Kat Millar

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5 Content Inspirations To Engage Your Ideal Clients

Do you ever run out of ideas for what type of content to post online?

Creating content is so important when it comes to growing your business and attracting new clients.

A lot of people say to me “I don’t know what to post” or “I run out of content ideas”.

Are you getting a little bit stale on some of your social media, video content or blog posts?

Do you need some fresh inspiration?

In this blog post and video, I share 5 content inspirations to help you engage your ideal clients.

Watch now or read below…

 

 
If we’re not producing consistent, original, valuable content, our ideal clients may struggle to find us.
 
They’re not going to be able to really get to know us and know that we are trustworthy.
 
We want them to learn from us and know they can get value from us.
 
Otherwise we can go to the back of their mind, and unfortunately what can happen is that…
 
Firstly, they could go to your competitors.
 
Secondly, they could actually forget about you.
 
Then when you do pop up in the email inbox, you haven’t built up enough rapport or trust or value for them to take the next step towards you.
 

So if you suddenly make a paid offer and you haven’t been providing them with enough valuable content, people can feel like it’s a little bit salesy…

 

So, here are the five content inspiration ideas that you can use to engage your ideal clients.

 

1. Identify the number one question that you get asked, and answer it.


There’s probably a question that you get asked quite a lot by your clients or followers on your Facebook page or group.

Or you may get asked a certain question a lot when you’re chatting to people at networking events and out and about.
 
Create a blog post or video answering the question.
 
Then for ongoing content, move on to other questions you get asked a lot.
 
For me, the number one question I get asked is how do I find clients?
 
You can also identify the top 3 or 5 questions to turn it into a content series.
 
I also get asked “How do I engage them” and “How do I convert them” and “How do I get more eyeballs on my stuff?”
 
So, when you write blogs and post videos, create content that is all about answering the main questions that you get.
 
People are going to be really interested in that.

 

2. What should your ideal client be asking you, but they’re not?

 

Think about some things that are objections in your potential client’s mind that they’re not actually saying to you.
 
There are likely some things that they haven’t asked you, for example, “Why can I really trust you?”. Answer those.
 
You might do a post on a client success story, positioning one of your clients as the hero.
 
They’re not asking you for it, but it’s something they actually need to know to see you as trustworthy and credible.
 
There are probably things about you that you haven’t shared with your audience before. Like some fun facts about you.
 
Or, your potential client needs to know that ‘this’ methodology is better than ‘this’ methodology.
 
For example, do they need to know that they can coach with you online?
 
Or that they can actually overcome a limiting belief in just one session?
 
Often people don’t think to ask you something, but you want them to know it.
 
So have a think about those things that they not asking you, but they should be asking you.

 

3. Identify your top three posts and design similar content

Flick through your Facebook business page, and look at your posts over the last three months.

Which have been the most popular and had the most engagement?
Which ones resonated the most with your ideal clients?
 
For example, recently I posted a quote from my nephew who’s five. He got more engagement than any other quote that I’ve ever posted before…
 
A 5-year-old!
 
So, that to me is an indicator that I need to do more fun and playful posts like that.
 
So. think about the posts, blogs or videos that have had the most engagement. Think about how you can do similar content to those.
 
Or maybe you can repurpose the same idea and do it in different ways.

 

4. Share the common myths or mistakes


Share the common false beliefs or mistakes people make about your topic.
 
Let’s say that you are a personal trainer and one of the main myths you came up against is that you can do crunches and get rid of belly fat.
 
You record a video about the #1 myth people believe about getting rid of belly fat.
 
You will often get a lot of engagement on posts whenever you evoke curiosity and dispel a myth. Especially if people didn’t already know it.
 
Don’t use one that everyone knows, be different and use something that most people don’t know.
 
Think about the number 1 mistake, or the top 3 or 5 mistakes that people make when it comes to your topic.
The top 5 mistakes that I see business owners make, for example, are:

1. Not spending enough time on dollar-producing activities

2. No clear or effective strategy

3. Being unwilling to do what competitors aren’t

4. Having too broad a niche

5. An unwillingness to invest

You can read the whole blog post I wrote on this or watch the video here.

Think about what everyone is assuming is truth, that’s not true, it’s a myth.
 
Then choose the top 1, 3 or 5 myths or mistakes people make in your niche.

 

5. Post about what other people are doing in your industry that you disagree with

What are other people saying is the correct way or the only or right method?

You can come in and show that there’s another way, and
 
Russell Brunson talks about this as ‘throwing rocks at your enemies.’
 
Now I’m not saying name names – please don’t do that.
 
But you can talk about what’s happening in your industry overall that you disagree with.
 
You can give contrast and say “They are like this… but I’m actually like this.”
 
For example, something I stand against is ‘get rich quick schemes’.
 
Also, people who teach things that they haven’t done themselves.
 
And I also stand against confusing strategies with no step-by-step process.
 
I also stand against doing whatever it takes to make your business work at the expense of your physical, mental and emotional health.
 
So I talk about these things in my content.
 
‘Throwing rocks at your enemies’ is a great way to overcome objections and to show people why they should listen to you.
 
You want to always position yourself as you’re the guide your clients the hero, and his enemies.
 
It’s kind of like in a movie. You’re the guide, you’re helping your client, who’s the hero, to get where they want to be.
 
From hell to paradise – that journey. And there are enemies along the way.
 
And the ‘enemies’ are your competitors – whether that is other businesses, objections or beliefs.
 
So don’t name people, but you might call out what’s happening in your industry that you disagree with.
 
You might see some holes in other methods, so you can share the problems with the other methods.
 
You don’t want to use this through all your marketing, but a post that’s a little controversial that gets people engaging is actually very good.
 
It will boost your traffic, even if it gets some people may not agree.
 
You know that old saying ‘All publicity is good publicity.’
 
Stay within your ethics and be authentic, but don’t be scared of the haters. If you get a few people that disagree, that’s ok.
 
That’s what marketing is all about. You’re going to attract some people and you’re going to repel some people, so don’t worry about that.

 

So I’m going to recap here the five content inspirations ideas for you:

  1. Identify the number one question that you get asked, and answer it.
  2. What should your ideal client be asking you, but they’re not?
  3. Identify your top three posts and design similar content
  4. Share the common myths or mistakes
  5. Post about what other people are doing in your industry that you disagree with

Want more like this?

I send out free weekly client attraction strategy tips to help you grow your business and attract more clients.

If you’d like to receive these straight to your email inbox, click the link below and I’ll hook you up ?

Free Weekly Client Attraction Strategies

 

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3 Free Ways To Increase Your Number Of Facebook Followers

A lot of people ask “How do I get more followers?”

Or “How do I get likes if I’m just starting out?”

So in this video and blog post, I share with you three ways to increase your number of Facebook followers that are completely free!

 

First of all, why is it important to increase your following if you’re a business owner?

Firstly, it increases your credibility and improves your positioning.

So if you’ve got less than 100 likes or followers on your Facebook business page, it kind of looks like you haven’t been in business for a while. It can look a little bit amateur.

Which is fine to begin with, because we’ve all got start from somewhere, but we want to speed the process up and get more followers as quickly as we can.

It’s going to raise your positioning, your credibility, and make you appear more of the authority in your niche.

Now, remember…

The number of followers you have doesn’t equal your worth.

It doesn’t show how good you are at what you do.

It doesn’t show how much you help people.

Just because someone has 10,000 followers, it doesn’t mean they’re better than you.

It doesn’t show how genius they are.

It doesn’t mean they’re smarter, it doesn’t mean they’re cooler, or prettier or anything like that.

It just means they have probably made it a priority to get followers.

The number of followers also doesn’t equate to income.

Having loads of followers also does not equal having loads of paying clients.

However, when you have more followers, you’ve got more opportunity to have more engagement on your page and on your group.

When you have more followers, you have more opportunity to tell people about you and what you do, so it’s a good thing to have.

Because if you’re only reaching 50 people, then there might be only a small percentage of those that are your absolute ideal client.

Whereas if you’ve got more followers, you’re more likely to have people within that group who are going to be your ideal client and may end up being a paid client.

 

So here are 3 ways to increase your followers without spending a cent:

1. Engage in Facebook groups

Now when it comes to groups, because it’s an organic strategy, it takes time. We want to think of it as a long term strategy.

It’s not something that you want to rush.

If you’ve got something coming up fast, don’t be posting it in all the Facebook groups in a hurry if you haven’t already provided some value there.

You want to take your time with Facebook groups, is all about building relationships.

Those people that post in loads of Facebook groups, and they just leave and they don’t engage or comment, they don’t add value,  they can get blocked or kicked out.

Posting in groups can waste a lot of time if you’re not careful

So what I recommend with groups is that you put in the search bar and Facebook something that will contain a gr, so for example, I might put women in business, if I want to attract women in business or Sydney Mums, and you just see the groups that come up.

Now you want to be looking for active groups, people that have very recently posts and people that are engaging and commenting and not just posting your marketing posts.

So you want to make sure that you find groups that are all about serving and giving and helping each other in any community.

I suggest you have a play for a while.

And then I would actually pick your top three favorite ones, the ones that you really liked hanging out.

And I personally don’t suggest choosing the really massive ones for this, because there are so many people on there, you can just kind of get lost in a sea.

But the really small ones, they can be ineffective as well.

So I like to kind of go to the middle, the medium-sized ones.

Instead of trawling through loads and loads of posts, which can just take you all day (and we ain’t got time for that, right?!) what I suggest you do is put in the search within the group, a key topic.

So for example, if you’re a parenting coach and you’re in a Mum’s group, and you really specialise with having a baby get to sleep, for example, you might just put ‘baby’ or ‘sleep’ or whatever your topic is.

If you’re business coach, you might specialise in, for example, social media strategies, you might put Facebook ads, or whatever it is your main thing.

And then you just come up with the parts of the group that are just about that, and then go through the recent ones and just go in to be helpful.

If you went into groups every single day and answered, let’s say, five questions, or made five comments, and you did that every day, then at the end of the week, you might have 25 or 30 questions or comments that you’ve made.

And people will check you out. They will click on your profile, and they will they’ll have a look at what you’re up to.

So don’t just go in there pushing your stuff, go in there to give and engage.

2. Cross-promote

 

To cross-promote, you basically share in different places your other platforms.

For example, put on Instagram an invitation to like your Facebook.

On Facebook, you can put the invitation that says something like “Have you checked out my Instagram? Here is my handle. What’s yours?”

Or if you have your own Facebook group, you might say

“Hey, guys, let’s all share our Instagram pages.”

So be thinking – how can I promote my Instagram to my Facebook and my Facebook to my Instagram.

Also, if you send out a weekly email, sharing your latest blog or your latest video, then you can put in the “P.S” section or somewhere in your post, something like this:

“Hey, have you joined our Facebook group yet? It’s a community of like-minded entrepreneurs that are passionate about making a difference. Jump over here to join us”

Then post the link and an image.

Another thing I did recently to cross-promote was to post up an image in my Facebook group and said “Do you want weekly client attraction strategies sent directly to your inbox? Click the link”

So that’s another example of cross promoting – asking people in your Facebook group if they want to jump over and get email strategies.


3. Create a freebie

 

A freebie is a lead magnet that you can put everywhere through all of your social media through your email on your website. And you basically just create a downloadable that is like a guide, or a checklist or a cheat sheet or something that people will be able to easily download.

You want to make it really easily consumable.

So maybe five pages at the most.

Not an ebook, not a big long training, a one-hour video, nothing like that, just something short. Ideally it should take 10 minutes or less to consume it.

And it’s easy to create, because if you download it from your genius zone in your brain directly to your ideal client, then it won’t take you long.

I put this off for years… And when I actually did it, it only took me one afternoon.

Then I posted it everywhere.

I create all my landing pages on ClickFunnels. I recommend getting a high-converting system like Clickfunnels as soon as you can, as the results are usually 4 to 8 times better.

If you don’t want to invest much at the moment, you could use Thrive Pages or Leadpages, and to be honest there are plenty of other landing page builders available, I just personally find ClickFunnels to be the best.

Their pages have high conversion rates and are used by most of the successful companies.

Plus I can share my funnels with you so you don’t have to start from scratch, which can save you loads of time.

If you want these, you can get a 14-day trial by clicking here

Once you register for your free trial, just email me to let me know – and I’ll hook you up with my highest-converting funnels.

Once you’ve created your freebie, post it out everywhere.

This is a great way to grow your list.

Remember that all free strategies take time. So you don’t want to just rush it, you want to make sure that you take the time and you treat people like people and not like numbers.

You don’t want a whole lot of followers that actually are interested in what you’re doing.

They’re just liking you to like you, you want to make sure that you view people as potential clients or people that you can just continue to add value to support them.

I’ve got people that have followed me for years and years and might not ever be a client. And that’s totally cool.

You’ve got to be okay with that we’re in the value age now.

People who are scared to kind of give their best stuff you’re going to lose out.

So just know that the more you give, the more people will realise that you’re a generous person and that you’ve got a lot of knowledge and you’ll actually want to do business with you.

So don’t be afraid to give some of your best stuff away and have an abundant mindset. Just know that’s going to come back to you.

 

I’ve created a freebie called “How To Create A Winning Freebie”.

It’s all about how to create a great lead magnet and what to include to going to make it work.

I created a freebie and got 61 new leads through in the first week. It’s a really effective strategy to attract new clients.

So if you want that, go here to get the cheatsheet.


Would you like some help?

 

For a limited time, I am offering a FREE 45–minute 1-1 session to help you personally in your business.

I’ll help you with any challenges you have and create a roadmap customised to your business. You’ll know exactly what to do next to attract your ideal clients. 

Spaces are limited.

Book Now

 

 

 

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How To Choose Your Ideal Client, Without Reducing Your Opportunities

Do you ever wonder why you’re not getting clients?

It could be that you’re missing out on people because your niche is too broad.

In other words, you’re trying to help too many people, and you’re missing everyone.

It’s the old “If you chase two rabbits, both will escape” Chinese proverb at play…

Meaning, if you put your efforts into trying to fulfill two goals at the same time, you likely won’t succeed in either one.

Are you scared to go too ‘specific’ in your niche, because you might miss out on helping people?

You’re not alone. I’ve talked to a lot of people recently who are really struggling to choose their niche.

They either don’t know where to start…

Or they have chosen a niche, but now they don’t know if they’ve made the right decision.

They’re doubting themselves.

They’re struggling to know whether this person even will pay their money or whether this person even exists…

I also struggled with this for years and tried to be ‘all things to all people’ before realising… It just doesn’t work.

There are two things you can have when it comes to your ideal client – either a broad niche or a micro niche.

It’s very rare to go too micro, or too specific. Most people are going way too broad.

So we want to look at how can we get a micro niche – a smaller group of people who you really going to target and help make the most difference for, as opposed to trying to be everything to everyone.

Saying that our niche is women from 30 to 40 living in Sydney- that’s not a micro niche, that is a massive group of people.

So, why is it important to have a really clear ideal client?

And how do you decide and make it work?

5 Reasons Why It’s Important To Choose A Micro Niche:

I’ve packaged it up into the ‘NICHE’ acronym, just for fun! 😉

N – Narrower focus

When we’re too broad with our niche – meaning we try and help people with lots of different types of problems to get lots of different types of results, we don’t get very good at helping a specific group of people.

We get a ‘little bit good’ at helping lots of different types of people.

But people pay for mastery. People don’t pay good money for generalists, they pay good money for specialists.

For example, if you had a problem with your shoulder for a long time, you can’t figure it out and it’s really causing a lot of pain, you’re probably not going to go to a GP. You would probably want to go to a shoulder specialist – someone who’s expertise is shoulders.

I was talking to a lady today who is looking for a coach and asked me if I do career coaching. Even though I could help her, it’s not the main thing I’m good at so I referred her to someone else.

We don’t want to just take on everyone. You want to think “I’m really good at this specific thing” and stick with it. And get really, really good at it.

You’ll get better testimonials, you’ll get lots of results for people in that area and then you become that ‘go-to’ person in that result or solution.

Having a narrower focus also really helps you when you sit down to write a piece of content or create a video.

If for example, I was thinking “Okay, I just want to help people be awesome. I want to help people to have an awesome life.”

I’m going to sit down with a blank piece of paper and probably think “What am I going to write about?” It’s really hard.

You dilute your message by writing about all sorts of different things and confuse your market.

I used to do this and it really didn’t work!

It was so much easier for me when I chose a micro niche. I narrowed my focus to Coaches, Trainers and Service-Based Entrepreneurs.

I stick with what I’ve done and I teach what I’ve done myself.

So having that narrow focus means that I’m attracting more people who I can know that I can really help.

If you do too many things, you confuse people. Plus, they assume that you’re not a master in any of them.

If you stick to one niche, will become masterful in a specific area (This is better than being ‘kinda’ good in lots of areas).

I – More Ideas

The second reason is for more ideas.

As soon as I choose a micro niche, I had more ideas.

When I was trying to do too much – I was trying to do mindset and business at the same time, it didn’t work.

As soon as I narrowed down more. I could really allow all my ideas to flow and I’ve never had so many ideas constantly downloading.

I’m very specific about the content I consume – it’s all content to help my ideal client because of the narrow focus.

You actually get MORE clarity when you narrow, which kind of sounds weird, but if I was trying to create a piece of content on, for example, how to be empowered. I wouldn’t really have a lot of clarity about where to start.

Or, if I just call myself a life coach – where do you start? There’s no clarity, it’s quite confusing.

If you are more niched, people will know what to expect and be more engaged.

You’ll likely be more consistent with creating content that helps to solve one problem, so you’ll gain momentum.

You know exactly what to create content about. It means that your content will be really, really specific and helpful for that specific type of person.

H – Help more people

People think that if you narrow in, you’re going to help less people.

It’s actually not true. When you speak purely to your ideal client, it’s like a dog whistle that only a dog can hear.

So on Facebook, if people are scrolling, and you’re trying to you’re talking about empowerment, or how to up-level your life or how to fulfill your potential or how to improve your mindset, it’s too vague.

You can miss everyone.

But when you get specific, people think “Oh, she really understands me. My problem, my language”

So, you actually end up helping more people.

When you’re trying to be everything to everyone you can miss them all.

So if you just call yourself a life coach or a mindset coach, and you don’t have a specific problem or a specific solution that you offer, you’re actually going to help fewer people, which is kind of sad, because I’m sure that you’re really good at what you do and can help a lot of people.

E – Expert and Authority

When you choose a micro niche, you position yourself as an expert and authority in that area. You can’t be an authority on how to have an awesome life. Unless you’re Tony Robbins maybe. Or how to fulfill your potential, how to live your best life, how to step into your power. What does that even mean?

You can see what my pet peeves, right?? Only because I did it I tried to do it, and it didn’t work. I’ve used that language before. So if you use it, don’t worry you can still get some clients, but it would be small than if you position yourself as an expert and authority and choose a problem that you solve. And you just get really good at that.

I run a personal development event for women, it’s called Unleash Your Freedom, it’s a multi-speaker event.

When I invite guest speakers when I invite speakers to come and be a guest. I would never invite just a life coach, I will I get someone in who is a master in one area of life. For example, someone who’s a master at health coaching, a master at dating or relationships, a master at finances.

You’ll have more opportunities to speak, speaking, other people’s workshops other people’s events, other people’s stages, if you’ve really honed in one thing.

My one thing is influence, that’s the thing I want to be known for. that’s what I study, that’s what I’m passionate.

So what’s your one thing?

What’s your one topic?

There’s a great book on this, by the way, called the one thing by Gary Keller. It’s brilliant, I highly recommend it. He talks about this – people who are super successful they really focus on one thing.

And you might have a few things under that so under influence I have sales, marketing, packaging, presenting and the strategies that work for me to attract my ideal clients and influence others.

So you have an umbrella topic – it might be confidence, it might be addiction, it might be parenting and under that, you’ll have all your topics but you’re known for that one problem.

So just be clear on who you don’t work with because then you’ll really be able to better help your people and you will just have so much more fun!

The PEEPS Formula

So there’s a formula that I use as a checklist to help people decide “Who are my peeps?”

Once you have an idea of who you’d like to be your micro niche / ideal client, run them through this 5-step PEEPS checklist:

Rate each on a scale of 1 – 10 (10 being highest)

P – Passion (your passion about that type of person): Out of 10 –

E – Experience (your experience in helping solve their problem): Out of 10 –

E – Eagerness (their eagerness for the topic/subject/solution): Out of 10 –

P – Profitability (this is crucial): Out of 10 –

S – Skills (you are skilled to help these people): Out of 10 –

Does your ideal client meet each of these categories? 

Perhaps you have a few different types of clients you want to work with. You can also use this checklist to help you pick one to start with. You can always add more later.

I was working with a guy recently and he had two different people that he wanted as his target market, both quite different.

So I said we’ve just got to just actually got to choose one to get started with. Because if you tried to do target markets at the same time, it’s very difficult.

I tried to do it, it didn’t work.

That’s why people don’t recommend it, because you split your focus too much.

So let’s say you decided you decided on your ideal client.

And you’re pretty sure that’s the one. You’ve run it through the PEEPS checklist.


Now here are 3 keys to really making this work:


1. Choose what problem you’re solving.

Something that I’ve noticed is that many people aren’t clear on the problem that they’re solving.

We need to lay that foundation first, because it becomes the bottleneck if you don’t get it right.

Nothing else will work in your business: your sales, your marketing, your branding – everything.

So you’ve got to get clear on the problem you solve.

People pay when there’s a cost. People pay when there’s a consequence for not doing something.

There’s only very small percentage of the population that pay to make their awesome life even awesome.

Most people pay because there’s a niggling frustration that’s annoying them, and they want to get out of that pain.

2. Be clear on who you don’t work with

A lot of people are really scared to do this because again, it’s excluding people.

I’ve really struggled with this personally, I didn’t want to exclude people I wanted to help everyone.

But I made a decision to stick with my ideal client – who is a service-based small business owner.

I don’t worth with product businesses. I don’t work with people that have a bricks and mortar store. I don’t work with people in corporate – all of those things I don’t understand as well as I do helping expert, knowledge-based small business owners.

I have a lot of people who contact me now, and I just tell them, I’m not the right coach for you. Let me help you find someone who is. I did it today.

Decide who you don’t want to work with. Kind of like your ‘anti’ avatar. The opposite of what you want.

Write it out. Make sure you include all the things you don’t want to attract.

For example:

I don’t want to attract time wasters

I don’t want to attract people who can’t afford my services

I don’t want to attract people who willing to invest in themselves

I don’t want to attract people who aren’t committed,

I don’t want to attract people who aren’t teachable and aren’t going to take actions and follow through.

3.  Let everyone know who your ideal client is

So, put that out there and your marketing, who you’re not going to work with.

So don’t just say “I’m a health coach”.

Say, “I help this type of person to get this type of result and solve these kind of problems”.

Put it in your Facebook

Put it on Instagram

Put on your website

Put it on your LinkedIn

Put it everywhere. Let everyone know who your ideal client is.

Many people are afraid to do this. Maybe they’re scared of losing clients. Maybe they’re scared of losing money.

But I guarantee that if you stick to this, you will attract the right people and you will have a bigger impact.

You’ll also make more money and have more fun!

Are you happy with the number of clients you have?

Maybe you’re not sure who your ideal client is?

Or you have created a program but you’re not sure what to do with it?

Or you’re clear on your ideal clients, but now you need to know how to attract them?

Would you like some help?

This is what I help people just like you with… and I’ve opened up a small number of spaces for a FREE brainstorming session for you this week.

You can go here to claim a brainstorming session — if you’re having trouble getting clarity and knowing what to focus on, I suggest you take advantage of this before the spaces fill up.

This is available for first-time sessions only. 

It really sux to feel like you’re wasting time and not getting the results you want… I can help you to change that if you’d like?

Kat 🙂

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3 Reasons Why People Aren’t Willing To Pay You Money

Struggling to get people to pay you what you’re worth?

This is really important to overcome. In business, cash flow is king.

If you don’t have enough money coming in, you can have the prettiest website, you can have an amazing Facebook page, you can have 5000 followers – but if you don’t actually have people paying you, then you’re not going to be profitable, you’re not going to be able to stay in business, right??

In this video I share with you some really cool tips about how to get clients who are actually going to pay you money. And I specifically talk about three reasons that people AREN’T willing to pay you money.

Find out the 3 biggest mistakes people make that stops them getting paid clients.

 

P.S. Webinar replay available for a limited time!

Watch now before it comes down:

bit.ly/attract-webinar-replay

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5 Reasons Why Most Entrepreneurs Struggle To Get New Clients

Are you struggling to attract paying clients? Or clients who pay you what you are worth?

There are some deadly mistakes that entrepreneurs make when it comes to attracting their ideal clients.

Here are 5 of the most common ones I see.

If you don’t have the number of clients you want, I bet you’re making at least 1 of these mistakes now.

1. Not doing enough dollar-producing activities

Spending time on dollar-producing activities, or ‘DPA’ is crucial.

When I'm coaching my clients and they tell me they are struggling to get paid clients, I say “How was your week when it came to DPA?”

And sometimes I hear about a lot of things people are doing that aren’t producing money.

DPA is the only thing that's going to keep you in business.

It really is. If you are not focusing on things that are going to directly produce money, then you're leaving money on the table.

Here’s the thing.

I don't know if you have noticed but the things that are dollar producing are usually the hard things that your competitors aren’t willing to do.

They’re things like sales calls. They’re things like following people up and things like networking - getting out there in front of people, like getting out of the house and getting out from behind your laptop.

They are usually the things that are hard. But remember the hard road gets easy, that the easy road gets hard.

So if you're just taking the easy road and you're just consuming on social media and reposting and putting up quotes, it's not really going to lead to paying clients.

What I recommend you do is take a piece of paper and draw a line down the middle.

Write on the left all the things the dollar producing activities, and on the right what are all the things you’re doing that isn’t.

And literally, the list on the left needs to become your action plan today.

The dollar-producing activities are doing the hard things that your competitors aren’t willing to do.

Like running webinars.

Like running workshops.

Like creating a funnel.

They're not easy, but they're going to produce more dollars and help more people.

 

2. No clear or effective strategy

In almost all cases, entrepreneurs who struggle to attract clients don’t have a clear and effective strategy.

If you don't have one, you need to start a plan, and you need to execute on it and not be random. That’s not going to work for you.

The 3 strategies I recommend for client attraction are:

1. Switch from manual to automated

2. Create consistent content

3. Run Workshops and Webinars

You can read more about these 3 strategies in my recent blog post ‘The 3 Things That Can Make The BIGGEST Difference In Growing Your Business

 

3. Being unwilling to do what competitors aren't

The fastest way to grow your business is to do the hard things.

Do the things your competitors are unwilling to do.

For example, most of your competitors aren't running workshops.

Because what's the number one fear? For most people, it’s public speaking.

So, when I heard this I thought hmmm. I need to do this.

I'm an introvert, and it freaked me out. I thought - oh my gosh I need to speak in public. Because I'm scared of it, and the thought of getting up in front of the group makes me want to vomit right now.

So I need to learn it!

I’m quite competitive and I thought well, if my competitors aren't willing to do it, then I’m doing it!

I'm going to learn how to speak, and I just watch public training public speaking training and spent over 20 grand learning that skill, because most people aren't willing to do it.

So, if you do it and you do it well, you get good at it.

You can only get good at it by doing it regularly.

And this is what most entrepreneurs will not do, and you will separate yourself from your competitors.

There's a great quote that Ben Harvey. He says “People on mission, have no competition.”

If you have full belief in your mission, and you really, really believe in what you're offering and you want to share it with the world.

Just focus on that.

Don't too much waste time studying your competitors.

Just get on with your genius zone and staying in your lane and producing your best work. Just create, create, create. Stop consuming and start creating more.

 

4. A Broad Niche

I see this all the time. People say to me that they know that they need to niche more. Yet they're too scared of narrowing down.

Most of you are too broad.

When people say to me “Kat, is this too specific?” I rarely have anyone who is too specific. Actually, I can only think of one. Most people are way too broad. I literally hear people say their niche is between 20 and 40.

I don't know about you, but I was very different at 20 to how I am now at 40.

So, 20 year olds and 40 year olds - completely think different language, different brand emotions, different brand colours perhaps.

So make sure that your niche is specific.

 

5. Unwillingness To Invest

Most entrepreneurs struggle to create their dream business because they’re unwilling to invest.

The two biggest things they’re unwilling to invest in are their time and their money.

But how are you going to grow a business if you're not investing time and money into it?

The people that say to me “I've tried this and that and it hasn't worked”, I ask them - how much time and money are you investing in getting clients?

And most people tell me they post on social media, but they're not putting money into Facebook ads.

They make pretty posts but they're not putting money into business coaches.

They're not putting money into learning new skills business skills.

This is a very costly mistake.

So, which of these mistakes are you making? Which one is the biggest opportunity for you to improve on?

Anytime we realise we are struggling with something, we have an opportunity to change it.

 

Register For The 1-Day Business Event “How To Attract Your Ideal Clients” Today

If you want to know exactly how attract more of your ideal clients then you must check out this 1-day live event THIS Saturday.

Learn what’s working right now in online and offline marketing, social media and much more.

Don’t waste another dollar or minute trying to figure it all out yourself. Learn exactly what’s working for businesses just like yours below…

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