Kat Millar

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How To Develop A Winning Mindset In Business




For the past two decades, I’ve been on a quest to understand what separates the winners from the people who give up.

What I’ve discovered is that the ability to create a winning mindset is at the heart of transformation. 

Over the years, working with thousands of people, I’ve observed many successful people and many others who have given up.

I’ve realised that success is so much more than just strategies. It’s about mindset.


I believe that winning in business is not about beating others. It’s about winning the war over your fears. 

In the words of Roger Staubach:

“Winning isn’t getting ahead of others. It’s getting ahead of yourself.”

Winning is about overcoming your personal challenges, discovering what you’re capable of, and showing yourself that you can do things you never thought were possible – because that’s what makes you win.

In 2006, I decided that I wanted to compete in a bodybuilding competition, in the figure division, because I wanted to see what I was capable of and I wanted to have a goal that scared me.

I thought that I would just do one competition, develop the mindset, learn the skills and that would enable me to coach other bodybuilding and fitness competitors in the future. 

But the taste of victory was very addictive and I ended up doing 10 competitions over a period of 8 years in 3 different countries.

I placed in the top 3 in 9/10 of the competitions, winning gold 3 times. In the 10th competition, I came last. And that was also the last time I competed.

(Losing doesn’t feel good!! 😉

The funny thing was, it was the only competition where I didn’t hire a coach. No wonder I am so passionate about the value of having a coach to stay accountable to.

I went on to coach numerous bodybuilders including many world champions.

One of the most important lessons I learned through competing is that your outcomes are not determined by who you are for a few minutes; they’re determined by the person you are on a consistent basis.

The way I define a winning mindset is being strong-willed in a way where you believe you can achieve what you set out to.

A winning mindset is an attitude of action over time. 

We don’t all want to be champions; most people don’t want to enter competitions. But we all have a deep desire for growth – and for being the best we can be. 

We all have a different definition of success.

The dictionary definition is “the accomplishment of an aim or purpose”.

Standing on stage, hearing my name called, and receiving a trophy for first place represented a feeling of victory I’ll never forget.

But the private victories I won, when no one was watching, have been the most meaningful. 

The days when everything within me didn’t want to train but I did it anyway.

The moments when I had a very emotional day and all I wanted was to bury myself in a bowl of pasta and a glass of wine, but I ate fish and veggies and hit the gym instead. 

Those are the moments that have stretched my capacity and showed me I could conquer my primitive brain. 

A lot of people I’ve worked with have told me their greatest feeling of victory was conquering their fears and doubts, and developing habits that made them feel proud of themselves. 

It takes a focused decision to change our thinking to push through the resistance that’s between us and our winning mindset. 

We don’t drift to winning.
It starts with intentional thinking. 

I used to have so many negative thoughts. I really lacked confidence and my self-image was bad. At the schools I went to, people constantly put each other down. It was normal to judge and criticise people. 

Fortunately, I had an awesome Mum who introduced me to faith and personal development.

I read her Jim Rohn and Zig Ziglar books and listened to her tapes about standing on the shoulders of giants. 

I was stuck in a job I hated for many years until the internal work I was doing on myself, through personal development, pulled me out of it.

Muhammed Ali said “Champions aren’t made in gyms. Champions are made from something they have deep inside them – a desire, a dream, a vision… the will must be stronger than the skill” 

A lot of people want the strategies, but strategies are pointless if you don’t have the mindset underneath them to support them. 

Otherwise, sabotage behaviours come in.

For a lot of people, their internal emotional wounds are running their life. When you give your wounds energy, that becomes your life. 

You say things like:

“I don’t have enough time.”

“I just can’t get myself to follow through.”

“I do well for a while, but it doesn’t last.”

“I have to think about it.”

“It’s too hard.”

As Henry Ford says, “Whether you think you can or think you can’t, you’re right”.

So here are 5 ways to develop a winning mindset in business …

1. Commit to your own success


Commitment is the ability to stay loyal to what you said you were going to do long after the mood you said it in has left you.

To stay committed, you have to have a reason.

The reason I’ve been so consistent is that I made a promise to myself that I would do whatever it takes to succeed. Because I believe that the gifts I’ve been given are meant to be shared. I believe that by constantly evolving into my best version, I help others be their best version too. 

That reason, that promise, is so strong. Because that promise has a deeper meaning to me, I’ve stayed committed, no matter how hard it gets, and no matter what it takes.

What’s your reason?

It has to mean something to you. When you have a real reason, you won’t give up.

If you don’t have clarity of that reason, you’ll probably live life aimlessly, and always find yourself back at struggling with commitment.

Commitment is not just about setting a goal, but living by a standard.

A goal is something you reach. A standard is something you live by. 


Staying committed means being willing to be uncomfortable. The truth is, in life, you are going to be uncomfortable regardless.

Outside your comfort zone is where magic takes place.

2. Show up like you’re performing


Give 100% of what you’ve got each day. 

My coach taught me to give 100% on any given day. That doesn’t mean 100% of your full potential that day, but 100% of what is available to you that day. Some days it might be 70% of your full potential, but it was 100% for that day. 

Winners know that if they don’t perform at their highest level each day they won’t be satisfied. They’ll feel itchy and restless.

Think about your best effort. 10/10 effort. 

Now think about how you’re showing up at the moment in your business most days.

Are you giving your best effort? Or maybe you’re showing up at a 6 or 7 out of 10?

This isn’t about perfection. We can’t always show up as our best. We all have off days but we can be intentional about how we want to show up most of the time.

Most people know deep down that they aren’t committing 100%. You can’t feel like a winner if you’re only putting in 70% effort most of the time.

I heard an interview recently with Mark Schulman, the drummer for Pink. He said … “I remember hearing Billy Idol say, “I will sing every note like my life depends on it.””

A winning mindset is the belief that the attitude and energy levels we choose become the primary fuel for all of our performances.

And everything you do is a form of performance – down to the zoom call you were just on, to the content you’re about to post on social media. 

How do you show up in your business?

As though you’re performing? Or just cruising along, just getting by? 

If you want to show up with superior communication skills, masterful influence, engaging effectively, and be focused, productive and passionate in your business, it starts with your thoughts. 

Motivate yourself with your why. 

Winners know they need to motivate themselves. They have a coach to keep them accountable to their full potential. We can’t be our own therapists. Yes, we can be our own best coach but we can’t see what others see. We can’t reach our full potential without having someone coach us and push us beyond what we can do ourselves.

But coaches and mentors are there to guide us and teach us and train us and support us. They’re not there to motivate us. That’s an inside job. 

Winners aren’t searching constantly for something or someone to motivate them. That’s not someone else’s job. The greatest way to motivate yourself is to be constantly thinking about your ‘reason why.’ Motivation is always needed – especially during the low times. Those low times are often when people get derailed.

3. Surround yourself with people on the same mission as you


Get good at saying no to the things that do not move you toward your “yes”.

With a winning mindset, you’ll choose to give up some things that you’re used to having. You’ll choose to do some things that you don’t want to do because it’s going to lead to something greater.

Champions are strategic in what they do as well as what they allow in their life and outside of it. Some of the strategies around discipline may be changing your environment because it’s vital to your success.

Mindsets are contagious

Who you surround yourself with is what you will become.

Evaluate your circle of people.

Do you want the mindsets they have? Does your environment add value or deplete from your goals?

Get around people who make you better. Put yourself in growth environments regularly.

4. Be present with whatever is in front of you


Your focus is one of the most powerful tools you can use in business. It’s where your attention is.

Whatever you do, be it bodybuilding or business, your focus is everything.

Imagine you’re in the middle of a Zoom call, or in the middle of writing a blog. Do you allow your mind to wander off somewhere else? Do you find it difficult to stay in the current moment, either worried about the past, or anxious about the future?

If so, your performance takes a hit because you’re not 100% centred on the task in front of you.

It’s so important to focus on what you DO want, not on what you don’t want.

We have control over our thinking and our actions – that’s it.

Focusing on things in the past or future, things you have no control over, or things that don’t involve your actions sets you up for unnecessary anxiety.

Being focused is about attending your mind to what you’re currently doing and being present. Being here. Now.

Focus is like a muscle. You train that muscle and it gets stronger with time. You stop paying attention to it – and it starts lacking.

Focus makes all the difference. It closes the gap between your vision and your reality.

When I was training for competitions, if someone asked me which muscle I train the hardest, I would tell them that it would be my mindset. It makes all the difference in the gym, on stage, and in business.

Once you start to access your winning mindset and apply it, you’ll notice a change. You will start to see a shift in who you become. 

5. Keep showing up consistently


What you are working on is not going to change immediately. You’ve been putting in the work. You keep doing it but you don’t necessarily know when the winning moment will come.

Champions understand that the process must be trusted. You cannot take shortcuts in the process. Some of us want to get there so fast.

However, the definition of the gardener’s mindset is this: “You have to know growth is taking place even though you cannot see it.” You must trust that you are doing the right thing although you cannot physically see it.

One day this work will all pay off.

“You have to know growth is taking place even though you cannot see it.”

Before I had a six-figure business, for years I sat in my room, creating videos from my heart. Every day I planted seeds. Every day I trusted the process and every day I grew, even when I didn’t realise it. 

In the beginning, no one was asking me to speak. Now I have constant invitations.

A lot of people start something and within a few months, they throw in the towel and give up because the result is not instant.

It is not enough to be committed and disciplined if you are not consistent. You have to show up regardless of how you feel. Plant seeds every day, water them, and they will grow.

The misconception many people have is they think they have a consistency problem when actually they lack commitment.

Think about everything you have been consistent about within your everyday life. You were probably consistent in going to school. You have been probably been consistent in going to a job every day. You may have been consistent in taking care of your kids. 

How can you apply the same consistency you’ve applied in other areas of your life to your business?

You need to be relentless in your pursuit of what you want in business. That means you never give up, no matter what. You are persistent in the face of obstacles – you might get disheartened but you refuse to let it keep you down. You show grit and you back yourself.

You perform the best you can and overcome any challenge because you realise that every challenge you face is smaller than you. 

That challenge in front of you is something you were built to overcome. The challenge can grow you in your pursuit to conquer it.

Do you want to find out exactly how to do this in order to grow your business?

This is an invitation for coaches, consultants, and experts who already have achieved results with people and want to earn an extra $5k-$10k+/month ASAP by signing up new, quality clients.

We would work together intensively to:

1) Make your offer irresistible. I’ll help you uplevel your package for your stage in business and the stage that your ideal clients are at to create rock-solid certainty in your offer. We’ll unpack in-depth your client’s journey from point A to point B and refine your signature system. Then we map out the best ways to attract your best-fit clients.

2) Clarify your language. I’ll help you discover and craft the right language and messaging to call in the right clients. We get clarity on their existing beliefs and how to shift their beliefs to inspire them to want to take action and create results.

3) Present content that converts. We use my proven process on video or in posts and emails to attract truly ideal, quality clients. I make sure you’re following my frameworks as precisely as possible – so that you get enquiries from your content.

In order to be the best candidate to get results, you must have experience serving clients in your area of expertise and getting results, and already have a pretty clear idea of what problem you solve and who you enjoy helping the most.

You must also be willing to create content, either writing and/or being on video and sharing your thoughts about the topics you’re an expert in.

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your coaching business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with Coaches who are also growing their business

It’s our Facebook community where ambitious Coaches learn to get more income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

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The Content Approach That Gets You More Leads

If you’ve been in business for a while, I’m sure you realise the importance of sharing content consistently. Most business owners get that.

But if you want to create content to not just tick the box of putting out content, but actually get more leads from your content, it requires more than just showing up on social media or in people’s inboxes and saying “Here I am! Here’s what I do!” Right?

There are specific principles you can follow to increase the likelihood of getting paid clients from your content efforts.

To attract more clients from your content, there’s one approach that’s guaranteed to get you leads more than anything else. And if your content is missing this, you could get likes, but not leads. Let’s face it, it’s leads that you really need.

This approach was first discovered and written about 2,300 years ago and it hasn’t changed. It’s stood the test of time.  It’s been studied for hundreds of years and has been backed by science.

When you follow the principles in this approach, you become certain that you will get more leads from your posts, your webpages and your emails if you get them in front of the right people. This is super exciting.

For years I noticed that there was content that pulled me in and content that pushed me away. But I didn’t know why.

It wasn’t until I studied marketing, that I realised the reason. The people who created content that drew me in used principles of influence, whether they knew it or not.

Influence is the ability to change someone’s mind about something or inspire them to take a new action.  The dictionary definition of influence when it comes to other humans is the capacity to have an effect on the character, development, or behaviour of someone.

There’s a misconception some people have about influence and that is that influence is about trying to get someone to do something they don’t want to do.  That’s not what influence is about.

If you want to use influence for good, which I’m sure you do, using influence principles in your content is about helping someone create positive change in their life.

And remember you’re not trying to everyone. You’re only speaking to your ideal client – to get the right client to take a step closer to you.

You do this by helping them overcome any blocks they have. The goal is to help people who need you to help them overcome any blocks to moving towards you.

There are a lot of people that create content. But not a lot of people use influence principles in their content. They end up disappointed when their content doesn’t convert.

So, how good are you at influencing people to care about what you are saying?

Peter Cunningham, from Geneva Leadership Alliance said, “You can learn all the knowledge in the world about the changes you want to make, but if you can’t influence other people, you will only have frustration to look forward to.”

Frank Kern, one of the top marketers in the world said, “Inspiring people to put their hard-earned money into your pocket instead of theirs is one of the hardest things to do.”

The ability to influence others is not easy.  Knowing the principles of influence can make it a lot easier.  

After creating your free content, ask yourself, “Will this piece of content give my target market what they need to know in order to cross the decision bridge?” 

The decision bridge is where are they right now and where do they need to be in order to say, “I’m ready to buy”? Where do they need to be?

Your potential paying clients are standing at the decision bridge and they are saying, “Oh, I have a better understanding. Now I know what I need to know in order to get started with your program.”

In this video, I share 3 ways to create influential content from the very inventor of the art, Aristotle. Aristotle was a Greek philosopher, and one of the founding fathers of communication theory.

Aristotle believed that persuasion occurs when three components are represented.


2300 years ago, Aristotle wrote a piece on rhetoric. We don’t use the word rhetoric very often anymore, but rhetoric is defined as the art of persuasion.

Aristotle believed that persuasion occurs when 3 components are represented: ethos, logos, and pathos.

1. Influence with Ethos: Ethical Content

The first principle of influential content, according to Aristotle, is ethos, or ethics. Ethics are what make your audience feel they can trust you. This means it’s important to show your credibility.

You show your credibility through:

  1. Personal branding
  2. Having confidence in your delivery
  3. Providing real value

Ethics is about long-term value. I see a lot of people sacrifice it in order to see results and achieve goals faster, but it’s not worth it.  

You might be tempted to do quick fixes, like messaging everyone you know asking them to like your stuff. I’ve seen people go into multiple Facebook groups and post the same thing like: “I got 98 clients this week, who wants to know how?”

I’ve also seen people who advertise their business or offers in an email or a webinar, and they advertise that the answers are inside the email or within the webinar. Then when people open the email or attend the webinar, the answers aren’t provided.

This is not an ethical way to operate. People feel ripped off when they don’t get what they were told they would receive.

I get it, this is a marketing tactic, but they are not building a connection with people, let alone credibility. And they are not doing it ethically. In business, you have to do things with integrity.

If you’re in business for the long haul, you have to have an abundance mindset, and you need to avoid unethical tactics.

Reputation over money. Every time.


If you keep your integrity, treat your clients well, and be totally honest, you will maintain your credibility. Reputation trumps over money every time. When you have a good reputation, trust comes along with it.

Trust is exchanged between people much like a currency, it can be given and received. Trust can be built up over time, but once you’ve lost it, trust is hard to rebuild. It’s not impossible to rebuild, however, it just takes a lot of work.

Trust forms the basis of all human relationships and the extent to which you have influence is largely based on the extent to which people trust you and you are willing to trust them.


2. Influence with Pathos: Emotional Content

Aristotle’s second tool of persuasion is pathos, which is the use of emotion. 

You use emotions in your content through:

a) Telling stories
b) Inspirational quotes
c) Using vivid language

Brene Brown says “…stories are just data with a soul.” I think that’s really cool. It’s not just facts, but it’s got a soul and a story to it. Great content creators are great storytellers.

You can use stories to evoke emotions. You can talk about real-life examples and you can share inspirational quotes. You can use very vivid descriptive language that describes a scenario and evokes emotion.

Using stories helps evoke emotions.


Some psychologists believe that using human reasoning is simply an attempt to justify your emotional decisions. Whether this is right or not, emotions have the power to trigger action.

The concept of branding is mainly based on brands’ ability to cause emotional reactions and responses to these reactions.

I do know that most people tend to buy emotionally and back it up with logic. Emotions definitely have the power to trigger us to take action.

Without pathos, content would just be a list of facts and no one likes to be bored by plain facts alone.

On the other hand, an emotion overload without facts can make people feel like you’re being too fluffy and they’re not getting value. So it’s about balance.

You want to make your audience feel something. You want them to be moved, emotionally with your content. You want to create that bridge between us and them, which you do by being real, vulnerable, and showing your human side.

The largest engagement I’ve ever received on a post was a super vulnerable post that got over 500 comments. I couldn’t believe it. I didn’t do it intentionally. It wasn’t a content strategy. It was a personal post and not for my business.

It was really interesting to see when you talk vulnerably about your struggle like I did in that post, (which was really hard for me) how people responded to it.

Emotion is an incredible way to create that sense of bonding and rapport with people. It helps you bridge the gap between yourself and your audience.

Ask yourself in your content if you are evoking emotion in your content? If not, ask yourself how you can evoke emotion within your content.

3. Influence with Logos: Logical Content

Aristotle’s third rule is logos, which is also known as reason.

  1. The structure of your content
  2. Your referencing of studies, statistics and case studies
  3. Using comparisons, analogies and metaphors

To use logic in your marketing strategies, it’s about empathizing with your audience by meeting them where they’re at. You then explain a different way to look at something.

Having structure in your content is critical. What a lot of people do is they have a topic, and they show up and talk about it, but they don’t have a clear thought-out structure, with a planned intro, body, and call to action.

They don’t divide their content into these 3 clear pieces and they don’t practise it and take it through an actual formula.

To apply reason in your content you have to think through a few things:

Every piece of my content that I put out that is not a simple connection piece or a fun piece, but a piece of value content all follow a structure.

I use 7 ingredients that I incorporate in my content. I actually am going to be teaching this in an upcoming master class.

This structure helps people stay engaged and keep reading. If your content does not have structure and a nice clear flow, people can feel like it’s disjointed. If it follows a clear, sequential flow, it is easier for people to take in.

Structure helps people stay engaged and keep reading.


If you think about the way a book is written. It’s not like the author just puts all the ideas on paper and presents it to you.

They take the time to read every word and they think about the storyline and they craft it around a structure.

Statistics also come under logos. You need to reference studies, case studies, data, and real-life stories.

Analogies and metaphors can be really powerful because they help people see things in a different way. This is about meeting people where they are at, and explaining to people a different way of looking at things.

The structure I use always meets people where they are at. You usually meet them with the struggle or the problem, whether that is directly or indirectly.

Most people aren’t walking around thinking they want their amazing, epic dream life. Most people are thinking about one specific problem or their many specific problems.

The structure is to meet them where they are at and shift them to a different way of looking at something. A mistake a lot of people make is they insult people’s intelligence.

Aristotle’s 3 lessons of rhetoric fundamentally address how human beings are influenced.  Ethos, pathos and logos have had the ability to influence people throughout the centuries.

In the words of Aristotle himself, “The art of persuasion lies in knowing how to combine these three principles in the right amounts.”

This is the fun, creative side of the process.

There are multiple ways to influence the brain, I’ve just shared 3 of them here.

I created a free, live, online masterclass that shows you other principles of influence, plus how to apply them, in my upcoming masterclass on Tuesday 3rd August.

I’ll be sharing:

  1. 3 Unique & Unconventional Ingredients that can INSTANTLY transform your content
  2. ​The Psychology Of Influence Principles The Experts Use to inspire people to take action
  3. My Signature ‘Content Roll-Out Map’ to create your 30-Day content plan in less than an hour
  4. The EXACT Words and Phrases to NEVER Include if you want to resonate with the right people.
  5. The Psychology Of Influence Principles that experts use to inspire people to take action
  6. Before and After Content Makeover Examples, so you can see the principles in action, to save you a lot of time and confusion!

…so you have a reliable strategy you can use to attract new clients with your content & make $10k+ every month.⠀

Click here to find out more or register

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Are You Winging It With Your Content And What To Do Instead

Are you winging it with your content?

If you’re putting out content and you’re not getting consistent clients from it, there are probably a few things missing that I want to share with you.

Without compelling content your emails don’t get opened, your posts get lost in the newsfeed and you don’t get your unique brilliance in front of your ideal clients, which ultimately means you don’t get clients.

If you want to get clients consistently, it’s crucial that you know how to connect with your ideal clients to stop the scroll, get people to open your emails, and provide value that helps people.

Your content can so easily be flicked on past if you are not writing content that’s engaging and compelling.

Clients are everywhere. The only thing between you and them is the words you use to capture their attention.  To attract amazing clients, you need to learn the language that connects with them.

80% of what brings you success in your marketing is the words you choose in your content. to There are 3 things I recommend you need in order to attract clients through your content.

1 – Plan

The first thing you need is a content plan.

You need an overarching strategy, which you use to plan out all your content. A lot of business owners don’t have a content plan.  

A content plan is a map knowing how many times you’re posting, what you’re posting (blog, email, etc), and what topics you’re posting about. These all have to clearly be aimed at your ideal clients.

There are some necessary pieces that need to go in your plan to make it work. If you don’t have these pieces in place, your content is not going to be effective.

There are 7 elements I recommend to put into your content plan:

1. Knowing your offer: What is your main paid offer that you’re creating content to lead to?

This is so important because all your content needs to lead to your signature offer. Each piece of content will have some form of action that you are asking someone to do. The action might be small or large.

The action could be to ask people to post below what your favourite tip was, or to jump into your Facebook Live, or to grab your free resource. Each piece of content has to inspire action in some way.

Inspiring action is getting people to take one step closer towards you. Not every single post is asking people to buy your product or service. But every post needs to move the buyers along in their buying journey towards you.

Inspiring action is getting people to take one step closer towards you….every post needs to move the buyers along in their buying journey towards you.

Some people won’t buy from you and that’s okay. Just keep providing value and showing up for your community. But eventually, people are going to either get on a sales page or get on a sales call, and you’re going to invite them to work with you if they’re the right fit.

And so you need to know what your main paid offer is, so you can reverse engineer your content to lead them to this. So you ask: What is the purpose of each content post? How is it leading people along the buyers’ journey?

This is critical and it’s something that a lot of business owners don’t take the time to map out. And they wonder why they’re not getting clients.

2 –  Know where you will consistently share your content

You also want to decide where you’re going to consistently post your content. You don’t need to post everywhere.

I do recommend though that you consistently post on Facebook, and then you choose one or two other platforms like LinkedIn, or Instagram depending on your niche. Utilise your posts and stories also.  

3 – What topics you will share content about

Consider the topics that you’re going to share content about. You want to have one overarching topic that you share about and that should fall into a certain bucket or a category. The categories are separated into four buckets.

1 – Business – small business, corporate, wealth, finances, investing, property etc
2 – Relationships – parenting, divorce coaching, dating coaching, relationship therapy etc
3 – Health – physical training, weight loss coaching, helping people through chronic illness, mental health, emotional health etc
4 – Personal Development – a hobby, a creative project, personal skills, purpose etc

5 – The beliefs you will shift with your content

The next thing you need to think about is what beliefs are you going to shift with your content? Ask yourself, what does your potential client currently believe and what do you want them to believe after reading or watching your content?

You have to list each of these. You need to know what beliefs are not serving them and what beliefs are keeping them stuck. You need to target your content to help your potential clients to change their beliefs.  

I’m running a masterclass that will cover exactly how to shift beliefs through your content in just over a week. Find out more details at the end of this blog.

6 – When you will create your content

Taking time to create your content is really important so you need to block out some time each week for when you will create your content.

I have cave days. Every Wednesday I turn off my phone and internet and I create.  You need to be diligent to block this time out and not book people in during this time.

7 – When you will deliver your content

I really resisted delivering content consistently when I first was in business. I didn’t like that feeling of commitment. I used to be hesitant to commit to showing up every single week at the same time.

I do my Facebook Lives every week at 8 pm on a Wednesday. I’ve been showing up every week for about the last two years. I’ve only had a couple of times off because of illness, but most of the time I show up, whether I feel like it or not.

There are people who know I’m sharing in this timeslot and they know I’m showing up, and I don’t want to let people down. It’s helped me so much as a content creator to organise my knowledge and to communicate my value also.

When you’ve got a container to pour your ideas into, the ideas can keep flowing more freely.

When you’ve got a container to pour your ideas into, the ideas just keep flowing.

I’m constantly investing in business courses, coaches and personal development, and learning and reading, so I’m constantly inspired to share the knowledge I’m learning.

You can always leverage your content also. No one’s going to remember something that you posted six months ago, if you just rework it and change it slightly.

If you’re concerned about repeating yourself, think about this. Do you remember what you ate for dinner five days ago? Let alone what someone posted on their social media 3 months ago, right?!

It’s the same with posting. It’s unlikely that you’re going to remember what other people post, so you can cycle your content and leverage it if you feel like you’re going to run out of ideas.

8 – How often you will share content each week

Finally, decide how often you will share your content.

Will you share your content a couple of times a week? What I’d recommend as a strategy is that you share at least three content posts a week.

Share from your personal profile in Facebook groups, because this is where Facebook shows it to the most people.

You’ll notice that you hardly get any engagement and reach in your Facebook business page. 99% of people on your Facebook page aren’t going to see your posts because Facebook knows it’s a business page.

But Facebook rewards you when you are always posting on Facebook because it keeps people on there, especially if you’re posting things that a lot of people are engaging in.

2 – Formula

The second thing you need to think about when creating content is you need a formula. A formula is a structure for your post so that you’re planting seeds in that person’s mind.

You’re opening loops and you’re doing the most important thing that is needed with content, which is inspiring action.

Crafting compelling content is a skill. Copywriting is a skill and a profession. People spend a long time studying it and reading about it. It’s not something that you’re going to be perfect at straight away. It’s something that you need to practice.

But the good news is, there’s a formula to it. There’s a formula to influencing and using ethical influence principles that inspire people to improve the quality of their lives.  Anyone can learn the formula.

If you don’t have an effective formula, your posts don’t get you new clients, which is what most people want from their content.

If you don’t have an effective formula, your posts don’t get you new clients…

I’ve got an upcoming masterclass where I share the structure, formula, and ingredients to use in your content, no matter where and how you’re showing up online. There are ingredients that you can put into your content to instantly transform your content, so you can get clients reliably and consistently.

Even if you put in one of these ingredients, you can notice a shift in your content straight away.

When you have these ingredients as opposed to just showing up and throwing up (as the saying goes in marketing), with practice you will develop the craft of it.

Every time I need clients, you can use these skills to craft your posts. It does take more thinking and some extra time, but it’s worth it. You can trust it to draw you in more clients.

3 – Consistent Action

The third thing you need is to take consistent action.

It’s one thing to have a plan and one thing to have a formula. But if you’re not taking consistent action, it’s not going to work.

You have to take consistent action and that means showing up imperfectly. When I look back on my content, there are always things I wish I did better. There’s always more planning and perfection that you can add to your content, but it’s the consistency that gets you clients consistently.

Because I have kept posting regularly posting and people get used to seeing me. They see me in my emails, on my Facebook Lives, on podcasts, on LinkedIn, on Instagram stories and other social media.

You come into people’s world in all different ways, and you’re not just doing it when you need a client and when you’re desperate, or when you have an event coming up, you’re doing content consistently, and it takes a shift in your mindset to do this.

Having an abundance mindset enables you to keep showing up for your community and your people, even if they never buy from you.

You have to say to yourself that you are doing it for your community and for your people, even if they never buy from you. You just need to keep showing up and giving value. That’s the mindset that we need to have.

People begin to trust you. When you have an abundance mentality the right people will reach out to you.

People can book into my calendar easily. I’ve got lots of links, everywhere and I’ve got lots of landing pages, free resources – my website is full of links that lead people to Click Funnels, which I use for my landing pages.

People can download cheat sheets and guides, and then they come into my email list. I nurture them and provide value. And I see a lot of people open my emails and consume the content that have never bought from me, and that’s okay.

When you’ve got an abundant mindset, the right people are going to book into your calendar for a strategy session with you. And if they’re the right fit they will work with you.

I work together with people in the following areas:

1) Creating compelling content that converts

I help you craft the right language to attract your ideal client, so the right people can immediately see what you’re all about and that your program is right for them. We also makeover your existing marketing and online presence and make sure your offer is irresistible.

2) Creating automated marketing funnels

I help you create a 24/7 marketing machine that you can rely on and also massively frees up your time. You don’t need to be a tech expert, I hold your hand and walk through it every step of the way with you.

3) Creating profitable presentations

We use my proven process to craft the right language that signs ups truly ideal, quality clients from your presentations.

In order to be the best candidate to get results, you must have experience serving clients in your area of expertise and getting results, and already have a pretty clear idea of what problem you solve and who you enjoy helping the most.

If you’re not sure if you meet this qualification, message me on Facebook or email me at info@katmillar.com and we’ll discuss it.

You need to be willing to create content consistently, either writing and/or being on video and sharing your thoughts about the topics you’re an expert in.

If you’re interested, get in touch and we will have a chat and see if you are a good fit.

I look forward to chatting with you!

Kat

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The Difference Between High-Converting and Low-Converting Content

There are TWO WORDS standing between you and your ideal clients: YOUR WORDS.

In order to create content that converts, you need to know how to use your words to link people to your product or service.

Your word choices either widen the gap between you and your ideal client or close the gap.

Most people are winging it with their content and don’t have an effective content strategy, because they don’t realise that successful content follows a formula.

When your words hit the spot, they draw the right clients towards you and people consistently start reaching out wanting to work with you.

It seems like magic, but it’s actually very simple when you know how.

The best news is, creating high-converting content is a skill that anyone can learn, so that means you. All you need to do is learn the principles and then follow them.

Learning compelling content principles transforms your ability to create content that converts, so you never have to worry about how to get clients through your content again. I believe learning how to create content that converts is the most useful, yet underrated skill you can have as a solopreneur.

First I want to clarify what I mean by converting and what I mean by content.

Converting, by my personal definition that I’m speaking about in this blog means that the content does what it’s intended to do.

This means people take action on your piece of content. A high or low conversion rate could be based on a percentage or a number of people that take action from seeing your content.

Content, by my definition, is everything you create online. This includes your web pages, social media posts, sales letters, Facebook ads, emails, videos etc.

Every type of content can benefit from what I’m going to share because the principles I teach apply across all content.

Of course, different content has different purposes. A sales page is inviting someone to buy something directly, so a sales page has its own unique structure that it needs to follow.

There is a heap of things a sales page needs that are beyond the scope of this blog, however. A website also has a whole lot of factors that are needed for someone to take the next step.

So think of conversion as the person taking the action step you recommend in your piece of content.  And I’ll give you some examples of actions in this training.

You can benefit from learning these principles across the board in your content.

There are 7 ingredients that I teach in order to attract clients through your content. Today I am going to focus primarily on 3 areas.

1 – Trust

The first ingredient is trust. Without trust, it’s impossible for your content to convert.

There are 3 main things that are important to include in all your content, in order to get people to trust you.

1. Your Credibility

The first reason people will trust you is your credibility. Your trustworthiness as a person builds your credibility.

Think about someone that you trust, and think about why you trust them. What qualities do they have that lead you to trust them?

For example, I’m thinking of a friend now who I completely trust, and the reason I trust her is that she’s a person of integrity, she’s consistent, she does what she says she’s going to do and she is very real. She has an incredible heart and that shows in her actions, not just in her words.

You may have an incredible offer and your program may be great, but if you aren’t trustworthy as a person, people won’t trust your offer.

Ask yourself; Are you really living what you’re teaching? Are you walking the talk?

An example of this is if you are a coach, but you are not receiving coaching yourself.

Or another example is if you’re selling something you say is an essential product, but you don’t actually buy it yourself.

All of these things form your integrity, your character, and the depths of who you are. This is the first thing to look at if you want people to trust you.

2. Your Offer

The second thing people need to trust is your offer.

You could be the loveliest person in the world, and you could have the biggest heart ever. But people don’t just pay to work with a nice person.

When I went to a surgeon recently, I didn’t want him to just be nice, I wanted him to know what he was doing.

I wanted to know what his method was and I wanted to know that it would be a good return on my investment.

There are many different elements that go into making a great offer.

For example, a great offer needs to have some type of guarantee. It also needs to have some element of curriculum where you clearly lay out the path from Point A to Point B .

Ask yourself, how much can people trust your offer?

If you need help in creating an irresistible offer, then please reach out to me. I loved to help people craft an offer they can have rock-solid confidence.

3. Your Method

The third thing people need to trust is your method.

Let’s say you’re a health coach and your method is that you teach eating 6 meals a day.

Do the people that you want to attract actually all want to eat 6 meals a day? Is this a method that can work for most people?

Your method has to line up with what your potential clients want and also line with your core beliefs.

Something I found really valuable as a personal trainer, was not siding with these controversial fad diets as the only way to do things. We are all different in what works for us.

I had an opinion on every single one of them, but my opinion was to show both the pros and the cons. You have to be willing to stand for and against things and be strong in your personal method, but that doesn’t mean saying there’s only one way.

You must believe in your method, so people trust you and trust your method.

You need to have lived experience because if you’ve lived it, people can feel that.

For example, if I was teaching Google Analytics, and SEO, that’s not something that I’ve really learned.

However, I’ve lived content creating, presenting, and automation systems. These are the main ways I’ve grown my business. So these are the 3 main things I help people with.

The 8 pillars in my accelerator program are all things I’ve done myself. It’s so important that people can trust your way of doing things.

Now I want to touch on 3 other things that sit under the banner of building trust.

Social Proof

You can show trust for your content with social proof. You can include stories, case studies and testimonials of people you have helped.

When you tell a testimonial, you don’t have to say, “Here’s a testimonial…” You can let it come naturally through in your content. You can be talking about a subject, and then you might bring an example of someone you’ve helped within that subject.

For example, I have a client recently who did a webinar and she made over $12,000. I just include stories like this within my content, that line up with the content I am creating.

I also have a client who I helped move from being a CEO of a medium-sized company to leaving his job and starting his own business, so I shared this in my content around the difference between a 9-5 mindset and an entrepreneurial mindset.

Bringing stories and examples of lived experiences of your clients that you’ve helped adds social proof to your content.

Social Circle

Who are the type of people you attract? Who is attracted to you and who is in your social circle? Do you have a community that is full of people bitching or complaining? Do you attract people who are toxic?

We have to really look at our standards of who we allow to spend time with us in close proximity.

Last night I went to my friend Lisa Jane’s networking event online. I’d had a full day of clients before so I had a long day. I turned up because I knew she attracts quality people. I knew that the people who came would be quality people.

Your social circle makes an impact on the way people trust you also. If you surround yourself with like-minded, authentic, growth-minded people, those are the types of people you will attract.

Social Experience

Do you have a lived, embodied experience of what you’re teaching and sharing?

Are you being an example of possibilities?

Few things are more of a turn-off than someone not living what they’re saying.

An example of this is a health coach who has some bad nutrition and lifestyle habits.

Or a relationship coach that wasn’t good at relationships.

Obviously it’s not about perfection, but about being a role model.

Would you rather work with someone who has lived and embodies what they teach or would you prefer to learn from someone who is just teaching a theory they’ve never actually put into practice?

Are you constantly setting your standards high and growing towards them, and not just teaching theory?

2 – Curiosity

The second ingredient you need in order to attract clients through your content is curiosity.

I’ve spoken about this before in previous blogs, but it’s such a powerful ingredient to include in your content, so you can open up a desire and have your content convert.

It’s the difference between something being nice to read or it being a must-read. It’s the difference between something being nice to watch or something that you absolutely have to watch.

TV series do this well. They leave open loops in your brain, so you’re just wanting to close that loop. You are just waiting to see the new episode so you can close the loop. This draws curiosity.

In business, you do this by teaching people something they didn’t know. And then you show them that there is more that there is still to know, which makes them realise they need to know more. This shifts their perception and makes them somewhat more curious.

It’s not that you’re trying to be elusive or vague, or dangle a carrot and then take it away and say, “Hey, contact me if you want more information.” You need to give as much value as you can.

You also need to open the slope of curiosity, where they want to know more because they’ve just had an epiphany that there is more to what you are teaching.

This helps people realise that you do something different from what they’re used to, or you come from an angle that is different to what they’ve heard before. They see that you teach in a way that’s slightly different or your content lands differently.

To make this happen you have to craft your content. When you take time to craft your content, you don’t just check it to make it perfect,  but you craft your words to create a shift in someone’s perception and this opens up that curiosity.

That’s what makes people private message me. After I share a video or share a piece of content, I often have people DM me. I share a lot in my content and I don’t hold back, but I am also transparent in that I show that there’s so much more to know

Curiosity is a really cool ingredient to include in your content. If you learn to make people curious and you apply this in your content, it can be a  game-changer in your content and the way you connect with potential clients.

3 – Take Action

The third thing I recommend that every piece of content needs is it has to have a call to action.

I recommend that all of your content inspires some form of action. You might do this overtly or covertly.

I don’t always say to people to DM me or click a link in my bio. Some posts pose a question, and this gets people to start shifting in their minds, in order to take action.

You have to ask yourself – what is the purpose of the content piece.

What’s the point of crafting a beautiful piece of content that’s interesting and nice to look at, but if it doesn’t inspire someone to take action?

All your content should help someone take action, and that action might be a very small step, but it’s one step closer to them improving their life.

Not everyone who reads your content is ready to talk to you or to invest in you straight away.

Some people wait 3 or 6 months before they contact me, for example. I’ve had people sit on my email list for a year before they get in touch with me. Other times people contact me straight away and make a fast decision to work with me.

I consistently put out content and I consistently get clients, because of the varying stages of the buyer’s journey that people go through.

The buyer’s journey starts with someone becoming aware of you and then they need to build trust. This leads them to become aware they have a problem, then they become aware of the cause of the problem, and this flows to them becoming aware of the solution. This then follows to the buyer becoming aware that you provide the solution.

People go on the buyer’s journey at different rates, some people do it quickly, some people take longer.

When you sit down to create your content posts, start with the action you want the person to take and then work back from there.

A major benefit of starting with the end in mind is that people get used to you inspiring action. They get used to you popping up in their social feeds, and they begin to know that you give quality content that will inspire them to take action. So they take the time to read and watch your content.

These are the keys to consistently making offers but having them not seem like you are trying to push a sale, because the next step is not something they will have to pay for and also you have provided value.

Do you want help doing this so you can get more clients and grow your business?

I work together with my clients in the following areas:

1) Making your offer irresistible. I help you get clear on the best packaging and pricing for your stage in business and the stage that your ideal clients are at.

2) Clarifying your language. I help you understand the beliefs your ideal clients have and what you want them to believe. Most importantly I help you use the right language for your ideal client, so the right people can immediately see what you’re all about and that your program is right for them.

3) Creating organic, compelling content that converts. I use my proven process to craft the right language that calls in truly ideal, quality clients and I make sure you’re following the frameworks as precisely as possible. This will ensure you get enquiries from your content.

In order to be the best candidate to get results, you must have experience serving clients in your area of expertise and getting results, and already have a pretty clear idea of what problem you solve and who you enjoy helping the most.

If you’re not sure if you meet this qualification, message me on Facebook or email me at info@katmillar.com and we’ll discuss it.

You need to be willing to create content consistently, either writing and/or being on video and sharing your thoughts about the topics you’re an expert in.

If you’re interested, get in touch and we will have a chat and see if you are a good fit.

I look forward to chatting with you!

Kat.

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3 Things Your Social Media Posts Must Have To Attract New Clients

Are your social media posts attracting the clients you’re hoping for?

If you want to grow your business to $10k+ months consistently, knowing how to craft content that connects with your ideal clients is essential.

You need to understand the principles to gain and MAINTAIN people’s attention, so you can inspire and influence the right people to work with you.

Have you ever wondered what makes a post a MUST-read, not a ‘nice-to-read?’

Over the last 5+ years helping coaches, consultants, and experts to create compelling content, I’ve discovered there are 3 main things that need to go into social media posts to attract quality clients.

This is a major piece of what I do as a business coach: helping people to create content that not only gains attention but MAINTAINS attention so that people want to take action on what you’re sharing and be inspired to work with you.

When you include these 3 elements into your content in the right way, your content PULLS the right people to your posts, and attracts clients to you CONSISTENTLY, without you having to pay for ads.

You can apply these elements in your content straight away to be seen as an authority, sign up more clients, and finally make the money you deserve!

You can use these principles on video as well as in written content, including blogs and emails.

The 3 main issues I’ve discovered that stop people’s social posts from connecting with ideal clients are:

  1. Not enough credibility
  2. Not creating a mindset shift
  3. Being too vague

So how do you overcome these problems? Here are 3 powerful ways…

1 – Authority Positioning

Content with very little (if any) authority is an issue I see all the time.

This is where people post tips or ‘how-to’ teaching, but don’t come from a place of sharing their own credibility and experience.

Positioning yourself as an authority builds trust and credibility.

If you don’t position yourself as an authority, people won’t value you.

In order to position yourself as an expert, it’s important that you don’t just give tips, because anyone can Google information. What you need to do is ‘move’ a person when they consume your content. Inspire and influence them to act.

You can up-level your positioning by giving case studies, testimonials, and sharing from your own life.

A lot of people resist positioning themselves as an authority and expert because they have fear around it.

One of the biggest problems people have when it comes to positioning is that they’re not confident in making bold statements, asking bold questions, and being boldly niched.

Being boldly niched is really important because when you niche down and become micro niched, this is when you will find your ideal clients.

Sharing your credibility and presenting yourself as an authority is key to having people listen to you.

A lot of people struggle with imposter syndrome and not feeling good enough to present themself as an authority. It’s a massive mindset issue that can take you out of business.

You need to get over this fear of not wanting to position yourself as an authority. It doesn’t take long to fix this issue. I’ve had people clear this in as little as one session with me.

Obviously, there are layers to this issue and you need to go to the root cause and clear that limiting belief.

This invaribly pops up when you are wanting to go to the next level.

If you want to go from a startup to 5K months, your mindset around this might create a ceiling for you to keep you ‘safe’.

If you want to go from 10K months to 20K months, then you must address the limiting beliefs you have to get you to the next level.

Remember, when you’re positioning yourself as an authority, you can’t guarantee that someone will make what you are claiming, cecause each situation is different. The person has to do the work, be committed, and work towards an outcome. If they do the steps you advise and put in the work, then they can achieve what you are claiming, but they have to do the work.

If you have achieved it, or you’ve had someone achieve it, you can be confident in your authority positioning. There’s no magic rule that says you have to help a certain amount of people achieve a result before you can position yourself as an authority.

However, you need to know how to articulate how to help someone get it. Then you want to show up with that authority.

The definition of authority by Merriam-Webster dictionary is…

“The confident quality of someone who knows a lot about something or who is respected by other people.”

I really like that definition because confident qualities are when you know a lot about something, you have studied and researched it, and you’ve got experience about something, and you’re probably respected by other people.

There are 3 E’s you need to share when you are showing your authority…

1 – Evidence

2 – Experience

3 – Education

The way to position yourself as an authority is to give evidence of the fact that you know what you’re talking about, show your experience and then also educate people. Your social media posts have to have some element of authority positioning in them.

2 – Belief-Shifting Language

Belief-shifting language is where we are super clear on the belief that our ideal client has, and the belief we WANT them to have, and we craft our content in a way that bridges that gap.

Often people are actually consuming your content but not actually having a shift in their beliefs.  So they learn something, as opposed to having an ‘a-ha’ moment.

I was working yesterday with my mastermind private group, and we were talking about the beliefs that their clients currently have. It’s these beliefs that you have to aim for in your content to shift.

To shift a mindset, you need to be super clear on what beliefs are not serving your ideal clients and then shift them to a mindset and belief that will serve them. This is based on the premise that you have something that’s going to improve their life, that is going to be valuable to the right person.

So you want to work out what beliefs your ideal client currently has and then address these beliefs. You can do this on a piece of paper.  And then you craft your content in a way that bridges that belief gap.

Aim to shift only one mindset or belief in each of your posts. People don’t take any action on your posts because they haven’t had that epiphany moment. And it doesn’t need to be big, but it’s a revelation or a shift in their thinking.

Think of content as a strategy. It’s not just one post, but it’s multiple posts. I signed up 3 clients this week and the one I signed up today was because she had been reading multiple posts from me.

It’s been a journey for her to trust me and my capability as a business coach. And this has been built over time.

It’s not about selling to people on one post. It’s about pre-selling people over time. Then when you’ve planted lots of seeds, and the person is ready and had an ‘a-ha’ moment, they will be pre-sold before they have a strategy call with you.

If you keep showing up with the right content for the right people, you’ll keep getting clients.

When they’re ready, they’ll reach out. It’s a beautiful thing!

3 – Clear Problem, Cause & Solution

The third thing your social media posts need to include is the clear problem, the cause of the problem, and the solution to the problem.

Many times the reason people’s posts don’t lead to attracting clients is that they’re too vague. They’re too big picture, too fluffy, or even too overwhelming.

There are too many ideas going on, as opposed to addressing a clear problem, the cause of the problem, and giving a clear solution.

This is what I help people to achieve in their content. It’s one of the main things I work on with my clients, because ‘closing the gap’ is so important.

Being too vague leaves people nowhere.

An example is people may write in their post, “Are you feeling stuck in your life?” Or “Do you want to fulfill your potential”

The problem with this is that is not typically the conversation people are having in their own mind.

The conversation people are having in their own mind, is usually very specific and quite detailed.

If you think about conversations that you have at a bus stop or at a checkout line. You don’t normally say things like, “I’m stuck” or “I’m not fulfilling my potential in life.”

People don’t typically use that kind of language. They use more specifics.

Like “My daughter is misbehaving, and she’s constantly throwing her toys out of the cot.”

Or you may say something like, “I just really want to be able to fit my fit my dress for this party coming up.”

Compelling content addresses specific concerns.  You need to be bold and niched and be specific about who you help and with what area you help with.

You’ve got to choose a very clear problem and a very clear niche that is not too big picture.

Once you’ve chosen your micro-niche, look at the problems the people have and address these problems.

But don’t just go on about the problem. Share the cause of the problem, and provide ways to solve their problem, and the solution in your content.

This is where you present a framework, process or roadmap that people can follow to get them to the solution they are seeking to their problem.

So ultimately, what need to do is create multiple posts as a strategy.

The steps I follow to create compelling content that resonates with my ideal clients are:

Step 1 – Create a post outlining a problem someone has, and write it directly to a person who wants a specific outcome you can provide.

Step 2 – Explain the connection between the outcome they want and the type of help you provide.

Step 3 –  Explain what your offer includes and who it’s for, then invite people to reach out to you.

Always call out a group of people in your posts. These are your niche. If you go through some of the posts on my Instagram and on my Facebook, you’ll see that I do this.

I explain who the events are for – ie: coaches, consultants and service-based entrepreneurs. I then mention the specific results that people are seeking help for, like building a pipeline of ideas and a pipeline of clients so they can scale their business to 10k months or more.

The reason we invite people to reach out to us, rather than posting an external link, is because Facebook doesn’t show your posts to many people if it has a link in it. They don’t want people to jump off Facebook onto your landing page or your website.

When you put an external link, maybe 1% of your followers see this. So you invite people to reach out to you instead. And then you can share your landing page with people.

I signed up 4 dream clients this week by applying some of these compelling content principles, as well as the other ingredients I teach in my ‘Compelling Content Formula’

The system is what I personally use to get clients consistently and make $10k+/month in my business.

I typically get at least 3 discovery calls booked into my calendar every week by applying these principles.

And now I’ve decided to create a brand-new 30-day content makeover mastermind to share the exact strategy!

I’ll be leading a small group of people through my proven process to create the right language to call in truly ideal, quality clients.

It will cover how to craft organic content so that the right people will be attracted to you and want to work with you.

I’ll also be doing weekly live ‘make-overs’ of your content using my compelling content formula…

…so you not only learn the skill of creating content that converts but also know exactly how to apply it to your particular business straight away, and on an ongoing basis.

This mastermind is for people who are already in business, have already had clients, and are pretty settled on a particular niche.

You must enjoy sharing your thoughts about the topics you’re an expert in.

It will be a very exclusive small group so that everyone gets personal coaching with me on their content in order to attract the right clients.

If you’re interested and you’d like to be considered for the mastermind, send me a message on Facebook, or email me at info@katmillar.com.

I’ll ask you some questions to see if you’re the right fit for the program. If you are, I’ll share with you the details to get you started.

I look forward to chatting with you!

Kat

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