Kat Millar

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3 Crucial Keys To Creating Content That Connects

 

I’m excited to share with you in this video three crucial keys to creating content that connects.
 
And by connects, I’m talking about connecting with your ideal clients.
 
We can so easily get lost in a sea of noise, especially online, especially on social media. And if you think about where you’re putting your content, a lot of it is going to be driven on social media.
 
Social media is sending people away to your blog, to your email, to your website, to your landing page.
 
It’s crucial in social media that we know how to connect with our ideal clients to stop the scroll.
 
Because people can so easily just flick on by if we are not writing content that’s engaging and compelling and interesting, and is going to hook them and make them want more.
 
I’m going to be sharing three crucial keys on how to create content that connects, that lands, that stops the scroll, and is connecting with the people that you want to connect with.
 
Not everyone, not all of your friends and family and thousands of Facebook friends, but the people that you would like to have as clients, people that you’d love to do business with.
 
1. Be specific
 
The first way to create content that connects or the first key is to be specific.
 
When you’re posting your content, like you’re putting up a social media post with an image and a caption, you want to make sure that you’re not using vague, ambiguous, fluffy language.
 
You want to use very specific language. The type of language that you want to use that has specificity, ideally creates a visual in the person’s mind.
 
I gave an example on my group training program before, where when you have some something that’s vague, for example, “Be the best version of yourself,” it’s quite hard to grasp that and actually have an image of what that actually looks like.
 
Or you might say, “Go to the next level.” When you use that kind of language, it’s hard for that person to picture what you mean.
 
What does it mean to go to the next level? You want to actually spell it out for them in your content.
 
When you’re putting out a piece of content that maybe is talking about going to the next level or being the best version of yourself, you might describe specifically what that looks like.
 
If your ideal client is a busy, stressed out mum and you want her to be able to be a better mum, let’s say that’s what you’re coaching her on, you might say something like
 
“Be a mum that your child would be really proud of, with a house that you feel relaxed coming home to,” for example, because it’s very visual, it’s very specific.
 
It’s not just, “Be an awesome Mum.”
 
Or let’s say you’re coaching someone around their money mindset.
 
Instead of saying “Improve your money mindset, go to the next level in your finances and have a better relationship with money,” you would give some actual tangible examples.
 
You might say, “Every time you open up your wallet, you know that it’s fat, that you’ve got your savings in there, and that you’re free to go and purchase that really beautiful dress, because you’ve got your splurge fund waiting for you in your wallet.”
 
You can actually visualise the money in the wallet going to buy the dress, as opposed to just having a great money mindset.
 
Spell out examples for your clients through your copy, and do this through numbers and dates if you can.
 
So, for example, instead of saying, “I’ll help you grow your business” if you’re a business coach, you might say something like, “I’ll help you to attract five clients in the next five weeks.”
 
Or if you’re a personal trainer, “I’ll help you lose five kilos in five weeks.”
 
These kind of numbers that are very specific and tangible and concrete, are important in creating content that connects.
 
How can you be more specific in your numbers?
 
Let’s say for example, you’re sharing a statistic about some percentages. Instead of saying something like, “20% of people feel that blah, blah,” you might say, “One in five people feel blah, blah.” So if you’ve got a family of five, that’s one of you.
 
Suddenly it’s a bit more tangible, it’s more concrete. Someone can think, “Ah, I get it. Like one in five, that’s one out of me and my five group of friends.”
 
And it’s very specific. I know it means the same thing, 20%, but it’s having things that people can grab onto and feel and see and visualise and experience through words on the page.
 
2. Be consistent
 
If you want to connect with people, it’s not going to happen with a post once every two or three weeks.
 
You want to create consistency so that people start to trust that you’re going to keep turning up and giving them great value for free.
 
Pick a time, a date, a day of the week where you’re going to consistently show up.
 
So for me at the moment this year, I show up every Wednesday night, usually around eight o’clock, and I share great content with you guys.
 
This is something that’s consistent, that I do every single week. And then I actually get it transcribed into a blog and I put it up on my blog every week.
 
When you’ve got a consistent schedule, people will start to trust you; people start to realise that you’re the expert in that area and that you have a lot to say about your topic.
 
Because whatever you’re talking about, whatever your topic is, you want to position yourself as the go to person, as the expert, as the authority about that topic, right? And it’s quite hard to do that. In fact, it’s very hard to do that if you’re not being consistent.
 
How often are you showing up with content? If you want to grow your business faster and get more clients, you need to be regularly showing up.
 
Ideally, I would recommend two social media posts a day. So something in the morning and something later on in the afternoon or at night. You want to have one piece of valuable content every single week as well as your social media posts.
 
Your social media posts are like your micro blogs, little pieces of education, inspiration, information that educates people, gives them value, and it’s just small snippets.
 
They’re getting to know you, like you, trust you through your regular posts. If you’re not doing much at all at the moment, start with what you can do.
 
You might think, oh twice a day, there’s no way I could do that because I’m only doing it let’s say once every two weeks.
 
So you might say, “Okay, I’m going to do it three times a week, and then by let’s say come January, I’m going to be doing it five times a week.”
 
And so wherever you’re at, I recommend that you set a goal to move up to one to two times a day.
 
And for your one weekly piece of content that you show up on video and/or on blog or an article or some piece of written content that you put on your website and then you point people to it through social media like through LinkedIn, Instagram, and Facebook for example.
 
You share that piece of written content.
 
You might put it in your Facebook group and you might write the article on LinkedIn and you’re doing that piece of valuable content at least once a week.
 
If you aren’t a huge fan of writing, then show up on video. It’s a lot quicker.
 
It’s easier to prepare; people are more forgiving if you stumble over your words as opposed to getting it wrong in a written form.
 
If you don’t want to show up on video, then you’ll need to write. Write an article, go back the next day, tweak it, change it, run it through Grammarly.
 
Make sure that it’s well-written and professional, and get that up onto your website every single week.
 
3. Be emotional
 
If you want to connect with people, be emotional. There’s so much research overwhelmingly saying that even the most left brain amongst us makes decisions based on emotions, not logic.
 
We justify it and back it up with logic, but we make the majority of our decisions based on emotion.
 
So if you are wanting to influence someone for positive change, to take action, to download your lead magnet, or come to your event or sign up for a free coaching discovery session with you, to use that influential language that connects with them, we need to move people emotionally.
 
And we can do this through emotional language, through feeling language. And we can also do it by telling stories.
 
Instead of just chucking up some stats and facts and data, you might throw in a story.
 
You might say, “Today I was having coffee with a friend, and we got talking about blah, blah.” And you just paint a little scene of when you came up with this concept, and now I want to share with you … “Based on that conversation, I want to share with you my top three ways to blah, blah.”
 
So you’re just adding that little story in so that it’s not just, “Hey, here’s my tips and …” Anyone on the internet could share their tips, but no one has the same stories as you. So that’s that way to also make it pretty unique.
 
Ok to recap: number one, to create connect that connects.
 
Number one is to be specific. Number two, be consistent. And number three, be emotional.
 
So which one was your favorite tip and which one are you going to actually take action on?
 
What are you going to go and do?
 
How can you be more specific in your language? How can you give concrete, tangible results and benefit-driven language through your content?
 
Is that something that you feel like you need to do more of, or do you feel like you just need to work on being more consistent? Showing up more often, maybe having a schedule?
 
Maybe like me, you want to commit to doing a Facebook Live every week or doing a blog and maybe having a theme around it, like you might have Motivation Monday or I used to have Feel-good Friday.
 
I know a lot of people don’t want to commit, but it’s been one of the best things I’ve ever done this year, actually.
 
It’s the first year that I’ve committed to every single week, and it’s amazing. I’ve never produced so much content because I’ve committed, I’ve told it publicly that this is where I’m going to be showing up, and so I make sure that I do it.
 
Whereas if I was like, “Oh, I’ll just do it when I feel like it,” it definitely wouldn’t be that often. So you just want to put it into your schedule, put it into your life.
 
Or maybe you feel like your content is a little bit too logical, a little bit too bland, a bit stats-heavy or facts/how to-heavy and you might want to start adding in some more stories into your content.
 
If you’re in Sydney tomorrow I have an event in Sydney called ‘How To Create Content That Connects‘, it’s a Meetup in the City.
 
I’m going to be sharing more of my top secrets on how to create content that connects.
You’ll pick up lots of tools and examples of powerful words and phrases that you can use in your content.
 
Also, you’ll learn the mistakes to avoid; there’s a lot of mistakes that I see all the time that people are making on social media and on their emails and blogs with the content.
 
I’m talking about the biggest mistakes to avoid, the most important words to use, the words that keep the brain going. I call it “green language”. And also the red language, which actually stops the brain.
 
There’s neuromarketing in there where we’re actually talking to the subconscious mind through our content to help people take action through planting seeds, through the copywriting.
 
I’m going to be sharing some of my best content creation secrets.
I’d love you to come along, meet some new people, meet some other like-minded entrepreneurs and have some free snacks and drinks and have a great night.
 
So don’t be trick-or-treating. Come to this event instead. You can wear a Halloween costume if you want, and you can go trick-or-treating before or after, but come, because you’ll love it.
 
If you as a business owner or wanting to be, then you don’t want to miss it.
 

Here’s the link: bit.ly/content-oct

 

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3 Secrets To Creating More Engaging Content

 

I did a poll recently in my Facebook group Amplify Your Influence asking “What do you need the most help with?”

And a lot of people said how to create content, and how write in a way that’s influential and engaging and compelling.

As business owners, we need to be able to capture people’s attention and to be able to keep people engaged with what we’re saying.

This so that people can get to know us better, because the more that people get to know us, the better we can help them.

If you’re not getting to know your people and if your people are not getting to know you within your tribe or community, it’s very hard to influence them.

Think about the people who most influence you, for example.

It’s probably people who you already have consumed a lot of this stuff, maybe you’ve watched videos, maybe you’ve read their articles, listened to their podcast, maybe they’ve got some stuff on YouTube.

The people who influence our lives are people that we know and respect. And I don’t mean we necessarily know them in person, but we know them because we’ve consumed a lot of their content.

Why have we consumed a lot of their content?

Because they know how to engage. They know how to be compelling, influential. They know how to hook us in. They know how to keep us watching, keep us listening.

And in this economy where attention is so valuable, it’s so valuable to be able to capture people’s attention and to be able to inform them, educate them, inspire them, empower them, entertain them, all of those good things, we need to know how to have engaging content.

Also, Facebook really likes it when we are getting engagement, when we’re getting comments and likes.

When Facebook sees that people like your stuff, that people are engaging, that people are responding well to it, they are going to show it to more people.

So if you’re about to launch a program or an offer or some kind of course that you’re putting out, maybe you’re about to release a book or a coaching series, something like that, one of the most important things is to plan out your social media content really well before the launch.

This is so that Facebook has seen that you’re getting a lot of engagement and they’re going to push your posts about that launch out to the community even more.

There are two main reasons that we want to have engaging content to build the trust with our following.

Firstly, to be able to help them provide value, help them go from A to B, help them solve their problems.

Most people are consumed with their problems.

So if you show up and you give a solution, if you give them help, tips and tools and tricks and secrets, things that you’ve learned along the way, they will keep you top of mind.

They don’t need to be groundbreaking, earth-shattering things, by the way, because a lot of people just need reminders.

They need to bring things top of mind.

So if you show up and go, “Hey, have you meditated today?” … it’s not like no one’s ever heard that concept before. But it refreshes it for them.

It doesn’t have to be a brand new concept to be valuable, it can be a reminder.

You could be that breaking someone’s day up with a little bit of inspiration, something funny, something that that’s helpful, depending on your ideal clients, your target market.

I teach a lot of secrets to attract clients through content. But here are three of my favourite secrets to creating more engaging content.

1. Wrap your posts with questions

Wrap your posts, sandwich your posts with questions.

When you start with a question and your caption and your social media caption, and by caption I mean you’re posting your image and you’re putting the writing with the image, you want to start with a question as much as possible whenever it’s relevant.

A question hooks people in as opposed to a statement.

So you might say, for example, you’re posting a photo of you at an event. So you can either say, “Here’s me at this event, amazing event.”

Or you could say, “Do you love going to live events? Do you love the energy of a live audience? What’s one of your favorite things about going to an event? Do you ever find that awkward moment when you ask someone to have a selfie and they don’t want to? Has that ever happened to you?”

You’re hooking people in with a question.

You might start with a problem.

“Do you ever feel frustrated at this? Do you ever struggle with this? Do you ever wonder blah, blah, blah?” So a question at the start of your post and then a question at the end of your post. So a question at the end gets the person thinking.

You might want to say, “What’s your favorite tip?”

You might share three tips and you say, “What’s your favorite?” You might ask, “What’s one thing that you can do today to feel blah, blah, blah.” like whatever you’ve just talked about in your post.

So you’re not just posting for posting sake, you’re posting so that you can actually provide some value and get someone thinking, get them thinking outside of their normal way of thinking outside of their box and challenge them.

Throw out a challenge to get someone thinking a little bit differently.

You don’t want to try and change everything in one caption. It’s just having one main idea. In speaking we call it knocking over the one domino. The domino effect that you knock over this one domino and it affects everything else.

So think about your topic, the thing that you help your clients with. Think about your topic and what’s all different ways to share about that topic. And you’re wrapping that caption about that topic or whatever…

For example, my topic is influence, but underneath that, I’m talking about content for example, in this video.

So one thing is how to engage, how to get people to engage. That’s my one domino purpose for this live video. And then within that one big idea, there are three different secrets.

You don’t want to try and push over too many dominoes. It’s just one domino, one big idea, how to get people to engage, but then there are three secrets.

So whatever your topic is, underneath that main umbrella topic, let’s say your main thing is confidence, you help people get confident.

So underneath confidence, you might have the topic of positive self-talk for example. And then you might say, “Here are my three secrets of how to use positive self talk to get a promotion.”

And so the whole idea of that post is to help someone get a promotion through their positive self-talk.

But you’ve got three tips. I hope that makes sense. So you’ve got that one big idea and you wrap it with a question.

So you put a question at the start, a question at the end.

Not every single post requires it, but I want you to challenge yourself to think before you just post statements, how can you actually turn it into questions?

All right. Secret number two, and it’s not a secret at all, a lot of people do it, but a lot of people actually forget to do it…

2. Share simple stories

When you share simple stories, not a whole hero’s journey and the turning point and the protagonist and antagonist or whatever it is, the hero and the villain.

You don’t have to make it complex, you can literally share a simple story.

You might say something like, “I was out walking in the Bush the other day and I came across a Kookaburra and blah blah blah…”

And you tell a little bit of a metaphor from that story.

So you just share stories behind the scenes in your life.

It doesn’t have to be complex. You just want to draw people into that story. If you’re just posting facts and figures and tips and how-tos in steps without any story, it can be a little bit dry.

People could just Google that, right?

So you want to inject your personality, you want to inject some visuals to what you’re sharing and actually bring it to life.

3. Have a balance between credibility and vulnerability

Credibility is basically sharing with your audience the experience you have, the qualifications you have, the cool things you’ve done.

So maybe you’ve spoken on a podcast or maybe you have been interviewed or you’ve written a guest blog post for someone, you share that with your community.

So you’re sharing, that’s credibility. That’s positioning yourself as an expert in your industry. And you’re also positioning yourself as the authority. So that’s your credibility.

But if you just show up and talk about how amazing you are all the time, people aren’t going to like that.

You don’t want to put yourself on a pedestal above people. You also want to balance that with vulnerability by being very transparent in saying something like, “You know, I still struggle with this sometimes.”

Or, “I still find this hard and I find myself in a hot mess on the bathroom floor crying.

And then I have to jump on and do a Facebook Live. Who relates?”

So you’re actually showing yourself to be a really real, normal person. You’re not trying to be all polished and perfect all the time.

And finding that sweet spot and the balance between being professional, and personal.

It should be in both. Not trying to be like everyone else and trying to have it super polished, but just showing up and being real and speaking from the heart. You can do this by not over-planning things.

So for example, with these Facebook Lives, I just plan my three points.

I plan the top title and then I just speak from the heart because I know my content.

So I haven’t planned word for word, so I’m not constantly losing connection with you by reading notes.

You’ll notice that I’m always looking at you. Well, I’m actually looking at a lens on my iPad at the moment, but it feels like I’m looking at you because I’m not so caught up in my notes. That’s where you got to stick with where your credibility lies.

My credibility lies in helping business owners to grow their business through specific marketing strategies. One of them being content creation. So I can speak about this topic all day. I don’t need notes.

So you just have your little prompts. I just put a little piece of card with a hole cut in the middle around my lens so I can just refer to my three key points, but other than that, I’m just talking to you about something I love talking about, something that I know about, and that’s what you can do as well.

So often people put off doing a Facebook Live because they think they’ve got a plan every word. You don’t. If you had to plan every single word, you’d probably not do enough of them.

It’s actually better to get something out there that’s unperfect, I’ve never done a perfect Facebook Live ever, but people still get value from that. I always get people saying, “I needed to hear that. That was really interesting. I’m going to try that.”

You don’t have to be perfect to be able to help people.

Now I’m going to recap the 3 secrets.

Number one is to wrap your post with questions, a question at the beginning, a question at the end as much as possible.

This is by the way, how to really get people engaging and hooking people in.

Number two is to share simple stories. Share a simple story that happened in your life recently, today, yesterday. You might share some big significant story from years ago, but you don’t have to.

And then number three is to have a balance between credibility and vulnerability. So that you are talking about your expertise and your authority, but you’re also balancing that with a good amount of humility, transparency, and sharing how you struggled as well.

If you would like to know more tips on how to create content that connects and engages and draws people in and builds that trust and that rapport with people so that they will take that next step towards you, I’m running a free workshop on Thursday the 31st of October in Sydney.

It’s Halloween, so hopefully you’re not trick-or-treating that night and you can come and check out the workshop, or maybe you go trick-or-treating afterwards or before.

I’ll be sharing how to create content that connects, lots more specific tips and tricks, the exact words to use and not use in your content, mistakes that people make when it comes to creating content and copywriting.

I’m to go through seven steps of how to create engaging content and loads more. It’s action-packed. I’m going to be putting on some snacks and you get to meet some other like-minded entrepreneurs, so come along and join us.

Learn more about the ‘How To Create Content That Connects’ Workshop

 

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5 Ways Presenting Skills Can Grow Your Business

No matter how hard we try, the reality is… it’s getting harder and harder to stand out online. It’s getting more challenging to have people pay attention and stop their scroll and engage in what we’re doing online.
 
Your ability to present and be confident on video, when you’re speaking to people in person and to groups is directly related to your income.
 
And if you’re not great at writing, then you really need to get great at speaking. Because we need to share our words for people to get to know us. 
 
There are only two ways that we can communicate with our clients. Either through writing or by speaking. And obviously there’s body language and all the other things that come into it, but those are the two main ways we communicate.
 
A lot of people tell me, “I don’t want to write blogs, I don’t have time to write blogs.”
 
So if you don’t want to spend your time writing blogs, and if you’re not naturally a great writer, if you haven’t studied the art and the science of copywriting, which is writing to influence, then you need to get good at presenting.
I’m very passionate about helping people with their presenting skills, because we all know that the online space is getting more and more crowded.
Presenting to a group is the best way to leverage your time because if you’re still doing one-to-one, it takes a long time, my friend, I’m sure you’ve realised that.
You will not have the massive impact that you want to have in the world if you keep going one by one by one by one.
 
I realised this when I was a Personal Trainer in the U.K. I had been to so many different conventions and conferences and seminars, and I remember watching the speaker on stage time after time after time.
 
And I remember thinking, “I want to do that, but I’m scared. I don’t want to get up in front of all those people. I’m an introvert, I don’t have the skills, I’ve got massive anxiety around getting up in front of people.”
 
I remember having all these limiting beliefs around it, all these fears around speaking to groups, I was so nervous about it.
 
But I got to that point where I was just fed up, and I remember watching this speaker, and he was not a good speaker, but he got so many people engaged.
 
And I remember thinking, “I reckon I could do a better job than him, but all he’s doing is he’s confident and he’s owning it. And so I want to learn the craft, I want to learn how to speak like that so that I am not going one by one by one.”
 
I was only doing one-on-one personal training at that stage. I’d done a little bit of group, but not to the level that I wanted, and I kept falling back on one-on-one because it’s where I felt confident and comfortable.
 
Maybe you relate. Maybe you’re working one-on-one with clients, but you know that your time is limited, that you want to have more freedom.
 
Especially if you’re working closely with people, it can be quite draining doing long hours. So you kind of set yourself up for a job, instead of setting yourself up as a business where you can work less and make more money.
 
So I decided that day, “I’m going to learn this craft, no matter what it costs me, no matter how much time and money I’ve got to spend, how much fear I’ve got to overcome, I’m going to do it.”
 
If you think about it, 50 years ago we had to only work with people in person.
 
But now we have the ability to reach thousands, millions of people by doing Facebook Lives, by doing YouTube clips, by doing podcasts.
 
We’ve got the ability to reach a lot of people and take our message way further away, to way more people that actually need help, right?
When I moved to Sydney in 2012, I barely knew anyone here. I had a couple of acquaintances, but it didn’t have a network of people or friends, I didn’t have any clients.
 
One of the first things I did was go to an event that was run by Shaune Clark, and he was running an event called Six Figure Speaker Training.
 
And I went along, it was a half-day, it was $97, and something dropped. I thought, “Yeah, you are going to teach me how to present.”
 
So I signed up for his course, it was about $3,000, thank you Shaune, shout out to you.
 
And it helped me change my whole thinking around how to craft a message.
I went on to do 4 other presenter training courses and they have all totally changed my business and changed me.
 
So I want to share with you five ways that you can use presenting to grow your business as well, and how presenting skills will help you make more money.
 
It’s the skillset that you learn and the mindset that you learn will help you make a lot more money and help you impact a lot more people and reach a lot more people.
So here are five ways that presenting skills can help you grow your business:
 
#1: Presenting skills help you get attention
 
We are in the attention economy where we’re all fighting for attention. Not like, “Look at me, look at me,” but, “Stop and engage with my post,” because people are scrolling so fast, they’re like this.
 
You see it on public transport, people waiting in queues at shops, they’re scrolling. You literally get a few seconds to grab people’s attention. So online is very difficult.
 
I am a huge advocate for positioning yourself correctly online and doing online marketing, you need to.
 
But I also advocate, not just online, but offline strategies, combining presenting together with online marketing.
 
If you get those two together, boom, a powerful combination. It helps you get attention.
 
Because if you are willing to put yourself on a platform, which most of the population are not willing to do because they’re scared of it, public speaking is apparently the number one fear.
 
So because most of your competitors are not willing to do it, you will get the attention because you’re actually positioning yourself as someone who is willing to stand out and be outstanding, and not just blend in with the crowd and everyone else online, right?
 
So you get attention.
 
There’s a new study done that shows that we actually need seven hours, we need to produce seven hours, of content, people need to consume seven hours of us before they make a significant buy-in decision.
 
Seven hours.
That’s a lot of Facebook posts, it’s a lot of doing Facebook Live videos, it’s a lot of blogs, it’s a lot of emails.
 
Whereas if you run a workshop for one day, your seven hours are done. It’s done in one day, so you can get people to sign up for your offers and your programs in a very short period of time by running the workshop.
 
And that was how I kind of got started, by going out of the one-on-one model, was running small little seminars at my gym. I ran them in the empty studio at my gym and had people come along, and I taught them what I knew, I was teaching on nutrition at the time.
 
But then when I moved to Sydney, I would hire my local library, Gladesville library, and I paid $18 an hour and had people come in, and I taught them stuff.
 
So that’s where I started out. And now I’ve run over 100 workshops and I’ve tested and measured the things that work in business.
 
There are lots of things that do work, there are a lot of things that don’t work, so I’ve made a lot of mistakes.
 
And it’s why I love teaching people this now because there are a lot of things you can do wrong.
 
A lot of people have fear about people not showing up, so there are strategies that you need to do to make sure that people come, that you get people in the room.
 
But it’s one of the fastest ways to get people’s attention. It’s very hard to get people’s attention unless you have a massive brand or you have a big budget behind you for Facebook Ads, right?
 
So if you’re starting out, it’s a very cheap way to get started fast and get clients fast.
 
#2: It gives you the ability to connect deeply with people
 
Before I was running events, I was stuck behind my laptop so much of the time, and I wasn’t spending enough time getting to know what people wanted.
 
I was just dealing with people one by one by one, and I also had this comfortable group of clients that I’d had for years.
 
I used to have my clients for years, so I wasn’t really improving my ability to connect with people and be able to influence large groups of people, all different types of people because I was kind of stuck in this comfortable one-by-one model.
 
I was very good at my very safe little world with my clients that were one-on-one.
 
Whereas now I can talk to so many different types of people. I know how to read an audience, I know how to keep people engaged, and it’s improved my people skills so much.
 
I never used to be a people person. I remember at my granddad’s funeral years ago, I got up and said, “I don’t like people very much. They are not many people that I like, but I like my granddad.”
 
I can’t believe I said that!
 
I love people now. I absolutely love people, and presenting has helped that so much. And to be successful in business, you have to like people. You have to, it’s essential because business is about relationships. Every time you make money, there’s a person who’s put that money into your account, right?
 
Business is about relationships. So it’s a great skill, to be able to connect deeply with people.
 
#3: It helps you to be able to influence authentically
 
Authentic influence is helping people create positive change in their life. And you do it ethically, and genuinely.
 
It’s not manipulating people to do what they don’t want to do.
That’s not what true influence is about, it’s about helping people get what they want, solving their problems for them.
 
It’s about finding out what they want to avoid, become, what they create, reduce, and get away from. That is influence; helping them overcome their fears and their false beliefs. That’s part of the skillset of presenters.
 
A big part of presenting is actually helping people overcome the things that are holding them back from getting what they want.
 
And that’s a very important skill that you can develop as a business owner, and one of the fastest ways to do it is to do it to a group.
 
You don’t have to be on a big platform, but to be able to get in front of group people.
 
The more I do videos, the more I do workshops, the more my ability to influence improves, by mastering the craft, by doing it and doing it and doing it.
 
Also, because I’m doing it, I’m always going to seminars and learning about the craft of influence to get better at it. So that’s something that presenting gives you a massive advantage in your business.
 
#4: It helps you to be able to speak with confidence
I don’t know about you, but I never used to want to get up and speak in front of people. I never wanted to do Facebook Lives, that was the freakiest thing ever, I refused to do it for ages until I realised it was here to stay and it wasn’t going away.
 
But I’m so grateful now, because now I can confidently speak.
 
The other day I was at an event and they said, “Right, we’re going to divide the room into four,” it was a massive conference room, they divided us into four groups and they said, “One of you from each of the four groups,” there were probably about 150 people in the room, “One of you is going to get up on stage.”
 
And I thought, “That’s me. I want to get up on stage.” Any opportunity to get up on stage, to help get closer and closer to that confident person that I want to be in every situation.
 
So I put my hand straight up, and went on stage and spoke, and it was incredible. A few years back, before I had been presenting and running workshops, I wouldn’t have done that. So it’s increased my confidence a lot. I used to be super shy, introverted, and not have any confidence at all. I would go red, I would shake, I’d be so nervous.
 
But it’s not a talent, presenting is not a talent. It’s training.
 
I’ve been trained, I’ve practiced and practiced and practiced, and that’s how I can now speak in front of lots of people and not get nervous at all. I love it.
 
#5: It helps you attract your ideal clients
 
This is something that I talk about all the time with my clients.
 
If you want to attract your ideal clients, one of the fastest ways to do it is to position yourself as someone who’s not afraid, someone who’s taking bold actions, someone who’s willing to do the hard things.
 
And one of the hardest things that you will ever overcome is your ability to stand in front of a group and risk being rejected and put on your own event. It’s not easy, it’s not for everyone.
 
But if you know that you’re not like everyone, that you don’t want to be mediocre, if you know you want to be one of those ambitious people that is a one-percenter…
…someone willing to stand up and have something to say, to have an opinion, to risk having haters, then the world is your oyster.
 
Every entrepreneur who’s successful has some haters, doubters, people who do the ‘thumbs down’ thing on YouTube.
 
If you’re willing to risk that, presenting is your golden ticket, it really is.
 
So those are the five things. Get attention, connect deeply with people, influence authentically, speak with confidence, and attract your ideal clients.
You have a message that the world can benefit from, that the world is actually waiting for.
No one can express it like you, and if you don’t present it, then the world loses it.
 
Because your unique combination of skills, abilities, stories, experiences, they are unique, and that’s what makes you outstanding, that’s what differentiates you from the rest of the market.
 
I am working to influence you to learn this skill because I know it can be a game-changer for you. It has totally changed my life. It has changed who I am as a person, and it has completely changed my business. About 90-95% of my clients all came because I learned how to present.
 
If you would like to learn how to use presenting to attract more clients, I’m running a free online workshop on Saturday 24th October called ‘How to Get Clients With Online Events’.
 
I’ve invested over $20,000 in learning the craft and run over 200 events. So if you want to learn this presenting skill, I would love to show you the best of what I’ve learned and help you fast track your ability to attract your clients and grow a profitable business.
Here’s the link for more details and to claim your free ticket:

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How To Go From Slow To Supercharged In Your Business

Are things going slow in your business?
 
Do you feel like you’re working hard but not getting the results you want?
Throughout many years of growing my coaching business, I spent a lot of time making a lot of mistakes.
I was doing the slow things. And my business wasn’t growing.
And I see a lot of people making mistakes that are also slowing them down.

I recognise them immediately because they’re the same mistakes I made when I was first starting out.

If you’re not currently making a healthy profit in your business (like having 5 figure months) in a way that FEELS GOOD…

And doesn’t take up all your available free time…

More than likely, it’s because you’re making at least one of these common mistakes.

Here’s the good news: In my latest article and video, I tell you exactly WHAT to do INSTEAD!

It will take you from feeling like you’re pushing a bike up the hill… to racing ahead in a fast car.

 
But before I dive into that, I want to share with you what sets successful entrepreneurs apart.
 
There are specific things that successful entrepreneurs do that unsuccessful entrepreneurs don’t do.
 
3 things that set successful entrepreneurs apart
 
1. Successful entrepreneurs go to places that their competitors aren’t willing to go.
 
If you can go to the places that your competitors aren’t willing to go, you are going to have no competitors.
 
Ask yourself – what is my competition not willing to do?
 
There are massive opportunities for you if you choose the road less travelled.
 
Doing things like webinars and workshops – not many people are doing them really well.
 
The number one fear, according to a Harvard study of over 2,000 people is public speaking.
 
When I heard that stat, I thought “I don’t know how to speak on stage. I’m an introvert, I’m shy, I’m going to go red”
 
But I’m competitive and I don’t want to be scared of anything. I hate being scared of things. I choose to run at my fears.
 
When I’ve heard that most people are scared to public speak, I thought I’m going to learn it. I’m going to go to professional speaker training.
 
So I spent about 20 grand on speaker training and it’s absolutely changed my business. I love it. And I overcame the fear.
 
I hated people looking at me.
 
I was known in my family as the person who hated people looking at me. There was even a family joke because I’d always say “Don’t look at me”.
 
It’s not that you’ve got to be an extrovert. You don’t need to be an entertainer. It’s none of that. In fact, if you’re an introvert, you can do great, about 70% of speakers are introverts.
 
It’s not about personality, it’s not about how confident you are. It’s about how willing you are to learn the skill. It’s a skill that’s learnable, like any other skill.
 

The mindset of a successful entrepreneur is to go where your competitors aren’t willing to go.

 

 
2. Successful entrepreneurs know that the hard road gets easy and the easy road gets hard
 
Successful entrepreneurs know that the hard road gets easy… and the easy road gets hard.
 
It’s hard to do the things that other people aren’t willing to do.
 
Do you know what everyone wants?
 
To do the easy things.
 
The things that don’t require a lot of effort – the get-rich-quick things.
 
That’s what the majority of people want to do.
 
But if you are willing to work hard and do the work upfront, your life gets easier and easier.
 
I’m not going to lie to you and say it’s easy… it’s not. It’s simple, but it does require work.
 
For example, to set up a funnel takes work.
 
To learn the technology takes work.
 
To learn how to write copywriting takes work.
 
To know how to fill a workshop with people takes work.
 
But once you’ve done that work, everything gets easier.
 
Since doing the work, I can now go on holiday at least every three months – full holidays without my laptop.
 
I never used to go on holidays without my laptop until I set up automation systems.
 
If you’re prepared to work hard at the beginning, your business will get easier and easier.
 
It will allow you to have the lifestyle that you want.
 
Pay now and play later…
 
Or play now and pay later.
 

It’s your choice.

 

 
3. Successful entrepreneurs have an attitude of action
 
They do whatever it takes.
 
Entrepreneurship is different to a nine to five job, where you can show up, do your job, and you’ll get a pay-check at the end of it.
 
When you work for yourself, you have to do whatever it takes. You have to push through.
 
You can’t give up on Clickfunnels, or Mailchimp or WordPress or any of the things that you don’t understand. 
 
You may outsource them in time, but it really helps to have a basic understanding first.
Successful entrepreneurs persevere.
 
I wasn’t techy, I was a personal trainer for 10 years. I was doing hands-on physical work, I wasn’t a ‘behind the laptop’ person.
 
But I wanted to have control in my business. I didn’t want to rely on other people.
 
I had to learn how to do the techy stuff.
 
And now learning the tech has allowed me to have a profitable business that aligns with my lifestyle.
 
With an attitude of action, if you do the work, I promise you it’s worth it.
 
If you have an attitude of action, you can switch from manual to automated.
 
You can automate so much of your business, so you don’t have to be running a clunky old school business.
 
It’s not 2001 anymore. You don’t have to do that.
 
By the way – you CAN switch to automated AND you can still give an exceptional client experience.
 
When you’ve got systems in place, you’ve got a scalable, saleable, profitable asset.
Here are some examples of going from slow to super-charged:
 
1. The slow way: Posting just general posts to your social media
 
A lot of people post general motivation, tips about a range of different topics, selfies that add very little value, what they had for lunch, or they share other people’s stuff.
Think about it like this…

If you’re trying to speak to everyone, and you’re not speaking directly to your ideal clients, they probably won’t find you or be helped by you.

The more that your content helps your ideal clients to understand and overcome their pain-points, the more likely they will want to work with you.

People want to work with masters of their craft – people who have honed their skills in a specific area.

The super-charged way: Posting specific, educational content that helps your ideal client with their problems.
 
It’s about actually teaching your ideal client what they need to be doing and helping them.
 
Essentially, your content needs to have a purpose. It’s not about posting content for content’s sake.
 
You need to content to help people overcome their limiting beliefs, and objections to investing in your services.
 
2. The slow way: Relying purely on online marketing to get clients

Your market is CRAVING an in-person connection with someone who gets them.Doing ONLY online marketing is an easy, comfortable way to do business.

But it rarely works for the majority of Coaches and Service-based Business Owners.

People want to buy from a human being they know can help them—not with random pages on the internet.

If you’ve got a great message to share, one of the best ways to do it is to run your own workshops.

 
The super-charged way: Adding offline strategies, such as running your own events
 
If you’ve got a great message to share, one of the best ways to get clients is to run your own events.
 
There was a Facebook post that I posted a while back asking “Do you have a great message to share that would really inspire women?”
 
And so many people responded to it. All of these people do have a great message to share, so really, they could be running their own events.
 
That’s how you take control of your business and not just wait for other people to open doors for you.
 
3. The slow way – Sending people only to your website or your social media handles

When you only send people to your website or social media handles, there are many distractions.

People can get caught up reading articles and watching videos, rather than opting in to your email list.

The most important asset that you have in your business is an email list – a database.

 
The super-charged way: Create a client attraction funnel
When you create a client attraction funnel, you take people from social media and onto your database.
A client attraction funnel is where you have a freebie or lead magnet, such as a cheatsheet, guide, video, or webinar that you offer to people in exchange for their email address.

You set up the freebie on a landing page and then create a follow-on email nurture sequence that people go to that leads them to your paid offer.

When you send them to a specific landing page with a freebie for them, and they opt-in, they are more likely to become a client.

Landing pages convert 4-10x higher than a website.

Also, on social media, you can’t control what people see in the newsfeed.
So you want to get off people social media and onto your own email database. 
 
You gather people’s details and send them useful, valuable content. I use MailChimp for this. 
I sent an email out on a Saturday night recently at about six o’clock and within 40 minutes, 270 people had opened that email. 
 
Can you imagine posting on Facebook and having 270 people look at it in 40 minutes – without paying for an ad?
It wouldn’t happen.
 
A great way to do get people’s email addresses is by teaching cool things on Facebook live videos.
 
Facebook is pushing out live videos into the news feed a lot more than posts.
 
And then at the end of the video, say something like – Hey, if you want a cheat sheet of this or you want my checklist (or want to come to my workshop, or join me on an upcoming Webinar), I’ll pop the details and the link into the comments.
 
You don’t want to just put posts up on social media.
 
You want to have a free offer that you can give to people.
 
You can also do this through personal relationships with people and inviting people to things personally who are engaging with your posts in your comments.

So, if you honestly look at the way you’re running your business right now…

Do you see yourself making any of these mistakes?

I’ve been there.

And that means I know how to get out. 🙂

The exact step‐by‐step roadmap is inside of my intensive and intimate 12‐week coaching program—Amplify Your Influence Accelerator.

And I want YOU to be in it!

There are LOTS more details I want to share with you.

And it’s all on this next page

I hope you’ll join us so I can show you how to set your business up the right way…

And YOU can enjoy 5‐figure months (or MORE!).. with EASE! 🙂

Kat

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4 Essentials To Attracting and Signing Up Paying Clients

 

Want to know the non-negotiables you need to attract and sign up new clients?

In this video and blog, I share with you 4 essentials you need to market and sell effectively.

These four essential are non-negotiable if you want your sales and marketing efforts to bring results.

They give you the clarity to make sure that you sign up the right client for you – the ideal clients that you want.

They give you clear direction, so you know exactly what you’re heading, peace of mind, certainty, and predictability.

If you miss even one of these, all of your sales and marketing efforts can fall flat.

1. Plan

The first thing you need is a plan.

A lot of people put off creating a plan because they think it’s just going to sit on the shelf or in the drawer somewhere and not actually refer to it.

That’s not the kind of plan I’m talking about.

I’m talking about a plan that’s an every-day working one-page document that has exactly what you need to do on it for your marketing.

Your plan should start with your values, vision and mission of your business.

And then based on those values, vision, and mission, you chunk it down into goals that you have for the full year, goals that you have for each quarter, and goals for each week and each day.

This way it’s straightforward.

We all know that we should be goal setting and having a plan and having targets, right?

But, do you have one that’s clear and working? How often are you actually looking at your plan and working from it?

A lot of business owners I talk to feel too busy caught up in their day-to-day business. And I totally relate because I can get like this as well.

There are always distractions coming at us. And it can be hard to take that time away to create a plan.

But it doesn’t need to take a long time.

If you’re a business owner, no doubt you have a busy, full life.

It does take time to time out of your every day. But it’s going to save you time in the long-run.

This is part of your marketing is to have a one-page document where you know exactly what type of content you’re putting out, and what your current launches and campaigns you’re working on are.

So many people will say to me “I’m not getting clients coming in, I don’t have a consistent flow of clients”

Without a campaign or launch – where you’re building people up to the launch, opening the doors of the launch, and then you’re closing the door to launch, it’s a struggle.

If people are able to access you anytime – if you’re just available all the time, there’s no scarcity and there’s no urgency.

The reason we want scarcity and urgency is not to just create fake hype about how these limited spaces. That’s not it.

According to Robert Cialdini’s book ‘Influence’, scarcity and urgency are an important part of influence.

In fact, most people will not buy or not make changes unless they feel like they’re going to miss out.

For example, do you have a current offer that’s going to end? Or can people just jump on your website anytime and buy from you anytime?

So deciding that is part of your plan.

It’s really important to have your targets – to know exactly what your goals are.

And I don’t mean “I want to help lots of people and make lots of money”.

I’m talking about numbers by the end of this quarter – how much money exactly do you want to earn?

How many clients do you need?

How many client appointments do you need to make?

How many webinars do you need to do or meetups or workshops – or whatever your marketing strategy is that you need for your plan?

2. Process

The second thing you need is a process to take people from where they are to a paid client.

It’s never going straight from meeting someone and going into a paid client – you need a whole process that people go through.

And what we need to do is get people step-by-step closer to making an offer to them with something that they are going to pay money for.

We never want to do that too prematurely, or we put people off, right?

So there’s got to be a planned, effective process people go through.

There’s some new research that shows that people need to consume seven hours worth of content, on average, from you, before they make a significant buying decision.

They might buy something small, but for them to buy your premium offers, such as your coaching package, or your retreat or your big-ticket offer, people need 7 hours.

That’s a lot of time on Facebook Lives or blogging, or if you’re only doing social media captions – that’s a LOT of posts that you need to build up to that time of seven hours on average.

That’s why I LOVE workshops as a strategy because you can do your seven hours in one day, for people get to know, like and trust you and are willing to purchase if they feel that you have what they can be helped by, right?

If you’re not doing a full-day workshop, if you’re just doing small bits-and-pieces here and there, it takes a lot more time to build up enough of that know, like and trust factor for the purchasing decision.

So it’s really important that you have a process to take someone from where they are to your paid offer.

You are best doing this through automated funnels.

You want to have systems that are automated instead of manually following anyone up, manually booking an appointment, manually getting payments.

We shouldn’t be doing all of those things manually. Your business should be automated and systemised.

It’s not 2001 anymore, you know, we’ve moved on from that – there’s no reason to run a clunky manual business next is sucking your energy, and probably your joy as well.

So you need to have automated funnels set up.

A funnel is basically where someone can opt into through a link. And they do everything themselves rather than you having to contact them all along the way.

We also want to make sure that your automated systems have exceptional client service and experience so that they’re not just getting a robot experience.

You want to have that human experience, that wonderful exceptional client experience with automation.

So they get both, it’s not one or the other. Some people think that if you go automated, that you’re losing the human touch, it doesn’t need to be like that.

In fact, it frees up your time to have even more human touch with them, because you’re not doing all the techie stuff back and forth, it’s all done through technology.

There are really cool systems that you can use for that nowadays, to do things automated.

You also need your effective online strategies in place and offline strategies in place.

You shouldn’t only be looking at online lead generation strategies, but offline lead generation strategies too.

If you do both, you’ve got way more chance of finding your ideal clients and them signing up to your offers.

You need an effective funnel, offline and online lead generation strategies that are unique to your business, and that needs to start with your plan.

3. Presentation

You need a presentation – a way to present people with your paid offer.

Make sure that you don’t do your premium offer presentation when you’ve just met people (unless they are showing clear buying signals, which is rare the first time they meet you!)

You don’t want to go into a sales pitch before people have been able to consume your content and you’ve educated them and shared with them, helped them and given them lots of value.

Your presentation needs to be at the right point in the process.

A presentation could be at the end of…

  • A phone call
  • A webinar
  • A workshop
  • At the end of a one-on-one discovery or clarity session

An effective presentation is how we sign up paying clients.

So really take your time to make sure that you have a well-crafted presentation.

Don’t try and wing it. Don’t try just make it up on the spot.

Make sure that you take the time because you don’t want to spend all this money and time of marketing to get to that point of presentation and then blow it.

This usually happens because you’ve just rushed it or you haven’t got to know that person enough or you haven’t educated them enough on the benefits of what you offer.

You can do things like sending them videos before they come on a call with you. They can look through your blogs, they can look through your all your material, watch your videos, etc.

The more content that you have for them to consume, the more likely they’re going to take you up on your paid offer.

4. Personalisation

You need to personalise what you’re doing in your business.

You can’t take the advice of some guru and try to apply it in your own business and expect it to work exactly the same as what they are doing.

You’ve got to make sure that you personalise all the information you’re hearing and reading.

If you’re anything like me, you love researching and going to workshops and seminars and events and learning as much as you can about how to grow your business.

But we can’t just take what you hear from a stage or from a YouTube clip or audiobook, or wherever you are consuming knowledge and expect that it’s going to work exactly the same for you.

You’ve got to personalise it for you. Maybe that means that you need colleagues that you can run your Facebook ads and copywriting and promotional stuff past for feedback before you waste time, money and opportunities.

People scroll past so fast, you need to make sure your content and marketing is effective or it’s a total waste.

Maybe you need a mentor or a coach. If you don’t have support, it’s very hard to personalise what you’re doing to suit you and your unique stage of business.

For example, someone might say the best thing to do next is Pinterest if they’re selling a ‘Grow Your Business With Pinterest’ program.

Or if someone is selling an online course creation course, they might encourage you to do a course so you might think that it’s time for you to design a course – when you don’t even have clients yet.

Or you go to a seminar where someone’s selling a book writing program and you might stop everything to go write a book. But that might not be the best strategy for you right now.

The best strategy for you right now might be building your email list or building your followers on social media.

It could be getting paid clients by getting on the phone, and giving free sessions to people so that you can get to know people’s problems and goals and get some testimonials.

There are so many different things we can do to sell and market.

You’ve got to make sure that you filter everything coming at you for your own unique business – your own style, the way that you want to do it.

Maybe running Facebook ads isn’t the best strategy for you at the moment.

Maybe you actually need to get your branding a little bit better before you start paying for traffic.

And it doesn’t mean perfection – it could just mean that you decide on your brand colors, your emotions, you know who you’re speaking to before you start paying for traffic.

Or maybe it’s not the right strategy for you to spend hours a day in Facebook groups – maybe that sucks your soul and you don’t enjoy that.

You’ve got to personalise all of the things that you could be doing and be really true to yourself and your own personality and lifestyle.

No one knows you as well as you do.

If you want help with personalisation for your sales and marketing, I’d love to offer you a free session where I can help you personalise your strategy, your next decision, your next step.

So if you haven’t had a session with me before, then this a free session for you to get some clarity.

But other ways that you can get personalisation is by seeking out mentors and peers and colleagues, where you’re supporting each other.

Business is too hard to do alone, right?

So those are the four things you need in order to sign up new clients.

The first one is a plan, the second one is a process, the third one is a presentation, the fourth one is personalisation.

You need all four of these things AND they have to be effective for you to sign up new paying clients.

And that’s what I’d love to help you with.

NEXT STEPS

There are a few options you can take to help you to apply these 4 essentials…

 

1. Jump on a free strategy call with me
Click here to book a private 1-1 strategy call

 

 

2. Free online master class ‘How To Attract Your Ideal Clients’

In this webinar, I share my top 3 marketing secrets to attracting new clients in the next 30 days.

It’s on Thursday the 29th of August at 7:30pm.

Learn more about ‘How To Attract Your Ideal Clients’ Free Online Masterclass

 

 

 3. Full-day workshop in Sydney ‘How To Sell Your Services With Ease’

You will learn everything you need about how to sell your services authentically and genuinely.

You’ll receive a proven, effective sales script template that you can tailor to your business.

You’ll learn how to overcome every single objection you will be presented with and confidently ask for what you’re worth, without sounding pushy.

It’s especially for you if you really don’t like selling!

Learn more about ‘How To Sell Your Services With Ease’ 1-Day Workshop

 

Download Your Free Client Attraction Checklist

Grab your copy of the Checklist now

Let’s Connect!