Most people know that sharing content is one of the most effective ways to attract qualified clients.

But so many people are struggling to produce content that brings in any type of tangible result.

Many people are frustrated that their content isn’t getting them clients, and when I look at their content, I can see why. Because there’s so much missing.

You need a strategy that’s easy to execute, without needing to spend hours a day.

And it has an ACTUAL impact on your business.

If you don’t have a compelling content strategy:

• You have pieces… but not a whole…
• You only post when you feel inspired…
• You confuse your audience…
• It sets an atmosphere of amateurism

Definition of an amateur: one who engages in a pursuit… as a pastime rather than as a profession.

If you do have a compelling content strategy:

• You stop stressing about what to share and finally feel on top of your content
• You have a simple system, like paint by numbers
• You finally start getting clients from your content

There are 3 essential elements that need to be in your content strategy that most coaches are missing.

Then they end up disappointed when their content doesn’t lead to clients.

If you miss these:

1. You can miss out on reaching 75% of your audience who are wired differently to you

2. Your posts get lost in the newsfeed

3. Your content doesn’t resonate with your soulmate clients

Meaning, you’re not able to help people who need it.

Being able to create compelling content that gets clients is a skill we need to develop.

You can check out the video here…

Here are the 3 most overlooked essential elements

1. Diversity

We need to use diversity in our content strategy.

We need to be doing different types of content. There’s got to be variety.

So how do we do this?

Firstly, as a coach, you need to be doing written content PLUS video content regularly.

Secondly, you need to be doing a range of different types of content.

Thirdly, we need to create content that appeals to different personalities, learning styles, and preferences.

There are 20 different content types that my clients and I use and we rotate them to speak to different types of people because each piece of content has a different purpose.

Some posts are to attract and engage. Some posts are to build trust, nurture and invite more interaction. Some posts are to convert. Some posts are delivery posts for our clients.

You got to think about the stage of the journey that people are on and what’s the purpose of that post. 

There are 5 different categories of content I recommend:

• Engage
• Educate
• Edutain
• Enlighten
• Exchange

Remember your audience is made up of many different types of people. I know we’ve been told for years in the marketing world right to one person speak to one person.

I get why people teach this. But the reality is we’re never just speaking to one person. We are speaking to lots of different people. That’s the reality.

We want to make sure that we’re taking an audience-centric approach.

Otherwise, we miss half of our audience.

2. Consistency

You’ve probably heard this before. You probably know that it’s important. Are you doing it?

Do you have a strategy that you’re sticking to consistently?

If you don’t have a strategy that you STICK to that includes sharing content consistently, you’ll probably find that you get to the end of the week and haven’t posted much.

Or you have posted, but it’s not purposeful content that gets you leads.

You haven’t crafted it. It hasn’t been designed to lead people along that journey.

You might only be emailing your list every few weeks.

You might be posting when you’ve got a more quiet season and then maybe you disappear for a few months or a few weeks.

Then when you come back you’ve lost a lot of that traction and you don’t get the engagement.

When you have a system it’s a relief. It takes a lot of the pressure away and it brings a lot of relief.

For example, my system is every single week I do a Facebook Live.

Every single week that’s transcribed and my assistant puts it up on YouTube and on my blog. On my website. Creates an email and sends that out to my community.

We break it up into little sections and we create social media from it. That’s a system. It’s part of the strategy and it’s consistent.

Consistency matters.

3. Intentionality

We need to make sure every piece of content has a purpose.

A lot of people post content without really thinking about why.

Think about the purpose of your last 3 posts.

Was it to…

✨ Get more engagement?

✨ Attract more people?

✨ Overcome a belief?

✨ Sell something?

✨ Build more connections?

If your content doesn’t have a purpose, it can’t achieve the goal of attracting the right clients.

There are so many things that you need to share with someone before they will invest money in you, and that’s why you need a strategy.

To make sure you’re covering all the points. You don’t overcome objections all in one post. You don’t tell all your stories in one post.

A content journey leads your audience from one step (say a social media post) to the next (maybe giving their email address).

A lot of posts on social media, emails or blog posts, exist as a disconnected function rather than an active part of a funnel.

This means there’s no incentive to do anything after they’ve consumed your content.

Ideally, you want to have action items at the end of your content so that people do something with the information.

Hope this has been helpful.

Big love,

Kat xo

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here

Are you tired of feeling like you have to be LOUDER online in order to be noticed?

Or have to post CONSTANTLY so you don’t get left behind?

Do you cringe at the thought of coming across as pushy, high-pressure, or desperate in your marketing?

I get it. No one wants to feel like that.

If you want to know how to attract more clients in a way that feels authentic and aligned with your values…

In this article and video, I share my top tips for attracting clients in a way that feels good to you – and doesn’t require you to ‘shout more’ to stand out.

I’ll show you how to build trust with potential clients online and create genuine connections in a way that isn’t pushy or salesy.

You’ll feel great about showing up, knowing you never have to compromise your values or your integrity to get ahead.

No feeling like you’re chasing after clients. Attract the right clients to you naturally and elegantly.

I’ve been talking to a lot of female coaches about marketing lately.

I’ve realised that a lot of people aren’t marketing to the level they could be because there’s a fear of being someone that you’re not.

There is a lot of marketing out there where you walk away feeling gross.

You can feel like a number.

You can feel like they’re using these tactics on you to manipulate you.

Think of some of the tactics that you hate being used on you.

It feels like they’re not on your side.

What do we do instead?

You can check out the video here…

Here are 5 things

1. Model, don’t copy

I always  encourage my clients to model the people that are doing what they want to do but at a much higher level. We all have three to five people that we’re following that we look up to that are very successful in their space.

We look at the Facebook ads Library and create swipe files and research, but we do not copy because if you copy, that will feel really inauthentic like copy-paste marketing.

What we want to be doing is marketing that looks at what other people are doing and says okay I can get some  ideas here that I can tweak and model.

I’m going to trust my amazing brain to come up with creativity that’s uniquely mine. We do not want to use the same language that everyone else is using.

Don’t spend too long looking at your competitors. Please don’t spend too much time consuming because otherwise it’s almost like saying to your brain I don’t need you to come up with original ideas because I’ll just Google it.

We’ve got to be careful when we’re using tools like ChatGBT that we’re not just letting a robot think for us nothing  will ever replace the amazing human brain  

2. Show That We Get Them

With all of our marketing, we need to show people that we get them. Show them that we understand them. The way that we do this is to spend a lot of time with our ideal clients.

The only reason that I can market so well is  because I hang out with my ideal clients all the time.

I’ve been coaching for so long that the conversations the patterns the real-life people that I’m working with are driving my copywriting.

Someone will say to me I’m struggling with this and it’ll be on my mind and then when I’m writing a piece of content it comes through quite organically.

If we’re trying to have an evergreen business where we’re not having any touch points with people consistently how are we ever going to understand people what their pain points are.

What their desires are. What the benefits are of the solutions that we provide. We’ve got to show that in our marketing and then it becomes really fun and creative.

We enter the conversation happening in their head. We show them that we relate and we also enter the conversation happening in their heart.

We show that we get how they feel and we show them a process to help them walk out of the pain and  into the game

3. Reframe Marketing as coaching

This is how you fall in love with coaching.

Think about why you love being a coach – love helping people – seeing people get breakthroughs, have lightbulb moments.

That can happen in your marketing.

I remember working with Jackie Moore who used to say – your marketing will make more of an impact than your coaching will.

When you think about how many people your marketing can reach. Marketing is coaching – marketing is shifting beliefs.

That’s what we do as coaches. We help people shift their perspective.

Marketing can be fun and creative. It’s a playground to play in, where we think “How can I help them shift that limiting belief?”

If you see it in that way, then you won’t resist marketing so much.

It means you’ll sign even more aligned clients, because they resonate even more with you.

“Enter the conversation already taking place in the customer’s heart”

– Aaron Orendorff (copywriter)

4. Develop trust

There  are a few things that help you develop I’m giving you the 3 E’s.

1. Evidence

When we give evidence that our system our way of doing things works it brings a lot of ease into people’s minds. We want to  make sure that we give evidence of people that we’ve worked with.

Statistics, facts, and data are ways of showing that what we’re talking about has proof it’s got legs behind it. You’re not just saying you need to do this but you’re actually giving evidence 

2. Experience

What is your experience when it comes to this area? Any of us can just spout off theory but what is your personal experience?

No one can argue with your stories because they’re your stories. If you insert stories about your own personal experience this is going to build more trust.

3. Education

We can develop trust when we educate people. This is what this video is doing. It’s educating on the different things that you can do to make sure that your marketing feels like you.

It feels aligned to you that’s the education piece. When you use these three E’s people feel safe with you they feel like they trust you.

Remember people need to feel like they know you, they like you and they trust you and those three E’s really bring it to life.

I know that when I’ve been working with clients before some of them have just been missing this piece of trust. They haven’t been actually showing social proof enough they haven’t been giving case studies or testimonials.

That is one of the most important things you can do to build trust in someone.

5. Be relatable, vulnerable, and human

At my recent workshop I talked about how adding humanness is a massive factor in what gets more clients

You don’t need to convince people if they like you and trust you.

if you don’t have that level of humanness where you’re just enjoyable to be with. Where people feel like I’m actually going to really enjoy working with her.

It’s not going to be heavy and hard. She’s not going to make me feel like I’m not good enough. She’s going to make me feel comfortable. I’m going to feel safe.

You want to do that marketing that feels human. That makes you feel good that you put it up and you’re proud of it because it’s got you infused in it.

It doesn’t feel like oh my gosh I’m going to put out this offer and I feel like it’s just a bit embarrassing because it just feels really pitchy.

Be so proud of your marketing because you know it’s you. It’s infused with you. This is often showing that you really get them by showing that you’ve journeyed the journey.

Keep sharing, keep shining, the world needs your words.

Love Kat xo

P.S. If you know it’s time to start making the impact you’re here to make and the income you deserve, in my upcoming workshop, “How To Get Coaching Clients With Easy Marketing” I show you exactly how to get clients – fast and consistently.

I do NOT hold back on value.

I’m sharing:

✨ How to stand out online so you can get found by more soul-mate clients 

✨​ How to easily grow your audience with the right people​ who LOVE what you share

✨ How to get people to consume your content

✨ How to build MASSIVE trust with your community

✨ How to get booked with clients fast, in a way that’s FUN!

I’m offering limited tickets for FREE.

Get yours here: “How To Get Coaching Clients With Easy Marketing”

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here

Want to get more consistent leads coming into your business?

Do you ever sit down at your computer and wonder where to start?

When you have a plan with clear steps of what to do each week, you save yourself an ENORMOUS amount of time, and progress your goals RAPIDLY.

Maybe you’d like to see your email list and Facebook group grow, but right now, things are stagnant.

You want more clients, but you’re not sure exactly what to do each day and each week to get there.

There are 3 big mistakes that coaches make all the time when it comes to what they focus on in their coaching business.

Mistake #1: Doing too many different things

I talk to a lot of coaches who are busy, but aren’t getting enough clients and cashflow.

They’re getting stuck in the details, and not spending enough time focusing on RGA’s – revenue generating activities.

Mistake #2: Spending too much time on one aspect of your business

If we don’t take the time to make sure every aspect of our business is working, and plugging up any leakages, opportunities can fall through the gaps.

You’re left feeling frustrated and stuck.

Mistake #3: Staying stuck doing the same strategies

Or using outdated strategies that don’t work anymore. For example, doing a lot of repetitive manual work, instead of installing automated systems to help your business grow.

You can check out the video here…

Here Are the 5 Things you Can Do.

1. Share A Valuable Piece Of Content

If you share a valuable piece of content every single week, you’ll create consistent  opportunities for people to find you.

if you are consistently producing a valuable piece of content written, video or both. I do both because people want to connect with you.

They want to get to know you. They want to hear how you sound. Your tonality, your mannerisms. They want to see whether they like you. Whether they can see themselves working with you.

Education is the most important way to show people that they can trust you. So teach them cool stuff. Create really cool guides or cheat sheets or checklists or templates or things that they can use.

If you’re putting out value you’ll be surprised at how many more people can find you by being out there consistently.

Show up for your people on a reliable basis, your ideal clients will notice that and trust you more.

2. Record A Valuable Live Video

I’ve been doing this for the last about three years now. Every single Wednesday at 8 PM Sydney time. I might miss maybe a couple a year as I’m on holiday or something like that. But otherwise, it’s just consistently producing value.

Putting it into the guides in my Facebook group so people can access them later. A lot of people watch them on the replay.

I get that not not everyone wants to do a video. You might be thinking I don’t like showing up on video and I get that…

…And I felt like that too. But at some point, we need to make a decision to overcome that blockage or that barrier whatever it is and we need to make a decision and take bold action to do it.

If this scares you, do it. If you’ve been avoiding it, do it.

Do it for your people. Do it to help the people that are in your community

Playing, being safe, and overthinking, it’s going to keep you stuck. 

3. Reach Out

The goal is to add value through your content and overall online presence.

Businesses are built on relationships.

I remember hearing recommendations about holding back on value so that people want to pay you.

But I’ve found that the more I give, the more clients I get.

I’ve found that even if I share every day, it’s only a small percentage of what people need to grow their business.

People need to trust you before they think about working with you. And when you show up giving free value, you build trust.

There’s a great quote by Zig Ziglar, he says “If you help enough people get what they want, you will get what you want.”

Business is a relationship game. More people need to know who you are. If they don’t know you, they can’t buy from you.

Make sure everyone has the chance to know you, everywhere!

If you don’t invest time into developing your skills and knowledge your business is not going to grow.

4. Create A Valuable Free Resource

You can leverage your time by just consistently creating new free resources. And they don’t need to be fancy. For years I did plain documents. Plain written text but I was helping people.

Someone would say, I really need help with this. I would create a guide or record a quick video explaining it. Imagine if you did that 50 weeks a year.

You’d have 50 valuable pieces of content – free resources for people and you’re building a library, a bank, of really helpful cool stuff for people. Written guides. Videos. People, don’t want to get stuck.

People love to consume free stuff that’s directly going to help them with the problem you’re helping them solve.

5 Develop A Valuable Presentation

If you’re not running events, you are missing a massive opportunity for people to connect with you and get a taste of what it’s like to work with you

You hide away and stay invisible to the people you can help…

You don’t have an effective way to get your audience to a place of decision…

You leave money on the table…

You massively leverage your time

You create instant positioning

People get to experience what it’s like to be your client.

Keep showing up, keep sharing, and keep shining my friends.

Kat xo

P.S. You know it’s time to start making the impact you’re here to make and the income you deserve. In my upcoming workshop, “How To Get Coaching Clients With Easy Marketing”

I show you exactly how to get clients – fast and consistently.

I’m sharing…

* How to stand out online so you can finally get found by your soul-mate clients 

* How to easily grow your audience with the right people​ who LOVE what you share

* How to get people actually consume your content… not scroll past

* How to build MASSIVE trust with your community (so the right people want to invest in you)

* How to get booked with clients fast, in a way that’s FUN!

​Marketing is not meant to be painful… it’s meant to be easy, effective, AND enjoyable!

Claim your FREE ticket here

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here