Client Attraction

December 12, 2019 by katmillar Leave a Comment

3 Key Skills You Need To Grow a Profitable Coaching Business

Do you have the skills to grow a profitable coaching business? Having the right skills is the key to making a profit.

Do you want to be able to make a bigger difference in the world, if you want to attract more money, more income and make a bigger impact? Because that’s what building a great coaching business is all about.

It’s having a profitable business so that you’re not in a job that you don’t love. if you can build a profitable coaching business, in the sphere of your brilliance, in the sphere of your genius zone then you can make a six-figure income doing what you love.

A lot of people say to me things like; “There are so many coaches these days now Kat… how am I going to stand out? how am I actually going to get clients when they so many coaches?”

I say the same thing to them- “I truly believe there’s not going to be enough coaches for the number of problems in the world.”

Take a look at the statistics, it’s all there in black and white. Anxiety on the rise, depression on the rise, suicide, financial issues, divorce, all the stresses that come from the changing economy and technology.

People have a lot of fear, and a lot of issues to overcome. People have limiting beliefs, worries and negative emotions coming up. People need help. Every single one of us has problems, that is just the reality of the human experience.

If you stick in your area of genius, and if you learn the skills that you need to grow a coaching business and separate yourself from your competition, you won’t have competition.

People on mission have no competition.

There are a lot of skills that people need in business: setting up social media pages, getting a CRM, outsourcing your team, getting a virtual assistant, setting up your landing pages, your funnels, your website, everything that’s needed in business all requires different skills.

But there are three core skills that I believe can help Coaches specifically who want to attract more clients.

1. Communicate Your Value Online

The first skill if you want to grow a coaching business, is to be able to communicate your value online. This is a skill that needs a lot of practice, a lot of work to master and it takes time.

But being able to communicate your value online is one of the best skills that you can have when it comes to marketing your business online.

Your ability to market well is going to future-proof your income.

Here are three different things that you can do to improve your ability to communicate your value online.

The first thing I recommend is that you put time into upskilling your ability to automate your processes and systems. When you automate your systems and you have clear processes and a clear way of doing things that are repeatable, it helps you avoid having this clunky, manual old-school business.

I remember back in the day when I first became a personal trainer in 2003. I didn’t have a website and Facebook was still in its early stages.

I had to go out there and talk to people, which was great because it really helped me learn how to attract clients and get good at communication and really listening to people and understand their needs, their wants, their desires, their fears.

That ability to go out there and talk to people is incredibly powerful. That really set me up. But when the online world started to explode, I realised I was running a really old-school kind of business and I needed to learn these new automation skills.

For years, I used to book people in through sending text messages and we’d go back and forth and that would take time. I would spend time creating brochures, I would go down to my local warehouse stationery – the equivalent of office works in Australia and I would print out brochures and I would hand them out at the gym and all these other old school methods.

I didn’t understand the power of creating things like an online calendar link. Now when people book in with me, there’s none of that back and forth. They just click on a link; they book a time that suits them. I get an email, it goes straight into my calendar on my phone, and I just turn up to the appointment.

They automatically download a questionnaire all of which is automated. When people come to my website, they can download a freebie, they can go into my email system, I’m not running around because everything is streamlined.

Automating your business is one skill that I recommend that you really invest time, money and energy learning.

The next skill is the ability to attract attention online. It’s the ability to speak directly to your ideal client and speak to their dreams, their desires, their fears, and their frustrations.

That is what attracts attention. People do all sorts of crazy things online these days to try and attract attention. You don’t need to do crazy things. You need to show up, be real, be genuine, and solve people’s problems and actually help them and show them how much you can help them by actually helping them.

What a concept! I call it R.I.A- Results In Advance. If you give them a result in advance, they’re going to attribute that success to you and they’re going to want more.

Instead of just teasing them with a few little secrets, but don’t actually tell them how – show up and give great stuff for free. Don’t just hold it back for your paid stuff.

How are people going to know if you save all of your good stuff for your paid programs? Attract attention by consistently showing up with valuable content speaking directly to your ideal client’s main problems, not just vague, fluffy stuff.

I see all sorts of vague, generalized rehashed, repurposed content out there. That’s what everyone is doing and saying. Be creative, spend time on your own so you can really have those creative downloads and uploads about stuff that’s really helpful and unique.

The only way to be unique is to be yourself. That is the only way. So yes, model off other people, stand on the shoulders of giants. It’s essential but remember, the only way that you’re going to attract attention is by being fully unique and being yourself.

The next one is to clearly communicate your personal brand; your personal brand is important! because people attribute it to you.

I heard Richard Branson speak recently. When he was asked by the interviewer, Lisa, how to stand out in the marketplace. He talked so much about branding and how virgin created such a culture of fun, of partying, of being different, being unique, of pushing the boundaries, that is the personal brand that he created and the company culture of Virgin.

What is your brand? If you were to describe your brand with three adjectives what would they be?

For some of you, it might be you want to be quirky, you might want to be very reserved, you might want to be thought-provoking, or, you might want to push the boundaries a little bit.

What’s your personal style? Maybe you want to come across as exuberant or you might want to come across really professionally polished.

Have a think about the three adjectives to describe your brand and think about how you can really infuse your message in the marketplace with your personal brand. Whether that is fun and playful, or you use emojis, or you use certain brand colours to reflect that.

Always talk about your vision, your mission, your culture, always be communicating that online in the marketplace. That’s skill number one is to communicate your value online. That’s a skill you need to have to attract coaching clients because obviously, people are searching for you online.

People are looking at your Facebook business page, they’re googling you, they’re looking at your website, they’re looking at the way you communicate to get a feel for you. And remember, you’ve got to speak directly to your ideal client, because they’re trying to find you.

If you’re trying to be everything to everyone, you will not be able to find your ideal client, your ideal client won’t be able to find you, because you’re not speaking their language.

2. Community Your Value One to One

How good are you at communicating your value in a one on one conversation?

There are some really important skills that we need to make offers one on one to people and have them saying yes. If you don’t have the ability to sell your product or service, then you’re not going to have any clients.

I think people forget that having clients only comes on the other side of a sales conversation. They say to me things like – “I’m no good at sales, I don’t like sales, I don’t want to be pushy, I don’t want to sell, I just want people to buy my stuff “

They’re not going to buy your stuff unless you have an ability to sell well, to sell elegantly and, and in a way that doesn’t feel pushy or in a way that feels enjoyable for both of you.

It’s a really delightful conversation. it’s enjoyable because you’re really trying to see if you’re a match, you’re not trying to push, you’re not trying to convince them or change their mind.

I love the subject of influence, but I’m never trying to change someone’s mind. I’m trying to find out if we’re a match, and I’m trying to influence any limiting beliefs that they have that’s going to stop them from taking action towards improving their life. That is it.

If I’m trying to twist their arm or use this tricky tactic in my sales conversation, that’s not going to work out. They’re probably not the right person, so I’m going to get frustrated, they’re not going to enjoy the experience. That’s not a good day for anyone.

But if you have the ability to help someone feel really safe and comfortable through your language, through what you say, the words that come out of your mouth through your tonality, and for your body language, then people will put their guard down and you’ll actually get to the truth because sales conversations need to get to the truth.

They need to feel really comfortable and safe with you and trust you to be able to open up and actually tell you the real reason because a lot of people will tell you a false reason. For example, “I need to check with my partner, I need to think about it I need to check my bank account.”

Those aren’t the real reason. If you have an ability to build a deep connection with someone, for them to really be able to open up with you, you can just have a really great honest conversation.

That is a skill we don’t come out of the womb knowing how to do that. That takes a lot of practice, which means you have to have a lot of one on one conversations with the view to make them an offer.

Whether that’s a paid off or whether it’s something for free, the better you get at one on one conversation, the better the offer.

How often are you getting on one on one conversations on the phone? or are you on a zoom call or in-person with the view to actually help them and offer them something? That is a really important skill to develop.

Don’t be afraid of unsubscribes I love unsubscribes. Unsubscribes means that I don’t have to pay as much on my CRM. It means that you’re getting a really concentrated list.

I would rather have 1000 people who really want to hear from me, than 50,000 people that barely open my emails and don’t want to hear from me.

It’s better to have people that actually really do connect with you and like you and trust you. unsubscribes are great, it just means that you’re getting closer and closer to your select group of people.

Remember to have a successful coaching business, you don’t need thousands of people. You’ve only got so much time and if you’re going to do one on one coaching you might only need 20 people. You’ve got to be really selective with those people and not just take on anyone.

I’m very selective with who I work with one on one because it’s your time and it’s your energy, and your time is your most precious asset. You don’t want to give that away for just anyone.

How good are you at those skills when you’re talking to someone one on one?

You might want to rate yourself on a scale of one to 10.

How good are you at getting someone to agree with you?
How good are you at getting someone to feel relaxed and safe with you?
How good are you at getting someone to find a common interest and to laugh and smile with you genuinely?

Be honest with yourself and give yourself a real rating.

The ability to ask powerful questions is a skill that we all need to have in communication in general to build great relationships, whether that’s in our personal life or professional life, you’ll know this if people regularly say to you “that’s a great question.”

Your ability to draw information out of people and see if they’re enjoying the conversation can really help you adapt and respond to make sure they look like they’re really enjoying the conversation.

Your ability to help them imagine the future with you, and without you. That is one of the best sales skills you’ll ever develop your ability to help them imagine what is possible, what their life is like, in one year, three years, five years, with you coaching them after they’ve done your program. And without.

If nothing changes, what would their life be like in 12 months’ time, 5 years’ time and in 10 years’ time? Professionals ask these questions, amateurs skip over them because they feel maybe it’s a bit awkward and yes, they can be a little bit awkward to ask at first. But if you’re willing to do the hard things, that’s how you separate yourself from your competitors.

The next skill is the ability to overcome people’s limiting beliefs. I’m not talking about genuine things that people have, I’m talking about if they have limiting beliefs that are holding them back from taking action to improve their life.

Your ability to be able to keep talking to them, and not just go okay, no worries, have a think about it and just exit the conversation, and be brave enough to say is that the real reason to me?

How is that affecting you and how would that cost you if you hold on to that belief? Is this normally what happens when you’re about to make a significant buying decision, and just really be real about it.

I recently was selling to a lady a $23,000 package, and she said, I’m just freaking out right now. I’ve invested so much money and I just don’t have the money.

And I just listened, and I barely said a word. I just noted and just let her feel good. I didn’t rush it. When you’re making a significant buying decision, remember that person is in turmoil on the inside, they’re battling.

They’ve got this pre-programmed to hold on to their money and this fear of change happening. Don’t rush them, take the time with them. If you need to have another conversation with them, have another conversation, especially if the stakes are higher.

If you’re offering a premium product, don’t be afraid to book another half an hour session with them, help them unpack it, help them come to the best decision, even if it’s not to buy your offer.

Help them to at least solve their problem in some way, recommend something else if you feel you’re not a match for them. Don’t just go no worries and exit because you’ve got that fear of rejection.

An important skill in sales is your ability to be brave enough. To ask for the sale. A lot of people have lots of conversations, but they don’t close, they don’t finish. So, practice in the mirror 100 times- how would you like to pay for that? would you like to pay upfront or a payment plan?

How would you like to sort that out? How would you like to move forward? Would you like to get that set up on direct debit? Or would you like to go on my saver plan? Practice all those combinations of asking for the sale.

Don’t be afraid because if you can’t get money into your bank account from your clients, you will be stuck in a job you don’t love for the rest of your life, and if you want to be a coach, you have to be good at sales.

3. Communicate Your Value in a Room

Number three is your ability to communicate your value in a room. Communicate your value to a group of people. This is the game-changer for most coaches.

If you’re a coach you want the doors to your coaching business to fly open, you want people paying you what you’re worth. So, get on a platform. I don’t know why more people don’t do it.

Well, I do know, because they’ve got fear, fear of rejection, fear of not belonging, fear what if people don’t come, fear of not knowing how to fill their rooms and fear of stage fright. They’re all valid fears.

I realised when I was sitting in a convention in the UK at the time, and I was watching this guy on stage and he was wearing a beautiful suit. He started talking about the one to one model versus the one too many.

I had been a personal trainer for eight years at the time, and I just did not want to overcome my fear of getting out behind my safe, comfortable one to one model, and stand up in front of a group.

But I realised at that moment, I am not going to have the impact that I want in the world. I am not going to achieve my goal of reaching a lot of people and making a huge difference in the world If I don’t overcome this fear of public speaking.

I decided on that day that I’m going to learn how to speak. I’m going to learn how to stand in front of a group. I’m going to learn how to craft my message, tell stories and make an offer from the stage. I used to think that I would just get someone else to do my selling for me.

If you want to really grow your coaching business, presenting is your golden ticket. It’s the way that I get almost all of my client clients, I get about 95% of my clients through events.

There are a few skills that sit under presenting.

Number one is the ability to craft a message. To be able to really organize your knowledge into a system, into a process that’s very clear and step by step for people and shows them exactly how to get from where they are to where they want to be.

Organise that process, and the ability to tell stories, and to be able to tell stories that involve making decisions and taking action, and the ability to effectively plant seeds all throughout your talks.

Continue to water those seeds throughout your talk to help people overcome all the limiting beliefs that are stopping them from taking action.

You also need to develop stage skills. You can learn about body language, how to use gestures facial expressions, how to use the space, how to anchor a room, you can learn how to use a timeline in the room, how to use technology- PowerPoints, lights, microphone, all those presenting skills that sit under their ability to communicate your value in your ability to attract your avatar.

Your ideal client, your audience, and the ability to get them into the room is a key skill when it comes to growing your coaching business. Then there’s the ability to inspire them to take action.

You’re not just talking for talking sake, you’re not just giving them information and content, which is what a lot of people do. They just show up and throw up. They just put all their content out to people. And people go cool, thank you.

They then go home, and they’ve got a head full of information and not a lot has changed. We need to get good at the ability to inspire people to take action.

So never ever write a talk, never deliver a video, a webinar, a workshop, a two-hour meetup, anything without thinking that goal is for someone to take action. That is the goal of the talk and you need to decide your action before you build out your talk.

I built out a talk and deliver it at my gym. And I just shared content. But then I learned that the whole purpose of the talk is to get them to take action. The whole talk is thinking how can I get them to take that action at the end of the talk? That’s the key.

Everything that you do when you’re talking to a group, like right now on video, I’m talking to a group. My goal is for you to take action and not just listen to this and go, that’s interesting, that’s nice information. But you get a return on your investment of time by listening to this and watching this video.

When you’re working on the ability to get someone to take action, you’ve really got to understand influence.

How often are you reading books and listening to talks on influence because that is in my opinion, the number one skill that you need to attract clients as a Coach. Your ability to influence.

But it sits in these modules of communicating your value online, communicating your value one on one, and communicating your value in a room. So really, what it comes down to is marketing, sales and presenting those are the three key skills.

I recommend that you just forget everything else and you focus on those three skills. The umbrella over those three skills is influence.

Want to know how to attract and sign up more clients in 2020?

My next 1-day client attraction workshop is happening on Saturday, 1st February 2020.

? In This One Powerful Day You Will Learn:

? The BEST methods to connect instantly with your audience and INFLUENCE them to your ideas

? How to become a master influencer and build authentic trust and a powerful connection with your ideal clients

? How to use neuro-marketing to influence the SUBCONSCIOUS mind in your written and spoken content

? The MOST effective way to design your marketing plan so that you nail your message, and attract the right clients

? The BIGGEST mistakes Coaches make in their marketing and how to avoid them

? A proven, effective marketing plan that you can tailor to your business

If you want to grow a profitable coaching business, this workshop is a must.

2020 is the year to finally let go of what’s holding you back and create the life you dream of!

➡ Full Details Here

December 10, 2019 by katmillar Leave a Comment

3 Psychology Secrets of Highly Profitable Coaches

Do you want to grow a profitable Coaching business? Your psychology is key.

The mindset is the one thing that can prevent you from taking action on all the tools.

If we don’t have the right psychology going into our business, as coaches, we are going to sabotage where we’re going.

We’re going to self-sabotage, we’re going to reject and filter out opportunities.

We might not even see opportunities to help people, make money, find clients – if we don’t have the correct psychology in place.

There are three main problems that I see coaches come up against when it comes to building a profitable coaching business.

1. Trap of Comparison

The first thing that people struggle with when it comes to their mindset is the trap of comparison. Instead of going out there, and focusing on your vision and your mission, and staying in action, even if it’s imperfect action…

…we start looking left and right and end up getting caught in the scrolling and consuming, we can get stuck in the trap of comparison.

We can compare our beginning or our middle to someone’s end or someone who’s further ahead in the journey than us.

We make excuses – thinking things like ‘It’s easy for them” or “they’ve been born into money” or “they’re naturally an extrovert”.

We can get stuck in blame and excuses and denial and all those things that are unhelpful because we’re comparing our journey to other people when actually, it doesn’t matter.

If you want to be a highly successful coach, you need to step up as a leader and leaders don’t look around and compare themselves to others. They are focused on their vision.

If you’re a leader, you’re a big-picture thinker – you’re thinking about where you’re going, you’re not faffing about with all the details. And you’re certainly not spending the majority of your time consuming other people’s stuff and comparing yourself to others.

2. The juggling trap

The second problem that I see coaches come up against when it comes to growing a profitable business is that they get stuck juggling too many things. They’re picking up dramas that aren’t theirs to carry, they get caught up in other people’s issues and problems. They’re trying to do too many things.

I like to call them “building half-bridges.” When they start building a bridge here and it gets too hard, they’ll start building another bridge somewhere else. For a lot of us, we’ve got lots of half-built bridges.

You might have a half-finished course you haven’t finished or half-written book, or a half done marketing campaign. Whatever it is we’ve all got half-bridges. No one pays for half-bridges, people pay for a full bridge.

Whatever you are doing right now, I want you to commit to one thing, finishing one thing and not getting stuck in the juggling trap where you’re doing too many things and you’re completely diluting it…

…because when you do too many things, you can’t do them all well. You can only do them all a little bit. You’ve diluted your energy and time instead of focusing on one thing and see it through to completion.

If you’re not following through, you find yourself procrastinating and saying I just need motivation, or I’ll wait until next year, it’s because you haven’t set your focus on a target, on a clear vision, on your mission.

If you’ve got that, you will show up. You will do whatever it takes to get there because your mission is bigger than you. It’s serving other people instead of what you want for yourself.

3. Fear of Rejection

The third problem I see people come up against when it comes to growing a profitable coaching business is a fear of rejection.

They have a fear of selling to people, a fear of putting themselves out there authentically on social media, of creating a website, or going to networking events, or running a workshop or doing a webinar – all these things are lead generation strategies and we need to pick the right lead generation strategy and go for it.

You’ve got to get super clear on your ideal client. That’s something that a lot of people avoid. But that’s actually part of being bold and brave, and taking that action towards the thing that you want.

Business is all about facing rejection. You have to hear no – over and over again and the psychology of successful coaches is that they’re willing to be rejected and not take it personally.

So now I’ll get into the three psychology secrets of highly profitable coaches.

Profitable Coaches approach business differently to unsuccessful coaches…

There are a lot of people wanting to be Coaches who want to do it for personal reasons. They go out basically telling everyone that they’re a Coach, but they haven’t actually got their own coach, and they aren’t working on themselves.

They aren’t working on their psychology and they are, going to crumble if they don’t work on themselves and really take the time to build their inner strength and learn the skills that they’re missing.

Coaching is one skill, but coaching is one part of a coaching business. If you only know how to coach, but you’re not studying business, it’s going to fail.

A lot of coaches focus on improving the tools, getting better at coaching, doing another certification, getting caught up thinking I need to do more, I need to learn more, I need to learn more about coaching when actually you need to learn more of business in most cases.

There are exceptions, but for most coaches that I see that are really good at coaching, really good at their modalities.

But they’re not so good at marketing themselves, as being confident in presenting themselves as being confident when they walk into a networking event, confident in their communication in their presence on social media.

They tend to hide behind very safe, comfortable blog posts, but not actually moving the needle forward in their business by doing the things that are hard or are avoiding because they don’t want to get rejected.

They want to avoid the things that are actually going to make them money. For me, the thing that I was avoiding was sales. I just didn’t want to improve sales, I didn’t want to think about sales, I didn’t want to think of myself as a salesperson.

I went to a course where this guy was speaking on sales. And he said “Sales is a skill that you don’t want to learn, but you have to learn if you want to stay in business”.

It really stayed with me and I’ve found it to be so true. There’s no way that you can have the financial freedom that you want and be that entrepreneur that you want, unless you embrace it because on the other side of the sale is your freedom.

If you don’t want to go back to a job, then you have to get better at sales because that’s the thing that gets you over the line and gets you money in the bank. Otherwise, you just have a hobby.

So here are three psychology secrets of highly profitable coaches:

1. Face what you’ve been avoiding

The first psychology secret is all about what are you avoiding. Successful profitable coaches do things that other people avoid.

There are some things that you’ve potentially been avoiding and you’ve been getting caught up in j multitasking and building half-bridges because you don’t want to face it.

For some of my clients, it is willing to go to networking events, and talk to people and find out what their problems are and actually show up and serve and give. They think they’ve got to go out there and promote themselves, you don’t.

If you help enough people get what they want, then you will get what you want. It’s the famous Zig Ziglar Quote- “If you want to be successful, help as many people as you can be successful and you will be successful.”

Successful coaches and profitable coaches, they get this. They show up, they serve, they be of service and to give value to people to find out what their needs are, and what their problems are. They don’t show up to hand out heaps of business cards. They do the thing they’ve been avoiding.

For me, it was presenting. I avoided it. I got stuck in the one-to-one model for way too long because I was scared of public speaking. I was doing one to one for about eight years before I realized I need to actually employ the one-to-many model.

I was scared of it. I didn’t want to be in front of groups of people. It just freaked me out. I didn’t like the attention. I didn’t want people to think that I wanted attention, I just wanted to deflect, and that actually really cost me in business.

I realized as I was sitting in a convention, I was watching the speaker and he was talking about how the one to one model is very slow. You can only serve and help a certain amount of people in your life if you stay one-on-one because it’s you and one other person.

Whereas for example, on this Facebook Live, there’s a number of you on here, and every time I do a workshop It’s not just me. There are 20 people, 40 people. If I’m doing a webinar it can be hundreds of people.

When you’re willing to do the things that you’ve been avoiding, whether it’s sales calls, whether it’s doing a Facebook Live, whether it’s doing a webinar, whatever it is that you’ve been avoiding, when you face it, that’s how you become a highly profitable coach.

Highly profitable coaches do things that other people avoid, and they do the things that they have been avoiding. They face them head-on because that thing’s not going to go away. It’s just going to keep coming back, because the longer you leave it, the harder it gets.

2. Change your identity from follower to leader

The second one is you need to change your identity from follower to leader. You’ve got to think what does a follower do? and what does a leader do?

I remember watching this film called Divergent. I remember the main character, a really badass chick who has to choose a faction because society is divided into these factions. She chooses the black faction, who were these rebels doing these crazy students and they came to this black hole. I remember the leader of the faction asked who’s going first?

I remember thinking, Oh my gosh, I would back away because it’s a black hole, you couldn’t see what was at the bottom. She said I’ll go first and jumps into this unknown black hole, not knowing where it would go. And it really stuck out to me.

I still remember it because I remember thinking that’s what you do when you’re brave. That’s what leaders do. They go first. They put their hand up first, they take action fast, they say yes, I’m doing that.

They get more opportunities because they think of themselves as a leader. Followers, on the other hand, are always consuming. Whether It’s consuming other people’s stuff or watching TV or scrolling instead of creating. It’s from follower to leader, from consumer to creator, from living at the effect side of the equation where they say I can’t do it because of this reason.

It’s basically taking that mentality of I’m not responsible, to taking full 100% responsibility for your life and not getting stuck in lame excuses and denial. Saying, no, I’m the leader, that means I take full responsibility. That means I show up to serve and to give and not to take,

Our job is to hold space for people and to reflect back to people their best version. If we’re not focusing on our best version, we’re going to really struggle as coaches.

We need to go from the basic stresses of life where we’re still stuck in our wounds, we’re getting triggered all the time, we’re blaming things like I’m tired or I’m just stressed to raising our standard, raising our bar to be excellent, to be outstanding, to stand out and not just be part of the pack.

Be the leader, be an eagle. An eagle that flys around are often by themselves. I’m not saying spend more time by yourself, we need community.

I spent way too many years trying to do business by myself and it doesn’t really work, it’s lonely. You don’t grow, you isolate yourself, you actually need support.

You need mentoring, you need peer group around you, especially people that are above you in terms of their level, their income, their self-image, the way they view themselves, we need to be hanging around with those people that are at that next level.

Let’s say you want to go from here to here. And here, you’ve got no clients. Here, you’ve got 10 clients, that gap is the psychology that you need to work on. It starts here with your psychology to get to that next level.

One of the fastest ways to do it is by modelling other successful people. If you think about the people that you hang around with, the 5 closest people to you, are they at your level? Are they below your level? Or are they above your level?…

…how many clients they’ve got? what’s their psychology? what’s their bank account? what’s their mindset like? What’s their level of responsibility they’re taking in their life? What are their habits likes? Are they healthy?…

…Do they have a high standard in the way they operate? Because otherwise, you will end up with your peer group at that level.

If you want to be a strong leader, a highly profitable coach, ask yourself how many highly profitable coaches are you hanging out with? Do you have a coach? Do you pay for a coach? If you’ve got that in congruence with you want coaching clients but you aren’t paying for coaching, then that can be a mismatch which can actually really affect your self-image.

3. Give your brain evidence of successful Coaches

Number three is you’ve got to give your brain evidence. That’s what successful coaches do, they give their brain evidence that they are a high-value coach. You’ve got to give you evidence that you’re a high-value person.

How do we do that you might ask? high-value people, prove to their brain all the time. They’re constantly giving their brain evidence that they’re high value by setting great goals outside of their comfort zone and meeting them.

Having a vision and a mission that you’re going towards, because once you’ve got a vision, your a mission and your target that you’re going towards. You’re showing your brain, if I’m going here, I need to be doing high-value activities….

….I need to be doing activities that actually move the needle forward in my business. not get caught up doing things that are not going to grow your business.

It’s the things that you’ve been avoiding. If you’ve been avoiding doing a video, you need to show your brain that you are a high-value person because you do the things that are hard.

I do the things that I’m scared of. I show up and give.

For example, I spend a lot of my time in rooms where I’m supporting a high-value leader, because I want my brain to go, that’s where I’m going to be, I’m hanging around with those people I’m serving them, I’m going to their events because I’m giving my brain evidence that I can be a great follower because great followers are great leaders.

I set bold moves and then I do them. For example, if you are doing the actions that are valuable, that are hard, that are scary, then your brain actually has proof that you are a high-value person.

It goes I can’t argue with that, because last week you did a webinar, today you did a Facebook Live, tomorrow you’re going to a social networking event. The evidence is undeniable.

When you’re stuck in fear, anxiety, worry, you are often focusing on the worst-case scenario. And your brain goes between fear of the future to thinking back to the past where you stuffed it up.

Being present is where the magic happens. being present is where you get the creativity and the problem solving and the downloads and uploads coming through.

On a practical level, what can you actually do? Firstly, you can write down all the things you’ve been avoiding, and start facing them and doing them and proving to your brain that you did them and nothing bad happened. So, therefore, you can do them again.

I’ve given my brain proof over 100 times that I’ve done workshops and I was fine no one died. So don’t get that fear and anxiety anymore. You still will sometimes get nerves if something’s a little bit different, or there are more people or there are people that have never met before.

Things like that don’t mean the nerves ever go away because it’s just expansion. I just reframe it as expansion but they have given my brain evidence that I’m fine.

I do those hard things and I’m fine. So make a list of the things you’ve been avoiding, whether it’s sales calls, whether it’s networking videos, webinars, workshops, whatever it is, is your next level.

Write down the thoughts that are preventing you from going to the next level. Start attacking them, work on them with a coach and do self-coaching.

Do those hard things, turn up and be the leader. Have that frame of reference every time you go into any situation, I’m the leader. It doesn’t mean, you boss people around. It’s not that kind of leadership. It’s leadership where you take responsibility.

I will do what it takes, I’ll push the needle forward or do the hard things. That’s what highly profitable coaches do.