Kat Millar

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I never felt smart enough

17 years ago, I worked in NZ at an insurance company.

While I was grateful to have a job in the city, with nice people in an office that overlooked the water…

…inside I felt lost and unfulfilled.

I didn’t enjoy my job, and my life felt meaningless and boring.

I struggled to stay awake most days and had the Sunday night blues… every. single. week.

My joy was found by drinking with my mates. Fun, but not exactly building my future.

 

I wanted to change jobs, but I didn’t know what else to do.

I had no qualifications or certifications and barely any skills.

Deep down I knew I wanted my run my own business.

But I didn’t feel knowledgeable or smart enough.

I was so fearful to step into the unknown.

I hadn’t been to Uni… I hadn’t even finished school. And I had no money.

When I thought about my dream, my underlying thought was always “Who am I to do that?”

But I was determined to pursue more meaningful work.

So despite the fear, anxiety, and insecurity, I made a decision to learn everything I needed to learn.

I took the leap and started my entrepreneurial journey.

I enrolled in course after course…

…attended countless seminars and workshops (making notes like crazy)

…sat up until late, night after night, learning and applying the skills.

I invested thousands of dollars into education, read and listened to hundreds of books, constantly created content and kept showing up.

Fast-forward to now, and I barely recognise the young woman who worked at that insurance company.

Since then I have…

  • worked in 3 different countries
  • run over 100 workshops
  • coached 4,000+ people
  • personally earned over $1 million in sales
  • created dozens of programs, meetups, and webinars
  • and have clients all over the world

I’m a full-time Coach, Consultant and Speaker with a thriving business, where I get to travel when I want, wake up when I want, and help people do what they love for a living.

 

 

I used to read stories like these and never thought it could happen to me.

But it did. And it can happen to you too.

I’m here to show people how they can also live their life on their own terms and have a profitable business…

…even if they didn’t go to university or grow up in a wealthy family.

I love helping people make their own income by helping more people, doing what they love and sharing their gifts with the world.

Most of all, I get the deepest joy when I see people stop feeling unworthy and start experiencing deep fulfillment by doing what matters to them.

Are you stuck not knowing exactly what actions to take next?

Do you recognise that limiting thoughts, beliefs or procrastination is holding you back?

Would you like to create a profitable business, doing what you love?

It’s possible for you.

If you want clarity, guidance, and direction for your next steps, jump on a free* 30-minute call with me and get moving again.

Go here to book your time

Life is meant to be fulfilling and that comes by taking action towards your dreams.

I can’t wait to chat!

Kat

* For first-time sessions only

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5 Essential Elements of a 2020 Success Plan

How has the start of a new year, a new decade been for you?

I have a massive sense of excitement and energy and expectations coming into this new decade!

No doubt you are seeing all sorts of articles on goal setting and new year’s resolutions at this time of year.

According to research from the University of Scranton, a staggering 92% of people who set New Years resolutions never actually achieve them.

Over the years, I’ve discovered why I personally didn’t always achieve goals I set.

I looked at research, science and studied successful people and started applying what they did to ensure they followed through on their goals.

In this video and article, I share five essential elements of a success plan you can use to achieve your goals in 2020.

They can help you choose the right goals and follow through to the end and achieve them.

Here are the 5 elements:

1. A Why-based Vision

The first thing you need for your success plan is a why-based vision. What’s the vision that you hold yourself in your mission? I recommend your vision has a few elements.

The first one is the identity of the person that you want to become. A lot of people set goals about what they want to have and what they want to do. 

But if you want to do and have the things you want, you first need to be the person that does and has those things.

Instead of starting with what you want to have and the things you want to do, think about the person that you want to become.

What type of characteristics do you want to have? Who do you want to be known as in 2020? That’s the “Why Based Vision” I recommended you grab a piece of paper, title your three columns Be, Do and Have, and brain dump. 

I’ve been doing this task with my clients this week and there were some truly inspirational things they wanted to be- Thought leaders, authority figures, experts, courageous, trustworthy, brave, masterful at marketing, coaching, or presenting.

So ask yourself, what type of person do you want to be and build this vision of your self-image. Not just the material things you want but the vision about who you want to be and what type of person you need to be to create that vision.

Most importantly ask yourself why…. Why do you want this? Why do you want to be successful? Why is it important to you?

Think about the words that you want to resonate with 2020. What’s your intention for 2020? What would you want want to declare and put there as your words for 2020?

Last year my three words were discipline, fun, and courage and I look back at the last year and I was all those things.  I was disciplined, I did have fun and I was courageous. 

Set your intentions and build those goals from your why based vision from your identity of who want to be and the words that you want to put over the year and visualise it.

I’ve been working on my vision board with a couple of friends and I’m still building it out, but I have five words for 2020 that I want to focus on. Don’t just write down your goals and put in your draw or in a spreadsheet and forget about it.

Start with that vision of who you want to be and what you want, and then start building the plan based on that.

2. An Up-levelling Mastermind

This is one of my favourite things to have and this an up-levelling mastermind. The purpose of a mastermind is a small focus group that is designed so that everyone up levels, everyone grows, everyone goes into the best version of themselves.

Everyone knows what each person’s vision is and the goals they have. I was working with one of my masterminds today on setting our intentions. We started creating a manifesto for the group, we looked at things that we want to do together as a group. 

We discussed what each of our strengths and weaknesses is so that we could collaborate and bring the best out of each other. We then had one person in the hot seat getting coached by three other people, and each person was given suggestions and advice.  

When you spend time with people who are going places that are reaching for the heights that that’s going to rub off on you. Look at your surrounding influences, are they high achievers? Do they want to push themselves and hold you to a higher standard? 

Do they consistently meet you, not just random meetups but are they committed to showing up, being reliable and want to help and support each other because have a supportive group is such a game-changer. 

3. A Focused Game Plan

The third element to a successful plan for 2020 is having a focused game plan.

It’s just like in sports. The players know what they plan, they’re clear on it and they need to execute it. There are five things I recommend in your game plan.

I recommend you start with your annual priorities. Brain dump the priorities that you want to do for the year. It could be networking, presenting, workshops or skills like copywriting or sales that you need to build as a business owner.

Maybe you have goals for the year that you want your business to accomplish. Break it down into actual numbers, for example, I said I wanted to do 50 articles in 2019 and I chipped away at that goal and ended up doing 53 articles last year.

Every week I showed up because I wanted to give original valuable content that could really help people. It was amazing to have one strategy in place and committing to that goal with an actual number in place.

Your game plan could be that you want to write 50 blog posts, or you want to launch five new freebies. Break it down into actionable steps and create quarterly goals for each step.

For quarter one, what do you need to achieve by the end of February? It could be a webinar or a workshop, or launching a funnel, that’s your one big bold move for the quarter. Once you’ve got that as your goal, then you go into bite-sized goals.

Under that one big bold move. Let’s say it’s a webinar, you might say, I want to enrol 100 people to the webinar, knowing that maybe 50 will turn up, out of those 50 people, 10 people take me up on my offer for a discovery session and I close five of them. 

Set clear number goals, those are your outcome goals. But then you need to set actual tasks. So under the webinar, you have all the different action steps you need to take in order to run a webinar. 

There is so much to it. But once you’ve done it, it’s an incredible asset. But what a lot of people do is they put a project on their to-do list, and it mixes up with their habits and skills and the action gets confusing and overwhelming, causing your brain to say no, this is too hard.  

Make sure that you separate your habits, your skills and your projects. Make sure on your action list, you take one step at a time. That’s your game plan- your priorities, goals, quarterly goals, and your one big bold move for the quarter. 

Under that, you’re going to have goals, and your bite-sized action steps so that each week you know exactly what you need to do to get your result.

4. A Strong NO Commitment

A strong NO commitment is something you’re going to say no to.

I’ve realised that this year, that if I just keep piling things up on top of my existing schedule, goals and to-do lists, I’m going to get massively overwhelmed. 

I realised that I need to decide what I’m going to say no to and it was a massive relief when I decided what I was going to say no to. I can actually achieve the goals that I have because I’m clearing things out of my schedule instead of pouring and piling things on, and creating white space for myself.

I was reading back diary entries from 2016 and writing that I needed more space, I need to create more margins. That was my goal for 2016. That was four years ago and I’m still saying the same thing!

This year, I’ve decided what to say NO to and I’m going to choose a new NO every month.

In order for you to have a successful life and achieve your goals, you’re going to have to clear stuff out of your life. It could be a relationship or friendships, it could be things that you’re wasting time on.

I was coaching one of my clients last night, and he was telling me, I don’t have time to study. I don’t know how to put it in without sacrificing my lifestyle.  I asked him to open up his phone let’s have a look at your screen time. It turns out that his screen time was five and a half hours average per day. 

We worked out that over seven days he was spending 35 hours on his phone. This is nothing to be ashamed of. It’s what most people do – hours and hours on the phone. 

Can you imagine just one decision, a strong no commitment to eliminate your time online? For me, I said no Netflix in January, and no social media before 12pm and now I have all this space and energy that has opened up. 

It’s incredible. I’ve been writing my goals and reading more books. I never thought that I could commit to something like that. But in order to get your goals, you’ve got to say no to things.

So what would you like to have as a strong no commitment? 

5. A Monthly Habit Focus

And then number five is to have a monthly habit focus. Focus on one habit for a month. If you nail one habit, every month, by the end of 2020, you’ve got 12 brand new successful habits.

Remember, it takes time to build a habit. Some people say 21 days, 30 days, some say 60.

It really depends on you and it depends on the goal. Personally I like 30 days. I like using a month because it’s just a pure focus month on one goal.

Last year I had this app called streaks where you can add your goals. Last year, I had 12 habits I was trying to do; Daily meditation, daily journaling, daily exercise etc. and I did it for the first quarter and it was going really well, by quarter two I started dropping off and by quarter three  I hadn’t even looked at the app.

Now what I’ve done is I’ve got two things on there, but my focus is daily journaling for the month of January. I know that if I write every single day it brings you back into mindfulness. It’s like that one Domino that knocks over the other dominoes in the chain. 

If I can daily journal, it helps me stay present focused on my goals. It helps me brain dump, it’s like a cleanse at the end of each night. It helps me plan and do planning in my journaling. I write out my visualization and I write my goals. It’s just one habit that covers so many for me. 

Charles Duhigg, in his book ‘The Power of Habits’, talks about one keystone habit that if you get that one thing, it’s going to affect every other area of your life.

It might be every morning going for a walk, and that one walk is going to set you up for success because of that one habit.

Set one habit that knocks down all the rest of them like a domino chain.

To recap, here are the five essential elements of a 2020 success plan…

1. Have a why-based vision, keep it in your face, and make sure that you include your identity, your words for the year, your intention for the year, and exactly who you want to be. 

2. Have an up-levelling mastermind. A mastermind where you meet regularly in person with these people. These people are all about growth, up-levelling, supporting each other, holding each other to account and holding you to a high standard.

3. Have a focused game plan. in the game plan have your priorities, your goals, quarterly goals, bite-size goals, action steps. 

4. Have a strong no commitment. What are you going to say no to in 2020 to allow all this space to the things that are most important and meaningful for you? 

5. Have a monthly habit focus.

Draw a line in the sand for 2020, make it a priority to leave it all behind in 2019 and know that you can achieve anything that you set your mind to. 

Put the action steps in place and check it off as you go. It’s not just about dreaming, it’s about having your head in the clouds but your feet on the ground.

P.S Want to know how to attract and sign up more clients in 2020? 

My next full-day client attraction workshop is happening on Saturday, 1st February 2020.

 

? In This One Powerful Day You Will Learn:

? The BEST methods to connect instantly with your audience and INFLUENCE them to your ideas

? How to become a master influencer and build authentic trust and a powerful connection with your ideal clients

? How to use neuro-marketing to influence the SUBCONSCIOUS mind in your written and spoken content

? The MOST effective way to design your marketing plan so that you nail your message, and attract the right clients

? The BIGGEST mistakes Coaches make in their marketing and how to avoid them

? A proven, effective marketing plan that you can tailor to your business

If you want to grow a profitable coaching business, this workshop is a must.

2020 is the year to finally let go of what’s holding you back and create the life you dream of!

➡ Full Details Here 

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5 Powerful Questions to Help You Plan a Successful Year

What do you love about a new, fresh year?

I love that a new year is such a great opportunity to step back and reflect on your life.

It’s a good reason to assess what’s working, and what’s not.

I’ve been doing lots of meditating on the coming year and spending time talking with friends about our vision and goals and planning for 2020.

What has been brewing for you? What does a successful year look like to you?

Even though nothing changes just because the calendar changes…

…the energy surrounding a new year is a reminder that we always have the choice to do things differently, to grow and evolve.

Here are five powerful questions to help you plan a successful year:

1. Who do I want to spend more time with?

I think one of the most important things to think about when you’re planning your year, is “who do I want to spend more time with?”.

Studies have shown that if we look at the five closest people to us, we have an average of their bank account, their mindset around health, wealth, career progression, business and entrepreneurship and life in general.

Look at the people you’re spending time with because that is your future.

There’s a great quote and I don’t know who says it, but it’s “Show me your friends and I’ll show you your future.”

Who you spend time with is so important. If you spend time with people that are at the same level and aren’t growing and investing in themselves and aren’t progressing, then more than likely, you’re going to stay at that level as well.

But if you think of the five people that you spend the most time with, if they are always investing in themselves, going to different courses, upgrading their knowledge, upgrading their skills, it’s going to inspire you to want to up-level too.

Do you have people in your life that are holding you to the highest standard that you can achieve?

If you think about your potential, I truly believe that you will not reach it without the right people around you.

There is so much research that proves this. If there are people around you that are depressed, you’re way more likely to get depressed. If there are people around you that are always just watching the news and have a whole lot of fear about the world, then you will inevitably start taking on their fears.

I like to plan who I spend time with very intentionally; I have a list of the people that I want to spend more time with, and I work out how to spend more time with them. Proximity equals power.

How can you spend more time with those people who are above your level and going where you want to go?

The fastest way to fast-track your success is to model other successful people and spend time with people going where you want to go.

2. What do I want to start doing?

What do I want to start doing or doing more of? If you have a look at your life, there are probably some things that you want to start.

Maybe you want to start doing Facebook Live videos, webinars, running a meetup group, coaching clients….

…or maybe you want to start a new hobby, maybe you want to take up cooking or go to a public speaking course like Toastmasters, or maybe you want to start being more punctual, like organising your time management better.

What do you want to start doing or doing more of? Maybe it’s a new hobby, maybe you need something completely new, like to go to a new country or a new city.

Maybe you need to do something MORE.

You might want to spend more time going to networking events, business courses, investing in Facebook ads.

What do you need to start doing or doing more of to be successful?

3. What do I want to stop doing?

What do you want to stop doing? For some of us, it’s bad habits, I’ve got the bad habit of searching my social media too much, and I want to create more than I consume. So that’s something I want to do less of.

Maybe you want to stop over-eating, or over-drinking, or watching too much Netflix.

Maybe you are sick of procrastinating, pretending, or spending too much on things you don’t need.

Or using certain words (like “I’ll try” or “I can’t afford it”), being late, or driving too fast.

It could be small things like leaving your clothes on the floor after a shower. Leaving the dishes until the next day.

What are those bad habits that you really want to put a line in the sand and say “It’s a new decade – I want to stop doing that” or “I want to reduce that dramatically?”

4. What do I want to invest in?

What do you want to invest in? It could time, energy, resources or money.

I highly recommend that you do a year-end review. Look at the highlights and celebrate your great decisions,  achievements, and highlights – even if they’re small.

Look at what you invested in and the results of that and decide what you want to invest in next year.

I write on my blog every year a review. I write what I invested my time in and what I did business-wise, my achievements and I recap my year.

I go through my phone and I search through and I write a list of the major things I’ve done. For example, this year, I achieved my goal of writing 50 blog posts. I thought that I was going to be writing heaps of blog posts on New Year’s Eve, but I’ve done my 50, that was the goal.

When you list all your achievements, you can see all the things that you’ve done and all the things that you’ve achieved and really stop and celebrate them.

You then ask yourself what did I miss? And what do I want to invest in next year? What did I make waste time on this year?

Celebrate what you have done, but also look at what you haven’t invested enough time, energy and money into. Whether that’s people, programs, a support team, or a holiday, what do you really want to invest in?

5. What do I want to create?

What do you want to create and achieve in 2020?

I really love performance goals. I also call these ‘output commitments’. I learned this as a personal trainer. Instead of someone setting a weight goal of say 10kg, instead set a performance goal of four workouts a week, 60 sets of weights in a week and burn X number of calories and a 15km run.

Those are performance goals, you tick them off, you can feel that dopamine hit because it sets up a feedback loop of a reward system. It feels good to set smaller goals rather than I did all this stuff, but I still didn’t lose weight.

Or maybe you said I want to get five clients in the next month and you haven’t because it’s involving an external force that you can’t control. You can only control what you do, not what others do. Maybe you didn’t meet the right clients yet.

But when you set performance goals, you can say, I want to make 50 sales calls per month, or I want to make 10 sales calls a week.

Or I want to run 10 workshops, or 5 webinars. Or do 50 Facebook live videos or podcast episodes.

Those are performance goals that you can track and measure and feel good about because one of the keys to happiness and fulfillment is progress.

Tony Robbins has researched this a lot. Happiness is not just having a great life where you just sit around, eat, drink, and be merry, (which we are going to be doing over this season, no doubt!), but it’s progress.

That’s why I think it’s important to celebrate what you’ve done to and to make plans for what you want to improve next year.

Decide what achievements would make you feel really fulfilled and happy.

So to recap, the five powerful questions to help you plan a successful year are:

  1. Who do I want to spend more time with?
  2. What do I want to start doing or stop doing?
  3. What do I want to do more of and less of?
  4. What do I want to invest in?
  5. What do I want to do or create or achieve in the coming year?

I really look forward to continuing to help and offer more tips and tools for you as we go into 2020.

Want to know how to attract and sign up more clients in 2020? 

My next 1-day client attraction workshop is happening on Saturday, 1st February 2020.

 

? In This One Powerful Day You Will Learn:

? The BEST methods to connect instantly with your audience and INFLUENCE them to your ideas

? How to become a master influencer and build authentic trust and a powerful connection with your ideal clients

? How to use neuro-marketing to influence the SUBCONSCIOUS mind in your written and spoken content

? The MOST effective way to design your marketing plan so that you nail your message, and attract the right clients

? The BIGGEST mistakes Coaches make in their marketing and how to avoid them

? A proven, effective marketing plan that you can tailor to your business

If you want to grow a profitable coaching business, this workshop is a must.

2020 is the year to finally let go of what’s holding you back and create the life you dream of!

➡ Full Details Here 

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3 Key Skills You Need To Grow a Profitable Coaching Business

Do you have the skills to grow a profitable coaching business? Having the right skills is the key to making a profit.

Do you want to be able to make a bigger difference in the world, if you want to attract more money, more income and make a bigger impact? Because that’s what building a great coaching business is all about.

It’s having a profitable business so that you’re not in a job that you don’t love. if you can build a profitable coaching business, in the sphere of your brilliance, in the sphere of your genius zone then you can make a six-figure income doing what you love.

A lot of people say to me things like; “There are so many coaches these days now Kat… how am I going to stand out? how am I actually going to get clients when they so many coaches?”

I say the same thing to them- “I truly believe there’s not going to be enough coaches for the number of problems in the world.”

Take a look at the statistics, it’s all there in black and white. Anxiety on the rise, depression on the rise, suicide, financial issues, divorce, all the stresses that come from the changing economy and technology.

People have a lot of fear, and a lot of issues to overcome. People have limiting beliefs, worries and negative emotions coming up. People need help. Every single one of us has problems, that is just the reality of the human experience.

If you stick in your area of genius, and if you learn the skills that you need to grow a coaching business and separate yourself from your competition, you won’t have competition.

People on mission have no competition.

There are a lot of skills that people need in business: setting up social media pages, getting a CRM, outsourcing your team, getting a virtual assistant, setting up your landing pages, your funnels, your website, everything that’s needed in business all requires different skills.

But there are three core skills that I believe can help Coaches specifically who want to attract more clients.

1. Communicate Your Value Online

The first skill if you want to grow a coaching business, is to be able to communicate your value online. This is a skill that needs a lot of practice, a lot of work to master and it takes time.

But being able to communicate your value online is one of the best skills that you can have when it comes to marketing your business online.

Your ability to market well is going to future-proof your income.

Here are three different things that you can do to improve your ability to communicate your value online.

The first thing I recommend is that you put time into upskilling your ability to automate your processes and systems. When you automate your systems and you have clear processes and a clear way of doing things that are repeatable, it helps you avoid having this clunky, manual old-school business.

I remember back in the day when I first became a personal trainer in 2003. I didn’t have a website and Facebook was still in its early stages.

I had to go out there and talk to people, which was great because it really helped me learn how to attract clients and get good at communication and really listening to people and understand their needs, their wants, their desires, their fears.

That ability to go out there and talk to people is incredibly powerful. That really set me up. But when the online world started to explode, I realised I was running a really old-school kind of business and I needed to learn these new automation skills.

For years, I used to book people in through sending text messages and we’d go back and forth and that would take time. I would spend time creating brochures, I would go down to my local warehouse stationery – the equivalent of office works in Australia and I would print out brochures and I would hand them out at the gym and all these other old school methods.

I didn’t understand the power of creating things like an online calendar link. Now when people book in with me, there’s none of that back and forth. They just click on a link; they book a time that suits them. I get an email, it goes straight into my calendar on my phone, and I just turn up to the appointment.

They automatically download a questionnaire all of which is automated. When people come to my website, they can download a freebie, they can go into my email system, I’m not running around because everything is streamlined.

Automating your business is one skill that I recommend that you really invest time, money and energy learning.

The next skill is the ability to attract attention online. It’s the ability to speak directly to your ideal client and speak to their dreams, their desires, their fears, and their frustrations.

That is what attracts attention. People do all sorts of crazy things online these days to try and attract attention. You don’t need to do crazy things. You need to show up, be real, be genuine, and solve people’s problems and actually help them and show them how much you can help them by actually helping them.

What a concept! I call it R.I.A- Results In Advance. If you give them a result in advance, they’re going to attribute that success to you and they’re going to want more.

Instead of just teasing them with a few little secrets, but don’t actually tell them how – show up and give great stuff for free. Don’t just hold it back for your paid stuff.

How are people going to know if you save all of your good stuff for your paid programs? Attract attention by consistently showing up with valuable content speaking directly to your ideal client’s main problems, not just vague, fluffy stuff.

I see all sorts of vague, generalized rehashed, repurposed content out there. That’s what everyone is doing and saying. Be creative, spend time on your own so you can really have those creative downloads and uploads about stuff that’s really helpful and unique.

The only way to be unique is to be yourself. That is the only way. So yes, model off other people, stand on the shoulders of giants. It’s essential but remember, the only way that you’re going to attract attention is by being fully unique and being yourself.

The next one is to clearly communicate your personal brand; your personal brand is important! because people attribute it to you.

I heard Richard Branson speak recently. When he was asked by the interviewer, Lisa, how to stand out in the marketplace. He talked so much about branding and how virgin created such a culture of fun, of partying, of being different, being unique, of pushing the boundaries, that is the personal brand that he created and the company culture of Virgin.

What is your brand? If you were to describe your brand with three adjectives what would they be?

For some of you, it might be you want to be quirky, you might want to be very reserved, you might want to be thought-provoking, or, you might want to push the boundaries a little bit.

What’s your personal style? Maybe you want to come across as exuberant or you might want to come across really professionally polished.

Have a think about the three adjectives to describe your brand and think about how you can really infuse your message in the marketplace with your personal brand. Whether that is fun and playful, or you use emojis, or you use certain brand colours to reflect that.

Always talk about your vision, your mission, your culture, always be communicating that online in the marketplace. That’s skill number one is to communicate your value online. That’s a skill you need to have to attract coaching clients because obviously, people are searching for you online.

People are looking at your Facebook business page, they’re googling you, they’re looking at your website, they’re looking at the way you communicate to get a feel for you. And remember, you’ve got to speak directly to your ideal client, because they’re trying to find you.

If you’re trying to be everything to everyone, you will not be able to find your ideal client, your ideal client won’t be able to find you, because you’re not speaking their language.

2. Community Your Value One to One

How good are you at communicating your value in a one on one conversation?

There are some really important skills that we need to make offers one on one to people and have them saying yes. If you don’t have the ability to sell your product or service, then you’re not going to have any clients.

I think people forget that having clients only comes on the other side of a sales conversation. They say to me things like – “I’m no good at sales, I don’t like sales, I don’t want to be pushy, I don’t want to sell, I just want people to buy my stuff “

They’re not going to buy your stuff unless you have an ability to sell well, to sell elegantly and, and in a way that doesn’t feel pushy or in a way that feels enjoyable for both of you.

It’s a really delightful conversation. it’s enjoyable because you’re really trying to see if you’re a match, you’re not trying to push, you’re not trying to convince them or change their mind.

I love the subject of influence, but I’m never trying to change someone’s mind. I’m trying to find out if we’re a match, and I’m trying to influence any limiting beliefs that they have that’s going to stop them from taking action towards improving their life. That is it.

If I’m trying to twist their arm or use this tricky tactic in my sales conversation, that’s not going to work out. They’re probably not the right person, so I’m going to get frustrated, they’re not going to enjoy the experience. That’s not a good day for anyone.

But if you have the ability to help someone feel really safe and comfortable through your language, through what you say, the words that come out of your mouth through your tonality, and for your body language, then people will put their guard down and you’ll actually get to the truth because sales conversations need to get to the truth.

They need to feel really comfortable and safe with you and trust you to be able to open up and actually tell you the real reason because a lot of people will tell you a false reason. For example, “I need to check with my partner, I need to think about it I need to check my bank account.”

Those aren’t the real reason. If you have an ability to build a deep connection with someone, for them to really be able to open up with you, you can just have a really great honest conversation.

That is a skill we don’t come out of the womb knowing how to do that. That takes a lot of practice, which means you have to have a lot of one on one conversations with the view to make them an offer.

Whether that’s a paid off or whether it’s something for free, the better you get at one on one conversation, the better the offer.

How often are you getting on one on one conversations on the phone? or are you on a zoom call or in-person with the view to actually help them and offer them something? That is a really important skill to develop.

Don’t be afraid of unsubscribes I love unsubscribes. Unsubscribes means that I don’t have to pay as much on my CRM.  It means that you’re getting a really concentrated list.

I would rather have 1000 people who really want to hear from me, than 50,000 people that barely open my emails and don’t want to hear from me.

It’s better to have people that actually really do connect with you and like you and trust you. unsubscribes are great, it just means that you’re getting closer and closer to your select group of people.

Remember to have a successful coaching business, you don’t need thousands of people. You’ve only got so much time and if you’re going to do one on one coaching you might only need 20 people. You’ve got to be really selective with those people and not just take on anyone.

I’m very selective with who I work with one on one because it’s your time and it’s your energy, and your time is your most precious asset. You don’t want to give that away for just anyone.

How good are you at those skills when you’re talking to someone one on one?

You might want to rate yourself on a scale of one to 10.

  • How good are you at getting someone to agree with you?
  • How good are you at getting someone to feel relaxed and safe with you?
  • How good are you at getting someone to find a common interest and to laugh and smile with you genuinely?

Be honest with yourself and give yourself a real rating.

The ability to ask powerful questions is a skill that we all need to have in communication in general to build great relationships, whether that’s in our personal life or professional life, you’ll know this if people regularly say to you “that’s a great question.”

Your ability to draw information out of people and see if they’re enjoying the conversation can really help you adapt and respond to make sure they look like they’re really enjoying the conversation.

Your ability to help them imagine the future with you, and without you. That is one of the best sales skills you’ll ever develop your ability to help them imagine what is possible, what their life is like, in one year, three years, five years, with you coaching them after they’ve done your program. And without.

If nothing changes, what would their life be like in 12 months’ time, 5 years’ time and in 10 years’ time? Professionals ask these questions, amateurs skip over them because they feel maybe it’s a bit awkward and yes, they can be a little bit awkward to ask at first. But if you’re willing to do the hard things, that’s how you separate yourself from your competitors.

The next skill is the ability to overcome people’s limiting beliefs. I’m not talking about genuine things that people have, I’m talking about if they have limiting beliefs that are holding them back from taking action to improve their life.

Your ability to be able to keep talking to them, and not just go okay, no worries, have a think about it and just exit the conversation, and be brave enough to say is that the real reason to me?

How is that affecting you and how would that cost you if you hold on to that belief? Is this normally what happens when you’re about to make a significant buying decision, and just really be real about it.

I recently was selling to a lady a $23,000 package, and she said, I’m just freaking out right now. I’ve invested so much money and I just don’t have the money.

And I just listened, and I barely said a word. I just noted and just let her feel good. I didn’t rush it. When you’re making a significant buying decision, remember that person is in turmoil on the inside, they’re battling.

They’ve got this pre-programmed to hold on to their money and this fear of change happening. Don’t rush them, take the time with them. If you need to have another conversation with them, have another conversation, especially if the stakes are higher.

If you’re offering a premium product, don’t be afraid to book another half an hour session with them, help them unpack it, help them come to the best decision, even if it’s not to buy your offer.

Help them to at least solve their problem in some way, recommend something else if you feel you’re not a match for them. Don’t just go no worries and exit because you’ve got that fear of rejection.

An important skill in sales is your ability to be brave enough. To ask for the sale. A lot of people have lots of conversations, but they don’t close, they don’t finish. So, practice in the mirror 100 times- how would you like to pay for that? would you like to pay upfront or a payment plan?

How would you like to sort that out? How would you like to move forward?  Would you like to get that set up on direct debit? Or would you like to go on my saver plan? Practice all those combinations of asking for the sale.

Don’t be afraid because if you can’t get money into your bank account from your clients, you will be stuck in a job you don’t love for the rest of your life, and if you want to be a coach, you have to be good at sales.

3. Communicate Your Value in a Room

Number three is your ability to communicate your value in a room. Communicate your value to a group of people. This is the game-changer for most coaches.

If you’re a coach you want the doors to your coaching business to fly open, you want people paying you what you’re worth. So, get on a platform. I don’t know why more people don’t do it.

Well, I do know, because they’ve got fear, fear of rejection, fear of not belonging, fear what if people don’t come, fear of not knowing how to fill their rooms and fear of stage fright. They’re all valid fears.

I realised when I was sitting in a convention in the UK at the time, and I was watching this guy on stage and he was wearing a beautiful suit. He started talking about the one to one model versus the one too many.

I had been a personal trainer for eight years at the time, and I just did not want to overcome my fear of getting out behind my safe, comfortable one to one model, and stand up in front of a group.

But I realised at that moment, I am not going to have the impact that I want in the world. I am not going to achieve my goal of reaching a lot of people and making a huge difference in the world If I don’t overcome this fear of public speaking.

I decided on that day that I’m going to learn how to speak. I’m going to learn how to stand in front of a group. I’m going to learn how to craft my message, tell stories and make an offer from the stage. I used to think that I would just get someone else to do my selling for me.

If you want to really grow your coaching business, presenting is your golden ticket. It’s the way that I get almost all of my client clients, I get about 95% of my clients through events.

There are a few skills that sit under presenting.

Number one is the ability to craft a message. To be able to really organize your knowledge into a system, into a process that’s very clear and step by step for people and shows them exactly how to get from where they are to where they want to be.

Organise that process, and the ability to tell stories, and to be able to tell stories that involve making decisions and taking action, and the ability to effectively plant seeds all throughout your talks.

Continue to water those seeds throughout your talk to help people overcome all the limiting beliefs that are stopping them from taking action.

You also need to develop stage skills. You can learn about body language, how to use gestures facial expressions, how to use the space, how to anchor a room, you can learn how to use a timeline in the room, how to use technology- PowerPoints, lights, microphone, all those presenting skills that sit under their ability to communicate your value in your ability to attract your avatar.

Your ideal client, your audience, and the ability to get them into the room is a key skill when it comes to growing your coaching business. Then there’s the ability to inspire them to take action.

You’re not just talking for talking sake, you’re not just giving them information and content, which is what a lot of people do. They just show up and throw up. They just put all their content out to people. And people go cool, thank you.

They then go home, and they’ve got a head full of information and not a lot has changed. We need to get good at the ability to inspire people to take action.

So never ever write a talk, never deliver a video, a webinar, a workshop, a two-hour meetup, anything without thinking that goal is for someone to take action. That is the goal of the talk and you need to decide your action before you build out your talk.

I built out a talk and deliver it at my gym. And I just shared content. But then I learned that the whole purpose of the talk is to get them to take action. The whole talk is thinking how can I get them to take that action at the end of the talk? That’s the key.

Everything that you do when you’re talking to a group, like right now on video, I’m talking to a group. My goal is for you to take action and not just listen to this and go, that’s interesting, that’s nice information. But you get a return on your investment of time by listening to this and watching this video.

When you’re working on the ability to get someone to take action, you’ve really got to understand influence.

How often are you reading books and listening to talks on influence because that is in my opinion, the number one skill that you need to attract clients as a Coach. Your ability to influence.

But it sits in these modules of communicating your value online, communicating your value one on one, and communicating your value in a room. So really, what it comes down to is marketing, sales and presenting those are the three key skills.

I recommend that you just forget everything else and you focus on those three skills. The umbrella over those three skills is influence.

Want to know how to attract and sign up more clients in 2020? 

My next 1-day client attraction workshop is happening on Saturday, 1st February 2020.

 

? In This One Powerful Day You Will Learn:

? The BEST methods to connect instantly with your audience and INFLUENCE them to your ideas

? How to become a master influencer and build authentic trust and a powerful connection with your ideal clients

? How to use neuro-marketing to influence the SUBCONSCIOUS mind in your written and spoken content

? The MOST effective way to design your marketing plan so that you nail your message, and attract the right clients

? The BIGGEST mistakes Coaches make in their marketing and how to avoid them

? A proven, effective marketing plan that you can tailor to your business

If you want to grow a profitable coaching business, this workshop is a must.

2020 is the year to finally let go of what’s holding you back and create the life you dream of!

➡ Full Details Here 

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3 Psychology Secrets of Highly Profitable Coaches


Do you want to grow a profitable Coaching business? Your psychology is key. 

The mindset is the one thing that can prevent you from taking action on all the tools. 

If we don’t have the right psychology going into our business, as coaches, we are going to sabotage where we’re going.

We’re going to self-sabotage, we’re going to reject and filter out opportunities.

We might not even see opportunities to help people, make money, find clients – if we don’t have the correct psychology in place.

There are three main problems that I see coaches come up against when it comes to building a profitable coaching business.

1. Trap of Comparison

The first thing that people struggle with when it comes to their mindset is the trap of comparison. Instead of going out there, and focusing on your vision and your mission, and staying in action, even if it’s imperfect action…

…we start looking left and right and end up getting caught in the scrolling and consuming, we can get stuck in the trap of comparison.

We can compare our beginning or our middle to someone’s end or someone who’s further ahead in the journey than us. 

We make excuses – thinking things like ‘It’s easy for them” or “they’ve been born into money” or “they’re naturally an extrovert”.

We can get stuck in blame and excuses and denial and all those things that are unhelpful because we’re comparing our journey to other people when actually, it doesn’t matter.

If you want to be a highly successful coach, you need to step up as a leader and leaders don’t look around and compare themselves to others. They are focused on their vision. 

If you’re a leader, you’re a big-picture thinker – you’re thinking about where you’re going, you’re not faffing about with all the details. And you’re certainly not spending the majority of your time consuming other people’s stuff and comparing yourself to others. 

2. The juggling trap

The second problem that I see coaches come up against when it comes to growing a profitable business is that they get stuck juggling too many things. They’re picking up dramas that aren’t theirs to carry, they get caught up in other people’s issues and problems. They’re trying to do too many things. 

I like to call them “building half-bridges.” When they start building a bridge here and it gets too hard, they’ll start building another bridge somewhere else.  For a lot of us, we’ve got lots of half-built bridges. 

You might have a half-finished course you haven’t finished or half-written book, or a half done marketing campaign. Whatever it is we’ve all got half-bridges. No one pays for half-bridges, people pay for a full bridge. 

Whatever you are doing right now, I want you to commit to one thing, finishing one thing and not getting stuck in the juggling trap where you’re doing too many things and you’re completely diluting it…

…because when you do too many things, you can’t do them all well. You can only do them all a little bit. You’ve diluted your energy and time instead of focusing on one thing and see it through to completion. 

If you’re not following through, you find yourself procrastinating and saying I just need motivation, or I’ll wait until next year, it’s because you haven’t set your focus on a target, on a clear vision, on your mission.

If you’ve got that, you will show up. You will do whatever it takes to get there because your mission is bigger than you. It’s serving other people instead of what you want for yourself. 

3. Fear of Rejection

The third problem I see people come up against when it comes to growing a profitable coaching business is a fear of rejection. 

They have a fear of selling to people, a fear of putting themselves out there authentically on social media, of creating a website, or going to networking events, or running a workshop or doing a webinar – all these things are lead generation strategies and we need to pick the right lead generation strategy and go for it. 

You’ve got to get super clear on your ideal client. That’s something that a lot of people avoid. But that’s actually part of being bold and brave, and taking that action towards the thing that you want. 

Business is all about facing rejection. You have to hear no – over and over again and the psychology of successful coaches is that they’re willing to be rejected and not take it personally. 

So now I’ll get into the three psychology secrets of highly profitable coaches.

Profitable Coaches approach business differently to unsuccessful coaches…

There are a lot of people wanting to be Coaches who want to do it for personal reasons. They go out basically telling everyone that they’re a Coach, but they haven’t actually got their own coach, and they aren’t working on themselves.

They aren’t working on their psychology and they are, going to crumble if they don’t work on themselves and really take the time to build their inner strength and learn the skills that they’re missing. 

Coaching is one skill, but coaching is one part of a coaching business. If you only know how to coach, but you’re not studying business, it’s going to fail.

A lot of coaches focus on improving the tools, getting better at coaching, doing another certification, getting caught up thinking I need to do more, I need to learn more, I need to learn more about coaching when actually you need to learn more of business in most cases. 

There are exceptions, but for most coaches that I see that are really good at coaching, really good at their modalities.

But they’re not so good at marketing themselves, as being confident in presenting themselves as being confident when they walk into a networking event, confident in their communication in their presence on social media.

They tend to hide behind very safe, comfortable blog posts, but not actually moving the needle forward in their business by doing the things that are hard or are avoiding because they don’t want to get rejected. 

They want to avoid the things that are actually going to make them money. For me, the thing that I was avoiding was sales. I just didn’t want to improve sales, I didn’t want to think about sales, I didn’t want to think of myself as a salesperson.

I went to a course where this guy was speaking on sales. And he said “Sales is a skill that you don’t want to learn, but you have to learn if you want to stay in business”.

It really stayed with me and I’ve found it to be so true. There’s no way that you can have the financial freedom that you want and be that entrepreneur that you want, unless you embrace it because on the other side of the sale is your freedom.

If you don’t want to go back to a job, then you have to get better at sales because that’s the thing that gets you over the line and gets you money in the bank. Otherwise, you just have a hobby.

So here are three psychology secrets of highly profitable coaches:

1. Face what you’ve been avoiding

The first psychology secret is all about what are you avoiding. Successful profitable coaches do things that other people avoid. 

There are some things that you’ve potentially been avoiding and you’ve been getting caught up in j multitasking and building half-bridges because you don’t want to face it.

For some of my clients, it is willing to go to networking events, and talk to people and find out what their problems are and actually show up and serve and give. They think they’ve got to go out there and promote themselves, you don’t. 

If you help enough people get what they want, then you will get what you want. It’s the famous Zig Ziglar Quote-  “If you want to be successful, help as many people as you can be successful and you will be successful.”

Successful coaches and profitable coaches, they get this. They show up, they serve, they be of service and to give value to people to find out what their needs are, and what their problems are.  They don’t show up to hand out heaps of business cards. They do the thing they’ve been avoiding. 

For me, it was presenting. I avoided it. I got stuck in the one-to-one model for way too long because I was scared of public speaking. I was doing one to one for about eight years before I realized I need to actually employ the one-to-many model. 

I was scared of it. I didn’t want to be in front of groups of people. It just freaked me out. I didn’t like the attention. I didn’t want people to think that I wanted attention, I just wanted to deflect, and that actually really cost me in business.

I realized as I was sitting in a convention, I was watching the speaker and he was talking about how the one to one model is very slow. You can only serve and help a certain amount of people in your life if you stay one-on-one because it’s you and one other person.

Whereas for example, on this Facebook Live, there’s a number of you on here, and every time I do a workshop It’s not just me. There are 20 people, 40 people. If I’m doing a webinar it can be hundreds of people. 

When you’re willing to do the things that you’ve been avoiding, whether it’s sales calls, whether it’s doing a Facebook Live, whether it’s doing a webinar, whatever it is that you’ve been avoiding, when you face it, that’s how you become a highly profitable coach. 

Highly profitable coaches do things that other people avoid, and they do the things that they have been avoiding. They face them head-on because that thing’s not going to go away. It’s just going to keep coming back, because the longer you leave it, the harder it gets.

2. Change your identity from follower to leader

The second one is you need to change your identity from follower to leader. You’ve got to think what does a follower do? and what does a leader do?

I remember watching this film called Divergent. I remember the main character, a really badass chick who has to choose a faction because society is divided into these factions. She chooses the black faction, who were these rebels doing these crazy students and they came to this black hole. I remember the leader of the faction asked who’s going first? 

I remember thinking, Oh my gosh, I would back away because it’s a black hole, you couldn’t see what was at the bottom. She said I’ll go first and jumps into this unknown black hole, not knowing where it would go. And it really stuck out to me. 

I still remember it because I remember thinking that’s what you do when you’re brave. That’s what leaders do. They go first. They put their hand up first, they take action fast, they say yes, I’m doing that. 

They get more opportunities because they think of themselves as a leader. Followers, on the other hand, are always consuming. Whether It’s consuming other people’s stuff or watching TV or scrolling instead of creating. It’s from follower to leader, from consumer to creator, from living at the effect side of the equation where they say I can’t do it because of this reason.

It’s basically taking that mentality of I’m not responsible, to taking full 100% responsibility for your life and not getting stuck in lame excuses and denial. Saying, no, I’m the leader, that means I take full responsibility. That means I show up to serve and to give and not to take,

Our job is to hold space for people and to reflect back to people their best version. If we’re not focusing on our best version, we’re going to really struggle as coaches. 

We need to go from the basic stresses of life where we’re still stuck in our wounds, we’re getting triggered all the time, we’re blaming things like I’m tired or I’m just stressed to raising our standard, raising our bar to be excellent, to be outstanding, to stand out and not just be part of the pack. 

Be the leader, be an eagle. An eagle that flys around are often by themselves. I’m not saying spend more time by yourself, we need community.

I spent way too many years trying to do business by myself and it doesn’t really work, it’s lonely. You don’t grow, you isolate yourself, you actually need support.

You need mentoring, you need peer group around you, especially people that are above you in terms of their level, their income, their self-image, the way they view themselves, we need to be hanging around with those people that are at that next level. 

Let’s say you want to go from here to here. And here, you’ve got no clients. Here, you’ve got 10 clients, that gap is the psychology that you need to work on. It starts here with your psychology to get to that next level. 

One of the fastest ways to do it is by modelling other successful people. If you think about the people that you hang around with, the 5 closest people to you, are they at your level? Are they below your level? Or are they above your level?…

…how many clients they’ve got? what’s their psychology? what’s their bank account? what’s their mindset like? What’s their level of responsibility they’re taking in their life? What are their habits likes? Are they healthy?…

…Do they have a high standard in the way they operate? Because otherwise, you will end up with your peer group at that level.

If you want to be a strong leader, a highly profitable coach, ask yourself how many highly profitable coaches are you hanging out with? Do you have a coach? Do you pay for a coach? If you’ve got that in congruence with you want coaching clients but you aren’t paying for coaching, then that can be a mismatch which can actually really affect your self-image. 

3. Give your brain evidence of successful Coaches

Number three is you’ve got to give your brain evidence. That’s what successful coaches do, they give their brain evidence that they are a high-value coach. You’ve got to give you evidence that you’re a high-value person.

 How do we do that you might ask? high-value people, prove to their brain all the time. They’re constantly giving their brain evidence that they’re high value by setting great goals outside of their comfort zone and meeting them.

Having a vision and a mission that you’re going towards, because once you’ve got a vision, your a mission and your target that you’re going towards. You’re showing your brain, if I’m going here, I need to be doing high-value activities….

….I need to be doing activities that actually move the needle forward in my business. not get caught up doing things that are not going to grow your business. 

It’s the things that you’ve been avoiding. If you’ve been avoiding doing a video, you need to show your brain that you are a high-value person because you do the things that are hard. 

I do the things that I’m scared of. I show up and give.

For example, I spend a lot of my time in rooms where I’m supporting a high-value leader, because I want my brain to go, that’s where I’m going to be, I’m hanging around with those people I’m serving them, I’m going to their events because I’m giving my brain evidence that I can be a great follower because great followers are great leaders.

I set bold moves and then I do them. For example, if you are doing the actions that are valuable, that are hard, that are scary, then your brain actually has proof that you are a high-value person. 

It goes I can’t argue with that, because last week you did a webinar, today you did a Facebook Live, tomorrow you’re going to a social networking event. The evidence is undeniable.

When you’re stuck in fear, anxiety, worry, you are often focusing on the worst-case scenario. And your brain goes between fear of the future to thinking back to the past where you stuffed it up.

Being present is where the magic happens. being present is where you get the creativity and the problem solving and the downloads and uploads coming through. 

On a practical level, what can you actually do? Firstly, you can write down all the things you’ve been avoiding, and start facing them and doing them and proving to your brain that you did them and nothing bad happened. So, therefore, you can do them again. 

I’ve given my brain proof over 100 times that I’ve done workshops and I was fine no one died. So don’t get that fear and anxiety anymore. You still will sometimes get nerves if something’s a little bit different, or there are more people or there are people that have never met before.

Things like that don’t mean the nerves ever go away because it’s just expansion. I just reframe it as expansion but they have given my brain evidence that I’m fine.

I do those hard things and I’m fine. So make a list of the things you’ve been avoiding, whether it’s sales calls, whether it’s networking videos, webinars, workshops, whatever it is, is your next level.

Write down the thoughts that are preventing you from going to the next level. Start attacking them, work on them with a coach and do self-coaching.

Do those hard things, turn up and be the leader. Have that frame of reference every time you go into any situation, I’m the leader. It doesn’t mean, you boss people around. It’s not that kind of leadership. It’s leadership where you take responsibility.

I will do what it takes, I’ll push the needle forward or do the hard things. That’s what highly profitable coaches do. 

Want to know how to attract and sign up more clients in 2020? 

My next 1-day client attraction workshop is happening on Saturday, 1st February 2020.

 

? In This One Powerful Day You Will Learn:

? The BEST methods to connect instantly with your audience and INFLUENCE them to your ideas

? How to become a master influencer and build authentic trust and a powerful connection with your ideal clients

? How to use neuro-marketing to influence the SUBCONSCIOUS mind in your written and spoken content

? The MOST effective way to design your marketing plan so that you nail your message, and attract the right clients

? The BIGGEST mistakes Coaches make in their marketing and how to avoid them

? A proven, effective marketing plan that you can tailor to your business

If you want to grow a profitable coaching business, this workshop is a must.

2020 is the year to finally let go of what’s holding you back and create the life you dream of!

➡ Full Details Here 

 

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