there were only 2 people.

Obviously, it’s good to have a bigger community, but you just start with what you’ve got. You’ve just got to start small and you run it and don’t pull back. You can gift it to friends or discount it to build the community when you’re just starting out.

Over time I grew the community and now consistently have great people in my inner circle who all support each other.

People want peers in their community, as they like going on a journey together and supporting each other.

Make sure you are clear in your offer of the benefits, the value and make sure you get the price point right for your offer.

2 – Create A Sales Mechanism

The second thing you have to master to hit your first 100K is to create a sales mechanism to go along with your irresistible offer.  Once you’ve created your offer, you have to figure out how you’re actually going to sell that offer and the sales process to get people to buy it.

Will you sell your offer on a discovery call or in some type of consult or strategy session? What are you going to sell it on? Will it be an order form, on a landing page in Click Funnels, or on your website?

If you are going to sell one-on-one coaching, (which is what I recommend), then you’ve got to have a way to get people to register for a free strategy call with you. This means you need a booking page that links into your calendar.

I use Calendly for example and I embed it into a landing page on Click Funnels so that people can book in easily online. Then they get sent reminders automatically. I have everything automated because you don’t want to be doing everything manually.

Doing business manually the old way is such a waste of time.  You just want people to book in online, and for it to all be automated. Your client gets an email with instructions on what to do, like a zoom link or maybe instructions of how you will give them a call.

Maybe you will write a written sales letter before they jump on a call, or maybe they need to watch a video or fill in one of your surveys. These are all the things you need to think about with your sales process.

If you’re going to do a webinar, then you need to plan to invite attendees into a call at the end of your webinar. Or you may need to create a downloadable freebie, to get people on a sales call with you.

Working out your whole sales process does take longer. But coming up to the Christmas holidays, you know you’ve got a bit of time spare and that’s when I personally do the things I need to do to catch up with my business.

Usually, over the summer holidays, there are fewer clients, so I sit at home and build out my processes.

If you want to hit your freedom figure, you’ve got to put in the work. You can’t just post on social media organically and expect clients to come to you. It doesn’t work that way. You’ve got to build a mechanism and a structure behind the scenes.

3 – Create Compelling Content

The third thing you need to master to hit your first 100K is to create compelling content. Your content needs to be compelling, so it draws people in, attracts their attention and engages them.

The best way to have compelling content is to really understand your ideal client, because then you’re going to use their language and you’re going to speak directly to their specific problems and needs.

Your content cannot be vague or big picture. You’ve got to be very specific with it.

Your content is the way that you get people to see your offer or see your invitation into a sales call. So really, your content is a marketing piece. You need to have a great offer and a way to sell it. You need a traffic source and lead generation strategies.

A couple of weeks ago I received an email with a freebie gift that contained 400 lead generation strategies. I think the guy was trying to be really valuable, but it was just overwhelming and potentially quite confusing for me.

You really need to pick one strategy and focus on it for a week or 30 days, instead of doing a few social media posts here and there. Using the less is more principle is powerful.

You want to get the most leads as quickly as possible. Don’t do all the lead generation strategies at once, just focus on what you will do for the next 7, 30 days or even 90 days, whether that’s paid traffic or free traffic you are aiming for.

Typically your business page on Facebook is only getting about 1% reach, so almost no one sees it. So you want to build up free traffic or a combination of free and paid traffic.

When you’re first starting out, you want to be able to validate your offer, and run it past as many people as possible. You want to help as many people as possible. This gives you fuel for your business.

Even if you have to, reduce your price and say you are going to do a partial scholarship for the first 5 people who take up your offer. You could say you are going to take $500 off or 50% off for the first 5 people who take up your offer. This is a great way to get testimonials and to get practice at getting people to your door.

You don’t want to discount by saying you are doing a beta test, or that you are discounting it, as this makes it sound a bit amateur. But if you say you are helping provide a partial scholarship or having founding members who get a reduced price it a really great strategy.

You can create something really awesome and get it set up in a week, and actually start making a lot of more money. It’s not obviously all about making money, but it is about helping people. We can’t help people if we’re broke and thinking about ourselves struggling.

If you would like some help crafting your offer, developing your sales strategies or creating compelling content, I recently ran a webinar called The Client Attraction Accelerator Masterclass.

If you missed this masterclass, you can access it here for a limited time.

Kat

P.S. Do you need some personalised support in hitting your business goals in 2021? I have opened up a few spaces in my calendar for strategy sessions, but they are filling fast and are by application only.

You can apply for your 1:1 session here.

 

 

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How To Double The Value Of Your Offer

What if you could double the likelihood of people saying yes to your offer?

Imagine if your offer was a complete no-brainer for people to take up! (if it’s a match for them!)

The best way to do this is to double the value of what you’re offering – and you can do this without having to overhaul your program!

Having a valuable, irresistible offer is one of the most important assets you can have in business…

…and having a product or service where people clearly see the worth (and don’t question the price!) is actually really easy.

So, how do we do it?

Sell Tools As Well As Time
Remember – Selling Time Is Intangible and Invisible

Often people have something like a 6 or 8-week, or 3 or 6 month program and they are just selling ‘time with them’. The problem with that is that time with you is invisible and often hard for people to visualise.

Selling time with you can be hard because, essentially people can internally question what this means – and what kind of result they will get. They ask themselves how they know that spending time with you is going to equate to a physical and tangible result.

Giving people real and tangible things in our offer is one of the 7 essential ingredients of a valuable offer.

I share the 7 different ingredients with my clients, but tonight I want to dive deep into this one specific ingredient to make your offer a no-brainer.

You have an incredible amount of intellectual property (IP) in your mind. The unique way that you explain things and organise your knowledge, your processes and frameworks are your IP.

If you can put those into tangible tools and include them in your offer, then suddenly you’re going to really double the value of your offer especially if your tools are good.

It’s difficult for people to see the value, and people usually want something more tangible. They want tools, not just time.

Give Real And Tangible Tools In Your Offer

So to increase the value of our offers, we can add tools to the mix.

Your knowledge is valuable, in terms of your stories in combination with your experience, skills and everything you’ve absorbed throughout your life.

Creating something to boost your offer using your IP doesn’t have to take a long time.

People like the word tools, because they are something you can pick up right away and use.

Instead of saying “I will teach you XYZ”, flip it around and say you are giving them XYZ tools they can pick up straight away and use.

It often doesn’t take long to extract that and create a tool that’s valuable for your ideal clients.

What Makes A Tool Good?

The first thing that makes a tool good is that it needs to be simple to use, so someone can pick it up and use it straight away.

For example, instead of just having time with you on a coaching call, you could offer to record the coaching call, so they’ve got it to listen back to.

This is something I did last year as a New Years offer.  I offered 5 x 90-minute sessions with me, and they also got a personalised meditation MP3 emailed to them.

I took everything that they said in the session, and created a personalised meditation for them to listen back to. I recorded it on GarageBand and had backing music playing. Every person I sent it to said they played it over and over, because it was inserting their words back to them.

This was a super powerful tool, and that it didn’t take long to create.

There are so many different things you can include in your offer.

You can offer to send them an action plan after your call.

Or you can create a personalise roadmap for each person. You know how to take someone from A to Z and you know the steps that people need to go to get from where they are at their problem to their solution, so these are what you put in your roadmap.

Let’s say you jump on a discovery call where you create a personalised roadmap for them.  If you’ve already created the roadmap as a template, then you can personalise it easily for that person. Easy for you but super valuable for them.

One of my roadmaps is my Client Attraction Roadmap. It starts with identifying your unique brilliance. So I would actually say in my personalised roadmap; “This is the unique brilliance I see in you and these are your strengths.”

This is how you can package up something that is really valuable, but it’s important first that you identify your ideal client.

When you know your ideal client, you can take their information they tell you and you create a document, or a personalised report for them, so they’re walking away a tool, rather than just time with you.

What you are doing is making every part of the time with you tangible, so that they like feel like it’s something real. This helps the clients to see the journey and roadmap they need to take to grow.

Here are some examples of tools that you can use straight away.

If you offer someone a coaching program, i.e. time with you, you can also offer a vault of documents that are really valuable tools, things like checklists, worksheets, video training, guides, templates, PDFs, progress reports, cheat sheets etc. – this way you’re giving something tangible.

Start thinking about some tangible tools you can make to add to your offer.

Transform Your Service Into A Product

We love products. We love going shopping, touching things and buying them. We love having something tangible like a dress. So if you sell something that’s invisible, then think about how you can turn it into a product and make it more tangible.

If you’re offering a service, such as a graphic designer, a copywriter, a psychologist, a plumber or a coach, you want to turn your service to be more like a product.

People think that it takes a long time but it’s actually your genius zone. It’s your unique brilliance. It can be super easy and quick but it must be valuable.

My Client Attraction Accelerator program, for example, is a portal with 8 modules helping people to attract clients. It contains content on marketing, sales, copywriting, presenting and funnels. It has everything that you need to do to attract and sign up clients.

It’s not just video content, it’s also downloadable documents.

People don’t just need video content, they need community, energy and to be motivated and inspired. They want a coach, mentor and live energy and inspiration.

So when you think about how else you can double the value of your offer, you can offer a community. In between having coaching and watching your course videos, people like having a place where they can ask questions and interact.

One of the tools I create for my clients, is Loom instructional videos on how to do things, and then send them the link for the video. These are little mini-training videos made specifically for each client and they address specific needs.

Time-savers 

Think about the tools you use that save you time and what you could put in your offer to help people save time.

For example, part of my offer is I offer are things I’ve created over the years that I share with my clients so they can pick them up and use them. These are things like PowerPoint slides, marketing documents and other business documents. They can put in their own logo and tweak a few things with the templates.

Once I’ve made them it saves people a lot of time so they don’t get stuck trying to make these documents themselves from scratch, which slows them down.

For example, I have:

  • A webinar steps spreadsheet. This is so valuable for people that are running a webinar. It’s got every single thing you need to do four weeks out to get your webinar running. It’s got what you have to do for webinar promotion, and it’s also got training videos on how to do it
  • An offer validation guide, which is a guide to make sure your offer will work
  • An offer creation formula – to know how to create a valuable offer
  • A Client Attraction Checklist, so people know what to do daily, weekly, monthly and quarterly in order to attract clients
  • A Lead Generation Strategies Guide, which has a whole heap of free lead generation strategies. I’ve got plug and play templates, and an authentic sales script. It’s basically a toolkit
  • An online resource toolkit at the moment for my Mastermind group that I’m working with called Profit From Presenting. It’s teaching how to run your first webinar
  • A video survival kit – with tools and technology tips
  • A list of handy links and I give people my webinar funnel to use
  • Each week I create a worksheet, for my Inner Circle community which takes me from 30 to 60 minutes and it’s filled with valuable questions and information

These are all ideas you can use for creating your own tools and resources.

There are fun ways that you can name your tools because it’s all about naming it something that’s appealing and attractive.

All these things don’t take too much time, but save people time and increase the value of the offer.

Today I’ve talked about the first tool to help you double the value of your offer.

If you want to know all 7 of the ingredients of an irresistible offer, plus how to effortlessly market it to your ideal clients, and the BEST way to get clients onto discovery calls, I’m running a FREE live webinar that shows you exactly how to do it!

 

You’ll discover:

?  How To Get 7 Clients In 7 Days, using a proven, step-by-step process (WITHOUT using any pushy or sleazy tactics)

​?  The 3 Powerful Client Attraction Methods that have people consistently asking “How can I work with you?” (without wasting money on ads)

​?  The Little-Known Content Creation Techniques that will adapt & transform your business in 2021, using my psychology-based influence hacks.

​? ​ ​A Simple Tool That Shows You INSTANTLY whether your target market is niched enough and if not, how to fix it.

​? ​ ​How To Map Out Your Ideal Client’s Journey so you can get people’s ATTENTION and connect with them authentically.

PLUS you’ll receive a BONUS GIFT for attending

Get My Social Media Success Tool Kit Valued at $97 For Free!

With step-by-step guides to navigate the online space & acquire the clients you want – ready for you to implement instantly!

Client Attraction Accelerator Masterclass ?
FREE live, online webinar

Check it out here

See you there!

Kat

 

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5 Smart Ways To Recession-Proof Your Marketing

I’m seeing a lot of people doing the same kind of marketing they were doing before COVID. But consumer mindsets have changed.

The people who are doing the same things in their business as they were doing before are the ones that are getting left behind.

There are ways that you can make sure that you not only recession-proof your business income, but you recession-proof YOURSELF as well.

It’s crucial to make sure that you’ve got the skills, strategy, systems and support in place to sustain your business what’s going on in the economy and marketplace.

The people who are stressing during this time are the people who haven’t adapted in this season and have not seen the opportunities to innovate and they have not changed how they interact with their business and themselves.

The people who have enjoyed COVID have been the ones who haven’t been stressing because they are adapting and pivoting. If you are feeling some kind of stress or pressure in terms of where you’re at in your business, you are not alone.

There are no fully secure or certain job now, and I’ve heard of so many redundancies lately. As entrepreneurs, we need to be resilient and grow.

1 – Look For Your Growth Zone

When the world has challenges, there are always opportunities for us to grow, so you need to look for your growth zone.  I want you to think about where your opportunity is for growth.

The businesses that were the biggest hit during COVID, were the businesses that were relying on word of mouth referrals and didn’t have systems in place to actually go out there and attract clients themselves. That is a very shaky way to build your business.

You do not want to set your business up in a way that you’re relying on word of mouth referrals. You want to make sure that you’re being really proactive and intentional in your marketing.

What have you learned and put in place during COVID? Have you put in multiple lead generation strategies,  so you’re not just putting all your eggs in one basket?

Are you just relying on one source of income or one lead generation strategy? This is dangerous because if that dries up, you’ve got nothing left, right? So you want multiple what I call fishing rods in the water and multiple ways of people coming into your business.

I’ve got dozens of lead generation strategies. But what a lot of people do is they start one and it doesn’t work and they start another one and when they find challenges, they try something else but don’t do any of them properly. They haven’t followed through and made it work.

We need to test and measure, and maybe you need to tweak one particular piece. A lot of people throw out the whole thing when it was actually just one cog in the wheel that wasn’t quite working.

You need to look back and see what marketing strategies have been working for you. Have you actually stopped and analysed your results and adapted and pivoted? Did you create success? Or did you just back away scared?

Take a moment to acknowledge yourself and your success. If you didn’t have success over this season, then you need to innovate and adapt to this new market and look for opportunities to grow.

This is possibly the greatest set up that you’re ever going to get in your waking life. History and statistics show that on the back of recession and challenges like pandemics, there have been some of the biggest opportunities.

Looking back at history at some other pandemics like the Black Flu, businesses may not have been able to pivot as we can now. They had old-school marketing strategies then, like putting fliers on windscreens or letterbox drops. But we can take our businesses online,  so this is an incredible opportunity to sell your products and services online.

When I was in London in 2009, I went hard during the GFC. I was backed into a corner because I literally had no money. I knew that if I didn’t put myself out there and change, learn and grow as a person in my confidence, selling skills and my marketing skills, then I would have to leave London.

There were scary moments where I had to look at making things work and I didn’t know what to do. I didn’t have any clients or any contacts over there and it was very stressful and challenging.

There was that constant temptation to do what I call  ‘the creep’ – to creep back and get a normal job. But normal jobs were very low paid. I was getting paid around 75 to 80 pounds an hour as a personal trainer. The reliable steady jobs were paying about 7 or 8 pounds an hour.

Because I had to make money to pay my rent and buy food, I just worked really, really hard during the recession. A lot of my clients had been made redundant, but I knew that it was sink or swim.

Sometimes when things aren’t challenging, we don’t grow because there’s no reason to grow. So I love these opportunities where we get to grow and step up.

There were a lot of start-ups who started during the recession around 2008. You would have heard of Uber, Airbnb, Slack and Pinterest. All of these started in tough times.

Take a step back and look at where you need to grow and improve.  Resilient entrepreneurs don’t look for the easy stuff, they don’t look for the free stuff or low ticket items. They invest in themselves and their growth.

If you are not getting the results you want, you need to think differently about what you’re doing. Where are your blind spots? Do you have someone with eyes on your business to help you see the blind spots?

What are the areas you need to grow in? Maybe it’s your packaging, your branding or the way you deliver your service? We need to prioritise improving ourselves, our strategy, our skills and our systems.

Ask yourself what resources you need to help you overcome in your business. What support and skills do you need? Maybe you need to look back at your business plan and review it or learn more technology.

None of us were born knowing tech, so you can learn. You have 2 options, you can either learn or outsource something, but I prefer to learn something before I outsource it.

2 – Look For Trends And Patterns

It’s important that we look for trends and patterns and this is something that I love doing.  I’ve been looking at where we are headed, and right now, one-third of the population is online. And in the next few years the majority of the world is going to be online.

We’re about to see markets open up in places we’ve never seen before. At the moment, there are 2.2 billion people on Facebook and by the end of 2021, they say that 3 billion people will be on Facebook.

It’s important to know this because Facebook’s the number one advertising platform on the planet, so if you don’t know how to advertise on Facebook, and how to actually get people to pay you money, you’re going to be missing out.

You don’t have to love Facebook, you just have to understand the role that it plays with your customers and clients who are hanging out on Facebook. You need to understand how to do paid ads so that you’ve got full control over your business.

You don’t have to be guessing, hoping, waiting and wishing. This is a way to future-proof your business. If you look at this current climate and the patterns and trends, there are multiple people shopping and working out online.

There’s an entrepreneur called Kayla Itsines who created workouts online and an app called Sweat.  She is worth something like $300 million and she’s only 29.

There are so many opportunities because there are a lot of people doing online events and videos, now more than ever. We can recession-proof our business by recognising where our skill gaps are and filling that gap by learning the skills.

If your gap is Facebook marketing, then it’s important you understand how that works. This is something I’ve learnt for my own business and I help others learn it also. Be intentional. If you don’t know something, find someone who does know and invest in growing in that area.

3 – Show How You Are Different

Now more than ever you have to be different. In order to stand out, you have to be known as an expert.  You’ve got to make sure that people know what your USP is. What is your unique selling point?

You need to stand out from all the others marketing themselves in the same area as you. You need to show how you get results that are different from others. You need to understand how to position the results that you get for people and you need to prove it through stories.

You need to be different. The world is sick and tired of sameness. Anyone can rip you off in terms of your product, but no one can rip off your personal story. It’s yours and it’s powerful.

You need to provide lots of proof of why you’re different. Do you provide a better experience or a more personalised connection and care for your clients? Or is it that you provide more time, better value or better content?

How can you add more value to people in your business? How can you make it that it’s a no brainer that people sign up to you and that it’s non-negotiable?

Don’t put things into the market place until you’ve unpacked your unique brilliance.  This is what I do with my clients, I help them unpack what they do differently and more brilliantly than their competitors.

Then you need to understand what your ideal client actually wants to buy, because that is a sellable service or product. If you know how to project your unique brilliance, it doesn’t really matter if someone comes along and tries to rip you off and copy you. If others are doing what you are doing, then you have to change your offer and make it irresistible.

4 – Make A New Plan

When was the last time you actually updated your marketing plan or your business plan? Every great athlete, entrepreneur and business leader has a plan. If you want to achieve greatness, it doesn’t happen unless you plan for it.

If you have big goals, dreams and desires, I recommend that you revamp your plan. Sit down and write a new plan for this week or this quarter. And just think about what you need right now.

Who do you need to help you put your plan into action? Maybe it’s a community or a mentor? Who do you know who can help you? And what skills do you need to improve on and learn?

There are eight skills that I teach, which I’ve found are the most essential when it comes to attracting and signing up your ideal clients.

These skills are marketing, sales, copywriting, presenting (videos, events, webinars, workshops etc.) I teach how to create irresistible offers, find your USP, create marketing funnels and set up automation processes for your business.

Make a list of the things you need to learn or improve on and put these into a plan.

This can be overwhelming sometimes, so that’s when you need to think about those people who need you and are going to benefit from your help.

Your motivating factor should be those who you can help, so when you make your plan and need to upskill, remind yourself there are people out there who need your unique brilliance and they need you to step up as a leader.

5 –  Act Now, Not Later

It’s about now where people start to write a January list full of things you’re going to do in January.

But if you want to succeed, you’ve got to be clear and intentional about doing things NOW. Do something small, but do it now.

If you need to learn how to run Facebook ads or run a webinar, learn it now. Don’t hold off for the future.

It’s more powerful when you think about making a change NOW, not in the future. Next year can become a bit of a dumping ground for the things that we’ve been putting off.

I really like what Tim Ferriss, who’s a best-selling author teaches. He says he has between three and eight essential things on his to-do list. And he doesn’t go anywhere till it’s done.

Rather than doing lots of little things, he takes time for planning and thinking about the MOST important things that he can act on now right away.

It’s common to find distractions that keep popping up, like friends, family and social media. We can plan a perfect day, but things are going to come up sometimes. But I’m inviting you to start acting now.

Otherwise, you can talk yourself out of it. Months can go by and you still haven’t started.

What do you need to act on now?

Do you want the best training on attracting your ideal, high ticket clients fast through strategies that work best right now?

I highly recommend you check out my upcoming online evening masterclass, the ‘Client Attraction Accelerator’.

This is our FINAL free masterclass of the year!


At This Free Live Online Event You Will:

It’s happening this Tuesday, the 15th of December, from 7pm to 9pm.

This is for you if you’re a coach or consultant or any type of practitioner or service based business owner and you know you’ve got the potential to help a lot more people and make a lot more money, then this is for you.

You’ll discover:

?  How To Get 7 Clients In 7 Days, using a proven, step-by-step process (WITHOUT using any pushy or sleazy tactics)

​?  The 3 Powerful Client Attraction Methods that have people consistently asking “How can I work with you?” (without wasting money on ads)

​?  The Little-Known Content Creation Techniques that will adapt & transform your business in 2021, using my psychology-based influence hacks.

​? ​ ​A Simple Tool That Shows You INSTANTLY whether your target market is niched enough and if not, how to fix it.

​? ​ ​How To Map Out Your Ideal Client’s Journey so you can get people’s ATTENTION and connect with them authentically.

PLUS you’ll receive a BONUS GIFT for attending:

You’ll Get My Social Media Success Tool Kit Valued at $97 For Free!

With step-by-step guides and training on how to use social media to get new clients – ready for you to implement instantly!

So if you are sick of sitting behind your laptop, struggling and not knowing what to do and not knowing how to get clients, come and join us.

Client Attraction Accelerator Masterclass ?

➡ Tuesday December 15th 2020, 7:00pm – 9:00pm (AEDT)

You can register here.

I don’t want any entrepreneurs struggling alone, so check out this event now!

See you soon,

Kat

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5 Things I Wish I Learned Earlier In Business

Do you ever look back and think, “I wish I knew that earlier”?

There are 5 things I wish I’d learned earlier in my journey of building my business, and if I’d known them earlier, I wouldn’t have made as many mistakes or wasted so much time.

I share them here to help you avoid these traps and pitfalls.

1 – Your Audience Doesn’t Always Know What They Need

The first thing I wish I learned is that your audience doesn’t usually know what they need. A lot of people tell their audience what they NEED to be doing, instead of actually giving them what they WANT.

Many people focus on the method and the process to get to the transformation, but actually, people don’t even know that they need that.

They think that they know, but they don’t … or else they’d be doing it.

Remember that people aren’t at your level. This is the problem that I used to always come up against. I would be speaking to people from one level, when they were way back further than I was in their journey.

We forget how far we’ve come.

I see this with my clients all the time. They have unconscious competence around an area and forget how far along they are compare to their clients.

They speak to people at their level, instead of speaking to them on the lower, less experienced level, where their audience is starting out in their journey. They forget that in the beginning, they used to be back at the less experienced level.

The problems that they THINK they have are usually very different from the ones you have in the more advanced level of knowledge or experience.

It’s only with hindsight that you can see the problems are different at different levels.

People are always thinking about what they want, but they don’t actually very rarely know what they need.

An example of this is when I started out in business, I thought that people really knew that they needed to shift their mindset, improve their time management and productivity, in order to have a successful business.

I thought that people realised that they needed these things, but people thought they were fine in these areas.

They told me they just wanted to know how to get clients.

I was running workshops on mindset and productivity, and I could see these were areas letting people down, but the most popular workshops I ran were around marketing.

People often want what’s going to solve their immediate issues,  so you’ve got to talk to them the way YOU used to be, not where you are now.

People don’t care about your processes or your method. They care about solving their immediate problem.

Are you creating ‘need’ marketing or ‘want’ marketing?

The idea here is to sell them what they want, and then give them what they need.

2 –  The Power of Creating Over Consuming

The second thing I wish I learned earlier in business is the power of creating instead of consuming.

If you’re like me, you love learning. We can get caught up thinking we need to learn more, but in reality – we often need to just start executing on what we know.

We can get to a point where we need to stop absorbing because like a sponge, you can come to the place of being so full. It’s like you’re obese on knowledge, information and content, and you need to get it out there.

I call it ‘squeezing the sponge’.

Finishing something that you’ve created yourself, gives you an incredible feeling.

It gives you a buzz and a high of dopamine when you complete something.

But when you’re in ‘consume’ mode, it’s like this…

You wake up in the morning,  sit down at your desk to create a great social media post, an email, an article on LinkedIn or you want to do a video.

You get your second coffee and try to get motivated.

Then you get stuck looking at other people’s stuff. Hours go by and you waste a whole morning, consuming other people’s stuff, instead of just sitting and creating your own stuff.

We do this because it’s easier. It’s our comfort zone, and it’s much easier to look at other people’s posts for inspiration. But then, next minute, hours have gone by and you haven’t booked any paid clients, you still haven’t got any sales conversations booked in, you have booked any discovery calls that week, and you still don’t have a profitable business.

I get it, because I did this. I thought that I needed to learn more, and I would continually keep going to more and more courses.

I would keep comparing myself to others.

Doing that doesn’t get you where you want to go. Creating great work in the world is what does it.

3 – The Power Of Core Messages

There is power in having core messages that you repeat regularly in the marketplace.

Ideally you want to have 3-5 very clear core messages that you repeat your core message every time you are interviewed by someone, every time you do a Facebook Live, write a blog post, and write your web copy.

You want to make sure that people are really clear on what your core messages are. It becomes your signature language.

When I show up, I say a lot of the same things over and over. It’s repetitive, but people need to hear things multiple times.

People need repetition, it makes it sink in.

Some of the core messages I say consistently are:

  • The world is waiting for your words
  • You overcome fear with a formula
  • For business to be successful, it has to be simple
  • You get proven success with a proven strategy
  • Business is too hard to do alone

These are messages I use all the time in my workshops and marketing.

What are your 3 to 5 core messages that you can keep repeating, that people come to know this is your language?

You want to repeat these so that people start to associate you with these messages.

It’s like your brand values and positioning. You’re infiltrating everything, with your values and with these core beliefs.

I help people simplify things and turn things into a model where people can really understand it.

What got me into core messages was I learned about putting in what we call a phrase anchor. A phrase anchor is used in our webinars and presentations and this phrase acts like an anchor that you keep coming back to.

You have one main phrase that you use through your whole presentation.

So my question to you is: Are you clear on your core messages?

4 – The Power Of Having The Right Strategy

Having the right strategy is essential.

If you get up in the morning and want to post some content, but don’t know what topics to talk about, you can get a bit confused. But this comes down to not having a clear strategy. When you don’t have an overarching strategy, you don’t have a plan, so you end up winging it.

When I first started out, I would waste days and even weeks, because I would start something and not finish it. I didn’t have a strategy. I realised I had the ingredients, but I didn’t have the recipe that put all the ingredients together in the right order.

I felt like I was going to all these courses and investing a lot of time and money. But I still didn’t have the right strategy, because I hadn’t gotten an expert to sit down with me to help me build my strategy.

I had a lot of what I call half-built bridges. I would start building something here and it would get too hard, so I would start to build another bridge. When things get hard, we bump up against belief systems that stop us or we don’t have the tools or skills we need, so we start building another bridge and nothing gets finished. This is what I was doing.

People don’t pay for half-built bridges.

They pay for a fully built bridge that they can walk over to the other side.  They pay for a journey and for a path. They pay for a step-by-step process and framework that takes them where they want to be.

I see a lot of people throwing out lots and lots of information, knowledge and content, but not giving a strategy. It is so important to give people a sequential process to follow.

If you have half-built bridges, you’re not alone as it’s human behaviour.  I want you to think about your strategy. And it’s really important when you think about your strategy to make sure that you’re really clear on your positioning, like what do you and your content strategy.

People think positioning is something you need to become but this is more something you decide to act upon, so people describe you as that. What are the 3 words that you want people to use to describe your business? Position yourself around these.

This gives you full control. Don’t give your control to other people. You need to decide what you want people to say about you, and position yourself that way.

5 – The Power Of Consistent, Imperfect Action

The fifth thing I wish that I learned earlier in business is the power of consistent, imperfect action.

I used to get so caught up making sure every slide was perfect. And the whole formula was so perfect before I even posted.

Perfectionism is something that absolutely cripples people. And it has definitely crippled me in so many ways. I know I would have moved so much faster if I hadn’t been so freaking scared of getting things wrong or having mistakes or a typo.

Things can always get better, right? You don’t want to sit on top of something for 3 weeks, you just want to get something out there to help people. Having something sitting in your laptop is not helping anyone.

It’s better to have something out there that is 70%, 80% or 90%, than not having anything at all. I’m not talking about doing sloppy work. We must have a standard of excellence. But we have to be willing to release things before they are 100% perfect.

I do Facebook Live videos every week and often they are not absolutely perfect. I practice beforehand and have my talk planned, but it’s more about being consistent and showing up. But I’m not practicing 50 times at home by myself with no one watching, because it’s not helping anyone. I’d rather just turn my camera on and go live being imperfect.

There is power in imperfect action. You need to think that it’s not about you. It’s about your clients and it’s about the people that you are serving. If you do everything perfectly, you become unrelatable. When I see my multi-millionaire mentors make mistakes, it encourages me that they are human.

If you just took more imperfect action consistently, do you think that you would help more people and actually grow your business? If you create processes for your tribe to follow, do you think you would be able to help more people?

I created a step-by-step process that took me years to refine and tweak.  I’ve now run hundreds of people’s through it and it works every time. It looks simple and it is simple when you know it.

When you don’t know it and when you’re doing it all out of order, then business can be really hard.

Want to know exactly how you do this?

Do you want the best training on attracting your ideal, high ticket clients fast through strategies that work best right now?

I highly recommend you check out my upcoming online evening masterclass, the ‘Client Attraction Accelerator’.

This is our FINAL free masterclass of the year!


At This Free Live Online Event You Will:

It’s happening this Tuesday, the 15th of December, from 7pm to 9pm.

This is for you if you’re a coach or consultant or any type of practitioner or service based business owner and you know you’ve got the potential to help a lot more people and make a lot more money, then this is for you.

You’ll discover:

?  How To Get 7 Clients In 7 Days, using a proven, step-by-step process (WITHOUT using any pushy or sleazy tactics)

​?  The 3 Powerful Client Attraction Methods that have people consistently asking “How can I work with you?” (without wasting money on ads)

​?  The Little-Known Content Creation Techniques that will adapt & transform your business in 2021, using my psychology-based influence hacks.

​? ​ ​A Simple Tool That Shows You INSTANTLY whether your target market is niched enough and if not, how to fix it.

​? ​ ​How To Map Out Your Ideal Client’s Journey so you can get people’s ATTENTION and connect with them authentically.

PLUS you’ll receive a BONUS GIFT for attending:

You’ll Get My Social Media Success Tool Kit Valued at $97 For Free!

With step-by-step guides and training on how to use social media to get new clients – ready for you to implement instantly!

So if you are sick of sitting behind your laptop, struggling and not knowing what to do and not knowing how to get clients, come and join us.

Client Attraction Accelerator Masterclass ?

➡ Tuesday December 15th 2020, 7:00pm – 9:00pm (AEDT)

You can read more or book in for free here

(Note: Spaces strictly limited and allocated on a first-come, first-served basis. Grab your ticket before it books out)

 

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Why It’s Time To RAMP It Up In Your Business

Lately I’ve heard a lot of people say they just want this year to be over. They’re excited about next year.

It gets to this time of year, and a lot of people want to take their foot off the accelerator.

We see the Christmas decorations go up in the shops and it’s easy to think, “Ohhh, I’m exhausted. I’ve had a big year. I’m going to slow down now.”

Next year can almost become a ‘dumping ground’ for anything we’ve been putting off this year.

I get it. This year has been really tough for a lot of people.

But although 2020 may not have bought you the results you wanted… you can still make this year count.

Ending your year by finishing strong and feeling successful, with the right focus, strategy and execution can completely change how you start next year.

We still have time to finish the year well.

Ending your year by finishing strong and feeling successful, with the right focus, strategy and execution can completely change how you start next year.

I’m not talking about those of you who genuinely need a rest. I’m talking about those of you who know that there’s a bit more in your tank and you’ve got more to give.

The good thing about success is we get to determine what success means.

WE get to define our year, whether we feel it was successful or not. It’s not based on someone else’s metric. It’s based on our own metric. It’s based on how we feel.

It could be an amount of money coming into your bank account, or a number of clients, or doing a webinar or Facebook Live video.

If you’re focusing on ‘just getting by’ into next year, you’re missing out on a huge opportunity that successful entrepreneurs know.

Which is – every task counts, every day counts, every week counts, every quarter counts.

If you’re already checking out of this year mentally, feeling it’s too late to start something, then I invite you to ask yourself this: Do people still need your help?

If the answer is yes, then consider keeping going, keeping helping people.

Obviously, if you need to take a mental health break, a physical, emotional or spiritual break, then do it.

But if you feel you have it in you to do more…

Here are 3 reasons why I believe it’s time to ramp up in your business:

1 – Most People Are Not Ramping Up

I’m generally not a massive advocate on focusing on your competitors and thinking about what they’re doing. But sometimes we can use it to fuel us.

Think about the fact that most people aren’t doing this.  Then think about what successful entrepreneurs do and emulate that.

In business, you don’t want to do what everyone else is doing.

Quarter 4 is when I ramp things up. Quarter 4 is the quarter that I go even harder, because I know holidays are coming.

I want to feel really deserving on my holidays and that I’m finishing my year strong. Because if I don’t, I know what I’m like and  I’ll just regret it and be disappointed.

If I didn’t ramp it up, I’d miss out on new clients, launching new programs and new opportunities.

And if you’re super productive, you can get a lot of things done when you focus on the right things.

If you’re trying to grow a business, as an entrepreneur in this day and age, you recognise that you need to use your time wisely. You can get so much done in just one week. So if you take your foot off too early, you can waste so much time.

It’s really important that you take opportunities where other people aren’t. I know that December and January are my quietest months, they always have been over the last 17 years in business. A lot of people go away, so you want to get ahead of the game.

Be intentional for what you want to achieve to finish the year well and also start the new year well.

Be clear. Be specific and you will kick your goals and feel awesome.

2- It Sets You Up For The Tone of the Coming Year

Ramping up your business in Quarter 4 sets you up for the tone of the coming year. Be the person who doesn’t cut corners and who doesn’t stop short of your goals. This is a mentality I’ve built within myself.

I used to do a long run which was about 8 kilometres door to door. Towards the end of the run I’d think that I could just slow down and walk the rest of it. But when that thought came, I would move into my entrepreneur identity and think, “Kat you are not a person to cut corners. You don’t stop short of your goals. You are a person of excellence.”

When you have that mentality of finishing successfully, you will take that feeling into your holiday and into the new year.  And when you feel that success, you will want to keep feeling that success.

You want to be the person that executes and does whatever it takes to finish strong. I don’t know about you, but after I’ve been on holiday, I don’t feel motivated to get back to business.

If I know that I’ve had all these wins and I’ve got people waiting for me to serve them, then I get motivated. If I’ve had all these wins the year before, that excites me as I go about my business in the new year.

Finish strong and make it a habit. Then make sure that you give your brain a break over the holidays. Fully stop and give your body and brain a break. Allow the adrenaline to release from your body, so you can recoup for the new year ahead.

3 – Success Breeds Success

The third reason why it’s time to ramp it up in your business, is because success breeds success.

Success almost always brings more success and failure brings more failure.

If you’re feeling a little bit like you’ve not achieved what you’ve wanted to this year, there’s still time.

Don’t finish mediocre. That mindset is not beneficial to you or to being a successful entrepreneur.

We need to be both present-focused AND future-focused as entrepreneurs. We need to have one eye on the present and be very present every day, and one eye on the future and having a vision and plan.

So I want to ask you a question: What’s it going to take for you to feel like you had a successful year?

What 3 things do you want to achieve before the end of the year?

Put your focus on those. Don’t waste time constantly consuming other people’s socials or checking your likes. Create. Start executing a plan.

Execution is about creating things – like events, programs, documents and videos, all things that are helpful for people.

Start thinking about the momentum of success that you can carry on to next year.

I challenge you to write down 3 things that would make you consider this year successful if you achieve them before 31st of December.

Then write down 3 things you want to get done each week leading up to December 31st.

These are your top 3 priorities. Every day look at your top 3 priorities for the week so you keep your focus.

Ever day matters, so let’s make every day count.

 

Do you want the best training on attracting your ideal, high ticket clients fast through strategies that work best right now?

I highly recommend you check out my upcoming online evening masterclass, the ‘Client Attraction Accelerator’.

This is our FINAL free masterclass of the year!


At This Free Live Online Event You Will:

It’s happening this Tuesday, the 15th of December, from 7pm to 9pm.

This is for you if you’re a coach or consultant or any type of practitioner or service based business owner and you know you’ve got the potential to help a lot more people and make a lot more money, then this is for you.

You’ll discover:

?  How To Get 7 Clients In 7 Days, using a proven, step-by-step process (WITHOUT using any pushy or sleazy tactics)

​?  The 3 Powerful Client Attraction Methods that have people consistently asking “How can I work with you?” (without wasting money on ads)

​?  The Little-Known Content Creation Techniques that will adapt & transform your business in 2021, using my psychology-based influence hacks.

​? ​ ​A Simple Tool That Shows You INSTANTLY whether your target market is niched enough and if not, how to fix it.

​? ​ ​How To Map Out Your Ideal Client’s Journey so you can get people’s ATTENTION and connect with them authentically.

PLUS you’ll receive a BONUS GIFT for attending:

You’ll Get My Social Media Success Tool Kit Valued at $97 For Free!

With step-by-step guides and training on how to use social media to get new clients – ready for you to implement instantly!

So if you are sick of sitting behind your laptop, struggling and not knowing what to do and not knowing how to get clients, come and join us.

Client Attraction Accelerator Masterclass ?

➡ Tuesday December 15th 2020, 7:00pm – 9:00pm (AEDT)

You can register here.

 

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