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July 25, 2019 by katmillar Leave a Comment

2 Compelling Traits You Need In Order To Influence People

In this video and blog post, I share with you 2 compelling traits you need in order to influence people.

 

What are the compelling traits that you need in order to influence people?

We’re not born with the skill of being able to influence people, it’s something that we need to practice and master. And we can keep getting better for the rest of our lives.

Authentic influence is about helping people to get what they want, to understand what are the limiting beliefs, some of the mindsets that are stopping them from getting what they want, and becoming the most awesome version of themselves.

If you want to grow your business, attract more clients, make more money and help more people, then you need to learn how to be a compelling person and how to magnetise people towards you.

You need to know how to be charismatic, how to be confident, how to be attractive to the people that you’re serving, that you’re helping.

So think about right now, think about the people in your life that you are influencing, that you’re having an influence over, and the people that you want to have more fun with.

Whether that is your tribe, your community.

It might be your followers on Instagram or Facebook.

The people that are watching your life – maybe people that your clients are coming to see your workshop.

It could be people that you want to attract into your business.

Maybe it’s your peers or colleagues or joint venture partners with – there are so many different people that we influence.

We also influence our friends and our family.

You’re already an influencer, you’re already influencing people as it is.

So if you want to get better at it, there are two traits that you really need to have in balance.

There’s always an equal and opposite reaction.

Whenever there is light there is dark, whenever there is good, there is bad.

That opposite, that polarisation happens all throughout the laws of the universe if you think male: female, masculine: feminine.

And these are the two traits that we need.

Number one, we need strength.

And number two, we need warmth.

Strength and warmth are key attributes that define the quality of our relationships with others.

If you think about it, if we have the strength and we don’t have any warmth, we’re not particularly compelling and attractive and influential.

Imagine someone really strong, direct, blunt, really kind of forceful, with no warmth – that can be a real turnoff.

And then imagine someone really warm, really loving, very feminine energy. But it’s not strong at all, it’s just too much on the warmth end of the spectrum. It can be too fluffy and overly ‘nice’.

They also are not compelling, because we don’t always feel safe with them or that they are going to give us a result.

To be compelling, we need both.

Strength

Strong people exude a sense of inner ability, strength and confidence. We can be influenced by them and follow them (so they are often in leadership positions). But strength alone is not the key to leadership. Without the warmth we may respect them, but we may not like nor trust them.

Strength is about competency. You all know those people that are super competent, and super confident. And you just feel safe, when you’ve got that strength, you can help people feel safe around you.

When you’re competent, when you can help them to get what they want, when you can show them that you are the person that can get them from A to B, you’re the person that can make them feel secure and safe and supported in your strength, you know, because you’re strong.

Strength is about competency. It’s about respect.

So often we command respect by being competent, by being confident, by being strong.

Strength is usually more testosterone-driven.

So more men tend to have this, but there are definitely women that have this down this end of the spectrum, but it’s more of a feminine rather than a male-female thing.

If you’ve got a lot of testosterone in that energy, then you’ll have that strength. We need to have that strength when we are influencing people.

Think about when you’re in a sale, you cannot just be warm, you cannot just be lovely and nice. And what do you think and what do you want, and we’ve got to actually have that strength, we’ve got to be strong, we’ve got to show people we can help you, I can help you.

We are reliable we, you know, you’ve got to draw their respect from people because and I know as an adult teacher, I had to always walk into the classroom and get respect from them rather than love and friendship from them.

I learned that from my teacher friends, I asked them, “How do I be a good teacher?” and they said, “Don’t try and be friends with the students”. Get their respect first. That’s the strength.

They need to respect you and know you have that strength first.

And then you add that flavor of warmth once you’ve got that.

So, you probably sit somewhere along that end of the spectrum.

If you’re more on the strength side, you’re probably quite direct, quite blunt, you probably use quite a big movement.

Someone who is very strong, they use big movements, they have very open space, they command attention, they command respect, they have a big presence. They are usually quite big in their gestures, and quite open.

So if you’re too much in your strength energy, and you’re wanting to be a little bit warmer, (because we need both), bring it in a little bit with your body language.

So maybe touch that person on the shoulder, maybe sit closer to them, actually pull them in closer to your proximity.

If you are really strong energy already, just to bring a little bit more warmth. And you might just match and mirror that person a little bit more. So that you’re getting more warmth because they’re feeling kind of getting that emotional feeling going.

If you are very direct already, and you want to be more of a warm person because you maybe feel that being too strong and too direct and blunt, and too in your masculine energy.  Like let’s just get the job done, the fastest way from A to B, let’s not worry about, you know, all the feel-good stuff.

If you don’t have any feel-good stuff, you’ve got zero, then people can feel like it’s all about the task. We want to check more into our warmth if we’re in that in that kind of mode.

Warmth

Warmth is the perception someone cares for us. They listen, understand us, even empathise with us.

We distrust people’s motives who lack warmth. They put us on our guard and we try to avoid them.

Warmth is empathy. Empathising with that person. And we do that by nodding, by agreeing with someone, by validating their emotions, by helping them feel really safe. It’s a really different kind of safety.

With strength, with that energy, you feel safe because it’s results-driven. You’re safe because I’m going to get the job done for you, you’re very confident.

The warmth is more about showing – you’re safe with me because you can open up, you can be vulnerable.

The warmth is very vulnerable. It’s our feminine, it’s our nurturer. It’s about making people feel really accepted and loved.

Warm people tend to be smaller with their gestures, their body language is usually softer and there’s more smiling.  It can be a little bit more tilted, so we go asymmetrical to be warmth, where strong energy is very symmetrical.

If you think about it when you say something and you’re certain, and you’re strong, you say it in symmetry, feet together, not one foot forward. Hands-on the hips, very strong.

The warmth is with open palms.

So if you’re wanting to bring out more warmth, then we do more open palms, plus a tilt of the head which is very vulnerable.

In terms of body language, with the strength, it’s usually big actions, very open, they’re not matching or mirroring, they’re being strong, and they command respect.

We respect those people, if there is enough warmth.

The warmth is the love. The strength is the respect.

We need both, we need both types of energy. If we’re too much on this end of the spectrum, people aren’t going to feel a connection to us, They’re not going to necessarily feel drawn to us and be compelled, they might not even like us.

They might respect us, but they probably really don’t like us.

And on this side, on the warmth side, we can really feel like someone’s really loving and warm, where you just feel the love and feel looked after.

But we probably wouldn’t trust them to help us buy a house or to help us manage our money or to help us solve our problems. Right?

In addition, when you’re in a sales conversation, for example, we need to go back and forth, kind of like the infinity symbol, we go into our strength, then we go into our warmth. And we need to adjust where we fit in on the spectrum.

It’s basically Yin and Yang.

Competency, empathy.

Respect, connection.

We need to balance and go back and forth.

We need to actually show the person that we’re influencing or that we’re working with, that we’re connecting with, that we are both –  that we can be both.

So when I’m in a sales conversation, the majority is warmth – questioning, building rapport, matching body language. The matching of body language is very much the warmth, it’s making the person feel very comfortable and very connected, very validated in their feelings.

And then when it gets to the results part of the sale, when I’m actually going to share with them how I can help them, I turn on my strength.

I say things like “Look, I know you’re sick and tired of xyz, let’s just get rid of that, let’s just move on, like, why don’t we get started?

I’ll go into that strong energy because if you stay in the warmth in that sales conversation and say things like “How do you feel. what would you like to do, you know, have a think about it” etc. and you go all passive it doesn’t work, it kills the sale.

Whereas if you start the sales conversation too strong and you’re really dictator-like and very direct and blunt, you’re also going kill the sale before it’s really even begun.

So, in a sales conversation where you want to influence someone. I recommend that you come in with your warmth, and then you, you dip and out of your strength – you say to someone “Look, I can absolutely help you with that” and you say it with certainty and conviction.

You go into this strong energy, you feel it – you’re tonality is strong it’s not questioning.

Whenever we’re communicating with people we’ve got to be thinking, what is needed more right now? Strength or warmth? Respect or connection? Competence, or compassion?

We’ve all got access those two compelling traits that you need to really effectively influence people. When you have both of these and a beautiful balance, which takes time and practice and skill, you can influence anyway.

You can use this on videos, you can use in your writing, you can use it in your workshops, you can use it in all of your communication and you will be incredibly influential and you’ll be perceived as an incredibly compelling and influential person.

And then I leave you with a quote that I love, which is, ” If you want to be liked, you need to like people”. And when you like people genuinely like people, you want to serve them, you want to help them you want to give them the best of you.

And the best of you is when you can get a really good balance between being really strong and being really warm.

If we get those two things right and balance, you will be absolutely unstoppable my friend.

So my question to you is, where do you sit on the spectrum? Are you naturally more in your strength or in your warmth?

And what can you do to move a little bit closer to the other side, or to just be in a little bit of more of a balance and a flow?

I hope it’s really helped knowing the two compelling traits that you need for influence.

Go and practice them this week, and let me know how you go.

 

 

Would you like to know how to attract and sign up new clients?

Join us at my upcoming 1-Day Workshop in Sydney, Saturday 17th August

‘How To Attract Your Ideal Clients’

 

 

This event is for people who are ready to roll up their sleeves and grow their business.

ALL the enthusiastic, positive, grateful clients imaginable are out there right now, ready and waiting for you.

All you need is the right system to attract them into your business.

You’ll learn the best marketing tools and a proven system to attract them.

If you’re unhappy with the money you’re earning, you HAVEN’T applied the right system yet. At this workshop, I’m sharing a rarely-utilised strategy that will be your new secret client-getting advantage.

Earlybird offer available until Sunday, 11th August

So if you are building a business or wanting to build a business – check it out.

Learn More

 

Filed Under: Blog Tagged With: Amplify Your Influence, Business, Business coach, Business growth, Confidence, Influence, Inspiration, marketing, Motivation, sales

March 2, 2019 by katmillar Leave a Comment

7 Reasons You May Be Struggling To Get New Clients

Would you like to build a profitable business doing what you love?

I believe it's currently the best time in history for you to create a lifestyle business. There are opportunities everywhere for you to connect with your ideal clients and help them solve their problems.

There are more entrepreneurs than ever out there absolutely smashing it and earning a huge income helping people, and of course there are a huge amount of entrepreneurs who are broke.

I know you're probably reading this because you want to share your message in a meaningful way. You want to make a difference doing what you love and help more people. And you want to work with your ideal clients and build a business that aligns with your ideal lifestyle.

If so, this is for you. I want to show you 7 potential roadblocks that are currently tripping you up or could trip you up in the future if you're not aware of them.

Here are 7 reasons you may be struggling to get new clients:

1. Not enough focus on D.P.A - Dollar-producing activities

This was by far my biggest problem when I first started my business.

In my recent blog 'How to Avoid the Perfectionism Trap' I shared a story about when I moved to London and started working at a new gym. I had no clients and no money and it was in the recession.

I'll always remember that lesson about how getting clients is about focusing on the dollar producing activities, like making offers, not the fun stuff like creating a logo, business cards, brochures or hanging out on social media.

The single defining factor in your success is how you spend or invest your time.

Sometimes we can feel that we're doing things that matter, but really we're just doing 'busy' work. Productivity means you actually produced something. Dollar producing activities directly lead to you making dollars.

2. No clear goals with deadlines

One of the main reasons I see people not producing the results they want is that they don't have clear, specific goals with deadlines attached.

We all know that when our brain is left to its own devices without clear commands and instruction, it takes the path of least resistance.

I had 'Write a blog' on my to-do list for years (still do) and barely managed to get it done consistently.

The single thing that got me to take action to produce regular content for my ideal clients was booking workshops. I'd book the venue, pay a deposit and then I HAD to run the workshop.

Or I'd decide on a date for a webinar, make it public, and that would give me the incentive to produce the content. I'll easily let myself down but I don't like to let others down.

Once you create contents for things like workshops and webinars you can leverage it everywhere.

If you struggle with inspiration for your organic content, create an event, book a date, set some deadlines and you’ll create more amazing content than you ever have before.

You need to fail fast, get things out the door as fast as possible and refine as fast as possible. A lot of people won't do this because they're scared of looking bad. But you can't be afraid of failure. It's the only way to truly learn and grow fast.

3. Lack of structure, systems, and support

Something I see a lot is incredibly well-educated people who have a lot of experience and knowledge in a range of modalities, but where they get stuck is joining all the dots together and making it work.

They don't have the structure or the systems in place behind the scenes.

If you lack structure, systems or support, you’ll struggle to be successful. Business is too hard to do without these things. They are crucial. All profitable business owners know this.

4. Being unwilling to invest enough time or money

I’ve had so many people over the years tell me that they’re not getting clients. I ask what their marketing strategies are and discover they haven’t spent a cent on Facebook ads, or they’ve put down $20 for one campaign, it didn’t work so they gave up.

A lot of people are brilliant at the modalities they teach, but not brilliant at business. Unless you want to work for someone else for the rest of your life, you must invest the time and money on learning business skills.

You need to know how to market yourself effectively, use social media profitably, write influential content, position yourself and your brand properly, know how to invest time and money and a range of other different skills.

The good thing is, everything is what I called overcomable. It's all workoutable!

Every skill you need to learn in business, you can learn. Business is a skill just like learning to cook or drive.

5. Not working with enough clients

There are two categories that most people fall into that are struggling to attract enough clients. Firstly, they haven't worked with enough people and they want to charge too much from the get-go without having enough experience or skills to charge that amount. So people don't end up signing up.

On the other end of the spectrum, there are people who are severely under-valuing themselves.

They wonder "Who am I to charge for this? I love it! It comes easily and naturally to me!"

The main reason they do this is because they have unconscious competence around their genius zone. They assume everyone can do or knows what they do and so they don't value it enough.

Another reason people don't work with enough clients is that they are scared of rejection. So they offer cheap prices or don't charge at all, then people don't value them. Or they can't make enough profit to sustain their business so they end up stuck in a job they're not passionate about.

6. Having too broad a niche

Having a vague or broad niche is definitely one of the biggest reasons why people struggle to get clients. They try to be all things to all people. They don't understand that marketing is about attracting some people and repelling the rest.

You know the old saying - if you try to chase 2 rabbits you'll catch none.

If you want to get great results for people, it's better to be a specialist rather a generalist.

Here are some examples of the difference between a broad niche and a micro niche.

Broad Niche:

“I help people improve their mindset and motivation”

“I help people improve their health and fitness and create a happier life”

“I help people create a thriving business”

Micro Niche:

“I help busy women declutter their homes in 6 weeks or less”

“I help busy Mum’s to improve their energy and reduce their stress with simple-to-follow exercise programs they can do at home”

“I help Coaches and Trainers to build a 6-figure lifestyle business”

One word of caution - don't let choosing your micro niche be another trap that stops you staying in action.

It takes time to develop your micro niche. It took me years. But don't let that stop you from moving forward.

If in doubt, choose 'you' a few years ago, before you learned what you learned to overcome a problem you'd love to help people solve.

Just decide and get out there and help people.

7. Giving up too easily

Business can be simple, but it's not always easy.

I bumped into a friend recently who had done her coaching course at the same time as me back in 2014. I ask her how her coaching is going and she says “Oh, I have a lot going on at the moment” which we all know is really code for “I’ve given up for now”

The truth is, it's never really the right time. I procrastinated for years on creating a lead magnet and a funnel and kept buying into the story that I didn't have time. But that's not true.

The reality was that I did have the time, it’s just that I didn't think I did.

I've been running my own business since 2003 and I estimate literally thousands of challenges that I've had to overcome and hundreds and hundreds of little things I've had to learn. You simply have to make one decision - to not give up!

When you delay your decisions, you delay your dreams. Life is always going to be busy.

If you think it's going to get easier the longer you wait, it's not. Things get harder not easier when you delay them.

If you know that having a business you love helping people is part of your destiny, and you feel you have it in you to do it, do it now!

The world is waiting for you

Would you like help to overcome these client-attraction challenges?

I am running a NEW 1-day course in Sydney on Saturday, 16th March.

This event is a MUST for service-based small business owners who want to know the best client attraction strategies for 2019.
 
You''ll learn how to build a profitable service-based business you love, without sacrificing your lifestyle.
Attract Your Avatar
Spaces are filling fast, so don't miss out.
 
Details Here:
Yes! Tell Me More

Filed Under: Blog Tagged With: Business, Business coach, Client Attraction, Clients, Coach, Coaching, Entrepreneur mindset, Entrepreneurship, Influence, marketing, Mindset, sales

March 2, 2019 by katmillar Leave a Comment

How To Attract Your Ideal Clients

Building your business is not for the faint-hearted. You need to be great at what you do, have a great offer, and the resilience to push through when the going gets tough.

More than anything, you need the ability to attract clients. Which is where many people get stuck. This article will show you the 5 step formula to attracting your ideal clients.

Client Attractor #1: IDENTIFY

The first step is to choose ONE Avatar, your IDEAL client.

You don't want to spend time and money on marketing before you have decided your ideal client. It’s important to narrow your attention and focus on ONE target market (at a time).

Many people start creating offers or content before they are clear on the ONE type of person that they want to attract. This is a huge mistake that I see all the time. It is SO worth doing this work up front – it will save you a lot of time later!

Take your time really getting clear on this person and understanding them. It will help you in every aspect of your marketing, including your sales letters, lead magnets, and all of your content creation.

Client Attractor #2: LOCATE

Where does your ideal client spend most of their time online?

Where your ideal client spends most of their time online is where you need to be providing them free content and adding value for them. This is so they can get to know you and what you are all about.

Depending on your ideal client, for most service-based business owners, I recommend you start with Facebook, then add Instagram and either LinkedIn or Youtube, you can leverage the content across all platforms.

Where does your ideal client spend most of their time offline?

Networking events can be a great way to meet your ideal clients. Make sure you go with the intention to give, serve and build relationships. You can use MeetUp or Eventbrite to see what people are doing in your location.

Client Attractor #3: CAPTIVATE

In this stage, you need to captivate your ideal client consistently and systematically by educating and inspiring them, so they want to take the next step with you – and receive value in the meantime.

Strategy Examples:

Your own original, valuable content including quotes, helpful captions on Facebook and Instagram, writing articles and blogs and sharing on LinkedIn, doing live videos, writing helpful comments in Facebook groups etc.

Client Attractor #4: OFFER

Now that you know who you want to work with, it’s time to create an irresistible offer for them.

Offer Creation Template

To come up with the offer, use this simple 5-step process:

1. Do a brain dump of the most important things you can teach your ideal client

2. Rewrite the list in order to create a clear path for them

3. Decide your period of delivery time (e.g. 6 weeks, 3 months, 6 months etc.):

4. Decide your delivery method/s:

Delivery Method Options:

* One-to-one e.g. private coaching sessions

* One-to-many e.g. presentations, workshops, webinars

* None-to-many e.g. Evergreen webinar, online course, membership site

  1. Decide any other valuable resources you can offer them and create a package.

Client Attractor #5: INVITE 

Now that you have created a great package, it is time to create a way to invite them to take the next step with you. One of the best ways to do this is to create an awesome freebie that your ideal client will get value from.

A freebie – also known as a ‘lead magnet’ is one of the most important and effective ways to generate and capture leads. Lead magnets are an incentive you offer to potential buyers in exchange for their contact information.

This can be done in the online locations you have decided on, such as on your Facebook group and page, Instagram, LinkedIn and via email.

You need an opt-in that attracts quality leads and build trust by helping people solve a problem, implement a strategy, or by giving them a useful tool or resource.

There are different types of lead magnets, but I recommend you do an easy-to-consume downloadable piece of content. I recommend a cheat-sheet or checklist.

All five of these steps are crucial to get right to make your client attraction efforts a success.

Would you like to know exactly how to apply these 5 steps?

Click below to get access to my FREE Guide, a printable workbook with clear step-by-step action points and templates to fill in.
If you want to grow your coaching or expert business, free up more time, help more people and grow your income, you'll want to grab this guide now!
 Here's the link to grab your copy:
Yes! I want a copy of the Client Attraction Guide

Filed Under: Blog Tagged With: Business, Business coach, Coach, Coaching, Entrepreneurship, marketing, Profitable, sales, Wellness Coach

September 16, 2018 by katmillar Leave a Comment

Selling With Soul Workshop

Sign up clients to your services and programs, even if you don't like selling. How to hear 'yes' from clients who would love to work with you... without being pushy or awkward.
 
Learn More: www.katmillar.com/sellingwithsoul
 
 
Do you avoid sales conversations because you hate rejection?
 
Do you find it hard to sign up clients because:
 
* You don't want to come across as pushy or annoying?
* You feel like you're just not good at sales?
* You don't know the best way to ask for the sale?
 
Are you sick of hearing "I'll think about it" or "I can't afford it"?
 
If you're like most business owners that I speak to, you have so much to offer ... enormous value!
 
Yet, if you don't like sales, you don't invest time into improving the skill of it ... and your business suffers.
 
If you want to help more people, then mastering the skill of selling is crucial.
 
Sales are the lifeblood of your business. If you don't sell effectively, your business doesn't make money (and a business that doesn't make money is just a hobby).
 
I see so many people struggling to sign up clients or sell their programs, because they don't have the right structure or skills.
 
Which is why I created the Authentic Selling Workshop. It's designed for Coaches, Consultants & Educators who want to help more people and make more money - in the best and fastest way possible.
 
The skill of selling is something you can learn and develop, even if you don't like it.
 
I teach a way of selling that feels fully authentic, enjoyable and aligned to who you are.

 

Here's What You'll Learn In This Powerful 1-Day Workshop:

 
How to sell with authenticity and integrity using the unique 6-step VALUES structure 
 
How to establish trust and connection from start to finish
 
Be able to build genuine, authentic rapport with any type of person 
 
How to remove any resistance to selling and fear of rejection
 
How to enjoy selling and see it as a process of value-exchange, match-making and an enjoyable experience
 
How to be confident asking for what you’re worth
 

The secrets of highly-effective negotiation skills that can save you loads of money

An effective sales structure (not a word-for-word script) that's uniquely tailored to your business that you can apply for years to come

 
It's designed for Coaches, Consultants & Educators who want to help more people and make more money - in the best and fastest way possible.
 
This can transform your sales conversion so you start seeing results immediately in your impact and income.
 
• Walk away with an effective sales structure (not a word-for-word script) that's uniquely tailored to your business
• Leave the day with unique tools and strategies that you can apply straight away
• Meet new people and build your network with other like-minded entrepreneurs
• Have your questions answered to get unstuck and moving forward into the right action, fast
• Practice what you're learning straight away in the room
• Get stuff done! This workshop is not just about learning, but DOING!
 
Knowing the skills of selling with authenticity is a huge advantage that can change everything for you.
 
If you have been searching for a dependable, simple solution to grow your coaching or consulting business...
 
...a solution that can be implemented in the room with me by your side...
 
...a solution that generates clients fast and just gets results...
 
then this workshop is exactly what you've been looking for!
 
You'll walk away with the tools that will help you to finally get paid what you're worth and help more people - doing what you love!
 
With an effective strategy, you will be amazed at how natural you become and how effortlessly your results flow!
 

Learn More:
 
Yes! Tell Me More

Filed Under: Blog Tagged With: Business, Business growth, Business workshop, sales, Selling, Selling With Soul

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