Kat Millar

by Leave a Comment

3 Key Skills You Need To Grow a Profitable Coaching Business

Do you have the skills to grow a profitable coaching business? Having the right skills is the key to making a profit.

Do you want to be able to make a bigger difference in the world, if you want to attract more money, more income and make a bigger impact? Because that’s what building a great coaching business is all about.

It’s having a profitable business so that you’re not in a job that you don’t love. if you can build a profitable coaching business, in the sphere of your brilliance, in the sphere of your genius zone then you can make a six-figure income doing what you love.

A lot of people say to me things like; “There are so many coaches these days now Kat… how am I going to stand out? how am I actually going to get clients when they so many coaches?”

I say the same thing to them- “I truly believe there’s not going to be enough coaches for the number of problems in the world.”

Take a look at the statistics, it’s all there in black and white. Anxiety on the rise, depression on the rise, suicide, financial issues, divorce, all the stresses that come from the changing economy and technology.

People have a lot of fear, and a lot of issues to overcome. People have limiting beliefs, worries and negative emotions coming up. People need help. Every single one of us has problems, that is just the reality of the human experience.

If you stick in your area of genius, and if you learn the skills that you need to grow a coaching business and separate yourself from your competition, you won’t have competition.

People on mission have no competition.

There are a lot of skills that people need in business: setting up social media pages, getting a CRM, outsourcing your team, getting a virtual assistant, setting up your landing pages, your funnels, your website, everything that’s needed in business all requires different skills.

But there are three core skills that I believe can help Coaches specifically who want to attract more clients.

1. Communicate Your Value Online

The first skill if you want to grow a coaching business, is to be able to communicate your value online. This is a skill that needs a lot of practice, a lot of work to master and it takes time.

But being able to communicate your value online is one of the best skills that you can have when it comes to marketing your business online.

Your ability to market well is going to future-proof your income.

Here are three different things that you can do to improve your ability to communicate your value online.

The first thing I recommend is that you put time into upskilling your ability to automate your processes and systems. When you automate your systems and you have clear processes and a clear way of doing things that are repeatable, it helps you avoid having this clunky, manual old-school business.

I remember back in the day when I first became a personal trainer in 2003. I didn’t have a website and Facebook was still in its early stages.

I had to go out there and talk to people, which was great because it really helped me learn how to attract clients and get good at communication and really listening to people and understand their needs, their wants, their desires, their fears.

That ability to go out there and talk to people is incredibly powerful. That really set me up. But when the online world started to explode, I realised I was running a really old-school kind of business and I needed to learn these new automation skills.

For years, I used to book people in through sending text messages and we’d go back and forth and that would take time. I would spend time creating brochures, I would go down to my local warehouse stationery – the equivalent of office works in Australia and I would print out brochures and I would hand them out at the gym and all these other old school methods.

I didn’t understand the power of creating things like an online calendar link. Now when people book in with me, there’s none of that back and forth. They just click on a link; they book a time that suits them. I get an email, it goes straight into my calendar on my phone, and I just turn up to the appointment.

They automatically download a questionnaire all of which is automated. When people come to my website, they can download a freebie, they can go into my email system, I’m not running around because everything is streamlined.

Automating your business is one skill that I recommend that you really invest time, money and energy learning.

The next skill is the ability to attract attention online. It’s the ability to speak directly to your ideal client and speak to their dreams, their desires, their fears, and their frustrations.

That is what attracts attention. People do all sorts of crazy things online these days to try and attract attention. You don’t need to do crazy things. You need to show up, be real, be genuine, and solve people’s problems and actually help them and show them how much you can help them by actually helping them.

What a concept! I call it R.I.A- Results In Advance. If you give them a result in advance, they’re going to attribute that success to you and they’re going to want more.

Instead of just teasing them with a few little secrets, but don’t actually tell them how – show up and give great stuff for free. Don’t just hold it back for your paid stuff.

How are people going to know if you save all of your good stuff for your paid programs? Attract attention by consistently showing up with valuable content speaking directly to your ideal client’s main problems, not just vague, fluffy stuff.

I see all sorts of vague, generalized rehashed, repurposed content out there. That’s what everyone is doing and saying. Be creative, spend time on your own so you can really have those creative downloads and uploads about stuff that’s really helpful and unique.

The only way to be unique is to be yourself. That is the only way. So yes, model off other people, stand on the shoulders of giants. It’s essential but remember, the only way that you’re going to attract attention is by being fully unique and being yourself.

The next one is to clearly communicate your personal brand; your personal brand is important! because people attribute it to you.

I heard Richard Branson speak recently. When he was asked by the interviewer, Lisa, how to stand out in the marketplace. He talked so much about branding and how virgin created such a culture of fun, of partying, of being different, being unique, of pushing the boundaries, that is the personal brand that he created and the company culture of Virgin.

What is your brand? If you were to describe your brand with three adjectives what would they be?

For some of you, it might be you want to be quirky, you might want to be very reserved, you might want to be thought-provoking, or, you might want to push the boundaries a little bit.

What’s your personal style? Maybe you want to come across as exuberant or you might want to come across really professionally polished.

Have a think about the three adjectives to describe your brand and think about how you can really infuse your message in the marketplace with your personal brand. Whether that is fun and playful, or you use emojis, or you use certain brand colours to reflect that.

Always talk about your vision, your mission, your culture, always be communicating that online in the marketplace. That’s skill number one is to communicate your value online. That’s a skill you need to have to attract coaching clients because obviously, people are searching for you online.

People are looking at your Facebook business page, they’re googling you, they’re looking at your website, they’re looking at the way you communicate to get a feel for you. And remember, you’ve got to speak directly to your ideal client, because they’re trying to find you.

If you’re trying to be everything to everyone, you will not be able to find your ideal client, your ideal client won’t be able to find you, because you’re not speaking their language.

2. Community Your Value One to One

How good are you at communicating your value in a one on one conversation?

There are some really important skills that we need to make offers one on one to people and have them saying yes. If you don’t have the ability to sell your product or service, then you’re not going to have any clients.

I think people forget that having clients only comes on the other side of a sales conversation. They say to me things like – “I’m no good at sales, I don’t like sales, I don’t want to be pushy, I don’t want to sell, I just want people to buy my stuff “

They’re not going to buy your stuff unless you have an ability to sell well, to sell elegantly and, and in a way that doesn’t feel pushy or in a way that feels enjoyable for both of you.

It’s a really delightful conversation. it’s enjoyable because you’re really trying to see if you’re a match, you’re not trying to push, you’re not trying to convince them or change their mind.

I love the subject of influence, but I’m never trying to change someone’s mind. I’m trying to find out if we’re a match, and I’m trying to influence any limiting beliefs that they have that’s going to stop them from taking action towards improving their life. That is it.

If I’m trying to twist their arm or use this tricky tactic in my sales conversation, that’s not going to work out. They’re probably not the right person, so I’m going to get frustrated, they’re not going to enjoy the experience. That’s not a good day for anyone.

But if you have the ability to help someone feel really safe and comfortable through your language, through what you say, the words that come out of your mouth through your tonality, and for your body language, then people will put their guard down and you’ll actually get to the truth because sales conversations need to get to the truth.

They need to feel really comfortable and safe with you and trust you to be able to open up and actually tell you the real reason because a lot of people will tell you a false reason. For example, “I need to check with my partner, I need to think about it I need to check my bank account.”

Those aren’t the real reason. If you have an ability to build a deep connection with someone, for them to really be able to open up with you, you can just have a really great honest conversation.

That is a skill we don’t come out of the womb knowing how to do that. That takes a lot of practice, which means you have to have a lot of one on one conversations with the view to make them an offer.

Whether that’s a paid off or whether it’s something for free, the better you get at one on one conversation, the better the offer.

How often are you getting on one on one conversations on the phone? or are you on a zoom call or in-person with the view to actually help them and offer them something? That is a really important skill to develop.

Don’t be afraid of unsubscribes I love unsubscribes. Unsubscribes means that I don’t have to pay as much on my CRM.  It means that you’re getting a really concentrated list.

I would rather have 1000 people who really want to hear from me, than 50,000 people that barely open my emails and don’t want to hear from me.

It’s better to have people that actually really do connect with you and like you and trust you. unsubscribes are great, it just means that you’re getting closer and closer to your select group of people.

Remember to have a successful coaching business, you don’t need thousands of people. You’ve only got so much time and if you’re going to do one on one coaching you might only need 20 people. You’ve got to be really selective with those people and not just take on anyone.

I’m very selective with who I work with one on one because it’s your time and it’s your energy, and your time is your most precious asset. You don’t want to give that away for just anyone.

How good are you at those skills when you’re talking to someone one on one?

You might want to rate yourself on a scale of one to 10.

  • How good are you at getting someone to agree with you?
  • How good are you at getting someone to feel relaxed and safe with you?
  • How good are you at getting someone to find a common interest and to laugh and smile with you genuinely?

Be honest with yourself and give yourself a real rating.

The ability to ask powerful questions is a skill that we all need to have in communication in general to build great relationships, whether that’s in our personal life or professional life, you’ll know this if people regularly say to you “that’s a great question.”

Your ability to draw information out of people and see if they’re enjoying the conversation can really help you adapt and respond to make sure they look like they’re really enjoying the conversation.

Your ability to help them imagine the future with you, and without you. That is one of the best sales skills you’ll ever develop your ability to help them imagine what is possible, what their life is like, in one year, three years, five years, with you coaching them after they’ve done your program. And without.

If nothing changes, what would their life be like in 12 months’ time, 5 years’ time and in 10 years’ time? Professionals ask these questions, amateurs skip over them because they feel maybe it’s a bit awkward and yes, they can be a little bit awkward to ask at first. But if you’re willing to do the hard things, that’s how you separate yourself from your competitors.

The next skill is the ability to overcome people’s limiting beliefs. I’m not talking about genuine things that people have, I’m talking about if they have limiting beliefs that are holding them back from taking action to improve their life.

Your ability to be able to keep talking to them, and not just go okay, no worries, have a think about it and just exit the conversation, and be brave enough to say is that the real reason to me?

How is that affecting you and how would that cost you if you hold on to that belief? Is this normally what happens when you’re about to make a significant buying decision, and just really be real about it.

I recently was selling to a lady a $23,000 package, and she said, I’m just freaking out right now. I’ve invested so much money and I just don’t have the money.

And I just listened, and I barely said a word. I just noted and just let her feel good. I didn’t rush it. When you’re making a significant buying decision, remember that person is in turmoil on the inside, they’re battling.

They’ve got this pre-programmed to hold on to their money and this fear of change happening. Don’t rush them, take the time with them. If you need to have another conversation with them, have another conversation, especially if the stakes are higher.

If you’re offering a premium product, don’t be afraid to book another half an hour session with them, help them unpack it, help them come to the best decision, even if it’s not to buy your offer.

Help them to at least solve their problem in some way, recommend something else if you feel you’re not a match for them. Don’t just go no worries and exit because you’ve got that fear of rejection.

An important skill in sales is your ability to be brave enough. To ask for the sale. A lot of people have lots of conversations, but they don’t close, they don’t finish. So, practice in the mirror 100 times- how would you like to pay for that? would you like to pay upfront or a payment plan?

How would you like to sort that out? How would you like to move forward?  Would you like to get that set up on direct debit? Or would you like to go on my saver plan? Practice all those combinations of asking for the sale.

Don’t be afraid because if you can’t get money into your bank account from your clients, you will be stuck in a job you don’t love for the rest of your life, and if you want to be a coach, you have to be good at sales.

3. Communicate Your Value in a Room

Number three is your ability to communicate your value in a room. Communicate your value to a group of people. This is the game-changer for most coaches.

If you’re a coach you want the doors to your coaching business to fly open, you want people paying you what you’re worth. So, get on a platform. I don’t know why more people don’t do it.

Well, I do know, because they’ve got fear, fear of rejection, fear of not belonging, fear what if people don’t come, fear of not knowing how to fill their rooms and fear of stage fright. They’re all valid fears.

I realised when I was sitting in a convention in the UK at the time, and I was watching this guy on stage and he was wearing a beautiful suit. He started talking about the one to one model versus the one too many.

I had been a personal trainer for eight years at the time, and I just did not want to overcome my fear of getting out behind my safe, comfortable one to one model, and stand up in front of a group.

But I realised at that moment, I am not going to have the impact that I want in the world. I am not going to achieve my goal of reaching a lot of people and making a huge difference in the world If I don’t overcome this fear of public speaking.

I decided on that day that I’m going to learn how to speak. I’m going to learn how to stand in front of a group. I’m going to learn how to craft my message, tell stories and make an offer from the stage. I used to think that I would just get someone else to do my selling for me.

If you want to really grow your coaching business, presenting is your golden ticket. It’s the way that I get almost all of my client clients, I get about 95% of my clients through events.

There are a few skills that sit under presenting.

Number one is the ability to craft a message. To be able to really organize your knowledge into a system, into a process that’s very clear and step by step for people and shows them exactly how to get from where they are to where they want to be.

Organise that process, and the ability to tell stories, and to be able to tell stories that involve making decisions and taking action, and the ability to effectively plant seeds all throughout your talks.

Continue to water those seeds throughout your talk to help people overcome all the limiting beliefs that are stopping them from taking action.

You also need to develop stage skills. You can learn about body language, how to use gestures facial expressions, how to use the space, how to anchor a room, you can learn how to use a timeline in the room, how to use technology- PowerPoints, lights, microphone, all those presenting skills that sit under their ability to communicate your value in your ability to attract your avatar.

Your ideal client, your audience, and the ability to get them into the room is a key skill when it comes to growing your coaching business. Then there’s the ability to inspire them to take action.

You’re not just talking for talking sake, you’re not just giving them information and content, which is what a lot of people do. They just show up and throw up. They just put all their content out to people. And people go cool, thank you.

They then go home, and they’ve got a head full of information and not a lot has changed. We need to get good at the ability to inspire people to take action.

So never ever write a talk, never deliver a video, a webinar, a workshop, a two-hour meetup, anything without thinking that goal is for someone to take action. That is the goal of the talk and you need to decide your action before you build out your talk.

I built out a talk and deliver it at my gym. And I just shared content. But then I learned that the whole purpose of the talk is to get them to take action. The whole talk is thinking how can I get them to take that action at the end of the talk? That’s the key.

Everything that you do when you’re talking to a group, like right now on video, I’m talking to a group. My goal is for you to take action and not just listen to this and go, that’s interesting, that’s nice information. But you get a return on your investment of time by listening to this and watching this video.

When you’re working on the ability to get someone to take action, you’ve really got to understand influence.

How often are you reading books and listening to talks on influence because that is in my opinion, the number one skill that you need to attract clients as a Coach. Your ability to influence.

But it sits in these modules of communicating your value online, communicating your value one on one, and communicating your value in a room. So really, what it comes down to is marketing, sales and presenting those are the three key skills.

I recommend that you just forget everything else and you focus on those three skills. The umbrella over those three skills is influence.

Want to know how to attract and sign up more clients in 2020? 

My next 1-day client attraction workshop is happening on Saturday, 1st February 2020.

 

? In This One Powerful Day You Will Learn:

? The BEST methods to connect instantly with your audience and INFLUENCE them to your ideas

? How to become a master influencer and build authentic trust and a powerful connection with your ideal clients

? How to use neuro-marketing to influence the SUBCONSCIOUS mind in your written and spoken content

? The MOST effective way to design your marketing plan so that you nail your message, and attract the right clients

? The BIGGEST mistakes Coaches make in their marketing and how to avoid them

? A proven, effective marketing plan that you can tailor to your business

If you want to grow a profitable coaching business, this workshop is a must.

2020 is the year to finally let go of what’s holding you back and create the life you dream of!

➡ Full Details Here 

by Leave a Comment

3 Things ALL Entrepreneurs MUST Have To Be Successful

If you’re the kind of person who wants to break free from ever having to work for anyone else ever again…
If you want to have the freedom and flexibility to wake up in the morning and do whatever you want, with whoever you want, whenever you want… keep reading.
 
I know not everyone is that kind of person. Not everyone is willing to break away from the security of a job, I get that.
 
But this is for you if you’re the kind of person who wants the fulfillment and growth that comes from the wild, crazy, amazing journey of entrepreneurship.
 
I believe that this is the most important time in history to be considering how to future-proof our income.
The world is changing at such a rapid pace with technology. Many jobs are being replaced and the trend is showing that more and more people are losing their ‘safe’ jobs every day. 
 
So, if you want to future-proof your income and your career, investing in learning business skills is one of the best ways of being able to provide for yourself, regardless of what’s going on in the economy.
 

The opportunities that we have now to start a business are incredible.

They’ve never been anything like this in history.

Even if you feel you’re not smart, you’re not good at technology or you don’t have enough experience, anyone who wants to can learn the skills.

If you want to have a successful business, there are three things that are absolutely crucial to have…
 
1. Clarity
 
The first thing that you need is clarity.
 
About 95% of people who I talk to about entrepreneurship are looking for clarity. They are looking for that crystal clear vision of what they want.
 
Now the thing was clarity, is that we want to know the how before we start moving. People come to me and basically say, can you tell me what to do.
 
We get anxious to know the ‘how’.
 
I read a lot of books on business, entrepreneurship, mindset, high-performance, psychology, all these sorts of things.
 
And if you’re also a lifelong learner, you’re a bit of a sponge and you soak it all up, you’ve probably come across so many things that you could be doing. There are so many options that you can take.
 
And sometimes the enormous amount of options keep people stuck.
 
We could become a coach, we could go into P.R, we could be a Marketer or a Physio, or do a counselling degree or be an Author – there are so many options we could take, right?
 
I was talking to a lady today, who spoke about how when you go around in circles, it’s like being on a roundabout.
 
She talked about it the ‘Arc de Triomphe’ in Paris. You go up to the top of the tower and look down at this roundabout and there are so many cars on it and there are actually 12 different exits you can take.
 
She talked about this analogy that in life it’s like this roundabout, where we go round and round and round in a circle and we don’t know what exit to take.
 
But we actually need to start taking action in order to get the clarity, because you can’t steer a parked car right?
 
And this is the scary part for many people.
 
We are waiting to get the clarity before we move, but actually we need to start moving, and just TAKING an exit, knowing that we can always turn around and come back again and go onto another path.
 
Entrepreneurship is risky, and we need to be willing it try things, and have them not to work, and not frame them as a failure, but frame them as getting more clarity.
 
We can choose to see the ‘wrong’ way as a gift – as something that’s provided more clarity. Something that has cleared away some of the layers preventing us from seeing clearly.
 
Because sometimes we know what we want, but there are a lot of layers on top – beliefs, lies, things that we need to learn before we get success.
 
And so to get direction and clarity, it’s not going to come by sitting and thinking about it and analysing and staying stuck, right? We actually need to choose an exit and go for it and figure out along the journey if it’s right or not.
 
It is a bit of a process of elimination.
 

2. An entrepreneurial mindset

 
The second thing we need to have to be successful as an entrepreneur is an entrepreneurial mindset.
 
An entrepreneurial mindset is completely different to a nine-five mindset.
 
There are similarities, for example, you need to work hard, have commitment, show up and be consistent, be professional and all those things, but the entrepreneurial mindset is completely unique.
 
There are characteristics that you don’t need to have when you’re working in a nine to five job.
 
Those of you who know this journey, know what I’m talking about.
 
There’s a certain level of resilience that you need because you don’t have the certainty that comes more with the nine to five job.
 
Of course, working for someone else definitely don’t have the certainty like they used to. My Mum and Dad worked in the same career all of their lives, their whole careers.
 
But nowadays we tend to do lots of different jobs, and there’s a lot more redundancies happening, so all jobs are getting less and less safe, and, but when you work for yourself, you need to have the mindset of responsibility.
 
It’s knowing – if I need to figure something out, then the buck stops with me, rather than with the boss or your manager or your leader.
 
When you’re an entrepreneur, you ARE the boss, so it’s a completely different mindset.
 
It’s having the ability to wear a lot of different hats, to be the leader if you’ve got a team, you have to delegate well.
 
To be a strong leader, as WELL as that person motivating yourself -because you don’t have someone telling you what to do so, you don’t have that hierarchy. You ARE at the top of the hierarchy as the leader, but also the one doing the grunt work!
 
So if you go into entrepreneurship with a nine to five mentality, it’s not going to work.
 

3. The right tools

 
The third thing that you need to be successful as an entrepreneur is that you need the right tools.
 
When you pick up the wrong tools, it’s going to waste a lot of time, it’s going to set you back.
 
There is so much misinformation out there. There’s so much jargon and complex strategies, and people are more confused than ever.
 
As more and more people become entrepreneurs, there is more and more confusion. So knowing the right tools and the right systems to use – the right things that you should be spending and investing your time and the things that you shouldn’t be investing time in.
 
I didn’t know this when I started. I was doing so much content creation and doing so many emails and posts and all these things that weren’t getting a good result.
 
I wasn’t investing the right amount of time on the right things that were actually going to push the needle for my business.
 
I was spending about 80% of my time on things that were getting me no result.
 
And then I learned the right tools, the right software, the right strategy, and the practical things to go in the right direction.
 
So, you need the right mindset as you go into it. If you’re thinking wrong, it doesn’t matter how many of the right tools you have, you will sabotage yourself, every time.
 
And then you need the right tools because it doesn’t matter how good your mindset is, if you’ve got the wrong tools, if you’re using the wrong strategy, you won’t succeed.
 
If you’re looking for certain clients but you’re using the wrong message to attract them – the wrong language, images, branding, if there is no match between your message and your market, then it’s not going to work.
 
I’m going to be unpacking each of these 3 things at a deeper level and getting more specific on each of these three things in my videos over the next week.
 
If you’re a female and you’re around in Sydney on the 14th of November, I’m running a free meetup.
 
Sorry guys, this is a one-off evening for ladies.
 
I don’t do this very often for just the ladies, but I’m doing this because I have a heart to put the right tools into woman’s hands, the things that I wish that I had learned.
 
I believe that women need to set goals slightly differently to men and women have some specific characteristics, strengths, and weaknesses that I can address best by only talking to the ladies about it.
 
It’s for you if you’ve started a business or if you’ve been in business for a long time.
 
You are going to draw great strategies and tools from it and great habits of high performing female successful entrepreneurs.
 
Or if you don’t have a business. If you’re curious about entrepreneurship if you’re dabbling and want to put your toe in the water and find out what this world is all about.
 
And before you kind of make a leap, you might want to come and meet some other female entrepreneurs and make some new friends and meet some like-minded people and have a great time with the girls, then this is for you!
 

You can learn more here: bit.ly/sos-workshop

 
Bring your girlfriends!
 
Love to see you there!
Kat xx

 

by Leave a Comment

3 Secrets To Creating More Engaging Content

 

I did a poll recently in my Facebook group Amplify Your Influence asking “What do you need the most help with?”

And a lot of people said how to create content, and how write in a way that’s influential and engaging and compelling.

As business owners, we need to be able to capture people’s attention and to be able to keep people engaged with what we’re saying.

This so that people can get to know us better, because the more that people get to know us, the better we can help them.

If you’re not getting to know your people and if your people are not getting to know you within your tribe or community, it’s very hard to influence them.

Think about the people who most influence you, for example.

It’s probably people who you already have consumed a lot of this stuff, maybe you’ve watched videos, maybe you’ve read their articles, listened to their podcast, maybe they’ve got some stuff on YouTube.

The people who influence our lives are people that we know and respect. And I don’t mean we necessarily know them in person, but we know them because we’ve consumed a lot of their content.

Why have we consumed a lot of their content?

Because they know how to engage. They know how to be compelling, influential. They know how to hook us in. They know how to keep us watching, keep us listening.

And in this economy where attention is so valuable, it’s so valuable to be able to capture people’s attention and to be able to inform them, educate them, inspire them, empower them, entertain them, all of those good things, we need to know how to have engaging content.

Also, Facebook really likes it when we are getting engagement, when we’re getting comments and likes.

When Facebook sees that people like your stuff, that people are engaging, that people are responding well to it, they are going to show it to more people.

So if you’re about to launch a program or an offer or some kind of course that you’re putting out, maybe you’re about to release a book or a coaching series, something like that, one of the most important things is to plan out your social media content really well before the launch.

This is so that Facebook has seen that you’re getting a lot of engagement and they’re going to push your posts about that launch out to the community even more.

There are two main reasons that we want to have engaging content to build the trust with our following.

Firstly, to be able to help them provide value, help them go from A to B, help them solve their problems.

Most people are consumed with their problems.

So if you show up and you give a solution, if you give them help, tips and tools and tricks and secrets, things that you’ve learned along the way, they will keep you top of mind.

They don’t need to be groundbreaking, earth-shattering things, by the way, because a lot of people just need reminders.

They need to bring things top of mind.

So if you show up and go, “Hey, have you meditated today?” … it’s not like no one’s ever heard that concept before. But it refreshes it for them.

It doesn’t have to be a brand new concept to be valuable, it can be a reminder.

You could be that breaking someone’s day up with a little bit of inspiration, something funny, something that that’s helpful, depending on your ideal clients, your target market.

I teach a lot of secrets to attract clients through content. But here are three of my favourite secrets to creating more engaging content.

1. Wrap your posts with questions

Wrap your posts, sandwich your posts with questions.

When you start with a question and your caption and your social media caption, and by caption I mean you’re posting your image and you’re putting the writing with the image, you want to start with a question as much as possible whenever it’s relevant.

A question hooks people in as opposed to a statement.

So you might say, for example, you’re posting a photo of you at an event. So you can either say, “Here’s me at this event, amazing event.”

Or you could say, “Do you love going to live events? Do you love the energy of a live audience? What’s one of your favorite things about going to an event? Do you ever find that awkward moment when you ask someone to have a selfie and they don’t want to? Has that ever happened to you?”

You’re hooking people in with a question.

You might start with a problem.

“Do you ever feel frustrated at this? Do you ever struggle with this? Do you ever wonder blah, blah, blah?” So a question at the start of your post and then a question at the end of your post. So a question at the end gets the person thinking.

You might want to say, “What’s your favorite tip?”

You might share three tips and you say, “What’s your favorite?” You might ask, “What’s one thing that you can do today to feel blah, blah, blah.” like whatever you’ve just talked about in your post.

So you’re not just posting for posting sake, you’re posting so that you can actually provide some value and get someone thinking, get them thinking outside of their normal way of thinking outside of their box and challenge them.

Throw out a challenge to get someone thinking a little bit differently.

You don’t want to try and change everything in one caption. It’s just having one main idea. In speaking we call it knocking over the one domino. The domino effect that you knock over this one domino and it affects everything else.

So think about your topic, the thing that you help your clients with. Think about your topic and what’s all different ways to share about that topic. And you’re wrapping that caption about that topic or whatever…

For example, my topic is influence, but underneath that, I’m talking about content for example, in this video.

So one thing is how to engage, how to get people to engage. That’s my one domino purpose for this live video. And then within that one big idea, there are three different secrets.

You don’t want to try and push over too many dominoes. It’s just one domino, one big idea, how to get people to engage, but then there are three secrets.

So whatever your topic is, underneath that main umbrella topic, let’s say your main thing is confidence, you help people get confident.

So underneath confidence, you might have the topic of positive self-talk for example. And then you might say, “Here are my three secrets of how to use positive self talk to get a promotion.”

And so the whole idea of that post is to help someone get a promotion through their positive self-talk.

But you’ve got three tips. I hope that makes sense. So you’ve got that one big idea and you wrap it with a question.

So you put a question at the start, a question at the end.

Not every single post requires it, but I want you to challenge yourself to think before you just post statements, how can you actually turn it into questions?

All right. Secret number two, and it’s not a secret at all, a lot of people do it, but a lot of people actually forget to do it…

2. Share simple stories

When you share simple stories, not a whole hero’s journey and the turning point and the protagonist and antagonist or whatever it is, the hero and the villain.

You don’t have to make it complex, you can literally share a simple story.

You might say something like, “I was out walking in the Bush the other day and I came across a Kookaburra and blah blah blah…”

And you tell a little bit of a metaphor from that story.

So you just share stories behind the scenes in your life.

It doesn’t have to be complex. You just want to draw people into that story. If you’re just posting facts and figures and tips and how-tos in steps without any story, it can be a little bit dry.

People could just Google that, right?

So you want to inject your personality, you want to inject some visuals to what you’re sharing and actually bring it to life.

3. Have a balance between credibility and vulnerability

Credibility is basically sharing with your audience the experience you have, the qualifications you have, the cool things you’ve done.

So maybe you’ve spoken on a podcast or maybe you have been interviewed or you’ve written a guest blog post for someone, you share that with your community.

So you’re sharing, that’s credibility. That’s positioning yourself as an expert in your industry. And you’re also positioning yourself as the authority. So that’s your credibility.

But if you just show up and talk about how amazing you are all the time, people aren’t going to like that.

You don’t want to put yourself on a pedestal above people. You also want to balance that with vulnerability by being very transparent in saying something like, “You know, I still struggle with this sometimes.”

Or, “I still find this hard and I find myself in a hot mess on the bathroom floor crying.

And then I have to jump on and do a Facebook Live. Who relates?”

So you’re actually showing yourself to be a really real, normal person. You’re not trying to be all polished and perfect all the time.

And finding that sweet spot and the balance between being professional, and personal.

It should be in both. Not trying to be like everyone else and trying to have it super polished, but just showing up and being real and speaking from the heart. You can do this by not over-planning things.

So for example, with these Facebook Lives, I just plan my three points.

I plan the top title and then I just speak from the heart because I know my content.

So I haven’t planned word for word, so I’m not constantly losing connection with you by reading notes.

You’ll notice that I’m always looking at you. Well, I’m actually looking at a lens on my iPad at the moment, but it feels like I’m looking at you because I’m not so caught up in my notes. That’s where you got to stick with where your credibility lies.

My credibility lies in helping business owners to grow their business through specific marketing strategies. One of them being content creation. So I can speak about this topic all day. I don’t need notes.

So you just have your little prompts. I just put a little piece of card with a hole cut in the middle around my lens so I can just refer to my three key points, but other than that, I’m just talking to you about something I love talking about, something that I know about, and that’s what you can do as well.

So often people put off doing a Facebook Live because they think they’ve got a plan every word. You don’t. If you had to plan every single word, you’d probably not do enough of them.

It’s actually better to get something out there that’s unperfect, I’ve never done a perfect Facebook Live ever, but people still get value from that. I always get people saying, “I needed to hear that. That was really interesting. I’m going to try that.”

You don’t have to be perfect to be able to help people.

Now I’m going to recap the 3 secrets.

Number one is to wrap your post with questions, a question at the beginning, a question at the end as much as possible.

This is by the way, how to really get people engaging and hooking people in.

Number two is to share simple stories. Share a simple story that happened in your life recently, today, yesterday. You might share some big significant story from years ago, but you don’t have to.

And then number three is to have a balance between credibility and vulnerability. So that you are talking about your expertise and your authority, but you’re also balancing that with a good amount of humility, transparency, and sharing how you struggled as well.

If you would like to know more tips on how to create content that connects and engages and draws people in and builds that trust and that rapport with people so that they will take that next step towards you, I’m running a free workshop on Thursday the 31st of October in Sydney.

It’s Halloween, so hopefully you’re not trick-or-treating that night and you can come and check out the workshop, or maybe you go trick-or-treating afterwards or before.

I’ll be sharing how to create content that connects, lots more specific tips and tricks, the exact words to use and not use in your content, mistakes that people make when it comes to creating content and copywriting.

I’m to go through seven steps of how to create engaging content and loads more. It’s action-packed. I’m going to be putting on some snacks and you get to meet some other like-minded entrepreneurs, so come along and join us.

Learn more about the ‘How To Create Content That Connects’ Workshop

 

by Leave a Comment

5 Ways Presenting Skills Can Grow Your Business

No matter how hard we try, the reality is… it’s getting harder and harder to stand out online. It’s getting more challenging to have people pay attention and stop their scroll and engage in what we’re doing online.
 
Your ability to present and be confident on video, when you’re speaking to people in person and to groups is directly related to your income.
 
And if you’re not great at writing, then you really need to get great at speaking. Because we need to share our words for people to get to know us. 
 
There are only two ways that we can communicate with our clients. Either through writing or by speaking. And obviously there’s body language and all the other things that come into it, but those are the two main ways we communicate.
 
A lot of people tell me, “I don’t want to write blogs, I don’t have time to write blogs.”
 
So if you don’t want to spend your time writing blogs, and if you’re not naturally a great writer, if you haven’t studied the art and the science of copywriting, which is writing to influence, then you need to get good at presenting.
I’m very passionate about helping people with their presenting skills, because we all know that the online space is getting more and more crowded.
Presenting to a group is the best way to leverage your time because if you’re still doing one-to-one, it takes a long time, my friend, I’m sure you’ve realised that.
You will not have the massive impact that you want to have in the world if you keep going one by one by one by one.
 
I realised this when I was a Personal Trainer in the U.K. I had been to so many different conventions and conferences and seminars, and I remember watching the speaker on stage time after time after time.
 
And I remember thinking, “I want to do that, but I’m scared. I don’t want to get up in front of all those people. I’m an introvert, I don’t have the skills, I’ve got massive anxiety around getting up in front of people.”
 
I remember having all these limiting beliefs around it, all these fears around speaking to groups, I was so nervous about it.
 
But I got to that point where I was just fed up, and I remember watching this speaker, and he was not a good speaker, but he got so many people engaged.
 
And I remember thinking, “I reckon I could do a better job than him, but all he’s doing is he’s confident and he’s owning it. And so I want to learn the craft, I want to learn how to speak like that so that I am not going one by one by one.”
 
I was only doing one-on-one personal training at that stage. I’d done a little bit of group, but not to the level that I wanted, and I kept falling back on one-on-one because it’s where I felt confident and comfortable.
 
Maybe you relate. Maybe you’re working one-on-one with clients, but you know that your time is limited, that you want to have more freedom.
 
Especially if you’re working closely with people, it can be quite draining doing long hours. So you kind of set yourself up for a job, instead of setting yourself up as a business where you can work less and make more money.
 
So I decided that day, “I’m going to learn this craft, no matter what it costs me, no matter how much time and money I’ve got to spend, how much fear I’ve got to overcome, I’m going to do it.”
 
If you think about it, 50 years ago we had to only work with people in person.
 
But now we have the ability to reach thousands, millions of people by doing Facebook Lives, by doing YouTube clips, by doing podcasts.
 
We’ve got the ability to reach a lot of people and take our message way further away, to way more people that actually need help, right?
When I moved to Sydney in 2012, I barely knew anyone here. I had a couple of acquaintances, but it didn’t have a network of people or friends, I didn’t have any clients.
 
One of the first things I did was go to an event that was run by Shaune Clark, and he was running an event called Six Figure Speaker Training.
 
And I went along, it was a half-day, it was $97, and something dropped. I thought, “Yeah, you are going to teach me how to present.”
 
So I signed up for his course, it was about $3,000, thank you Shaune, shout out to you.
 
And it helped me change my whole thinking around how to craft a message.
I went on to do 4 other presenter training courses and they have all totally changed my business and changed me.
 
So I want to share with you five ways that you can use presenting to grow your business as well, and how presenting skills will help you make more money.
 
It’s the skillset that you learn and the mindset that you learn will help you make a lot more money and help you impact a lot more people and reach a lot more people.
So here are five ways that presenting skills can help you grow your business:
 
#1: Presenting skills help you get attention
 
We are in the attention economy where we’re all fighting for attention. Not like, “Look at me, look at me,” but, “Stop and engage with my post,” because people are scrolling so fast, they’re like this.
 
You see it on public transport, people waiting in queues at shops, they’re scrolling. You literally get a few seconds to grab people’s attention. So online is very difficult.
 
I am a huge advocate for positioning yourself correctly online and doing online marketing, you need to.
 
But I also advocate, not just online, but offline strategies, combining presenting together with online marketing.
 
If you get those two together, boom, a powerful combination. It helps you get attention.
 
Because if you are willing to put yourself on a platform, which most of the population are not willing to do because they’re scared of it, public speaking is apparently the number one fear.
 
So because most of your competitors are not willing to do it, you will get the attention because you’re actually positioning yourself as someone who is willing to stand out and be outstanding, and not just blend in with the crowd and everyone else online, right?
 
So you get attention.
 
There’s a new study done that shows that we actually need seven hours, we need to produce seven hours, of content, people need to consume seven hours of us before they make a significant buy-in decision.
 
Seven hours.
That’s a lot of Facebook posts, it’s a lot of doing Facebook Live videos, it’s a lot of blogs, it’s a lot of emails.
 
Whereas if you run a workshop for one day, your seven hours are done. It’s done in one day, so you can get people to sign up for your offers and your programs in a very short period of time by running the workshop.
 
And that was how I kind of got started, by going out of the one-on-one model, was running small little seminars at my gym. I ran them in the empty studio at my gym and had people come along, and I taught them what I knew, I was teaching on nutrition at the time.
 
But then when I moved to Sydney, I would hire my local library, Gladesville library, and I paid $18 an hour and had people come in, and I taught them stuff.
 
So that’s where I started out. And now I’ve run over 100 workshops and I’ve tested and measured the things that work in business.
 
There are lots of things that do work, there are a lot of things that don’t work, so I’ve made a lot of mistakes.
 
And it’s why I love teaching people this now because there are a lot of things you can do wrong.
 
A lot of people have fear about people not showing up, so there are strategies that you need to do to make sure that people come, that you get people in the room.
 
But it’s one of the fastest ways to get people’s attention. It’s very hard to get people’s attention unless you have a massive brand or you have a big budget behind you for Facebook Ads, right?
 
So if you’re starting out, it’s a very cheap way to get started fast and get clients fast.
 
#2: It gives you the ability to connect deeply with people
 
Before I was running events, I was stuck behind my laptop so much of the time, and I wasn’t spending enough time getting to know what people wanted.
 
I was just dealing with people one by one by one, and I also had this comfortable group of clients that I’d had for years.
 
I used to have my clients for years, so I wasn’t really improving my ability to connect with people and be able to influence large groups of people, all different types of people because I was kind of stuck in this comfortable one-by-one model.
 
I was very good at my very safe little world with my clients that were one-on-one.
 
Whereas now I can talk to so many different types of people. I know how to read an audience, I know how to keep people engaged, and it’s improved my people skills so much.
 
I never used to be a people person. I remember at my granddad’s funeral years ago, I got up and said, “I don’t like people very much. They are not many people that I like, but I like my granddad.”
 
I can’t believe I said that!
 
I love people now. I absolutely love people, and presenting has helped that so much. And to be successful in business, you have to like people. You have to, it’s essential because business is about relationships. Every time you make money, there’s a person who’s put that money into your account, right?
 
Business is about relationships. So it’s a great skill, to be able to connect deeply with people.
 
#3: It helps you to be able to influence authentically
 
Authentic influence is helping people create positive change in their life. And you do it ethically, and genuinely.
 
It’s not manipulating people to do what they don’t want to do.
That’s not what true influence is about, it’s about helping people get what they want, solving their problems for them.
 
It’s about finding out what they want to avoid, become, what they create, reduce, and get away from. That is influence; helping them overcome their fears and their false beliefs. That’s part of the skillset of presenters.
 
A big part of presenting is actually helping people overcome the things that are holding them back from getting what they want.
 
And that’s a very important skill that you can develop as a business owner, and one of the fastest ways to do it is to do it to a group.
 
You don’t have to be on a big platform, but to be able to get in front of group people.
 
The more I do videos, the more I do workshops, the more my ability to influence improves, by mastering the craft, by doing it and doing it and doing it.
 
Also, because I’m doing it, I’m always going to seminars and learning about the craft of influence to get better at it. So that’s something that presenting gives you a massive advantage in your business.
 
#4: It helps you to be able to speak with confidence
I don’t know about you, but I never used to want to get up and speak in front of people. I never wanted to do Facebook Lives, that was the freakiest thing ever, I refused to do it for ages until I realised it was here to stay and it wasn’t going away.
 
But I’m so grateful now, because now I can confidently speak.
 
The other day I was at an event and they said, “Right, we’re going to divide the room into four,” it was a massive conference room, they divided us into four groups and they said, “One of you from each of the four groups,” there were probably about 150 people in the room, “One of you is going to get up on stage.”
 
And I thought, “That’s me. I want to get up on stage.” Any opportunity to get up on stage, to help get closer and closer to that confident person that I want to be in every situation.
 
So I put my hand straight up, and went on stage and spoke, and it was incredible. A few years back, before I had been presenting and running workshops, I wouldn’t have done that. So it’s increased my confidence a lot. I used to be super shy, introverted, and not have any confidence at all. I would go red, I would shake, I’d be so nervous.
 
But it’s not a talent, presenting is not a talent. It’s training.
 
I’ve been trained, I’ve practiced and practiced and practiced, and that’s how I can now speak in front of lots of people and not get nervous at all. I love it.
 
#5: It helps you attract your ideal clients
 
This is something that I talk about all the time with my clients.
 
If you want to attract your ideal clients, one of the fastest ways to do it is to position yourself as someone who’s not afraid, someone who’s taking bold actions, someone who’s willing to do the hard things.
 
And one of the hardest things that you will ever overcome is your ability to stand in front of a group and risk being rejected and put on your own event. It’s not easy, it’s not for everyone.
 
But if you know that you’re not like everyone, that you don’t want to be mediocre, if you know you want to be one of those ambitious people that is a one-percenter…
…someone willing to stand up and have something to say, to have an opinion, to risk having haters, then the world is your oyster.
 
Every entrepreneur who’s successful has some haters, doubters, people who do the ‘thumbs down’ thing on YouTube.
 
If you’re willing to risk that, presenting is your golden ticket, it really is.
 
So those are the five things. Get attention, connect deeply with people, influence authentically, speak with confidence, and attract your ideal clients.
You have a message that the world can benefit from, that the world is actually waiting for.
No one can express it like you, and if you don’t present it, then the world loses it.
 
Because your unique combination of skills, abilities, stories, experiences, they are unique, and that’s what makes you outstanding, that’s what differentiates you from the rest of the market.
 
I am working to influence you to learn this skill because I know it can be a game-changer for you. It has totally changed my life. It has changed who I am as a person, and it has completely changed my business. About 90-95% of my clients all came because I learned how to present.
 
If you would like to learn how to use presenting to attract more clients, I’m running a free online workshop on Saturday 24th October called ‘How to Get Clients With Online Events’.
 
I’ve invested over $20,000 in learning the craft and run over 200 events. So if you want to learn this presenting skill, I would love to show you the best of what I’ve learned and help you fast track your ability to attract your clients and grow a profitable business.
Here’s the link for more details and to claim your free ticket:

by Leave a Comment

How To Go From Slow To Supercharged In Your Business

Are things going slow in your business?
 
Do you feel like you’re working hard but not getting the results you want?
Throughout many years of growing my coaching business, I spent a lot of time making a lot of mistakes.
I was doing the slow things. And my business wasn’t growing.
And I see a lot of people making mistakes that are also slowing them down.

I recognise them immediately because they’re the same mistakes I made when I was first starting out.

If you’re not currently making a healthy profit in your business (like having 5 figure months) in a way that FEELS GOOD…

And doesn’t take up all your available free time…

More than likely, it’s because you’re making at least one of these common mistakes.

Here’s the good news: In my latest article and video, I tell you exactly WHAT to do INSTEAD!

It will take you from feeling like you’re pushing a bike up the hill… to racing ahead in a fast car.

 
But before I dive into that, I want to share with you what sets successful entrepreneurs apart.
 
There are specific things that successful entrepreneurs do that unsuccessful entrepreneurs don’t do.
 
3 things that set successful entrepreneurs apart
 
1. Successful entrepreneurs go to places that their competitors aren’t willing to go.
 
If you can go to the places that your competitors aren’t willing to go, you are going to have no competitors.
 
Ask yourself – what is my competition not willing to do?
 
There are massive opportunities for you if you choose the road less travelled.
 
Doing things like webinars and workshops – not many people are doing them really well.
 
The number one fear, according to a Harvard study of over 2,000 people is public speaking.
 
When I heard that stat, I thought “I don’t know how to speak on stage. I’m an introvert, I’m shy, I’m going to go red”
 
But I’m competitive and I don’t want to be scared of anything. I hate being scared of things. I choose to run at my fears.
 
When I’ve heard that most people are scared to public speak, I thought I’m going to learn it. I’m going to go to professional speaker training.
 
So I spent about 20 grand on speaker training and it’s absolutely changed my business. I love it. And I overcame the fear.
 
I hated people looking at me.
 
I was known in my family as the person who hated people looking at me. There was even a family joke because I’d always say “Don’t look at me”.
 
It’s not that you’ve got to be an extrovert. You don’t need to be an entertainer. It’s none of that. In fact, if you’re an introvert, you can do great, about 70% of speakers are introverts.
 
It’s not about personality, it’s not about how confident you are. It’s about how willing you are to learn the skill. It’s a skill that’s learnable, like any other skill.
 

The mindset of a successful entrepreneur is to go where your competitors aren’t willing to go.

 

 
2. Successful entrepreneurs know that the hard road gets easy and the easy road gets hard
 
Successful entrepreneurs know that the hard road gets easy… and the easy road gets hard.
 
It’s hard to do the things that other people aren’t willing to do.
 
Do you know what everyone wants?
 
To do the easy things.
 
The things that don’t require a lot of effort – the get-rich-quick things.
 
That’s what the majority of people want to do.
 
But if you are willing to work hard and do the work upfront, your life gets easier and easier.
 
I’m not going to lie to you and say it’s easy… it’s not. It’s simple, but it does require work.
 
For example, to set up a funnel takes work.
 
To learn the technology takes work.
 
To learn how to write copywriting takes work.
 
To know how to fill a workshop with people takes work.
 
But once you’ve done that work, everything gets easier.
 
Since doing the work, I can now go on holiday at least every three months – full holidays without my laptop.
 
I never used to go on holidays without my laptop until I set up automation systems.
 
If you’re prepared to work hard at the beginning, your business will get easier and easier.
 
It will allow you to have the lifestyle that you want.
 
Pay now and play later…
 
Or play now and pay later.
 

It’s your choice.

 

 
3. Successful entrepreneurs have an attitude of action
 
They do whatever it takes.
 
Entrepreneurship is different to a nine to five job, where you can show up, do your job, and you’ll get a pay-check at the end of it.
 
When you work for yourself, you have to do whatever it takes. You have to push through.
 
You can’t give up on Clickfunnels, or Mailchimp or WordPress or any of the things that you don’t understand. 
 
You may outsource them in time, but it really helps to have a basic understanding first.
Successful entrepreneurs persevere.
 
I wasn’t techy, I was a personal trainer for 10 years. I was doing hands-on physical work, I wasn’t a ‘behind the laptop’ person.
 
But I wanted to have control in my business. I didn’t want to rely on other people.
 
I had to learn how to do the techy stuff.
 
And now learning the tech has allowed me to have a profitable business that aligns with my lifestyle.
 
With an attitude of action, if you do the work, I promise you it’s worth it.
 
If you have an attitude of action, you can switch from manual to automated.
 
You can automate so much of your business, so you don’t have to be running a clunky old school business.
 
It’s not 2001 anymore. You don’t have to do that.
 
By the way – you CAN switch to automated AND you can still give an exceptional client experience.
 
When you’ve got systems in place, you’ve got a scalable, saleable, profitable asset.
Here are some examples of going from slow to super-charged:
 
1. The slow way: Posting just general posts to your social media
 
A lot of people post general motivation, tips about a range of different topics, selfies that add very little value, what they had for lunch, or they share other people’s stuff.
Think about it like this…

If you’re trying to speak to everyone, and you’re not speaking directly to your ideal clients, they probably won’t find you or be helped by you.

The more that your content helps your ideal clients to understand and overcome their pain-points, the more likely they will want to work with you.

People want to work with masters of their craft – people who have honed their skills in a specific area.

The super-charged way: Posting specific, educational content that helps your ideal client with their problems.
 
It’s about actually teaching your ideal client what they need to be doing and helping them.
 
Essentially, your content needs to have a purpose. It’s not about posting content for content’s sake.
 
You need to content to help people overcome their limiting beliefs, and objections to investing in your services.
 
2. The slow way: Relying purely on online marketing to get clients

Your market is CRAVING an in-person connection with someone who gets them.Doing ONLY online marketing is an easy, comfortable way to do business.

But it rarely works for the majority of Coaches and Service-based Business Owners.

People want to buy from a human being they know can help them—not with random pages on the internet.

If you’ve got a great message to share, one of the best ways to do it is to run your own workshops.

 
The super-charged way: Adding offline strategies, such as running your own events
 
If you’ve got a great message to share, one of the best ways to get clients is to run your own events.
 
There was a Facebook post that I posted a while back asking “Do you have a great message to share that would really inspire women?”
 
And so many people responded to it. All of these people do have a great message to share, so really, they could be running their own events.
 
That’s how you take control of your business and not just wait for other people to open doors for you.
 
3. The slow way – Sending people only to your website or your social media handles

When you only send people to your website or social media handles, there are many distractions.

People can get caught up reading articles and watching videos, rather than opting in to your email list.

The most important asset that you have in your business is an email list – a database.

 
The super-charged way: Create a client attraction funnel
When you create a client attraction funnel, you take people from social media and onto your database.
A client attraction funnel is where you have a freebie or lead magnet, such as a cheatsheet, guide, video, or webinar that you offer to people in exchange for their email address.

You set up the freebie on a landing page and then create a follow-on email nurture sequence that people go to that leads them to your paid offer.

When you send them to a specific landing page with a freebie for them, and they opt-in, they are more likely to become a client.

Landing pages convert 4-10x higher than a website.

Also, on social media, you can’t control what people see in the newsfeed.
So you want to get off people social media and onto your own email database. 
 
You gather people’s details and send them useful, valuable content. I use MailChimp for this. 
I sent an email out on a Saturday night recently at about six o’clock and within 40 minutes, 270 people had opened that email. 
 
Can you imagine posting on Facebook and having 270 people look at it in 40 minutes – without paying for an ad?
It wouldn’t happen.
 
A great way to do get people’s email addresses is by teaching cool things on Facebook live videos.
 
Facebook is pushing out live videos into the news feed a lot more than posts.
 
And then at the end of the video, say something like – Hey, if you want a cheat sheet of this or you want my checklist (or want to come to my workshop, or join me on an upcoming Webinar), I’ll pop the details and the link into the comments.
 
You don’t want to just put posts up on social media.
 
You want to have a free offer that you can give to people.
 
You can also do this through personal relationships with people and inviting people to things personally who are engaging with your posts in your comments.

So, if you honestly look at the way you’re running your business right now…

Do you see yourself making any of these mistakes?

I’ve been there.

And that means I know how to get out. 🙂

The exact step‐by‐step roadmap is inside of my intensive and intimate 12‐week coaching program—Amplify Your Influence Accelerator.

And I want YOU to be in it!

There are LOTS more details I want to share with you.

And it’s all on this next page

I hope you’ll join us so I can show you how to set your business up the right way…

And YOU can enjoy 5‐figure months (or MORE!).. with EASE! 🙂

Kat

Download Your Free Client Attraction Checklist

Grab your copy of the Checklist now

Let’s Connect!