Kat Millar

by Leave a Comment

The Most Effective Way To Enrol Clients Without Doing Sales Calls

Do you want to grow your coaching business, and make a bigger impact in the world?

But you DON’T love sales calls?

You enjoy working on your business. You enjoy coaching people…

…but the thought of sales calls is not your idea of fun?

The good news is, there is another way to get clients and in this video I shared how to do it.

You can access the video here:

It’s easy to assume there are things we just have to ‘suck it up’ in our business. Even if we don’t enjoy them. And that can be the case when we’re starting out.

But YOU are the CEO of your business. You get to choose how you want to run it. And as you progress further in business, you want to scale and leverage your time more.

But, if you don’t have a predictable way of getting clients without 1-on-1 sales conversations, then you’re stuck.

Firstly, I want to explain something when it comes to client attraction. This is a really simple way to look at it.

There are 3 ABC’S to getting clients:

A – ATTRACT

Being able to attract your avatar (your ideal client) is the first step.

This means we have to understand our ideal client and what gets their attention.

We need to hone our skill of crafting our language in ‍a precise way that resonates with OUR people.

B – BUILD trust

Trust is the glue that holds relationships together.

Without trust, it’s impossible to get clients.

So many people lose sales because they don’t have the trust established.

​​The interesting thing about trust is that you can’t CONVINCE someone to believe you’re trustworthy.

You have to EARN trust.

I like to think of it like this – trust is stored & nurtured in someone’s emotional account. 

You make deposits into your followers’ emotional accounts by providing value to them.

Then they exchange that trust when they engage with you & buy from you.

So, how do you develop more trust with your followers?

There’s one way to build trust I’ve found that trumps everything. And that is EARNING TIME.

People don’t just give their time for free. We’ve got to exchange value for their attention.

If you don’t have time with someone, it’s almost impossible to get them to trust you.

C – CONVERT

How do you convert people into clients?

How do you earn people’s time when we’re so distracted online?​

You need a way to invite people to make a decision and take action to work with you, in a way that’s elegant and authentic.

There are only 3 ways to convert people in clients:

1 – 1-to-1
2 – 1-to-many – inviting people in a group
3 – None-to-many

If you’re dedicated to growing your coaching business, and want to do it without doing endless 1-on-1 sales calls…

…but you want more clients consistently, the most effective way to do it is to enrol multiple people into your program at once.

And the BEST way to do it, is by running online events.

A conversion event allows you to maximise the list of leads you’ve created from your funnel, present your offer to a group of people and convert the right-fit people into clients.

When you have an event, the need, the trust, the desire, the emotions, the likeability, the formula – all those things that people need to be in there to make a buying decision are all in one presentation.

It’s by far the most effective strategy for coaches. 

You’ve heard about running events before, no doubt.

But there’s a reason why you’re currently not doing them. Or doing them at the level that you want to.

My suggestion is to write that reason down.

Then ask yourself just one question “Am I happy with that reason?”

One of my clients signed up 10 clients and made five-figures in just 90 minutes.

When you have a conversion event, it does the selling for you, so you don’t need to do any sales calls.

With this skill – you can make money anytime, anywhere – & that’s a priceless asset.

We build trust faster, when we can see a person, look at their mannerisms and feel if they’re authentic and genuine, which is hard to do just reading words on a page.

That’s really great news if you like talking about what you love!

When you know how to deliver effective events…

You significantly leverage your time.

You create credibility and trust. You position yourself as the expert, go-to person in your ideal client’s mind. 

You have a system to sign up clients whenever you want them.

You build deeper relationships with people who love what you’re sharing.

And people choose you over other options because they have trust in you.

It takes courage and it takes preparation because you have to organise your knowledge.

It’s the system that’s going to save you years in the long run.

When you organise your knowledge, and package it up correctly, then you truly can have a business at home that makes lots of money and helps a lot of people.

If you’re willing to run online events (even if you don’t currently know how),you’ll create an incredibly valuable asset.

It allows you to leverage your time, be seen as an expert, and share to multiple people at once, so you can enrol new clients consistently and predictably.

Getting clients without sales calls is simple once you know how.

But without a strategy, it’s not easy.

It’s not just knowing that events are the thing that gets clients. It’s knowing how to do events so they convert clients.

Anyone can sit at home and put up an event on Eventbrite and Facebook – that’s easy.

But knowing how to use events to convert followers into clients, that’s where most people need help.

You might be thinking – “I’d love to run an online event, but it feels overwhelming and I don’t know where to start”.

That’s why I’m sharing the exact formula for how to do this in my upcoming

free Live Online Workshop ‘How To Get Coaching Clients With Easy Marketing’.

I’m sharing:

​​* How to create compelling content that connects with potential clients & inspires them to want to work with you ​

* How to effortlessly automate your lead generation with my simple 4-step marketing funnel ​

​​* A proven 5-step plan to launch an event in a way that attracts the right audience…​ (even if you’ve never presented before and don’t know where to start!)

​…so you can get clients consistently and reliably.​

This workshop takes the best of what I’ve learned from running over 400 events and lays it all out in a simple formula.

So if you’ve ever wanted to share your message with MORE people …

Or if you’ve ever wanted a proven system that’s easy to follow to increase your income and help more people…

Then I think you’re going to absolutely LOVE this workshop.

Check it out and reserve your seat at the workshop here.

I’m excited to see you there!

Kat xo

by Leave a Comment

How To Get Consistent Qualified Leads, Even While You Sleep

Do you ever feel like you’re stuck in the grind doing crazy hours online get clients?

Are you spending ages on social media with not enough return on investment for your time?

I get it.

The last thing you want is to be sitting glued to your screen all day, doing endless manual tasks that seem to get you nowhere.

Especially when they’re not working effectively.

What you really want is a system that effortlessly guides potential clients through their journey with you…

…even when you’re off enjoying a beach somewhere or catching some much-needed Z’s.

Without a dependable system, those leads slip through the cracks, and guess what?

They’re probably heading to someone with a rock-solid funnel that looks after them.

Ouch, right?!

Now imagine this: Your database is growing, leads are being looked after and nurtured, all without you constantly being involved.

That’s a game-changer!

With a fail-proof system in place that captures qualified leads, day in and day out…

  • Your email subscribers consistently grow
  • People constantly devour your content, even if you created it months ago
  • Your calendar filling up with eager potential clients.

And the best part?

You consistently enrol high-value clients into your coaching program.

All of this is possible with a simple formula that you can use straight away, even if you’re not tech-savvy.

This is exactly what I share in my recent video:

‘How To Get Consistent Qualified Leads, Even While You Sleep’

Watch the video now to learn how to set up a pipeline that leads to steady flow of quality leads, while you get on with doing what you love. ❤️

You can watch the video here:

The best system to use to capture leads is a client attraction funnel.

A funnel is an automated system that gathers qualified leads and nurtures them until they’re ready to buy.

Some people freak out when they hear the word ‘funnel’ and I did too at first.

I wanted to be coaching people, and not getting bogged down with complicated tech.

The good news is, there are only 4 simple stepsthat I recommend go into your funnel, which makes it easy for anyone to learn how to set it up, without any advanced technical skills needed.

Think of it as a 24/7 client attraction machine working for you every day, even when you’re sleeping or on holiday.

People don’t have to wait to take the next step with you – they can do it any time of the day, without needing your constant attention.

And you can do it in a way that gives a great user experience and looks after people.

This keeps you ‘top of mind’ with potential clients, so you’re not being forgotten about.

The Challenge for a lot of you is:

  • You have no idea where to start
  • You don’t like the tech and
  • It feels too complicated

And all these things hold you back because there’s no clear pathway.

So you put it in the too hard basket.

But having a client attraction funnel could be the thing that unblocks the damn for you of and solutions that could make you thousands, if not millions of dollars.

One of your most valuable assets as a female entrepreneur is a high converting marketing funnel to that gives you a consistent lead flow.

People often need multiple touchpoints before they buy. And a funnel is the best way to take care of this.

It gives you big results for not a lot of effort.

You set it up once, then it continues to bring in a flow of high-quality leads, so you don’t have to chase anyone.

And these are the people most likely to book appointments with you, show up to your events, and jump into your offers.

If we want to scale our business, the best way of getting clients is creating a SIMPLE funnel.

That’s why I recommend that you only have 4 pieces in your funnel.

You just focus on the 4 pieces and getting them better.

I’m sharing exactly how to do it in my upcoming workshop.

I go really deep into how to do all of that.

It’s a FREE live online workshop called:

‘How To Get Coaching Clients With Easy Marketing’

where I’m sharing my signature Client Attraction Formula.

It shows you exactly how to easily attract more clients, fast and consistently.

If you feel like creating a funnel is too hard or complicated, then come to the event, and I’ll show you how to do it the easy way.

The funnel I share doesn’t have the complexity that most people teach.

I’m also sharing how to create compelling content that draws in the right people to you…

Plus how to get in front of a group of people and share with them your organised knowledge in a way that inspires people to buy.

If you get this right…

1. Your audience will grow with raving fans that love you

2. People will reach out to you in DM’s and emails

3. You’ll attract more soul mate clients fast and consistently

And ultimately, you’ll be able to grow a profitable business that you enjoy.

Check it out and reserve your seat here

by Leave a Comment

Why Funnels Are Awesome

Want a way to attract more clients, even while you sleep?

Solution = funnels.

Some people freak out when they hear the word “funnels” and I did too.

I wanted to spend time coaching people, not getting bogged down with complicated tech…

The good news is, there are only 4 simple steps that I recommend go into a client attraction funnel, making it easy and fast to set up, without any advanced technical skills needed.

Why I love funnels and think they are awesome…

  • Funnels allow you to easily gather qualified leads daily and nurture them until they’re ready to buy.
  • They position you as a more professional business owner
  • The design and functionality makes it easier for people to buy from you. They usually convert higher than other methods of people entering their details (e.g. emails, Zoom, online calendars, messages etc.)
  • Everything can be streamlined and automated, saving you time
  • They’re a 24/7 client attraction machine working for you, even while you’re sleeping or on holiday
  • They give you big results for not a lot of effort. They can be quick and easy to set up, without any advanced technical skills needed.
  • You set it up once, then it continues to bring in a flow of high-quality leads and look after people
  • People don’t have to wait to take the next step with you – they can do it any time of the day. Funnels effectively move people through an automated journey, without requiring your constant attention or having to chase anyone.
  • They keep you ‘top of mind’ with potential clients, so you’re not being forgotten about.
  • People often need multiple touchpoints before they buy. A funnel is the best way to take care of this.
  • They create a hot pipeline of interested people, who you can reach out to any time you want to share your offers. They nurture and look after people, so they are always warm and ready.

Convinced that funnels are awesome yet?! 😉

If you’d like to find out the easiest and fastest way to get your first or next funnel set up, just send me a Facebook Message with the word “Funnel”… and I’ll send you all the details — Message Here

by Leave a Comment

How To Get More Clients From Your Social Media

If you’re a business owner, the main purpose of sharing content on social media is to attract people who not only engage with your content, but are excited to sign up for your services.

Investing time and effort into crafting content, without getting clients from it can feel discouraging.

Believe me, I get it.

But with the right strategy, you can get clients consistently from social media.

And you don’t need to…

➡️ Be constantly hanging out in Facebook groups

➡️ Post every day

➡️ Have a huge audience

➡️ Get loads of likes and comments on every post

➡️ Be on every social media platform

The truth is, you can create a successful coaching business WITHOUT any of these things. ❤️

What you need instead is a compelling content strategy that accelerates the connection and trust with your audience.

That’s how you become a Coach that people want to work with.

If you don’t know how to turn your social media followers into coaching clients…

1. You waste so much time creating content that doesn’t get any results

2. You feel like you’re a failure when you’re not

3. You don’t reach the right people who need your services – so you don’t more clients and grow your business

The online business world is changing so fast with more and more people becoming coaches and heading online to do business.

That means, that we as coaches need to level up the way we engage with our audience, communicate our value, and create our online content.

To get more clients from your social media, your content needs to be compelling. It needs to repel the wrong people, and compel the right people.

Access the video here:

If you get this right…

1. Your audience will grow with raving fans that love you

2. More people will reach out to you in your DM’s and emails who are interested in what you do

3. You’ll attract more soul mate clients fast and consistently

So how do we do this?

Here are 5 powerful ways you can create more compelling content so you can get more clients from your social media.

1. Speak more about outcomes than methods

A big mistake that people make on social media is speaking too much about the methods or the processes of what they do in their marketing.

Marketing should focus more on the outcome. Sell the dream.

For example – if you’re a health coach, sharing too many details about the specific foods to eat or avoid.

Or the specific exercises to do.

Rather than focusing on how good someone will feel to have a flat stomach.

Giving away your method and process secrets makes it too obvious and makes you come across less valuable.

It’s also very important to share – WHY your value is important for them to know 

It’s more that tips and tricks.

You can still share valuable content – but focus on inspiring someone to want to change – rather than telling them what to do.

For example –

If you’re a business coach that teaches how to run Facebook ads, in your free marketing, don’t share too much about the technicalities of what to specifically do in Facebook ads.

Share content that shifts someone’s incorrect belief about ads to why ads are so powerful.

They need to pay for the steps on how to personally make it work for them in their business.

2. Build trust with evidence, education, and experience

Anyone can open up an IG account now – it doesn’t make you an expert. We can’t assume that people know that they can trust us. We need to prove it.

It’s not a reliable strategy to just know that you’re trustworthy.

Drop a y for yes if you think of yourself as a trustworthy person?

Most people do, right?

But it’s not enough. You have to take it an extra step.

You have to be intentional SHOW you’re trustworthy in the marketplace.

This is a completely different thing.

It’s only if we are PERCEIVED as trustworthy that people want to work with us.

We can show we’re trustworthy to the marketplace by positioning ourselves as an expert in their minds.

I recommend you do this by sharing 3 E’s consistently:

Experience
Evidence
Education

We can’t just say ‘Do this, do that’

We need to back it up and support what we’re saying.

That’s how you build trust.

3. Use your content to shift beliefs

If you want to turn your followers into coaching clients, you need to shift beliefs using your content.

You might be wondering – how do I do that?

Belief-Shifting Content shifts someone’s specific belief about your topic – their perception, their way of thinking.

It could be the true cause of their problem…

…what they’re currently doing to solve their problem…

or what they need to do to solve their problem.

For example – A lot of coaches believe – “If I just keep doing what I’m doing, eventually it will work”

Whereas I want to show them a better way.

Or they might believe they need to create MORE content. When the truth is, the best results come from changing the way you create content – what you say and how you say it.

A lot of people have the misconception that valuable content is giving tips.

Value is so much more than tips. Value is when someone sees something differently.

It’s when they get a new perspective on something.

We show them that we have what it takes to fill the gap between where they are and where they want to be.

The coaches who take the time to do this and don’t just post for posting sake…

…but are strategic in their social media are the ones who get clients.

This is about taking the time to craft well-thought out, well-worded content.

A lot of people aren’t doing that.

They don’t want to spend the time on it, or they don’t know how to do it.

When you understand the driving forces of your ideal clients – their frustrations, fears, dreams and desires – your content needs to reflect that.

If people aren’t taking action on your content, there’s one thing you can do that will change that. ​It’s to shift beliefs.​

​If people need what you offer and have the resources to buy it, there’s typically only one reason they’re not responding to your content or reaching out to work with you.​

​It’s because they don’t yet believe they can get the result that you offer. ​

​That’s why we need to shift beliefs using our content.​

4. Be opinionated

Sharing your opinion can really help you show the difference between you and others. 

Think about why people should listen to YOU over someone else who does what you do.

What do you always say to your friends or peers about your topic?

What messages do you want to repeat?

Share what you stand for and stand against.

This positions you as a leader 

It compels the right people and repels the wrong people. 

Share your values and beliefs and perspectives on things.

If you have factual data and evidence supporting what you’re saying, it will be much more powerful. Go all in.

Some people call this being contrarian.

The meaning of contrarian is – “a person who takes a contrary position, or a person who opposes or rejects popular opinion.”

Show why your approach is different and why it works better.

For example, I often share that if you’re a coach and you don’t have thousands of followers, right now you probably don’t need to be doing influencer-style marketing where you’re sharing about your life constantly.

We’ve got to be so careful with what we’re influenced by and weigh it up based on the stage we’re at in our business journey.

There are loads of strategies that gurus are recommending that can be very distracting and suck a lot of unnecessary time based on where you’re at in your business journey right now.

For example:

Posting Instagram stories 3-5x a day
Sending Cold DM’s
Hiring an appointment setter to book calls for you
Getting PR or media exposure
Sharing a Reel every day
Advertising on other people’s websites
Having other people’s advertising on your website
Writing a book
Trying to go viral
Creating a podcast
Sharing on Pinterest

There – that was an example of being opinionated.

Think about how you can show more contrast in your business.

What are you teaching NOT to do? What are you standing against?

5. Move people along the client journey

We want to encourage people not to just be passive consumers, but action-takers as a result of what they read or watch from us.

If our content doesn’t inspire people to take action, then it’s not influencing them to move along the client journey.

There should always be a next step.

A lot of opportunities are missed by not inviting an action step at the end of your content.

I love what Denise Duffield Thomas says in her book ‘Chillpreneur’ – “Be consistent. Share what you know and make offers.”

Simple.

Most of your pieces of content should inspire action.

Otherwise, they could just be nice thoughts or interesting information, which can add to the noise.

Every content piece should be chipping away at the limiting beliefs or the resistance or the blocks people have to taking action.

Your content strategy is a series of pieces of content that do that.

It’s about building trust, nurturing, and supporting people.

When you know how to create content that people want to consume…

* You impact more lives

* More people reach out who want to work with you

* Your content turns your followers into your clients

So how do you create a system that gets you amazing clients on repeat – predictably and reliably?

I’m sharing the exact formula that I use and teach to my private clients in my upcoming FREE live workshop:

‘How To Get Coaching Clients With Easy Marketing’

This online workshop is designed specifically for female coaches who want to consistently attract more high-quality clients.

I’m sharing the most valuable lessons from my 20 years of client attraction experience, all laid out in a simple, actionable formula that ANYONE can follow.

It’s helped hundreds of my clients to attract amazing clients consistently and I’m excited to share it with you!

You’ll walk away with…

* The Compelling Content Formula

I’ll be sharing the exact steps to create an effective compelling content strategy, structure your content using brain-based influence principles, and develop the essential marketing skills for a thriving coaching business.

* The 24/7 Marketing Machine

How to effortlessly automate your lead generation with a simple 4-step marketing funnel that brings leads in consistently and predictably, even while you’re on holiday or sleeping

* The Elegant Conversion Event

A proven plan to launch a profitable online event
…so you can reliably FILL your events & calendar with qualified clients.

You’ll walk away with a proven formula you can continue to use for years to come…

…PLUS you will take action on the day & start building out your client attraction plan.

Learn more and secure your FREE ticket to the Workshop

I’m excited to
I’m excited to see you there!

Kat xo

by Leave a Comment

How to plan your ultimate business success with these 5 prompts

Let’s talk about how to plan your ultimate business success!
 
If you want your business to grow month after month this year… planning how you’re going to do it is key.

If planning feels like an overwhelming task to you… and you want an exciting and simple way of planning, this is for you.

In the past, I often set goals but didn’t plan how to achieve them, because I didn’t have a process for planning.

So, I created a method that I personally love using and now I want to share it with you.  

It’s called ‘The Ultimate Business Success Planner’. 

It goes beyond goal-setting and taps into who you want to be which is a powerful way to be internally motivated to achieve your goals.

In this video, I walk through the 5 ways that I make ‘Ultimate Business Success Planner’ work for me with some examples to inspire you. 

It’s my signature 5-Step Framework to guide you through effectively mapping out your business dreams, priorities, goals, and actions.

You can use this to help you plan an epic year. You can use this at the start of a year, and you can use it any time – you don’t have to wait for a new year.

Watch this video to find out more:

You can get a copy of ‘The Ultimate Business Success Planner’ here.

A lot of us set goals. But so many times it ends there.

Just dreaming or setting goals without planning often means you end up disappointed.

Creating a clear plan can evoke a sense of excitement & inspiration.

The important part of planning is making sure it’s enjoyable, fun, and taps into your uniqueness.

The challenge if you DON’T have a clear plan to follow is…

1. You feel behind the 8 ball

You feel like you’re chasing after your tail, you feel lost, you’re not sure what you should be doing each day.

You keep repeating the same unhelpful patterns you had last year. Habits don’t change without intention and effort.

I understand we also need to leave room for spontaneity and flow – that’s important and we don’t want a rigid plan that makes us feel restricted.

A plan that you create when you’re in a good state and when you have time and space to think clearly means you tap into higher wisdom and your highest self and you can make choices intentionally.

2. You live in reaction mode rather than creation mode

3. You waste time

Our dream year doesn’t just happen by default. If we don’t plan our year by design – the likelihood it’s going to happen go waaaaay down.

Here’s why…

The opportunity if you DO have a clear plan to follow is…

1. You have a clear pathway to follow

Crafting a clear plan serves as a roadmap for success & guides your actions.

2. You feel in control and know what you’re doing

To navigate the year successfully, it helps to get super clear on what you want & make a well-defined plan to achieve it.

3. You create momentum

Once you have momentum, you become unstoppable. You feel inspired, energised

Here are the 5 ways I do it…

1. Ask yourself uplevel questions

Reflective questions are a helpful way to decide what you want to leave behind, & what you want to bring into your new season.

This allows you to be intentional in shaping your goals & actions for the coming year.

This paves the way for a purposeful & transformative journey of personal growth & fulfilment throughout the year.

2. Take a Business Health Snapshot

Each month, I rate 8 pillars in my business a green, yellow or red.

My clients also do this in my Inner Circle Community as a way to keep track of progress in our business.

This traffic-light system helps you to visually see at a glance what areas to focus on next.

3. Identify The Gaps

It’s important to consider the different areas of your business and brainstorm where there are leakages and what action steps could help plug those gaps.

Businesses almost always have gaps, especially when you’re growing. There’s always lots to create and improve on.

But it’s important to take a strategic approach and prioritise which gaps are most important to plug in what order.

Rather than adding more to our to-do list, often a more strategic approach is required to stop to plug the holes where time/money/leads/energy is being wasted.

This is a GREAT use of our time.

4. Set Success Intentions

I create intentions that go beyond a checklist of tasks & want you want to do, but also who you want to BE.

It’s also about focusing on things like the impact you want to make in people’s lives, the qualities you want to embody, & the values you want to prioritise.

This encourages a deliberate alignment with what is most important to you.

These intentions serve as a guiding light, powerfully influencing your mindset + choices & bring excitement & fulfilment.

5. Prioritise The Big Rocks

You’re probably familiar with the analogy of placing the big rocks in a jar first.

By prioritising the most important activities in our calendar first, we ensure that the ‘jar’ of our life is filled with the most significant things.

Otherwise, it can be crowded with numerous smaller things that may not be fulfilling, meaningful, or aligned with our overarching vision.

1. The sequence of how I arrange my ‘BIG ROCKS’ in my annual calendar (in order) is:

2. Holidays, Rest Days, & Thinking Days

3. Important social events

4. Client events

5. Marketing events

6. Education & training

You can get a copy of ‘The Ultimate Business Success Planner’ here:

https://info.katmillar.com/ultimate-business-success-planner

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.

Message me here: https://katmillar.com/message-kat

2. Join our community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious females entrepreneurs learn how to increase their income, influence, and impact.

Join us here: https://www.facebook.com/groups/amplifyyourinfluence

3. Grab a FREE copy of my ‘Client Attraction Checklist’

This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.

Grab it here: https://info.katmillar.com/the-client-attraction-checklist

Big love

Kat xo

Download Your Free Client Attraction Checklist

Grab your copy of the Checklist now

Let’s Connect!