Kat Millar

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How To Attract Quality Clients Vs. Energy-Zapping Clients

I’ve been having a few conversations with people lately about energy-draining clients.

Some people have told me they don’t want to turn people away who weren’t the right match because they’re afraid they won’t get other clients.

The danger of that is it can come from a scarcity mindset and can cause waaaaay more headaches in the long-run.

When you’re just starting out, getting this right from the beginning is important, because it’s so essential for you to get results with your clients as soon as possible.

Getting testimonials quickly is a priority. This gives you social proof, which is a huge part of growing your business.

If you’re not getting results for your clients, it can be hard to attract more clients. Attracting clients can become a snowball effect. When you get clients that have transformations, it brings more clients to you.

Every time you say no to a difficult client, you are opening up space in your calendar, in your mind, your emotions and in your energy and your life… to bring in an amazing client to work with.

And amazing clients give you so much joy and fulfillment!

They are rewarding to work with, they get results and see a transformation.

When you say no to people who aren’t a good match, you’re saying yes to amazing opportunities to work with people who are committed to getting results.

Become Known For Your Niche

Being tighter niched builds more trust, because you’re known for only looking for certain people, and you’re not trying to convince everybody.

When you become known for working with someone in a particular niche, you attract more of those types of people. It shows you don’t take on just everyone. It’s called the tribe effect.

Robert Cialdini talks about this when he speaks about influence. The tribe effect is a phenomenon where people feel they are a part of something bigger, it taps into camaraderie and a ‘family’ feeling.

For example with CrossFit, they create a feeling for people to feel they are part of the CrossFit tribe.

It’s the same with the marines or with VIP exclusive events. People want to feel part of something exclusive, unique and they want to feel special that not everyone is doing it. People have had massive growth in their business because of this tribe effect.

This is really important because your reputation is worth so much more than money.

There is so much power in reviews like Google reviews or Facebook reviews when you first start out. Just one bad review can tarnish your reputation.

When I first started out in business, I decided I’d always put my reputation above money, because money you can get back. A tainted reputation is really hard to get back. If you’re working with a client who is not a right fit, you’re not going to get results and you’re both going to be resentful.

So, how do you decide how to take on a client?

There are a few things I recommend you look for…

Attitude, Skills And Effort

This is a concept created by a billionaire Japanese man, Dr. Inamori Kazuo., who uses this philosophy in engaging the company’s employees. Staff are assessed by their attitude, their skills, and their effort.

Attitude

When I’m thinking about whether someone will be a right fit to work with, I make mental notes about their attitude. Are they keen, positive, and committed? Do they keep showing up with a good attitude and bring energy and optimism?

That’s why whenever I hire people, like my three assistants at the moment, I hire based on attitude, not solely skill. Because skill can be trained. Yes, some skill is important, but attitude is even more important to me.

I do this with clients. If you think about it, you might only need 10 or 15 clients to have a functioning, great business, it’s not like you need 100 people. So you can be quite particular about who you choose to work with.

You don’t want to open up spaces in your calendar and then when it comes to looking at who you have booked in for the day, your heart sinks.

I remember once I worked with a guy who was rude and disrespectful. I’d say happily, “Good morning.” and he’d reply sternly with, “Let’s just get on with it.”

I’d be nervous and flustered and it didn’t bring out the best in me. His attitude impacted me and I made a decision after that not to take on people like that again.

Skills

Skills are also important. I don’t want to take on someone who has absolutely no skills. I want someone who is good at what they do but has some gaps.

I’ve been working with a client Jen for a while. She’s an amazing speaker and author. We worked on putting together a heap of systems to run her very first webinar. She had to quickly learn Click Funnels, Zappier, Vimeo, PowerPoint, Mail Chimp, automation sequences – the works. It was such a steep learning curve for her.

Her attitude was, “Let’s do this, let’s learn it and get it sorted out.”

Her skill level wasn’t in these things, so the tech was challenging for her, but this is where I could help her.

What’s more important than that is that her skill in her craft was excellent.

In her first webinar, she had over 55 people attend live, and 23 registrations for her program, which made her $12,476 AUD!

Effort

You don’t want to be working with someone who doesn’t put in the effort. Then you have to handhold them so much, it’s like you’re dragging them into change, instead of partnering as a team and working together to get results.

Are you really willing to work with someone who doesn’t want to put in the effort?

Who never does what they say they’re going to do, and doesn’t take consistent action?

The Energy You Feel During And After Your Sessions

Another way to tell if it’s a quality client vs. an energy-zapping client is to ask – What’s the energy that I feel during and after a session with someone?

Do you feel happy and uplifted or do you feel drained?

If it’s a quality client, you don’t feel drained afterward. If you’re feeling drained, then there’s some kind of leakage happening and some kind of misalignment.

I’m working with a dream client at the moment, who signed up for my Accelerator program, plus one-on-ones with me. She paid upfront and said she doesn’t want to see me fortnightly, she wanted to see me weekly. She upgraded her upgrade.

She comes to me so keen and full of energy. She never complains, just keeps taking on the challenges. After speaking with her I feel so much energy and confidence that I can help her get results and that what I’m doing with her is really helping. You don’t want to have clients that are taking up space and that you can’t really help.

5 Traits of Quality Clients I look For

There are 5 traits that I look for when taking on a client.

1 – Coachable

The first trait I look for is – is the person easy to coach and open to feedback? Do they get offended easily or are they willing to receive feedback?

I just did a copywriting makeover tonight with my Inner Circle group and there were 5 women in there. There are all coachable and eager to learn, which made it SO rewarding for everyone.

2 – Committed

Find clients who are committed to their results. You don’t want flaky clients. You want clients who are not mucking you around – saying one thing but doing another.

3 – Willing To Grow

You want clients who are willing to grow and change, and they respect you because you are such a good match. They don’t think that just because they pay you money, you’re expected to just fix them. They want to work as a team with you to learn and grow.

4 – Have An ‘Until’ Mindset

Clients who have an ‘until’ mindset are clients that keep going until they get their breakthrough. They will keep going until they figure it out. They don’t quit just because something gets hard or uncomfortable.

I worked with a lady once who wanted to set up automation systems. Just two weeks in she said it was way too hard for her. Instead of working through it step-by-step, she just gave up!

I’ve struggled in the past to say no to people, but I had to find the courage to say no to her because I knew we were not a match. If someone gives up that easy, they’re probably not built for business.

Now, what helps me say no to people is to think that someone else is missing out, who is ready to make changes in their lives. If I continued to give this slot to her, I would end up frustrated.

5 – They Value You

Choose quality clients who value your time, your knowledge, skills, and wisdom.

You have to shift your mindset from a scarcity mindset in which you want to take on everyone, to a mindset of valuing yourself. This can come back to a self-worth issue.

Mindset Shift From Scarcity To Value – 3 Mindset Distinctions

There are 3 mindset distinctions I recommend:

  • Mindset Of Trust – Trust people will come and fill those spaces that are quality clients.
  • Abundance Mindset – There is an abundance of clients out there if you are good.
  • Mindset Of Courage – You need this to actually say not to people. You need to be bold and brave in your business.
5 Ways To Spot Energy Zapping Clients
1 – Do You Sense They Won’t Get Great Results?

You can pick up a sense with energy-zapping clients. You will sense they won’t get great results. You won’t get the satisfaction of really helping them. You won’t get testimonials from them and your investment of time won’t bring a great return. This feels like such a waste for you and for them also.

2 – Do They Affect Your Mood?

Energy-zapping clients affect your mood, not just for this energy-zapping client, but for other clients also and for your community. You get stuck in negative thinking after the session, instead of other more important things. If you have an energy-zapping client, you will take that energy into the next client meeting, and this is not worth it.

3 – Do They Make You Doubt Yourself?

Energy-zapping clients can really make you doubt yourself. There are 3 important mindsets you need to show up with: 1) Conviction 2) Certainty 3) Confidence. Energy-zapping clients can drain you of these things.

4 – Are They Demanding Or Disrespectful?

This is subjective, because sometimes people aren’t outright demanding or rude, but they push the boundaries that go beyond what you’ve promised. I’ve had this a lot of times, where I’ve had to put strong boundaries up.

I’ve had people contact me and want me to help them with building a landing page. When people contact you and say, “Hey, can I pick your brain…” and they want free advice, it shows the boundaries are not clear enough.

This really is a subjective area, because people can be disrespectful by not paying, by not showing up, by turning up late.

5 – What’s Your Gut Instinct Saying?

What does your gut instinct tell you? This instinct rarely lets me down. Taking note of that check or red flag feeling in your gut is really important. Otherwise, you end up resentful.

This is why I’ve made a decision to work with people that I am going to know that I am going to enjoy working with. I choose clients that are going to enjoy it and where I can absolutely help them because in every case, it’s just not worth it for the money.

If your intention is to attract quality clients, then quality clients will show up for you. And they really do start coming in like a magnet, if you do quality work.

You don’t get quality clients if you don’t do quality work.

Do you need help attracting the right clients?

If you’ve been struggling to say no, or struggling to find your right clients, I’ve opened up some space in my calendar to help people like you in my community.

I’ll create a personalised marketing roadmap for you based on my proven formula, to help you attract quality clients!

Click this link to apply for a free 45-minute strategy session

The right people are waiting for you.

Kat

 

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3 Ways To Convert Quality Clients, Without Feeling Like You’re Selling

If you’re in business. I’m sure that you understand the importance of converting leads into clients.

A lot of business owners really don’t like this idea of being salesy, pushy, or coming across awkward. I get it, because I hate being perceived that way also.

We’ve all been in a sales conversation where we’ve felt that the person doesn’t really care about us and they’re just trying to push the product or the service on us. When I started out in business I really hated selling, but the truth was, I just didn’t understand it.

I remember being at an event once and the guy said to raise your hand if you’re in sales.  I was a personal trainer at the time, and there were hundreds of us at the event. No one raised their hand. And he said, “Well, you’ve already lost the game if you don’t view yourself as being in sales.”

I remember getting this really icky feeling that I did not want to be known as a salesperson in business. But here’s the thing; when you attract the right people who are a great match for what you’re offering, it doesn’t feel like selling.

It actually feels like an enjoyable conversation and experience. It feels so natural and it just flows. You don’t have to think about what tactic you will use and how you will overcome an objection.

So how do we actually do this effortlessly?

When I talk about converting quality clients, I’m not just talking about just anyone. I’m talking about your ideal clients who are your dream clients.

Your dream clients are those who have all the traits and elements you put into your ideal client avatar, when when you planned out who your ideal clients are. So for example, your ideal client knows a lot less than you about the topic you are speaking about.

A lot of people show up with imposter syndrome, feeling like they are not wanting to sell because they feel like they don’t know enough. So you want to design your ideal client avatar for people who are way further back in the journey than where you are.

When you get the right people into that conversation, then you’re able to influence them for good. You’re able to help them to overcome the block that’s in their way. You’re able to help with the problem they are experiencing by offering the solution.

True influence is helping people find a solution. It’s helping people go from what I call, pain to paradise. It’s helping people so they can overcome the problem and overcome the block that is stopping them from taking action.

If you don’t do that, then you’re leaving them suffering and stuck in their pain. So if you want to be able to elegantly convert people and not feel like you’re a salesperson, then learning true influence is what will help you convert people into paying clients.

Since 2003 I’ve been working with thousands of people to make positive changes and get breakthroughs in their lives and business. I started out working as a personal trainer, helping coach people with weight loss, fitness, and bodybuilding.

Throughout my whole journey of 18 years in business, the main thing I’ve been doing is helping people get breakthroughs in their lives.  When you think about a breakthrough, it’s like a penny drops and people get that aha moment and have a revelation and an epiphany.

I heard someone say once that it’s best to be deliberate, not desperate.  I love that! You don’t want to come across as desperate because desperate energy puts people off. One of my mentors Ben Harvey says that buying begins the breakthrough.

Think about when you’ve had a breakthrough. Often it’s because you’ve invested somehow in your breakthrough. You’ve paid to go to a seminar, course or event workshop and you’ve had a breakthrough.

Having a breakthrough feels incredible and breakthroughs start because we make a decision to take action.  Usually, that decision to take action is because someone has influenced you. When you have the right heart and the right mode of influence, you will help someone improve the quality of their life.

I really want you to view sales as helping someone discover what they are missing. It’s not about changing someone’s mind. It’s about helping someone to deal with the problem they are struggling with.

This takes the pressure off you and you become excited to tell people what you do. If you’re in business, you have to constantly be telling people about what you do. It’s so important that you know how to sell especially if you’re a coach, consultant, healer, author, speaker or practitioner, and you want to help people improve their lives.

You won’t be in business if you don’t sell, so you have to learn to confidently and boldly tell people what you do. If you want to help more people and make a bigger difference in the world, sales is one of the most important skills that you can develop.

I remember sitting in an event once with Jeffrey Slater and he said that sales is the skill you do not want to learn, but it’s the skill you most have to learn. Most people don’t want to learn sales, but without learning sales, you will have to go back to working a normal job.

In discussing the best ways to find a quality client, I’m assuming that you have a heart to really make a difference in the lives of people and I’m also assuming you’re not trying to sell someone something they do not need. I also assume that you have a good offer, because without a good offer, then you’ve got nothing to offer anyone.

To craft a good offer, you need to have lots of quality, real-life conversations with people, that you ask specific questions that address their needs. These conversations help you to craft an offer that is needed and that you are proud of and want to share.

When you have a fantastic offer, then you can start having quality conversations that will bring you ideal clients that are a match. So how do we make that match with quality clients?

1 – Awaken Their Future Identity

Everybody has what I call a BFS, a best future self.  Everyone has something that they want to improve in their lives. It could be being a healthier, fitter version of themselves. It could be having a stronger relationship or marriage, or it could be improving the way they parent.

The first way to influence some positive change is to awaken that vision and identity of who the person wants to be. This goes so much deeper than just what they want to have, it’s actually about who they want to be.

People don’t want to buy your product or service, and they don’t want a coaching session. They don’t want an 8-week course or to watch your 27 videos. They want to be the best version of themselves in the future.

In order to awaken that vision, you don’t just want to focus on the method of how you help people or the features of your program. You want to focus on awakening in them the best version of themselves, that may have been lying dormant in their minds for many years.

You’ve got to craft your questions in an elegant way, to remind them of who they want to be. People get buried under all the yuck of life and they forget who they want to become. It’s your job to remind them.

I think of selling as a coaching session. So much of coaching is about asking the right questions and helping people change their perception. At the end of a coaching session if we’re a match, then the person will become a client.

Asking the right questions takes planning and it’s a skill you develop. It’s important for people to get a vision to see, hear and feel what it would be like living in the best version of themselves.

You want to ask people to remember that vision of being their best self and also you need to ask why it’s important to them. This takes time. You’ve got to really listen intently, you’ve got to notice shifts in their body language, and notice what lights them up.

Notice their keywords, their body language, and the shift in the tonality of their voice. You’ve got to be able to sense how people are and you’ve got to be able to see them physically to see their visual cues. This is why having a video call is so important.  Sometimes you have to go digging for the BFS goal because it’s not always top of mind with people.

So many people when they’re having sales conversations, don’t understand this. They like to rush the conversations. I used to do this myself. Understanding people’s future vision is so important.

I remember when I was a personal trainer, I just wanted to get people out into the gym, instead of really taking that time to understand what they want and why it’s important to them. This helps so you can motivate them when things get hard.

Back in my PT days, I just ask client’s how long they’ve been in the state and what they wanted to fix.  And then I’d try and get them into a 12-week challenge so they could start losing the weight without understanding their motivating factors or what would drive them to change.

When you’re talking to people, really take notes of the words that they’re connected to. Take note of when people are passionate and note when you see a shift in their body.

2 – Educate Them

The market has really changed from a buying perspective and we’ve changed how we interact. People are more educated now than ever before. You can pull out your phone and educate yourself very easily, no matter where you are.

The idea of selling is not really selling anymore. You can sell without feeling like you’re selling, by doing education-based selling. Education-based selling is completely different.

The cool thing about this new marketplace is that if you enjoy teaching, training, and educating people, you’re in a good position to understand how to influence somebody.

When I have a conversation with someone who potentially wants to get some coaching or wants a mentoring program, rather than going through outdated sales techniques from years ago, I educate people in my conversations.

Back in 2003 when I did my apprenticeship at the gym, conversations were very scripted instead of being dynamic conversation. It wasn’t about education. Now what I do instead of talking about the features of my program, I educate people.

When I talk to someone who is struggling in their business and they want more clients, or they are wanting to improve their presenting or copywriting skills, I’ll educate them on what’s working right now for my business to help get clients.

People don’t really care about your product or program or if you give tech support. They just want to know that you’re able to give them what they desire in life, and this is where you can show them that you’re the expert and you do this through educating people.

When you take the time to educate your clients, it can really dramatically shift things, especially with quality clients. Quality clients need to be educated, they need to understand why you are different in terms of the result you can offer.

I use a 3- step method for this, and I call it the CPR method. It’s like resuscitating someone who is sick, but you’re resuscitating their vision of their best future self in the midst of educating them.

C – Credibility

If you want to influence someone, share your credibility, your experience, knowledge, and skills. Share why someone would want to work with you.

I remember when I worked as a gym instructor in New Zealand. There was a trainer there who would see someone doing an exercise wrong. Instead of walking up to them and saying to the person, “Hey, I’m Bob and I’ve been training people for the last 5 years. Do you mind if I give you a quick tip on how to protect your back?”

He would shout out across the gym and tell people what they were doing wrong. It would cause people to get really embarrassed and I would cringe when I heard it, because he would embarrass people publicly. He wouldn’t tell people about his years of training people, which would give him credibility. He would just yell at people.

So anytime you want to educate someone, you need to frame it around your credibility.

P – Process

Sharing your process with people is really important. Tell people what your process is, share that your process is step-by-step and explain how you’ve organised your knowledge. People love organised knowledge.

In a conversation, this might look like,  “Hey Tommy, so I heard you say you want to work full time in your business so that you can have the flexibility of working from home. Is this right? So, over the last 18 years of working in business I’ve discovered there are 3 main problems people face when it comes to business…”

In my strategy sessions after I ask the key question, I then create a roadmap for the person and explain how the coaching would get them results. I explain step-by-step how things will progress and I show how my knowledge is organised. People love a step-by-step strategy.

R- Results

You want to share the results you are seeing when people follow your process. You might say, “Sally followed this process and she was able to make 10k a month and was able to increase her conversion rate from 50% to 70%.”

Share your client stories and describe the results client’s got when they followed your process.

3 – You Are The Prize

You are the prize. Say it out loud with me, “I am the prize!”

There are thousands of people that you could potentially be coaching or mentoring and there’s only ONE of you.

Your time is limited, so you only want to work with quality people. If you’re working one-on-one with people, you want quality people to book into your calendar. You don’t need people wasting your time.

You want people who are ready and are seriously committed. You only want to deal with people who want to work with you, who trust you, and who want to take action.

Money is a commodity. You can get money from anywhere, but you only have one you. If you’re coming in with an energy of chasing a person in a strategy session, and if they feel like prey being targeted, people are going to run away.

However, if you come in totally neutral and you’re not chasing, you become the magnet. You know you’re the prize because you’re good at what you do. You want to attract the right clients and repel the wrong ones like a magnet attracts and also repels.

It all comes down to presenting to people the opportunity to improve the quality of their life.

You don’t need to try and convince your ideal clients, you want to find people who are already convinced because you’ve educated them and you’ve provided valuable content.

So the goal with sales is matchmaking, not trying to sign everyone up. It’s about matchmaking with your truly ideal, right-fit client.

So if you want to be known as the one that people chase, rather than being chased by them…

I’d like to invite you to a free client attraction strategy session. 

I work together with my clients to:

1) Make your offer irresistible. I help you get clear on the best packaging and pricing for your stage in business and the stage that your ideal clients are at.

2) Clarify your language. I help you understand the beliefs your ideal clients have and what you want them to believe.

3) Creating organic, compelling content that converts. I use my proven process to craft the right language that calls in truly ideal, quality clients. This will ensure you get enquiries from your content.

In order to be the best candidate to get results, it’s best if you have experience serving clients in your area of expertise and getting results, and already have an idea of what problem you solve and who you enjoy helping.

If you’re interested, message me on Facebook or email me at info@katmillar.com and we’ll have a chat and see if you are a good fit.

I look forward to chatting with you!

Kat

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Is Creating Content Enough To Attract Clients?

Do you ever spend ages creating a social media post or email … but barely get any engagement?

Maybe you only get a few likes or comments, and hardly anyone opens your email that you spent hours crafting?

Do you ever wonder … is it worth all the effort?

It’s so discouraging when you have poured your heart and soul into something, making it as good as you can, and adding as much value as you can and getting very little response.

A lot of people ask me if creating content is still effective in attracting clients?

By content, I’m talking about things like emails, blogs and social media posts.

Think Of The Buyer’s Journey

If you think of the buyer’s journey, there are different stages that the buyer goes through. Buyers go from awareness to being problem aware, through to being solution aware. It’s very rare that someone will see a social media post and sign up with you right away.

Content is good for keeping you top of mind. It’s good for inspiring a small step of action or for educating people on what you do. It’s like a drip-feed. You give little pieces of education and inspiration so that you open people to a new way of thinking.

Typically content isn’t good for converting people. If you think of it as a pipeline, you’ve got all these stages that people go through before they actually sign up and pay money to you.

Content is just little bits to keep you on top of people’s minds and to slowly build trust. It’s almost like adding a little bit of money into a bank account a little at a time, and then when you’ve got enough money you spend it.

If you think about posting content in this metaphor, a piece of content is not usually enough to convert people into paying clients.

Social media is not designed to sell to people and this is where many business owners and coaches get it wrong. It’s too fast and a lot of people try and fast-track their sales process. This can end up putting people off because you’re selling too soon.

Build Trust First

Trust needs to be built first. Someone is not going to turn into a paid client from a social media post because not enough trust has been built up in their trust bank account. It’s almost like trying to make a withdrawal before you’ve put enough into that account to withdraw the money from.

Content keeps you freshly on top of people’s minds. It’s good for grabbing attention, but it’s not good for maintaining attention. In order to trust people, you need time for trust to develop.

Research shows you need about 7 hours’ worth of time with someone before you trust them. So if you’re creating social media posts that take one minute for someone to read, you have to do a heck of a lot of those posts in order to build up those 7-hours of trust.

If you’re creating 1-minute posts, this means you have to create 60 posts to get an hour of attention, so you need to do that for 7 hours, which means you’ve got to create 420 posts!

How many people have you found that actually transfer money into your bank account because they saw one of your social posts?

How often has someone signed up for a strategy session or discovery call in your calendar by reading one of your blogs? It doesn’t happen very often.

Live Video Is Powerful

Written content still has its place. But studies done by Livestream show that 79% of people believe that live stream videos provide a more authentic interaction with the audience.

Live presenting, like doing Facebook Lives are so popular now, and people are drawn to watch something real-time, rather than a polished piece of footage.

Audiences spend about 3 times as long watching live-streamed videos, as opposed to watching traditional pre-recorded videos. This is a pretty powerful statistic. Live interactions are more authentic and relatable. It’s not all scripted with multiple takes and lots of editing.

People who are willing to show up on camera and share their expertise build their businesses faster. It takes courage and it takes preparation because you have to organise your knowledge. The more you show up on video, the better you become.

Your positioning changes in people’s minds when you show up on video prepared and with your knowledge organised. It elevates you and your positioning in the minds of your community.

Facing Your Fears Propels You Ahead

The fear of public speaking takes a lot of people out of the game before they’ve even begun.  If you’re courageous to step out into the world of public speaking you immediately differentiate yourself from many of your competitors, who are not willing to do it.

Public speaking and learning to present live is a hugely valuable skill.  You can do live videos from anywhere, at any time and these days you don’t need a full-on studio. You can just do it on your phone or laptop.

When you do a live video, or run a live event, as opposed to a pre-recorded video series (like an evergreen webinar for example) people give you their time because you’re offering to educate them.

Building Trust Through Education

Educating people is a way that people will give you their time and it helps to build trust. The more time you spend with someone (like a friend or family member), the more you trust a person. It’s logical right?

It’s the same in business. The more time someone spends with you, the more they will trust you. You aren’t going to trust someone you’ve just met on the street. So you need to spend time with people to enable the trust to be built.

When you hold an online event, it’s a win-win situation. You are giving a whole lot of valuable content and educating people for free. People receive free education and in return, they give you their time, which leads to trust-building.

This is the underlying principle. It can’t just be content on its own. And you can’t do an event with no content either! Basically, you’re taking a whole bunch of strangers on social media and you’re asking for their time.

When you do a live event you can take someone from ‘cold to sold’ much quicker. If you do content in small amounts, it could take months or even years for people to trust you.

When you do a full-day event, it can convert people straight away because you get that 7-hours of trust-building in one day.

This supercharges your leverage from taking months or years to build trust, to being able to build trust within a day. Or you can do it through a few different shorter webinars over a couple of weeks.

1 – Compelling Content Is Not About What You Do, But How You Do It

When it comes to content, it’s not a case of just pumping out content. It’s HOW you’re creating your content. Is your content compelling, engaging and inspiring? Do you know how to influence people through your content?

Being able to influence people through your content is a skill and it’s a craft and it’s well-worth learning.

I’ve had people book into my calendar from one social post. Many times I’ve had people book into my calendar from watching one Facebook Live video.

More often though, people have watched a few videos or read a few posts or maybe gotten a series of emails before they book in for a session with me. Not everyone is ready straight away to purchase.

So it’s not just the words you put on the page, but it’s how you actually craft your content.

Are you speaking the language of your ideal client? Are you waking up their desires and speaking to them emotionally? This is one of the most important parts of great content. You need to be able to move people emotionally with your message.

2. Content alone is rarely enough to attract clients consistently

Content alone is rarely enough to consistently attract clients. Content plus presenting is the most potent combination to attract clients to you fast. Content is not there to convert. Content is there to attract, engage and remind people of you.

Conversion events are where you not only get someone’s attention, but you maintain their attention. You build trust and position yourself as an authority. You’re able to overcome people’s false beliefs, inspire people to action, and you’re able to get people emotional and feeling the energy that you just can’t get from a social media post.

There’s so much power to doing both content and presenting events. It’s multi-dimensional and it’s a series of steps.

If I was to condense it down to what has helped me the most over the past 5 years as a business coach, it’s the combination of creating compelling content and presenting and running conversion events.

You need the content to support the event. You need the event to contain your content. When you get it right, it’s a powerful combination.

You can’t do an event 5 days a week, but you can post content 5 days a week. You can’t do events all the time because they are exclusive.

So you’ve got content in between big events. This is a real winning strategy.  So few people are actually willing to do this because it takes work. It’s not a get-rich-quick scheme. It does take work.

But if you develop these skills, you never have to worry about money again, because you just keep getting better and better at these skills. You can go anywhere in the world and get clients and make money.

When you get the combination right, you’ve got an asset. You don’t have to keep creating endless posts over and over. You have a signature event that just gets better every time you craft it. It’s like a book. It becomes an asset.

People ask me how can I run a whole day online event? I never thought I could do a whole workshop online. But fortunately, with the pandemic have come some blessings also. One of these is doing online workshops and webinars.

We’ve realised how super accessible online events are.  I’ve been running online full-day workshops for over a year now and they are incredible. I’ve been able to have people from other states, cities and countries attend my events, which I never could have done with live face-to-face events.

I’ve undertaken 6-day and 4-day courses online, where you are online for 10 hours a day. You have to take stretch breaks, have a little dance party and also have people connect in breakout rooms.

You need to have people actually doing things and participating during the event. No one wants to just sit and learn and be spoken at for 8 hours. You have to include people to participate.

If you do these events well you can connect up-close and personal with people, which you can’t necessarily do with a room full of people in a live event. You can build intimacy and get really personal with people that you can’t do in a massive live event.

One-day events are one of my favourite ways to build my business. You can give people so much value and help people. And it helps you to build trust with people more quickly.

3 – Content + Presenting = The Most Potent Combination To Attract Clients

Learning to create online events gives you a rock-solid strategy that you can rely on for your business. You just have to commit to learning how to do it.

Years ago I attended a conference and I remember watching all the speakers on stage and I thought that I want to be one of those speakers, instead of just watching them. But it takes facing and overcoming your fears.

When you can commit to creating more live presentations, like live video and live, online events, it takes away needless hours of churning out endless content.

So if you would like to know how to create really compelling content, how to run a profitable conversion event, and also how to set up a client attraction machine that is automated and seamless, I am sharing it all for FREE in my upcoming 1-day event on Saturday 15th May…

How To Attract A Steady Stream Of New Clients.
Find out more or register here

If you want to take a day to actually get things done in your business, not just learn information, but actually work on your business, this event is for you.

You don’t need to be an extrovert, you don’t need to be a techy. I’m not any of these. I was simply willing to learn, show up and take a risk, and present.

And that’s the key here. All you need is a willingness to do it, a willingness to help people, and a willingness to get over yourself!

Let’s be honest, it’s not about you, it’s about a message that you have to share.

The world needs you.

See you there!

Kat

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How To Turn Your Discovery Calls Into Paying Clients

Would you like a simple sales process to help you sign up more clients?

In this training, I share how you can turn your discovery calls into paying clients with my zero-pressure 6-step ‘Authentic Selling Formula’.

Selling is an awkward thing for many people. A lot of people tell me they don’t like having sales conversations. I get it. It used to be this way for me also.

No one likes having conversations with people who are trying to push their product or service on us.

But you don’t have to do that to make it in business.

I talk to a lot of people who have this idea that business is cut-throat and they’ve got to be brutal with sales and get the sale closed immediately.

But you don’t have to do it like that. You can have a relaxed sales process, which is a really beautiful conversation between two people who are trying to see if they’re the right match for each other.

A sales conversation can almost be like a coaching conversation where you’re helping someone work through what they want, where they are right now, and what blocks are in their way.

If you’re putting off doing sales calls because you don’t like sales, then what I’m sharing today is for you, because it will help reframe sales into something positive for you.

The reason I’m so passionate about sharing this process is because for years and years I was confused and overwhelmed with so many different sales methods.

Over the years, I’ve done so many sales courses with Les Mills, Matt Catling, Authentic Education, Jeffrey Slayter, Netty’D Lackovic and others, and I’ve read many sales books by people like Zig Ziglar and Brian Tracy.

I’ve spent so much money and time learning various sales methods from the best in the business.

And I’ve also done thousands of discovery calls, and I’ve been able to work out the questions that are the most powerful, potent, and effective.

Sales conversations are about asking the right questions and making sure that you’re super curious about the person you’re speaking with.

I’ve discovered there are 3 essential ways of being when you’re selling:

1 –Be Present

It’s so important to be really present in the call and not be distracted or thinking about the client that you had before you call, or the meeting you’ve got after your call.

You need to be fully present, so you can build rapport with that person and match and mirror what they’re saying. You also need to mirror and match what they are not saying.

Everyone has different personalities, characteristics, habits, learning styles, pain points, desires, and emotional triggers.

2  – Be Prepared

 Preparation is so important and the way you get prepared is by having a proven sales process that works.  You do not want to get in front of a potential prospect and completely stuff it up. You need a really great sales script and you need to practice.

Because sales conversations are dynamic, you need to be able to deviate from the script, but still keep control and lead the conversation. You don’t want to be so scripted, that you sound like a robot.

Conversations naturally deviate depending on the person’s needs. So you need to be flexible so you can meet the person’s needs, but also be able to bring it back within your sales structure.  This is such a fun game to me because it’s like a puzzle that I’ve got to figure out and I find it really enjoyable.

When you understand human behaviours and see what techniques and triggers are happening, and if you’re holding the person so they feel their consequences or feel the pain, you’ve got to know how long to hold them there.

There is a chemistry with sales and a tension sales calls operate within. You need to be fully prepared with really powerful questions to help the person on the call work through the blocks that are in the way of them getting positive results for their lives.

It’s not that they are just saying yes or no to you, they’re saying yes or no to themselves. And that’s a massive reframe for the person who is leading the call. Are you going to be the person that helps them overcome whatever is in their way, so they can invest in themselves?

Money is everywhere but there is only one you. So you need to show people why you’re different, and how you are going to help them make a positive change to their life.

There is an emotional place that people come into when they are ready to buy. You’ve got to be able to pick these psychological cues.

I teach all of these in my program, but in this training, I want to show you more about a really simple process that you can put in place, and this is part of being prepared.

3 – Be Passionate

The other thing that you need to be in a sales conversation is passionate. Not passionate about yourself, or your product or service, but passionate about the person you are serving and passionate about the breakthrough and result you will help them get.

If you’re passionate about the person and their breakthrough, then you will do what it takes to help them overcome their belief systems, so you won’t leave them stuck in their pain. Be enthusiastic and confident.

Imagine getting on a sales conversation with someone who’s not enthusiastic, not confident, not passionate who sounds flat and bored. It would put you off, right?

So be present, be prepared and be passionate.

Now I’m going to take you through my 6-step A to F process that I use in my discovery sales conversations, and the reason I love this process is because it’s so easy to remember. If you know your ABC’s then you can remember this formula.

The best thing is you can use this formula when you are out and about at a networking function when you’re on a phone call or on a Zoom call.

My 6-Step Authentic Selling Formula

To preface this, sales is about influencing people to make positive change to their lives. It’s not about manipulating someone or trying to sell to someone who has no need or desire for your product.

The presumption is that the person you will be talking to has a problem you can solve, they have a need you can help with and they want to be on a sales call with you because they booked into your calendar. So you are getting on the call with integrity to start with.

A – ARE

A is for ‘are’, so where are you at? If I’m having a chat with someone at a networking event, I want to know where they are at. This will help you to know if you both are a potential match. It’s like when you’re dating you want to know the other person’s likes and dislikes, and where they are currently at in their life.

There are a range of questions that you can use in this category. So, when the person gets on the call, I just outline how I would like the conversation to go. I then ask if the person is comfortable and if they have a glass of water.

I then ask, “Out of curiosity, could you tell me a little bit about your current situation? What’s going on for you at the moment?” Or I might ask why they chose to contact me specifically right now. I ask what their circumstances are right now and if they are having problems, then I ask how long a problem has been affecting them.

I have a whole toolkit of questions, and depending on what the person says, I can look at my toolkit of questions if I’m on a Zoom call I have the document open, and I just follow the structure. If I’m out and about and I haven’t got anything in front of me, then because I’ve done so many discovery calls, the questions just start to roll off my tongue.

When the person tells me where they are at, I then ask, “Out of curiosity, why is that important to you?” I then dig deeper and ask how it’s affecting them. I ask how are things affecting them, their family and relationships, and their health.

I ask how long the issue has been a problem for them. When you ask questions this way, you can really get to know their current situation, and it’s not until you really feel like you understand the current situation, that you then move on to the next question.

Before you move to the next question, you need to validate and repeat back to the person what you’ve heard them say. You could use, “I just want to make it clear that I’ve understood this correctly…”. Repeat back to them what they have said.

Once you’ve validated, you want to go into some more digging questions like, “Can you tell me a little bit more specifically about that?.. Could you describe that a little bit more to me?.. I’m curious, can you tell me a bit more about…?”

Keep going until you feel like you’ve got a really good feel of where they currently are at.

B –BE

In the ‘be’ section, you find out where the person is wanting to be in the future.

So I ask questions like, “What’s the specific outcome that you want? How many clients do you want? How much money do you want to make?

If you’re a weight loss coach you would ask, “How much weight do you want to lose?  What dress size do you want to be? What’s an outfit that you want to fit in?” You need to be really specific.

Then you start building questions higher and ask, “What would your life be like if you solve this problem? How would it affect your family, your house, your business, your work, your emotions?”

If you think about the whole wheel of life, everything affects everything else. Your business or your work affects your family. Your mental health and emotions affect your business and your family. Your physical health affects your mental and emotional health.

So you want to get them to paint a picture of where they want their life to be.

Ask them about their big vision and their ultimate vision for their life. I get them talking about their vision, feeling it, and seeing it inside of their mind. I help them paint a really clear and vivid description of the future they want for themselves.

I spend quite a lot of time there. And then I go into the benefits. So I ask them what some of the benefits would be if they achieved their vision. And if they don’t move towards their vision, then I ask them how that would impact them.

C – CHALLENGES

There are 3 parts to the ‘C’ part to the process.

The first is challenges. What challenges are in the way and what roadblocks are preventing the person from getting where they want to be? You need to ask, “What’s not working for you and What’s holding you back?” “Where are you most struggling?” And, “Where are you frustrated?”

I have a whole lot of questions that I ask around the challenges someone is facing. One of my favourite questions is, “Where do you need the most help? Is it strategy, execution, skill acquisition?” I ask where the gaps are that they need the most help. I ask, “What have you tried that hasn’t worked for you?”

Once they say their challenges, I then take them into the second part which is the consequences for not changing.

And this is where you don’t just want to rush to the solution. You want to stay in the consequences and to do this there is a tension to navigate.

Tension is the chemistry itself. So with the consequences, you actually want to take them to the pain and I know it sounds horrible, but this is so that they can see a real contrast between the benefits and the consequences of what will happen if they don’t change.

They need to see the contrast of their beautiful vision they’ve just described to you and the consequences of their life if they don’t implement changes. You have to put your own discomfort aside at this point because the person has to feel the pain of the trajectory that they are currently on.

I then ask questions like…

“What’s it costing you to not have this problem solved?  How is it an issue? Why is it important for you to solve it? What would it be like if you didn’t solve this problem? What would life be like for you in 12 months’ time if you do decide to deal with these problems?”

This might feel really weird but you just need to practice. You need to hold that space for them to actually explore. They might not sign up with you and that’s totally cool.

But if they have got a conviction that they need to change and they can see if they don’t change that the direction of their life will not be positive, then you’ve actually done your job.

So an example question would be, “If you don’t do this, what would be the consequences, and cost you be to you emotionally, financially, spiritually, physically, if you don’t change?”

And then the third stage is commitment.

“Okay, so you told me this…(do a bit of a recap and validate…) so why are you committed to making it happen right now? What’s your commitment level from 1 to 10?”

And then you might say, “Okay, why did you pick that number?” Or one of my favourite questions is, “Why don’t you put the lower number?” Then, the person will give you all the reasons why it’s important to them to change.

Most people pick Number 8. I’ll then say, “Okay, why didn’t you pick a low number?” Then the person will often say, “Because I really want to change and I want to do ….” They actually are now talking themselves into the change.

D – DIRECT

Now you move from the ‘question’ hat, and you put on the ‘director’ hat because it’s here that you need to be the director.

The ABC part of the process is very much the area for curiosity, where you’re getting the person to tell you all about their situation. D is where you take the lead and tell them how you can help them.

To take the charge here, you say to the person something like

“You’ve told me… so imagine this…”

Then you fill in what they’ve told you about their vision and what it would be like for them when they’ve had their problem solved and they’ve achieved their desired outcome.

Now you’re guiding them to see that instead of struggling in an area, they will have achieved. And then you direct them to see what having that achievement ultimately means for their life (health, business, family etc.)

Then you would say to them something like, “If I was able to show you a way to avoid the problems that you talked about and your challenges (mention here the long-term and short-term consequences) would you like to hear about it?”

When they have agreed, I will then walk them through what it would be like for us to work together to solve the problems they mentioned and get the results they mentioned they want.

I’ll say to them, “So I have an [xyz] program that I think will really help you…” and then I go into sharing about my offer.

Here is where I insert something I call CPR. Credibility. Process, and Results.

For credibility, I’ll say something like, “Well over the last 10 years I’ve been coaching thousands of people and I’ve been so grateful so many people get results. And in that time I’ve discovered that the 3 main problems people face are…

Now I share my processes to help people overcome their problems.

I tell them I’ve created a process called the Client Attraction Accelerator and I walk them through the processes of the signature system that I have created to help them solve their problem. Then I’ll share some typical results that people have.

I will share feedback and testimonies that people have given me that I’ve helped them get fully booked with clients. Or it may be that I’ve helped people to run events or webinars. So I will talk about the credibility of why they should listen to me.

I then explain that I offer one-on-one coaching and group coaching. I tell them about my online program and about the extra support they receive, including access to my workshops.

I give details about the payment options and my payment plans that are available, and I talk about all the benefits they will receive.

Once I’ve shared what I have to offer them, I ask them how it fits with what they have in mind. And then I just wait and see what they say. If they want to proceed, I will then go to the next step in the process, which is to engage the person in the sign-up process.

E – ENGAGE

Here is where I take the person through the enrolment process. I would say, ‘That’s fantastic, I’d like to welcome you officially to the program and the community.”

I would then ask for their details to start the process over the phone. Here is where you want to have a card processing system that you can do it on the phone.

Next, I explain the process that will happen next.

I tell them something like “I’m going to email you a partnership agreement so that you can read and sign it, and email it back to me. When I’ve received this, you can get started straight away. I’ll send you the logins for the online course and you can book in your first one-on-one coaching session.

F – FINALISE

To finalise the process if someone doesn’t sound like they want to sign up right away, I will recap briefly the A, B and C’s of our discussion and I will talk about where they are at, where they want to be and the challenges and consequences if they do not address their issues.

If you don’t think you will be a match and you don’t want to work with them, give them some other help to help them out so they gained legitimate help from the discovery call. You would also share your credibility, your process, and results. Stay positive during this part of the conversation and don’t be in a rush to get someone over the line.

The whole conversation can happen from A to E  in 30 to 45 minutes. You really don’t need longer than that. If the person wants to think about it, you can book them in for another 15-minute catch-up.

Anything longer than 30-45 minutes for the discussion and you will probably be getting stuck in sharing too much content or going too much into ‘coach mode’.

If you would like help and support with your sales calls, I’d love to help you go through the sales session and personalise it for you, so that you can feel really confident on your calls.

I offer a free 45-minute clarity session for people who have not had a session with me prior.

You can apply here.

Kat

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How I Signed Up 4 Clients This Week (And How You Can Too)

This week I signed up 4 dream clients. In this training, I share how you can do it also.

There are 4 main things we need to in order to attract new clients…

1. An Irresistible Offer

In order to sign up new clients, you need an irresistible offer. So it’s important to take the time to build out a no-brainer offer that you cannot wait to share with the world.

It needs to be an offer you’re proud of and excited about because it is filled with so much value.

Your offer needs to be designed very specifically for a clear problem and solution.

Your offer cannot be that you will give someone a dream life as that’s too vague. It’s got to be something specific, and you need to use compelling language.

People don’t want to receive coaching just for coaching’s sake.

They want to work through a process, overcome challenges and receive keys, tools, and resources. People want to work with someone who has overcome the same challenges themselves and organised their knowledge in a way to help them with the same challenges.

There are 3 main components I recommend you have in your irresistible offer:

1 – Curriculum

Your irresistible offer needs a solid step-by-step curriculum in your offer. It needs to have a step-by-step system, like an A to Z process.

It’s not just about having bits and pieces of content. It needs to take people step-by-step to their end goal.

There’s so much free information out there that people get overwhelmed. People want a curriculum of content and you want that to be available for people 24/7.

2 – Coaching 

As well as curriculum, people also need coaching and mentoring as part of your offer in order to implement the learnings.

Research shows that less than 10% of people ever complete an online course on their own.

You have knowledge, wisdom, and experience that other people don’t have and you’ve overcome the problem that you’re helping to solve, so including coaching or mentoring is highly valuable.

This could be done one-on-one or in a group setting.

It could be you delivering it, or one of your team who you’ve trained.

3 – Community

People also want a community. And not just any community, but a quality community.

There are so many Facebook groups out there. Most people are part of so many free communities and often they are getting lost in the crowd.

To accelerate success, we need a smaller quality, intimate community where we are valued, heard, and supported by people on a similar journey.

We need cheerleaders who lift us up, give us feedback, inspire us and help us grow. The best way to do this is in a smaller group.

Curriculum, coaching, and community are just some of the components of building out an irresistible offer.

I’ve got a whole training on how to build out an irresistible offer. Email us if you’d like us to send it to you.

2. Consistent Valuable Content

Every single week you need to give a valuable piece of content to your social communities. You can do this as a Facebook Live, as a blog post, or in lots of smaller social media posts (3-5 per week).

Consistency is the key to social media. The reason I signed up 4 clients this week is that I plant seeds constantly. I plant seeds in my Facebook Lives, blogs, and social posts. I’m constantly throwing seeds into the ground, watering and nurturing them.

The clients I’ve just signed up are from the seeds I planted a long time ago. One lady who signed with me has been following my Facebook Lives for about 6 months and she’s been getting my emails. It’s not about getting instant results. I only want to work with people that are ready.

I never want anyone to feel rushed into something.  I don’t like people to feel like there’s any pressure, so for me, I’m detached from the outcome. I show up. I ask what they need and if I feel that I’m the right fit for them, then I present them with an irresistible offer. But I don’t offer it to everyone.

The cool thing is that because I’m always planting seeds and consistently putting content out there, most people come to the strategy calls ready and committed to themselves.

I don’t ever have to do awkward sales calls because most people who connect with me know they have a problem and I know that I have a solution to help them.

Your content has to be compelling, hook people in, engage people, speak to their fears, to their desires and your content needs to connect with them emotionally.

You need to speak the language of your ideal client and speak directly to the specific problems and needs that they have.

Your content also needs a great call to action. You don’t just need free content, but also a clear lead generation strategy that you focus on. And consistency is the key.

3. Unshakable Confidence

Signing up new clients really comes down to how much you believe in yourself because if you’re not confident, you won’t be able to sell anything and you won’t be able to sign up clients.

Here are 5 things you can do to build unshakable confidence:

1 – Believe In Yourself And Back Your Dreams

Now, this doesn’t mean that every single day you wake up and feel amazing. It’s just a quiet knowing within you, that whatever happens, you will keep going until you make it.

I’ve made a decision a long time ago that I will never give up on my dreams. It doesn’t mean I don’t doubt myself. It doesn’t mean I don’t have fears, worries and doubts come up.

This is where you have to do the work to keep your mindset strong and keep backing yourself and believing in yourself. Even on the days where you struggle, you’ve got to just do it anyway. No one else will believe in you as much as you need to believe in you.

2 – Do The Hard Work

Confidence comes as a by-product of competence, and you get competent, by doing the work and by getting really good at your craft.

I’m good at sales because I’ve done hundreds and hundreds of sales calls. I’m good at presenting because I’ve done hundreds of events. I’m good at coaching because I’ve coached hundreds and hundreds of people.

I started out coaching people for free. That’s how I got all the learnings and figured out what people want and what they need. I’ve done so many strategy sessions where people didn’t sign up, but I’m not focused on the outcome because I know eventually, I am going to succeed.

There’s a lag time between putting the seeds in the ground, watering them and making sure they get the sun and looking after them before they start to grow and produce fruit. Most people don’t keep going and quit before the harvest comes.

Farmers don’t throw the seed in and expect a tree the next day. Farmers consistently show up, water the plants, fertilise the soil and do everything they can to ensure the crop they have planted end up bearing fruit.

3 –  Keep Showing Up Consistently

Keep showing up consistently even if you feel like it or not. You have just got to commit.

If you’re not committed and trustworthy, people aren’t going to trust you. They will just think you are there when you feel like it. People want to see you showing up and taking action consistently.

4 – Spend Time With Visionaries

Spend time with visionaries and people who think beyond just the current day-to-day stresses. You are not going to get unshakable confidence by hanging out with people who think small and focus on really small problems and things that don’t matter.

You need to spend time with people who are visionaries, who think bigger and look to solve bigger problems, instead of just thinking about how they will make their lives more comfortable.

5 – Have A Mentor

We all need mentors to help us develop our skills because confidence comes as a by-product of being really good at what you do.

And one of the fastest ways to get better at what we do is by having a mentor who has ‘been there, done that’.

4. Proven Sales Process

There are 3 main things people get wrong when it comes to the sales process:

1 – Not Having An Automated Booking System

This is so simple to overcome. If you don’t have an automated booking system, you just need to set up a calendar online. You can get one appointment type for free. I use Calendly.

If you want to have multiple calendars it costs $10US a month. I’ve got a calendar for 30-minute bookings,  15 minutes, 45 minutes, 60 minutes, and 90 minutes.

It just takes away so much time and effort that you can waste, going back and forth with people. How many people are just not signing up with you, simply because it’s too hard? You need to have something that people can book 24/7.

I don’t do anything manually for my sales process until I turn up on the call. Everything is automated. People book a session on Calendly. They get a questionnaire to fill out. They receive automatic reminders and all I do is read and take notes from their questionnaire before the strategy session.

2 – Not Preparing For Their Sales Calls

People don’t do well at sales because they fail to prepare. They don’t have a questionnaire, and they don’t have a structure to follow.

Sales calls are very dynamic and can go all over the place, but I have a structure that I’m following and a toolkit of questions. I then devise questions based on the questionnaire that I’ve received.

I always know where I’m at in the process of the sales call, as I follow a structure. I allow myself to flow within that structure though depending on how the call progresses. It’s so important to prepare in advance.

3– Not Leading In Their Sales Calls

You’re the expert. You’re the professional and people want to be led and directed in strategy sessions and sales calls.

In my strategy sessions and sales calls, I have set questions that I ask, but I flow with how the answers are, but I always bring it back within my structure. I lead in my strategy sessions.

I ask the person when I get on the call or Zoom if they are comfortable, have a glass of water, and are ready to start with the strategy session. I then have my questions and structure to follow based on the information I’ve received from their questionnaire.

There’s so much that you can do in your conversation to increase the likelihood that they’re going to say yes to you.

I absolutely love sales conversations, because it’s an opportunity to help someone change their life. I see them as coaching sessions and if we are a match, then I offer them my program.

Getting good at sales is the only way you can stay as an entrepreneur. It’s the only thing that gets money in your bank account, and it gives you freedom.

I could not have built my own business to a 6-figure business on my own. I needed a mentor. Personally, I invest at least $10,000 every year in getting help from mentors and coaches.

Every time my money has been low, I have spent the money and invested in coaching and mentoring, because that’s the way we grow.

Want help to grow your business? 

Do you want help to get more ideal clients, free up more time and create a profitable, lifestyle-friendly business that you love?

I offer a free 45-minute clarity call to see whether my programs are the right fit for you.

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To your success,
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