Kat Millar

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Crush It In Crisis

You might be thinking “Crush it in crisis? I’m still dealing with the uncertainty, let alone crushing it!”

I hear ya. So let me define what I mean by crush it.

Firstly, what ‘crushing it’ is NOT:

* Being insensitive about people’s current situation

* Profiteering from people’s struggles

* Focusing on your goals at all costs

What ‘crushing it’ IS:

* Thinking like a successful business owner and being brave as a leader in these uncertain times

* Making necessary pivots in your business methods, delivery, packaging and messaging

* Crushing your fears so you can grow in this challenging season (IF you want to!)

Journeying through a crisis time, especially one that’s completely new can create a range reactions.

Some of you want to stay in bed, pull a blanket over our heads and try to avoid what’s going on.

Many people have told me they are wondering at the moment…

“Should I be retreating back or pausing my business goals until all of this is over?”

This is fair to consider, since there is so much uncertainty at the moment.

Let’s acknowledge the fact that the way we need to do business now in this current economic climate is different.

Things have changed and for most of us, our business needs to change as well.

But if you want to crush it, I encourage you to step up, pivot your business where you need to – and jump into all the opportunities that are available you.

I believe that the world NEEDS us as authentic, heart-centred business owners to continue to operate our businesses…

…IF our products and services genuinely provide a REAL solution to a REAL problem.

The only way to do this is to keep offering our help to people who want and need what we offer.

Many people still WANT to buy what you’re offering.

People are not going out and spending money on entertainment, dining out, travel etc. And they’re at home online.

Many people still need your help. And people often don’t value what they don’t invest in.

People pay for what they truly want and need.

Despite the uncertain times we are living in, we can be absolutely certain about ONE thing at the moment…

…ONLINE is THE way.

We have NO choice BUT to be effective online if we want to survive in business.

Here are 5 skills you need to utilise in this time to make consistent money online:

Number 1: The Skill of Providing Value

Providing value is the Number 1 skill you need to have in business.

Value is not necessarily monetary value. It is not always about money changing hands, but it’s still an exchange.

It’s the value you are giving to those who invest in you, whether that is someone paying for your time or if it’s someone opt-in to an email.

What is it costing your ideal clients in their time, money, energy and attention? Are you giving value by being helpful and relevant?

Are you speaking directly to your ideal client, not just to the masses? Are you speaking to the people who you can really help with your level of mastery?

If you can show up and be genuine and give quality information, then you’re adding value. Remember quality, not quantity.  This includes your free offers, and also your paid clients and those who are a part of your paid community.

Number 2: The Skill of Copywriting

The Number 2 skill you need at this time to make consistent money is the skill of copywriting and now is a really good time to learn this skill.

Copywriting is a very underrated skill and it affects your ability to influence people positively through your writing online.

All your Facebook ads, your blogs and captions need to be influencing, engaging and providing value. These are what help people take the next step towards you.

A good investment in the next 30 days is to consume copywriting education and focus on increasing your copywriting skills.

Number 3: The Skill of Presenting

The third skill you need is the ability to present. This could be presenting an offer to a one-on-one client on a phone call. It could be presenting on video, which is what we all need to be doing at the moment in this socially distanced world we are currently living in.

How good are you at your presentation skills and your ability to craft words, videos and webinars?

Number 4: The Skill of Marketing

The Number 4 skill we need to boost our business presence online is marketing. Marketing is your ability to attract clients through social media, blogs, emails and other platforms and channels.

At the moment we don’t have a lot of offline options, so online is where we need to shine.

Number 5: The Skill of Sales

Sales is your ability to get money into your bank account and to get people to pay you.

It doesn’t matter how amazing you are at providing value, at marketing and doing pretty posts or creating amazing pieces of content. If you can’t get someone to actually part with their money, then your business is going to fail.

Think about the above skills and give yourself a score from zero (meaning you’re really bad at these skills) or a 10 -which means you know you can’t get any better.

5 Actions You Can Take To Crush it in Business

Number 1: Cut Back on News and Social Media

I recommend you cut back on the news and social media that you are consuming.

Please stay informed, be healthy and know what’s going on and don’t put your head in the sand.

But check-in with yourself and be honest with yourself with how much time are you spending consuming media.

We need to be bringing inspiring, helpful and positive messages to our eyes and ears during this period.

If you’re digesting things that cause you to worry, drop your confidence or cause your mood to drop, then that’s a sign that you need to cut back and protect yourself.

Your confidence and emotional wellbeing is so important in business. It will make you or break you.

Number 2: Create Daily

Spend your time and energy on daily creation. Just show up and write, show up and practice your videos everyday.

When we create and produce during this crisis, we will crush it, because we’ll feel good about ourselves. We will feel purposeful as humans because we were designed to create.

Focus on quality, not quantity. It doesn’t mean going live on Facebook every day. It doesn’t mean writing a blog post every day either. It just means writing or speaking every day and focussing on improving your skills.

I recommend that you focus on video during this crisis season, because people are craving connection even though it’s through a screen.

Number 3:  Get your Marketing Funnels Live

The Number 3 way to crush it in this crisis is to get your marketing funnels going live as soon as possible, even if they’re not perfect.

You might need to create a freebie like a downloadable guide or a cheat sheet.

Focus on making it relevant, helpful and VALUABLE – and get it up there and start building your email database.

This is one of the best ways for you to leverage your time and help more people.

Start running online events for people if you haven’t been doing that already. You know enough about your topic to help people right now.

Number 4:  Focus on Getting ONE Thing Finished

I’ve talked to quite a few people this week who have started a lot of things and not finished them.

We need to develop blinkers and get the thing we started completed before we move on to the next challenge.

People don’t pay for a half built bridge. They pay for a FULLY built bridge.

Please don’t be tempted to start a book and then move on to starting a podcast, and then move on to a five-day challenge then a webinar. Finish one thing.

Focus and finish!

Number 5:  Choose ONE skill to develop

Developing your online skills is one of the most valuable things you can do at the moment.

I recommend that for the next 30 days, focus on ONE of the 5 skills.

Or maybe you want to dive deep on one of the skills for 7 days. Consume all the books, articles and podcasts on that one skill.

Pick the skill that is your weakest link or the skill that’s most holding you back.

Remember, if your service is helping someone improve their life, then there’s no reason why you shouldn’t show up and offer it. And in fact, if you don’t, you can’t help anyone.

You’re improving people’s lives and it’s a value exchange, so do not feel guilty about offering what you offer – IF it’s ethical, authentic and genuinely helps people get a real result.

Remember, we don’t have a lot of certainty about a lot of things at the moment, but we do have certainty that business is now ONLINE.

If you haven’t got marketing funnels in place, then that is one of the most important things that I strongly recommend you focus on during this time, is creating a funnel.

Having a good marketing funnel gives you an ability to capture people and continue to nurture them and provide value and help them.

Due to the amount of people online during this time, we need  to make sure that we stand out.

We also need to make sure that we get people away from our social media pages and onto our email lists. This gives us control of sending marketing material, nurturing and providing great value to people.

A marketing funnel is a series of steps that takes someone from being a stranger into a client. A marketing funnel is the number 1 asset you need to make money online.

If social media suddenly crashed and you didn’t have access to your friends and followers, how are you going to market yourself?

Your email database is one of THE most important assets in your business.

A funnel will help bring people into your email list and from there you can continue to market to them for weeks, months even years to come.

Building a marketing funnel and getting it live is one of the essentials for your business to survive and thrive in this crisis.

Want help creating your own funnel to attract more clients?

‪You can book a free 30-minute strategy session here

*First-time sessions

I’ll help you clarity your next steps to building your own, profit-producing marketing funnel, fast.

Looking forward to helping you get more clients online!

Kat

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3 Powerful Ways To Make Your Content More Influential

Do you want to help people improve their quality of life, take more action and have a more amazing experience on this planet?

This requires the skill of influence, which is about getting under the surface to the deep layers to help people take action.

Why is influence so important?  There are lots of areas in business where influence is key.

The four main areas I help people increase their influence in are sales, marketing, presenting and copywriting.

What is influence?

According to Oxford dictionary it is:

‘The capacity to have an effect on the character, development, or behaviour of someone or something’

Influence is not manipulating, it’s not convincing. It’s not trying to persuade or twist someone’s arm. It’s helping someone to get more of what they want.

Influence that is positive, ethical and authentic is helping someone improve their quality of life, helping them have a better experience in their day-to-day and helping them solve problems and get the solutions they want.

I love researching influence and practising my influencing skills so I can help more people.

Like all skills, they are learnable and improve the more you practice them. You can learn to turn up your influence like a volume switch – to amplify your ability to help people.

When you know how to influence people, you become free. You don’t ever have to rely on anyone ever again to make money, because when you understand the power of influence and apply it, you will always have plenty of money in your bank account.

When you’re effectively using the skill of influence, you will be impacting people’s lives, really making a difference and doing what you’re here on the planet to do.

You will be making a difference, contributing, serving, having the joy and fun and ultimately having a life of freedom and flexibility.

In this training, I share how to become more influential when creating your content.

Influential content includes webinars, live events like workshops, videos and marketing copy.

Sales includes one-to-one and one-to-many. It could be selling on a video, selling live or it could be a face-to-face sales conversation with someone.

Our ability to influence (or not influence) comes through in our language patterns, our tonality, the way we say things and our body language.

When you learn the art of true influence, your improved communication skills can result in more success in your sales, marketing, communication, and presenting.

So here are 3 powerful ways to make your content more influential…

1) Paint a Clear, Specific, Vivid Experience for Your Client

Number One is to paint – Paint a clear, specific, vivid experience of what the person (your client or future client) is currently going through and what they are experiencing.

For example, you might start talking about what they’re currently seeing in their life as a result of this problem, that you can help them solve.

You need to be descriptive. What are they seeing? What are they hearing? What are they hearing their partner saying?  What are they telling themselves internally?

Now describe what they are feeling. Are they feeling fear? Is their heart racing? Do they have a knot in the pit of their stomach? Do they feel they have the world on their shoulders?

When you paint a clear experience for your client, you are bringing their experience to life. You are painting them a visual picture through their senses. You are helping them hear, see, smell, taste and feel the experience you are describing.

Becoming descriptive in your content brings your content to life. Rather than saying, ‘Are you struggling with fear?’ or ‘Are you struggling with anxiety?’ You are painting a clear, sharp picture of how this feels.

You would say, ‘Do you find your heart starts racing and your palms start sweating when thinking about how you are going to pay your bills?’ You are describing their experience. You are putting your client inside that experience.

First of all, paint the experience of what they are currently going through. This is what is going to stop them from scrolling right past you. It’s going to engage them, attract them, get their attention and hook them in.

Remember to use your ultimate client’s language when describing their pain-point.

Next, start painting a word picture of where they want to be. Start painting a word picture for your future client that describes the experience of what life would be like if they were where they wanted to be.

You don’t have to say, ‘Do you want to be slim?’ or ‘Do you want to be happy?’ Use nouns that bring your content to life.

Bring the future experience of your client’s breakthrough to life through your words. What will they see, hear, feel, when they have your specific solution? Describe visually, audibly and kinaesthetically what your client will feel when they implement your solution.

People learn and receive differently.  Some people are visual, some are analytical, some are feelers.

We need to harness all of our senses and receptors if we want to create influential content. Describe your future client’s problem and then describe their solution by tapping into their sensed experience.

2) Pepper Your Content with Personal Stories

Number Two is pepper. If you go to a restaurant, you will find they have large pepper grinders. What is pepper used for? It’s used for seasoning food!

In a similar way, we need to add seasoning to our content also, to enhance our customer’s experience with our content.

To pepper your content, use relevant stories and examples from your own life. Currently, everyone is posting ‘How To’ content. I do this also. It’s because this appeals to our brain.

But people connect also through the power of personal story on a heart level. Connection on a heart level can supersede the brain connection. Peppering your content with personal stories brings your content to life.  It actually helps activate the right side of the brain.

We have a left side of our brain that takes in logic and data, so it’s more analytical and methodical. Some people are more predominantly left-brained. The right side of our brain deals with intuition, perception, emotions and feelings. Right-sided brain dominant people are usually classified as creative.

Bring your content to life through stories and examples. Pepper your content with personal stories to back up your point and increase the heart connection with your clients.

I use a technique called window wiping. I create content that triggers the left side of the brain and then the right side, and back and forth.

3) Position Yourself as an Expert Authority

Number Three is positioning. Position yourself as an expert in your area and an authority to be taken seriously.

This makes entrepreneurs nervous. To position yourself as an authority puts a responsibility on your shoulders.

We suffer from tall poppy syndrome. We don’t want to big-note ourselves. So to place ourselves as an expert in an area is daunting.

Placing ourself an authority over a particular solution or niche is necessary, however! I train people to identify their niche and become an authority in that specific field.

You want to show people that you are credible in your area, so talk about your experience, your knowledge and your skills.

You can do this in a humble,  grounded way that doesn’t come across as big-noting yourself. Present yourself as humble, genuine and authentic.  And that’s when you will influence people and cause them to actually listen to you.

I talk openly about the experiences that I’ve had in business for the last 17 years. I’ve had various businesses and have had to attract my own clients.

I’ve had to really learn the art of influence. I’ve invested over $100,000 to develop my skills from some of the best teachers in the world. This is my lived experience.

My lived experience makes me an authority in the area of influence because I’ve made it my business to learn about influence. I’ve done this firstly for myself and now, I can impart my learnings to others.

I include what I’ve learned into my content, into my sales process, into my marketing and communications.

Ben Harvey is one of my favourite teachers in the world. He states that when you talk about yourself, go low with humble energy. Then raise your energy to say, ‘I’ve been so blessed to have done this and learned this…’ You start speaking louder with excitement when talking about what you’ve learned.

When you think about your next piece of content, consider how you can paint it with clear, specific, visual, kinaesthetic and auditory experiences.

Think about how you can pepper your content with relevant stories and examples that make your content more compelling and relatable. Then incorporate this with your learned authority as an expert in your niche and solution.

Ultimately, it’s going to help your future clients take the next step towards you. It might be something free, that will then lead the reader or listener further through your funnel towards being a paid client.

So, there are 3 powerful ways to make your content more influential.

How will you apply these to your next piece of content?

Do you need help creating more influential content to get more clients?

THIS weekend, the 14th and 15th of March, I’m running a two-day content creation workshop ‘How to Create Content that Connects’.

In this workshop, we create your content together, I provide you templates and formulas and you’ll walk away with a whole heap of content DONE!

There are only a few spaces left so get in fast!

To learn more about the ‘Create Content That Connects’ workshop this weekend, click here.

If you would like help being more influential in business, so you can attract more clients, I offer a free 30-minute strategy session, to help you gain clarity on how to grow your business. 

You can book a 30-min clarity session with me here

(This is first-time sessions only and I don’t give you a sales pitch, only guidance and support).

 

Remember, the world is waiting for your brilliance!

Kat.

 

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3 Things You Need To Know To Stop Being Stuck In Your Business

Are you feeling stuck in your business?

Do you find you’re not moving forward in terms of your growth, revenue or profit?

Perhaps you’re struggling to get more clients.

Or you find yourself procrastinating on those things you’re meant to be doing.

Maybe you’re doing what I call ‘building bridges’…

this is where we start doing something, it gets too hard, so we stop and then start working on something else?

Have you started writing a book, blog, creating a podcast or social media schedule, but hit roadblocks and not finish the tasks you started?

This week, I’ve been working with my client Hilary on her business, in a marathon strategy coaching session of 16 hours over 2.5 days.

We locked ourselves away in a boardroom with no distractions, put the blinkers on and got stuck in and progressing in her business.

We did loads of visioning, planning, strategising, and getting clarity on her identity, goals, ideal week, brand, systems, and marketing.

We got SO MUCH done. In her words “We moved mountains”.

This is the power of focus and having expert eyes on your business to get clarity and direction can lead to transformation and breakthroughs SUPER fast.

It was incredibly powerful, and I’m so looking forward to offering more of these VIP 1-on-1 sessions with more people.

It made me realise… the things she didn’t know clearly – the things that were keeping her stuck are the 3 things that most entrepreneurs need to know.

Here are the 3 things that most entrepreneurs need to know, to become move forward in their business:

1) Know Your Identity

The first key is you need to know your identity.

You may think, ‘But Kat, I know who I am!’

I know you probably have worked on yourself and have a pretty good awareness about who you are.

But you can be in business for many years and still not have crystal clarity on your identity.  This is what was happening with Hilary.

The reason she came to see me and booked out a solid period of time is that she had been running different Facebook groups and Facebook pages. She had a number of different websites, created different kinds of freebies including e-books.

She had so much going on that she felt confused and lacking clarity. What we isolated is that she wasn’t clear on her identity.

She was trying to position herself alongside her partner’s business and she is also a mum. She is a great partner, mother and friend, but she hadn’t found her business persona.

After spending some quality time together, we discovered she had promoted herself with a corporate, professional look, but her personality is all about fun! She was actually sending mixed messages out to the market place.

Knowing your identity and where you fit in the marketplace is essential for your brand positioning. Your identity includes your branding, colours and tonality.

Not knowing your marketplace positioning and identity can leave you chasing in many different directions.

You have to know who your ideal clients are so that you can speak directly to them. Who is your ideal target market? What is your micro-niche? Who do you want to be known as?

When you have specified these things, you then put out content and create videos that target your ideal client.

A lot of business owners are very self-aware. They’ve done a lot of personal development and work on themselves. But they have not done the same development to discover their business identity.

I am very targeted and specific in reaching my target market. I speak primarily on the topic of influence in business.

Under the umbrella of influence, I speak on topics that include sales, marketing, copywriting + content creation, presenting and mindset.

If your business is having an identity crisis (or just needs a refresh) and does not have a clear identity that you are sending out to the marketplace, then your first step to getting unstuck is to determine your business identity.

2) Know Your Values

Knowing your values is incredibly important.

You most likely have done work on these in the past, but have you refreshed them recently? Have you sat down and asked yourself, ‘What is most important to me?’

Our values change over time. What you saw as a top value 5 years ago, may not be your top value or priority now.  For example:  If you are a first-time mum now, then you weren’t a mum 5 years ago.

Therefore, the values that you hold now being a mother are different. Prior to having a child, you may have valued successful corporate achievement, but now you are a new mum, you’ve got a new value that takes precedent over the old value.

Another example is:  5 years ago you may have been focussed on fun and partying. Naturally, as humans, we evolve. You may have had a values shift and now you prioritise your health and diet over fun and partying.

Ask yourself the question like:

‘What is most important to me in life?’

The write a list. It could include things like health, spirituality, faith, exercise, love, connection, achievement, creativity, freedom, adventure etc.

Then rank your list in the order of importance to you.

One of my values is freedom. I have freedom because I don’t have a job, I’m not tied down or committed to anything except what I choose to prioritise. The value of freedom is outworked in my lifestyle, in my diary, in my calendar and in my home.

How much time do you spend on the things you value in the top 5 of your values list?

If you only spend a little bit of time, then perhaps your value for that element is lower than you thought.

Another value that I hold is the value of achievement. If you’ve got certificates and accolades, then maybe achievements and successes are highly valued by you.

Getting clear your values can be a game-changer.

This week with my client, we got out large pieces of paper and we got creative. We started strategising and writing out her vision and values.

One of her primary values was fun and bringing happiness.  We spent time working on how to make her business give her more of her highest values. This way I know that she’ll follow-through.

3) Know Your Strategy

 

Knowing your strategy is key to being successful in business.

You’ve got to have a strategy because otherwise, you’re going to be caught up in distractions and what I call, ‘the shiny object syndrome’.

Defining your strategy helps you be intentional.

You need an overarching strategy for what you’re doing in your business this quarter. Then this overarching strategy is broken down into milestones and clear action steps that you can take.

Using your discipline and willpower helps you overcome shiny distractions. Using a clear strategy helps you remain focussed and intentional.

If you and I were to set a strategy for March, I would ask you, ‘What are your three action steps for this week?’ ‘What are your action steps for tomorrow?’

Having a strategy is like utilising a roadmap. You have your steps clearly defined and know exactly where you are going.

For Hilary, we spent time building a month-by-month strategy for this year. Now she knows precisely the action steps she needs to obtain her goals.

You do the same strategy steps to determine your lead generation strategy, your marketing strategy and your sales process strategy.

Every part of your business needs a strategy. Clearly defined strategies help clear your brain, opening space in your brain to be creative and solution-focused.

Do you need more personalised help getting unstuck in your business?

I’ve opened up some space in my calendar to talk to those of you who need help to get unstuck in their business.

Want help with your biggest business challenge? Like some fresh clarity and direction?

I’d like to invite you to book a free, strategy call with me. Business is too hard to do alone! I’ll help you get moving again.

You can book your free 30-minute strategy session here*

* First-time sessions only

Chat soon,
Kat

P.S. Spaces are limited so grab yours now before they fill up!

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5 Essentials of Influential Social Media Content

Creating consistent content is so important in growing your business.

But to attract your ideal clients, it’s not about just posting any content; it’s about posting influential content.

It’s SO important that your content on social media is influential. You can spend so much time in your content, and if it’s not influential, that time can be wasted.

You could have been investing and doing something more important in your business that was actually going to get you a result.

If you post influential content, you’ll be way more likely to help people to move along with the journey towards you, and have them take that step closer to becoming a paying client.

You want to think about what the purpose of your content is, (rather than just posting for posting sake).

You want to ensure your content is really helpful, relevant and influential, meaning you’re helping people to actually take action to change their life, not just to entertain them.

Recently one of my clients said to me; “Kat, I’m thinking I need to post more funny stuff on my Facebook business page, because the funny stuff gets the most likes.”

I’m not sure if you’ve fallen into that trap before, but likes are not the goal. Getting people to take the next step towards you is the goal – the step towards becoming a paid client.

Be careful not to just chase engagement – in terms of likes, but actually encourage a relationship with that person, inspire that person to become someone to change, and to take action for themselves.

Really the test is: Are people coming through your funnel? Are you getting people off social media and onto your website, onto your landing page and onto your online domain?

Ask yourself; ‘What is going to get people over the line?’ ‘What is actually going to make people want to sign up for you?’

People will sign up with you because you inspired them to want to take action. It’s because you educated them on the importance of taking action, of the cost if they don’t take action and why you’re different. Entertaining them is important. I’m not saying don’t post funny stuff. Use funny stuff as a break from your day, but it doesn’t lead to paid clients.

Paid clients purchase premium products that inform, inspire and educate. The purpose of social media is for potential clients to get to know, like and trust you, so they want to take the journey with you.

We need to make influential social media content that brings our clients across the line.

Here are 5 Essentials of Influential Social Media Content:

1) Design the Purpose of Your Post First

Decide prior to commencing your post what the purpose of your post is. Use strategy and intentionality when developing your social media posts. Think through what will lead to bringing money into your bank account.

Remember as a business owner if money is not going into your bank account consistently to cover your lifestyle and bills, you will always be stuck in a job, working for someone else.

If you really want to be an entrepreneur and get money into your bank account from working with people, you’ve got to think about the journey your potential clients will take to get there.

Usually, a future client’s journey starts with interacting with your social media post. That post leads them along the journey to become a paid client.

Be helpful, relevant and have a purpose and reason for your post. Building rapport, connection and trust with your future client is the beginning of their journey with you. A piece of content might be made to overcome a specific objection a client had. It might be to show a little bit more about your story, so they relate to you a little bit more.

It might be to showcase how you can help them by telling an example of a great story that you’ve had with a client, a case study or something that happened to you that week that was an excellent lesson. The lesson should help them to take more action towards you. Be strategic and ensure your posts all have a purpose.

2) Speak Directly to Your Ideal Clients’ Desires and Challenges

A lot of people don’t have goals, but they know what they want. A lot of people have dreams, but they might not even think that they can achieve their dreams. Many people may have goals, but how many are actually realising them?

If you were to ask a person, ‘What do you want?’,  most people know what they want. Ask a person, ‘What are you struggling with?’ and they will be able to articulate their struggles to you.

Speak directly to your ideal client, not broadly as thought talking to friends or family. Speak directly to the person that you want to work with, to your target market or avatar. Speak to their desires. Speak to their challenges. The deeper you go, the better for your potential future client.

It’s not all about demographics. It’s about psychographics. What are their thoughts, their feelings and beliefs? What are they thinking about themselves? What are they thinking about you?

Go deeper. WHY do they need to change? WHY do they want that goal? WHY do they need help with it? Start talking about that. Be really specific about their desires and their challenges.

3) Help Them Overcome Barriers to Action

‘How To’ videos are abounding on the internet. It’s the most searched term on Google. But we’ve got to remember, that it’s not just about people learning, it’s about people doing. It’s about people taking action on what you’re teaching them.

When you’re thinking about your content for your social media, ask yourself; ‘How can I help them overcome their resistance to changing?’ ‘How can I have them overcome their biggest objections to investing in themselves?’

You can address these questions through your social media content. So when you’re thinking about money in your bank account and your potential client becoming your paid client, you must work your way back to this regarding content. What is going to stop them from getting to this point?

And it’s not just about getting a paid client. It’s about transforming someone’s life. It’s about helping them become who they want to be. It’s about helping them out of their pain and helping them get relief.

You’re helping them to avoid, become or create something in their life and to be the person they want to be.

4) Show Them How Else You Can Help Them

Build into your pre-planned strategy, a way to incorporate further development for your future client. Show them how else you can help them. It might look like: Giving them one thing that they could go away and do. One small result so that you’re showing them that you actually have seven. ‘This is one part of my ‘7-step strategy’.

Or it’s one recipe that you’ve got, out of your 50 recipes. Or it’s one technique to overcome a limiting belief, out of all the 50 interventions that you do with people.

You’re not just giving them enough that they feel satisfied. You’re giving them a little taste, so they go, ‘Oh it tastes good’ and they want more. You’re showing them how else you can help them.

You’re not just giving them this false illusion that their problem is solved. We know that no one is going to change their life from one piece of social media content. It’s a layered journey. So build that layering within your strategy document.

People often know what to do but they don’t know how to apply it to them and that’s where you can come in and help. It’s about planting seeds in their mind so they think, ‘Ah, when I need to work on that, I will go to the go-to person’. Planning your strategy is key.

5) Have a Call To Action or Engagement

Your call to action is your next connection and interaction with a future client. It could be, ‘Jump onto the call with me’ or ‘Come to my free webinar’ or ‘Join my five-day challenge’. It could be, ‘Download my freebie’, or ‘Drop a comment or put a yes in the comment box’.

Your call to action is asking your potential client to do something with you and it also works to build engagement. The reason that asking for ‘comments’, ‘likes’ or ‘shares’ works on Facebook, is that Facebook sees these actions, and then pushes your content out to more people in the community.

To recap my 5 tips;
  1. Decide the purpose of your post first
  2. Speak directly to your ideal clients’ desires and challenges
  3. Help them to overcome barriers to action
  4. Show them how else you can help them
  5. Have a call to action or engagement

Applying these 5 tips will help you lead your potential client on a journey towards being a paid client.

P.S. Want an effective content creation game plan, so you can start attracting more paid clients FAST?

? Check out our new exciting upcoming workshop…

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What To Do When You’re Feeling Overwhelmed

We’ve all experienced it before, the debilitating feeling of overwhelm.

The problem with being overwhelmed is that it can really kill your creativity, your joy, your ability to overcome problems and find solutions because your brain totally shuts down into that fight or flight mode.

Whether you’re feeling overwhelmed now or whether you know you can become overwhelmed quite easily, I’ve got some practical things that are going to help you.

I really liked this description of overwhelm I came across when I was doing some research about it.

This is written by a Ph.D. Professor, Marla W. Deiblera, she says:

“Overwhelm comes when we think a stressor is too great for us to manage.”

It’s like when we think we don’t have the resources to do what we need to do, we feel like we don’t have the time, the energy or the money.

Being overwhelmed is usually not caused from having too much to do. It’s not knowing what to prioritise first.

Overwhelm also comes when we are not feeling equipped to be able to do it.

You start doing something and you get stuck and you don’t know what to do. You don’t know who to ask. You don’t know how to solve that problem.

When that happens, you move onto something else, when it gets too hard, you start another and so on and so on, until suddenly you’ve opened these loops in your brains and it freaks out. This is what causes overwhelm.

Ultimately, being overwhelmed is a feeling that is triggered by our thoughts. But the problem is, we don’t always know what thoughts are triggering this feeling, because it’s often unconscious or subconscious. So, we just think, we’re overwhelmed.

That’s not true. We can choose the state of overwhelm, overwhelm is a choice. We must remember that it’s not circumstances causing our overwhelm, it’s our thinking that causes overwhelm drives our feelings and drives our results in our actions.

You’re always going to have lots to do. It’s not a case of, I’ve just got to get through this, and I’ll be fine. If this is a pattern in your life, you’ve really got to look at the root cause of what’s going on.

Usually, it comes down to a limiting belief that we have about ourselves. We’re putting way too much expectation on ourselves, or we think that other people have a lot of expectations for us and that’s causing the state of overwhelm and it stops us from taking action.

We go into that fight or flight mode, where we freeze and kill time by doing something easy, something that we know how to do. We go shopping, the movies or we scroll our phone because we just don’t want to feel the stress, which is going to make it worse.

It causes us to procrastinate, to stress and doubt ourselves. That’s terrible for our relationship with ourselves because we start doubting ourselves, our capability because we’re not finishing things. We’re not getting things done.

I was talking to a friend recently and we’re talking about how we use overwhelm as a bit of an excuse. We both realised that we did this rather than focusing on one thing and finishing and completing it.

We thought if I do this and this and this and this and this, then I’ve got this excuse for not finishing that. When you focus on one thing, and you complete it, it’s very much a binary result you either did it or you didn’t.

For example, in January, I decided that I was going to focus on one habit only because I usually have lots of habits that I’m working on. The research says the more habits you’re trying to change, the least likely you are to change any of them.

90% of the time if you try and change one habit, it drops right down to 70% If you try to change two habits and 50% or less if you try and change three habits. When I set my goals for 2020, I decided it’s one habit per month and my habit for January, was journaling. That was it.

But on the side, I was trying to work on my health, my time management, skill acquisition and I still ended up doing way too much. The problem was, I got to the end of January, I hadn’t completed a full 30 days of journaling.

When you’re overwhelmed, you’ve got to look at why. You’ve got to ask yourself some questions.

So I’ve got some questions here to ask yourself to help you reduce overwhelm:

1. What matters most right now?

A great question to ask yourself is what matters most right now? It sounds simple. If you’re not overwhelmed right now, it sounds simple to say that question. But when you’re in it, when you’re frustrated when you feel like you can’t handle anything else…

…You need to step back and ask yourself, what matters most right now. Sometimes it’s a mix of people and tasks. You got to have these clear decisions of what matters.

For me, when I get overwhelmed, I’ve always got to think what matters right now is people over tasks. Maybe you’re managing a team and you think I’m so overwhelmed, whose opinion matters most right now?

Do you need to get something through that’s has a clear deadline, and you find yourself doing things that aren’t that important? For me, personally, I have a rule that I always put my paying clients first.

2. What am I already trying to achieve?

Sometimes we get so in the detail that you’ve got to lift yourself up above it and say, what am I ultimately trying to achieve here? And why am I getting so caught up in this detail and maybe the stuff that doesn’t matter?

I see some of my mentors they put things up that aren’t perfect, I was talking to Jess about this yesterday,  we were saying we see people put stuff out that’s not perfect, and they are still really successful people.

I think why I get so caught up about typos or things that aren’t perfect on my path points. Yes, I want to do my absolute best, I want excellence, I want to get 100% but perfection doesn’t exist and sometimes I think we can waste a lot of time on perfection.

3. What Can Wait?

Sometimes I just need to stop and think, what can wait?

Maybe I’ve got a messy bedroom or maybe I haven’t cleaned my car lately.

It’s important to think about what can wait right now. Maybe it’s not that important to catch up with your Facebook feed. If it’s not that important, it can wait.

4. How can I best Manage Expectations?

Whether that’s an expectation that you’re putting on yourself, or whether there are expectations that other people have of you, ask yourself how can I best manage them?

Maybe you need to contact someone and just be honest. Just say, I’m really struggling right now, I’ve just got so much going on. I just want to let you know that it’s going to take me longer or I can’t come to that thing.

Put up those boundaries to manage your expectations.

Often, it’s our own expectations of ourselves. That’s the biggest problem. How can you best manage that?

5. What’s my Next Best Action?

This question is GOLD and I ask it to myself all the time, what is my next best action because there are always so many actions we can take. There are so many articles we can read, posts we can write, so many things we can do to grow our business.

But what’s the thing that’s really going to move the needle forward in business? Those are usually dollar-producing activities. Whether it’s sales conversations or creating an email newsletter, rather than sitting back and creating something that is going to take too long, start putting things out there that are going to get a result quickly.

I also want to share with you some things that you can say to yourself.

When I was feeling overwhelmed last week, I reached out to a friend who said “Do your reasonable best, and trust God for the rest.”

Whether it’s trusting yourself, the universe, God, a book, a system, you got to trust. Sometimes you just must ask what’s my reasonable best?

Your reasonable best is not perfection. It’s what’s reasonable in this timeframe. Sometimes we have a bit of shame around submitting something that’s not amazing. But it’s not reasonable to think that we can always do everything amazingly.

My sister left me a message that said, “You’ve just got to get through this try to manage it the best you can. Then going forward, say no to more things”. I love that!

When I’m really feeling my heart racing, when I feel like being overwhelmed, I’ll say things like “I’m okay, everything’s going to be okay. I’ll get through this. I can handle this.”

You’ve got to encourage yourself, build yourself up and be your own cheerleader. If you’re struggling to do it yourself, reach out to a friend and get them to tell you.

So to recap the five practical steps to overcome being overwhelmed
  1. What Matters Most Right Now?
  2. What am I Already Trying to Achieve?
  3. What Can Wait?
  4. How Can I Best Manage Expectations?
  5. What’s my Next Big Action?

 

What was your favourite step? I’d love to hear! Post below in the comments.

P.S. Would you like a free chat to help you through your feeling of overwhelm?

I offer a complimentary 30-minute session where I can help you feel better straight away and leave the call with greater clarity and direction.

You can book your free session here*

* First-time sessions only. For you if you’re committed and serious about getting unstuck and growing your business

 

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