Content ideas

February 13, 2020 by katmillar Leave a Comment

5 Essentials of Influential Social Media Content

Creating consistent content is so important in growing your business.

But to attract your ideal clients, it’s not about just posting any content; it’s about posting influential content.

It’s SO important that your content on social media is influential. You can spend so much time in your content, and if it’s not influential, that time can be wasted.

You could have been investing and doing something more important in your business that was actually going to get you a result.

If you post influential content, you’ll be way more likely to help people to move along with the journey towards you, and have them take that step closer to becoming a paying client.

You want to think about what the purpose of your content is, (rather than just posting for posting sake).

You want to ensure your content is really helpful, relevant and influential, meaning you’re helping people to actually take action to change their life, not just to entertain them.

Recently one of my clients said to me; “Kat, I’m thinking I need to post more funny stuff on my Facebook business page, because the funny stuff gets the most likes.”

I’m not sure if you’ve fallen into that trap before, but likes are not the goal. Getting people to take the next step towards you is the goal – the step towards becoming a paid client.

Be careful not to just chase engagement – in terms of likes, but actually encourage a relationship with that person, inspire that person to become someone to change, and to take action for themselves.

Really the test is: Are people coming through your funnel? Are you getting people off social media and onto your website, onto your landing page and onto your online domain?

Ask yourself; ‘What is going to get people over the line?’ ‘What is actually going to make people want to sign up for you?’

People will sign up with you because you inspired them to want to take action. It’s because you educated them on the importance of taking action, of the cost if they don’t take action and why you’re different. Entertaining them is important. I’m not saying don’t post funny stuff. Use funny stuff as a break from your day, but it doesn’t lead to paid clients.

Paid clients purchase premium products that inform, inspire and educate. The purpose of social media is for potential clients to get to know, like and trust you, so they want to take the journey with you.

We need to make influential social media content that brings our clients across the line.

Here are 5 Essentials of Influential Social Media Content:

1) Design the Purpose of Your Post First

Decide prior to commencing your post what the purpose of your post is. Use strategy and intentionality when developing your social media posts. Think through what will lead to bringing money into your bank account.

Remember as a business owner if money is not going into your bank account consistently to cover your lifestyle and bills, you will always be stuck in a job, working for someone else.

If you really want to be an entrepreneur and get money into your bank account from working with people, you’ve got to think about the journey your potential clients will take to get there.

Usually, a future client’s journey starts with interacting with your social media post. That post leads them along the journey to become a paid client.

Be helpful, relevant and have a purpose and reason for your post. Building rapport, connection and trust with your future client is the beginning of their journey with you. A piece of content might be made to overcome a specific objection a client had. It might be to show a little bit more about your story, so they relate to you a little bit more.

It might be to showcase how you can help them by telling an example of a great story that you’ve had with a client, a case study or something that happened to you that week that was an excellent lesson. The lesson should help them to take more action towards you. Be strategic and ensure your posts all have a purpose.

2) Speak Directly to Your Ideal Clients’ Desires and Challenges

A lot of people don’t have goals, but they know what they want. A lot of people have dreams, but they might not even think that they can achieve their dreams. Many people may have goals, but how many are actually realising them?

If you were to ask a person, ‘What do you want?’, most people know what they want. Ask a person, ‘What are you struggling with?’ and they will be able to articulate their struggles to you.

Speak directly to your ideal client, not broadly as thought talking to friends or family. Speak directly to the person that you want to work with, to your target market or avatar. Speak to their desires. Speak to their challenges. The deeper you go, the better for your potential future client.

It’s not all about demographics. It’s about psychographics. What are their thoughts, their feelings and beliefs? What are they thinking about themselves? What are they thinking about you?

Go deeper. WHY do they need to change? WHY do they want that goal? WHY do they need help with it? Start talking about that. Be really specific about their desires and their challenges.

3) Help Them Overcome Barriers to Action

‘How To’ videos are abounding on the internet. It’s the most searched term on Google. But we’ve got to remember, that it’s not just about people learning, it’s about people doing. It’s about people taking action on what you’re teaching them.

When you’re thinking about your content for your social media, ask yourself; ‘How can I help them overcome their resistance to changing?’ ‘How can I have them overcome their biggest objections to investing in themselves?’

You can address these questions through your social media content. So when you’re thinking about money in your bank account and your potential client becoming your paid client, you must work your way back to this regarding content. What is going to stop them from getting to this point?

And it’s not just about getting a paid client. It’s about transforming someone’s life. It’s about helping them become who they want to be. It’s about helping them out of their pain and helping them get relief.

You’re helping them to avoid, become or create something in their life and to be the person they want to be.

4) Show Them How Else You Can Help Them

Build into your pre-planned strategy, a way to incorporate further development for your future client. Show them how else you can help them. It might look like: Giving them one thing that they could go away and do. One small result so that you’re showing them that you actually have seven. ‘This is one part of my ‘7-step strategy’.

Or it’s one recipe that you’ve got, out of your 50 recipes. Or it’s one technique to overcome a limiting belief, out of all the 50 interventions that you do with people.

You’re not just giving them enough that they feel satisfied. You’re giving them a little taste, so they go, ‘Oh it tastes good’ and they want more. You’re showing them how else you can help them.

You’re not just giving them this false illusion that their problem is solved. We know that no one is going to change their life from one piece of social media content. It’s a layered journey. So build that layering within your strategy document.

People often know what to do but they don’t know how to apply it to them and that’s where you can come in and help. It’s about planting seeds in their mind so they think, ‘Ah, when I need to work on that, I will go to the go-to person’. Planning your strategy is key.

5) Have a Call To Action or Engagement

Your call to action is your next connection and interaction with a future client. It could be, ‘Jump onto the call with me’ or ‘Come to my free webinar’ or ‘Join my five-day challenge’. It could be, ‘Download my freebie’, or ‘Drop a comment or put a yes in the comment box’.

Your call to action is asking your potential client to do something with you and it also works to build engagement. The reason that asking for ‘comments’, ‘likes’ or ‘shares’ works on Facebook, is that Facebook sees these actions, and then pushes your content out to more people in the community.

To recap my 5 tips;

Decide the purpose of your post first
Speak directly to your ideal clients’ desires and challenges
Help them to overcome barriers to action
Show them how else you can help them
Have a call to action or engagement

Applying these 5 tips will help you lead your potential client on a journey towards being a paid client.

P.S. Want an effective content creation game plan, so you can start attracting more paid clients FAST?

? Check out our new exciting upcoming workshop…

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July 2, 2019 by katmillar Leave a Comment

5 Content Inspirations To Engage Your Ideal Clients

Do you ever run out of ideas for what type of content to post online?

Creating content is so important when it comes to growing your business and attracting new clients.

A lot of people say to me “I don’t know what to post” or “I run out of content ideas”.

Are you getting a little bit stale on some of your social media, video content or blog posts?

Do you need some fresh inspiration?

In this blog post and video, I share 5 content inspirations to help you engage your ideal clients.

Watch now or read below…

If we’re not producing consistent, original, valuable content, our ideal clients may struggle to find us.

They’re not going to be able to really get to know us and know that we are trustworthy.

We want them to learn from us and know they can get value from us.

Otherwise we can go to the back of their mind, and unfortunately what can happen is that…

Firstly, they could go to your competitors.

Secondly, they could actually forget about you.

Then when you do pop up in the email inbox, you haven’t built up enough rapport or trust or value for them to take the next step towards you.

So if you suddenly make a paid offer and you haven’t been providing them with enough valuable content, people can feel like it’s a little bit salesy…

So, here are the five content inspiration ideas that you can use to engage your ideal clients.

1. Identify the number one question that you get asked, and answer it.

There’s probably a question that you get asked quite a lot by your clients or followers on your Facebook page or group.

Or you may get asked a certain question a lot when you’re chatting to people at networking events and out and about.

Create a blog post or video answering the question.

Then for ongoing content, move on to other questions you get asked a lot.

For me, the number one question I get asked is how do I find clients?

You can also identify the top 3 or 5 questions to turn it into a content series.

I also get asked “How do I engage them” and “How do I convert them” and “How do I get more eyeballs on my stuff?”

So, when you write blogs and post videos, create content that is all about answering the main questions that you get.

People are going to be really interested in that.

2. What should your ideal client be asking you, but they’re not?

Think about some things that are objections in your potential client’s mind that they’re not actually saying to you.

There are likely some things that they haven’t asked you, for example, “Why can I really trust you?”. Answer those.

You might do a post on a client success story, positioning one of your clients as the hero.

They’re not asking you for it, but it’s something they actually need to know to see you as trustworthy and credible.

There are probably things about you that you haven’t shared with your audience before. Like some fun facts about you.

Or, your potential client needs to know that ‘this’ methodology is better than ‘this’ methodology.

For example, do they need to know that they can coach with you online?

Or that they can actually overcome a limiting belief in just one session?

Often people don’t think to ask you something, but you want them to know it.

So have a think about those things that they not asking you, but they should be asking you.

3. Identify your top three posts and design similar content

Flick through your Facebook business page, and look at your posts over the last three months.

Which have been the most popular and had the most engagement?

Which ones resonated the most with your ideal clients?

For example, recently I posted a quote from my nephew who’s five. He got more engagement than any other quote that I’ve ever posted before…

A 5-year-old!

So, that to me is an indicator that I need to do more fun and playful posts like that.

So. think about the posts, blogs or videos that have had the most engagement. Think about how you can do similar content to those.

Or maybe you can repurpose the same idea and do it in different ways.

4. Share the common myths or mistakes

Share the common false beliefs or mistakes people make about your topic.

Let’s say that you are a personal trainer and one of the main myths you came up against is that you can do crunches and get rid of belly fat.

You record a video about the #1 myth people believe about getting rid of belly fat.

You will often get a lot of engagement on posts whenever you evoke curiosity and dispel a myth. Especially if people didn’t already know it.

Don’t use one that everyone knows, be different and use something that most people don’t know.

Think about the number 1 mistake, or the top 3 or 5 mistakes that people make when it comes to your topic.

The top 5 mistakes that I see business owners make, for example, are:

1. Not spending enough time on dollar-producing activities

2. No clear or effective strategy

3. Being unwilling to do what competitors aren’t

4. Having too broad a niche

5. An unwillingness to invest

You can read the whole blog post I wrote on this or watch the video here.

Think about what everyone is assuming is truth, that’s not true, it’s a myth.

Then choose the top 1, 3 or 5 myths or mistakes people make in your niche.

5. Post about what other people are doing in your industry that you disagree with

What are other people saying is the correct way or the only or right method?

You can come in and show that there’s another way, and

Russell Brunson talks about this as ‘throwing rocks at your enemies.’

Now I’m not saying name names – please don’t do that.

But you can talk about what’s happening in your industry overall that you disagree with.

You can give contrast and say “They are like this… but I’m actually like this.”

For example, something I stand against is ‘get rich quick schemes’.

Also, people who teach things that they haven’t done themselves.

And I also stand against confusing strategies with no step-by-step process.

I also stand against doing whatever it takes to make your business work at the expense of your physical, mental and emotional health.

So I talk about these things in my content.

‘Throwing rocks at your enemies’ is a great way to overcome objections and to show people why they should listen to you.

You want to always position yourself as you’re the guide your clients the hero, and his enemies.

It’s kind of like in a movie. You’re the guide, you’re helping your client, who’s the hero, to get where they want to be.

From hell to paradise – that journey. And there are enemies along the way.

And the ‘enemies’ are your competitors – whether that is other businesses, objections or beliefs.

So don’t name people, but you might call out what’s happening in your industry that you disagree with.

You might see some holes in other methods, so you can share the problems with the other methods.

You don’t want to use this through all your marketing, but a post that’s a little controversial that gets people engaging is actually very good.

It will boost your traffic, even if it gets some people may not agree.

You know that old saying ‘All publicity is good publicity.’

Stay within your ethics and be authentic, but don’t be scared of the haters. If you get a few people that disagree, that’s ok.

That’s what marketing is all about. You’re going to attract some people and you’re going to repel some people, so don’t worry about that.

So I’m going to recap here the five content inspirations ideas for you:

Identify the number one question that you get asked, and answer it.
What should your ideal client be asking you, but they’re not?
Identify your top three posts and design similar content
Share the common myths or mistakes
Post about what other people are doing in your industry that you disagree with

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