Are you tired of spending hours creating your content but STILL not seeing the response you hope for?
You understand the value of consistently sharing content as part of your marketing strategy.
And yet, you can’t seem to get your content to lead to clients.
If your content struggles to engage people and convert followers into clients, it usually comes down to some costly mistakes that most coaches don’t know about.
There are a lot of people out there who desperately need your expertise, but they don’t understand the value of what you provide.
It’s not ‘cause you’re not awesome, it’s because your content isn’t grabbing and keeping their attention.
If you want to attract new clients fast, learning how to create compelling content is a priority.
Find out about the 3 biggest mistakes most coaches make with their content, and how you can avoid them.
Watch the video here…
Here are the 3 mistakes that could be preventing you from getting clients with your content:
1. Not sharing strategic client-getting content
Your content won’t sign clients consistently if you haven’t got an intentional plan about where each piece of content fits in your over-arching content strategy.
A lot of posts on social media, emails, or blog posts, exist as a disconnected parts rather than active components of a client-attraction funnel.
This means there’s no incentive for the audience to do anything after they’ve consumed your content.
An effective content strategy leads your audience on a journey from one step (like a social media post) to the next (e.g. providing their email address).
2. Not sharing brain-based content
Brain-based content is based on how the human brain processes information.
There are three different parts of the brain that I recommend you factor in when you’re creating content.
The first part is the hindbrain. We use this part of our brain when we first come across information. We make decisions at a subconscious level very quickly.
Content needs to be simple and clear, so there’s absolutely no doubt in that person’s mind that this is going to be a good use of their time to consume it.
The second part is the midbrain. It’s what’s known as the realm of the imagination.
This is where we need to talk to the heart-centred vision of the person. We need to talk to their emotions, not just appeal to them logically.
The third part of the brain we need to speak to with our content is the prefrontal cortex, which is the home of reasoning and logic.
This is the realm of building trust with our audience.
This is where we back up what we’re saying with evidence – great content and demonstration that you know what you’re talking about.
3. Not sharing content that inspires people to take action
I call the ability to effectively get people to take action elegant influence.
It’s about influencing your audience to take action at the end of your content and inspiring positive change for yourself and others.
Influence is NOT manipulation. It’s not about trying to convince people to do things they don’t want to do. It’s not about pushing your opinions on others.
Becoming more influential means that more people are compelled to take positive action and create positive change.
When you know how to create compelling content that people want to consume, your marketing becomes easier, and more enjoyable and effective, and you show up with more confidence.
You attract more of the right people into your business that you can help.
And ultimately, you impact more lives!
P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:
1. Work with me to get more clients
If you’d like to work directly with me to get more clients… just send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.
2. Join our community and connect with like-minded Female Coaches & Experts
It’s our Facebook community where ambitious female entrepreneurs learn how to increase their income, influence, and impact.
3. Grab a FREE copy of my ‘Client Attraction Checklist’
This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.