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August 29, 2023 by katmillar Leave a Comment

3 Costly Content Mistakes Most Coaches Make That Prevent Them Getting Clients

Are you tired of spending hours creating your content but STILL not seeing the response you hope for?
 
You understand the value of consistently sharing content as part of your marketing strategy.

And yet, you can’t seem to get your content to lead to clients.
 
If your content struggles to engage people and convert followers into clients, it usually comes down to some costly mistakes that most coaches don’t know about.

There are a lot of people out there who desperately need your expertise, but they don’t understand the value of what you provide.

It’s not ‘cause you’re not awesome, it’s because your content isn’t grabbing and keeping their attention.

If you want to attract new clients fast, learning how to create compelling content is a priority.

Find out about the 3 biggest mistakes most coaches make with their content, and how you can avoid them.

Watch the video here…

3 Costly Content Mistakes

Here are the 3 mistakes that could be preventing you from getting clients with your content:

1. Not sharing strategic client-getting content

Your content won’t sign clients consistently if you haven’t got an intentional plan about where each piece of content fits in your over-arching content strategy.

A lot of posts on social media, emails, or blog posts, exist as a disconnected parts rather than active components of a client-attraction funnel.

This means there’s no incentive for the audience to do anything after they’ve consumed your content.

An effective content strategy leads your audience on a journey from one step (like a social media post) to the next (e.g. providing their email address).

2. Not sharing brain-based content

Brain-based content is based on how the human brain processes information.
There are three different parts of the brain that I recommend you factor in when you’re creating content.

The first part is the hindbrain. We use this part of our brain when we first come across information. We make decisions at a subconscious level very quickly.

Content needs to be simple and clear, so there’s absolutely no doubt in that person’s mind that this is going to be a good use of their time to consume it.

The second part is the midbrain. It’s what’s known as the realm of the imagination.

This is where we need to talk to the heart-centred vision of the person. We need to talk to their emotions, not just appeal to them logically.

The third part of the brain we need to speak to with our content is the prefrontal cortex, which is the home of reasoning and logic.

This is the realm of building trust with our audience.

This is where we back up what we’re saying with evidence – great content and demonstration that you know what you’re talking about.

3. Not sharing content that inspires people to take action

I call the ability to effectively get people to take action elegant influence.

It’s about influencing your audience to take action at the end of your content and inspiring positive change for yourself and others.

Influence is NOT manipulation. It’s not about trying to convince people to do things they don’t want to do. It’s not about pushing your opinions on others.

Becoming more influential means that more people are compelled to take positive action and create positive change.

When you know how to create compelling content that people want to consume, your marketing becomes easier, and more enjoyable and effective, and you show up with more confidence.

You attract more of the right people into your business that you can help.

And ultimately, you impact more lives!

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.

Message me here

2. Join our community and connect with like-minded Female Coaches & Experts

It’s our Facebook community where ambitious female entrepreneurs learn how to increase their income, influence, and impact.

Join us here

3. Grab a FREE copy of my ‘Client Attraction Checklist’

This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.

Grab it here

Big love

Kat xo

Filed Under: Blog Tagged With: Attract Clients, Business growth, business strategy, businesscoachforcoaches, businesswomen, coaches, Confidence, Entrepreneurs, investinyourself, leadership

August 29, 2023 by katmillar Leave a Comment

How To Turn Your Social Media Followers Into Coaching Clients

Want to be the coach that clients can’t WAIT to work with?

A lot of coaches get stuck thinking that to get clients with their content they need to…

– Post every day
– Get loads of likes and comments
– Have a big audience
– Follow people up
– Be across every platform

But the truth is, you can create a successful coaching business WITHOUT any of these things. 

Based on my experience working with hundreds of coaches, I can tell you that what you need instead to become an in-demand Coach is to accelerate TRUST with your audience.

There are 5 powerful things you can do to turn your followers into clients.

Watch the video here…

How To Turn Your Social Media Followers Into Coaching Clients

Here are some of the highlights from the video:

More and more people become coaches and head online to do business.

That means, that we as coaches need to level up the way we engage with our audience, communicate our value and show how we can help them.

Being a good coach is not the same as being able to grow a successful coaching business.

In fact, less than 24% of coaches are able to sustain themselves and focus on coaching full-time.

Only a profitable coaching business (not just coaching) gives you the FREEDOM to coach people all around the world and enjoy a great lifestyle, help lots of people, and be rewarded for it.

There are 5 powerful ways I recommend to turn your social media followers into coaching clients:

1.  Speak More About Outcomes Than Methods

A big mistake coaches make is speaking too much about the methods or the processes of what they do in their marketing.
 
Rather than getting into the nitty-gritty details (and giving away your ‘trade secrets’), focus on selling the dream—the ultimate outcome your clients will achieve.

Sharing valuable and inspiring content is about igniting their desire for change rather than telling them what to do.

 2. Build a High Level of Trust

Anyone can create an Instagram account – it doesn’t make them an expert.

We can’t assume that people know that they can trust us. We need to prove it.

It’s only if we are PERCEIVED as trustworthy that people want to work with us. We can show that we are trustworthy by positioning ourselves as an expert in the marketplace.

I recommend you prove your expertise and build trust by consistently sharing the 3 E’s:

– Experience
– Evidence
– Education

This helps you to back up our claims, provide value, and support what you’re saying to build trust consistently.

3. Shift Beliefs With Your Content

This is about taking the time to craft well-thought-out, well-worded content.

If people need what you offer and have the resources to buy it, there’s typically only one reason they’re not responding to your content or reaching out to work with you.​

It’s because they don’t yet believe they can get the results that you offer. ​That’s why we need to shift beliefs using our content.​

Belief-shifting content challenges your audience’s existing beliefs – their perceptions and their way of thinking

4. Be Contrastive

Stand out from the crowd by showcasing how your coaching approach is distinct and more effective than others.

Don’t be afraid to go against the trend or be contrarian.

Share your unique opinions, and repel the wrong audience.

What are you teaching NOT to do? What are you standing against?

Show them why your approach is different and why it works better.

5. Move People Along the Client Journey 

We want to encourage people not to just be passive consumers, but action-takers as a result of what they read or watch from us.

Guide your followers towards the next steps, whether it’s joining your Facebook group, booking a strategy session, or downloading a free resource.

Remember, it’s not just about creating content; every content piece should be chipping away at the limiting beliefs or the resistance or the blocks people have to taking action.

It’s about building trust, nurturing, and supporting people.

When you know how to do these 5 things…

…you impact more lives
…more people reach out who want to work with you
…your content turns your followers into your clients

If you want to get more clients quickly and set yourself up for success, with money in your bank account and new clients onboard, DM me the word ‘clients’ and I’ll send you information about how I can help you.

Big love

Kat xo

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.

Message me here

2. Join our community and connect with like-minded Female Coaches & Experts

It’s our Facebook community where ambitious female entrepreneurs learn how to increase their income, influence, and impact.

Join us here

3. Grab a FREE copy of my ‘Client Attraction Checklist’

This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.

Grab it here


Filed Under: Blog Tagged With: Attract Clients, Business growth, business strategy, businesscoachforcoaches, businesswomen, coaches, Confidence, Entrepreneurs, investinyourself, leadership

August 14, 2023 by katmillar Leave a Comment

What’s REALLY Stopping You From Having More Clients Right Now

Want to know what’s REALLY stopping you from having more clients right now?

It might not be what you think. 

I dive deep into the obstacles that may be preventing you from attracting more clients to your business. 

Unlock the Secret to Rapid Client Growth

  • Identify the hidden roadblocks hindering your progress 
  • Gain clarity on the crucial steps you could be missing 
  • Overcome mindset challenges that sabotage your success
  • Learn powerful strategies to amplify your client attraction efforts 
  • Break free from old patterns and limiting beliefs 

If you want valuable insights and actionable tips to accelerate your client attraction game.

Watch the video here…

what is really stopping you from having more clients right now

Here are the 5 things…

1. Avoiding Skill Improvement

Coaches often hinder their success by neglecting areas they lack proficiency in, such as marketing, sales, tech, content creation, and presenting.

This results in an amateurish image and the inability to attract clients effectively. Embracing these challenges and consistently refining these skills is crucial for coaches to elevate their professionalism and attract paying clients.

2. Starting Too Many Ventures

Coaches frequently struggle due to their tendency to jump between multiple projects without completing any. This scattered approach prevents them from establishing a sustainable business.

Staying focused on finishing projects rather than accumulating unfinished endeavours is essential to build a solid and reliable business foundation.

3. Excessive Concern About Others’ Opinions

Success requires disregarding the opinions of others, including the fear of judgment and imposter syndrome.

Overcoming this obstacle enables coaches to authentically serve their target audience without being hindered by external opinions.

By focusing solely on the needs of ideal clients and embracing authenticity, coaches can project a boulder and more resilient presence.

4. Underestimating the Power of Consistency

Many coaches undermine their credibility through sporadic appearances. Demonstrating commitment and consistency builds trust with clients, while irregularity erodes that trust.

Embracing consistency, even in challenging situations, reinforces the coach’s dedication and fosters trust, a critical ingredient for business success.

5. Reluctance to Invest in Development

Coaches often struggle to secure clients because they hesitate to invest in their own growth.

Neglecting business mentoring, training, and coaching for themselves hinders their ability to effectively market and sell their own coaching services.

Recognising the importance of investing time and money in learning business skills is vital for coaches to effectively market, position themselves, and accelerate their success.

In a nutshell, coaches can really boost their chances of attracting clients by tackling these common stumbling blocks: honing their skills, staying dedicated to finishing projects, not letting others’ opinions hold them back, keeping up a consistent presence, and putting effort into their personal growth.

These positive shifts pave the way for a coaching business that’s not only more successful but also built to last.

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here 

Filed Under: Blog Tagged With: Attract Clients, Business growth, business strategy, businesscoachforcoaches, businesswomen, coaches, Confidence, Entrepreneurs, investinyourself, leadership

July 8, 2023 by katmillar Leave a Comment

What It Really Takes To Build A Six-Figure-Coaching Business

Want to know what it REALLY takes to have a 6-figure coaching business?

If you’ve been coaching for a while, you probably have great coaching skills.

But is being a great coach enough to have lasting success in the coaching industry?

I reveal some of my best secrets to building a profitable, sustainable, & enjoyable business as a coach.

From 19 years of experience in business & a multitude of trials & errors, I’ve identified 5 essential elements for growing your coaching business to 6 figures.

If you want the keys to a thriving coaching business that brings you financial success & also allows you to make a profound difference in the lives of countless people.

Watch the video here…
What it really takes to build a six figure coaching business
Here are the 5 key elements…
1. Relentless pursuit of excellence

Commitment to excellence is crucial for business growth. This distinguishes a small business from a thriving six-figure enterprise.

Stand out by excelling in your work, professionalism, and attention to detail. Provide exceptional value to clients and hold yourself to a higher standard.

Standing out and providing exceptional value, should be the goal.

2. Willingness to invest in yourself

Investing in your personal and professional development shows dedication. Invest strategically in skills, mindset, and relevant education.

Also invest in your business’s design, branding, and coaching services to maintain integrity.

3. Dedication to mastering the art and science of influence

Influence is vital for coaching success.

Influence others positively and effectively to bring out the best in your clients and your community.

This skill impacts marketing, sales, and leadership, enabling coaches to inspire and guide clients towards transformation.

4. Effective client attraction strategy

Develop a well-structured plan to attract clients consistently.

Utilise a profitable presentation, compelling content, and automated funnels to leverage time and achieve freedom.

Convert leads into paying clients and establish scalable systems for sustained growth.

5. Leadership mindset

Embrace the role of a leader in your coaching business. As a business owner, cultivating a leadership mindset is crucial for driving the business forward.

Continuously level up your mindset and invest in personal growth. Make informed decisions, set clear goals, and take charge of your business’s direction.

By focusing on these five elements—excellence, self-investment, influence, client attraction strategy, and leadership mindset—you can significantly increase your chances of building a thriving six-figure coaching business.

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here 

Filed Under: Blog Tagged With: Attract Clients, Business growth, business strategy, businesscoachforcoaches, businesswomen, coaches, Confidence, Entrepreneurs, investinyourself, leadership

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