Kat Millar

  • Home
  • About
  • Events
  • Products & Services
    • The Sell-Out Offer System
    • The Client-Getting Content System
    • The Client-Getting Content Audit
    • The Easy Marketing Client Attraction Bundle
    • Invitation to Work with Kat Millar
  • Blog
  • Reviews
    • Workshop Reviews
  • Free Resources
  • Contact us

May 13, 2021 by katmillar Leave a Comment

3 Ways To Convert Quality Clients, Without Feeling Like You’re Selling

If you’re in business. I’m sure that you understand the importance of converting leads into clients.

A lot of business owners really don’t like this idea of being salesy, pushy, or coming across awkward. I get it, because I hate being perceived that way also.

We’ve all been in a sales conversation where we’ve felt that the person doesn’t really care about us and they’re just trying to push the product or the service on us. When I started out in business I really hated selling, but the truth was, I just didn’t understand it.

I remember being at an event once and the guy said to raise your hand if you’re in sales.  I was a personal trainer at the time, and there were hundreds of us at the event. No one raised their hand. And he said, “Well, you’ve already lost the game if you don’t view yourself as being in sales.”

I remember getting this really icky feeling that I did not want to be known as a salesperson in business. But here’s the thing; when you attract the right people who are a great match for what you’re offering, it doesn’t feel like selling.

It actually feels like an enjoyable conversation and experience. It feels so natural and it just flows. You don’t have to think about what tactic you will use and how you will overcome an objection.

So how do we actually do this effortlessly?

When I talk about converting quality clients, I’m not just talking about just anyone. I’m talking about your ideal clients who are your dream clients.

Your dream clients are those who have all the traits and elements you put into your ideal client avatar, when when you planned out who your ideal clients are. So for example, your ideal client knows a lot less than you about the topic you are speaking about.

A lot of people show up with imposter syndrome, feeling like they are not wanting to sell because they feel like they don’t know enough. So you want to design your ideal client avatar for people who are way further back in the journey than where you are.

When you get the right people into that conversation, then you’re able to influence them for good. You’re able to help them to overcome the block that’s in their way. You’re able to help with the problem they are experiencing by offering the solution.

True influence is helping people find a solution. It’s helping people go from what I call, pain to paradise. It’s helping people so they can overcome the problem and overcome the block that is stopping them from taking action.

If you don’t do that, then you’re leaving them suffering and stuck in their pain. So if you want to be able to elegantly convert people and not feel like you’re a salesperson, then learning true influence is what will help you convert people into paying clients.

Since 2003 I’ve been working with thousands of people to make positive changes and get breakthroughs in their lives and business. I started out working as a personal trainer, helping coach people with weight loss, fitness, and bodybuilding.

Throughout my whole journey of 18 years in business, the main thing I’ve been doing is helping people get breakthroughs in their lives.  When you think about a breakthrough, it’s like a penny drops and people get that aha moment and have a revelation and an epiphany.

I heard someone say once that it’s best to be deliberate, not desperate.  I love that! You don’t want to come across as desperate because desperate energy puts people off. One of my mentors Ben Harvey says that buying begins the breakthrough.

Think about when you’ve had a breakthrough. Often it’s because you’ve invested somehow in your breakthrough. You’ve paid to go to a seminar, course or event workshop and you’ve had a breakthrough.

Having a breakthrough feels incredible and breakthroughs start because we make a decision to take action.  Usually, that decision to take action is because someone has influenced you. When you have the right heart and the right mode of influence, you will help someone improve the quality of their life.

I really want you to view sales as helping someone discover what they are missing. It’s not about changing someone’s mind. It’s about helping someone to deal with the problem they are struggling with.

This takes the pressure off you and you become excited to tell people what you do. If you’re in business, you have to constantly be telling people about what you do. It’s so important that you know how to sell especially if you’re a coach, consultant, healer, author, speaker or practitioner, and you want to help people improve their lives.

You won’t be in business if you don’t sell, so you have to learn to confidently and boldly tell people what you do. If you want to help more people and make a bigger difference in the world, sales is one of the most important skills that you can develop.

I remember sitting in an event once with Jeffrey Slater and he said that sales is the skill you do not want to learn, but it’s the skill you most have to learn. Most people don’t want to learn sales, but without learning sales, you will have to go back to working a normal job.

In discussing the best ways to find a quality client, I’m assuming that you have a heart to really make a difference in the lives of people and I’m also assuming you’re not trying to sell someone something they do not need. I also assume that you have a good offer, because without a good offer, then you’ve got nothing to offer anyone.

To craft a good offer, you need to have lots of quality, real-life conversations with people, that you ask specific questions that address their needs. These conversations help you to craft an offer that is needed and that you are proud of and want to share.

When you have a fantastic offer, then you can start having quality conversations that will bring you ideal clients that are a match. So how do we make that match with quality clients?

1 – Awaken Their Future Identity

Everybody has what I call a BFS, a best future self.  Everyone has something that they want to improve in their lives. It could be being a healthier, fitter version of themselves. It could be having a stronger relationship or marriage, or it could be improving the way they parent.

The first way to influence some positive change is to awaken that vision and identity of who the person wants to be. This goes so much deeper than just what they want to have, it’s actually about who they want to be.

People don’t want to buy your product or service, and they don’t want a coaching session. They don’t want an 8-week course or to watch your 27 videos. They want to be the best version of themselves in the future.

In order to awaken that vision, you don’t just want to focus on the method of how you help people or the features of your program. You want to focus on awakening in them the best version of themselves, that may have been lying dormant in their minds for many years.

You’ve got to craft your questions in an elegant way, to remind them of who they want to be. People get buried under all the yuck of life and they forget who they want to become. It’s your job to remind them.

I think of selling as a coaching session. So much of coaching is about asking the right questions and helping people change their perception. At the end of a coaching session if we’re a match, then the person will become a client.

Asking the right questions takes planning and it’s a skill you develop. It’s important for people to get a vision to see, hear and feel what it would be like living in the best version of themselves.

You want to ask people to remember that vision of being their best self and also you need to ask why it’s important to them. This takes time. You’ve got to really listen intently, you’ve got to notice shifts in their body language, and notice what lights them up.

Notice their keywords, their body language, and the shift in the tonality of their voice. You’ve got to be able to sense how people are and you’ve got to be able to see them physically to see their visual cues. This is why having a video call is so important.  Sometimes you have to go digging for the BFS goal because it’s not always top of mind with people.

So many people when they’re having sales conversations, don’t understand this. They like to rush the conversations. I used to do this myself. Understanding people’s future vision is so important.

I remember when I was a personal trainer, I just wanted to get people out into the gym, instead of really taking that time to understand what they want and why it’s important to them. This helps so you can motivate them when things get hard.

Back in my PT days, I just ask client’s how long they’ve been in the state and what they wanted to fix.  And then I’d try and get them into a 12-week challenge so they could start losing the weight without understanding their motivating factors or what would drive them to change.

When you’re talking to people, really take notes of the words that they’re connected to. Take note of when people are passionate and note when you see a shift in their body.

2 – Educate Them

The market has really changed from a buying perspective and we’ve changed how we interact. People are more educated now than ever before. You can pull out your phone and educate yourself very easily, no matter where you are.

The idea of selling is not really selling anymore. You can sell without feeling like you’re selling, by doing education-based selling. Education-based selling is completely different.

The cool thing about this new marketplace is that if you enjoy teaching, training, and educating people, you’re in a good position to understand how to influence somebody.

When I have a conversation with someone who potentially wants to get some coaching or wants a mentoring program, rather than going through outdated sales techniques from years ago, I educate people in my conversations.

Back in 2003 when I did my apprenticeship at the gym, conversations were very scripted instead of being dynamic conversation. It wasn’t about education. Now what I do instead of talking about the features of my program, I educate people.

When I talk to someone who is struggling in their business and they want more clients, or they are wanting to improve their presenting or copywriting skills, I’ll educate them on what’s working right now for my business to help get clients.

People don’t really care about your product or program or if you give tech support. They just want to know that you’re able to give them what they desire in life, and this is where you can show them that you’re the expert and you do this through educating people.

When you take the time to educate your clients, it can really dramatically shift things, especially with quality clients. Quality clients need to be educated, they need to understand why you are different in terms of the result you can offer.

I use a 3- step method for this, and I call it the CPR method. It’s like resuscitating someone who is sick, but you’re resuscitating their vision of their best future self in the midst of educating them.

C – Credibility

If you want to influence someone, share your credibility, your experience, knowledge, and skills. Share why someone would want to work with you.

I remember when I worked as a gym instructor in New Zealand. There was a trainer there who would see someone doing an exercise wrong. Instead of walking up to them and saying to the person, “Hey, I’m Bob and I’ve been training people for the last 5 years. Do you mind if I give you a quick tip on how to protect your back?”

He would shout out across the gym and tell people what they were doing wrong. It would cause people to get really embarrassed and I would cringe when I heard it, because he would embarrass people publicly. He wouldn’t tell people about his years of training people, which would give him credibility. He would just yell at people.

So anytime you want to educate someone, you need to frame it around your credibility.

P – Process

Sharing your process with people is really important. Tell people what your process is, share that your process is step-by-step and explain how you’ve organised your knowledge. People love organised knowledge.

In a conversation, this might look like,  “Hey Tommy, so I heard you say you want to work full time in your business so that you can have the flexibility of working from home. Is this right? So, over the last 18 years of working in business I’ve discovered there are 3 main problems people face when it comes to business…”

In my strategy sessions after I ask the key question, I then create a roadmap for the person and explain how the coaching would get them results. I explain step-by-step how things will progress and I show how my knowledge is organised. People love a step-by-step strategy.

R- Results

You want to share the results you are seeing when people follow your process. You might say, “Sally followed this process and she was able to make 10k a month and was able to increase her conversion rate from 50% to 70%.”

Share your client stories and describe the results client’s got when they followed your process.

3 – You Are The Prize

You are the prize. Say it out loud with me, “I am the prize!”

There are thousands of people that you could potentially be coaching or mentoring and there’s only ONE of you.

Your time is limited, so you only want to work with quality people. If you’re working one-on-one with people, you want quality people to book into your calendar. You don’t need people wasting your time.

You want people who are ready and are seriously committed. You only want to deal with people who want to work with you, who trust you, and who want to take action.

Money is a commodity. You can get money from anywhere, but you only have one you. If you’re coming in with an energy of chasing a person in a strategy session, and if they feel like prey being targeted, people are going to run away.

However, if you come in totally neutral and you’re not chasing, you become the magnet. You know you’re the prize because you’re good at what you do. You want to attract the right clients and repel the wrong ones like a magnet attracts and also repels.

It all comes down to presenting to people the opportunity to improve the quality of their life.

You don’t need to try and convince your ideal clients, you want to find people who are already convinced because you’ve educated them and you’ve provided valuable content.

So the goal with sales is matchmaking, not trying to sign everyone up. It’s about matchmaking with your truly ideal, right-fit client.

So if you want to be known as the one that people chase, rather than being chased by them…

I’d like to invite you to a free client attraction strategy session. 

I work together with my clients to:

1) Make your offer irresistible. I help you get clear on the best packaging and pricing for your stage in business and the stage that your ideal clients are at.

2) Clarify your language. I help you understand the beliefs your ideal clients have and what you want them to believe.

3) Creating organic, compelling content that converts. I use my proven process to craft the right language that calls in truly ideal, quality clients. This will ensure you get enquiries from your content.

In order to be the best candidate to get results, it’s best if you have experience serving clients in your area of expertise and getting results, and already have an idea of what problem you solve and who you enjoy helping.

If you’re interested, message me on Facebook or email me at info@katmillar.com and we’ll have a chat and see if you are a good fit.

I look forward to chatting with you!

Kat

Filed Under: Blog Tagged With: Amplify Your Influence, Business, Business coach, Business growth, business strategy, Business workshop, Client Attraction, Coach, Coaching, Entrepreneur, Entrepreneurship, Influence, Kat Millar, sales, Selling, Webinar, Workshop

April 8, 2021 by katmillar Leave a Comment

How To Turn Your Discovery Calls Into Paying Clients

Would you like a simple sales process to help you sign up more clients?

In this training, I share how you can turn your discovery calls into paying clients with my zero-pressure 6-step ‘Authentic Selling Formula’.

Selling is an awkward thing for many people. A lot of people tell me they don’t like having sales conversations. I get it. It used to be this way for me also.

No one likes having conversations with people who are trying to push their product or service on us.

But you don’t have to do that to make it in business.

I talk to a lot of people who have this idea that business is cut-throat and they’ve got to be brutal with sales and get the sale closed immediately.

But you don’t have to do it like that. You can have a relaxed sales process, which is a really beautiful conversation between two people who are trying to see if they’re the right match for each other.

A sales conversation can almost be like a coaching conversation where you’re helping someone work through what they want, where they are right now, and what blocks are in their way.

If you’re putting off doing sales calls because you don’t like sales, then what I’m sharing today is for you, because it will help reframe sales into something positive for you.

The reason I’m so passionate about sharing this process is because for years and years I was confused and overwhelmed with so many different sales methods.

Over the years, I’ve done so many sales courses with Les Mills, Matt Catling, Authentic Education, Jeffrey Slayter, Netty’D Lackovic and others, and I’ve read many sales books by people like Zig Ziglar and Brian Tracy.

I’ve spent so much money and time learning various sales methods from the best in the business.

And I’ve also done thousands of discovery calls, and I’ve been able to work out the questions that are the most powerful, potent, and effective.

Sales conversations are about asking the right questions and making sure that you’re super curious about the person you’re speaking with.

I’ve discovered there are 3 essential ways of being when you’re selling:

1 –Be Present

It’s so important to be really present in the call and not be distracted or thinking about the client that you had before you call, or the meeting you’ve got after your call.

You need to be fully present, so you can build rapport with that person and match and mirror what they’re saying. You also need to mirror and match what they are not saying.

Everyone has different personalities, characteristics, habits, learning styles, pain points, desires, and emotional triggers.

2  – Be Prepared

 Preparation is so important and the way you get prepared is by having a proven sales process that works.  You do not want to get in front of a potential prospect and completely stuff it up. You need a really great sales script and you need to practice.

Because sales conversations are dynamic, you need to be able to deviate from the script, but still keep control and lead the conversation. You don’t want to be so scripted, that you sound like a robot.

Conversations naturally deviate depending on the person’s needs. So you need to be flexible so you can meet the person’s needs, but also be able to bring it back within your sales structure.  This is such a fun game to me because it’s like a puzzle that I’ve got to figure out and I find it really enjoyable.

When you understand human behaviours and see what techniques and triggers are happening, and if you’re holding the person so they feel their consequences or feel the pain, you’ve got to know how long to hold them there.

There is a chemistry with sales and a tension sales calls operate within. You need to be fully prepared with really powerful questions to help the person on the call work through the blocks that are in the way of them getting positive results for their lives.

It’s not that they are just saying yes or no to you, they’re saying yes or no to themselves. And that’s a massive reframe for the person who is leading the call. Are you going to be the person that helps them overcome whatever is in their way, so they can invest in themselves?

Money is everywhere but there is only one you. So you need to show people why you’re different, and how you are going to help them make a positive change to their life.

There is an emotional place that people come into when they are ready to buy. You’ve got to be able to pick these psychological cues.

I teach all of these in my program, but in this training, I want to show you more about a really simple process that you can put in place, and this is part of being prepared.

3 – Be Passionate

The other thing that you need to be in a sales conversation is passionate. Not passionate about yourself, or your product or service, but passionate about the person you are serving and passionate about the breakthrough and result you will help them get.

If you’re passionate about the person and their breakthrough, then you will do what it takes to help them overcome their belief systems, so you won’t leave them stuck in their pain. Be enthusiastic and confident.

Imagine getting on a sales conversation with someone who’s not enthusiastic, not confident, not passionate who sounds flat and bored. It would put you off, right?

So be present, be prepared and be passionate.

Now I’m going to take you through my 6-step A to F process that I use in my discovery sales conversations, and the reason I love this process is because it’s so easy to remember. If you know your ABC’s then you can remember this formula.

The best thing is you can use this formula when you are out and about at a networking function when you’re on a phone call or on a Zoom call.

My 6-Step Authentic Selling Formula

To preface this, sales is about influencing people to make positive change to their lives. It’s not about manipulating someone or trying to sell to someone who has no need or desire for your product.

The presumption is that the person you will be talking to has a problem you can solve, they have a need you can help with and they want to be on a sales call with you because they booked into your calendar. So you are getting on the call with integrity to start with.

A – ARE

A is for ‘are’, so where are you at? If I’m having a chat with someone at a networking event, I want to know where they are at. This will help you to know if you both are a potential match. It’s like when you’re dating you want to know the other person’s likes and dislikes, and where they are currently at in their life.

There are a range of questions that you can use in this category. So, when the person gets on the call, I just outline how I would like the conversation to go. I then ask if the person is comfortable and if they have a glass of water.

I then ask, “Out of curiosity, could you tell me a little bit about your current situation? What’s going on for you at the moment?” Or I might ask why they chose to contact me specifically right now. I ask what their circumstances are right now and if they are having problems, then I ask how long a problem has been affecting them.

I have a whole toolkit of questions, and depending on what the person says, I can look at my toolkit of questions if I’m on a Zoom call I have the document open, and I just follow the structure. If I’m out and about and I haven’t got anything in front of me, then because I’ve done so many discovery calls, the questions just start to roll off my tongue.

When the person tells me where they are at, I then ask, “Out of curiosity, why is that important to you?” I then dig deeper and ask how it’s affecting them. I ask how are things affecting them, their family and relationships, and their health.

I ask how long the issue has been a problem for them. When you ask questions this way, you can really get to know their current situation, and it’s not until you really feel like you understand the current situation, that you then move on to the next question.

Before you move to the next question, you need to validate and repeat back to the person what you’ve heard them say. You could use, “I just want to make it clear that I’ve understood this correctly…”. Repeat back to them what they have said.

Once you’ve validated, you want to go into some more digging questions like, “Can you tell me a little bit more specifically about that?.. Could you describe that a little bit more to me?.. I’m curious, can you tell me a bit more about…?”

Keep going until you feel like you’ve got a really good feel of where they currently are at.

B –BE

In the ‘be’ section, you find out where the person is wanting to be in the future.

So I ask questions like, “What’s the specific outcome that you want? How many clients do you want? How much money do you want to make?

If you’re a weight loss coach you would ask, “How much weight do you want to lose?  What dress size do you want to be? What’s an outfit that you want to fit in?” You need to be really specific.

Then you start building questions higher and ask, “What would your life be like if you solve this problem? How would it affect your family, your house, your business, your work, your emotions?”

If you think about the whole wheel of life, everything affects everything else. Your business or your work affects your family. Your mental health and emotions affect your business and your family. Your physical health affects your mental and emotional health.

So you want to get them to paint a picture of where they want their life to be.

Ask them about their big vision and their ultimate vision for their life. I get them talking about their vision, feeling it, and seeing it inside of their mind. I help them paint a really clear and vivid description of the future they want for themselves.

I spend quite a lot of time there. And then I go into the benefits. So I ask them what some of the benefits would be if they achieved their vision. And if they don’t move towards their vision, then I ask them how that would impact them.

C – CHALLENGES

There are 3 parts to the ‘C’ part to the process.

The first is challenges. What challenges are in the way and what roadblocks are preventing the person from getting where they want to be? You need to ask, “What’s not working for you and What’s holding you back?” “Where are you most struggling?” And, “Where are you frustrated?”

I have a whole lot of questions that I ask around the challenges someone is facing. One of my favourite questions is, “Where do you need the most help? Is it strategy, execution, skill acquisition?” I ask where the gaps are that they need the most help. I ask, “What have you tried that hasn’t worked for you?”

Once they say their challenges, I then take them into the second part which is the consequences for not changing.

And this is where you don’t just want to rush to the solution. You want to stay in the consequences and to do this there is a tension to navigate.

Tension is the chemistry itself. So with the consequences, you actually want to take them to the pain and I know it sounds horrible, but this is so that they can see a real contrast between the benefits and the consequences of what will happen if they don’t change.

They need to see the contrast of their beautiful vision they’ve just described to you and the consequences of their life if they don’t implement changes. You have to put your own discomfort aside at this point because the person has to feel the pain of the trajectory that they are currently on.

I then ask questions like…

“What’s it costing you to not have this problem solved?  How is it an issue? Why is it important for you to solve it? What would it be like if you didn’t solve this problem? What would life be like for you in 12 months’ time if you do decide to deal with these problems?”

This might feel really weird but you just need to practice. You need to hold that space for them to actually explore. They might not sign up with you and that’s totally cool.

But if they have got a conviction that they need to change and they can see if they don’t change that the direction of their life will not be positive, then you’ve actually done your job.

So an example question would be, “If you don’t do this, what would be the consequences, and cost you be to you emotionally, financially, spiritually, physically, if you don’t change?”

And then the third stage is commitment.

“Okay, so you told me this…(do a bit of a recap and validate…) so why are you committed to making it happen right now? What’s your commitment level from 1 to 10?”

And then you might say, “Okay, why did you pick that number?” Or one of my favourite questions is, “Why don’t you put the lower number?” Then, the person will give you all the reasons why it’s important to them to change.

Most people pick Number 8. I’ll then say, “Okay, why didn’t you pick a low number?” Then the person will often say, “Because I really want to change and I want to do ….” They actually are now talking themselves into the change.

D – DIRECT

Now you move from the ‘question’ hat, and you put on the ‘director’ hat because it’s here that you need to be the director.

The ABC part of the process is very much the area for curiosity, where you’re getting the person to tell you all about their situation. D is where you take the lead and tell them how you can help them.

To take the charge here, you say to the person something like

“You’ve told me… so imagine this…”

Then you fill in what they’ve told you about their vision and what it would be like for them when they’ve had their problem solved and they’ve achieved their desired outcome.

Now you’re guiding them to see that instead of struggling in an area, they will have achieved. And then you direct them to see what having that achievement ultimately means for their life (health, business, family etc.)

Then you would say to them something like, “If I was able to show you a way to avoid the problems that you talked about and your challenges (mention here the long-term and short-term consequences) would you like to hear about it?”

When they have agreed, I will then walk them through what it would be like for us to work together to solve the problems they mentioned and get the results they mentioned they want.

I’ll say to them, “So I have an [xyz] program that I think will really help you…” and then I go into sharing about my offer.

Here is where I insert something I call CPR. Credibility. Process, and Results.

For credibility, I’ll say something like, “Well over the last 10 years I’ve been coaching thousands of people and I’ve been so grateful so many people get results. And in that time I’ve discovered that the 3 main problems people face are…

Now I share my processes to help people overcome their problems.

I tell them I’ve created a process called the Client Attraction Accelerator and I walk them through the processes of the signature system that I have created to help them solve their problem. Then I’ll share some typical results that people have.

I will share feedback and testimonies that people have given me that I’ve helped them get fully booked with clients. Or it may be that I’ve helped people to run events or webinars. So I will talk about the credibility of why they should listen to me.

I then explain that I offer one-on-one coaching and group coaching. I tell them about my online program and about the extra support they receive, including access to my workshops.

I give details about the payment options and my payment plans that are available, and I talk about all the benefits they will receive.

Once I’ve shared what I have to offer them, I ask them how it fits with what they have in mind. And then I just wait and see what they say. If they want to proceed, I will then go to the next step in the process, which is to engage the person in the sign-up process.

E – ENGAGE

Here is where I take the person through the enrolment process. I would say, ‘That’s fantastic, I’d like to welcome you officially to the program and the community.”

I would then ask for their details to start the process over the phone. Here is where you want to have a card processing system that you can do it on the phone.

Next, I explain the process that will happen next.

I tell them something like “I’m going to email you a partnership agreement so that you can read and sign it, and email it back to me. When I’ve received this, you can get started straight away. I’ll send you the logins for the online course and you can book in your first one-on-one coaching session.

F – FINALISE

To finalise the process if someone doesn’t sound like they want to sign up right away, I will recap briefly the A, B and C’s of our discussion and I will talk about where they are at, where they want to be and the challenges and consequences if they do not address their issues.

If you don’t think you will be a match and you don’t want to work with them, give them some other help to help them out so they gained legitimate help from the discovery call. You would also share your credibility, your process, and results. Stay positive during this part of the conversation and don’t be in a rush to get someone over the line.

The whole conversation can happen from A to E  in 30 to 45 minutes. You really don’t need longer than that. If the person wants to think about it, you can book them in for another 15-minute catch-up.

Anything longer than 30-45 minutes for the discussion and you will probably be getting stuck in sharing too much content or going too much into ‘coach mode’.

If you would like help and support with your sales calls, I’d love to help you go through the sales session and personalise it for you, so that you can feel really confident on your calls.

I offer a free 45-minute clarity session for people who have not had a session with me prior.

You can apply here.

Kat

Filed Under: Blog Tagged With: Amplify Your Influence, Business, Business coach, Business growth, business strategy, Client Attraction, Coach, Coaching, Entrepreneur, Entrepreneurship, Kat Millar, sales, Selling

April 7, 2021 by katmillar Leave a Comment

How I Signed Up 4 Clients This Week (And How You Can Too)

This week I signed up 4 dream clients. In this training, I share how you can do it also.

There are 4 main things we need to in order to attract new clients…

1. An Irresistible Offer

In order to sign up new clients, you need an irresistible offer. So it’s important to take the time to build out a no-brainer offer that you cannot wait to share with the world.

It needs to be an offer you’re proud of and excited about because it is filled with so much value.

Your offer needs to be designed very specifically for a clear problem and solution.

Your offer cannot be that you will give someone a dream life as that’s too vague. It’s got to be something specific, and you need to use compelling language.

People don’t want to receive coaching just for coaching’s sake.

They want to work through a process, overcome challenges and receive keys, tools, and resources. People want to work with someone who has overcome the same challenges themselves and organised their knowledge in a way to help them with the same challenges.

There are 3 main components I recommend you have in your irresistible offer:

1 – Curriculum

Your irresistible offer needs a solid step-by-step curriculum in your offer. It needs to have a step-by-step system, like an A to Z process.

It’s not just about having bits and pieces of content. It needs to take people step-by-step to their end goal.

There’s so much free information out there that people get overwhelmed. People want a curriculum of content and you want that to be available for people 24/7.

2 – Coaching 

As well as curriculum, people also need coaching and mentoring as part of your offer in order to implement the learnings.

Research shows that less than 10% of people ever complete an online course on their own.

You have knowledge, wisdom, and experience that other people don’t have and you’ve overcome the problem that you’re helping to solve, so including coaching or mentoring is highly valuable.

This could be done one-on-one or in a group setting.

It could be you delivering it, or one of your team who you’ve trained.

3 – Community

People also want a community. And not just any community, but a quality community.

There are so many Facebook groups out there. Most people are part of so many free communities and often they are getting lost in the crowd.

To accelerate success, we need a smaller quality, intimate community where we are valued, heard, and supported by people on a similar journey.

We need cheerleaders who lift us up, give us feedback, inspire us and help us grow. The best way to do this is in a smaller group.

Curriculum, coaching, and community are just some of the components of building out an irresistible offer.

I’ve got a whole training on how to build out an irresistible offer. Email us if you’d like us to send it to you.

2. Consistent Valuable Content

Every single week you need to give a valuable piece of content to your social communities. You can do this as a Facebook Live, as a blog post, or in lots of smaller social media posts (3-5 per week).

Consistency is the key to social media. The reason I signed up 4 clients this week is that I plant seeds constantly. I plant seeds in my Facebook Lives, blogs, and social posts. I’m constantly throwing seeds into the ground, watering and nurturing them.

The clients I’ve just signed up are from the seeds I planted a long time ago. One lady who signed with me has been following my Facebook Lives for about 6 months and she’s been getting my emails. It’s not about getting instant results. I only want to work with people that are ready.

I never want anyone to feel rushed into something.  I don’t like people to feel like there’s any pressure, so for me, I’m detached from the outcome. I show up. I ask what they need and if I feel that I’m the right fit for them, then I present them with an irresistible offer. But I don’t offer it to everyone.

The cool thing is that because I’m always planting seeds and consistently putting content out there, most people come to the strategy calls ready and committed to themselves.

I don’t ever have to do awkward sales calls because most people who connect with me know they have a problem and I know that I have a solution to help them.

Your content has to be compelling, hook people in, engage people, speak to their fears, to their desires and your content needs to connect with them emotionally.

You need to speak the language of your ideal client and speak directly to the specific problems and needs that they have.

Your content also needs a great call to action. You don’t just need free content, but also a clear lead generation strategy that you focus on. And consistency is the key.

3. Unshakable Confidence

Signing up new clients really comes down to how much you believe in yourself because if you’re not confident, you won’t be able to sell anything and you won’t be able to sign up clients.

Here are 5 things you can do to build unshakable confidence:

1 – Believe In Yourself And Back Your Dreams

Now, this doesn’t mean that every single day you wake up and feel amazing. It’s just a quiet knowing within you, that whatever happens, you will keep going until you make it.

I’ve made a decision a long time ago that I will never give up on my dreams. It doesn’t mean I don’t doubt myself. It doesn’t mean I don’t have fears, worries and doubts come up.

This is where you have to do the work to keep your mindset strong and keep backing yourself and believing in yourself. Even on the days where you struggle, you’ve got to just do it anyway. No one else will believe in you as much as you need to believe in you.

2 – Do The Hard Work

Confidence comes as a by-product of competence, and you get competent, by doing the work and by getting really good at your craft.

I’m good at sales because I’ve done hundreds and hundreds of sales calls. I’m good at presenting because I’ve done hundreds of events. I’m good at coaching because I’ve coached hundreds and hundreds of people.

I started out coaching people for free. That’s how I got all the learnings and figured out what people want and what they need. I’ve done so many strategy sessions where people didn’t sign up, but I’m not focused on the outcome because I know eventually, I am going to succeed.

There’s a lag time between putting the seeds in the ground, watering them and making sure they get the sun and looking after them before they start to grow and produce fruit. Most people don’t keep going and quit before the harvest comes.

Farmers don’t throw the seed in and expect a tree the next day. Farmers consistently show up, water the plants, fertilise the soil and do everything they can to ensure the crop they have planted end up bearing fruit.

3 –  Keep Showing Up Consistently

Keep showing up consistently even if you feel like it or not. You have just got to commit.

If you’re not committed and trustworthy, people aren’t going to trust you. They will just think you are there when you feel like it. People want to see you showing up and taking action consistently.

4 – Spend Time With Visionaries

Spend time with visionaries and people who think beyond just the current day-to-day stresses. You are not going to get unshakable confidence by hanging out with people who think small and focus on really small problems and things that don’t matter.

You need to spend time with people who are visionaries, who think bigger and look to solve bigger problems, instead of just thinking about how they will make their lives more comfortable.

5 – Have A Mentor

We all need mentors to help us develop our skills because confidence comes as a by-product of being really good at what you do.

And one of the fastest ways to get better at what we do is by having a mentor who has ‘been there, done that’.

4. Proven Sales Process

There are 3 main things people get wrong when it comes to the sales process:

1 – Not Having An Automated Booking System

This is so simple to overcome. If you don’t have an automated booking system, you just need to set up a calendar online. You can get one appointment type for free. I use Calendly.

If you want to have multiple calendars it costs $10US a month. I’ve got a calendar for 30-minute bookings,  15 minutes, 45 minutes, 60 minutes, and 90 minutes.

It just takes away so much time and effort that you can waste, going back and forth with people. How many people are just not signing up with you, simply because it’s too hard? You need to have something that people can book 24/7.

I don’t do anything manually for my sales process until I turn up on the call. Everything is automated. People book a session on Calendly. They get a questionnaire to fill out. They receive automatic reminders and all I do is read and take notes from their questionnaire before the strategy session.

2 – Not Preparing For Their Sales Calls

People don’t do well at sales because they fail to prepare. They don’t have a questionnaire, and they don’t have a structure to follow.

Sales calls are very dynamic and can go all over the place, but I have a structure that I’m following and a toolkit of questions. I then devise questions based on the questionnaire that I’ve received.

I always know where I’m at in the process of the sales call, as I follow a structure. I allow myself to flow within that structure though depending on how the call progresses. It’s so important to prepare in advance.

3– Not Leading In Their Sales Calls

You’re the expert. You’re the professional and people want to be led and directed in strategy sessions and sales calls.

In my strategy sessions and sales calls, I have set questions that I ask, but I flow with how the answers are, but I always bring it back within my structure. I lead in my strategy sessions.

I ask the person when I get on the call or Zoom if they are comfortable, have a glass of water, and are ready to start with the strategy session. I then have my questions and structure to follow based on the information I’ve received from their questionnaire.

There’s so much that you can do in your conversation to increase the likelihood that they’re going to say yes to you.

I absolutely love sales conversations, because it’s an opportunity to help someone change their life. I see them as coaching sessions and if we are a match, then I offer them my program.

Getting good at sales is the only way you can stay as an entrepreneur. It’s the only thing that gets money in your bank account, and it gives you freedom.

I could not have built my own business to a 6-figure business on my own. I needed a mentor. Personally, I invest at least $10,000 every year in getting help from mentors and coaches.

Every time my money has been low, I have spent the money and invested in coaching and mentoring, because that’s the way we grow.

Want help to grow your business? 

Do you want help to get more ideal clients, free up more time and create a profitable, lifestyle-friendly business that you love?

I offer a free 45-minute clarity call to see whether my programs are the right fit for you.

Apply for your free clarity session here

To your success,
Kat

Filed Under: Blog Tagged With: Amplify Your Influence, Business, Business coach, Business growth, business strategy, Client Attraction, Coach, Coaching, Entrepreneur, Entrepreneurship, Kat Millar, sales, Selling, Success

November 26, 2020 by katmillar Leave a Comment

3 Crucial Things To Identify Before You Start Marketing

A lot of people are out there marketing before they’ve identified a few CRUCIAL things… and they’re frustrated because their marketing is not bringing them in clients.

Before you start marketing, there are 3 crucial things to think about before you put up a single social media post, record a video, launch a website or send an email to your list…

…in order to make your marketing effective.

You can attract paying clients right now, even if you have:

No experience

No certifications

No website

No idea what to share

Even if you’re an introvert, a technophobe, or you don’t currently have a program, product or following… IF you have these three things.

If you have these 3 things, you can attract paying clients and start making money and help people straight away.

1 – Your Unique Brilliance

You have brilliance that others need and don’t have.

You have one main zone of brilliance; one key area you are brilliant at and you need to communicate this in your marketing. This is your USP – your unique selling point or proposition.

I suggest we unpack and develop our top 3 ‘contributions’ that we have to offer to the world. Your contribution to the world is your mission.

When you unpack and develop your top 3 contributions and design your business around them, you stand out in the marketplace.

Have you identified the unique brilliance that you have, that other people don’t have?

Your Contribution = Passion + strengths + mission

Think about these 3 things:

1) What do you love?

2) What are you good at?

3) What do you feel called to do?

It’s important to know these, and communicate them to your  following.

This doesn’t have to take long. Most of you can sit down and do this in less an hour.  But many people skip this step and start marketing before they are clear on these things, and they wonder why their marketing isn’t working and they’re not getting a return on their time.

Identify why you are different and how you can communicate that to the marketplace. Otherwise, you will blend in.

Get clear on your top 3 strengths and communicate these in your marketing.

Business is an exchange of value, so you need to communicate your value by sharing your strengths.

What do you feel called to do and what kind of impact do you want to have in the world?

And what have you actually overcome and what compels you to help others?

What have you overcome and reached the other side of, that now you can help people with on their journey? That becomes your contribution – your passion, your strengths, your mission – what you’ve overcome and want to help others overcome.

So think about – how can you communicate that better in your marketing?

Define how you are different and unique. If you’re a health coach, how are you going to stand out, when there are so many health coaches on social media?

It doesn’t have to take a crazy amount of time. Just identify your top strengths and what makes you different.

My strengths, for example are training, speaking and coaching. I’ve got some skills around writing, copywriting and influence and I’m able to pull groups together and facilitate groups.

These are the things that I’ve packaged up as my offer to share with people.

A lot of people have a unique briliance zone, but they don’t know what it is. Because it is unconscious competence.

Often we don’t realise that people are willing to pay for our organised knowledge, because we’re so good at it and it’s our unique brilliance. So you need to tell people about it.

2 – Your Irresistible Offer

The second crucial thing to identify before you market is your irresistible offer. You want to know your areas of irresistible offer before you start marketing.

Now, this doesn’t have to take a long time. You could decide your offer is a 6-session coaching package or a 2-day workshop, or a  12-week online course. You need to know what your offer is if you’re marketing.

We want to reverse engineer our marketing by starting with the offer we are going to make to people and making sure our marketing is designed to lead people towards that paid offer.

Your marketing should overcome objections people have to taking action. You want to start with your offer, then think about what is going to help the right people who need it to be inspired to buy it.

A lot of people are doing marketing, but someone asks them what they offer and how much they cost, they stumble and fumble because they’re not organised. And they haven’t packaged their offer correctly.

People are attracted to others who have specialised and organised knowledge. We’re attracted to them because our biology likes certainty every step of the way. It seeks certainty.

Marketing is about attracting and repelling. Attracting the right people, and repelling the wrong people.

The more certain you are about your specialised, organised knowledge, the more you’re going to attract people.

The less certainty you have, the more you’re going to repel people.

If you’re specialised and organised in fitness, for example and you’re more organised than your clients in fitness, that’s valuable to them.

If you’re specialised and organised in wealth creation and you’re more organised than your clients in making money, that’s valuable to them.

Being specialised and organised in something means you can easily package up and sell as a high ticket offer.

If your specialised knowledge happens to be something that you’re super passionate about, and you’ve got strengths in this area, you feel like you are called to do it and you market it effectively – you will make a lot of money.

When you have a clear solution and you’re organised, there are a WHOLE lot of people you can help.

When you start marketing your products and services, you need to clearly articulate your strengths and your specialised, organised knowledge. This stops you from rambling when people ask you what your offer is.

You can tell potential clients about your signature system, how much it costs, how long it goes for and you can say it with certainty.

If you can’t articulate clearly and communicate your services, people will paint you with the brush that you’re disorganised.

There’s a saying out there: How you do one thing is how you do everything. If we’re disorganised in one area of our business, people assume we’re disorganised in every area.

You don’t have to be the best or most skilled in an area. You just need to be experienced and organised around your specialty topic.

3 – Your Ideal Client

The third thing you need to identify before you start marketing sounds really obvious, but a lot of people still get this wrong. You need to identify your ideal client.

So, why do you need to identify your ideal client?

Firstly, when we create content, we want the person who’s reading it or listening to it to think that you are reading their thoughts, or you are listening to their conversations.

When you are clear on your ideal client, you stand out from others as a trusted specialist rather than a generalist. You will get more referrals.

If you jump into a Facebook group as a life coach, you are battling with so many other life coaches.

But if you say, for example, you have an ideal client that you help, then you can target them directly.

For example, if you had the ideal client as parents struggling to cope after a divorce, this level of detail makes you really stand out.

People will see your marketing and think of referring you to their friend who is struggling after a divorce. Or if you’re a health coach, and you help people with gut health issues, then you can market directly to people with gut issues.

The more clear we are on who our ideal client is, the more referrals we will get.

Think about a fine dining restaurant. For example, Altitude, at the Shangri La in Sydney. It’s beautiful and stunning.

I went there recently with my friend Jess. The menu had 3 items as the main set menu. I thought “These dishes must be amazing, as they are the only options!”

People get too overwhelmed with too many options. And so if you can say clearly what you do and who you are helping, it helps people identify you as the person that can help them.

Choosing an ideal client does not mean you cut out a whole lot of opportunities. We have to switch from a scarcity mindset to an abundance mindset. There will always be enough people for you.

It doesn’t mean you can’t take on other clients, but you don’t market to them. I’ve got clients outside of my ideal clients. I take them on if I decide they are a good fit, but I don’t promote that in my marketing.

Remember, in most cases, your ideal client used to be you.

I want to remind you that you are sitting on a goldmine. Some of you are your industry’s best-kept secret.  You need to learn to communicate your unique brilliance, your strengths, passion and your mission. And if you don’t promote these things, your marketing is not going to work.

And a lot of you don’t have enough marketing out there and you’re wondering why you’re not getting clients. No one can know you exist if you’re not marketing yourself properly.

So remember, we’re attracted to anyone who demonstrates certainty in the communication about the organised, specialised knowledge they hold.

When you’re clear, organised and specialised within your area of unique brilliance, your offer, and your ideal client – plus you market it effectively, you can attract your ideal clients and be very successful.

Want to know how to do this?

Would you like to finish the year successful by learning a marketing system for creating a steady stream of ideal clients?

I highly recommend you check out my upcoming online evening event, the ‘Client Attraction Accelerator Masterclass’

This is our FINAL free masterclass of the year!

At This Free Live Online Event You Will:

* ​Discover how ANYONE Can Finally Create Marketing that WORKS!

* Learn the Little Known Techniques That Can Adapt & Transform Your Business For 2021

* Identify Been Holding You Back In Business and find the best solutions for YOU!

​* Ditch endless hours of creation for little result, and focus on building a strategy to rapidly enhance client acquisition

​* Learn the Amplify Your Influence Method: The Step-By-Step Process Of How You Can Have Clients Consistently Ask “How can I work with you?”

​* STOP the endless marketing cycle that gets no results and START building a strategy that brings you clients on tap

​* Discover the mistakes most business owners & entrepreneurs make that prevent them from creating the business & freedom they DESERVE

* Get The Most Effective Strategy, Skills, Systems And Support… So You Can Grow Your Business, Fast!

Client Attraction Accelerator Masterclass ?

➡ Tuesday December 15th 2020, 7:00pm – 9:00pm (AEDT)

?  Go here to register now —>> https://bit.ly/client-attraction-accelerator

(Note: Spaces strictly limited and allocated on a first-come, first-served basis. Grab your ticket before it books out)

You can read more or book in for free here

 

Filed Under: Blog Tagged With: Amplify Your Influence, Business, Business coach, Business growth, business strategy, Client Attraction, Coach, Coaching, Communication, Content, Entrepreneur, Entrepreneur mindset, Entrepreneurship, Influence, Kat Millar, marketing, Selling, Success

October 29, 2020 by katmillar Leave a Comment

3 Keys To Getting People To Take The Next Step Toward Working With You

 

If you want to be able to turn someone from a stranger, into a follower, into a paid client and eventually into a loyal, raving fan, there are 3 specific keys that you need to follow.

Your clients will move through a specific progression from discovering you & engaging with you, through to buying from you, and it’s important that you understand how it works.

Too many people rush things.

In dating. In networking events. In pushy DM’s & PM’s. In sales conversations.

Over the years I’ve worked with all sorts of business owners, from coaches, psychologists and consultants, to childcare centre owners, gym and studio owners and thought leaders.

The people who are most successful have nailed these 3 keys that I’m sharing with you today.

The 3 keys are Know —> Like —> Trust

This is the progression your clients will take from discovering you & engaging with you, through to buying from you.

You’ve probably heard of these factors before. But do you know how to use them?

It’s important to look at your whole marketing strategy when it comes to employing the know, like and trust factor.

A lot of people say that they are posting but not getting clients. They are sending out emails, but people aren’t clicking through and taking action on the next step.

If that sounds like you, one of these 3 ingredients is probably missing.

The good news is, once you identify it and fix it, you can get your client pipeline flowing again.

When you combine these three elements, magic happens.

You start to become more of an authority and you build a tribe of fiercely loyal clients.

So here are 3 keys to take people rapidly on the journey from not knowing you, through to knowing you, liking you and trusting you enough to become your client and also become a raving fan.

1 – The Know Factor

There are three different aspects under the ‘know’  factor that we need to take into consideration.

Visibility

When it comes to people knowing you, visibility is key. People need to know that you exist, so you’ve got to be visible and visible in multiple places.

This is stage is all about building awareness that you exist. This means you need to show up in multiple places online and you need to attend events as well.

Going to events are such an easy way to build trust and connection really fast.

I know it’s been challenging this year to get out there and attend actual physical, live events, but attending seminars, conventions, conferences and networking events, is the easiest way to get known quickly. Because we’ve had social distancing and so many live events have been mostly closed down, I suggest hanging out regularly online instead, such at Facebook groups.

Pick three of your favourites groups and make sure you’re not in there with the sole purpose of getting clients.

It’s so important to give value while you are there.

You can also build connections and collaborate with Facebook group owners and ask to be a guest speaker on a podcast or in the Facebook group.

It’s called relationship marketing or conversational marketing. So you want to be out there, being visible in order to build that ‘know’ factor.

Build Curiosity

Building curiosity is so key for building people to know and like you. People get curious about what you do by regularly seeing you and by you educating people on what you do.

It’s all about volume and putting things up multiple times. You can’t put one blog up and think that it’s going to get you clients. You need to educate people about what you do. Be really clear on what you do. This is why niching is so important.

You can’t just say you are a life coach or a business coach.  You’ve got to tell people the kinds of things you do with people.

To get people to move to the like factor, they need to know you. And we want to make sure people get to know you by you being yourself.

Marketing is about attracting and repelling, so if you think about it, would you rather have a bunch of people that love you because they know you, or a few people that just don’t like you?

If you want to be successful you don’t need everyone to like you. You just want people to know clearly who you are, what you do and you want to be able to be yourself.

A lot of people struggle with getting out and being visible. But the fact is, if you’re not willing to do it, you won’t even pass that first date. There are stages that you’ve got to move people through from knowing to like into trusting, so you have to get out there and be visible.

People won’t just know you exist. You need to make yourself known to your ideal clients.

2 – The Like Factor

Giving Value

How much do you generously and genuinely give value?  Back in the old days (like years ago) you could just put up an E-book and actually charge for it. But it’s not like that now in the market.

The world is getting more and more competitive so we’ve got to make sure that our free stuff is really valuable and consistent.

Be generous and give things that people really want, not some scrappy thing that you created years ago and want to use as a lure.

You want to make your freebies something of great worth and value, and something that someone can take away and apply it straight away. This way you are giving people a mini win and a result straight away.

Relatability

We like people because we relate to them. Think about how you can connect with people and build the bridge of trust through being relatable.

Being authentic and showing your human side makes you more relatable. We relate with people who aren’t formal or fake. No one likes fake people. We’ve got to be genuine and authentic.

How much are you being yourself and how much are you putting on a mask?  When you share your struggles and how you’ve overcome them, you’re showing your vulnerability.

This opens people up to you when you share from your heart, share your struggles and what you did to overcome them.

You’ve got to be nice. I’ve found myself to be successful because I’m nice. I genuinely care about people and I’m not pushy. I give value.

If you’re trying to choose between two coaches, you’re going to go with the one that you like the most. It’s not like you’re buying a commodity, like bread or a car. You’re buying time with a person. I’d prefer to spend time with someone I love to be with and I’m sure it’s the same with you.

Being Inspirational

Being inspiring is how you will move someone to actually want to take action. So if you’re thinking about how to get people to the next step towards working with you, there are many steps towards working with you.

Most people don’t want to rush it. But how do we move someone to the next level? You’ve got to be building that skill of being able to appeal and inspire people so they want to take the next step towards you.

I love Seth Godin. He’s one of the best marketers in the world. He’s got some incredible books and I encourage you to look him up. He says he doesn’t check his analytics or go into his website to check how many people have visited, he just commits to doing great work every single day.

He’s written a blog, every single day, for years.  He just shows up every day and gives and gives. He inspires people to take the next action by giving tangible nuggets.

You can’t be sloppy. You’ve got to really craft your words so that people are inspired to move towards you.

People need to be inspired. They need to know what your point of difference is, and how you can actually help them solve a genuine problem.

Ultimately we like people who we feel good around. We like people who inspire and help us. Ultimately we are sharing value and helping people with a specific problem.

3 – The Trust Factor

Trust is the most challenging part, but your client absolutely needs to trust you. You may spend a lot of time on this step, but it’s the most important step.

When we invest our time, our energy, our money, there must be trust. Without trust, there is no exchange.

If you think of any relationship, a friendship, a romantic partner or a family relationship, these all have to have trust.

Trust takes time to build, so take the time at the beginning stage to do this and don’t rush people along until trust is established.

Consistency

The first thing to building trust is consistency. People want to be able to rely on you. They want to know you’re not here one day and then gone the next.

I look at some business pages and they’ve not posted on their socials for over a year. When you’re not consistent you can’t build trust.

You’ve got to show people you’re serious. So focus on sharing with people what you do consistently.

The quickest way to build trust is through video. So you’ve got to make sure that you’re putting video in your marketing strategy. And there’s also a right and wrong way to do a video.

There are things you can do on video that actually put people off, so you definitely want to hone your skills if you’re going to be doing video.

You also want to think about a combination of written and video content consistently.

Imagine if you decided that every single day you’re going to share with three people what you do. You just keep showing up and you post and you share content and you commit.

It’s a decision you need to make and keep.

Credibility

There are a lot of people selling dodgy things on the internet. A lot of people sell things for cheap like online courses and they don’t know what they’re doing.

If you provide a service like coaching or consulting, often people are buying something that’s  invisible. So you need to put their mind at ease by showing our credibility.

To show your credibility, don’t be afraid to share your expertise. You can do it in a humble way that’s not bragging.

You can talk about how grateful you are to have worked with certain people and how long you have worked in a particular industry.

Do it with the tonality of gratitude and show how your expertise can help people get where they want to go faster.

You can do this through social proof, like sharing testimonials from people who’ve worked with you. It could be sharing stories of how you’ve successfully helped others achieve results.

It’s being transparent and letting people know who you are and who you’re not. Let people know what you stand for and what you stand against.

You can do things like offering some kind of results guarantee. This doesn’t work for every business. But having a guarantee like a 7-day or 14-day satisfaction guarantee on your signature program makes it a no-risk, no-brainer.

If you’re a service provider like a coach, consultant, personal trainer, psychologist or someone who sells a service, people are buying something invisible – something they can’t see or touch initially. So there has to be a lot of trust there, so if you can give something that takes away the risk, you’re taking away a major objection.

Also, be accessible. Put your contact details and offer phone calls for people who don’t have all their questions answered.

It’s really important that we build those trust factors, because we know that people need trust us, in order to take that next step with us.

Clarity

The third thing we need to build trust is to be clear. This is all about your ability to communicate clearly what you do and who you help.

You need to get clear on your ideal client, their dreams, desires, fears and frustrations and be able to provide content that educates and inspires them.

You also need to be clear on your vision and mission, what you stand for and against, your business values and have a clear pathway to help people solve their problems.

When you combine the elements of know, like, and trust to your content and actions, magic happens.

You start to become more of an authority and you build a tribe of fiercely loyal clients. But results like these take time and effort. You need to put the work in, keep growing and never give up.

Do you have knowledge, skills and experience that can help people?

Would like to know exactly how to structure and organise your knowledge so you can get new clients fast?

I highly recommend you check out my upcoming online evening event, the Client Attraction Mastery Masterclass

This is our FINAL free masterclass of the year!

 

Do you want the best training on attracting your ideal, high ticket clients fast through strategies that work best right now?

I highly recommend you check out my upcoming online evening masterclass, the ‘Client Attraction Accelerator’.

This is our FINAL free masterclass of the year!


At This Free Live Online Event You Will:

It’s happening this Tuesday, the 15th of December, from 7pm to 9pm.

This is for you if you’re a coach or consultant or any type of practitioner or service based business owner and you know you’ve got the potential to help a lot more people and make a lot more money, then this is for you.

You’ll discover:

?  How To Get 7 Clients In 7 Days, using a proven, step-by-step process (WITHOUT using any pushy or sleazy tactics)

​?  The 3 Powerful Client Attraction Methods that have people consistently asking “How can I work with you?” (without wasting money on ads)

​?  The Little-Known Content Creation Techniques that will adapt & transform your business in 2021, using my psychology-based influence hacks.

​? ​ ​A Simple Tool That Shows You INSTANTLY whether your target market is niched enough and if not, how to fix it.

​? ​ ​How To Map Out Your Ideal Client’s Journey so you can get people’s ATTENTION and connect with them authentically.

PLUS you’ll receive a BONUS GIFT for attending:

You’ll Get My Social Media Success Tool Kit Valued at $97 For Free!

With step-by-step guides and training on how to use social media to get new clients – ready for you to implement instantly!

So if you are sick of sitting behind your laptop, struggling and not knowing what to do and not knowing how to get clients, come and join us.

Client Attraction Accelerator Masterclass ?

➡ Tuesday December 15th 2020, 7:00pm – 9:00pm (AEDT)

You can read more or book in for free here

(Note: Spaces strictly limited and allocated on a first-come, first-served basis. Grab your ticket before it books out)

?  You can read more or book in for free here

See you online soon!

Kat

 

 

Filed Under: Blog Tagged With: Amplify Your Influence, Business, Business coach, Business growth, business strategy, Business workshop, Client Attraction, Coach, Coaching, Entrepreneur, Entrepreneurship, Influence, Kat Millar, Know like trust, marketing, Online marketing, sales, Selling, Success

  • 1
  • 2
  • 3
  • Next Page »

FREE Downloadable Guide: The Ideal Client Identifier Guide

Menu

  • Home
  • About
  • Blog
  • Reviews
  • Contact

Download Your Free Client Attraction Checklist

Grab your copy of the Checklist now

Let’s Connect!

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright ©2025 · Kat Millar - All Rights Reserved · Terms · Privacy

Copyright © 2025 · Executive Pro Theme on Genesis Framework · WordPress · Log in