Kat Millar

by Leave a Comment

3 Important Ways To Stand Out In The Saturated Coaching Market



Do you ever wonder how to stand out in the saturated coaching industry?

The landscape is changing so fast with more and more people becoming coaches and heading online to do business.

That means, that we as coaches need to level up the way we engage with our audience, communicate our value, and how we can help them with our own unique brilliance.

Being a good coach is not the same as being able to grow a successful coaching business.

In fact, less than 24% of coaches are able to sustain themselves and focus on coaching full-time.

Only a profitable coaching business (not just coaching) gives you the FREEDOM to coach people all around the world from anywhere…

… and enjoy a great lifestyle, help lots of people, and be rewarded for it.

The coaching industry is the second fastest-growing sector in the world. In 2021 it’s estimated to be valued at over $2.4bn and is still growing.

The coaching industry is the second fastest-growing sector in the world.


People in all spheres are recognising that they’re facing hard challenges which they’re not prepared to solve on their own.

They are looking for help and the demand for coaches is increasing.

More organisations and individuals are using coaching services than ever, and it’s predicted that specialised expertise will play an increasingly prominent role in the success of coaching in the coming years.

According to a survey done by Acuity, 22% of coaches said their revenue was totally unchanged and 52% said they saw an increase in revenue during 2020.

Experts are projecting exponential and explosive growth from this year to 2022 and beyond.

So … how do you stand out in the saturated coaching market?

I’ve been in this industry for over 10 years and there are patterns that I’ve noticed over the years that I think are going to be very valuable for you to know.

Moving into the future, there are 3 things I think we’re going to notice more of…

1. The need for up close and personal assistance


This is what coaches do so well, and the need is growing. This can’t be replaced by AI.

The coaches and experts who are offering a higher level of help – premium personal help – are the ones who will stand out.

Unless you’re a world-class marketer, it’s too hard to create a stand-alone online course and expect to make a significant passive income from it.

The amount of resistance that’s in the industry now of online courses is so much higher.

There is such a low barrier of entry for people to create courses now. Everyone’s doing them.

So stand-alone, online courses are going to decrease in terms of their sales.

So, if you’re thinking about creating a passive course where there are no other elements involved, I would be cautious about doing so while heading into the next season.

Your clients are wanting hand-holding and specific, personalised help for them..


Online courses on going to decrease because there’s a saturation in the market.

People are sick of just getting a login and saying, “Here you go, watch 185 videos and figure out how to apply it to you.”

People are wanting accountability. They’re wanting hand-holding and specific, personalised help for them.

They’re wanting transformation.

So if you want to sell online courses – the ones that are going to stand out in the future are the ones that have support along with them.

People want live experiences with you – live events, live workshops, masterminds, coaching experiences, Q&A sessions.

There needs to be human interaction with you and with other people doing the same journey, and a transformational, experiential approach.

2. The need for results-based services

People want to achieve results in a shorter period of time. They want more intensity and faster outcomes.

Organising your knowledge and experience will make you a highly sought-after coach, especially if you’ve personally faced complex problems and discovered solutions that will be of massive benefit to the people you serve.

With so many new people entering the coaching business, barriers to entry are rising.

Up till now, all you required was word-of-mouth referrals but that’s not sustainable.

How do you, as a coach, grow your business?

You organise your knowledge and share valuable content.

Content marketing is projected to be the primary method of promotion in the coming years because it allows you to position yourself as the expert.

Content is King


With content marketing, you can carefully craft your message and deliver it in your own voice, all in your own time frame.

You can respond and engage with people even before they’ve signed up and establish trust and authentic relationships.

Offer to be a guest on relevant podcasts and summits. Run your own online events.

Share content regularly – written and spoken, to get your wisdom out there.

Keep building your following, and sharing your specialised knowledge. This will make you better at understanding what your followers want and need so you can deliver it to them.

And most importantly, focus on doing whatever it takes to provide massive value to your clients and getting them results ASAP.


3. The need to focus on what only YOU can do

2021 is seeing an increase in the necessity of effective automation tools.

To grow a sustainable 6-figure business, automation is a must.

When you have automated funnels in place, you can focus on what you LOVE and what you do BEST.

You are not only the coach, you are the business owner.

As you get further along your journey in business, you realise the benefits of automating so many of your tasks using technology.

There are some really great marketing tools that can reduce your tasks in half. If you’re neglecting them you’re leaving so much money on the table and so many opportunities untapped.

If you want to scale up, you need to switch from manual to automated.

If you haven’t already decided, please decide today that you’re going to stop running your business manually.

Decide you’re going to build a profitable, scalable asset. Which means having proper systems.

When you have automated funnels in place, you can focus on what you LOVE and what you do BEST.


As my coaching business started growing, I realised I needed to learn new skills, mainly getting my funnels in place.

A lot of people freak out when they hear the word ‘funnels’. But a funnel is just a client journey. It’s a way of looking after people when you’re not there.

It took me a few weeks to learn how to create funnels. But if it took me 6 months, I would do it because now I get to benefit from it, years later, and I get to benefit for LIFE having learned how to do it.

And even if this cost me $5000 or $10,000 I would still do it for the certainty it brings. For me, it’s just a no-brainer.

The only way to do what only YOU can do is to be automated in the other areas to free up your time.

So What Do These Trends In Coaching Mean?

1. The relationship-driven approach and the experience will play a vital role.

2. It’s more important than ever to get real, tangible results for people.

3. Only coaches with marketing skills will survive.

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your coaching business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with Coaches who are also growing their business

It’s our Facebook community where ambitious Coaches learn to get more income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

by Leave a Comment

Is It Time To ‘Boss Up’ In Your Business?

Today I want to encourage you, champion, and cheer you on as well as invite you to step up to the next level in your business. Aka, boss up 😉

What does it mean to boss up in your business?

Bossing up is about remembering that you’re the boss. YOU are the one who calls the shots. It’s about consistently stepping up and evolving to your next level.

It’s about taking radical responsibility for everything that’s happening in your life and in your business. It’s taking the leadership position.

Bossing up is about deciding to stop playing small and go all in.  It’s a decision that says, “I am going to show up 100% in my business.”

It’s saying, “I’m going to create a business that I am proud of. I am going to build an asset and a legacy that blows my mind.”

And it’s not just talking about it, it’s actually doing it.

When I started out in my business, I felt like I had my feet in two worlds. I’d refer to my day job as my ‘side hustle’, and my business as the main deal, even when my job was my primary income.

I realised that if I positioned my business as if it was the main thing, it helped me develop my confidence that it would work. It developed my identity as a business owner.

When you boss up, you take extreme ownership. Instead of blaming others or blaming circumstances, you take full responsibility for everything happening your business.

So how do you do this?

It starts with asking quality questions.

Here are three questions to ask and answer to help you boss up!

 1. Are You Consistently Doing Hard Things?

In business, there are two distinct paths: One path is the path of least resistance, where you keep doing the easy things, and keep up as best as you can with your never-ending to-do list.

On this path you do the easy things – you consume, you learn, you go to free events, but you don’t step out into the scary, challenging zone.

The second path is the harder, scarier path, which is the path of building an asset – where you boss up and learn the hard things. This is where you face the things you’ve been avoiding.

The second path is the harder, scarier path, but it’s worth it.

Having a business is one of the fastest ways to grow because you are constantly having to challenge yourself outside of your comfort zone.

One of the hardest things to do, is to work on becoming the best version of yourself.

When you take ownership of your world, your world changes. It has a ripple effect. This is about rising and becoming the best version of yourself that you can possibly be.

Bossing up in your business is to be the boss over everything that is challenging you. It’s looking at it, facing it, and not running away from the things that challenge you.

It’s locking yourself away from the outside world until you get the challenge finished.

And it proves to yourself that you can do hard things.

My challenge to you is to do what so many of your competitors aren’t doing.  Because it takes thought and energy to implement what we learn.

Most people aren’t doing the hard things, so if you do, you are already ahead of your competitors.

Bossing up is making a decision that says, “I’m going to do the hard things, and go all in. I’m going to prove to myself that I can do it.”

Think about the people watching your life right now, the people in your community, followers, friends, clients, family, or children. A ripple effect happens when they see you step up and your world changes.

That ripple flows over to them and they become inspired by seeing you doing hard things. It’s inspiring.

When you boss up and use your own personal power to create a shift within yourself, you become responsible for your world. Then you awaken the world around you.

In that overflow, you are creating inspiration and the possibility for the next person to believe enough in themselves. Then they will follow your lead and move towards their own greatness.

Imagine if every entrepreneur took extreme ownership and walked in excellence. Not perfection… but with raised standards.

If every entrepreneur decided to become the best version of themselves, we would see an incredible shift in the world.

If we all took radical responsibility to overcome our fears…the shift on the planet would be massive.

But most people don’t do that. Even though they’ve heard stories of people doing incredible things, they stay small because fear keeps people small.

They could be an example of what’s possible for others. They could be an example of what is the strongest, most empowering, most beautiful thing they could do for themselves and for other people, but they don’t. They choose the easy way, which is the small way.

There’s so much to learn; Facebook ads, funnels, automation, and marketing just to begin with. This all scared me when I started,  but I knew the only way I could grow my business was to learn these skills.

At the time I was running my business where I was constantly messaging people back and forth, constantly getting things lost in my email inbox. The business was so hard, so I had to make a choice and put some systems in place.

The truth is I didn’t want to learn ClickFunnels. It just looked way too techie and hard for me. I like being out there talking to people and coaching, it’s what I love doing.

I didn’t WANT to sit on my butt for hours on end learning a new system.

But I realised if I didn’t learn to automate my business, I was never going to have control of it. I could outsource all these areas, but then I would not know how to fix things if they broke. Learning these skills gave me freedom.

Funnels took me a few solid weeks to learn. I had to lock myself away to learn them. And I was on the support chat constantly getting advice. I learned the hard way and it wasn’t easy.

Because I pushed through and learned, I can now come up with an idea for an event or some business idea and I can instantly create a funnel for it. If something goes wrong, I can fix it, because I’m the boss and I know how to do it.

I now outsource some of my work, but I can do that because I’ve learned the systems myself and I can train others in the systems to help me.

Funnels are one of the most powerful assets you can build in your business. I’ve got 20 funnels now, and they are out there doing their thing. I’ve had a funnel that’s had over 2,000 people go through it that I created two years ago. I haven’t touched it except to do an upgrade here and there and it’s still working for me.

Things begin to change when you make the decision to go all-in and say, “I’m going all-in to learn what I need to learn. I don’t care how long it takes. I don’t care how hard it is. I’m going to do it.”

 2. Are You Consistently Investing In Your Business?

Investing in your business proves to your brain that you are serious about your business. Your brain doesn’t know whether you’re in or out if you are just dabbling in your business.

When you invest in your business, it is a way to step outside your comfort zone and realise your self-worth. To boss up, you need to take charge. You need to make a decision to go all-in on something and stick to it.

A friend of mine recently invested $12,000 on a coach for a 30-day intensive course. It’s been incredible seeing the shift in her already from this investment.

We were both talking about all the times where we’ve invested a significant chunk of money in ourselves. The most I’ve invested at one time was a $23,000 program.

As soon as I go into that five-figure investment, the fear, doubt, and anxiety all come up to the surface. But when you invest in yourself largely, it shows your brain that you’re serious about your business.

The very first time I did it, it leveled me up so fast that it was exponential growth. And that was before I even got the result. The results came later but it was just the fact that I’ve taken this massive leap of faith, and it showed me that I trusted in myself.

When you invest in your business, it is a way to step outside your comfort zone and realise your self-worth.

Making the investment in myself showed me that I was going to make it, I was going to do whatever it takes to build this business, I was not going to give up, there were no two ways about it.

I’d decided that I had come too far and it’s never been an option to give up.

It takes courage to take your hard-earned money and risk it on investing in yourself. But it makes you feel alive.

Not knowing when or where the money is going to come from is like jumping out of a plane without a parachute and knowing you’ve got to create the parachute as you are in the air. It’s a buzz!

I put typically at least $15,000 into my business every year, sometimes more.

It’s been a big part of building my confidence and resilience. Not just selling things, but investing in my business. This is a great way to show your brain you’re committed to making your business work.

 3. Are You Consistently Improving Your Marketing Skills?

What’s the one next thing you want to achieve in your business? Really think about it.

Whatever that thing is that you want to achieve in your business, that one thing is going to require some type of marketing no doubt if that’s your next big thing.

Did you wake up this morning and improve the skill of marketing to get your next thing out there? Did you wake up in the morning and take action towards that thing? Probably not if you’re like most people.

Staying focused on the one most important thing is really hard.  If you’re not improving your skill of marketing, you’re not actually growing as a business owner.

There are things that you need to do in your business right now, that you don’t know how to do and that someone else knows how to do. You can pay them to show you.

For example, create a funnel. A lot of people freak out when they hear the word funnel. But a marketing funnel is just a client journey and an automated flow for your future clients to journey through.

Marketing funnels allow you the freedom to take your hands off, but still know your future clients are being nurtured and looked after when you are not there.

What so many people do in small businesses is they start the business manually but then attempt for the rest of the business life to keep running it manually.

When you have an automated flow, you can focus on what you love and what you do the best.

Holding events is also an incredible marketing tool. I’ve grown so much from putting on events. Events help you consolidate all of your content and they help you organise your ideas. Remember people pay for organised knowledge.

When you’re automated in your business, you’re able to have that time to think more strategically and get more clarity. You’re able to create more and organise your knowledge more.

When you have the capacity to generate consistent leads, it’s the difference between having an unstable shaky business, and a solid, reliable, predictable system. Everything changes for you.

It takes the stress away and enables you to enjoy your business. You are enabled the time to have creative ideas and to have a whole lot more time to really do the things that you love.

It’s really not complicated to understand.  All I have to do is decide that you’re going to stop over-planning, over-talking, and over-thinking and start taking action with an automated approach to your business. 

Some people think “Ohh that looks a bit hard, that looks like work.”

Do you know what’s worse?

Running a business that sucks the life and soul out of you because you’re so stressed.

There are so many things you could be doing for people to find out about you, it’s almost overwhelming how many things we’re meant to be doing. There’s podcasting and blogging, YouTube and reels, the list goes on.

The only way to do it without working harder and longer is to be automated. When you’re automated you get to enjoy your life more. The technology is there, it’s incredible what’s possible.

If you don’t have an automated funnel in place, there’s only so far you can go. Everything is capped. Your sales, your profit, your growth, your lifestyle – everything is limited. 

When you build an automated funnel, firstly, you have the capacity to generate what I call, a consistent lead flow. Stop for a second and think what it would be like to have this asset working for you in your business?

A good business is based on a series of systems and that’s what’s scalable. Can you see the power of this?

Are you ready to boss up? If you are, I am going to show you exactly how at my upcoming workshop. It’s a free live event for coaches, consultants, and service-based entrepreneurs who want to scale their business without working harder and longer.

I will be sharing with you my Proven Step-By-Step Client Attraction Roadmap. There are 3 secrets:

1 – Compelling Content Influence Tools

The unconventional psychology-based content tools you can use to effortlessly get attention & influence people to take action on your content (not just ‘liking’ it), to fill your webinars, workshops & calendar with clients every time.

2 – Automated Client Attraction Funnels

How to create a 24/7 marketing machine to automate your lead generation and free up your time. It enables you to have a consistent, steady flow of quality leads wanting to work with you, reliably and predictably. You do it once and it’s done!

3 – Five Figure Presentation

How to craft a five-figure presentation using my signature ‘Profit From Presenting Formula’ so you can wow your audience with massive value while converting multiple leads at once into your high-end package.

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your coaching business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with Coaches who are also growing their business

It’s our Facebook community where ambitious Coaches learn to get more income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

by Leave a Comment

How To Develop A Winning Mindset In Business




For the past two decades, I’ve been on a quest to understand what separates the winners from the people who give up.

What I’ve discovered is that the ability to create a winning mindset is at the heart of transformation. 

Over the years, working with thousands of people, I’ve observed many successful people and many others who have given up.

I’ve realised that success is so much more than just strategies. It’s about mindset.


I believe that winning in business is not about beating others. It’s about winning the war over your fears. 

In the words of Roger Staubach:

“Winning isn’t getting ahead of others. It’s getting ahead of yourself.”

Winning is about overcoming your personal challenges, discovering what you’re capable of, and showing yourself that you can do things you never thought were possible – because that’s what makes you win.

In 2006, I decided that I wanted to compete in a bodybuilding competition, in the figure division, because I wanted to see what I was capable of and I wanted to have a goal that scared me.

I thought that I would just do one competition, develop the mindset, learn the skills and that would enable me to coach other bodybuilding and fitness competitors in the future. 

But the taste of victory was very addictive and I ended up doing 10 competitions over a period of 8 years in 3 different countries.

I placed in the top 3 in 9/10 of the competitions, winning gold 3 times. In the 10th competition, I came last. And that was also the last time I competed.

(Losing doesn’t feel good!! 😉

The funny thing was, it was the only competition where I didn’t hire a coach. No wonder I am so passionate about the value of having a coach to stay accountable to.

I went on to coach numerous bodybuilders including many world champions.

One of the most important lessons I learned through competing is that your outcomes are not determined by who you are for a few minutes; they’re determined by the person you are on a consistent basis.

The way I define a winning mindset is being strong-willed in a way where you believe you can achieve what you set out to.

A winning mindset is an attitude of action over time. 

We don’t all want to be champions; most people don’t want to enter competitions. But we all have a deep desire for growth – and for being the best we can be. 

We all have a different definition of success.

The dictionary definition is “the accomplishment of an aim or purpose”.

Standing on stage, hearing my name called, and receiving a trophy for first place represented a feeling of victory I’ll never forget.

But the private victories I won, when no one was watching, have been the most meaningful. 

The days when everything within me didn’t want to train but I did it anyway.

The moments when I had a very emotional day and all I wanted was to bury myself in a bowl of pasta and a glass of wine, but I ate fish and veggies and hit the gym instead. 

Those are the moments that have stretched my capacity and showed me I could conquer my primitive brain. 

A lot of people I’ve worked with have told me their greatest feeling of victory was conquering their fears and doubts, and developing habits that made them feel proud of themselves. 

It takes a focused decision to change our thinking to push through the resistance that’s between us and our winning mindset. 

We don’t drift to winning.
It starts with intentional thinking. 

I used to have so many negative thoughts. I really lacked confidence and my self-image was bad. At the schools I went to, people constantly put each other down. It was normal to judge and criticise people. 

Fortunately, I had an awesome Mum who introduced me to faith and personal development.

I read her Jim Rohn and Zig Ziglar books and listened to her tapes about standing on the shoulders of giants. 

I was stuck in a job I hated for many years until the internal work I was doing on myself, through personal development, pulled me out of it.

Muhammed Ali said “Champions aren’t made in gyms. Champions are made from something they have deep inside them – a desire, a dream, a vision… the will must be stronger than the skill” 

A lot of people want the strategies, but strategies are pointless if you don’t have the mindset underneath them to support them. 

Otherwise, sabotage behaviours come in.

For a lot of people, their internal emotional wounds are running their life. When you give your wounds energy, that becomes your life. 

You say things like:

“I don’t have enough time.”

“I just can’t get myself to follow through.”

“I do well for a while, but it doesn’t last.”

“I have to think about it.”

“It’s too hard.”

As Henry Ford says, “Whether you think you can or think you can’t, you’re right”.

So here are 5 ways to develop a winning mindset in business …

1. Commit to your own success


Commitment is the ability to stay loyal to what you said you were going to do long after the mood you said it in has left you.

To stay committed, you have to have a reason.

The reason I’ve been so consistent is that I made a promise to myself that I would do whatever it takes to succeed. Because I believe that the gifts I’ve been given are meant to be shared. I believe that by constantly evolving into my best version, I help others be their best version too. 

That reason, that promise, is so strong. Because that promise has a deeper meaning to me, I’ve stayed committed, no matter how hard it gets, and no matter what it takes.

What’s your reason?

It has to mean something to you. When you have a real reason, you won’t give up.

If you don’t have clarity of that reason, you’ll probably live life aimlessly, and always find yourself back at struggling with commitment.

Commitment is not just about setting a goal, but living by a standard.

A goal is something you reach. A standard is something you live by. 


Staying committed means being willing to be uncomfortable. The truth is, in life, you are going to be uncomfortable regardless.

Outside your comfort zone is where magic takes place.

2. Show up like you’re performing


Give 100% of what you’ve got each day. 

My coach taught me to give 100% on any given day. That doesn’t mean 100% of your full potential that day, but 100% of what is available to you that day. Some days it might be 70% of your full potential, but it was 100% for that day. 

Winners know that if they don’t perform at their highest level each day they won’t be satisfied. They’ll feel itchy and restless.

Think about your best effort. 10/10 effort. 

Now think about how you’re showing up at the moment in your business most days.

Are you giving your best effort? Or maybe you’re showing up at a 6 or 7 out of 10?

This isn’t about perfection. We can’t always show up as our best. We all have off days but we can be intentional about how we want to show up most of the time.

Most people know deep down that they aren’t committing 100%. You can’t feel like a winner if you’re only putting in 70% effort most of the time.

I heard an interview recently with Mark Schulman, the drummer for Pink. He said … “I remember hearing Billy Idol say, “I will sing every note like my life depends on it.””

A winning mindset is the belief that the attitude and energy levels we choose become the primary fuel for all of our performances.

And everything you do is a form of performance – down to the zoom call you were just on, to the content you’re about to post on social media. 

How do you show up in your business?

As though you’re performing? Or just cruising along, just getting by? 

If you want to show up with superior communication skills, masterful influence, engaging effectively, and be focused, productive and passionate in your business, it starts with your thoughts. 

Motivate yourself with your why. 

Winners know they need to motivate themselves. They have a coach to keep them accountable to their full potential. We can’t be our own therapists. Yes, we can be our own best coach but we can’t see what others see. We can’t reach our full potential without having someone coach us and push us beyond what we can do ourselves.

But coaches and mentors are there to guide us and teach us and train us and support us. They’re not there to motivate us. That’s an inside job. 

Winners aren’t searching constantly for something or someone to motivate them. That’s not someone else’s job. The greatest way to motivate yourself is to be constantly thinking about your ‘reason why.’ Motivation is always needed – especially during the low times. Those low times are often when people get derailed.

3. Surround yourself with people on the same mission as you


Get good at saying no to the things that do not move you toward your “yes”.

With a winning mindset, you’ll choose to give up some things that you’re used to having. You’ll choose to do some things that you don’t want to do because it’s going to lead to something greater.

Champions are strategic in what they do as well as what they allow in their life and outside of it. Some of the strategies around discipline may be changing your environment because it’s vital to your success.

Mindsets are contagious

Who you surround yourself with is what you will become.

Evaluate your circle of people.

Do you want the mindsets they have? Does your environment add value or deplete from your goals?

Get around people who make you better. Put yourself in growth environments regularly.

4. Be present with whatever is in front of you


Your focus is one of the most powerful tools you can use in business. It’s where your attention is.

Whatever you do, be it bodybuilding or business, your focus is everything.

Imagine you’re in the middle of a Zoom call, or in the middle of writing a blog. Do you allow your mind to wander off somewhere else? Do you find it difficult to stay in the current moment, either worried about the past, or anxious about the future?

If so, your performance takes a hit because you’re not 100% centred on the task in front of you.

It’s so important to focus on what you DO want, not on what you don’t want.

We have control over our thinking and our actions – that’s it.

Focusing on things in the past or future, things you have no control over, or things that don’t involve your actions sets you up for unnecessary anxiety.

Being focused is about attending your mind to what you’re currently doing and being present. Being here. Now.

Focus is like a muscle. You train that muscle and it gets stronger with time. You stop paying attention to it – and it starts lacking.

Focus makes all the difference. It closes the gap between your vision and your reality.

When I was training for competitions, if someone asked me which muscle I train the hardest, I would tell them that it would be my mindset. It makes all the difference in the gym, on stage, and in business.

Once you start to access your winning mindset and apply it, you’ll notice a change. You will start to see a shift in who you become. 

5. Keep showing up consistently


What you are working on is not going to change immediately. You’ve been putting in the work. You keep doing it but you don’t necessarily know when the winning moment will come.

Champions understand that the process must be trusted. You cannot take shortcuts in the process. Some of us want to get there so fast.

However, the definition of the gardener’s mindset is this: “You have to know growth is taking place even though you cannot see it.” You must trust that you are doing the right thing although you cannot physically see it.

One day this work will all pay off.

“You have to know growth is taking place even though you cannot see it.”

Before I had a six-figure business, for years I sat in my room, creating videos from my heart. Every day I planted seeds. Every day I trusted the process and every day I grew, even when I didn’t realise it. 

In the beginning, no one was asking me to speak. Now I have constant invitations.

A lot of people start something and within a few months, they throw in the towel and give up because the result is not instant.

It is not enough to be committed and disciplined if you are not consistent. You have to show up regardless of how you feel. Plant seeds every day, water them, and they will grow.

The misconception many people have is they think they have a consistency problem when actually they lack commitment.

Think about everything you have been consistent about within your everyday life. You were probably consistent in going to school. You have been probably been consistent in going to a job every day. You may have been consistent in taking care of your kids. 

How can you apply the same consistency you’ve applied in other areas of your life to your business?

You need to be relentless in your pursuit of what you want in business. That means you never give up, no matter what. You are persistent in the face of obstacles – you might get disheartened but you refuse to let it keep you down. You show grit and you back yourself.

You perform the best you can and overcome any challenge because you realise that every challenge you face is smaller than you. 

That challenge in front of you is something you were built to overcome. The challenge can grow you in your pursuit to conquer it.

Do you want to find out exactly how to do this in order to grow your business?

This is an invitation for coaches, consultants, and experts who already have achieved results with people and want to earn an extra $5k-$10k+/month ASAP by signing up new, quality clients.

We would work together intensively to:

1) Make your offer irresistible. I’ll help you uplevel your package for your stage in business and the stage that your ideal clients are at to create rock-solid certainty in your offer. We’ll unpack in-depth your client’s journey from point A to point B and refine your signature system. Then we map out the best ways to attract your best-fit clients.

2) Clarify your language. I’ll help you discover and craft the right language and messaging to call in the right clients. We get clarity on their existing beliefs and how to shift their beliefs to inspire them to want to take action and create results.

3) Present content that converts. We use my proven process on video or in posts and emails to attract truly ideal, quality clients. I make sure you’re following my frameworks as precisely as possible – so that you get enquiries from your content.

In order to be the best candidate to get results, you must have experience serving clients in your area of expertise and getting results, and already have a pretty clear idea of what problem you solve and who you enjoy helping the most.

You must also be willing to create content, either writing and/or being on video and sharing your thoughts about the topics you’re an expert in.

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your coaching business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with Coaches who are also growing their business

It’s our Facebook community where ambitious Coaches learn to get more income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

by Leave a Comment

3 Secrets To Becoming More Influential

Have you noticed that what influences us and gets us to buy has changed significantly over the past few years?

How about the past 6-12 months?

The answer is, absolutely, definitely yes it has.

The situation we find ourselves in now with lockdowns and business shutdowns really has rewritten the rules of what grabs our attention and influences us to take action.

Given all the noise, complexity, and uncertainty that we’re dealing with in these times, where everyone has had to go online to help their business survive, have you stopped to think about what makes someone influential?

As business owners, our job is to influence people to take action to improve the quality of their lives. I’ve spent so much of my career specifically researching exactly how to influence others.

So what exactly does influence look like for you as a business owner? How do you develop it? How do you use it to accelerate your business?

In this article, I share some of the secrets I’ve discovered from my quest to answer these important questions, and what has shifted in recent times.

So, how can you become more influential? Here are three ways…

1. Be The Interpreter Of Your Audience’s Journey


Because of the fast pace of information coming at us, it’s more important than ever to have clarity about what result we help people get, and what makes us unique.

Back in the day, you could be the expert on something broad. 10 years ago, you could write an eBook, and people would actually read it. Now, most people aren’t going to read your eBook.

Most people are not going to read every page on your website, they’re not going to read every email you send them. There’s way too much noise out there. Now if you want to get and keep people’s attention, you have to be specific.

Just do a little mental check right now. Think about your website, your social media profiles, your comments that you put on Facebook, and everywhere that you show up online.

Are you speaking very specifically to your ideal clients, or are you trying to be everything to everyone?

In order to be influential, you need to be able to clearly communicate your message.


You need to have clarity. Clarity about what you do, and clarity for why you’re unique. When I come across you, I want to feel like you’re speaking to me specifically. In order to be influential, you need to be able to clearly communicate your message.

You don’t have to be super crazy, different, and weird to stand out, you just need to be yourself.

I remember I used to always try and be super professional and always have this business persona. In any business scenario where I went to business events, I would try to be this super corporate type person, which was not me at all.

I hadn’t worked in corporate since 2004, but I was trying to fit into this corporate world that was just was so not me. It’s a journey to peel back the layers, and actually be more of who you actually are. What influences people the most is when you can just be yourself.

I have 3 questions for you when it comes to communicating a clear message:

  1. What do you have deep mastery in?
  2. What language do you know better than anybody else?
  3. What journey can you hold someone’s hand and walk them through?

Give yourself full permission to make an imperfect decision about what you want to be known for.

As Brene Brown says, “Clear is kind”.

We are hungry for people who speak our language, we are hungry for people to interpret the world for us. That’s the power of getting clear in your message.

Clear is kind. – Brene Brown

There’s some research that now shows that 50% of our decisions about someone now happens before we even meet them. So, most people that we meet now, we’ve already gone and googled them.

If you googled your name right now, how happy would you be with what actually came back? On a scale of 1-10?

Because if people are looking you up before they actually start working with you, you want to make sure that your online presence is very visible.  It needs to be fresh, relevant, and clear.

We have no shortage of information. Your clients and your target market don’t have an information gap. They have more information than they could possibly know what to do with. What they need is an interpreter to stand in the gap.

I’m constantly amazed when I see people’s websites and their last blog update was two years ago. Your website is like your storefront. You need to regularly freshen it up.

You have figured out your journey… and now you’re here to interpret for others. We do this by becoming the interpreter of the world to our target market.

We don’t need more information. We need a more digestible step-by-step interpretation of what we most need to know to take our next steps.

2. Develop A Question Antenna


Number two is to develop a relevant question antenna. A relevant question antenna keeps your eyes and ears open for what your ideal clients are asking and then answering them.

We need to become fully fluent in the questions and language of our ideal clients.  Then we need to be showing up and answering them.

Find out what questions your ideal client is asking in their own mind. How am I going to solve this? How do I do it? What do I do? You know, we’re always asking ourselves questions.

Keep your ears and eyes open so that you can become fluent in their language and questions of your ideal clients and then show up and answer those questions consistently. This is how you become influential.

My content is based on relevant questions my ideal clients have.  I keep a list of questions and then I answer them. What I recommend is keeping a questions bank, like a piggy bank that you put questions. You can do this in a Google Doc, or in Evernote or OneNote.

Keep a ‘questions bank’ … like a piggy bank of questions that your ideal clients are asking that you can answer.

Keep a record of what questions people are asking in Facebook groups.  I’m sure you’re in multiple Facebook groups. You can also Google questions that people ask in the areas of your expertise. You can look at comments on YouTube videos relating to your expertise.

Keep a list and then share the answers to them in your emails, your social media posts, in your Facebook Live videos, in your sales scripts, and in your workshops.

If you want to be influential, you want to be fluent in the questions your target market has about the journey you can help them navigate, so start collecting questions.

3. Have An ‘Above And Beyond’ Mindset


If you want to become influential you need to have an above and beyond mindset that says, “I will add more value than anybody else in my space.”

I’ve observed over the past 18 years as I’ve been going to business events, that the people who are truly influential are the ones who have an above and beyond mindset.  

It’s like they have a mantra that’s infused in their mind and that they live by the mantra that says they will go above and beyond anyone else in their space.

They want to contribute to someone else’s journey. They’ve walked all the mountains and valleys and they have lessons to share from their own journey. They want to add value and help people by becoming the best interpreter of the journey that they’ve navigated.

A good interpreter has walked in your shoes before and they have created digestible knowledge that’s useful.  A good interpreter uses your language and creates content for you in easy-to-digest bites.

A good interpreter has walked in your shoes before and they have created digestible knowledge that’s useful.

When I first started out in business, I was so confused. I had no idea where to start when it came to creating a website, creating email automation sequences, or how to set up a landing page. I didn’t know how to make it all fit together, how to integrate my payment gateways – all the many things we need to learn.

The business world can be so confusing. This is why I love helping my clients with their business because I figured out all the answers to all these hundreds and hundreds of questions that I had myself.

I asked my mentors and business coaches who I was being taught by and I invested in their courses. I’ve taken what I’ve learned and created my own method. I’ve used my methods myself and made sure that they worked. And now I teach it to my clients.

My method is a very step-by-step method of only the things that you need. And I have left out the fluff because I was coming across a lot of programs that had way too much fluff.

I heard an incredible talk by Julie Masters at the recent ‘HerBusiness’ event and what she said impacted me so deeply.  She said that the future belongs to those who out-contribute and not out-interrupt their target market.

Julie said that in business there are tactics that people try to use: You can try to out-interrupt your competition. The thought here is that you interrupt people often enough so that they buy from you.

She said you can try to out-spend your competitors and spend more than anybody else to interrupt your target clients more often than anybody else. You can try and out-shout your competition and just turn up the volume and get louder.

But we are living in an age when none of those strategies really work anymore.

What if you made a decision that said, “I will contribute more than ANYONE else in my space!”

Influence isn’t about hacking the algorithms, it’s not about finding the latest tactic, it’s not about fancy brands or logos. Influence starts by truly, deeply caring about people.

So when it comes to being an influencer, you want to think about the next level that you can go to in your influence.

Ask yourself what steps you can take. What can you execute? The future belongs to people who have the speed of execution.

It’s not about being the most knowledgeable, it’s about being willing to take action on the next thing in front of you and the next step. I want to challenge you to pick one thing and execute it.

So what is one thing you’re going to take action on to become a more influential person?

It doesn’t take years, it doesn’t take hustling. It takes focusing on the things that matter most, which is contributing at the highest level.

I’d love to help you become more influential in your space, so you can sign up more quality clients and contribute at a much greater level.

This is an invitation for coaches, consultants, and experts who already have achieved results with people and want to earn an extra $5k-$10k+/month ASAP by signing up new, quality clients.

We would work together intensively to:

1) Make your offer irresistible. I’ll help you uplevel your package for your stage in business and the stage that your ideal clients are at to create rock-solid certainty in your offer. We’ll unpack in-depth your client’s journey from point A to point B and refine your signature system. Then we map out the best ways to attract your best-fit clients.

2) Clarify your language. I’ll help you discover and craft the right language and messaging to call in the right clients. We get clarity on their existing beliefs and how to shift their beliefs to inspire them to want to take action and create results.

3) Present content that converts. We use my proven process on video or in posts and emails to attract truly ideal, quality clients. I make sure you’re following my frameworks as precisely as possible – so that you get enquiries from your content.

In order to be the best candidate to get results, you must have experience serving clients in your area of expertise and getting results, and already have a pretty clear idea of what problem you solve and who you enjoy helping the most.

You must also be willing to create content, either writing and/or being on video and sharing your thoughts about the topics you’re an expert in.

I also offer some mini packages for people who only need certain components of what I do, for example, content makeovers and messaging clarity

If you’re interested, send me a PM on Facebook and we’ll chat over Messenger to see if it’s a fit.

It would be helpful if you included the following info in your message:

  • What kind of business you have or what your expertise is
  • How long you’ve been in business/how much experience you have in helping people in your area of expertise
  • Your current packages/offers and price points

One or two answers for each question are fine. I’ll ask if I need more information.

If you prefer, you can book in for a 15-minute call here.

I look forward to chatting with you!

Keep shining.

Kat

by Leave a Comment

3 Ways To Attract Clients You LOVE Working With

I talk to a lot of people who are posting content regularly, but not attracting clients consistently.

Would you love to have people reaching out to you consistently, who you’d love to work with?

If you’re not getting people reaching out to work with you regularly, it’s often because there’s a disconnect between your content and your ideal client.

Which is a huge shame, because you have so much to offer. And some simple tweaks can make the world of difference to the people you reach and connect with.

Usually, the right people aren’t finding you because the language in your content isn’t communicated in a way that your ideal client resonates with. It doesn’t mean that what you’re saying isn’t brilliant and valuable.

It’s just not necessarily resonating.

In this blog, I share with you 3 ways to help you attract soul-mate clients you absolutely LOVE working with!

1 – Get Crystal Clear On Your Soul-Mate Client Profile

When your content doesn’t connect, in almost every case, it’s because you’re not crystal clear on who you’re speaking to.

This is something that if you don’t get right, nothing is going to work. I’ve got 21 main strategies in my system that I help people with to attract clients, and this is very first step.

If you don’t know exactly who you’re talking to, and you’re not really dialled in, and spending time imagining being your ideal client in your mind, then your content will not connect.

I know you might be sick of hearing this. But the reality is, most people think they are crystal clear about their soul-mate client, but they’re not. This is an incredibly subtle stumbling block that most coaches and experts have.

Often because we’ve heard a million times ‘You’ve got to niche’ and we’ve filled out an ideal client avatar questionnaire before, we think that the job is done. But it is not finished.

Understanding your ideal client is meant to be dynamic.


Understanding your ideal client is a dynamic process.

It’s like your marketing plan. It’s not something you should write once a year, but something you should constantly revisit and tweak as you evolve.

I understand if you’re struggling to go deeper with your niche. I completely relate.

My tools and skills are so diverse. I can work with clients from a very broad age and profile range. But I had to choose to really target my niche and direct my content.

A couple of years ago I started taking a different approach when it comes to defining my ideal client avatar. I went on a journey of defining my soul-mate client based on the milestones in their life journey, rather than their demographics.

I saw a post this morning from a lady who said:

“I have always found niching constricting and limiting. My being doesn’t want to fit the consumerist agenda, it’s here to help people heal and connect with themselves deeply on a divine level so they experience happiness and fulfillment. I want to help society heal its collective trauma so the desires they have align to their soul and are not fake, based on a system that means them harm.”

This lady was resistant to niching, but when I read what she shared, it’s clear that she does in fact have a niche, she just didn’t think of it that way and didn’t want to be boxed.

When you’re clear about who the people are that you can serve in the best and most enjoyable way, then you can make your message clear and attract them to you. That’s when you get heard by the people who need exactly what you offer. People pay attention, follow and work with you because they resonate with your message.

Christian Mickelsen shared a story of when he was in a conference room after the lunch break of one of his seminars. He went on the stage and asked the audience:

“Who wants dessert?” No one raised their hand – understandable, everyone had just come back from lunch.

Then he asked: “Who wants chocolate dessert?” About one-third of the audience raised their hands.

And his last question was: “Who wants dark chocolate soufflé with vanilla ice cream and fresh strawberries?” This time more than half of the audience raised their hands.

The clarity of his message, with specific details, is what made the difference. When we’re clear on the benefits or pain points of what we offer, it helps us to be heard when we reach out to find the right clients using our content.

This doesn’t exclude us working with anybody who can benefit from our services, but we don’t market directly to those people.

2 – Spend Time In Your Ideal Client’s Mind Before Crafting Each Content Piece

How much time do you spend in your imagination, literally looking at the world from the perspective of your ideal client’s eyes? How long do you spend creating content that helps them with an existing problem they have?

Spend time hanging out in your imagination with your soul-mate client before you post content makes a significant difference. 

What is your ideal client seeing, feeling, hearing and what are they saying to themselves?

What’s going through their mind and body as they go about their life?

What are they struggling with?

What are they saying to themselves?

You need to really place yourself in their shoes. How much time do you think about the existing problems that people have? Remember people are thinking about their problems all the time. That’s what people think about most of the time.

I know it sounds depressing I know it sounds pessimistic, but it’s just the truth and a lot of research has proven this. People don’t go about dreaming about their ideal life, they go about their day thinking how they can overcome a problem.

When you create your content, you can’t be afraid to really step into a hole with people. If you’ve seen any of my training, you know, I’ve talked about this a lot.

You need to meet a person where they are at first, which is often in a hole. You need to jump into that hole and connect with them there before you paint a picture of their dream life and evoke your ideal client’s imagination.

When you create your content, you can’t be afraid to really step into a hole with people.


You can do this by metaphorically getting in the hole with your ideal client and imagine what it feels like to be in their situation. Really feel how they are feeling. Often we want to pull people out of a hole too quickly without really connecting with them in that space.

As a personal trainer I look back now and I see I was just in a rush to get people to lose weight. I didn’t really connect with them and ask how it was affecting them. I didn’t talk about their symptoms or ask how it was impacting their health and relationships.

This is what you need to do with your content.  Hang out in your soulmate client profile. If you haven’t created one, write one up and really describe their problems, beliefs, mindsets, and ask what stage of the journey they are on.

Then go back to this ideal client profile regularly and refresh it. Don’t just shelve it. You need to keep your ideal client’s profile in mind every time you sit down to write content.

3 – Craft Your Content Carefully To Speak Directly To Your Soul-Mate Client

Your clients don’t buy your program or service just to buy a service. In the same way, you don’t go out to eat, merely to eat food, but for a certain experience that transcends eating at home.

Your clients want to be treated like royalty. You need to speak your client’s language and treat them as the intelligent, incredible person that they are.

I recommend that you craft at least 2-3 quality posts every week, specifically designed to shift people’s perspectives. I recommend you spend at least an hour a day building your social media presence.

If you’re concerned about time, you can incorporate it into your day. If you’re walking on a treadmill you can answer some questions in Facebook groups. If you’re riding in an uber you can post an article.

We all have loads of available minutes each day. If you just allocate those minutes wisely, then content creation doesn’t take a huge hit on your day.

I recommend using Facebook Live once a week. Facebook’s algorithm loves video content. In terms of brands and utilising Facebook for business, there’s just no better way to connect with your audience than face-to-face.

I’ve been doing FB live videos every week for over 2 years and it’s one of the reasons why I consistently attract 3-5 new quality clients every month.

The average internet user watches around 206 videos per month. 70% of marketers use video in their advertising, so video makes a massive impact in marketing terms.

Usually the right people aren’t finding you because the language in your content isn’t communicated in a way your ideal client resonates with.

Usually, the right people aren’t finding you because the language in your content isn’t communicated in a way your ideal client resonates with, which is a huge shame. The truth is you have so much to offer. And some simple tweaks can make the world of difference.

You have amazingly valuable wisdom and brilliance inside of you. There is a goldmine of income & opportunities waiting for you from the wealth of experience you have! What you need is to be able to structure your content in a way that draws the right people to you.

Over the last five years, I’ve helped coaches, consultants, and experts just like you who have walked past hundreds of thousands of dollars, without even realising it.

So what does it take to attract those soul-mate clients? You know those people who you love working with and become raving fans who hang off every word you say and want everything you have to offer?

When you have a content strategy that is uniquely aligned to you and your lifestyle, and a content structure that’s designed to suit the exact types of people you’re wanting to reach, you show up differently, with massive confidence, clarity, & conviction.

The right clients gravitate towards you. They start to listen, watch, and engage more. But more importantly, they reach out to work with you.⠀

This is why compelling content creation is the main thing I work with my clients on to help them sign up clients fast. This is why I created a brand-new program called, ‘The Compelling Content Project’ which shows you the exact process of how to do it! ⠀⠀⠀

In just 30 days, you can use your content to become a must-have coach for quality clients.⠀I’ll show you exactly how to get clients through your content, without needing a big following or having to spend hours a day.

The program includes 30 days of support from me, training videos, 4x mastermind sessions, plus a full-day online workshop which is coming up THIS Saturday the 14th of August.

We’re rolling up our sleeves and geting your 30-day client attraction content strategy DONE!

Click here to find out more or register.

Download Your Free Client Attraction Checklist

Grab your copy of the Checklist now

Let’s Connect!