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August 18, 2022 by katmillar Leave a Comment

How I overcame my biggest fear around presenting

Would you love to be the type of person who confidently and consistently shares your knowledge with groups?

But you find yourself procrastinating on recording live videos or running online events?

We all have a next level of presenting.

Maybe you’ve been doing pre-recorded videos and your next level of presenting is to do live videos.

Maybe you’ve been doing 60 or 90-minute Masterclasses and your next level of presenting is to run a ½-day or full-day event.

If we’re not taking that next step towards our next level, or we’re not presenting consistently there’s usually only ONE reason WHY.

  • Not “I’m too busy”
  • Not “I don’t like speaking on camera”
  • Not “I’m bad at technology”.
  • The one reason is usually fear.

The next step outside our comfort zone usually has a fear attached to it.

A lot of people I talk to are avoiding their next level of presenting because of fear.

I get it because I had so much fear around presenting.

Fear can be really crippling.

And the problem with fear is that we often think that it’s keeping us safe, when it’s actually just keeping us small and limited. 

If you want to become a more effective presenter, it’s so important to overcome any fears you have around showing up fully and authentically.

Otherwise, the fears can be like a ball and chain that will hold you back.

Which is why I want to help you understand the fears that are in the way of your next level and give you some practical strategies and mindset strategies to overcome them.

So, you can…
 
 1. Show up online more powerfully, more consistently, and more authentically

2. Build a deeper connection with your community

3. Get more engagement, and ultimately, more ideal clients

If you want to accelerate your business growth, the trust people have in you, and how fast you get clients, you need to discover any fear that’s stopping you taking action.

In this video, ‘How I Overcame My Biggest Fear Around Presenting’ I’m sharing 3 main ways I’ve found to overcome the fear so that you can show up and shine online…

You can check out the video here…

Over the years I’ve discovered that there are 4 main fears that people have when it comes to presenting confidently. 

  1. A fear of failure – getting it wrong, looking silly, like incompetent
  2. A fear of rejection – that people won’t like what we say
  3. A fear of loss of security – feeling unsafe, uncertain, insecure
  4. A fear of criticism – The fear of what people think of us, a fear of judgment, which can stop us from sharing authentically what’s on our hearts.

Most of us have at least one of those fears. And all these fears can be total dream-killers!

These fears stop us from stepping up as the leader and the influencer we were born to be.

In 2011, I was working in London and I attended a really big convention in Birmingham with a friend and I had one of those lightbulb moments when I was listening to the speakers. 

I realised that if I wanted to reach more people, I had to get over my fear of speaking to groups and learn the skills of presenting.

I remember afterwards sitting in a hotel lobby drinking wine by a fireplace with my friend and talking about the speakers and I said to him – I’m sick of just working with people one-on-one. I want to be a speaker.

It was a turning point where dream and reality collided.

It was such a magical feeling of passion and excitement and energy!

Since that time, I’ve been totally committed to learning and upskilling in the area of presenting.

It wasn’t until I learned how to do it that I started growing my audience and growing my income.

I’ve found that presenting is the best way to get clients. 

For most of my life, I didn’t like being seen. I didn’t like attention.

I went bright red whenever it was my turn to speak, even in a small group of friends.

Now one of the things that I’m MOST passionate about, is getting in front of a group of people and sharing tools, strategies, and inspiration that can help people.

I’ve completely overcome my fear and although I still get nervous, it now no longer stops me.

My mission is to help women overcome the fears holding them back, and gain the confidence to consistently present their message to the world.

Here are the 3 main ways I’ve found to overcome the fear, so that you can show up and shine online…

1. Focus on the person who needs you

Rather than feeling like you’re talking to the masses, think of it as talking to one person, one human being who needs your help, and that really helps us overcome the fear of rejection.

If you’re feeling fear around your next level of presenting, it’s really good to focus on the person who needs you.

Think about the confusion they have, and how you used to be confused about the same things.

Think about how you used to be overwhelmed, disappointed, or frustrated about the things that you now have answers for.

Going back to that time when you were in their shoes before you found the answers, really wakes up a desire to speak up.

The world’s hurting right now and you have keys that can help people to improve the quality of their life.

Often we try to avoid our next level, because we think it’s going to give us less of what we want.

For example, our brain might be saying something like – “If you show up on a Facebook Live you might get rejected. If you show up on a Facebook Live and stuff up your words, you’re going to feel like a failure. You won’t feel secure. If you show up, you might get criticised.

There are so many things that your brain can come up with to stop you from taking action so you try to avoid these things.

Sometimes we think that the action means we’re going to get less of what we want but we actually end up getting more – because ultimately, what these four fears sit under is a loss of love, acceptance or belonging, and a loss of true human connection.

That’s what you and I are craving. We’re craving human connection.

Often, we avoid our next level because we think it’s going to lead to rejection or criticism, which will give us less connection with people.

The sad thing is, it costs us. It ends up giving us LESS of what we want – true human connection.

When you really connect deeply with your ideal client and what they’re struggling with, it does something so powerful in your brain.

However, the fear of not showing up because you’re so scared of what people think – whether they are going to judge you, can stop you from reaching this person that’s struggling.

This is the person that you have the answers for!

Something practical you can do to connect with them in your imagination is to write them a letter or journal as though you are them.

This can really help you feel connected with them as a human being that you can help, rather than thinking of speaking to the masses.

2. Take courageous action consistently

The fear is a result of our beliefs.

We only have chronic fear because of something we keep choosing to believe.

They’re just thoughts in our minds. They’re stories we tell ourselves.

The reason most people have these fears is because they think it doesn’t matter if they keep believing them.

They don’t think of the consequence of keeping believing them.

Just because it pops in your head doesn’t mean it’s truth. These aren’t facts.

Don’t allow your mind to run wild.

You can’t keep believing these thoughts and expect your results to change.

If you’re saying anything to yourself that’s stopping you from taking brave action, you need to stop saying that.

You need to speak the truth.

And you need to prove to your brain that action is safe.

This requires taking action despite feeling fear. We can’t wait for the fear to go away, it doesn’t. We have to act while we still feel it. We only succeed when we’re willing to fail.

Confidence is attached to progress, and we only progress if we practice. Publically. We don’t overcome fears sitting in our bedroom.

This freaked me out, a lot. But I realised it was the only way. I was trying to go around the mountain, under the mountain, away from the mountain – when I knew that eventually it was inevitable that I needed to climb the mountain.

If you don’t feel you’re progressing, you’ll start to lose your confidence and you’ll stay stuck in fear.

When we don’t take consistent, courageous action, we get stuck in over-thinking. Suffering from the elusive ‘perfectionism’ (that doesn’t exist).

We internalise all the worries and potential setbacks and over-think everything, instead of just acting.

If we want to grow, we can’t wait for our feelings to change. Our feelings will always try to protect us and keep us safe.

If you don’t start doing the things you don’t feel like doing, you could wake up one year from today and be in exactly the same place.

Most of us started our businesses to make more money, make a bigger impact, and have greater freedom.

But if we’re not showing up and presenting consistently online, it’s really hard to get these things.

One of the ways I overcome my biggest fear around presenting was taking action despite the fear.

I kept putting myself out there, even though it was uncomfortable.

* I recorded live videos, even though I found it uncomfortable

* I ran events, even though I didn’t know what I was doing

* I surrounded myself with encouraging cheerleaders (a.k.a great coaches and mentors).

* I continuously put my hand up at events until I got more comfortable with the spotlight

* I applied to speak at venues that scared me (like the International Convention Centre)

* I went to lots of networking events on my own

I’ve now spoken in front of hundreds of groups and no longer have a fear of public speaking. I still feel nerves, but I reframe them as growth and energy and do it anyway.

I’m so grateful to have awesome people around me who are powerful, strong, and who aren’t afraid of their presence, personality, and ideas taking up big space in the world.

I’m so grateful for my coaches and mentors who have modelled courage, who have felt the fear and done it anyway….

The people who have continuously fought against fear in order to bring their knowledge, experience, creativity, and ideas to the world.

Taking your place in the world feels good. Speaking up feels good. All it requires is choosing to take the next brave action on your path.

Something practical you can do is write down what is a courageous action you’ve been putting off and set a date to do it. Then put it into your calendar.

3. Follow a Formula

Focusing on the people you’re here to help and taking courageous consistent action can get you over the line to stepping up to your next level.

So you decide to go live, to do the event, but then there’s another story coming up.

And it says something like…

“I don’t know what to say,” or “I don’t know how to make it come across in the way I mean.”

“What if no one likes it? Or What if I struggle to come across as credible?”

“What structure do I use?”

“What needs to be in the presentation in order to get engagement?”

Maybe you don’t know what call to action to share.

Maybe you don’t have a clear offer.

Maybe you’re not sure how to make your presentation emotional and awaken a desire within people that inspires them to take action.

And if you don’t have the right tools, skills, and support to overcome them, the stories and fears will run your business.

How often have you thought about running an event, but you haven’t?

How often did you think about doing a FB live video, but you didn’t?

That’s because it’s hard to work on these fears without having structures, tools, templates – a proven formula

You overcome fear with a formula.

The fears are not just about ‘just doing it’ because you also need the skills and the tools – you need the roadmap.

When you have the roadmap – the formula for how to do it, all the fears start to vanish because you know what to do.

The fears don’t go away on their own. If you don’t know how to present, the fears will keep your business stuck, and small.

When I was stuck in fear of failure, it was just because I didn’t know how.

I was trying to attempt something that I didn’t know how to do well. SMILE

Following a formula means you overcome the fear in a very practical way, without having to do years of therapy and mindset work.

If you want to accelerate your business, you need someone outside of you to help you through it.

Without my mentors, I never would have been able to overcome the crippling fear I had of what people think.

I had a lot of coaching sessions to be able to do what I do.

I have a lot more coaching sessions to do to go to my next level and I’m always going to have a mentor.

Whatever you want to do next, it’s unlikely you’re going to go to your next level on your own.

Some of you are trying to do it all on their own and it’s almost impossible.

One of the fastest ways to overcome fear is with a formula. 

For me, it was learning the skills and getting the tools – like templates and a structure – that helped me step up, despite the fear.

It’s not about getting rid of the fear so you never feel it.

It’s about getting to the point where you can take action consistently DESPITE having the fear.

A clear, step-by-step how-to.

A formula stops fear from stopping you.

You overcome fear with a formula.

The most important thing I did that overcame my biggest fear around presenting, was I invested in learning presenting skills (and realised it was so much easier and more once I had the how all laid out step by step).

If you recognise that there’s a next level for you and you also recognise you need the HOW…

And if you’d like to learn how to create a presentation that inspires people and gets you clients, I’d like to invite you to my upcoming FREE live workshop “How to Get Clients with Online Workshops” on Tuesday, August 23 at 7 pm AEST.

How to get clients with online events

I’m sharing:

  • How To Create An Engaging Workshop Presentation
  • How To Deliver A World-Class Workshop
  • How To Market Your Workshop So The Right People Come

You’ll learn how to: 

  • Use FREE events to reach your financial goals
  • Grow your business by helping more people using my proven formula
  • Build trust and connection fast, even if you struggle with nerves
  • Create engaging and profitable presentations
  • Position yourself as an expert
  • Consistently sell out your programs

Register for How to Get Clients with Online Workshops

Filed Under: Blog Tagged With: Business growth, businesswomen, coaches, Confidence, Entrepreneurs, live events, online events, presenting

June 19, 2020 by katmillar Leave a Comment

7 Mistakes People Make When Running Online Events

Have you ever thought that you’d like to run online events?

Do you currently run online events and would like to make them better?

Running online events, like webinars or virtual workshops, is one of the fastest ways to attract your ideal clients, especially right now.

Having run over 100 online events, each one getting me clearer and clearer on what works, I’ve tested and measured the best ways to do them effectively and successfully.

There are so many things that you have to think through prior to an online event, like how to best use technology, what marketing to do, how to effectively structure your talk, and how to get people to turn up for your event.

Over the years working with so many different people, I’ve noticed that there are 7 core mistakes that people make when it comes to running online events.

There are some critical things that people get wrong and in this video and article, I unpack them, so you can avoid making the same mistakes.

Before I go into the 7 main mistakes, I want to first share with you 4 reasons why running online events is SO effective:

1 – Online Events Help You Grow Your Email List

Your email list – your database of people – is one of your most valuable assets in business. Obviously we don’t own anyone’s details on social media, Instagram, Facebook or LinkedIn, so it’s important to build your list.

We do this by having landing pages where people can opt in to your event, so that you now have their email address so you can continue to give them value and share other offers with them.

There are always people who sign up for a workshop and don’t turn up, but you’ve got their details and you can continue marketing to them and nurturing them in the future.

2 – With Online Events You Can Speak to More People at One Time

If you’re only ever doing one-on-one coaching, you’re very limited to the impact that you can have.

If you want to make more money, help more people faster, have a bigger reach and make a difference to more people, then online events are a beautiful way to do it.

3 – Online Events Can Help You Get People’s Attention Fast

Holding online events it’s a fast way to get and hold people’s attention. It’s very hard to hold someone’s attention by just a social media post, a blog or even a Facebook Live video.

If you run an event people get to know you, like you, trust you and build rapport with you because they have longer exposure to you, so you can inspire and educate them.

4 – Online Events Raise Your Positioning and Credibility

Your positioning and credibility are increased because not everyone is willing to take the risk of putting themselves out there.

If you’re willing to do this, it puts you more in the position of being an expert. It also enables you to educate and inspire people to take action.

Not everyone’s ready to buy straight away and they need your education so they will see the benefit they will receive when they make a change in their life.

A lot of people are resistant to change, so you can use events to educate people and them overcome their limiting beliefs.

Running online and live events has opened up so many opportunities for me and I get most of my clients through running events.

Online events are not going to go away, in fact they will only grow and ramp up – so now is the time to get in!

Now you know WHY you should be holding online events, here are the 7 mistakes I’ve found people make when running online events:
1 – Not Tailoring the Talk to the Audience

When running online events, I’ve noticed that some people speak on what they want to share, but what is so important is that you tailor the message to your ideal clients.

So you’re not being general or broad, but you’re solving the exact problems that your ideal client has.

I’ve never given a talk where I haven’t asked people for some prior input, like a survey. I’ve asked them what they want to learn about, what their main challenges are, what their dreams and goals are.

At one company I spoke at, I had one of the board of directors sit down and interview all of the instructors and staff. I listened to the recordings and created the talk based on that.

You don’t want to try and just wing it and guess.

If you are giving people what they want, if you’re speaking their language, then they’re going to get so much value from it.

You need to do your research by talking to people, going to networking events, seminars and talking to and listening to people to find out their needs.

You can poll your Facebook community, get people to complete a survey before a coaching session or at the end of a workshop or webinar.

2 – Failing to Set Frames

A frame is something that you build an idea around that you want people to have. For example, when people come to an event, you’ve got to quickly set the frame so everybody is sitting within the same frame.

There’s different types of frames, and they can include things like; the rules about the event, how you want people to behave within the event, and also beliefs that you want people to have through the event.

When people come to my workshops or my webinars, I always have a slide that says, ‘I’ve been at the top like the most successful people’. And then I’ll give a list of things that successful people do.

I put things like, ‘Successful people show up ready to learn, they stay focused, they take lots of notes…’

I’ll read through this list and that is setting a frame of how I want people to show up in that event. And if I miss that slide the event can be a bit chaotic.

I don’t want people to come and just be chilling out. If they have a question I want them to write it down, or put their hand up or write it in the chat box.

There are also frames are around how you want people to behave. There are also logistical frames, so I always have a slide that talks about making this a world-class learning environment and that we keep everyone’s information confidential.

I also let people know they will be put in breakout rooms. There’s also a disclaimer about being able to have participant’s photos taken and things like that, so you set all those frames at the beginning.

The other frames that are really important to mention are beliefs that you want your participants to have. Often I will show my private community Inner Circle’s manifesto which says ‘In the Inner Circle, we are on-mission action-takers. We operate from a growth mindset, we free ourselves from blame, excuses, and denial, we choose to value people, contribute, pursue our vision and loads of fun…’ etc.

This is setting the ‘frame’ that shows participants that in this event, we don’t focus on our excuses, we have an entrepreneurial mindset – we show up, we give things a go, we never give up and we see challenges as an opportunity.

3 – Not Adding Enough Value

I find that people often will not plan their event enough, where they give people ideas or concepts that they haven’t heard before, or they maybe haven’t heard it in a sort of way before. They haven’t really thought through what’s going to be truly valuable.

Value is what gets someone to take an action right away. Are the facts you’re presenting inspiring and educating enough to make people take action? If not, then it’s not valuable.

Value also means spending time practicing, thinking through what is going to be really useful for people. People love examples and stories of others who have taken a concept and put it into action in their life.

People also love templates and they want their questions answered. They want to be able to share with other people. This is all part of adding value.

Value is not squeezing in the content. I once heard someone say that if you squeeze in the content, you squeeze the audience out!

You want to make sure that your content is valuable, that people can apply it right away. And you need to give people plenty of time to think through things also, so they can digest the toolkit of ideas you’ve given them.

4 – Giving Away Too Much Information

This is probably the one that I have found the hardest. I just want to share so much of what I know because I’ve studied this stuff for over a decade and I’ve been in business for 17 years.

If you give too much information, it could be like standing in front of a fire hose to get a cup of water. It’s actually doing your audience a disservice if you give away too much information, because they can’t apply it.

If you say to your audience that they will learn all they need to know from this event, they will leave thinking they know everything and that’s not possible, so it’s doing them a disservice. They also won’t buy from you because they’ve got everything they need.

You also need to create curiosity. It’s called the Zeigarnik Effect and it’s about opening loops in people’s minds, where they actually realise they’ve got to spend more time with you as the educator.

Show them how many hours worth of knowledge there is to know about that subject and one way they can get that knowledge is through using your coaching.

5 – Speaking Without Structure

People want organised knowledge and people pay for organised knowledge. When you’re creating an event and you show up and try and pour out everything you know about the topic, that is a mistake.

You don’t want to just give people a whole heap of content or information and leave people to have to figure out what to do with it. You want to make it digestible and palatable for them, by breaking it down into steps or pillars.

The best speakers in the world have organised the information into a structure. If you think that they’re just winging it and speaking intuitively, believe me – they’re not.

It’s also good to refer people back to the beginning of your talk. You don’t just take them from here all the way from the start to finish, it’s good show them where they are in the system.

You also want to make sure that when you’re delivering your content, you use diagrams and images, so people can see a clear visual of what you’re explaining and show how things fit together.

6 – Being Unprofessional

This goes without saying, we all know that we need to be professional, but what does that look like?

Being professional means:

  • Having a nice quiet environment and making sure your audio is good and clear with no background noise
  • Making sure that you’ve got a good lighting system
  • Setting your computer or tablet up at eye level
  • Making sure you start on time
  • Ensuring you have nice professional PowerPoints, if you’re using slides
  • Practicing your talk before you deliver it

All of this is part of being professional.

This doesn’t mean you can’t be personable though. It really helps to add humour and your personality and flavour to it. Professionalism is not perfectionism. It about giving the most value while still being yourself.

Remember that everyone who comes to your online event or talk knows at least 50 close people that they can potentially refer you to.

Always be thinking that it’s not just the people that show up, but those people potentially know 50 others that you can reach.

Even if just 2 people show up, always give those 2 people your 100%, because if one person makes a change from what you’ve shared, it’s worth it right? And they will tell their friends.

7 – Focusing Too Much on Themselves

People are so self-conscious, they put off running events because they’re so concerned about what people might think of them and they are scared of judgment.

There are fears around if the technology doesn’t work and fears if no one turns up. I’ve had all these fears and different limiting beliefs myself.

Instead of focusing on the fears, focus on the good result possible, not the negatives.

I’m completely detached from who comes to my events. I care about the people attending as people, of course, but I believe that whoever turns up are the people who are meant to be there.

I don’t focus on money, I focus on doing your best work and preparing well for the event and give it your all.

I put aside days and days to create my events. I give myself feedback after events on all the things I could do better next time and I take on board all the feedback that I get from people who attended.

Turn the focus away from yourself and onto focusing on the value you can offer people.

That’s how you grow your business.

Here’s a review of 7 mistakes people make when running online events:

1 – Not Tailoring the Talk to the Audience

2 – Failing to Set Frames

3 – Not Adding Enough Value

4 – Giving Away Too Much Information

5 – Speaking Without Structure

6 – Being Unprofessional

7 – Focusing Too Much on Themselves

Would you like to learn the presenting formula that I use, so you can run online events that attract new clients?

I’m running a workshop on Saturday 4th July that will show you how to present effectively, and use online events to attract clients and build your business.

In this workshop, you’ll pick up the tools that you can use to run effective online workshops and webinars….

…so you can not only be successful in your presentation, but know exactly how to get people to show up, engage and take action.

Click here for details of the ‘Grow Your Business With Online Events’ workshop

 

See you online soon!

Kat

 

Filed Under: Blog Tagged With: Amplify Your Influence, Business, Business coach, Business growth, business strategy, Business workshop, Clients, digital marketing, Entrepreneur, Entrepreneur mindset, Entrepreneurship, Events, Facebook Live, live events, online events, presenting, Presenting workshop, Public speaking, Success, Webinar, Workshop

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