Kat Millar

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The Biggest Red Flag In Business Progress… And How To Avoid It

Do you feel like there’s a handbrake on your business progress?

Do you wonder why your business isn’t growing no matter how hard you feel like you’re working?

Do you feel like you’re going, going, going going but you’re not achieving the success and the progress and the growth in your business that you know that you deserve?

In this video, I’m going to be sharing with you the biggest red flag in business progress and how to avoid it.

1. Identify Your Red Flags

This is what I believe is one of the most neglected and underrated things that’s responsible and driving your business forward. And it’s actually about you. It’s actually about your self-care and looking after you as the leader of your business.

This isn’t included in a lot of business programs, there’s not always a lot of strategy on self-care. But without self-care, if we don’t actually include it in our business strategy. And we don’t have it as a ticket item.

It just gets pushed off the list, it gets pushed down and pushed down. And it’s almost like becomes this fluffy thing that we don’t really want to talk about. Now I should sleep more, I know I should eat healthier, I know I should get to be more I know I should scroll my phone list.

If you’re stressed out and you’re not working properly, you’re not going to get the business growth sustainably. You’re not going to be able to show up with high energy with enthusiasm with passion with creativity and problem-solving all the things that we need in business, and your business isn’t going to be fun.

I’ve been talking to a lot of people lately who are feeling stressed, overwhelmed, with too much information coming in information overload, really feeling like they could burn out if nothing changes. They’re going to bed later and later, getting up earlier and earlier, having fewer breaks, doing less movement…

A lot of the habits that we put in place at the start of the year have slipped away. It’s easy at the start of the year to say “right, I’m gonna do this and this and this”… but it doesn’t always happen.

And by this stage, if we haven’t had a good holiday, like a really good risk for our brain, it’s about this time that we can really get into trouble.

And our business can start stagnating, plateauing, or actually get worse, we can lose clients, we can start making mistakes, we can stop showing up consistently or show up kind of poorly, you know, you’re there, but you’re kind of not there.

A lot of us are in front of screens all day, and sometimes into the night. And we can expect our body to keep producing great, feel-good chemicals and not have to be constantly pumping cortisol if we’re not building self-care into our business strategy.

It’s like if you don’t brush your teeth over time, brushing your teeth once or brushing your teeth once a week, it’s not going to do anything. It’s about that consistent building into your daily routine.

It’s the same with a car if you don’t look after your car. If you think about a formula one car – they’re pushing that car but they come into the pitstop regularly and they have a whole team looking after them taking the wheels off and putting petrol in etc.

It’s the same thing with business, you have to do it regularly. It’s a huge part of the business.

I was chatting with my friend Natasha about this today, if you’re not really taking care of yourself, you have to really question what is important to you.

And to face that question, if you’re putting other people’s needs before you, and you’re staying up late on your laptop, working, you’re not taking proper holidays, you’re not taking proper weekends, you’re not switching off, you are making other things more important than you.

And so it does come down to self-worth and self-value issue, which can have a bit of a deeper root cause which probably needs to be worked through with the coach. But you can have the best strategies in the world.

But unless you’re looking after yourself care, like we were talking about it in the group tonight, sadly, one of my clients said, I’m going to add self-care success as a task on my to-do lists every day, tick the box, and see it is something that is, is so important.

And what happened to me was because I tend to do doo doo doo doo, I’m a real action taker. And I feel like I can handle a lot. And because I’m so happy and very optimistic and grateful.

I don’t realise that I’m actually stressed, like, I don’t feel stressed, I don’t worry, I don’t have that kind of chatter about the negative, because I’m really, really worked on it.

However, when I got tested last year, my cortisol levels were really high, like, really after, after the chance. And so I had to go, Hey, my body is telling me something, even though I feel fine, it doesn’t mean I am fine.

And so I want to encourage you, just because you’re feeling fine, doesn’t mean that you shouldn’t be putting regular consistent things in your calendar to look after yourself.

And this is really hard to do if you’re a high achiever if you’re an action taker if you’re a go-getter and if you fill your life with a lot of things.

If I’m not alone, if you are the kind of person that likes to fill your life, you’re always talking about maybe I need to have more self-care. But the reality is you keep filling your life and you keep having a big long to-do list, it costs you.

It’s normal. Because our society talks about just going and going and hustling and grinding. And it’s almost cool sometimes to just be like “I’m  just going to chuck down another coffee and keep going”

But this can wreak havoc with our bodies.

My functional medicine practitioner had a good talk to me and said Kat, you need to take this seriously. You need to switch off more often   because you don’t realise the cost of it. And you’re just used to it.

If you’re anything like me, it just feels normal, this constant drive to do things to produce to create, and I get a buzz off the go, go, go.

And so for me I need to have a proper holiday where I literally get super bored. And don’t do any strategy or planning or reading a personal development book or business book, but it is really challenging.

I’ve worked with her with lifestyle and basically cut out a whole lot of things. And for six months, I didn’t eat gluten, dairy, sugar, grains – I cut out so many things and just basically ate meat, veggies, fruit and coconut for six months.

But my tests still after that came back still stressed. Stress overrides everything.

It’s funny kind of talking about this in a business context.

But if you don’t address it, everything’s going to be halted in your business. You won’t be able to think clearly your clients will feel it and your energy will actually repel clients. And that’s just the reality of it.

When you go in, or no one’s signing up with me, sometimes you’ve really got to look at yourself. Because if you’ve got this stress happening, even if you’re smiling and happy and all as well, people can feel that.

And we can’t perform well for ourselves, for our family, for our friends, for our loved ones for our community, if we’ve got that constant set of underlying stress.

If you’ve ever read Stephen Covey’s Seven Habits of Highly Effective People, he talks about the P-C balance.

He tells a story about a struggling farmer who finds this egg made of pure gold. The goose that produced it was producing a golden egg every day.

And he realises that these eggs should be enough for him to live a great life. And he decides he could becomes rich because of these eggs, but now that he’s rich, he’s like, well, maybe this goose is full of these golden eggs.

And so he thinks – I’m going to cut the goose open and get all the eggs out. He wants the eggs all at once, he doesn’t want that one a day. And so he’s convinced that there must be a goldmine inside the goose. And so he slices it up and gets to try and get to these golden eggs all at once.

But he finds out that there’s no golden eggs insidem that the goose needed to actually produce one a day. And so it’s killed the goose. And because of greed, he’s killed the thing that was going to keep producing money.

This equation, which is basically the more you produce, the more you do, the more effective you are. That is, a fallacy.

True effectiveness is actually due to what has produced the golden eggs like that’s the P for production and also PC – the production capability.

You can work till 1 am, you can get up early, you can get all this work done, you can pump it out. But at a certain point, after you increase your production, the production capability will fail, and you’ll actually get diminishing returns because you’re tired, your energy’s not there.

And everything starts to go down. And so similarly, like with a car, where you need that regular maintenance and service and, changing the oil, etc. you need to look after the goose, because the goose is the one that produces the eggs.

This is a great metaphor for taking care of ourselves.

So how do we avoid stress? How do we avoid stress halting our business growth?

Here are three things that you can do…

Examples of Red Flags:

There are really four types.

Physical red flags

Maybe your body shows up with a rash or and also, with insomnia. Maybe you get a racing heart, you might get migraines, headaches, stomach aches, tense muscles, physical symptoms your body will send out there.

Mental red flags

Like not being able to concentrate not being able to focus. mind chatter, that constant mind chatter, clumsiness, forgetfulness, being disorganised, having racing thoughts, negative thoughts. And then there’s the mental replay.

Emotional red flags

Things like fear, guilt, shame, worry, doubt, maybe being super sensitive, being easily irritated by noise or traffic, mood swings, irritability, feeling overwhelmed.

Behavioral red flags

Things like having a messy environment, avoiding people, avoiding responsibilities, anything we’re overdoing so overeating, over-drinking, over social media consumption, or over doing Netflix.

All of these things are red flags that our bodies actually under stress and we need to do something differently.

So that’s number one is we need to identify those red flags and think – okay, this is a sign that yes, even though I might not feel that stress, my body is actually under stress and eaters actually face that and acknowledge it.

2. Schedule Your Big Rocks.

Then what we need to do is, look at what are the big rocks. So you’ve probably heard the story of the jar, if you put big rocks, and then small rocks, thin sand, and water, you can fit the whole lot in.

But if you put the sand in first, and then you try and put the pebbles in, then the big rocks you can’t fit as much in. So if we don’t put the big rocks into our life first, which should be our self-care, then it just gets squeezed out.

And then our business is going to suffer. So we need to look at self-care as a strategy in our business that we took off. And it should be daily, weekly, monthly, quarterly, yearly. So maybe daily, what are the daily things you need to do?

What are those non-negotiable things that you know, if you do it, it’s like a domino, it’s gonna push overall make everything else easier? So maybe it’s generally what my sister Vicki, calls clearing the emotional pipes, where twice a day, she clears the emotional pipes.

And that’s where she can produce so much because every morning, she wakes up in journals doesn’t grab her phone. And every afternoon, she goes for a walk without referring just to clear the emotions, let them sit, or let them process.

Maybe it’s going to be an earlier having a bit of night routine, maybe it’s drinking more water every day, then the week clean might be catching up with friends every week, maybe twice a week, you put in something really social and fun. Maybe it’s getting a massage every week.

So what are those things you can do every single week as your non-negotiables just pop some in the chatbox, what are some of the things that you love putting into your life as a non-negotiable as a big rock?

And then think monthly. So monthly, I catch up with friends and do a vision day. Or I’ll do a full planning strategy day with one of my business colleagues or friends or my sister. And then quarterly, I always take less than three nights away.

Always getaway, go to a new place. So think about this, the non-negotiables that you can put in place that you know if you do this regularly like it should be scheduled into your phone, not just a nice idea.

And I know that there are things that you know, these are not new things for you, but how often are you actually doing them.

So you want to identify the red flags, you want to identify the big rocks, those non-negotiable rocks, and I’d love to know what they are for you.

3. Create A Reframe Statement

The third thing you can do is create a reframe statement.

It’s super simple. But you want to when you’re feeling stressed, you want to have been able to reframe really quickly, and you want to have, you need to talk to yourself, and tell yourself good things.

So when you’re under stress, you want to have some go-to statements that you can say to yourself.

It might be “I am capable.” or “No matter what happens, I’ll handle” or “All is well” Or “Everything is working out as it’s meant to.” or “Everything happens for a reason”…

You know, just simple things, especially if you wake up in the night.

If you’re suffering from stress, you’re probably waking in the night or you find it hard to go to sleep, you might find yourself fidgety, nervous, trouble relaxing, if you can have a statement that you speak over yourself to kind of calm yourself down. All as well.

repeat it, repeat it. A really simple template that I use that I really like to use is called a reframe statement.

And it basically says even though x y Z, I choose XYZ and so you’re acknowledging even though I have a migraine, I choose to relax. Even though I’ve got a lot to do today, I choose to be grateful to have the time flexibility, even though these horrible circumstances just happened to me. I choose love.

What are we telling ourselves that self-talk and reframing is one of the most powerful things I ever learned in-person development, the meaning we give something.

You know, a circumstance happens, we get to decide our reaction to it.

We can’t control things happening to us. People letting us down. Clients not signing up. Clients canceling. Technology not working.

Whatever it is, we can’t control.

Another great reframe statement is saying “even though … I choose…

Even though I have this headache, I choose to be grateful.

Even though that person treated me like that, I choose love.

Even though it’s not fair, I choose joy.

I choose gratitude, I choose to focus on the benefits, I choose to focus on the amazing future I have whatever it is.

So to recap 3 simple ways to reduce your stress:

1. Identify your red flags and face them

2. Schedule your big rocks –  put them in your diary, daily, weekly, monthly.

3. Create a reframe statement. If you’re feeling overwhelmed and stressed out in your business, it’s a big sign that you need support.

I love helping people put strategies in place where I’d show you what to do in your business, so that you’re not stressed and overwhelmed trying to figure it all out, that’s where you burn yourself out.

If you want to speed up that process of where you are to where you want to be, so that you don’t just try and do more, more, more more and more and more, and spend 12 hours a day on your laptop, but actually not really get a great outcome, not really make the money that you want…

…save yourself all that stress and effort and frustration working it out on your own. And book for a free 45-minute strategy session with me.

I want to help you move through this because it’s a horrible place to be when you’re stuck in stress.

I’d love to chat with you and just help you through because business is too hard to do alone.

Apply now for your free strategy session with Kat  

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3 Things To Master To Hit Your First 100K

Is this your year to hit your first $100,000 in income?

Want to know the fastest way to do it?

Are you over watching everyone else succeed and you’re wondering when it’s your turn?

There are 2 numbers that you must know in your business and keep an eye on all the time. If you’re trying to build out your business, and get more clients, the first figure is what I call your freedom figure.

Your freedom figure is the figure that you need to make every single month to know that you’re free and you don’t have to work for anyone else ever again unless you want to.

Your freedom figure is the amount where you’re going to have enough to cover all your bills, expenses, your lifestyle and your savings goals and not have to stress about money. It could be $10,000 or $20,000 a month for example.

It’s the figure that will give you a lifestyle so you’re not burning yourself out, so you can take regular holidays and rest times, so you don’t have to be a slave to your laptop.

Your first 100K is usually the hardest, especially if you don’t have expert support and guidance, because it feels like there’s a million things to do.

In business, there is always so much we could be doing. Maybe you’ve got a lot of ideas, but you’re not really sure which one to focus on, and you need laser focus and clarity, so you’re not wasting time.

The second number that you need to know is how many clients you need in order to hit your freedom figure.

Let’s say your freedom figure is $100,000 per year.

You can decide your hourly rate based on your desired working hours, or you can decide your working hours based on your desired hourly rate.

If your goal is 100K, you need to make $2,000 every week for 50 weeks. You then have to divide that figure by how many hours you want to work and that’s your hourly rate.

Here’s an example calculation to work from based on desired working hours per week:

Yearly goal – $100,000

Monthly income goal – $8,333

Weekly income goal (50 weeks) – $2,000

Hours working per week goal – 10

Divide weekly amount by hours working per week – $2,000 divided by 10

= Your hourly rate – $200

Or, you might choose your hourly rate then decide that you will work as many hours as you need to hit your freedom figure.

Here’s an example calculation to work from based on desired hourly rate:

Yearly goal – $100,000

Monthly income goal – $8,333

Weekly income goal (50 weeks) – $2,000

Hourly rate goal – $150

Hours you need to work – 14

These figures give you clear goals to work from.

A lot of people don’t know their figures. They’re not clear and focused on achieving set targets. They just have an idea that they want to be happy and make something.

But successful people know where they’re heading and what they’re aiming towards, as it gives us motivation, drive and clear targets to aim for.

Once you’ve set your 2 numbers goals, it’s time to look at how we get there.

So here are 3 things you need to do well to earn your first $100,000 per year:

1 – Craft Your Signature Offer

The first thing you need to do is craft your irresistible signature offer.

This is something that a  lot of people get wrong.  You need to take the time to build an amazing and irresistible offer that’s a no-brainer for people.

People often price their offer incorrectly by charging too little or making it too expensive. They don’t have great bonuses, they don’t have great structure or a mapped out delivery method. In order to do this, you have to be really clear on your ideal client and on your message.

The way that you craft a beautiful offer that people want to buy, is by really understanding your ideal clients and what they want. You don’t want to craft a beautiful offer, full of value that no-one wants.

In order to create an amazing offer, you really need to research and get to know your ideal client so you know what they need. I didn’t know this in my first 100K in business. So I figured it out as I went along.

I had lots and lots of conversations with people and I hung out in groups at networking events. I coached a lot of people for free. I spent a lot of time with business owners and started to hear all the different problems that they had struggled with, things like copywriting, technology and sales.

These were the things that formed my offer. You don’t want your offer to only be coaching. No one wants just coaching. They want a signature system, a roadmap, a blueprint that they can follow that’s going to get them from their problem to their solution.

It’s your job to map that out and get your offer really clear, and then you need to get your messaging clear. Your messaging is the language that you’re going to use to basically show people the transformation journey. It’s the beliefs that you have that you need to communicate to your ideal clients.

You do this by educating them on the gaps so that they will also be able to get the kind of results that you’ve got. So I recommend that you spend some time creating your offer.

The way you get to know what your ideal clients want is by doing one-on-one coaching as much as you can. You will see the most transformation with people when they do one-on-one coaching.

When I first started out, I would create something for them and send it to them each time. If they said they didn’t know what to post on social media, then I would create a guide to teach them and then email it to them.

This is what started me creating my online course. I had created so many tools and resources for people, so I included them in my course.

Along with your coaching, you want to have videos and resources. There are tangible things like checklists and guides that can help people. You could create step-by-step videos for people to watch in-between coaching.

You want to have bonuses that relate to all the things that your ideal client is struggling with. One of the recent bonuses I’ve offered is my Client Attraction Accelerator program. Another was a copywriting makeover.

I’ve offered a technology session, where I get behind the scenes and share my screen with people and actually help them build out a funnel or an email nurture sequence or a Facebook advert.

The bonuses that I’ve put into my offer directly relate to the biggest problems that my ideal clients have.  The added bonuses I offer is what gets them over the line with a sale.

In your signature offer, you might throw in a VIP ticket to one of your workshops or a mastermind session. This is why it’s so important that you understand your ideal clients and what they are struggling with. This helps you understand the types of things that you can create for them.

In your offer, I recommend you have 3C’s:

  • Coaching
  • Content
  • Community

To fast-track their results, many people now recognise how crucial it is to have a coach. Whether you coach people 1:1 or in a group, people need coaching for perspective, expertise, feedback and support.

People also need content – a step-by-step roadmap to follow. This is where you need to map out your system and then teach it to people, ideally in a portal as an online course with videos and downloadable resources.

And finally, people want a community.

A lot of people freak out because they think they don’t have a big enough following or a community yet. Don’t let that stop you.

When I first started as a business coach,  one of the first workshops that I ran was in The Little Space at Bondi Junction. I ran a workshop there called ‘The Business Of Speaking’ where I talked about how to make money as a speaker.

The offer I was selling at that course was a 6-month course called Speak To Influence. It was $897 and only 2 people bought it. It was a very small workshop and I didn’t have many people attending.

It was such a valuable offer, but I just didn’t have enough people in the room. Every single week I showed up for 6 months – so 24 x 1-hour sessions of creating all new content for only 2 people.

Every week I would show up and often only one person would show, so they got one-on-one specialised sessions.  It was a great offer and I learned so much through the process, even though there were only 2 people.

Obviously, it’s good to have a bigger community, but you just start with what you’ve got. You’ve just got to start small and you run it and don’t pull back. You can gift it to friends or discount it to build the community when you’re just starting out.

Over time I grew the community and now consistently have great people in my inner circle who all support each other.

People want peers in their community, as they like going on a journey together and supporting each other.

Make sure you are clear in your offer of the benefits, the value and make sure you get the price point right for your offer.

2 – Create A Sales Mechanism

The second thing you have to master to hit your first 100K is to create a sales mechanism to go along with your irresistible offer.  Once you’ve created your offer, you have to figure out how you’re actually going to sell that offer and the sales process to get people to buy it.

Will you sell your offer on a discovery call or in some type of consult or strategy session? What are you going to sell it on? Will it be an order form, on a landing page in Click Funnels, or on your website?

If you are going to sell one-on-one coaching, (which is what I recommend), then you’ve got to have a way to get people to register for a free strategy call with you. This means you need a booking page that links into your calendar.

I use Calendly for example and I embed it into a landing page on Click Funnels so that people can book in easily online. Then they get sent reminders automatically. I have everything automated because you don’t want to be doing everything manually.

Doing business manually the old way is such a waste of time.  You just want people to book in online, and for it to all be automated. Your client gets an email with instructions on what to do, like a zoom link or maybe instructions of how you will give them a call.

Maybe you will write a written sales letter before they jump on a call, or maybe they need to watch a video or fill in one of your surveys. These are all the things you need to think about with your sales process.

If you’re going to do a webinar, then you need to plan to invite attendees into a call at the end of your webinar. Or you may need to create a downloadable freebie, to get people on a sales call with you.

Working out your whole sales process does take longer. But coming up to the Christmas holidays, you know you’ve got a bit of time spare and that’s when I personally do the things I need to do to catch up with my business.

Usually, over the summer holidays, there are fewer clients, so I sit at home and build out my processes.

If you want to hit your freedom figure, you’ve got to put in the work. You can’t just post on social media organically and expect clients to come to you. It doesn’t work that way. You’ve got to build a mechanism and a structure behind the scenes.

3 – Create Compelling Content

The third thing you need to master to hit your first 100K is to create compelling content. Your content needs to be compelling, so it draws people in, attracts their attention and engages them.

The best way to have compelling content is to really understand your ideal client, because then you’re going to use their language and you’re going to speak directly to their specific problems and needs.

Your content cannot be vague or big picture. You’ve got to be very specific with it.

Your content is the way that you get people to see your offer or see your invitation into a sales call. So really, your content is a marketing piece. You need to have a great offer and a way to sell it. You need a traffic source and lead generation strategies.

A couple of weeks ago I received an email with a freebie gift that contained 400 lead generation strategies. I think the guy was trying to be really valuable, but it was just overwhelming and potentially quite confusing for me.

You really need to pick one strategy and focus on it for a week or 30 days, instead of doing a few social media posts here and there. Using the less is more principle is powerful.

You want to get the most leads as quickly as possible. Don’t do all the lead generation strategies at once, just focus on what you will do for the next 7, 30 days or even 90 days, whether that’s paid traffic or free traffic you are aiming for.

Typically your business page on Facebook is only getting about 1% reach, so almost no one sees it. So you want to build up free traffic or a combination of free and paid traffic.

When you’re first starting out, you want to be able to validate your offer, and run it past as many people as possible. You want to help as many people as possible. This gives you fuel for your business.

Even if you have to, reduce your price and say you are going to do a partial scholarship for the first 5 people who take up your offer. You could say you are going to take $500 off or 50% off for the first 5 people who take up your offer. This is a great way to get testimonials and to get practice at getting people to your door.

You don’t want to discount by saying you are doing a beta test, or that you are discounting it, as this makes it sound a bit amateur. But if you say you are helping provide a partial scholarship or having founding members who get a reduced price it a really great strategy.

You can create something really awesome and get it set up in a week, and actually start making a lot of more money. It’s not obviously all about making money, but it is about helping people. We can’t help people if we’re broke and thinking about ourselves struggling.

If you would like some help crafting your offer, developing your sales strategies or creating compelling content, I recently ran a webinar called The Client Attraction Accelerator Masterclass.

If you missed this masterclass, you can access it here for a limited time.

Kat

P.S. Do you need some personalised support in hitting your business goals in 2021? I have opened up a few spaces in my calendar for strategy sessions, but they are filling fast and are by application only.

You can apply for your 1:1 session here.

 

 

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5 Marketing Mistakes That Could Be Costing You

There are five costly marketing mistakes that you could be making, that could be costing you in your business right now.

These are all mistakes that I’ve guilty of making so I know them intimately, and I’ve learned how to overcome them, so now I want to help you avoid them.

Many business owners are making at least one of these mistakes at the moment.

1 – Being Too Timid

The first mistake that I see people making is being timid about what they offer. A lot of people say to me they don’t want to be pushy and they don’t want to come across as always talking business on Facebook.

What people fail to realise is there’s a clear difference between being pushy, and being bold as you share what you offer.

It’s so important that we are courageous and show up offering value, so that people will like you, trust you, build a connection with you, and want to take that next step towards you.

A number of people that I’ve spoken to this week have shared that they are afraid to step up and position themselves as an expert.

They’ve said things like:

“There’s so much info on Google, why would people listen to me?”

“I don’t feel I know enough”

“I’m worried I won’t come across as professional enough”

This is totally normal. Fear of criticism and judgment is a very real fear. I struggled with it for many years and succumbed to the imposter syndrome.

To be honest, fear very rarely goes away completely if you’re continually pushing outside your comfort zone.

We just need to act despite the fear.

When you push outside your comfort zone you can feel vulnerable and exposed. When you go on Facebook Live for the first time or hold a Zoom event, you are putting yourself out there for people to see.

Any creator, when they’re showing their work for the first time before it’s fully finished, can feel they’re putting their soul and heart on the line.

Your business is a form of your expression to the world and a form of creativity. When I started out in business, my brain was always sending me thoughts like “I’m not good enough”, or “no one will listen to me” or “someone might criticise me”.

But these are just stories we make up in our head. We’re not here on this planet to play small and have no voice.

We’re here to make a difference.

I heard a great quote the other day:

You don’t get criticised by people doing more than you, you only get criticised by people doing less than you.

I’ve found this to be so true in my journey. The millionaire mentors that I have, never criticise someone that’s further back on the journey from them.

If you want to have more influence and inspire people to take action, you need to be bold and brave with your offer and not hide away from sharing with people.

Share with boldness and don’t assume that people know what you do. When you start sharing with boldness and passion, it’s contagious.

 2 – Being Too Inconsistent

Inconsistency in marketing is a big mistake. A lot of people are very ad-hoc with their marketing and wonder why they’re not getting clients. They only really properly market when they’ve got an offer or event coming up, or when they are inspired, but then they won’t post any content for weeks at a time.

Remember, marketing is not about you. It’s about showing up to your tribe and your community. It’s about being there for people and showing value, even if that person never buys from you.

When you’re consistent, people can rely on you. They learn to trust you, and they get to know you more.

The people who come into my free discovery sessions are usually people are ready to take action, because they’ve consumed my content and because I’m consistent with it.

They’ve either gotten an email, read my blog, or seen a video in my Facebook group. They may have done one of my workshops or webinars.

When people connect with me in strategy sessions, it’s usually because they’ve had some prior interaction with me through my content.

You’ll really fast track your sales process when you show up consistently.

3 – Being Too Passive

The third mistake I see people make is being too passive, rather than proactive.

A lot of people wait for people to come to them. They think that if they put up a website or a few social posts, that clients will come to them.

Business doesn’t work like that. It takes hard work to build something of value. It takes time to craft webinars and events and videos and blogs that are helpful.

They don’t need to be perfect, they just need to be valuable.

You need to share value – share with people about your business and put your name out there as someone to speak at events, on a podcast or on someone else’s social media platform.

How much time do you spend creating great marketing content, landing pages or crafting emails and videos every week?

What is the amount of time in comparison with how much time you spend consuming Facebook, Netflix or YouTube?

The goal is to create more than you consume.

Get your name out there by contributing and sharing your gifts with the world in a bigger way.

Marketing not working? Try a different approach.

Everything is figure-out-able. Be teachable and willing to keep going UNTIL it works.

Make a choice today to start being more proactive with your business and seeking out more opportunities.

4 – Selling on Social Media

The next mistake I see is people trying to use social media to sell. Social media is not about selling, it’s about relationship building.

A lot of people use social media to jump into someone else’s Facebook group and promote themselves or an event or put up an offer.

Remember that people that are following you are not just a number or someone to give you likes.

You want to give value on social media.  Lead with generosity. Leading with generosity means being genuinely curious and helpful for those who comment and engage with you.

Be generous with your engagement with your followers.  You always want to give free and helpful advice before making an offer.

People need to understand what you offer and the benefits and reasons why they should buy your offer. You need to be clear on the pain points of those you are talking to. You can use social media to help people understand your expertise.

To grow your business, you need to take people from social media to your landing page – such as offering them a valuable freebie, which then captures their email address.

From there you can continue to give value through your ongoing emails and build trust and connection.

5 – Thinking Social Media Will Get You Clients

Social media very rarely gives you enough clients to build a profitable, sustainable business.

Social media is best when it’s combined as a strategy with landing pages and some type of offer – like a lead magnet/freebie or presentation, such as a zoom event.

Getting people onto your email list and capturing people’s details is crucial for growing your business. When people are on your email list, they are on your real estate.

Social media is not your real estate. Our real estate is our landing pages, emails and websites.

Landing pages convert 4 to 10 times higher than websites. So my website is full of links to landing pages because landing pages, which are stand-alone web pages.

On a landing page, people take one action. There are no distractions.

Landing pages have an opt-in action where they enter their name and email, and they go on to your email list.

Your email list is one of the biggest assets that you have as a business owner. You own it.

All of my clients that are doing well are doing so because they’ve got marketing funnels in place with landing pages. They are not doing well from social media alone.

I use Click Funnels and have a lot of different landing pages within it.

The reason I love Click Funnels is that it looks super professional. You can use it for up to 20 different funnels. You can use it for webinars and use it to host online courses. I host my webinar replays in there, you can do up-sells, cross-sells, down-sells – the works.

You can take payments easily through Click Funnels by integrating it with your merchant account like Stripe, so it’s beautiful and seamless. It has completely changed my business. I use templates so I don’t have to start from scratch.

Want to try it out?

You can access a free 14-day trial of Clickfunnels and access all my funnel templates, to save you starting from scratch.

Here’s the link

For the template links, drop me an email and I’ll hook you up.

So to recap the 5 marketing mistakes, they are:

1 – Being Too Timid

2 – Being Too Inconsistent

3 – Being Too Passive

4 – Selling on Social Media

5 – Thinking Social Media Will Get You Clients

Need some help?

For a limited time, you can apply for a FREE 45 minute 1:1 client attraction strategy session.

Here’s what you’ll get out of our time together:

  • A clear understanding of the challenges preventing you from signing up clients and how to solve them.
  • A personalised roadmap customised to your business to apply straight away
  • An easy-to-implement strategy to find your ideal clients & turn them into paying clients.

Apply here

All the best!

Kat

 

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3 Essential Keys For Getting Fully Booked With Clients

Wondering how to get more clients?

In this training I share with you how to get fully booked with ideal clients who are reliable, consistent and pay you what you are worth.

Over the years I’ve been so blessed to work with hundreds of business owners, and I’ve noticed there are 3 main problems that many business owners face, when it comes to getting fully booked with clients.

1 – Lack of Strategy 

The first problem is a lack of strategy.

Many business owners don’t have a clear, effective roadmap to put all the pieces together and join the dots. They find themselves busy, but not productive.

When you have an effective strategy with clear action steps, you can create a consistent pipeline of clients and a reliable income stream.

2 – Lack of Skills 

The second problem is not having the skills. If you’re not regularly attracting paid clients, it’s probably because you haven’t developed the right business skills.

These skills include packaging, offer creation, marketing, content creation, funnels, selling, presenting, and technology.

If you’re willing to learn these skills, you will fast-track your results, so you can have a profitable business doing what you love.

3 – Lack of Support 

The third problem is a lack of support. Without support from the right community and mentor, many people struggle to make it in business.

There’s nothing more valuable in accelerating your business growth than receiving clarity and guidance from an expert who has achieved what you want to achieve and believes in you.

This includes having a community, coaching (getting feedback on your business from an expert) and clarity.

Today I’m sharing about the first main problem, which is a lack of strategy.

Lack of Strategy

Having the right strategy is key for your business.

Do you ever find yourself sitting at your desk and staring at a blank screen, struggling to create content?

Do you try a little bit of one person’s ideas, then a little bit of another, and feel like you’re busy, but you still don’t have enough paid clients?

Maybe you’ve put out some free content like videos, but you’re not getting the results that you want?

Without an over-arching business strategy, you can find yourself busy, but not productive.

There are 3 areas that need to be addressed when building your business strategy.

1 – Predictable Pathway

You need a predictable pathway that’s going to give you a pipeline of clients, that’s going to give you a reliable source of income and a steady stream of clients.

Having a predictable pathway is having specific things that you do step-by-step, every day, week, month and quarter.

This way you can guarantee that if you do these specific tasks, and you follow this path every single week, then you are guaranteed to get clients.

If you’d like a free checklist of things that I suggest that you do every day, every week, every month and every quarter to actually build your business to get more clients, you can download it here.

Part of your predictable pathway may be you are going to get a certain amount of discovery calls booked in every single week. Or it could be that you are doing a certain amount of webinars or workshops every week, month or quarter.

With this you know that if you do this output each week, month, quarter and you know that you have a 50% conversion rate, you know that from 10 discovery calls, you will get 5 new clients.

Your strategy might be to run a webinar once a month, and a free workshop once a quarter. Based on your conversion rates and sending out a certain amount of emails and posting a certain amount of social posts or social ads, then from this you can work out your predictable client signups.

When you follow a predictable pathway, you can get consistent income within your business.

2 – Personalised Plan

What a lot of people get wrong is that they try and follow all sorts of mixed information and they are doing what I call ‘pick and mix’. They’ll use a little of one person’s method and then they’ll try another person’s method.

You need to think, ‘What is the best plan for me and my business?’ Don’t do a podcast because someone else is, and don’t write a book because someone else is.

You want to make sure that your plan is personalised for three different things…

1 – Personalise Your Plan According to Your Unique Personal Preferences

It is really important that you enjoy your business and there is a really big difference between people who are doing what they love in their business and people that are not. This is where identifying your unique personal preferences is important.

What are your unique personal preferences? You might not like showing up on video, but you might be a great writer.  Instead of forcing yourself to be on video initially, determine to write a blog once a week.

I personally feel we all need to show up on video, so if you are struggling with that, I recommend working on that area. But in the meantime, you might have be a really good writer, so determine to show up every single week and write a blog.

If you love doing Facebook Lives, but don’t like writing, pay someone to transcribe your video into a blog for you. Choose what you love to do in your business that you are good at and outsource the rest.

I do recommend if you’ve been doing one-on-one coaching, that you definitely consider overcoming whatever your block is, so you can start doing one-to-many.

Your personalised plan might start with one-on-ones and when you get to 10 clients, then you will start doing one-to-many. Or your plan could be that you are going to research for 3-6 months and then you will start to create an online course.

Your plan needs to be tailored to suit your preferences of what you enjoy, so your business does not become a burden around your neck.

I love creating content and videos for my online course. I love updating my content. I love running webinars, plus online and live workshops. I don’t love writing blogs, so I get my Facebook Lives transcribed for me into blogs.

2 – Personalise Your Plan According to Your Ideal Clients’ Needs

What do your ideal clients’ want? How do they want you to show up?  Do they want videos or do they want a podcast from you? Maybe they want to read your book or they might want to do a mini course or a six-week course?

What type of topics do they want to hear from you? The only way to get answers for these questions is to ask your ideal clients!

When I first started my Facebook group, I put up a poll asking people what they wanted. I talked to hundreds of people and asked them what they were struggling with and what their challenges were.

I started creating content specifically for my ideal clients based on their needs, not what I felt they needed.

Your personalised plan needs to be designed precisely for the kind of clients that you want to work with.

3 – Personalise Your Plan Around Your Values and Vision

You want to make sure that your plan is designed around your values and your vision. What is your 5, 10 or 20-year plan for your business?

My vision for my business is to have a big company, that’s helping thousands of entrepreneurs every year. I aim to employ coaches and have offices in other countries, and I aim to do national and international tours and retreats.

When I’m setting my goals, I’m always thinking about that vision and how can I get closer to that vision all the time. I ask myself what skills I need to master in order to get to that big picture vision.

I ask myself; What systems do I need to put in place to get to my vision? What support do I need? Do I need different coaching?  Do I need an assistant? Do I need a virtual assistant? Do I need a marketer or a copywriter?

So you start with your values, then your vision and then you set your goals. I have my annual goals and then quarterly goals, so I’m always setting my strategy according to that quarterly plan.

My goals are always output focused and not always result focus. I do put results in terms of numbers and targets. I find it really motivating to say I’m going to write 50 blogs, so therefore I’m going to do 50 Facebook Lives in a year that will get transcribed into my blogs.

I encourage people not to always be focused on the results, but on the output you are doing. When I was a personal trainer, I would encourage people to focus on what they’re outputting over the results.

So if the goal is to run 100k’s a month, then aim for that and not the result of losing a certain amount of weight.

I recommend that you set goals for yourself and for your business, quarterly, and also weekly, where you have a set amount of output that you’re doing. With that output, you know if you are doing that, then you will get a great result.

Make your personalised plan that fits into your strategy, according to your skills. If you’re brilliant at coaching, then make sure that you focus on coaching as your core product. If you’re terrible at designing a funnel, then outsource it to someone.

If you think of it like a matrix, you’ve got the things you love and the things that you’re good at. These are the things that you should be spending your time on. This is strategic planning.

There will be things that you love and the things you’re good at. Then there will be things that you love, but you’re not so good at.

You need to decide if you should keep doing those things or if you should outsource them. And then you’ve also got things that you really don’t like but you’re good at them.

It’s important that you enjoy your business for sustainability. I just have to enjoy my business.

I have to have passion and I need to be smiling every day. I enjoy the people I’m working with. Because it’s your life and every hour you spend in your business is an hour of your life that you’re not going to get back.

It’s really important that you set your personalised plan according to your skills, the things that you are good at in your genius zone.

So many business owners spend their time faffing about on things that they either don’t like or they’re not good at, and it’s such a waste of time. We want to be putting out energy into things we love and things that we’re great at.

3 – Profitable Product

The third one that we need to think about when it comes to strategy is having a profitable product. Now by product, I don’t mean a physical product.

A product can be that you’ve pulled together your services into a program and offering that might have multiple pieces.

It’s like a fruit salad. You don’t just want to sell someone a banana. You want to cut up that banana, mix it with some cut up apple, melon and other fruit and sell it as a fruit salad.  You’ve got to package it as a product.

I got this concept from Dale Beaumont. He says if you try and sell an apple for three bucks, but someone thinks they can go and buy it for 80 cents from the supermarket. But if you cut it up with other fruit and you mix it into a fruit salad, you can sell it at a café for $15. People eating a fruit salad aren’t asking what the fruit cost the café.

If you’re a service-based business owner, you want to think of your service like a product business, as if you’re selling something that has multiple paths to it. It’s not just time exchanged for money.

Time exchanged for money means you’re always going to be stuck and it’s not scalable.

You want to make sure that you’re starting to systemise and automate things.  You package includes video trainings and you’ve got group coaching programs and you’ve got a community online – this is what I mean by having a fruit salad.

If I say to people, I’m $180 per hour, then people break that down and think $3 a minute is expensive. So you want to make sure that you’ve got this product that is a whole bunch of components that maybe includes one-on-one time with you, but then it also includes other things.

Maybe you have people join your private community, where they can network and get their support. Think about how to make a product and program that’s really appealing, irresistible and profitable.

When it comes to having a profitable product there are 3 things to think about:

1. Pain Points

Your product needs to address and solve people’s biggest pain points.

It’s not that your product improves people’s lives a little bit. Your product needs to actually solve the pain points your ideal client is dealing with.  That’s what will make it profitable.

2. Practicality

The second one is practicality. You can sell a course to help people with their mindset. But how practical is it when they do change their mindset? What will they do with a new mindset?

It’s like selling weight loss. You need to be talking to people about what kind of clothes they will be wearing and where they will be going once they lose the weight. Maybe they’ll be dating  or doing some rock climbing?

It’s not just about the scales and the losing weight, it’s what will people do once they’ve lost the weight. You have to explain the practical reality of what your product will bring into people’s lives.

3. Packaging

When it comes to having a profitable product, your packaging is so important. You need to package your product to be irresistible. There needs to be a clear price and a clear payment plan. I recommend you have a paid in full option and a payment plan option.

Your product needs to be branded well with nice design and show a step-by-step path so there is a clear start and end, with the result promised for the end. Then you’ll have a great profitable product.

What this means for you is that you will have a business which is an asset that will keep providing for you and is sustainably profitable. This gives you the flexibility, freedom and funds you deserve.

Want to more about know how to best attract new clients?

I’m running a free online live masterclass for service-based business owners who want to know exactly how to attract more clients and build their business. 

You’ll discover a proven client attraction formula, step-by-step and pick up the tools that you can use to grow your business.

Click here for more info and to register your place

Remember – the world is waiting for your unique brilliance!

Kat

 

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Checklist of Daily, Weekly, Monthly and Quarterly Actions to Grow Your Business

Do you ever find that you can wake up in the morning, open your laptop, and not know where to start?

Do you get caught up in consuming things like emails and Facebook, rather than creating and taking more planned, productive actions?

If we don’t have a plan for taking intentional, purposeful action, then we can do a bunch of things and not achieve a lot!

I’m so excited to share with you some really handy action steps that you can take to grow your business.

This is a step-by-step guide of exactly what you need to do to get more clients if you’re a service-based business owner, a coach consultant, a practitioner or any kind of service professional.

I’m going to give you some suggestions of things that you can do daily, weekly, monthly and quarterly, no matter where you’re at in your business.

You can download the checklist with all the actions here

Daily Actions

These are important daily actions that I recommend you do every single day before you do anything else, including emails.

I recommend that you set your intention for the day and then plan your day.

Your intention might be to stay focused. Be proactive and clear about this intention and write it down on a card and stick it to your laptop or on your desk so you can see it!

1. Plan Your Day

I usually take about 10 minutes to plan my day because I do a weekly review and a plan on a Sunday or Monday. I grab my old-school exercise book, then I go to my master To-Do list on my spreadsheet, and choose the most crucial action points for that day.

Always start with being intentional and that way you are not reacting to life. You are in control of your business, your life and you are the one that’s driving your business.

There’s no excuses,  no blame,  just you in control, taking the lead and setting the tone for your day to be really productive. Being intentional helps prevent you from getting caught chasing rabbits down holes!

2. Respond to Social Media Comments, Messages and Analyse Advert Data

The next thing I do is respond to any comments or messages on social media so I’m not getting caught up on social media throughout the day. I set a timer so I don’t get stuck on my socials.

In this time you can check your Facebook ads and analyse the data.  If you are running Facebook ads, you want to be in there analysing the data. You don’t want to be just leaking out money on Facebook or on your other social adverts.

If you’re doing some split testing of ads A and B, you want to be on top of that daily, especially if you’ve got an event coming up.

3. Post on Your Socials Daily

Try to post on your social media business page daily if you have time. You can use the same exact post, image and content because you’re directing it to your social media plan.

I use Buffer for this, which is scheduling software.  Buffer helps you push your posts out looking cleaner.  It’s a lot more time-efficient and you can go in later and add hashtags.

You don’t want to change your posts for every single platform unless you’ve got all the time in the world.

Weekly Actions

Set your intentions for the week and plan your week. Some people do this on a Friday so that they can go into Monday knowing exactly what they’re doing. Some of you might want to do it on a Sunday night or Monday morning.

1. Update Your Online Calendar

Make sure that you have all of your priorities listed out however you’d like to do it. Then, what I recommend is you have an online calendar like Calendly and block out your dates and times for the week.

I do this at the beginning and end of the week to ensure it’s up to date and refreshed.

Every week you want to ensure you are inviting people to like your business page, so if you’re adding new friends, make sure you have a system for inviting them to like your page.

You also want to quickly invite people to like your business page and if you have a Facebook group, every week make sure you’re inviting new people to that weekly.

If you don’t schedule it and its not part of your system then it can get left behind.

2. Write a Blog Post 

I recommend that you write a blog post every week.  I do this by getting my assistant to transcribe my video into the blog you see on my website. She downloads the video from Facebook, transcribes it and uploads it to YouTube. She takes care of my waffle!

You might want to do that as a system: Do your FB live, write your blog, then send it out in an email to your community. Your people deserve to hear from you, every single week you’ve got so much knowledge.

Make sure that you’re showing up and serving them.  Send an email at least once a week.  Making a system helps you connect with new and potential clients.

3. Reconcile Your Accounts and Do a Weekly Review

I do this every Friday. I’ll go through and reconcile my accounts and look at my income and expenses, every single week.

The other thing I do every Friday is a weekly review. I’ll sit down and I’ll write out my wins and my learnings in my reflections.

If you don’t track information and mark your progress, you won’t feel that feeling of satisfaction when you achieve your goals, which is incredible. And you won’t really analyse and reflect on what you could have done better.

So I literally just do a massive brain dump on a Word document every Friday and it just keeps me on track. If you have a community, you can ask them to do it with you as well.

In my private Inner Circle Facebook Group community, I always get them to post their actions on a Monday, and then on a Friday I get them to post their wins, their reflections their learnings and we all celebrate.

We need to celebrate our successes and it’s really nice to do it together as businesses.

Monthly Actions

I recommend that you have a system that you revisit your website and refresh it monthly, updating any wording or images to keep it fresh.

You might need to update events that you’ve got coming up, depending on how many you do. I tend to do a meet-up every month when we’re not in isolation.

I do a webinar about once a month. If you do 12 webinars a year then you are consistently bringing in new leads to your business. All the people that register and don’t go end up on your email list.

Webinars are an amazing asset to have in your business, and they’re working so well at the moment. Once we get back out there into the marketplace and actually seeing each other in person, then I recommend a meetup event where you are showing up as the expert, the educator and the authority.

Quarterly Actions

If you don’t have quarterly goals, I recommend that you consider creating and aiming to hit quarterly goals so you know exactly what you’re working on for the following three months.

if you block out your year into the three-month blocks you can work out how many quotes you need, how many webinars, conversations and discovery session to fill your quota.

Each quarter I go away and do my quarterly review. I actually book a place at the end of March, June, September and then have the big one at the end of the year.

I do all my planning in this time for the following quarter. I set my goals and I’ve got my vision board. I set my habits, targets and reflect on the past quarter.

You might want to revisit your business vision and mission and values during this time.  It’s always good to sit back and work on your business, rather than in your business. This helps you to take a step back and take a strategic look at your business.

You also want to plan some events, launches and workshop days for the following quarter. Every quarter I do a free workshop. Free workshops are a lead magnet that I get to meet new people and bring them into my business.

I also recommend that you create a new freebie as a new lead magnet every quarter.

Want to know exactly HOW to do these actions, so you can get new paying clients fast?

I’m running a FREE workshop THIS Saturday, 23rd of May ‘Attract New Clients With Ease’.

This workshop is exclusively for service-based entrepreneurs, running their own small business.

During this workshop we’re going to cover step by step, exactly how to attract new paying clients who are willing to pay you what you’re worth.

You’ll learn how to create an effective online strategy, great content that connects with your ideal client and a streamlined automation system.

You will discover my proven 5-Step Client Attraction Formula – it’s a step-by-step process of everything you need to attract new clients. It’s been tried and tested and it works.

You’ll walk away with a clear, step-by-step marketing roadmap that takes away all the guesswork.

There’s no catch, no hype, just valuable content and action-taking. These online workshops are quite small, because I do limit the amount of people that I allow to register.

So, are you ready to start attracting your ideal paying clients?

Click here to learn more

I can’t wait to see you soon!

Kat

 

P.S You can download the checklist with all the actions here

 

Download Your Free Client Attraction Checklist

Grab your copy of the Checklist now

Let’s Connect!