Tools

December 5, 2020 by katmillar Leave a Comment

How To Double The Value Of Your Offer

What if you could double the likelihood of people saying yes to your offer?

Imagine if your offer was a complete no-brainer for people to take up! (if it’s a match for them!)

The best way to do this is to double the value of what you’re offering – and you can do this without having to overhaul your program!

Having a valuable, irresistible offer is one of the most important assets you can have in business…

…and having a product or service where people clearly see the worth (and don’t question the price!) is actually really easy.

So, how do we do it?

Sell Tools As Well As Time

Remember – Selling Time Is Intangible and Invisible

Often people have something like a 6 or 8-week, or 3 or 6 month program and they are just selling ‘time with them’. The problem with that is that time with you is invisible and often hard for people to visualise.

Selling time with you can be hard because, essentially people can internally question what this means – and what kind of result they will get. They ask themselves how they know that spending time with you is going to equate to a physical and tangible result.

Giving people real and tangible things in our offer is one of the 7 essential ingredients of a valuable offer.

I share the 7 different ingredients with my clients, but tonight I want to dive deep into this one specific ingredient to make your offer a no-brainer.

You have an incredible amount of intellectual property (IP) in your mind. The unique way that you explain things and organise your knowledge, your processes and frameworks are your IP.

If you can put those into tangible tools and include them in your offer, then suddenly you’re going to really double the value of your offer especially if your tools are good.

It’s difficult for people to see the value, and people usually want something more tangible. They want tools, not just time.

Give Real And Tangible Tools In Your Offer

So to increase the value of our offers, we can add tools to the mix.

Your knowledge is valuable, in terms of your stories in combination with your experience, skills and everything you’ve absorbed throughout your life.

Creating something to boost your offer using your IP doesn’t have to take a long time.

People like the word tools, because they are something you can pick up right away and use.

Instead of saying “I will teach you XYZ”, flip it around and say you are giving them XYZ tools they can pick up straight away and use.

It often doesn’t take long to extract that and create a tool that’s valuable for your ideal clients.

What Makes A Tool Good?

The first thing that makes a tool good is that it needs to be simple to use, so someone can pick it up and use it straight away.

For example, instead of just having time with you on a coaching call, you could offer to record the coaching call, so they’ve got it to listen back to.

This is something I did last year as a New Years offer. I offered 5 x 90-minute sessions with me, and they also got a personalised meditation MP3 emailed to them.

I took everything that they said in the session, and created a personalised meditation for them to listen back to. I recorded it on GarageBand and had backing music playing. Every person I sent it to said they played it over and over, because it was inserting their words back to them.

This was a super powerful tool, and that it didn’t take long to create.

There are so many different things you can include in your offer.

You can offer to send them an action plan after your call.

Or you can create a personalise roadmap for each person. You know how to take someone from A to Z and you know the steps that people need to go to get from where they are at their problem to their solution, so these are what you put in your roadmap.

Let’s say you jump on a discovery call where you create a personalised roadmap for them. If you’ve already created the roadmap as a template, then you can personalise it easily for that person. Easy for you but super valuable for them.

One of my roadmaps is my Client Attraction Roadmap. It starts with identifying your unique brilliance. So I would actually say in my personalised roadmap; “This is the unique brilliance I see in you and these are your strengths.”

This is how you can package up something that is really valuable, but it’s important first that you identify your ideal client.

When you know your ideal client, you can take their information they tell you and you create a document, or a personalised report for them, so they’re walking away a tool, rather than just time with you.

What you are doing is making every part of the time with you tangible, so that they like feel like it’s something real. This helps the clients to see the journey and roadmap they need to take to grow.

Here are some examples of tools that you can use straight away.

If you offer someone a coaching program, i.e. time with you, you can also offer a vault of documents that are really valuable tools, things like checklists, worksheets, video training, guides, templates, PDFs, progress reports, cheat sheets etc. – this way you’re giving something tangible.

Start thinking about some tangible tools you can make to add to your offer.

Transform Your Service Into A Product

We love products. We love going shopping, touching things and buying them. We love having something tangible like a dress. So if you sell something that’s invisible, then think about how you can turn it into a product and make it more tangible.

If you’re offering a service, such as a graphic designer, a copywriter, a psychologist, a plumber or a coach, you want to turn your service to be more like a product.

People think that it takes a long time but it’s actually your genius zone. It’s your unique brilliance. It can be super easy and quick but it must be valuable.

My Client Attraction Accelerator program, for example, is a portal with 8 modules helping people to attract clients. It contains content on marketing, sales, copywriting, presenting and funnels. It has everything that you need to do to attract and sign up clients.

It’s not just video content, it’s also downloadable documents.

People don’t just need video content, they need community, energy and to be motivated and inspired. They want a coach, mentor and live energy and inspiration.

So when you think about how else you can double the value of your offer, you can offer a community. In between having coaching and watching your course videos, people like having a place where they can ask questions and interact.

One of the tools I create for my clients, is Loom instructional videos on how to do things, and then send them the link for the video. These are little mini-training videos made specifically for each client and they address specific needs.

Time-savers

Think about the tools you use that save you time and what you could put in your offer to help people save time.

For example, part of my offer is I offer are things I’ve created over the years that I share with my clients so they can pick them up and use them. These are things like PowerPoint slides, marketing documents and other business documents. They can put in their own logo and tweak a few things with the templates.

Once I’ve made them it saves people a lot of time so they don’t get stuck trying to make these documents themselves from scratch, which slows them down.

For example, I have:

A webinar steps spreadsheet. This is so valuable for people that are running a webinar. It’s got every single thing you need to do four weeks out to get your webinar running. It’s got what you have to do for webinar promotion, and it’s also got training videos on how to do it
An offer validation guide, which is a guide to make sure your offer will work
An offer creation formula – to know how to create a valuable offer
A Client Attraction Checklist, so people know what to do daily, weekly, monthly and quarterly in order to attract clients
A Lead Generation Strategies Guide, which has a whole heap of free lead generation strategies. I’ve got plug and play templates, and an authentic sales script. It’s basically a toolkit
An online resource toolkit at the moment for my Mastermind group that I’m working with called Profit From Presenting. It’s teaching how to run your first webinar
A video survival kit – with tools and technology tips
A list of handy links and I give people my webinar funnel to use
Each week I create a worksheet, for my Inner Circle community which takes me from 30 to 60 minutes and it’s filled with valuable questions and information

These are all ideas you can use for creating your own tools and resources.

There are fun ways that you can name your tools because it’s all about naming it something that’s appealing and attractive.

All these things don’t take too much time, but save people time and increase the value of the offer.

Today I’ve talked about the first tool to help you double the value of your offer.

If you want to know all 7 of the ingredients of an irresistible offer, plus how to effortlessly market it to your ideal clients, and the BEST way to get clients onto discovery calls, I’m running a FREE live webinar that shows you exactly how to do it!

You’ll discover:

? How To Get 7 Clients In 7 Days, using a proven, step-by-step process (WITHOUT using any pushy or sleazy tactics)

? The 3 Powerful Client Attraction Methods that have people consistently asking “How can I work with you?” (without wasting money on ads)

? The Little-Known Content Creation Techniques that will adapt & transform your business in 2021, using my psychology-based influence hacks.

? A Simple Tool That Shows You INSTANTLY whether your target market is niched enough and if not, how to fix it.

? How To Map Out Your Ideal Client’s Journey so you can get people’s ATTENTION and connect with them authentically.

PLUS you’ll receive a BONUS GIFT for attending

Get My Social Media Success Tool Kit Valued at $97 For Free!

With step-by-step guides to navigate the online space & acquire the clients you want – ready for you to implement instantly!

Client Attraction Accelerator Masterclass ?
FREE live, online webinar

Check it out here

See you there!

Kat

November 5, 2019 by katmillar Leave a Comment

3 Things ALL Entrepreneurs MUST Have To Be Successful

If you’re the kind of person who wants to break free from ever having to work for anyone else ever again…

If you want to have the freedom and flexibility to wake up in the morning and do whatever you want, with whoever you want, whenever you want… keep reading.

I know not everyone is that kind of person. Not everyone is willing to break away from the security of a job, I get that.

But this is for you if you’re the kind of person who wants the fulfillment and growth that comes from the wild, crazy, amazing journey of entrepreneurship.

I believe that this is the most important time in history to be considering how to future-proof our income.

The world is changing at such a rapid pace with technology. Many jobs are being replaced and the trend is showing that more and more people are losing their ‘safe’ jobs every day.

So, if you want to future-proof your income and your career, investing in learning business skills is one of the best ways of being able to provide for yourself, regardless of what’s going on in the economy.

The opportunities that we have now to start a business are incredible.

They’ve never been anything like this in history.

Even if you feel you’re not smart, you’re not good at technology or you don’t have enough experience, anyone who wants to can learn the skills.

If you want to have a successful business, there are three things that are absolutely crucial to have…

1. Clarity

The first thing that you need is clarity.

About 95% of people who I talk to about entrepreneurship are looking for clarity. They are looking for that crystal clear vision of what they want.

Now the thing was clarity, is that we want to know the how before we start moving. People come to me and basically say, can you tell me what to do.

We get anxious to know the ‘how’.

I read a lot of books on business, entrepreneurship, mindset, high-performance, psychology, all these sorts of things.

And if you’re also a lifelong learner, you’re a bit of a sponge and you soak it all up, you’ve probably come across so many things that you could be doing. There are so many options that you can take.

And sometimes the enormous amount of options keep people stuck.

We could become a coach, we could go into P.R, we could be a Marketer or a Physio, or do a counselling degree or be an Author – there are so many options we could take, right?

I was talking to a lady today, who spoke about how when you go around in circles, it’s like being on a roundabout.

She talked about it the ‘Arc de Triomphe’ in Paris. You go up to the top of the tower and look down at this roundabout and there are so many cars on it and there are actually 12 different exits you can take.

She talked about this analogy that in life it’s like this roundabout, where we go round and round and round in a circle and we don’t know what exit to take.

But we actually need to start taking action in order to get the clarity, because you can’t steer a parked car right?

And this is the scary part for many people.

We are waiting to get the clarity before we move, but actually we need to start moving, and just TAKING an exit, knowing that we can always turn around and come back again and go onto another path.

Entrepreneurship is risky, and we need to be willing it try things, and have them not to work, and not frame them as a failure, but frame them as getting more clarity.

We can choose to see the ‘wrong’ way as a gift – as something that’s provided more clarity. Something that has cleared away some of the layers preventing us from seeing clearly.

Because sometimes we know what we want, but there are a lot of layers on top – beliefs, lies, things that we need to learn before we get success.

And so to get direction and clarity, it’s not going to come by sitting and thinking about it and analysing and staying stuck, right? We actually need to choose an exit and go for it and figure out along the journey if it’s right or not.

It is a bit of a process of elimination.

2. An entrepreneurial mindset

The second thing we need to have to be successful as an entrepreneur is an entrepreneurial mindset.

An entrepreneurial mindset is completely different to a nine-five mindset.

There are similarities, for example, you need to work hard, have commitment, show up and be consistent, be professional and all those things, but the entrepreneurial mindset is completely unique.

There are characteristics that you don’t need to have when you’re working in a nine to five job.

Those of you who know this journey, know what I’m talking about.

There’s a certain level of resilience that you need because you don’t have the certainty that comes more with the nine to five job.

Of course, working for someone else definitely don’t have the certainty like they used to. My Mum and Dad worked in the same career all of their lives, their whole careers.

But nowadays we tend to do lots of different jobs, and there’s a lot more redundancies happening, so all jobs are getting less and less safe, and, but when you work for yourself, you need to have the mindset of responsibility.

It’s knowing – if I need to figure something out, then the buck stops with me, rather than with the boss or your manager or your leader.

When you’re an entrepreneur, you ARE the boss, so it’s a completely different mindset.

It’s having the ability to wear a lot of different hats, to be the leader if you’ve got a team, you have to delegate well.

To be a strong leader, as WELL as that person motivating yourself -because you don’t have someone telling you what to do so, you don’t have that hierarchy. You ARE at the top of the hierarchy as the leader, but also the one doing the grunt work!

So if you go into entrepreneurship with a nine to five mentality, it’s not going to work.

3. The right tools

The third thing that you need to be successful as an entrepreneur is that you need the right tools.

When you pick up the wrong tools, it’s going to waste a lot of time, it’s going to set you back.

There is so much misinformation out there. There’s so much jargon and complex strategies, and people are more confused than ever.

As more and more people become entrepreneurs, there is more and more confusion. So knowing the right tools and the right systems to use – the right things that you should be spending and investing your time and the things that you shouldn’t be investing time in.

I didn’t know this when I started. I was doing so much content creation and doing so many emails and posts and all these things that weren’t getting a good result.

I wasn’t investing the right amount of time on the right things that were actually going to push the needle for my business.

I was spending about 80% of my time on things that were getting me no result.

And then I learned the right tools, the right software, the right strategy, and the practical things to go in the right direction.

So, you need the right mindset as you go into it. If you’re thinking wrong, it doesn’t matter how many of the right tools you have, you will sabotage yourself, every time.

And then you need the right tools because it doesn’t matter how good your mindset is, if you’ve got the wrong tools, if you’re using the wrong strategy, you won’t succeed.

If you’re looking for certain clients but you’re using the wrong message to attract them – the wrong language, images, branding, if there is no match between your message and your market, then it’s not going to work.

I’m going to be unpacking each of these 3 things at a deeper level and getting more specific on each of these three things in my videos over the next week.

If you’re a female and you’re around in Sydney on the 14th of November, I’m running a free meetup.

Sorry guys, this is a one-off evening for ladies.

I don’t do this very often for just the ladies, but I’m doing this because I have a heart to put the right tools into woman’s hands, the things that I wish that I had learned.

I believe that women need to set goals slightly differently to men and women have some specific characteristics, strengths, and weaknesses that I can address best by only talking to the ladies about it.

It’s for you if you’ve started a business or if you’ve been in business for a long time.

You are going to draw great strategies and tools from it and great habits of high performing female successful entrepreneurs.

Or if you don’t have a business. If you’re curious about entrepreneurship if you’re dabbling and want to put your toe in the water and find out what this world is all about.

And before you kind of make a leap, you might want to come and meet some other female entrepreneurs and make some new friends and meet some like-minded people and have a great time with the girls, then this is for you!

You can learn more here: bit.ly/sos-workshop

Bring your girlfriends!

Love to see you there!

Kat xx