We’re in a new year, a new decade, it’s time to be bold in 2020!
With the start of the new year, it’s time to start thinking about how you can get to the next level!
I recommend every quarter you do at least one big bold move to sink your teeth into it and go for it.
These strategies have worked consistently for me and for my clients.
For example, in my program I recently had a client Gaynor, who lives in the countryside in the UK and can’t always go out to networking events. Because of that, she’s limited in what she can do to attract new clients in person.
But recently, she applied one of these strategies and made nearly $10,000 and had 29 clients sign up to her offer.
In this video and article, I share three bold moves that you can make in 2020 to help you attract new clients and attract your ideal clients.
Here are the 3 bold moves to attract new clients:
1. Do a Webinar
No doubt you’ve been on webinars yourself, and you’ve seen how they work. It’s like an online seminar where you can teach valuable content that’s going to help your ideal client get a result.
I recommend a webinar that you teach three things, so you build trust and show that you’re the expert in that area. Let’s say your product or your service gets them from A to Z, your webinar might teach them ABC, for example.
You demonstrate through your webinar how you can solve their problems and showing your knowledge, expertise and your skills.
Then at the end of the webinar, you make the offer. I recommend you price your service between five hundred and fifteen hundred dollars for your program or course or your two-day workshop.
You might offer a strategy session or a discovery call at the end of the webinar. You just need to insert a link for them to book an appointment in your calendar.
This is a great way to attract clients. It’s not just the people who sign up to your webinar that becomes part of your marketing, it’s all the people that see it, see the positioning that you’ve created from just someone on Facebook to an authority in that area.
It’s a great way to become a thought leader about that specific niche, a fast way to build on that trust you’ve established because you have shown them your journey and how you can help them on theirs.
I did my first webinar in 2016. I was quite resistant to webinars because I would freak out with the technology breaking down. I don’t know why that was a weird limiting belief. But once you work through it, you realize that it’s a lot easier than you think.
I use the platform Zoom, an easy platform to use. Ideally, you want to set up a landing page for people to log in to, then send them a nurture sequence email.
Those who don’t show up Live, also get a replay for a short period of time of 48 hours to view it. All those people who don’t come to the webinar, they’ve seen your marketing, all those people who turned up, had the opportunity to sign up to your offer.
This is a really great way to build your email list and an important asset for your marketing toolkit. With social media becoming saturated and hard to cut through, your email list a way for you to be sustainable in your business.
As opposed to a website where they can click off to social media, or a blog post, a landing page is standalone, and they convert four to ten times more than a website.
I use Click Funnels. You can do webinars, set up landing pages and create templates. As people opt-in, you’re constantly building your email list so you can continue to provide value.
Most people are not going to sign up with you the first time they see your posts, people go through a journey. I have had people been on my email list for years, and then suddenly out of the blue, an email will pop up, they’ll respond to it and say, I’m ready now.
You want to be able to be continuing to market to people consistently over time because people aren’t always ready to buy. A webinar is a great strategy to get clients. You can do it from your own home. You can be wearing pyjama bottoms if you want!
It’s just an enjoyable process. You don’t have to book a venue, you don’t have to show up live, although that’s a really great way to get clients as well. But if you’re in a small town or you don’t have access to a place where you can do it Live then a webinar is a great option.
2. Host a Live Event
The second bold move is doing a live event.
It’s an amazing way to attract your ideal clients and take them into the next step of the journey with you. People get to experience you; they get to build rapport with you, and they trust you more.
Facebook Live is great, but the human connection that you get in a live event and the energy that you feel is unparalleled and a lot of your competitors aren’t willing to do it.
A lot of you say to me “Oh, it’s so competitive now there are so many coaches.” And to that, I say, yes, there are a lot of coaches but there’s also a lot of people with a lot of problems. There are many people that you can help.
Everyone has limiting beliefs, everyone has negative emotions that they struggle with, everyone has problems.
If you’re going after your ideal client, and you know that you can really help that person because you can solve that problem and help that person get from where they are to where they want to be, then you’ll have no shortage of clients.
But most people aren’t willing to run events, I always say to my clients, the best way to have no competition is to do the things that your competitors are scared of to do, the things your competitors aren’t willing to do.
According to one study, the number one fear is public speaking. I used to be really scared of public speaking. I was worried about people not showing up. I was worried about stuffing it up, being heckled, all these irrational beliefs and fears.
I just realized that if I don’t over commit, I’m always going to be stuck with an online or a one to one model. I must overcome this, and I must learn how to do it. It’s like any skill, it’s learnable. No one comes out of the womb, knowing how to run great events.
I decided that I was going to really master the craft of presenting. That’s how I get 90% of my clients. So, if you’re willing to do that as your bold move in 2020, I highly recommend it. It’s such an amazing way to set up your business and be profitable and establish a flow of clients.
I do a workshop live in person every month, and I do an evening meetup every month and it opens the gate for people to come in. It’s a great strategy because a lot of people aren’t willing to do it.
3. Start a Facebook Group
The final bold move that you can do in 2020 is starting a Facebook Group.
Having your own Facebook Group positions you as an expert, as an authority and a leader.
When you compare that to being in someone else’s group, it levels up your positioning in people’s mind. If you can provide consistent, valuable content and bring together a tribe of people, it’s a great way of getting clients.
When you have your own group you make the rules, you invite who you want in, you bring in a group of people who all have similar wants and desires and dreams and similar frustrations and fears and problems.
Then you start sharing content and being the thought leader, being the example of possibilities and being the role model. What I recommend is when people join your group, ask for their email so that you continue building your email list and continue to nurture them and market to them.
You can also offer them a strategy session, for example, a 30-minute discovery call or clarity call to get leads, so when they join your group, you can post the question that they’re going to answer. A lot of you guys have done that in my group.
I’m sure you’re a part of different Facebook Groups, but doing your own group really is a game-changer because you’re in control.
(P.S. You can join my Facebook group ‘Amplify Your Influence’ here)
Those are three bold moves that I highly recommend that you think about doing in each quarter. For example, if you choose to do a webinar, you can also run a workshop. You can leverage that content from your webinars in your workshops into your Facebook Lives or blogs.
You can repurpose content as well, I found that when I started running workshops, it really helped me to create structure my content in a way for people to understand and to understand the process my ideal client goes through.
Want to know how to attract and sign up more clients in 2020?
My next 1-day client attraction workshop is happening on Saturday, 1st February 2020.
💡 In This One Powerful Day You Will Learn:
💎 The BEST methods to connect instantly with your audience and INFLUENCE them to your ideas
💎 How to become a master influencer and build authentic trust and a powerful connection with your ideal clients
💎 How to use neuro-marketing to influence the SUBCONSCIOUS mind in your written and spoken content
💎 The MOST effective way to design your marketing plan so that you nail your message, and attract the right clients
💎 The BIGGEST mistakes Coaches make in their marketing and how to avoid them
💎 A proven, effective marketing plan that you can tailor to your business
If you want to grow a profitable coaching business, this workshop is a must.
2020 is the year to finally let go of what’s holding you back and create the life you dream of!