Free Marketing Strategies

July 2, 2019 by katmillar Leave a Comment

5 Content Inspirations To Engage Your Ideal Clients

Do you ever run out of ideas for what type of content to post online?

Creating content is so important when it comes to growing your business and attracting new clients.

A lot of people say to me “I don’t know what to post” or “I run out of content ideas”.

Are you getting a little bit stale on some of your social media, video content or blog posts?

Do you need some fresh inspiration?

In this blog post and video, I share 5 content inspirations to help you engage your ideal clients.

Watch now or read below…

If we’re not producing consistent, original, valuable content, our ideal clients may struggle to find us.

They’re not going to be able to really get to know us and know that we are trustworthy.

We want them to learn from us and know they can get value from us.

Otherwise we can go to the back of their mind, and unfortunately what can happen is that…

Firstly, they could go to your competitors.

Secondly, they could actually forget about you.

Then when you do pop up in the email inbox, you haven’t built up enough rapport or trust or value for them to take the next step towards you.

So if you suddenly make a paid offer and you haven’t been providing them with enough valuable content, people can feel like it’s a little bit salesy…

So, here are the five content inspiration ideas that you can use to engage your ideal clients.

1. Identify the number one question that you get asked, and answer it.

There’s probably a question that you get asked quite a lot by your clients or followers on your Facebook page or group.

Or you may get asked a certain question a lot when you’re chatting to people at networking events and out and about.

Create a blog post or video answering the question.

Then for ongoing content, move on to other questions you get asked a lot.

For me, the number one question I get asked is how do I find clients?

You can also identify the top 3 or 5 questions to turn it into a content series.

I also get asked “How do I engage them” and “How do I convert them” and “How do I get more eyeballs on my stuff?”

So, when you write blogs and post videos, create content that is all about answering the main questions that you get.

People are going to be really interested in that.

2. What should your ideal client be asking you, but they’re not?

Think about some things that are objections in your potential client’s mind that they’re not actually saying to you.

There are likely some things that they haven’t asked you, for example, “Why can I really trust you?”. Answer those.

You might do a post on a client success story, positioning one of your clients as the hero.

They’re not asking you for it, but it’s something they actually need to know to see you as trustworthy and credible.

There are probably things about you that you haven’t shared with your audience before. Like some fun facts about you.

Or, your potential client needs to know that ‘this’ methodology is better than ‘this’ methodology.

For example, do they need to know that they can coach with you online?

Or that they can actually overcome a limiting belief in just one session?

Often people don’t think to ask you something, but you want them to know it.

So have a think about those things that they not asking you, but they should be asking you.

3. Identify your top three posts and design similar content

Flick through your Facebook business page, and look at your posts over the last three months.

Which have been the most popular and had the most engagement?

Which ones resonated the most with your ideal clients?

For example, recently I posted a quote from my nephew who’s five. He got more engagement than any other quote that I’ve ever posted before…

A 5-year-old!

So, that to me is an indicator that I need to do more fun and playful posts like that.

So. think about the posts, blogs or videos that have had the most engagement. Think about how you can do similar content to those.

Or maybe you can repurpose the same idea and do it in different ways.

4. Share the common myths or mistakes

Share the common false beliefs or mistakes people make about your topic.

Let’s say that you are a personal trainer and one of the main myths you came up against is that you can do crunches and get rid of belly fat.

You record a video about the #1 myth people believe about getting rid of belly fat.

You will often get a lot of engagement on posts whenever you evoke curiosity and dispel a myth. Especially if people didn’t already know it.

Don’t use one that everyone knows, be different and use something that most people don’t know.

Think about the number 1 mistake, or the top 3 or 5 mistakes that people make when it comes to your topic.

The top 5 mistakes that I see business owners make, for example, are:

1. Not spending enough time on dollar-producing activities

2. No clear or effective strategy

3. Being unwilling to do what competitors aren’t

4. Having too broad a niche

5. An unwillingness to invest

You can read the whole blog post I wrote on this or watch the video here.

Think about what everyone is assuming is truth, that’s not true, it’s a myth.

Then choose the top 1, 3 or 5 myths or mistakes people make in your niche.

5. Post about what other people are doing in your industry that you disagree with

What are other people saying is the correct way or the only or right method?

You can come in and show that there’s another way, and

Russell Brunson talks about this as ‘throwing rocks at your enemies.’

Now I’m not saying name names – please don’t do that.

But you can talk about what’s happening in your industry overall that you disagree with.

You can give contrast and say “They are like this… but I’m actually like this.”

For example, something I stand against is ‘get rich quick schemes’.

Also, people who teach things that they haven’t done themselves.

And I also stand against confusing strategies with no step-by-step process.

I also stand against doing whatever it takes to make your business work at the expense of your physical, mental and emotional health.

So I talk about these things in my content.

‘Throwing rocks at your enemies’ is a great way to overcome objections and to show people why they should listen to you.

You want to always position yourself as you’re the guide your clients the hero, and his enemies.

It’s kind of like in a movie. You’re the guide, you’re helping your client, who’s the hero, to get where they want to be.

From hell to paradise – that journey. And there are enemies along the way.

And the ‘enemies’ are your competitors – whether that is other businesses, objections or beliefs.

So don’t name people, but you might call out what’s happening in your industry that you disagree with.

You might see some holes in other methods, so you can share the problems with the other methods.

You don’t want to use this through all your marketing, but a post that’s a little controversial that gets people engaging is actually very good.

It will boost your traffic, even if it gets some people may not agree.

You know that old saying ‘All publicity is good publicity.’

Stay within your ethics and be authentic, but don’t be scared of the haters. If you get a few people that disagree, that’s ok.

That’s what marketing is all about. You’re going to attract some people and you’re going to repel some people, so don’t worry about that.

So I’m going to recap here the five content inspirations ideas for you:

Identify the number one question that you get asked, and answer it.
What should your ideal client be asking you, but they’re not?
Identify your top three posts and design similar content
Share the common myths or mistakes
Post about what other people are doing in your industry that you disagree with

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June 25, 2019 by katmillar Leave a Comment

3 Free Ways To Increase Your Number Of Facebook Followers

A lot of people ask “How do I get more followers?”

Or “How do I get likes if I’m just starting out?”

So in this video and blog post, I share with you three ways to increase your number of Facebook followers that are completely free!

First of all, why is it important to increase your following if you’re a business owner?

Firstly, it increases your credibility and improves your positioning.

So if you’ve got less than 100 likes or followers on your Facebook business page, it kind of looks like you haven’t been in business for a while. It can look a little bit amateur.

Which is fine to begin with, because we’ve all got start from somewhere, but we want to speed the process up and get more followers as quickly as we can.

It’s going to raise your positioning, your credibility, and make you appear more of the authority in your niche.

Now, remember…

The number of followers you have doesn’t equal your worth.

It doesn’t show how good you are at what you do.

It doesn’t show how much you help people.

Just because someone has 10,000 followers, it doesn’t mean they’re better than you.

It doesn’t show how genius they are.

It doesn’t mean they’re smarter, it doesn’t mean they’re cooler, or prettier or anything like that.

It just means they have probably made it a priority to get followers.

The number of followers also doesn’t equate to income.

Having loads of followers also does not equal having loads of paying clients.

However, when you have more followers, you’ve got more opportunity to have more engagement on your page and on your group.

When you have more followers, you have more opportunity to tell people about you and what you do, so it’s a good thing to have.

Because if you’re only reaching 50 people, then there might be only a small percentage of those that are your absolute ideal client.

Whereas if you’ve got more followers, you’re more likely to have people within that group who are going to be your ideal client and may end up being a paid client.

So here are 3 ways to increase your followers without spending a cent:

1. Engage in Facebook groups

Now when it comes to groups, because it’s an organic strategy, it takes time. We want to think of it as a long term strategy.

It’s not something that you want to rush.

If you’ve got something coming up fast, don’t be posting it in all the Facebook groups in a hurry if you haven’t already provided some value there.

You want to take your time with Facebook groups, is all about building relationships.

Those people that post in loads of Facebook groups, and they just leave and they don’t engage or comment, they don’t add value, they can get blocked or kicked out.

Posting in groups can waste a lot of time if you’re not careful

So what I recommend with groups is that you put in the search bar and Facebook something that will contain a gr, so for example, I might put women in business, if I want to attract women in business or Sydney Mums, and you just see the groups that come up.

Now you want to be looking for active groups, people that have very recently posts and people that are engaging and commenting and not just posting your marketing posts.

So you want to make sure that you find groups that are all about serving and giving and helping each other in any community.

I suggest you have a play for a while.

And then I would actually pick your top three favorite ones, the ones that you really liked hanging out.

And I personally don’t suggest choosing the really massive ones for this, because there are so many people on there, you can just kind of get lost in a sea.

But the really small ones, they can be ineffective as well.

So I like to kind of go to the middle, the medium-sized ones.

Instead of trawling through loads and loads of posts, which can just take you all day (and we ain’t got time for that, right?!) what I suggest you do is put in the search within the group, a key topic.

So for example, if you’re a parenting coach and you’re in a Mum’s group, and you really specialise with having a baby get to sleep, for example, you might just put ‘baby’ or ‘sleep’ or whatever your topic is.

If you’re business coach, you might specialise in, for example, social media strategies, you might put Facebook ads, or whatever it is your main thing.

And then you just come up with the parts of the group that are just about that, and then go through the recent ones and just go in to be helpful.

If you went into groups every single day and answered, let’s say, five questions, or made five comments, and you did that every day, then at the end of the week, you might have 25 or 30 questions or comments that you’ve made.

And people will check you out. They will click on your profile, and they will they’ll have a look at what you’re up to.

So don’t just go in there pushing your stuff, go in there to give and engage.

2. Cross-promote

To cross-promote, you basically share in different places your other platforms.

For example, put on Instagram an invitation to like your Facebook.

On Facebook, you can put the invitation that says something like “Have you checked out my Instagram? Here is my handle. What’s yours?”

Or if you have your own Facebook group, you might say

“Hey, guys, let’s all share our Instagram pages.”

So be thinking – how can I promote my Instagram to my Facebook and my Facebook to my Instagram.

Also, if you send out a weekly email, sharing your latest blog or your latest video, then you can put in the “P.S” section or somewhere in your post, something like this:

“Hey, have you joined our Facebook group yet? It’s a community of like-minded entrepreneurs that are passionate about making a difference. Jump over here to join us”

Then post the link and an image.

Another thing I did recently to cross-promote was to post up an image in my Facebook group and said “Do you want weekly client attraction strategies sent directly to your inbox? Click the link”

So that’s another example of cross promoting – asking people in your Facebook group if they want to jump over and get email strategies.

3. Create a freebie

A freebie is a lead magnet that you can put everywhere through all of your social media through your email on your website. And you basically just create a downloadable that is like a guide, or a checklist or a cheat sheet or something that people will be able to easily download.

You want to make it really easily consumable.

So maybe five pages at the most.

Not an ebook, not a big long training, a one-hour video, nothing like that, just something short. Ideally it should take 10 minutes or less to consume it.

And it’s easy to create, because if you download it from your genius zone in your brain directly to your ideal client, then it won’t take you long.

I put this off for years… And when I actually did it, it only took me one afternoon.

Then I posted it everywhere.

I create all my landing pages on ClickFunnels. I recommend getting a high-converting system like Clickfunnels as soon as you can, as the results are usually 4 to 8 times better.

If you don’t want to invest much at the moment, you could use Thrive Pages or Leadpages, and to be honest there are plenty of other landing page builders available, I just personally find ClickFunnels to be the best.

Their pages have high conversion rates and are used by most of the successful companies.

Plus I can share my funnels with you so you don’t have to start from scratch, which can save you loads of time.

If you want these, you can get a 14-day trial by clicking here

Once you register for your free trial, just email me to let me know – and I’ll hook you up with my highest-converting funnels.

Once you’ve created your freebie, post it out everywhere.

This is a great way to grow your list.

Remember that all free strategies take time. So you don’t want to just rush it, you want to make sure that you take the time and you treat people like people and not like numbers.

You don’t want a whole lot of followers that actually are interested in what you’re doing.

They’re just liking you to like you, you want to make sure that you view people as potential clients or people that you can just continue to add value to support them.

I’ve got people that have followed me for years and years and might not ever be a client. And that’s totally cool.

You’ve got to be okay with that we’re in the value age now.

People who are scared to kind of give their best stuff you’re going to lose out.

So just know that the more you give, the more people will realise that you’re a generous person and that you’ve got a lot of knowledge and you’ll actually want to do business with you.

So don’t be afraid to give some of your best stuff away and have an abundant mindset. Just know that’s going to come back to you.

I’ve created a freebie called “How To Create A Winning Freebie”.

It’s all about how to create a great lead magnet and what to include to going to make it work.

I created a freebie and got 61 new leads through in the first week. It’s a really effective strategy to attract new clients.

So if you want that, go here to get the cheatsheet.

Would you like some help?

For a limited time, I am offering a FREE 45–minute 1-1 session to help you personally in your business.

I’ll help you with any challenges you have and create a roadmap customised to your business. You’ll know exactly what to do next to attract your ideal clients.

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