Kat Millar

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2 Compelling Traits You Need In Order To Influence People

In this video and blog post, I share with you 2 compelling traits you need in order to influence people.

 

What are the compelling traits that you need in order to influence people?

We’re not born with the skill of being able to influence people, it’s something that we need to practice and master. And we can keep getting better for the rest of our lives.

Authentic influence is about helping people to get what they want, to understand what are the limiting beliefs, some of the mindsets that are stopping them from getting what they want, and becoming the most awesome version of themselves.

If you want to grow your business, attract more clients, make more money and help more people, then you need to learn how to be a compelling person and how to magnetise people towards you.

You need to know how to be charismatic, how to be confident, how to be attractive to the people that you’re serving, that you’re helping.

So think about right now, think about the people in your life that you are influencing, that you’re having an influence over, and the people that you want to have more fun with.

Whether that is your tribe, your community.

It might be your followers on Instagram or Facebook.

The people that are watching your life – maybe people that your clients are coming to see your workshop.

It could be people that you want to attract into your business.

Maybe it’s your peers or colleagues or joint venture partners with – there are so many different people that we influence.

We also influence our friends and our family.

You’re already an influencer, you’re already influencing people as it is.

So if you want to get better at it, there are two traits that you really need to have in balance.

There’s always an equal and opposite reaction.

Whenever there is light there is dark, whenever there is good, there is bad.

That opposite, that polarisation happens all throughout the laws of the universe if you think male: female, masculine: feminine.

And these are the two traits that we need.

Number one, we need strength.

And number two, we need warmth.

Strength and warmth are key attributes that define the quality of our relationships with others.

If you think about it, if we have the strength and we don’t have any warmth, we’re not particularly compelling and attractive and influential.

Imagine someone really strong, direct, blunt, really kind of forceful, with no warmth – that can be a real turnoff.

And then imagine someone really warm, really loving, very feminine energy. But it’s not strong at all, it’s just too much on the warmth end of the spectrum. It can be too fluffy and overly ‘nice’.

They also are not compelling, because we don’t always feel safe with them or that they are going to give us a result.

To be compelling, we need both.

Strength

Strong people exude a sense of inner ability, strength and confidence. We can be influenced by them and follow them (so they are often in leadership positions). But strength alone is not the key to leadership. Without the warmth we may respect them, but we may not like nor trust them.

Strength is about competency. You all know those people that are super competent, and super confident. And you just feel safe, when you’ve got that strength, you can help people feel safe around you.

When you’re competent, when you can help them to get what they want, when you can show them that you are the person that can get them from A to B, you’re the person that can make them feel secure and safe and supported in your strength, you know, because you’re strong.

Strength is about competency. It’s about respect.

So often we command respect by being competent, by being confident, by being strong.

Strength is usually more testosterone-driven.

So more men tend to have this, but there are definitely women that have this down this end of the spectrum, but it’s more of a feminine rather than a male-female thing.

If you’ve got a lot of testosterone in that energy, then you’ll have that strength. We need to have that strength when we are influencing people.

Think about when you’re in a sale, you cannot just be warm, you cannot just be lovely and nice. And what do you think and what do you want, and we’ve got to actually have that strength, we’ve got to be strong, we’ve got to show people we can help you, I can help you.

We are reliable we, you know, you’ve got to draw their respect from people because and I know as an adult teacher, I had to always walk into the classroom and get respect from them rather than love and friendship from them.

I learned that from my teacher friends, I asked them, “How do I be a good teacher?” and they said, “Don’t try and be friends with the students”. Get their respect first. That’s the strength.

They need to respect you and know you have that strength first.

And then you add that flavor of warmth once you’ve got that.

So, you probably sit somewhere along that end of the spectrum.

If you’re more on the strength side, you’re probably quite direct, quite blunt, you probably use quite a big movement.

Someone who is very strong, they use big movements, they have very open space, they command attention, they command respect, they have a big presence. They are usually quite big in their gestures, and quite open.

So if you’re too much in your strength energy, and you’re wanting to be a little bit warmer, (because we need both), bring it in a little bit with your body language.

So maybe touch that person on the shoulder, maybe sit closer to them, actually pull them in closer to your proximity.

If you are really strong energy already, just to bring a little bit more warmth. And you might just match and mirror that person a little bit more. So that you’re getting more warmth because they’re feeling kind of getting that emotional feeling going.

If you are very direct already, and you want to be more of a warm person because you maybe feel that being too strong and too direct and blunt, and too in your masculine energy.  Like let’s just get the job done, the fastest way from A to B, let’s not worry about, you know, all the feel-good stuff.

If you don’t have any feel-good stuff, you’ve got zero, then people can feel like it’s all about the task. We want to check more into our warmth if we’re in that in that kind of mode.

Warmth

Warmth is the perception someone cares for us. They listen, understand us, even empathise with us.

We distrust people’s motives who lack warmth. They put us on our guard and we try to avoid them.

Warmth is empathy. Empathising with that person. And we do that by nodding, by agreeing with someone, by validating their emotions, by helping them feel really safe. It’s a really different kind of safety.

With strength, with that energy, you feel safe because it’s results-driven. You’re safe because I’m going to get the job done for you, you’re very confident.

The warmth is more about showing – you’re safe with me because you can open up, you can be vulnerable.

The warmth is very vulnerable. It’s our feminine, it’s our nurturer. It’s about making people feel really accepted and loved.

Warm people tend to be smaller with their gestures, their body language is usually softer and there’s more smiling.  It can be a little bit more tilted, so we go asymmetrical to be warmth, where strong energy is very symmetrical.

If you think about it when you say something and you’re certain, and you’re strong, you say it in symmetry, feet together, not one foot forward. Hands-on the hips, very strong.

The warmth is with open palms.

So if you’re wanting to bring out more warmth, then we do more open palms, plus a tilt of the head which is very vulnerable.

In terms of body language, with the strength, it’s usually big actions, very open, they’re not matching or mirroring, they’re being strong, and they command respect.

We respect those people, if there is enough warmth.

The warmth is the love. The strength is the respect.

We need both, we need both types of energy. If we’re too much on this end of the spectrum, people aren’t going to feel a connection to us, They’re not going to necessarily feel drawn to us and be compelled, they might not even like us.

They might respect us, but they probably really don’t like us.

And on this side, on the warmth side, we can really feel like someone’s really loving and warm, where you just feel the love and feel looked after.

But we probably wouldn’t trust them to help us buy a house or to help us manage our money or to help us solve our problems. Right?

In addition, when you’re in a sales conversation, for example, we need to go back and forth, kind of like the infinity symbol, we go into our strength, then we go into our warmth. And we need to adjust where we fit in on the spectrum.

It’s basically Yin and Yang.

Competency, empathy.

Respect, connection.

We need to balance and go back and forth.

We need to actually show the person that we’re influencing or that we’re working with, that we’re connecting with, that we are both –  that we can be both.

So when I’m in a sales conversation, the majority is warmth – questioning, building rapport, matching body language. The matching of body language is very much the warmth, it’s making the person feel very comfortable and very connected, very validated in their feelings.

And then when it gets to the results part of the sale, when I’m actually going to share with them how I can help them, I turn on my strength.

I say things like “Look, I know you’re sick and tired of xyz, let’s just get rid of that, let’s just move on, like, why don’t we get started?

I’ll go into that strong energy because if you stay in the warmth in that sales conversation and say things like “How do you feel. what would you like to do, you know, have a think about it” etc. and you go all passive it doesn’t work, it kills the sale.

Whereas if you start the sales conversation too strong and you’re really dictator-like and very direct and blunt, you’re also going kill the sale before it’s really even begun.

So, in a sales conversation where you want to influence someone. I recommend that you come in with your warmth, and then you, you dip and out of your strength – you say to someone “Look, I can absolutely help you with that” and you say it with certainty and conviction.

You go into this strong energy, you feel it – you’re tonality is strong it’s not questioning.

Whenever we’re communicating with people we’ve got to be thinking, what is needed more right now? Strength or warmth? Respect or connection? Competence, or compassion?

We’ve all got access those two compelling traits that you need to really effectively influence people. When you have both of these and a beautiful balance, which takes time and practice and skill, you can influence anyway.

You can use this on videos, you can use in your writing, you can use it in your workshops, you can use it in all of your communication and you will be incredibly influential and you’ll be perceived as an incredibly compelling and influential person.

And then I leave you with a quote that I love, which is, ” If you want to be liked, you need to like people”. And when you like people genuinely like people, you want to serve them, you want to help them you want to give them the best of you.

And the best of you is when you can get a really good balance between being really strong and being really warm.

If we get those two things right and balance, you will be absolutely unstoppable my friend.

So my question to you is, where do you sit on the spectrum? Are you naturally more in your strength or in your warmth?

And what can you do to move a little bit closer to the other side, or to just be in a little bit of more of a balance and a flow?

I hope it’s really helped knowing the two compelling traits that you need for influence.

Go and practice them this week, and let me know how you go.

 

 

Would you like to know how to attract and sign up new clients?

Join us at my upcoming 1-Day Workshop in Sydney, Saturday 17th August

‘How To Attract Your Ideal Clients’

 

 

This event is for people who are ready to roll up their sleeves and grow their business.

ALL the enthusiastic, positive, grateful clients imaginable are out there right now, ready and waiting for you.

All you need is the right system to attract them into your business.

You’ll learn the best marketing tools and a proven system to attract them.

If you’re unhappy with the money you’re earning, you HAVEN’T applied the right system yet. At this workshop, I’m sharing a rarely-utilised strategy that will be your new secret client-getting advantage.

Earlybird offer available until Sunday, 11th August

So if you are building a business or wanting to build a business – check it out.

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3 Don’ts When Starting Out In Business

 

In my previous blog post, I gave 3 Do’s when starting out in business.
 In this blog post, I give you 3 ‘Dont’s’.

 

(The video has 3 Do’s and 3 Don’ts. I’ve separated them on the blog post.
You can find the 3 Do’s here)

 

1. Don’t get stuck in the comparison cycle. 

 

Getting stuck in the comparison cycle can cause you to lose your belief in yourself.
What actually happens is that we often compare someone’s middle to our beginning.
 
When you’re starting out, and you see people that are further along in their journey with you – remember, you don’t know the heartache that they’ve been through.
 
You don’t know all the pain, all the times that they’ve failed.
 
For me, it was running seminars where only a few people showed up.
 
Or running webinars and having technology issues.
 
There has been so many doubts, fears or the tears.
 
I’ve been in business 16 years and it’s been a roller coaster of emotions.
 
Negative comparison is when you look at people that are further along than you with envy, jealousy or shame around where you’re at.
 
We just don’t have time for all that negative energy.
 
We’ve got businesses to build, we’ve got lives to change, including our own. We cannot waste time in comparison.
 
So, when you look at people further behind it in the journey, you don’t want to think “I’m better”.
 
And when you look at people further along you don’t want to think ”I’ve got so far to go how depressing”.
 
Only look at others to support them and to feel encouraged.
 
Look at people further along and think, “Wow, they can do it, I can do it!”
 
I’m so grateful that I’ve got people that I can glean from. People who have gone before me. We can stand on the shoulders of these giants, and learn so much from them.
 
So people that have figured it out along the way – see it as a blessing. You get to enjoy their success, you get to enjoy learning from them.
 
And don’t ever think that anyone is better than you.
 
No one is better than you. We’ve all got different gifts, different types of intelligence, different strengths. So don’t ever think of people in that way.
 
You have priceless value. You could never be paid what you’re worth. You’re worth so much more than you’re charging, I guarantee.
 
So, don’t get stuck in that comparison trap.
 
Okay, number two don’t. And This is a big one.
 
2. Don’t let people with different dreams, determine yours
 
Sometimes people will say things to you, and you can’t listen to it, because they don’t understand your dreams.
 
They don’t have the same dreams as you.
 
People might encourage you to go a different way.
 
You’ve got to trust your dreams, you’ve got to trust in yourself.
 
You have an instinct, you have intuition for your life that no one else has.
 
Yes, seek wise counsel – for SURE!
 
Seek advice, seek mentorship from people you respect.
 
But remember, no one knows you as well as you do.
 
Don’t let people with different kinds of dreams determine yours, especially people who haven’t done what you want to do.
 
If you want to get abs, and someone who has a potbelly is telling you what to eat, or how to exercise, it’s probably not a good idea to listen to them. Right?
 
You wouldn’t listen to someone who’s never had a six-pack before, give you advice on how to get a six-pack.
 
So, why would you listen to someone give you business advice, unless they have a successful business?
 
I’m all for receiving feedback. Feedback is a gift. I love getting feedback.
 
But I like getting qualified feedback.
 
And I only like getting feedback from people I respect.
 
So, if someone gives me feedback, and they don’t understand the dreams that I have, to me, it’s a waste of energy.
 
It can plant seeds of doubt and fear in your mind. And we don’t have time for that. We’ve got things to get on with – we’ve got things to create things to build.
 
So don’t let comments or disagreements online or little things that people say to you affect you.
 
Don’t people speak into your life unless you respect them – and they are successful, according to your definition of success. Then they deserve you to consider their opinion.
 
 
3. Don’t feel guilty about investing in your business
 
Feeling guilty about investing could come in the form of time, energy, or money.
All of these things are necessary to invest in business, especially when you’re just starting out.
 
When I started off, I had to spend SO much time in my business.
 
I was in my mid-20s and I had to just not have much of a social life for a while. Because I was building, and when you’re in the building stage, you just can’t afford to be going out and partying all the time.
 
To build your business, it does take time initially.
 
Once you get through that initial foundation stage and you set up systems, you can pull back a bit.
 
It’s like you go through a wilderness, and it’s tough, but you come out to the promised land. And it’s amazing. But you’ve got to work for that.
 
You don’t get that just by putting in a few hours here and there – that is not enough.
 
There’s no such thing as a get rich quick scheme that lasts.
 
If this is your dream, you have to invest in it.
 
If you want the freedom and perks that come with having your own business, if you want to be your own boss, you need to be prepared to put time, money and energy into it. It’s a given.
 
One of my favorite things about being my own boss is that my boss lets me sleep in. She doesn’t make me force myself up with an alarm.
 
And most of the time, I’m doing things that I find really rewarding. I’ve learned and invested consistently and I’m reaping the rewards.
 
But it took a lot of time and work to get here.
 
Now I can go on a lot of holidays and enjoy myself and have time away from my laptop.
 
I invested over 100,000 dollars and thousands of hours investing into my business.
 
People who don’t understand that will think it’s weird.
 
A lot of people don’t get it. They don’t get that you don’t clock off at 5pm.
 
If you’re a parent, you might not get to watch every single one of your child’s soccer games. Or pick them up from school every single day.
 
Sometimes it’s the nature of business.
 
And it’s your choice. There should be no guilt around that.
 
There should be no guilt around you investing in a workshop or course that’s going to grow your business.
 
If having a business is your dream, there is a price to pay.
 
It’s not about being a workaholic. I’ve been called it before. I’m not a workaholic. I love my job. I’m on purpose. I’m in my calling.
 
So why would I not invest in it?
 
When you value something, you invest in it.
 
So don’t feel guilty for doing that. It’s a requirement of business.
 
And when you’re starting out, usually you don’t have as much money. So you have to invest time.
 
If you’ve got some capital behind you, if you’ve got some savings, then you can invest that to save time.
 
But you’ve either got to put in time or money, usually both.
 
We don’t have the heartbeats to waste on it.
 
It doesn’t have a lot of benefits.
 
So here’s a recap of the three don’ts when starting out in business.
 
1. Don’t get trapped in the comparison cycle.
 
2. Don’t let people with different dreams, determine yours.
3. Don’t feel guilty for investing in your business.
 
If having a business is your dream, remember that it does take time, effort, money, and energy.
 
But if you know in your heart-of-hearts that this is what you want – it’s worth it.
 
I’d love to hear which one was your favourite – pop it in the comment section below.
 
It’s good to not feel alone in business.
 
If there’s anything else I can do for you, please do reach out businesses too hard to do alone. So please don’t suffer in silence. Reach out and ask for help.
 
I would love to support you. 
Go for your dreams,
Kat

 

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3 Do’s When Starting Out In Business

 

In this video and blog post, I share with you three do’s when you are starting out in business.
 
These are three of the most important things to do when starting out as an entrepreneur.
And no matter where you’re at in the entrepreneurial journey, these are great fundamental reminders.

 

(The video has 3 Do’s and 3 Don’ts. I’ve separated them on the blog post.
You can find the 3 Don’ts here)

 

Here are the 3 Do’s:

 

1. Do be visible, and share your journey

 

Being visible is important. A lot of people want to hide away until they get everything perfect. And THEN put themselves out there in the public eye.
 
So what I’m encouraging you to do is share the journey with people while you’re in transition, while you progress.
 
Tell people what you’re up to.
 
So, for example, you say “Hey, friends, this is what I’m doing, Who wants to join me?”
 
Basically, what you’re saying to your tribe is…
 
Join me as I make epic fails… as I take lots of imperfect action… as I give it a crack… as I learn and as I grow.
 Join me as I have some failures, and some successes.
Who wants to come on the journey with me?
 
A lot of people are scared to say that.
But I’ve found that it is powerful when you say to people, honestly, “Hey, I’m starting out, come with me on the journey, come and share the highs and lows with me”…
 
…instead of hiding away for a year.
 
And then trying to make out like you’re really big overnight.
 
This is really common because none of us want to start small.
 
We can’t fear small beginnings.
 
We often want to start out and say I’ve been in business this many years, or I’ve got this many clients, or I’ve done this many speaking gigs.
 
I recommend that you’ve been visible straightaway.
 
Don’t wait until you have loads of clients to start posting testimonials.
 
Don’t wait until you’ve got it all sorted.
 
Don’t wait until you’ve got a beautiful website and a perfect logo.
 
Don’t wait for that.
 
Get out there and start sharing your message.
 
Because you actually DO know enough about your topic.
 
You know enough about what you’re going to be helping people with. You have a lot to share with someone right now.
 
You can get out your phone right now and share some of your wisdom, some of your knowledge – NOW!
 
People love it when you get vulnerable, when you’re real.
 
So don’t wait until everything’s all perfect.
Be visible and share your journey.

 

2. Do spend lots of time with other entrepreneurs

 
There’s an entrepreneurial mentality. And then there’s a 9-5 mentality. There is some crossover, but they are two different mentalities.
 
If you spend too much time with people who don’t understand the entrepreneurial world, you can start to doubt yourself.
 
I know because this happened to me.
 
And it’s happened to a lot of my friends.
 
I was speaking to a client on the phone today. And she told me that she’s done some market research on her friends. And they feel that actually, there’s a bit too much out there that she’s doing.
 
So she’s starting to want to pull back and want to go on visible again and not put herself out there.
 
What I recommended to her is, yes – we’ve got to listen to people. But we’ve also got to remember that people who haven’t started their own business have a different mentality.
 
If you want to be a successful entrepreneur and make your dreams happen. If you want a sustainable business, and not just ‘dip your toe in the water’… if you want to void going back to your 9-5 job…
 
…if you want to be in this for the long term, you’ve got to have an entrepreneurial mindset.
 
It doesn’t come from merely reading. I love books, I listen to books every day.
 
But you’ve also got to spend time with people who have the mindset you want because it starts to rub off.
 
If you don’t have a group of entrepreneurs that you spend time with, you need this.
 
I don’t mean just having coffee. I mean people who can grow you, support you, encourage you, and celebrate your wins with you.
 
People who you can bounce ideas off.
 
And also be honest with you.
 
Iron sharpens iron. When you have the right people around you, you sharpen each other.
 
You both bring your strengths and weaknesses, and you help each other grow.
 
You do masterminds and brainstorming sessions with each other.
 
You need people who contribute ideas to each other, a group where you share your wins and your failures… we all need that.
 
Business can be quite lonely, doing it on your own. And it’s something that I wish that I had grasped earlier.
 
When I started off, I spent so much time on my own. And then when I did catch up with my friends on the weekend, a lot of them were nine to fivers.
 
And they would always say to me things like “You’re always working”.
 
And they wanted to go out at 6pm.
 
For me, my workday doesn’t finish at 6pm. It finishes when the work is done.
 
It’s a completely different mentality.
 
So we need to spend time with other entrepreneurs.
 
If you don’t have them in your friendship groups, you can find them through meetup groups, Facebook groups or networking.
 
There are lots of options out there for you.

3. Make the commitment to keep going, no matter what

 
If we want to make it in business, we need to commit to keep going, no matter how hard it gets, no matter how we feel.
We can’t rely on how we feel if we want to last in business. Because our feelings are up and down.
 
You’re not always going to feel like jumping on and doing a Facebook Live…
 
Writing a blog…
 
Emailing people…
 
Running a webinar…
 
Following up sales calls…
 
But you just need to make that decision that no matter what, I’m taking action. It’s not about my feelings. Especially if you’re an emotional person.
 
You can’t let your feelings dictate your day. Your emotions are signals. They’re not be all and end all.
 
You’ve got to make a commitment and show up because it is actually the higher part of you who wants it.
 
The part of your brain responsible for executive functioning, the prefrontal cortex, makes the decisions for your future.
 
It’s responsible for the reasoning, the planning, the visioning. That’s not made by your emotions, it’s actually made by a very smart part of your brain.
 
Your feelings often come from your hindbrain, which just wants you to be warm and safe and comfortable.
 
So of course, that part of your brain is going to think “It’s easier to stay home today”
 
It thinks “I don’t want to go to that networking event or it’s cold”
 
or “I don’t want to go to that seminar today”
 
or “I’d rather watch Netflix than an educational webinar”
 
We’ve always got that temptation.
 
But if you’ve got the commitment, which actually comes from your why, it will keep you going.
 
The only reason I work so hard in business is that I have such a big ‘why’. I’ve got such a big vision to build a very big and impactful business.
 
To make a big difference in a lot of people’s lives, to reach a lot of people, to train and support and help a lot of people.
 
It’s all about what I want to do for people, and the lifestyle that I want to live as well.
 
And that’s what makes you committed.
 
So no matter what, I know that I won’t give up on my business.
 
I’ll do it till I die as long as I’ve got a passion for it.
 
The passion comes because it feels like it’s part of my purpose and my calling. It’s bigger than me.
 
You are going to have highs and lows, doubts and fears, you’re going to have the temptation to go back and look for a job. That’s normal. It’s all part of the journey.
 
So you need to spend that time with other entrepreneurs to get through those tough times.
 
And make sure that you have a ‘why’ that’s bigger than you commit to it, no matter how you feel.
 
So here’s a recap of the three don’ts when starting out in business:

1. Do be visible, and share your journey

2. Do spend lots of time with other entrepreneurs

3. Make the commitment to keep going, no matter what

So as to not overwhelm you, I have put the 3 Don’ts in a separate blog post here.

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I send out free weekly client attraction strategy tips to help you grow your business and attract more clients. Plus updates on things that are happening like workshops and free webinars.

If you’d like to receive these straight to your email inbox, click the link below and I’ll hook you up ?

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How To Choose Your Ideal Client, Without Reducing Your Opportunities

Do you ever wonder why you’re not getting clients?

It could be that you’re missing out on people because your niche is too broad.

In other words, you’re trying to help too many people, and you’re missing everyone.

It’s the old “If you chase two rabbits, both will escape” Chinese proverb at play…

Meaning, if you put your efforts into trying to fulfill two goals at the same time, you likely won’t succeed in either one.

Are you scared to go too ‘specific’ in your niche, because you might miss out on helping people?

You’re not alone. I’ve talked to a lot of people recently who are really struggling to choose their niche.

They either don’t know where to start…

Or they have chosen a niche, but now they don’t know if they’ve made the right decision.

They’re doubting themselves.

They’re struggling to know whether this person even will pay their money or whether this person even exists…

I also struggled with this for years and tried to be ‘all things to all people’ before realising… It just doesn’t work.

There are two things you can have when it comes to your ideal client – either a broad niche or a micro niche.

It’s very rare to go too micro, or too specific. Most people are going way too broad.

So we want to look at how can we get a micro niche – a smaller group of people who you really going to target and help make the most difference for, as opposed to trying to be everything to everyone.

Saying that our niche is women from 30 to 40 living in Sydney- that’s not a micro niche, that is a massive group of people.

So, why is it important to have a really clear ideal client?

And how do you decide and make it work?

5 Reasons Why It’s Important To Choose A Micro Niche:

I’ve packaged it up into the ‘NICHE’ acronym, just for fun! 😉

N – Narrower focus

When we’re too broad with our niche – meaning we try and help people with lots of different types of problems to get lots of different types of results, we don’t get very good at helping a specific group of people.

We get a ‘little bit good’ at helping lots of different types of people.

But people pay for mastery. People don’t pay good money for generalists, they pay good money for specialists.

For example, if you had a problem with your shoulder for a long time, you can’t figure it out and it’s really causing a lot of pain, you’re probably not going to go to a GP. You would probably want to go to a shoulder specialist – someone who’s expertise is shoulders.

I was talking to a lady today who is looking for a coach and asked me if I do career coaching. Even though I could help her, it’s not the main thing I’m good at so I referred her to someone else.

We don’t want to just take on everyone. You want to think “I’m really good at this specific thing” and stick with it. And get really, really good at it.

You’ll get better testimonials, you’ll get lots of results for people in that area and then you become that ‘go-to’ person in that result or solution.

Having a narrower focus also really helps you when you sit down to write a piece of content or create a video.

If for example, I was thinking “Okay, I just want to help people be awesome. I want to help people to have an awesome life.”

I’m going to sit down with a blank piece of paper and probably think “What am I going to write about?” It’s really hard.

You dilute your message by writing about all sorts of different things and confuse your market.

I used to do this and it really didn’t work!

It was so much easier for me when I chose a micro niche. I narrowed my focus to Coaches, Trainers and Service-Based Entrepreneurs.

I stick with what I’ve done and I teach what I’ve done myself.

So having that narrow focus means that I’m attracting more people who I can know that I can really help.

If you do too many things, you confuse people. Plus, they assume that you’re not a master in any of them.

If you stick to one niche, will become masterful in a specific area (This is better than being ‘kinda’ good in lots of areas).

I – More Ideas

The second reason is for more ideas.

As soon as I choose a micro niche, I had more ideas.

When I was trying to do too much – I was trying to do mindset and business at the same time, it didn’t work.

As soon as I narrowed down more. I could really allow all my ideas to flow and I’ve never had so many ideas constantly downloading.

I’m very specific about the content I consume – it’s all content to help my ideal client because of the narrow focus.

You actually get MORE clarity when you narrow, which kind of sounds weird, but if I was trying to create a piece of content on, for example, how to be empowered. I wouldn’t really have a lot of clarity about where to start.

Or, if I just call myself a life coach – where do you start? There’s no clarity, it’s quite confusing.

If you are more niched, people will know what to expect and be more engaged.

You’ll likely be more consistent with creating content that helps to solve one problem, so you’ll gain momentum.

You know exactly what to create content about. It means that your content will be really, really specific and helpful for that specific type of person.

H – Help more people

People think that if you narrow in, you’re going to help less people.

It’s actually not true. When you speak purely to your ideal client, it’s like a dog whistle that only a dog can hear.

So on Facebook, if people are scrolling, and you’re trying to you’re talking about empowerment, or how to up-level your life or how to fulfill your potential or how to improve your mindset, it’s too vague.

You can miss everyone.

But when you get specific, people think “Oh, she really understands me. My problem, my language”

So, you actually end up helping more people.

When you’re trying to be everything to everyone you can miss them all.

So if you just call yourself a life coach or a mindset coach, and you don’t have a specific problem or a specific solution that you offer, you’re actually going to help fewer people, which is kind of sad, because I’m sure that you’re really good at what you do and can help a lot of people.

E – Expert and Authority

When you choose a micro niche, you position yourself as an expert and authority in that area. You can’t be an authority on how to have an awesome life. Unless you’re Tony Robbins maybe. Or how to fulfill your potential, how to live your best life, how to step into your power. What does that even mean?

You can see what my pet peeves, right?? Only because I did it I tried to do it, and it didn’t work. I’ve used that language before. So if you use it, don’t worry you can still get some clients, but it would be small than if you position yourself as an expert and authority and choose a problem that you solve. And you just get really good at that.

I run a personal development event for women, it’s called Unleash Your Freedom, it’s a multi-speaker event.

When I invite guest speakers when I invite speakers to come and be a guest. I would never invite just a life coach, I will I get someone in who is a master in one area of life. For example, someone who’s a master at health coaching, a master at dating or relationships, a master at finances.

You’ll have more opportunities to speak, speaking, other people’s workshops other people’s events, other people’s stages, if you’ve really honed in one thing.

My one thing is influence, that’s the thing I want to be known for. that’s what I study, that’s what I’m passionate.

So what’s your one thing?

What’s your one topic?

There’s a great book on this, by the way, called the one thing by Gary Keller. It’s brilliant, I highly recommend it. He talks about this – people who are super successful they really focus on one thing.

And you might have a few things under that so under influence I have sales, marketing, packaging, presenting and the strategies that work for me to attract my ideal clients and influence others.

So you have an umbrella topic – it might be confidence, it might be addiction, it might be parenting and under that, you’ll have all your topics but you’re known for that one problem.

So just be clear on who you don’t work with because then you’ll really be able to better help your people and you will just have so much more fun!

The PEEPS Formula

So there’s a formula that I use as a checklist to help people decide “Who are my peeps?”

Once you have an idea of who you’d like to be your micro niche / ideal client, run them through this 5-step PEEPS checklist:

Rate each on a scale of 1 – 10 (10 being highest)

P – Passion (your passion about that type of person): Out of 10 –

E – Experience (your experience in helping solve their problem): Out of 10 –

E – Eagerness (their eagerness for the topic/subject/solution): Out of 10 –

P – Profitability (this is crucial): Out of 10 –

S – Skills (you are skilled to help these people): Out of 10 –

Does your ideal client meet each of these categories? 

Perhaps you have a few different types of clients you want to work with. You can also use this checklist to help you pick one to start with. You can always add more later.

I was working with a guy recently and he had two different people that he wanted as his target market, both quite different.

So I said we’ve just got to just actually got to choose one to get started with. Because if you tried to do target markets at the same time, it’s very difficult.

I tried to do it, it didn’t work.

That’s why people don’t recommend it, because you split your focus too much.

So let’s say you decided you decided on your ideal client.

And you’re pretty sure that’s the one. You’ve run it through the PEEPS checklist.


Now here are 3 keys to really making this work:


1. Choose what problem you’re solving.

Something that I’ve noticed is that many people aren’t clear on the problem that they’re solving.

We need to lay that foundation first, because it becomes the bottleneck if you don’t get it right.

Nothing else will work in your business: your sales, your marketing, your branding – everything.

So you’ve got to get clear on the problem you solve.

People pay when there’s a cost. People pay when there’s a consequence for not doing something.

There’s only very small percentage of the population that pay to make their awesome life even awesome.

Most people pay because there’s a niggling frustration that’s annoying them, and they want to get out of that pain.

2. Be clear on who you don’t work with

A lot of people are really scared to do this because again, it’s excluding people.

I’ve really struggled with this personally, I didn’t want to exclude people I wanted to help everyone.

But I made a decision to stick with my ideal client – who is a service-based small business owner.

I don’t worth with product businesses. I don’t work with people that have a bricks and mortar store. I don’t work with people in corporate – all of those things I don’t understand as well as I do helping expert, knowledge-based small business owners.

I have a lot of people who contact me now, and I just tell them, I’m not the right coach for you. Let me help you find someone who is. I did it today.

Decide who you don’t want to work with. Kind of like your ‘anti’ avatar. The opposite of what you want.

Write it out. Make sure you include all the things you don’t want to attract.

For example:

I don’t want to attract time wasters

I don’t want to attract people who can’t afford my services

I don’t want to attract people who willing to invest in themselves

I don’t want to attract people who aren’t committed,

I don’t want to attract people who aren’t teachable and aren’t going to take actions and follow through.

3.  Let everyone know who your ideal client is

So, put that out there and your marketing, who you’re not going to work with.

So don’t just say “I’m a health coach”.

Say, “I help this type of person to get this type of result and solve these kind of problems”.

Put it in your Facebook

Put it on Instagram

Put on your website

Put it on your LinkedIn

Put it everywhere. Let everyone know who your ideal client is.

Many people are afraid to do this. Maybe they’re scared of losing clients. Maybe they’re scared of losing money.

But I guarantee that if you stick to this, you will attract the right people and you will have a bigger impact.

You’ll also make more money and have more fun!

Are you happy with the number of clients you have?

Maybe you’re not sure who your ideal client is?

Or you have created a program but you’re not sure what to do with it?

Or you’re clear on your ideal clients, but now you need to know how to attract them?

Would you like some help?

This is what I help people just like you with… and I’ve opened up a small number of spaces for a FREE brainstorming session for you this week.

You can go here to claim a brainstorming session — if you’re having trouble getting clarity and knowing what to focus on, I suggest you take advantage of this before the spaces fill up.

This is available for first-time sessions only. 

It really sux to feel like you’re wasting time and not getting the results you want… I can help you to change that if you’d like?

Kat 🙂

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3 Reasons Why People Aren’t Willing To Pay You Money

Struggling to get people to pay you what you’re worth?

This is really important to overcome. In business, cash flow is king.

If you don’t have enough money coming in, you can have the prettiest website, you can have an amazing Facebook page, you can have 5000 followers – but if you don’t actually have people paying you, then you’re not going to be profitable, you’re not going to be able to stay in business, right??

In this video I share with you some really cool tips about how to get clients who are actually going to pay you money. And I specifically talk about three reasons that people AREN’T willing to pay you money.

Find out the 3 biggest mistakes people make that stops them getting paid clients.

 

P.S. Webinar replay available for a limited time!

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