Want to know the FASTEST way to turn strangers into clients?⠀

There are a lot of factors that lead to success in signing clients. We need a great offer, an effective marketing plan, skills, and tools that people want in our area of expertise. 

Those things are a given.

But none of that will help us if we don’t have TRUST. 

In the past, trust was built by close physical proximity. In this new age, we need to build it in other ways. 

Because of the wide range of options online, a lot of people are now more cautious when it comes to trusting people they don’t know. 

The interesting thing with trust is that you can’t buy it or convince people to believe you’re trustworthy. You’ve got to be intentional to earn it. 

Trust is stored and nurtured like money in a bank account. 

You make deposits into your followers’ accounts then exchange that trust with you when they follow you and buy from you.

It’s hard to quantify exactly how important trust is for business owners, but a lack of trust could potentially be your biggest expense.

Without trust, so many people lose sales without even knowing it. Trust is the social glue that holds business relationships together.

Yet, despite the importance of trust in the business world today, not everyone gives it the focus and nurturing it deserves.

So, how do you develop trust, so you can turn more strangers into clients?

Here’s what I believe is the number one thing…

EARN TIME

Trust develops with time.

There’s a piece of research that was done that showed it takes seven hours of consuming content for people to make a significant buying decision.

If you don’t have time with someone, it’s hard to get them to trust you. 

When you’re consistently showing up with value, you get to teach people new things. Through that, you demonstrate how you can help them …

… but people need personal connection as well as valuable content.

Around 16 years ago, I was a Personal Fitness Instructor. A gentleman came into the gym wearing a very solemn face.

I was full of energy and a little nervous as he was skeptical, wondering what a woman, half his age could teach him.

He became my client and we worked together for over 10 years, and now he’s my good friend.

As I think back to why he signed up with me, I hadn’t had a lot of business experience yet we had a rapport, and we had trust.

I’ll share my reflections, through the story with Richard, in the following 3 points.

How do you earn time?

1. Prove yourself through peers 

Richard walked into the gym, asked for the Manager, and asked to speak to the best Personal Trainer in the gym.

I had a great relationship with the Manager and when I look back, I see that I was using a business technique called ‘Relationship Marketing’.

I didn’t realise until later this is the way that I built trust with him which led to him giving me a lot of leads.

Therefore, I had earned the time with Richard because of the referral from the Manager.

When someone has referred you somewhere, you would be much quicker in signing up to the program than you would if you had just seen a Facebook Ad.

Even though referrals are a wonderful strategy, it’s not a strategy that you can fully rely on to grow your business.

It’s not a proactive strategy in terms of marketing.

Tony Robbins says, “It’s not enough to be excellent anymore. It’s about being outstanding.”

You can ask people for testimonials and reviews and you can create a community where people are talking about you.

For example, in my Inner Circle community, there are people who have been with me for 2 years and others who have just joined the group so when they are all together …

… the ones who have been in the group longer can testify that yes, Kat knows what she’s doing and she gets results.

These are some of the ways that you can fast-track this process of building trust by proving yourself through your peers.

This is the first reason why Richard signed up.

The second way to turn a stranger into a client is …

2. Believe in their most radical future vision 

When people show up to a Strategy Session with you and they tell you their future vision, who they want to be – because that’s what they want …

… in every cell of your body, you need to believe in their vision.

Richard came to me with the vision of wanting to look like Carlos Spencer, a former New Zealand Rugby Union player. Richard was a smaller build and had a smaller frame than what Carlos has.

Instead of telling Richard that he couldn’t do it because he was a different build, as other trainers had done, I began to encourage him on his journey …

… because I didn’t have his trust just yet.

I was able to be share more with him AFTER I had built rapport and trust and he chose someone else that he admired that was more his body build – Bruce Lee.

He trained consistently with me, 3 times a week for years. He went on to compete in 3 Body Building Competitions in the Master’s Division and then became a Personal Trainer.

Richard is in his early 70s, runs a business ‘Addicted To Training’ and is still going strong.

When you REALLY believe in someone’s future identity, you build massive trust.

3. Contribute to their life more than they’re paying for

You can be so much for than just a coach for your clients. You will be evolving over the years and people follow people.

People don’t follow programs. People don’t follow products, they follow people.

You could have the most amazing service in the world, but if you don’t have their trust, they won’t buy your service. Your audience, your people are watching your life.

They want to aspire to their next level and if you have gone before them and created a recipe for success, they will follow you and buy from you.

They want to know that you ‘get them’ and understand them. You have been in their hole and have climbed out of it so now you can show them how they can too.

You’ll be able to make a much bigger impact with your followers.

If there’s one key point I want you to take away, it’s this: when you know how to earn time, your marketing becomes easier, faster, and you show up with more confidence.

You connect better with your ideal clients and you attract more of the right people into your business that you can help.

And what that ultimately means, is that you can help more people, create a greater impact & more fulfilment in your life, and have a profitable business doing what you love. 

These ideas are just the tip of the iceberg.

Do you want help doing this so you can get more quality clients?

I work together with people in the following areas:

1) Creating compelling content that converts

I help you craft the right language to attract your ideal client, so the right people can immediately see what you’re all about and that your program is right for them. We also makeover your existing marketing and online presence and make sure your offer is irresistible.

2) Creating automated marketing funnels

I help you create a 24/7 marketing machine that you can rely on and also massively frees up your time. You don’t need to be a tech expert, I hold your hand and walk through it every step of the way with you.

3) Creating profitable presentations

We use my proven process to craft the right language that signs ups truly ideal, quality clients from your presentations.

In order to be the best candidate to get results, you must have experience serving clients in your area of expertise and getting results, and already have a pretty clear idea of what problem you solve and who you enjoy helping the most.

If you’re not sure if you meet this qualification, message me on Facebook or email me at info@katmillar.com and we’ll discuss it.

You need to be willing to create content consistently, either writing and/or being on video and sharing your thoughts about the topics you’re an expert in.

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your coaching business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with Coaches who are also growing their business

It’s our Facebook community where ambitious Coaches learn to get more income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

Do you find it disappointing when you take time to craft a piece of content, but it seems to do nothing?

Do you wonder how to get your content noticed more online?

There’s a big difference between content that people click ‘like’ on and content that is noticed, talked about, remembered, and most importantly, inspires people to take action.⠀
⠀
With people now more overwhelmed with options than ever, there’s one content approach that guarantees you get clients from your content more than anything else.

The skill of influence.

A lot of people create content. But not a lot of people know how to be influential with their content. And they end up frustrated when their content doesn’t convert.

Without knowing how to create content that is influential, your content doesn’t usually convert to paid clients. 
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Creating influential content is an essential business skill that many business owners don’t know how to do well. But when you know how to do it, you get more clients from your posts, web pages, and emails.

You start to enjoy creating content more and reap the benefits of people responding to your content. 

Want to finally stop the frustration of wondering where your clients are going to come from, and get new clients PREDICTABLY?

In this blog, I share with you ‘Five Essentials for Creating Content That Converts Into Clients’, and how you can create content that not only gets likes but content that actually converts into clients.

It’s always about building relationships and building trust. It’s not sales media – it’s social media.

So it’s really important that you know exactly how to approach social media as a business person, as a way to grow your business to actually get paying clients.

There are so many parts to creating content.

There’s the whole strategy. There’s how to make it work with the algorithms and where to put your content.

There are some crucial ingredients that need to go into your posts, on social, and into your emails – both written content or video content.

I recommend that you do both written content and video content. If you can do both, you’re giving yourself a much better chance of attracting more clients.

You probably find it disappointing when you take your time to craft a piece of content, whether it’s a blog, a post, an email, a social media caption, or a video script, and you take your time to craft it …

… and it just kind of seems to do nothing.

You begin wondering…

“How do I get people to take notice? How do I get eyeballs on my content? How do I get attention?“

Or…

“Once I’ve got someone’s attention, how do I maintain attention and get them to take action on the call to action that’s at the end of the content?” …

… because your content pieces should all have a call to action.

And by that I mean they should invite someone to the next step.

There are multiple calls to action you can use. It could be inviting them to a masterclass. It could be that you invite them to a free resource that you’ve created as a way of building your email list.

You can build your audience by giving them something valuable.

Because there is so much free information, people aren’t going to pay for things like they used to so you’ve got to be giving a lot of really great free content.

But how do we also equate that into money coming into your bank account?

From the movie, “Field of Dreams” starring Kevin Costner, comes the saying, “If you build it, they will come.”

But that doesn’t work anymore. We need to know how to invite people to what we offer.

With all the wealth of information online, you have to think strategically about how you can capture the eyes, minds, and hearts of the people that are watching you.

This is an essential skill that you need as a business owner.

And if you don’t know how to do it, you’re going to struggle to get clients from your price, from your web pages, from your emails, and from your videos.

When you know how to do it, you will actually find that you will enjoy content creation more, you’ll want to do more of it because you’ll actually be reaping the benefits of it – you’ll see people responding to your content.

So if you want to get more clients predictively, learning how to create influential content is the key.

Here are five things to put into your content to make it stand out from the crowd so that people will respond to it.

There’s really not any market out there that isn’t crowded, but with these inclusions in your content, you can start breaking through some of the clutter and generate new clients for yourself and your business.

1. Show you understand them

The first thing that your content needs to do in order to be influential, to grab, hook, maintain attention, and to inspire action, is your content needs to show you understand the reader or the viewer.

When someone comes across your piece of content, the first thing that you’ve got to do is show them that you ‘get them’.

You want them to be thinking, “Wow, he gets me” or “Wow, she gets me”.

I like to describe it as getting into the hole with someone. They’re struggling in some area of life that you can fix.

That’s what your service offers.

You can help them with the problem that they have, whether that’s their health, their finances, their relationships, their mindset, some area of their life where they have a problem.

Most people are walking around thinking about their problems so you want to join them in that conversation.

Now, you can do this by grabbing their attention by using the word “you” a lot.

Using the word “you” is really helpful, especially right at the top of the post, and then in the video.

You want to show throughout their experience that you really can relate to them.

You mee them at their problem: whether you paint out a scenario or a scene like a movie does.

There’s usually a challenge and the hero needs to go through a journey, and there’s usually a guide that helps them.

So you want to meet them at that point of challenge because that’s what most people are thinking about.

They’re not thinking about fulfilling their potential or living their dream life yet so you’re going to show that you understand them first.

You need to really be feeling their pain, or really resonating with them.

To really connect with people’s pain and be very descriptive with it, you might describe a scenario or the actual symptoms of what they’re going through.

You can be really very specific and show them that you really understand them because you’ve walked the journey too. You are now further along and you’re now becoming what I call the interpreter of that journey for someone else.

Imagine that the person is stuck in a maze. You’ve already walked through this maze, come out the other side, and now you’ve become the guide.

They’re the hero and you’re the guide, and so you become an interpreter of the world.

2. Highlight the gap

There’s a gap between where they are and where they want to be.

You need to show them the gap and remind them why they’re here, and what life is like on the other side.

What a lot of people do in their content is they just give tips, they just give ‘how to’ content but they’re not actually contracting the gap between the two worlds. They’re not bridging these two worlds.

For example, in this blog post, which is a piece of content, I’m sharing five essentials for creating content that converts, and creating high converting content is one part of creating content to attract clients.

So it’s one part of it. There are actually four ways, that I teach, to attract clients. Here I’m sharing a small part of it.

I’m sharing what you can put into your posts, but you still need to know what type of posts to create, how to apply these principles, what kind of calls to action to put in.

You also need to know how to create landing pages, automated systems, how to link these all together with your funnels, your website, and your payment system.

Also how to actually get people to book onto calls, get people to show up, and what kind of sales process to do.

What I just did there, was an example of highlighting the gap.

I shared with you one part but there are still many more parts to know.

We call it in marketing, ‘leaving people hungry’, because we show them what they don’t know, as opposed to just making them full.

You give value. You give great tips but you also show them that there are still other things that they need to do.

3. Create desire

Create a desire, a feeling of desire in someone’s body.

One of the biggest problems I see in people’s content is that they haven’t crafted the language in a way that builds this emotional desire in the person to want to take action, to want to take the next step.

When you move people emotionally, you are creating a little bit of tension and then relieving it. You’re getting them excited about the possibility of what’s possible for them.

There’s a saying in marketing to enter into the conversation that the customer is having in their mind. This is step one – showing you understand them. But we can’t stop there. We’ve got to show that we understand them.

You enter that conversation, you relate to them, you meet them where they’re at, and then you highlight the gap. You show them the reason that they have that problem.

You don’t just say, “Hey, are you frustrated with this? How are you struggling with that?” you actually start to unpack the reason that they have the problem in the first place.

You start to show them all these things that they don’t know and that they don’t realise by highlighting the gap.

But you can’t just leave them there… you have to then build a desire to actually want to close that gap.

If you think about the logical sequence: we meet them where they’re at right now, we show them we understand, and we start to highlight the gap.

Then we start to build a desire for them to want to close it.

There’s even more than just meeting them in the conversation they’re having in their head. It’s also meeting them in the conversation they’re having in their heart.

Meeting them in their heart and their emotions, helping them to actually feel something, and have that micro shift in their body, and ultimately create excitement, for the possibility of what we’re sharing with them what we’re talking about the way we’re giving them the benefits, we’re giving them the consequences if they don’t change.

The we started to build some excitement in someone removing them emotionally, people don’t usually have a desire to take action, just by pure logic.

It’s very rare that that will happen.

So in Step Four, we want to shift their perspective.

4. Shift their perspective

The next thing we need to do is shift their perspective.

If someone consumes your content and doesn’t see something differently – even a slight shift of perspective, they’re unlikely to take a new action.

In this step, we need to change their beliefs.

They come with a certain belief, and by the time they’ve got to the end of your content, they have an altered belief – either a whole brand new belief, or they’re seeing it with a slightly different perspective.

Typically, you only want to shift one belief in your post.

So what I recommend you do is to write a list of beliefs that your ideal client has currently, and then write a list of beliefs that you want them to have.

For example, your ideal client really wants to lose weight but their belief is, diets don’t work or they need to exercise six times a week for 60 minutes.

They’ve got all these existing beliefs around what they need to do to lose weight but you’ve got a different method. You’ve got another way for them of looking at things.

What I do is write the information on a spreadsheet. I literally write the belief and then what I want them to believe instead.

Let’s say that they think they don’t have time for exercise. This might be one of their beliefs.

The belief you want them to have is that they don’t need to exercise for hours. They can exercise short and hard sets instead.

Or it could be that exercise for 20 minutes a day is actually less than point 5% of their time.

And so you’re having them shift their perspective that they don’t have time. This is shifting the belief to how they can make time because this is so important.

In order to do that, you’ve got to talk about the consequences of not doing it and talk about the benefits of doing it.

These are all things that make your content influential.

You shift their perspective. If someone consumes your content and doesn’t see something slightly different, they’re very unlikely to take a new action.

So if you want to move your audience to take action, you’ve got to shift something in their perspective.

This brings us to Step Five.

5. Inspire action

The most important thing your content needs to do is inspire action.

The call to action that you put into your content depends on a whole lot of different factors.

I’ve got a template of calls to action and when you should use each one, but here I’ll summarise and give you a little taste of it.

You want to ask, “How well does this person know me? How much trust is there?” because in order to build trust, you need time.

So if you’re running a Facebook ad, you’ve got to assume that the person doesn’t know you so you want your call to action to be an invitation for them to spend more time with you, so that they can learn to trust you.

Your call to action could be a free resource. But in that free resource, your goal is to get them to know you, like you, and trust you.

It’s very hard to build trust just from reading and writing. You can do it but it typically takes a lot more content for them to get enough of a feel of what you are all about. Video is one of the fastest ways to build trust.

Now, obviously, on Facebook Lives, people jump in and out of these and it’s more challenging to maintain attention.

This is why I always recommend that you do some form of presentation where people register for the presentation where you share valuable content and then invite them to the next step at the end.

This is one of the most powerful calls to action that you can create.

You can also start to build your email list and get people into your Facebook group so just depending on how warm that person is, you want to inspire them on what to do next.

But the important thing to remember with your call to action is that social media doesn’t love you sending people off somewhere else. That means that Facebook doesn’t want you to send people off to your blog.

So if you include an external link in your post it’s not going to be shown to many people, so please remember to keep people on the platform.

You can get around this by inviting people to comment. Then you can direct message them with the link to share with them as you now have their permission to contact them.

That’s one little tip when it comes to inspiring people to take action.

So let’s do a quick review. If you were to do an audit on your content right now…

1. Are you showing the reader or the viewer that you truly understand them?

2. Are you highlighting the gap between where they are and where they want to be, and positioning what you offer as the gap filler?

3. Are you creating a strong desire?

4. Are you shifting their perspective and showing them a different way of seeing things?

5. Are you inspiring them to take action?

Because if your content isn’t leading to clients, it’s very hard to build a profitable business that really helps people and really makes a big impact.

So if there’s one key point I want you to take away, it’s this.

When you know how to create influential content, your marketing becomes easier, faster, more enjoyable, and you can show up with more conviction, certainty, and confidence.

And that is going to attract more of your people, people that you can help, so knowing these influential principles is really powerful.

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your coaching business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with Coaches who are also growing their business

It’s our Facebook community where ambitious Coaches learn to get more income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

When I started my first business, I had NO idea how to attract clients.

Like, ZERO.

But thankfully, I discovered there is ONE ingredient that fast-tracks the whole process.

WITHOUT this one thing, it’s impossible to attract clients.

WITH it… your business can rapidly grow to unbelievable levels, exponentially. 

And it’s this. → TRUST ←

In fact, once you have trust, you completely separate yourself from your competition.

The challenge is, how do you build trust online in a saturated market?

Especially when there are so many others out there who do what you do?

I recently did a coaching call with the people in my inner circle program and someone asked, how do they build more trust with their audience?

There are certain strategies that increase the speed at which trust happens. 

So, here are 3 powerful ways to consistently attract clients online.

This is going to help you feel more confident in being out there online, sharing your expertise, and standing out from everyone else.

These 3 principles can really transform the way you do business.

This is not theory, this is not something I googled, this is what I’ve noticed in my business and other experts in their businesses that really assist you in attracting clients.

There are 3 stages to signing up a client: attract, capture, and converting.

Today I’m focusing on the first step – attracting clients.

So what I’m going to talk about in this video are strategies to set yourself apart and overcome the skepticism and the resistance that people have when they see you online.

When it comes to attracting clients consistently, building trust is crucial. (Obviously!)

Choosing the right words to use when talking about your program or service and providing value is CRITICAL to getting it sold.

For years I struggled to know how to share the right words.

I needed to learn the art of compelling content from my mentors and experts, and it changed everything for me.

I learned how to influence others, so they are inspired to take action.

And since I discovered how to create powerful, persuasive content, I’ve been able to generate 6-figures annually in sales.

I’ve also taught hundreds of Coaches over the years (who had barely any marketing experience) how to use these same strategies to make their funnels and presentation convert.

And how to do that even if they’d previously struggled to create compelling content.

That’s why I’m sharing this with you today. Because I know how important it is to build trust in order to run a successful business…

There are certain strategies that increase the speed at which trust happens.

Think about referrals. Think about a time when someone referred you to a business that they were really happy with.

How much trust-building do you have to do when someone refers someone?

For me, if I get referred to a program, I join really fast without doing a heap of research.

So the faster you can build trust with someone, the faster and they are likely to become a client.

If someone is looking to spend money to solve the problem that you can solve, and there is trust there, it’s likely they will buy.

However, referrals are great but they are not a sustainable solid foundation to build your business on.

So I created a simple framework that I wanted to share with you.

I call it the Trust Arc.

It’s 3 superpowers combined that create very deep and rapid trust.

A – Authority

Authority is a sense that there is achievement or status in someone’s life.

Putting authority into your Website, your landing pages, your social media, your emails – it’s all an important part of your marketing process.

Feature you speaking at conferences, writing in a magazine, speak at a summit, or on a podcast.

If you don’t have this status yet, be proactive by reaching out to businesses that have an existing audience and offer to speak on their platform based on the topic you’re an expert in that their audience would benefit from.

This is how you build authority.

If you do this, then you pull across the status from that publication onto you.

Think about:

• The way you show up online – you want the audience to have a great experience with you

• The images you post

• Your zoom background

• What you wear

Unconsciously there’s something that happens in our brain when we think that person is further ahead of us, they are further down the road.

Maybe it’s how much money you’ve made.

Maybe you’ve written a book.

Maybe you’ve spoken on a podcast.

Maybe it’s how many clients you’ve helped.

Adding authority is one of the most important ingredients to trust.

R – Results

The R of the Trust Arc is results.

More than ever, people want results. Gone are the days where people will sign up with you just because you have a few written testimonials on your website.

Those days are OVER. You have to PROVE that you know what you’re talking about through your content.

You’re probably not going to go to someone’s website and read their testimonials word for word.

But you need to see them.

What you’ll probably do instead is consume their content. You’ll see if what they are saying is valuable.

Alex Hormozi asks in his book ‘$100M Offers’, “Is your offer so good that people feel stupid saying no?”

Ask yourself this question, “Is my offer so good that my potential dream clients feel stupid saying no to?”

If not, refining your offer to make sure it gets results needs to be your first priority.

If necessary, price your offer at a lower price point that will get people in, and you can always increase your prices in the future.

Make sure to share the results that you are creating for your clients. People are longing to see what they can achieve, so don’t be afraid to share these successes.

I know it’s not always easy and can feel a bit like bragging. But the people who are sharing their results are the ones who are attracting more clients online.

Remember – Success breeds success!

C – Connection

I’m sure you’ll agree, most of the world right now is craving connection.

People are drowning in information, but starving for connection.

People want experiences with you.

They don’t want ‘self-paced’ courses watching hours and hours of videos. Those days are gone.

Only around 7% complete an online course when it’s just purely online.

People want connection with you in live events, workshops, Q&A sessions, regular videos, and a quality community.

So, if you don’t have connection and community as part of your offer, then you are missing out on a big piece of trust.

If you’re not showing up regularly on video and ‘looking people in the eyes’ (you looking at the lens of your camera gives the impression that you are looking them in the eyes which gives them the sense of connection with you) …

… get better at connection online and you will stand out above the crowd.

You can reach mastery in presenting by consistently showing up and working on connecting.

People want experiences – not information.

So there’s the Trust ARC:

A – Authority

R – Results

C – Connection

I hope you found this valuable.

If you feel that someone in your world might need to hear this, and it could be valuable to them, please share it with them.

Do you want help doing this so you can get more quality clients?

I work together with people in the following areas:

1) Creating compelling content that converts

I help you craft the right language to attract your ideal client, so the right people can immediately see what you’re all about and that your program is right for them. We also makeover your existing marketing and online presence and make sure your offer is irresistible.

2) Creating automated marketing funnels

I help you create a 24/7 marketing machine that you can rely on and also massively frees up your time. You don’t need to be a tech expert, I hold your hand and walk through it every step of the way with you.

3) Creating profitable presentations

We use my proven process to craft the right language that signs ups truly ideal, quality clients from your presentations.

In order to be the best candidate to get results, you must have experience serving clients in your area of expertise and getting results, and already have a pretty clear idea of what problem you solve and who you enjoy helping the most.

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your coaching business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with Coaches who are also growing their business

It’s our Facebook community where ambitious Coaches learn to get more income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

Do you ever wonder how to stand out in the saturated coaching industry?

The landscape is changing so fast with more and more people becoming coaches and heading online to do business.

That means, that we as coaches need to level up the way we engage with our audience, communicate our value, and how we can help them with our own unique brilliance.

Being a good coach is not the same as being able to grow a successful coaching business.

In fact, less than 24% of coaches are able to sustain themselves and focus on coaching full-time.

Only a profitable coaching business (not just coaching) gives you the FREEDOM to coach people all around the world from anywhere…

… and enjoy a great lifestyle, help lots of people, and be rewarded for it.

The coaching industry is the second fastest-growing sector in the world. In 2021 it’s estimated to be valued at over $2.4bn and is still growing.

People in all spheres are recognising that they’re facing hard challenges which they’re not prepared to solve on their own.

They are looking for help and the demand for coaches is increasing.

More organisations and individuals are using coaching services than ever, and it’s predicted that specialised expertise will play an increasingly prominent role in the success of coaching in the coming years.

According to a survey done by Acuity, 22% of coaches said their revenue was totally unchanged and 52% said they saw an increase in revenue during 2020.

Experts are projecting exponential and explosive growth from this year to 2022 and beyond.

So … how do you stand out in the saturated coaching market?

I’ve been in this industry for over 10 years and there are patterns that I’ve noticed over the years that I think are going to be very valuable for you to know.

Moving into the future, there are 3 things I think we’re going to notice more of…

1. The need for up close and personal assistance

This is what coaches do so well, and the need is growing. This can’t be replaced by AI.

The coaches and experts who are offering a higher level of help – premium personal help – are the ones who will stand out.

Unless you’re a world-class marketer, it’s too hard to create a stand-alone online course and expect to make a significant passive income from it.

The amount of resistance that’s in the industry now of online courses is so much higher.

There is such a low barrier of entry for people to create courses now. Everyone’s doing them.

So stand-alone, online courses are going to decrease in terms of their sales.

So, if you’re thinking about creating a passive course where there are no other elements involved, I would be cautious about doing so while heading into the next season.

Online courses on going to decrease because there’s a saturation in the market.

People are sick of just getting a login and saying, “Here you go, watch 185 videos and figure out how to apply it to you.”

People are wanting accountability. They’re wanting hand-holding and specific, personalised help for them.

They’re wanting transformation.

So if you want to sell online courses – the ones that are going to stand out in the future are the ones that have support along with them.

People want live experiences with you – live events, live workshops, masterminds, coaching experiences, Q&A sessions.

There needs to be human interaction with you and with other people doing the same journey, and a transformational, experiential approach.

2. The need for results-based services

People want to achieve results in a shorter period of time. They want more intensity and faster outcomes.

Organising your knowledge and experience will make you a highly sought-after coach, especially if you’ve personally faced complex problems and discovered solutions that will be of massive benefit to the people you serve.

With so many new people entering the coaching business, barriers to entry are rising.

Up till now, all you required was word-of-mouth referrals but that’s not sustainable.

How do you, as a coach, grow your business?

You organise your knowledge and share valuable content.

Content marketing is projected to be the primary method of promotion in the coming years because it allows you to position yourself as the expert.

With content marketing, you can carefully craft your message and deliver it in your own voice, all in your own time frame.

You can respond and engage with people even before they’ve signed up and establish trust and authentic relationships.

Offer to be a guest on relevant podcasts and summits. Run your own online events.

Share content regularly – written and spoken, to get your wisdom out there.

Keep building your following, and sharing your specialised knowledge. This will make you better at understanding what your followers want and need so you can deliver it to them.

And most importantly, focus on doing whatever it takes to provide massive value to your clients and getting them results ASAP.

3. The need to focus on what only YOU can do

2021 is seeing an increase in the necessity of effective automation tools.

To grow a sustainable 6-figure business, automation is a must.

When you have automated funnels in place, you can focus on what you LOVE and what you do BEST.

You are not only the coach, you are the business owner.

As you get further along your journey in business, you realise the benefits of automating so many of your tasks using technology.

There are some really great marketing tools that can reduce your tasks in half. If you’re neglecting them you’re leaving so much money on the table and so many opportunities untapped.

If you want to scale up, you need to switch from manual to automated.

If you haven’t already decided, please decide today that you’re going to stop running your business manually.

Decide you’re going to build a profitable, scalable asset. Which means having proper systems.

As my coaching business started growing, I realised I needed to learn new skills, mainly getting my funnels in place.

A lot of people freak out when they hear the word ‘funnels’. But a funnel is just a client journey. It’s a way of looking after people when you’re not there.

It took me a few weeks to learn how to create funnels. But if it took me 6 months, I would do it because now I get to benefit from it, years later, and I get to benefit for LIFE having learned how to do it.

And even if this cost me $5000 or $10,000 I would still do it for the certainty it brings. For me, it’s just a no-brainer.

The only way to do what only YOU can do is to be automated in the other areas to free up your time.

So What Do These Trends In Coaching Mean?

1. The relationship-driven approach and the experience will play a vital role.

2. It’s more important than ever to get real, tangible results for people.

3. Only coaches with marketing skills will survive.

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your coaching business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with Coaches who are also growing their business

It’s our Facebook community where ambitious Coaches learn to get more income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here