Kat Millar

by Leave a Comment

3 Bold Moves to Attract More Clients in 2020

We’re in a new year, a new decade, it’s time to be bold in 2020!

With the start of the new year, it’s time to start thinking about how you can get to the next level!

I recommend every quarter you do at least one big bold move to sink your teeth into it and go for it.

These strategies have worked consistently for me and for my clients.

For example, in my program I recently had a client Gaynor, who lives in the countryside in the UK and can’t always go out to networking events. Because of that, she’s limited in what she can do to attract new clients in person.

But recently, she applied one of these strategies and made nearly $10,000 and had 29 clients sign up to her offer.

In this video and article, I share three bold moves that you can make in 2020 to help you attract new clients and attract your ideal clients.

 

 

Here are the 3 bold moves to attract new clients:

1. Do a Webinar

 

No doubt you’ve been on webinars yourself, and you’ve seen how they work. It’s like an online seminar where you can teach valuable content that’s going to help your ideal client get a result.

I recommend a webinar that you teach three things, so you build trust and show that you’re the expert in that area. Let’s say your product or your service gets them from A to Z, your webinar might teach them ABC, for example.

You demonstrate through your webinar how you can solve their problems and showing your knowledge, expertise and your skills.

Then at the end of the webinar, you make the offer. I recommend you price your service between five hundred and fifteen hundred dollars for your program or course or your two-day workshop.

You might offer a strategy session or a discovery call at the end of the webinar. You just need to insert a link for them to book an appointment in your calendar.

This is a great way to attract clients. It’s not just the people who sign up to your webinar that becomes part of your marketing, it’s all the people that see it, see the positioning that you’ve created from just someone on Facebook to an authority in that area.

It’s a great way to become a thought leader about that specific niche, a fast way to build on that trust you’ve established because you have shown them your journey and how you can help them on theirs.

I did my first webinar in 2016. I was quite resistant to webinars because I would freak out with the technology breaking down. I don’t know why that was a weird limiting belief. But once you work through it, you realize that it’s a lot easier than you think.

I use the platform Zoom, an easy platform to use. Ideally, you want to set up a landing page for people to log in to, then send them a nurture sequence email.

Those who don’t show up Live, also get a replay for a short period of time of 48 hours to view it. All those people who don’t come to the webinar, they’ve seen your marketing, all those people who turned up, had the opportunity to sign up to your offer.

This is a really great way to build your email list and an important asset for your marketing toolkit. With social media becoming saturated and hard to cut through, your email list a way for you to be sustainable in your business.

As opposed to a website where they can click off to social media, or a blog post, a landing page is standalone, and they convert four to ten times more than a website.

I use Click Funnels. You can do webinars, set up landing pages and create templates. As people opt-in, you’re constantly building your email list so you can continue to provide value.

Most people are not going to sign up with you the first time they see your posts, people go through a journey. I have had people been on my email list for years, and then suddenly out of the blue, an email will pop up, they’ll respond to it and say, I’m ready now.

You want to be able to be continuing to market to people consistently over time because people aren’t always ready to buy. A webinar is a great strategy to get clients. You can do it from your own home. You can be wearing pyjama bottoms if you want!

It’s just an enjoyable process. You don’t have to book a venue, you don’t have to show up live, although that’s a really great way to get clients as well. But if you’re in a small town or you don’t have access to a place where you can do it Live then a webinar is a great option.

2. Host a Live Event

The second bold move is doing a live event.

It’s an amazing way to attract your ideal clients and take them into the next step of the journey with you. People get to experience you; they get to build rapport with you, and they trust you more.

Facebook Live is great, but the human connection that you get in a live event and the energy that you feel is unparalleled and a lot of your competitors aren’t willing to do it.

A lot of you say to me “Oh, it’s so competitive now there are so many coaches.” And to that, I say, yes, there are a lot of coaches but there’s also a lot of people with a lot of problems. There are many people that you can help.

Everyone has limiting beliefs, everyone has negative emotions that they struggle with, everyone has problems.

If you’re going after your ideal client, and you know that you can really help that person because you can solve that problem and help that person get from where they are to where they want to be, then you’ll have no shortage of clients.

But most people aren’t willing to run events, I always say to my clients, the best way to have no competition is to do the things that your competitors are scared of to do, the things your competitors aren’t willing to do.

According to one study, the number one fear is public speaking. I used to be really scared of public speaking. I was worried about people not showing up. I was worried about stuffing it up, being heckled, all these irrational beliefs and fears.

I just realized that if I don’t over commit, I’m always going to be stuck with an online or a one to one model. I must overcome this, and I must learn how to do it. It’s like any skill, it’s learnable. No one comes out of the womb, knowing how to run great events.

I decided that I was going to really master the craft of presenting. That’s how I get 90% of my clients. So, if you’re willing to do that as your bold move in 2020, I highly recommend it. It’s such an amazing way to set up your business and be profitable and establish a flow of clients.

I do a workshop live in person every month, and I do an evening meetup every month and it opens the gate for people to come in. It’s a great strategy because a lot of people aren’t willing to do it.

3. Start a Facebook Group

The final bold move that you can do in 2020 is starting a Facebook Group.

Having your own Facebook Group positions you as an expert, as an authority and a leader.

When you compare that to being in someone else’s group, it levels up your positioning in people’s mind. If you can provide consistent, valuable content and bring together a tribe of people, it’s a great way of getting clients.

When you have your own group you make the rules, you invite who you want in, you bring in a group of people who all have similar wants and desires and dreams and similar frustrations and fears and problems.

Then you start sharing content and being the thought leader, being the example of possibilities and being the role model. What I recommend is when people join your group, ask for their email so that you continue building your email list and continue to nurture them and market to them.

You can also offer them a strategy session, for example, a 30-minute discovery call or clarity call to get leads, so when they join your group, you can post the question that they’re going to answer. A lot of you guys have done that in my group.

I’m sure you’re a part of different Facebook Groups, but doing your own group really is a game-changer because you’re in control.

(P.S. You can join my Facebook group ‘Amplify Your Influence’ here)

Those are three bold moves that I highly recommend that you think about doing in each quarter. For example, if you choose to do a webinar, you can also run a workshop. You can leverage that content from your webinars in your workshops into your Facebook Lives or blogs.

You can repurpose content as well, I found that when I started running workshops, it really helped me to create structure my content in a way for people to understand and to understand the process my ideal client goes through.

Want to know how to attract and sign up more clients in 2020? 

My next 1-day client attraction workshop is happening on Saturday, 1st February 2020.

 

? In This One Powerful Day You Will Learn:

? The BEST methods to connect instantly with your audience and INFLUENCE them to your ideas

? How to become a master influencer and build authentic trust and a powerful connection with your ideal clients

? How to use neuro-marketing to influence the SUBCONSCIOUS mind in your written and spoken content

? The MOST effective way to design your marketing plan so that you nail your message, and attract the right clients

? The BIGGEST mistakes Coaches make in their marketing and how to avoid them

? A proven, effective marketing plan that you can tailor to your business

If you want to grow a profitable coaching business, this workshop is a must.

2020 is the year to finally let go of what’s holding you back and create the life you dream of!

➡ Full Details Here 

by Leave a Comment

3 Tips For Growing An Entrepreneurial Mindset

 

Would you like to know how successful entrepreneurs think?

In this video and article, I share with you three ways to grow an entrepreneurial mindset. 

You might be wondering, what is an entrepreneurial mindset?

If you Google it you get all sorts of things that people say are an entrepreneurial mindset.

If you compare it with the 9-5 mindset, you’ll see that there are some crossovers. 

Being a high performer, working hard, having excellence in your job, being great at what you do. These are some of the crossovers between whether you’re working for someone else or you’re working for yourself. 

But there are some unique things that entrepreneurs have in their mindset if they’re going to be successful. 

When I’ve been asking this question to people, I ask them – what do you think is the actual mindset that’s different?

Based on my research and my own observations, I’ve come up with the 3 that I think are the most important.

1. Be Committed

If you want to grow an entrepreneurial mindset, you must be committed.

Committment covers a lot – resilience, the ability to figure things out the ability to go through, failure – the ability to just keep going and not give up…

If you’re committed to figuring things out, no matter what it takes – you’re going to figure it out, then that means that you’re going to have a mindset of growth, right? 

You go all-in on it, rather than just dipping your toe in the water and saying “I’m just going to stay safe. But if it doesn’t work out, then I’ll go back to another job”. 

If you’re committed to being the identity of an entrepreneur, then it’s amazing how the resources flow to you – how the people flow to you how the money flows to you.

When you’re committed, you say “This is what I’m doing. This is who I am. And no matter what it takes, I’ll figure it out:. 

I’ve been doing a lot of reading on the entrepreneurial mindset and watching a lot of videos of people talking and TED talks about the success entrepreneurial mindset, and people are saying – it’s not that I’m any smarter, it’s not that I’ve got a super personality. 

Which is good news!

It’s an even, equal playing field when it comes to entrepreneurship.

In fact, a lot of entrepreneurs, say that they don’t feel smart and that they haven’t got a traditional education or had great marks at school or anything like that. Any of us can choose to be an entrepreneur because everything can be learned. 

With technology the way it is, with courses, with the amount of information that we have access to, any of us can choose this, as a venture or a vocation is something that we get paid for. But we’ve got to be committed, we’ve got to be committed to no matter what happens because it is going to be tough.

Be committed to what you want. Be committed to that vision that you have, of your future best self, have your dream life, of your vision. 

When you know yourself when you know your vision, your goals, when you have a plan, and you’re working towards it every day and you’re committed to it.

It doesn’t matter how you feel. It doesn’t matter whether you wake up in the morning and you say, I kind of can’t be bothered today. 

Because you’re committed, you’re all in and you’re saying, I’m going to set deadlines and I’m going to stick to them because I don’t have a boss telling me what to do.

When you’re the entrepreneur, you are the leader, you’re the CEO. And you’re also the person doing the grunt work until you have a team. You must come from that mindset of I have to show up no matter what, I must be committed. 

There’s some research that shows that when we set a deadline It doubles the likelihood that we’re going to achieve it if we have a deadline.

If we set a goal that’s specific and not ambiguous like…

I’m going to make 10 phone calls every single day for a month. That’s a clear goal.

Or I’m going to get five clients by the end of this month.

Or I’m going to run three meetup events for webinars in this quarter.

Those goals that are very specific they have a deadline.

With a deadline, you double the likelihood of achieving it than saying my goal is to have a great business.

Ambiguous goals don’t work. Goals without deadlines don’t work.

2. Be Curious

Number two is to be curious.

When you’re curious, you will ask yourself a lot of questions. You will also ask other people a lot of questions.

I get quite surprised sometimes when I ask people questions, and they don’t know the answer to it, and I know that they haven’t been asking themselves that question. 

For example, I’ll ask someone to tell me about their dreams. Often people fumble over the answer and they don’t really have their dreams articulated or they don’t have any goals.

I’ve always set goals and it’s always really helped me; it doesn’t mean I achieved them all. But the pursuit of a goal is what makes you stronger.

When I was working nine to five it was; you learn your job, you get good at it. And then you just rinse and repeat every day. 

I wasn’t having to bring creativity or innovation or growth to it. I was having to just turn up, do my job and go home. And for me, that was hard. Because I’m a very curious person. I like learning why I like figuring out how to do things better.

I was working for this insurance company, and we would have to post people a claims form. I remember saying to my manager at the time, why don’t we scan it in? Or why don’t we go paperless?

And she was very opposed to the idea – she said no, this is the way we’ve always done it. This is the way we do it.

I wasn’t trying to rock the boat; I was trying to bring in some new ideas and I was curious about how to do things better. But that kind of thing got shut down. It was more this industrial mindset of just churn out the factory linework and just get it done. 

When you’re an entrepreneur, you can get curious – you think, how can I do things better? How can I plan better? How can I be this person, is this best version of myself?

Entrepreneurs constantly think, who’s the best version of myself that I’m working towards, and they start living that out on a daily basis.

For example, let’s say you want to be a great speaker.

Instead of saying, I’m going to do that in three years, you start turning up on a smaller scale, you start doing Facebook Lives now, you start getting in front of groups of people and practising and being that identity of a speaker in order to live that best future self now.

Rather than thinking – I’ve got this goal I want to achieve in the future, start living it now. Start acting as if you’re that now, because you’re not going to get better until you show up as that person and practice and get better.

Successful entrepreneurs, they don’t mind showing up and getting it wrong. They are not attached to perfectionism.

A friend recently told me; perfectionism is fear in high heels. It’s just doubt and fear and keeping us small and keeping us stuck. 

When you’re curious, you think, what’s an even bigger goal?

What’s an even cooler thing that I can aim towards instead of just staying stuck at that status quo?

Being curious is thinking – how can I update my skills? How can I get more knowledge? It’s being hungry to learn; it’s placing yourself in learning environments all the time.

If you have curiosity naturally, it’s an asset as an entrepreneur. If you don’t have it naturally, how can you start incorporating it into your life is just start asking yourself more questions – more quality questions and write them.

Questions like – How can I make this week better than last week? How can I make this event the best event that I’ve ever run? How can I be the best version of myself for people today? How can I show up differently?

Always be curious and ask questions and do your research.

3. Be Outstanding

Number three is to be outstanding.

When I first heard this concept of being outstanding, Tony Robbins was talking about it and when I was at his “Unleash the Power Within” event.

I thought that it was almost like better than excellence. I researched the word outstanding. The definition of it, it talks about being the best, you’re being almost a level above great, because good enough, is not good enough anymore with a competitive marketplace we have now.

We can’t just be great, and we can’t just be excellent. We’ve got to be outstanding.

When I heard that I thought, wow, I’m already working hard. I’m already trying to push excellence in working on improving. What else do I need to do?

But I realised it wasn’t about necessarily going up, but it was more going lateral.

How can I go laterally, to be different to stand out? If you’re not willing to stand out, which has an element of risk and has an element of fear. If you’re not willing to do that, you’re not going to make it as an entrepreneur.

Outstanding means you show up and you’d be visible consistently. Even if it’s not going to be perfect. Because you will never do a perfect Facebook Live video, I’ve never done one.

You’ll never do a perfect workshop; you’ll never do a perfect speech. It’s never finished. You never arrive. If you’re creative, if you are high-achiever, you never arrive.

But you can just keep showing up and standing out and be willing to have a voice, which is not always easy because you’re going to get judged. You’re going to get some doubters some haters.

The most successful people have the most people not liking them. If you see anyone that’s doing well, you’re going to see people that don’t like what they’re doing.

But if you want to be successful, you’ve got to be willing to be outstanding to stand out. And that means being truly authentically you.

You don’t have to go and change. You don’t have to go and do crazy stuff. You don’t have to do anything crazy. You just must just be yourself. Because if you’re being yourself, you’re being outstanding, but I mean truly being you.

That means showing up in your full authenticity, which can be tough. It’s vulnerable, especially in this world where we can Photoshop everything, where we can edit everything, to be willing to stand out by just being who you are.

It is one of the bravest things that you’ll ever do.

There was a study done of over 20,000 people who are extremely high performance. Through this study, they discovered that the most outstanding people are the ones who really understand who they are and perform out of their own authenticity.

A lot of people are trying to change themselves to be someone that they’re not.

You just must turn up. Be the best version of yourself. Meaning, you’re always curious, you’re always pushing the boundaries.

You’re committed. You’re always learning, you’re always trying your best.

And you’re willing to just keep showing up consistently.

Not easy, but it’s doable, and worth it.

Success Secrets of Successful Female Entrepreneurs

On Thursday, I’m running an event in the city called ‘Success Secrets of Successful Female Entrepreneurs’.

If you haven’t registered, it’s nearly full. Make sure that you register your space because we’re just about full up. 

Learn More about Secrets Of Successful Female Entrepreneurs
How to Create Content that Connects

I also have a workshop on Saturday called How to Create Content that Connects. It’s all about how to write copy for your business and how to create consistent quality content through your blog, articles, workshops, webinars, and on video. 

Learn More about How To Create Content That Connects

I’d love to see you at one of the live events soon!

And remember – be curious, be committed and be outstanding.

Kat xo

 

 

by Leave a Comment

3 Crucial Keys To Creating Content That Connects

 

I’m excited to share with you in this video three crucial keys to creating content that connects.
 
And by connects, I’m talking about connecting with your ideal clients.
 
We can so easily get lost in a sea of noise, especially online, especially on social media. And if you think about where you’re putting your content, a lot of it is going to be driven on social media.
 
Social media is sending people away to your blog, to your email, to your website, to your landing page.
 
It’s crucial in social media that we know how to connect with our ideal clients to stop the scroll.
 
Because people can so easily just flick on by if we are not writing content that’s engaging and compelling and interesting, and is going to hook them and make them want more.
 
I’m going to be sharing three crucial keys on how to create content that connects, that lands, that stops the scroll, and is connecting with the people that you want to connect with.
 
Not everyone, not all of your friends and family and thousands of Facebook friends, but the people that you would like to have as clients, people that you’d love to do business with.
 
1. Be specific
 
The first way to create content that connects or the first key is to be specific.
 
When you’re posting your content, like you’re putting up a social media post with an image and a caption, you want to make sure that you’re not using vague, ambiguous, fluffy language.
 
You want to use very specific language. The type of language that you want to use that has specificity, ideally creates a visual in the person’s mind.
 
I gave an example on my group training program before, where when you have some something that’s vague, for example, “Be the best version of yourself,” it’s quite hard to grasp that and actually have an image of what that actually looks like.
 
Or you might say, “Go to the next level.” When you use that kind of language, it’s hard for that person to picture what you mean.
 
What does it mean to go to the next level? You want to actually spell it out for them in your content.
 
When you’re putting out a piece of content that maybe is talking about going to the next level or being the best version of yourself, you might describe specifically what that looks like.
 
If your ideal client is a busy, stressed out mum and you want her to be able to be a better mum, let’s say that’s what you’re coaching her on, you might say something like
 
“Be a mum that your child would be really proud of, with a house that you feel relaxed coming home to,” for example, because it’s very visual, it’s very specific.
 
It’s not just, “Be an awesome Mum.”
 
Or let’s say you’re coaching someone around their money mindset.
 
Instead of saying “Improve your money mindset, go to the next level in your finances and have a better relationship with money,” you would give some actual tangible examples.
 
You might say, “Every time you open up your wallet, you know that it’s fat, that you’ve got your savings in there, and that you’re free to go and purchase that really beautiful dress, because you’ve got your splurge fund waiting for you in your wallet.”
 
You can actually visualise the money in the wallet going to buy the dress, as opposed to just having a great money mindset.
 
Spell out examples for your clients through your copy, and do this through numbers and dates if you can.
 
So, for example, instead of saying, “I’ll help you grow your business” if you’re a business coach, you might say something like, “I’ll help you to attract five clients in the next five weeks.”
 
Or if you’re a personal trainer, “I’ll help you lose five kilos in five weeks.”
 
These kind of numbers that are very specific and tangible and concrete, are important in creating content that connects.
 
How can you be more specific in your numbers?
 
Let’s say for example, you’re sharing a statistic about some percentages. Instead of saying something like, “20% of people feel that blah, blah,” you might say, “One in five people feel blah, blah.” So if you’ve got a family of five, that’s one of you.
 
Suddenly it’s a bit more tangible, it’s more concrete. Someone can think, “Ah, I get it. Like one in five, that’s one out of me and my five group of friends.”
 
And it’s very specific. I know it means the same thing, 20%, but it’s having things that people can grab onto and feel and see and visualise and experience through words on the page.
 
2. Be consistent
 
If you want to connect with people, it’s not going to happen with a post once every two or three weeks.
 
You want to create consistency so that people start to trust that you’re going to keep turning up and giving them great value for free.
 
Pick a time, a date, a day of the week where you’re going to consistently show up.
 
So for me at the moment this year, I show up every Wednesday night, usually around eight o’clock, and I share great content with you guys.
 
This is something that’s consistent, that I do every single week. And then I actually get it transcribed into a blog and I put it up on my blog every week.
 
When you’ve got a consistent schedule, people will start to trust you; people start to realise that you’re the expert in that area and that you have a lot to say about your topic.
 
Because whatever you’re talking about, whatever your topic is, you want to position yourself as the go to person, as the expert, as the authority about that topic, right? And it’s quite hard to do that. In fact, it’s very hard to do that if you’re not being consistent.
 
How often are you showing up with content? If you want to grow your business faster and get more clients, you need to be regularly showing up.
 
Ideally, I would recommend two social media posts a day. So something in the morning and something later on in the afternoon or at night. You want to have one piece of valuable content every single week as well as your social media posts.
 
Your social media posts are like your micro blogs, little pieces of education, inspiration, information that educates people, gives them value, and it’s just small snippets.
 
They’re getting to know you, like you, trust you through your regular posts. If you’re not doing much at all at the moment, start with what you can do.
 
You might think, oh twice a day, there’s no way I could do that because I’m only doing it let’s say once every two weeks.
 
So you might say, “Okay, I’m going to do it three times a week, and then by let’s say come January, I’m going to be doing it five times a week.”
 
And so wherever you’re at, I recommend that you set a goal to move up to one to two times a day.
 
And for your one weekly piece of content that you show up on video and/or on blog or an article or some piece of written content that you put on your website and then you point people to it through social media like through LinkedIn, Instagram, and Facebook for example.
 
You share that piece of written content.
 
You might put it in your Facebook group and you might write the article on LinkedIn and you’re doing that piece of valuable content at least once a week.
 
If you aren’t a huge fan of writing, then show up on video. It’s a lot quicker.
 
It’s easier to prepare; people are more forgiving if you stumble over your words as opposed to getting it wrong in a written form.
 
If you don’t want to show up on video, then you’ll need to write. Write an article, go back the next day, tweak it, change it, run it through Grammarly.
 
Make sure that it’s well-written and professional, and get that up onto your website every single week.
 
3. Be emotional
 
If you want to connect with people, be emotional. There’s so much research overwhelmingly saying that even the most left brain amongst us makes decisions based on emotions, not logic.
 
We justify it and back it up with logic, but we make the majority of our decisions based on emotion.
 
So if you are wanting to influence someone for positive change, to take action, to download your lead magnet, or come to your event or sign up for a free coaching discovery session with you, to use that influential language that connects with them, we need to move people emotionally.
 
And we can do this through emotional language, through feeling language. And we can also do it by telling stories.
 
Instead of just chucking up some stats and facts and data, you might throw in a story.
 
You might say, “Today I was having coffee with a friend, and we got talking about blah, blah.” And you just paint a little scene of when you came up with this concept, and now I want to share with you … “Based on that conversation, I want to share with you my top three ways to blah, blah.”
 
So you’re just adding that little story in so that it’s not just, “Hey, here’s my tips and …” Anyone on the internet could share their tips, but no one has the same stories as you. So that’s that way to also make it pretty unique.
 
Ok to recap: number one, to create connect that connects.
 
Number one is to be specific. Number two, be consistent. And number three, be emotional.
 
So which one was your favorite tip and which one are you going to actually take action on?
 
What are you going to go and do?
 
How can you be more specific in your language? How can you give concrete, tangible results and benefit-driven language through your content?
 
Is that something that you feel like you need to do more of, or do you feel like you just need to work on being more consistent? Showing up more often, maybe having a schedule?
 
Maybe like me, you want to commit to doing a Facebook Live every week or doing a blog and maybe having a theme around it, like you might have Motivation Monday or I used to have Feel-good Friday.
 
I know a lot of people don’t want to commit, but it’s been one of the best things I’ve ever done this year, actually.
 
It’s the first year that I’ve committed to every single week, and it’s amazing. I’ve never produced so much content because I’ve committed, I’ve told it publicly that this is where I’m going to be showing up, and so I make sure that I do it.
 
Whereas if I was like, “Oh, I’ll just do it when I feel like it,” it definitely wouldn’t be that often. So you just want to put it into your schedule, put it into your life.
 
Or maybe you feel like your content is a little bit too logical, a little bit too bland, a bit stats-heavy or facts/how to-heavy and you might want to start adding in some more stories into your content.
 
If you’re in Sydney tomorrow I have an event in Sydney called ‘How To Create Content That Connects‘, it’s a Meetup in the City.
 
I’m going to be sharing more of my top secrets on how to create content that connects.
You’ll pick up lots of tools and examples of powerful words and phrases that you can use in your content.
 
Also, you’ll learn the mistakes to avoid; there’s a lot of mistakes that I see all the time that people are making on social media and on their emails and blogs with the content.
 
I’m talking about the biggest mistakes to avoid, the most important words to use, the words that keep the brain going. I call it “green language”. And also the red language, which actually stops the brain.
 
There’s neuromarketing in there where we’re actually talking to the subconscious mind through our content to help people take action through planting seeds, through the copywriting.
 
I’m going to be sharing some of my best content creation secrets.
I’d love you to come along, meet some new people, meet some other like-minded entrepreneurs and have some free snacks and drinks and have a great night.
 
So don’t be trick-or-treating. Come to this event instead. You can wear a Halloween costume if you want, and you can go trick-or-treating before or after, but come, because you’ll love it.
 
If you as a business owner or wanting to be, then you don’t want to miss it.
 

Here’s the link: bit.ly/content-oct

 

by Leave a Comment

5 Ways Presenting Skills Can Grow Your Business

No matter how hard we try, the reality is… it’s getting harder and harder to stand out online. It’s getting more challenging to have people pay attention and stop their scroll and engage in what we’re doing online.
 
Your ability to present and be confident on video, when you’re speaking to people in person and to groups is directly related to your income.
 
And if you’re not great at writing, then you really need to get great at speaking. Because we need to share our words for people to get to know us. 
 
There are only two ways that we can communicate with our clients. Either through writing or by speaking. And obviously there’s body language and all the other things that come into it, but those are the two main ways we communicate.
 
A lot of people tell me, “I don’t want to write blogs, I don’t have time to write blogs.”
 
So if you don’t want to spend your time writing blogs, and if you’re not naturally a great writer, if you haven’t studied the art and the science of copywriting, which is writing to influence, then you need to get good at presenting.
I’m very passionate about helping people with their presenting skills, because we all know that the online space is getting more and more crowded.
Presenting to a group is the best way to leverage your time because if you’re still doing one-to-one, it takes a long time, my friend, I’m sure you’ve realised that.
You will not have the massive impact that you want to have in the world if you keep going one by one by one by one.
 
I realised this when I was a Personal Trainer in the U.K. I had been to so many different conventions and conferences and seminars, and I remember watching the speaker on stage time after time after time.
 
And I remember thinking, “I want to do that, but I’m scared. I don’t want to get up in front of all those people. I’m an introvert, I don’t have the skills, I’ve got massive anxiety around getting up in front of people.”
 
I remember having all these limiting beliefs around it, all these fears around speaking to groups, I was so nervous about it.
 
But I got to that point where I was just fed up, and I remember watching this speaker, and he was not a good speaker, but he got so many people engaged.
 
And I remember thinking, “I reckon I could do a better job than him, but all he’s doing is he’s confident and he’s owning it. And so I want to learn the craft, I want to learn how to speak like that so that I am not going one by one by one.”
 
I was only doing one-on-one personal training at that stage. I’d done a little bit of group, but not to the level that I wanted, and I kept falling back on one-on-one because it’s where I felt confident and comfortable.
 
Maybe you relate. Maybe you’re working one-on-one with clients, but you know that your time is limited, that you want to have more freedom.
 
Especially if you’re working closely with people, it can be quite draining doing long hours. So you kind of set yourself up for a job, instead of setting yourself up as a business where you can work less and make more money.
 
So I decided that day, “I’m going to learn this craft, no matter what it costs me, no matter how much time and money I’ve got to spend, how much fear I’ve got to overcome, I’m going to do it.”
 
If you think about it, 50 years ago we had to only work with people in person.
 
But now we have the ability to reach thousands, millions of people by doing Facebook Lives, by doing YouTube clips, by doing podcasts.
 
We’ve got the ability to reach a lot of people and take our message way further away, to way more people that actually need help, right?
When I moved to Sydney in 2012, I barely knew anyone here. I had a couple of acquaintances, but it didn’t have a network of people or friends, I didn’t have any clients.
 
One of the first things I did was go to an event that was run by Shaune Clark, and he was running an event called Six Figure Speaker Training.
 
And I went along, it was a half-day, it was $97, and something dropped. I thought, “Yeah, you are going to teach me how to present.”
 
So I signed up for his course, it was about $3,000, thank you Shaune, shout out to you.
 
And it helped me change my whole thinking around how to craft a message.
I went on to do 4 other presenter training courses and they have all totally changed my business and changed me.
 
So I want to share with you five ways that you can use presenting to grow your business as well, and how presenting skills will help you make more money.
 
It’s the skillset that you learn and the mindset that you learn will help you make a lot more money and help you impact a lot more people and reach a lot more people.
So here are five ways that presenting skills can help you grow your business:
 
#1: Presenting skills help you get attention
 
We are in the attention economy where we’re all fighting for attention. Not like, “Look at me, look at me,” but, “Stop and engage with my post,” because people are scrolling so fast, they’re like this.
 
You see it on public transport, people waiting in queues at shops, they’re scrolling. You literally get a few seconds to grab people’s attention. So online is very difficult.
 
I am a huge advocate for positioning yourself correctly online and doing online marketing, you need to.
 
But I also advocate, not just online, but offline strategies, combining presenting together with online marketing.
 
If you get those two together, boom, a powerful combination. It helps you get attention.
 
Because if you are willing to put yourself on a platform, which most of the population are not willing to do because they’re scared of it, public speaking is apparently the number one fear.
 
So because most of your competitors are not willing to do it, you will get the attention because you’re actually positioning yourself as someone who is willing to stand out and be outstanding, and not just blend in with the crowd and everyone else online, right?
 
So you get attention.
 
There’s a new study done that shows that we actually need seven hours, we need to produce seven hours, of content, people need to consume seven hours of us before they make a significant buy-in decision.
 
Seven hours.
That’s a lot of Facebook posts, it’s a lot of doing Facebook Live videos, it’s a lot of blogs, it’s a lot of emails.
 
Whereas if you run a workshop for one day, your seven hours are done. It’s done in one day, so you can get people to sign up for your offers and your programs in a very short period of time by running the workshop.
 
And that was how I kind of got started, by going out of the one-on-one model, was running small little seminars at my gym. I ran them in the empty studio at my gym and had people come along, and I taught them what I knew, I was teaching on nutrition at the time.
 
But then when I moved to Sydney, I would hire my local library, Gladesville library, and I paid $18 an hour and had people come in, and I taught them stuff.
 
So that’s where I started out. And now I’ve run over 100 workshops and I’ve tested and measured the things that work in business.
 
There are lots of things that do work, there are a lot of things that don’t work, so I’ve made a lot of mistakes.
 
And it’s why I love teaching people this now because there are a lot of things you can do wrong.
 
A lot of people have fear about people not showing up, so there are strategies that you need to do to make sure that people come, that you get people in the room.
 
But it’s one of the fastest ways to get people’s attention. It’s very hard to get people’s attention unless you have a massive brand or you have a big budget behind you for Facebook Ads, right?
 
So if you’re starting out, it’s a very cheap way to get started fast and get clients fast.
 
#2: It gives you the ability to connect deeply with people
 
Before I was running events, I was stuck behind my laptop so much of the time, and I wasn’t spending enough time getting to know what people wanted.
 
I was just dealing with people one by one by one, and I also had this comfortable group of clients that I’d had for years.
 
I used to have my clients for years, so I wasn’t really improving my ability to connect with people and be able to influence large groups of people, all different types of people because I was kind of stuck in this comfortable one-by-one model.
 
I was very good at my very safe little world with my clients that were one-on-one.
 
Whereas now I can talk to so many different types of people. I know how to read an audience, I know how to keep people engaged, and it’s improved my people skills so much.
 
I never used to be a people person. I remember at my granddad’s funeral years ago, I got up and said, “I don’t like people very much. They are not many people that I like, but I like my granddad.”
 
I can’t believe I said that!
 
I love people now. I absolutely love people, and presenting has helped that so much. And to be successful in business, you have to like people. You have to, it’s essential because business is about relationships. Every time you make money, there’s a person who’s put that money into your account, right?
 
Business is about relationships. So it’s a great skill, to be able to connect deeply with people.
 
#3: It helps you to be able to influence authentically
 
Authentic influence is helping people create positive change in their life. And you do it ethically, and genuinely.
 
It’s not manipulating people to do what they don’t want to do.
That’s not what true influence is about, it’s about helping people get what they want, solving their problems for them.
 
It’s about finding out what they want to avoid, become, what they create, reduce, and get away from. That is influence; helping them overcome their fears and their false beliefs. That’s part of the skillset of presenters.
 
A big part of presenting is actually helping people overcome the things that are holding them back from getting what they want.
 
And that’s a very important skill that you can develop as a business owner, and one of the fastest ways to do it is to do it to a group.
 
You don’t have to be on a big platform, but to be able to get in front of group people.
 
The more I do videos, the more I do workshops, the more my ability to influence improves, by mastering the craft, by doing it and doing it and doing it.
 
Also, because I’m doing it, I’m always going to seminars and learning about the craft of influence to get better at it. So that’s something that presenting gives you a massive advantage in your business.
 
#4: It helps you to be able to speak with confidence
I don’t know about you, but I never used to want to get up and speak in front of people. I never wanted to do Facebook Lives, that was the freakiest thing ever, I refused to do it for ages until I realised it was here to stay and it wasn’t going away.
 
But I’m so grateful now, because now I can confidently speak.
 
The other day I was at an event and they said, “Right, we’re going to divide the room into four,” it was a massive conference room, they divided us into four groups and they said, “One of you from each of the four groups,” there were probably about 150 people in the room, “One of you is going to get up on stage.”
 
And I thought, “That’s me. I want to get up on stage.” Any opportunity to get up on stage, to help get closer and closer to that confident person that I want to be in every situation.
 
So I put my hand straight up, and went on stage and spoke, and it was incredible. A few years back, before I had been presenting and running workshops, I wouldn’t have done that. So it’s increased my confidence a lot. I used to be super shy, introverted, and not have any confidence at all. I would go red, I would shake, I’d be so nervous.
 
But it’s not a talent, presenting is not a talent. It’s training.
 
I’ve been trained, I’ve practiced and practiced and practiced, and that’s how I can now speak in front of lots of people and not get nervous at all. I love it.
 
#5: It helps you attract your ideal clients
 
This is something that I talk about all the time with my clients.
 
If you want to attract your ideal clients, one of the fastest ways to do it is to position yourself as someone who’s not afraid, someone who’s taking bold actions, someone who’s willing to do the hard things.
 
And one of the hardest things that you will ever overcome is your ability to stand in front of a group and risk being rejected and put on your own event. It’s not easy, it’s not for everyone.
 
But if you know that you’re not like everyone, that you don’t want to be mediocre, if you know you want to be one of those ambitious people that is a one-percenter…
…someone willing to stand up and have something to say, to have an opinion, to risk having haters, then the world is your oyster.
 
Every entrepreneur who’s successful has some haters, doubters, people who do the ‘thumbs down’ thing on YouTube.
 
If you’re willing to risk that, presenting is your golden ticket, it really is.
 
So those are the five things. Get attention, connect deeply with people, influence authentically, speak with confidence, and attract your ideal clients.
You have a message that the world can benefit from, that the world is actually waiting for.
No one can express it like you, and if you don’t present it, then the world loses it.
 
Because your unique combination of skills, abilities, stories, experiences, they are unique, and that’s what makes you outstanding, that’s what differentiates you from the rest of the market.
 
I am working to influence you to learn this skill because I know it can be a game-changer for you. It has totally changed my life. It has changed who I am as a person, and it has completely changed my business. About 90-95% of my clients all came because I learned how to present.
 
If you would like to learn how to use presenting to attract more clients, I’m running a free online workshop on Saturday 24th October called ‘How to Get Clients With Online Events’.
 
I’ve invested over $20,000 in learning the craft and run over 200 events. So if you want to learn this presenting skill, I would love to show you the best of what I’ve learned and help you fast track your ability to attract your clients and grow a profitable business.
Here’s the link for more details and to claim your free ticket:

by Leave a Comment

How To Go From Slow To Supercharged In Your Business

Are things going slow in your business?
 
Do you feel like you’re working hard but not getting the results you want?
Throughout many years of growing my coaching business, I spent a lot of time making a lot of mistakes.
I was doing the slow things. And my business wasn’t growing.
And I see a lot of people making mistakes that are also slowing them down.

I recognise them immediately because they’re the same mistakes I made when I was first starting out.

If you’re not currently making a healthy profit in your business (like having 5 figure months) in a way that FEELS GOOD…

And doesn’t take up all your available free time…

More than likely, it’s because you’re making at least one of these common mistakes.

Here’s the good news: In my latest article and video, I tell you exactly WHAT to do INSTEAD!

It will take you from feeling like you’re pushing a bike up the hill… to racing ahead in a fast car.

 
But before I dive into that, I want to share with you what sets successful entrepreneurs apart.
 
There are specific things that successful entrepreneurs do that unsuccessful entrepreneurs don’t do.
 
3 things that set successful entrepreneurs apart
 
1. Successful entrepreneurs go to places that their competitors aren’t willing to go.
 
If you can go to the places that your competitors aren’t willing to go, you are going to have no competitors.
 
Ask yourself – what is my competition not willing to do?
 
There are massive opportunities for you if you choose the road less travelled.
 
Doing things like webinars and workshops – not many people are doing them really well.
 
The number one fear, according to a Harvard study of over 2,000 people is public speaking.
 
When I heard that stat, I thought “I don’t know how to speak on stage. I’m an introvert, I’m shy, I’m going to go red”
 
But I’m competitive and I don’t want to be scared of anything. I hate being scared of things. I choose to run at my fears.
 
When I’ve heard that most people are scared to public speak, I thought I’m going to learn it. I’m going to go to professional speaker training.
 
So I spent about 20 grand on speaker training and it’s absolutely changed my business. I love it. And I overcame the fear.
 
I hated people looking at me.
 
I was known in my family as the person who hated people looking at me. There was even a family joke because I’d always say “Don’t look at me”.
 
It’s not that you’ve got to be an extrovert. You don’t need to be an entertainer. It’s none of that. In fact, if you’re an introvert, you can do great, about 70% of speakers are introverts.
 
It’s not about personality, it’s not about how confident you are. It’s about how willing you are to learn the skill. It’s a skill that’s learnable, like any other skill.
 

The mindset of a successful entrepreneur is to go where your competitors aren’t willing to go.

 

 
2. Successful entrepreneurs know that the hard road gets easy and the easy road gets hard
 
Successful entrepreneurs know that the hard road gets easy… and the easy road gets hard.
 
It’s hard to do the things that other people aren’t willing to do.
 
Do you know what everyone wants?
 
To do the easy things.
 
The things that don’t require a lot of effort – the get-rich-quick things.
 
That’s what the majority of people want to do.
 
But if you are willing to work hard and do the work upfront, your life gets easier and easier.
 
I’m not going to lie to you and say it’s easy… it’s not. It’s simple, but it does require work.
 
For example, to set up a funnel takes work.
 
To learn the technology takes work.
 
To learn how to write copywriting takes work.
 
To know how to fill a workshop with people takes work.
 
But once you’ve done that work, everything gets easier.
 
Since doing the work, I can now go on holiday at least every three months – full holidays without my laptop.
 
I never used to go on holidays without my laptop until I set up automation systems.
 
If you’re prepared to work hard at the beginning, your business will get easier and easier.
 
It will allow you to have the lifestyle that you want.
 
Pay now and play later…
 
Or play now and pay later.
 

It’s your choice.

 

 
3. Successful entrepreneurs have an attitude of action
 
They do whatever it takes.
 
Entrepreneurship is different to a nine to five job, where you can show up, do your job, and you’ll get a pay-check at the end of it.
 
When you work for yourself, you have to do whatever it takes. You have to push through.
 
You can’t give up on Clickfunnels, or Mailchimp or WordPress or any of the things that you don’t understand. 
 
You may outsource them in time, but it really helps to have a basic understanding first.
Successful entrepreneurs persevere.
 
I wasn’t techy, I was a personal trainer for 10 years. I was doing hands-on physical work, I wasn’t a ‘behind the laptop’ person.
 
But I wanted to have control in my business. I didn’t want to rely on other people.
 
I had to learn how to do the techy stuff.
 
And now learning the tech has allowed me to have a profitable business that aligns with my lifestyle.
 
With an attitude of action, if you do the work, I promise you it’s worth it.
 
If you have an attitude of action, you can switch from manual to automated.
 
You can automate so much of your business, so you don’t have to be running a clunky old school business.
 
It’s not 2001 anymore. You don’t have to do that.
 
By the way – you CAN switch to automated AND you can still give an exceptional client experience.
 
When you’ve got systems in place, you’ve got a scalable, saleable, profitable asset.
Here are some examples of going from slow to super-charged:
 
1. The slow way: Posting just general posts to your social media
 
A lot of people post general motivation, tips about a range of different topics, selfies that add very little value, what they had for lunch, or they share other people’s stuff.
Think about it like this…

If you’re trying to speak to everyone, and you’re not speaking directly to your ideal clients, they probably won’t find you or be helped by you.

The more that your content helps your ideal clients to understand and overcome their pain-points, the more likely they will want to work with you.

People want to work with masters of their craft – people who have honed their skills in a specific area.

The super-charged way: Posting specific, educational content that helps your ideal client with their problems.
 
It’s about actually teaching your ideal client what they need to be doing and helping them.
 
Essentially, your content needs to have a purpose. It’s not about posting content for content’s sake.
 
You need to content to help people overcome their limiting beliefs, and objections to investing in your services.
 
2. The slow way: Relying purely on online marketing to get clients

Your market is CRAVING an in-person connection with someone who gets them.Doing ONLY online marketing is an easy, comfortable way to do business.

But it rarely works for the majority of Coaches and Service-based Business Owners.

People want to buy from a human being they know can help them—not with random pages on the internet.

If you’ve got a great message to share, one of the best ways to do it is to run your own workshops.

 
The super-charged way: Adding offline strategies, such as running your own events
 
If you’ve got a great message to share, one of the best ways to get clients is to run your own events.
 
There was a Facebook post that I posted a while back asking “Do you have a great message to share that would really inspire women?”
 
And so many people responded to it. All of these people do have a great message to share, so really, they could be running their own events.
 
That’s how you take control of your business and not just wait for other people to open doors for you.
 
3. The slow way – Sending people only to your website or your social media handles

When you only send people to your website or social media handles, there are many distractions.

People can get caught up reading articles and watching videos, rather than opting in to your email list.

The most important asset that you have in your business is an email list – a database.

 
The super-charged way: Create a client attraction funnel
When you create a client attraction funnel, you take people from social media and onto your database.
A client attraction funnel is where you have a freebie or lead magnet, such as a cheatsheet, guide, video, or webinar that you offer to people in exchange for their email address.

You set up the freebie on a landing page and then create a follow-on email nurture sequence that people go to that leads them to your paid offer.

When you send them to a specific landing page with a freebie for them, and they opt-in, they are more likely to become a client.

Landing pages convert 4-10x higher than a website.

Also, on social media, you can’t control what people see in the newsfeed.
So you want to get off people social media and onto your own email database. 
 
You gather people’s details and send them useful, valuable content. I use MailChimp for this. 
I sent an email out on a Saturday night recently at about six o’clock and within 40 minutes, 270 people had opened that email. 
 
Can you imagine posting on Facebook and having 270 people look at it in 40 minutes – without paying for an ad?
It wouldn’t happen.
 
A great way to do get people’s email addresses is by teaching cool things on Facebook live videos.
 
Facebook is pushing out live videos into the news feed a lot more than posts.
 
And then at the end of the video, say something like – Hey, if you want a cheat sheet of this or you want my checklist (or want to come to my workshop, or join me on an upcoming Webinar), I’ll pop the details and the link into the comments.
 
You don’t want to just put posts up on social media.
 
You want to have a free offer that you can give to people.
 
You can also do this through personal relationships with people and inviting people to things personally who are engaging with your posts in your comments.

So, if you honestly look at the way you’re running your business right now…

Do you see yourself making any of these mistakes?

I’ve been there.

And that means I know how to get out. 🙂

The exact step‐by‐step roadmap is inside of my intensive and intimate 12‐week coaching program—Amplify Your Influence Accelerator.

And I want YOU to be in it!

There are LOTS more details I want to share with you.

And it’s all on this next page

I hope you’ll join us so I can show you how to set your business up the right way…

And YOU can enjoy 5‐figure months (or MORE!).. with EASE! 🙂

Kat

Download Your Free Client Attraction Checklist

Grab your copy of the Checklist now

Let’s Connect!