When I started my first business, I had NO idea how to attract clients.

Like, ZERO.

But thankfully, I discovered there is ONE ingredient that fast-tracks the whole process.

WITHOUT this one thing, it’s impossible to attract clients.

WITH it… your business can rapidly grow to unbelievable levels, exponentially. 

And it’s this. → TRUST ←

In fact, once you have trust, you completely separate yourself from your competition.

The challenge is, how do you build trust online in a saturated market?

Especially when there are so many others out there who do what you do?

I recently did a coaching call with the people in my inner circle program and someone asked, how do they build more trust with their audience?

There are certain strategies that increase the speed at which trust happens. 

So, here are 3 powerful ways to consistently attract clients online.

This is going to help you feel more confident in being out there online, sharing your expertise, and standing out from everyone else.

These 3 principles can really transform the way you do business.

This is not theory, this is not something I googled, this is what I’ve noticed in my business and other experts in their businesses that really assist you in attracting clients.

There are 3 stages to signing up a client: attract, capture, and converting.

Today I’m focusing on the first step – attracting clients.

So what I’m going to talk about in this video are strategies to set yourself apart and overcome the skepticism and the resistance that people have when they see you online.

When it comes to attracting clients consistently, building trust is crucial. (Obviously!)

Choosing the right words to use when talking about your program or service and providing value is CRITICAL to getting it sold.

For years I struggled to know how to share the right words.

I needed to learn the art of compelling content from my mentors and experts, and it changed everything for me.

I learned how to influence others, so they are inspired to take action.

And since I discovered how to create powerful, persuasive content, I’ve been able to generate 6-figures annually in sales.

I’ve also taught hundreds of Coaches over the years (who had barely any marketing experience) how to use these same strategies to make their funnels and presentation convert.

And how to do that even if they’d previously struggled to create compelling content.

That’s why I’m sharing this with you today. Because I know how important it is to build trust in order to run a successful business…

There are certain strategies that increase the speed at which trust happens.

Think about referrals. Think about a time when someone referred you to a business that they were really happy with.

How much trust-building do you have to do when someone refers someone?

For me, if I get referred to a program, I join really fast without doing a heap of research.

So the faster you can build trust with someone, the faster and they are likely to become a client.

If someone is looking to spend money to solve the problem that you can solve, and there is trust there, it’s likely they will buy.

However, referrals are great but they are not a sustainable solid foundation to build your business on.

So I created a simple framework that I wanted to share with you.

I call it the Trust Arc.

It’s 3 superpowers combined that create very deep and rapid trust.

A – Authority

Authority is a sense that there is achievement or status in someone’s life.

Putting authority into your Website, your landing pages, your social media, your emails – it’s all an important part of your marketing process.

Feature you speaking at conferences, writing in a magazine, speak at a summit, or on a podcast.

If you don’t have this status yet, be proactive by reaching out to businesses that have an existing audience and offer to speak on their platform based on the topic you’re an expert in that their audience would benefit from.

This is how you build authority.

If you do this, then you pull across the status from that publication onto you.

Think about:

• The way you show up online – you want the audience to have a great experience with you

• The images you post

• Your zoom background

• What you wear

Unconsciously there’s something that happens in our brain when we think that person is further ahead of us, they are further down the road.

Maybe it’s how much money you’ve made.

Maybe you’ve written a book.

Maybe you’ve spoken on a podcast.

Maybe it’s how many clients you’ve helped.

Adding authority is one of the most important ingredients to trust.

R – Results

The R of the Trust Arc is results.

More than ever, people want results. Gone are the days where people will sign up with you just because you have a few written testimonials on your website.

Those days are OVER. You have to PROVE that you know what you’re talking about through your content.

You’re probably not going to go to someone’s website and read their testimonials word for word.

But you need to see them.

What you’ll probably do instead is consume their content. You’ll see if what they are saying is valuable.

Alex Hormozi asks in his book ‘$100M Offers’, “Is your offer so good that people feel stupid saying no?”

Ask yourself this question, “Is my offer so good that my potential dream clients feel stupid saying no to?”

If not, refining your offer to make sure it gets results needs to be your first priority.

If necessary, price your offer at a lower price point that will get people in, and you can always increase your prices in the future.

Make sure to share the results that you are creating for your clients. People are longing to see what they can achieve, so don’t be afraid to share these successes.

I know it’s not always easy and can feel a bit like bragging. But the people who are sharing their results are the ones who are attracting more clients online.

Remember – Success breeds success!

C – Connection

I’m sure you’ll agree, most of the world right now is craving connection.

People are drowning in information, but starving for connection.

People want experiences with you.

They don’t want ‘self-paced’ courses watching hours and hours of videos. Those days are gone.

Only around 7% complete an online course when it’s just purely online.

People want connection with you in live events, workshops, Q&A sessions, regular videos, and a quality community.

So, if you don’t have connection and community as part of your offer, then you are missing out on a big piece of trust.

If you’re not showing up regularly on video and ‘looking people in the eyes’ (you looking at the lens of your camera gives the impression that you are looking them in the eyes which gives them the sense of connection with you) …

… get better at connection online and you will stand out above the crowd.

You can reach mastery in presenting by consistently showing up and working on connecting.

People want experiences – not information.

So there’s the Trust ARC:

A – Authority

R – Results

C – Connection

I hope you found this valuable.

If you feel that someone in your world might need to hear this, and it could be valuable to them, please share it with them.

Do you want help doing this so you can get more quality clients?

I work together with people in the following areas:

1) Creating compelling content that converts

I help you craft the right language to attract your ideal client, so the right people can immediately see what you’re all about and that your program is right for them. We also makeover your existing marketing and online presence and make sure your offer is irresistible.

2) Creating automated marketing funnels

I help you create a 24/7 marketing machine that you can rely on and also massively frees up your time. You don’t need to be a tech expert, I hold your hand and walk through it every step of the way with you.

3) Creating profitable presentations

We use my proven process to craft the right language that signs ups truly ideal, quality clients from your presentations.

In order to be the best candidate to get results, you must have experience serving clients in your area of expertise and getting results, and already have a pretty clear idea of what problem you solve and who you enjoy helping the most.

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your coaching business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with Coaches who are also growing their business

It’s our Facebook community where ambitious Coaches learn to get more income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

Do you ever wonder how to stand out in the saturated coaching industry?

The landscape is changing so fast with more and more people becoming coaches and heading online to do business.

That means, that we as coaches need to level up the way we engage with our audience, communicate our value, and how we can help them with our own unique brilliance.

Being a good coach is not the same as being able to grow a successful coaching business.

In fact, less than 24% of coaches are able to sustain themselves and focus on coaching full-time.

Only a profitable coaching business (not just coaching) gives you the FREEDOM to coach people all around the world from anywhere…

… and enjoy a great lifestyle, help lots of people, and be rewarded for it.

The coaching industry is the second fastest-growing sector in the world. In 2021 it’s estimated to be valued at over $2.4bn and is still growing.

People in all spheres are recognising that they’re facing hard challenges which they’re not prepared to solve on their own.

They are looking for help and the demand for coaches is increasing.

More organisations and individuals are using coaching services than ever, and it’s predicted that specialised expertise will play an increasingly prominent role in the success of coaching in the coming years.

According to a survey done by Acuity, 22% of coaches said their revenue was totally unchanged and 52% said they saw an increase in revenue during 2020.

Experts are projecting exponential and explosive growth from this year to 2022 and beyond.

So … how do you stand out in the saturated coaching market?

I’ve been in this industry for over 10 years and there are patterns that I’ve noticed over the years that I think are going to be very valuable for you to know.

Moving into the future, there are 3 things I think we’re going to notice more of…

1. The need for up close and personal assistance

This is what coaches do so well, and the need is growing. This can’t be replaced by AI.

The coaches and experts who are offering a higher level of help – premium personal help – are the ones who will stand out.

Unless you’re a world-class marketer, it’s too hard to create a stand-alone online course and expect to make a significant passive income from it.

The amount of resistance that’s in the industry now of online courses is so much higher.

There is such a low barrier of entry for people to create courses now. Everyone’s doing them.

So stand-alone, online courses are going to decrease in terms of their sales.

So, if you’re thinking about creating a passive course where there are no other elements involved, I would be cautious about doing so while heading into the next season.

Online courses on going to decrease because there’s a saturation in the market.

People are sick of just getting a login and saying, “Here you go, watch 185 videos and figure out how to apply it to you.”

People are wanting accountability. They’re wanting hand-holding and specific, personalised help for them.

They’re wanting transformation.

So if you want to sell online courses – the ones that are going to stand out in the future are the ones that have support along with them.

People want live experiences with you – live events, live workshops, masterminds, coaching experiences, Q&A sessions.

There needs to be human interaction with you and with other people doing the same journey, and a transformational, experiential approach.

2. The need for results-based services

People want to achieve results in a shorter period of time. They want more intensity and faster outcomes.

Organising your knowledge and experience will make you a highly sought-after coach, especially if you’ve personally faced complex problems and discovered solutions that will be of massive benefit to the people you serve.

With so many new people entering the coaching business, barriers to entry are rising.

Up till now, all you required was word-of-mouth referrals but that’s not sustainable.

How do you, as a coach, grow your business?

You organise your knowledge and share valuable content.

Content marketing is projected to be the primary method of promotion in the coming years because it allows you to position yourself as the expert.

With content marketing, you can carefully craft your message and deliver it in your own voice, all in your own time frame.

You can respond and engage with people even before they’ve signed up and establish trust and authentic relationships.

Offer to be a guest on relevant podcasts and summits. Run your own online events.

Share content regularly – written and spoken, to get your wisdom out there.

Keep building your following, and sharing your specialised knowledge. This will make you better at understanding what your followers want and need so you can deliver it to them.

And most importantly, focus on doing whatever it takes to provide massive value to your clients and getting them results ASAP.

3. The need to focus on what only YOU can do

2021 is seeing an increase in the necessity of effective automation tools.

To grow a sustainable 6-figure business, automation is a must.

When you have automated funnels in place, you can focus on what you LOVE and what you do BEST.

You are not only the coach, you are the business owner.

As you get further along your journey in business, you realise the benefits of automating so many of your tasks using technology.

There are some really great marketing tools that can reduce your tasks in half. If you’re neglecting them you’re leaving so much money on the table and so many opportunities untapped.

If you want to scale up, you need to switch from manual to automated.

If you haven’t already decided, please decide today that you’re going to stop running your business manually.

Decide you’re going to build a profitable, scalable asset. Which means having proper systems.

As my coaching business started growing, I realised I needed to learn new skills, mainly getting my funnels in place.

A lot of people freak out when they hear the word ‘funnels’. But a funnel is just a client journey. It’s a way of looking after people when you’re not there.

It took me a few weeks to learn how to create funnels. But if it took me 6 months, I would do it because now I get to benefit from it, years later, and I get to benefit for LIFE having learned how to do it.

And even if this cost me $5000 or $10,000 I would still do it for the certainty it brings. For me, it’s just a no-brainer.

The only way to do what only YOU can do is to be automated in the other areas to free up your time.

So What Do These Trends In Coaching Mean?

1. The relationship-driven approach and the experience will play a vital role.

2. It’s more important than ever to get real, tangible results for people.

3. Only coaches with marketing skills will survive.

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your coaching business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with Coaches who are also growing their business

It’s our Facebook community where ambitious Coaches learn to get more income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

For the past two decades, I’ve been on a quest to understand what separates the winners from the people who give up.

What I’ve discovered is that the ability to create a winning mindset is at the heart of transformation. 

Over the years, working with thousands of people, I’ve observed many successful people and many others who have given up.

I believe that winning in business is not about beating others. It’s about winning the war over your fears. 

In the words of Roger Staubach:

“Winning isn’t getting ahead of others. It’s getting ahead of yourself.”

Winning is about overcoming your personal challenges, discovering what you’re capable of, and showing yourself that you can do things you never thought were possible – because that’s what makes you win.

In 2006, I decided that I wanted to compete in a bodybuilding competition, in the figure division, because I wanted to see what I was capable of and I wanted to have a goal that scared me.

I thought that I would just do one competition, develop the mindset, learn the skills and that would enable me to coach other bodybuilding and fitness competitors in the future. 

But the taste of victory was very addictive and I ended up doing 10 competitions over a period of 8 years in 3 different countries.

I placed in the top 3 in 9/10 of the competitions, winning gold 3 times. In the 10^th competition, I came last. And that was also the last time I competed.

(Losing doesn’t feel good!! 😉

The funny thing was, it was the only competition where I didn’t hire a coach. No wonder I am so passionate about the value of having a coach to stay accountable to.

One of the most important lessons I learned through competing is that your outcomes are not determined by who you are for a few minutes; they’re determined by the person you are on a consistent basis.

The way I define a winning mindset is being strong-willed in a way where you believe you can achieve what you set out to.

A winning mindset is an attitude of action over time. 

We don’t all want to be champions; most people don’t want to enter competitions. But we all have a deep desire for growth – and for being the best we can be. 

We all have a different definition of success.

The dictionary definition is “the accomplishment of an aim or purpose”.

Standing on stage, hearing my name called, and receiving a trophy for first place represented a feeling of victory I’ll never forget.

But the private victories I won, when no one was watching, have been the most meaningful. 

The days when everything within me didn’t want to train but I did it anyway.

The moments when I had a very emotional day and all I wanted was to bury myself in a bowl of pasta and a glass of wine, but I ate fish and veggies and hit the gym instead. 

Those are the moments that have stretched my capacity and showed me I could conquer my primitive brain. 

A lot of people I’ve worked with have told me their greatest feeling of victory was conquering their fears and doubts, and developing habits that made them feel proud of themselves. 

It takes a focused decision to change our thinking to push through the resistance that’s between us and our winning mindset. 

I used to have so many negative thoughts. I really lacked confidence and my self-image was bad. At the schools I went to, people constantly put each other down. It was normal to judge and criticise people. 

Fortunately, I had an awesome Mum who introduced me to faith and personal development.

I read her Jim Rohn and Zig Ziglar books and listened to her tapes about standing on the shoulders of giants. 

I was stuck in a job I hated for many years until the internal work I was doing on myself, through personal development, pulled me out of it.

Muhammed Ali said “Champions aren’t made in gyms. Champions are made from something they have deep inside them – a desire, a dream, a vision… the will must be stronger than the skill” 

A lot of people want the strategies, but strategies are pointless if you don’t have the mindset underneath them to support them. 

Otherwise, sabotage behaviours come in.

For a lot of people, their internal emotional wounds are running their life. When you give your wounds energy, that becomes your life. 

You say things like:

“I don’t have enough time.”

“I just can’t get myself to follow through.”

“I do well for a while, but it doesn’t last.”

“I have to think about it.”

“It’s too hard.”

As Henry Ford says, “Whether you think you can or think you can’t, you’re right”.

So here are 5 ways to develop a winning mindset in business …

1. Commit to your own success

Commitment is the ability to stay loyal to what you said you were going to do long after the mood you said it in has left you.

To stay committed, you have to have a reason.

The reason I’ve been so consistent is that I made a promise to myself that I would do whatever it takes to succeed. Because I believe that the gifts I’ve been given are meant to be shared. I believe that by constantly evolving into my best version, I help others be their best version too. 

That reason, that promise, is so strong. Because that promise has a deeper meaning to me, I’ve stayed committed, no matter how hard it gets, and no matter what it takes.

What’s your reason?

It has to mean something to you. When you have a real reason, you won’t give up.

If you don’t have clarity of that reason, you’ll probably live life aimlessly, and always find yourself back at struggling with commitment.

Commitment is not just about setting a goal, but living by a standard.

Staying committed means being willing to be uncomfortable. The truth is, in life, you are going to be uncomfortable regardless.

Outside your comfort zone is where magic takes place.

2. Show up like you’re performing

Give 100% of what you’ve got each day. 

My coach taught me to give 100% on any given day. That doesn’t mean 100% of your full potential that day, but 100% of what is available to you that day. Some days it might be 70% of your full potential, but it was 100% for that day. 

Winners know that if they don’t perform at their highest level each day they won’t be satisfied. They’ll feel itchy and restless.

Think about your best effort. 10/10 effort. 

Now think about how you’re showing up at the moment in your business most days.

Are you giving your best effort? Or maybe you’re showing up at a 6 or 7 out of 10?

This isn’t about perfection. We can’t always show up as our best. We all have off days but we can be intentional about how we want to show up most of the time.

Most people know deep down that they aren’t committing 100%. You can’t feel like a winner if you’re only putting in 70% effort most of the time.

I heard an interview recently with Mark Schulman, the drummer for Pink. He said … “I remember hearing Billy Idol say, “I will sing every note like my life depends on it.””

A winning mindset is the belief that the attitude and energy levels we choose become the primary fuel for all of our performances.

And everything you do is a form of performance – down to the zoom call you were just on, to the content you’re about to post on social media. 

How do you show up in your business?

As though you’re performing? Or just cruising along, just getting by? 

If you want to show up with superior communication skills, masterful influence, engaging effectively, and be focused, productive and passionate in your business, it starts with your thoughts. 

Motivate yourself with your why. 

Winners know they need to motivate themselves. They have a coach to keep them accountable to their full potential. We can’t be our own therapists. Yes, we can be our own best coach but we can’t see what others see. We can’t reach our full potential without having someone coach us and push us beyond what we can do ourselves.

But coaches and mentors are there to guide us and teach us and train us and support us. They’re not there to motivate us. That’s an inside job. 

Winners aren’t searching constantly for something or someone to motivate them. That’s not someone else’s job. The greatest way to motivate yourself is to be constantly thinking about your ‘reason why.’ Motivation is always needed – especially during the low times. Those low times are often when people get derailed.

3. Surround yourself with people on the same mission as you

Get good at saying no to the things that do not move you toward your “yes”.

With a winning mindset, you’ll choose to give up some things that you’re used to having. You’ll choose to do some things that you don’t want to do because it’s going to lead to something greater.

Champions are strategic in what they do as well as what they allow in their life and outside of it. Some of the strategies around discipline may be changing your environment because it’s vital to your success.

Who you surround yourself with is what you will become.

Evaluate your circle of people.

Do you want the mindsets they have? Does your environment add value or deplete from your goals?

Get around people who make you better. Put yourself in growth environments regularly.

4. Be present with whatever is in front of you

Your focus is one of the most powerful tools you can use in business. It’s where your attention is.

Whatever you do, be it bodybuilding or business, your focus is everything.

Imagine you’re in the middle of a Zoom call, or in the middle of writing a blog. Do you allow your mind to wander off somewhere else? Do you find it difficult to stay in the current moment, either worried about the past, or anxious about the future?

If so, your performance takes a hit because you’re not 100% centred on the task in front of you.

It’s so important to focus on what you DO want, not on what you don’t want.

We have control over our thinking and our actions – that’s it.

Focusing on things in the past or future, things you have no control over, or things that don’t involve your actions sets you up for unnecessary anxiety.

Being focused is about attending your mind to what you’re currently doing and being present. Being here. Now.

Focus is like a muscle. You train that muscle and it gets stronger with time. You stop paying attention to it – and it starts lacking.

Focus makes all the difference. It closes the gap between your vision and your reality.

When I was training for competitions, if someone asked me which muscle I train the hardest, I would tell them that it would be my mindset. It makes all the difference in the gym, on stage, and in business.

Once you start to access your winning mindset and apply it, you’ll notice a change. You will start to see a shift in who you become. 

5. Keep showing up consistently

What you are working on is not going to change immediately. You’ve been putting in the work. You keep doing it but you don’t necessarily know when the winning moment will come.

Champions understand that the process must be trusted. You cannot take shortcuts in the process. Some of us want to get there so fast.

However, the definition of the gardener’s mindset is this: “You have to know growth is taking place even though you cannot see it.” You must trust that you are doing the right thing although you cannot physically see it.

One day this work will all pay off.

Before I had a six-figure business, for years I sat in my room, creating videos from my heart. Every day I planted seeds. Every day I trusted the process and every day I grew, even when I didn’t realise it. 

In the beginning, no one was asking me to speak. Now I have constant invitations.

A lot of people start something and within a few months, they throw in the towel and give up because the result is not instant.

It is not enough to be committed and disciplined if you are not consistent. You have to show up regardless of how you feel. Plant seeds every day, water them, and they will grow.

The misconception many people have is they think they have a consistency problem when actually they lack commitment.

Think about everything you have been consistent about within your everyday life. You were probably consistent in going to school. You have been probably been consistent in going to a job every day. You may have been consistent in taking care of your kids. 

How can you apply the same consistency you’ve applied in other areas of your life to your business?

You need to be relentless in your pursuit of what you want in business. That means you never give up, no matter what. You are persistent in the face of obstacles – you might get disheartened but you refuse to let it keep you down. You show grit and you back yourself.

You perform the best you can and overcome any challenge because you realise that every challenge you face is smaller than you. 

That challenge in front of you is something you were built to overcome. The challenge can grow you in your pursuit to conquer it.

Do you want to find out exactly how to do this in order to grow your business?

This is an invitation for coaches, consultants, and experts who already have achieved results with people and want to earn an extra $5k-$10k+/month ASAP by signing up new, quality clients.

We would work together intensively to:

1) Make your offer irresistible. I’ll help you uplevel your package for your stage in business and the stage that your ideal clients are at to create rock-solid certainty in your offer. We’ll unpack in-depth your client’s journey from point A to point B and refine your signature system. Then we map out the best ways to attract your best-fit clients.

2) Clarify your language. I’ll help you discover and craft the right language and messaging to call in the right clients. We get clarity on their existing beliefs and how to shift their beliefs to inspire them to want to take action and create results.

3) Present content that converts. We use my proven process on video or in posts and emails to attract truly ideal, quality clients. I make sure you’re following my frameworks as precisely as possible – so that you get enquiries from your content.

In order to be the best candidate to get results, you must have experience serving clients in your area of expertise and getting results, and already have a pretty clear idea of what problem you solve and who you enjoy helping the most.

You must also be willing to create content, either writing and/or being on video and sharing your thoughts about the topics you’re an expert in.

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your coaching business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with Coaches who are also growing their business

It’s our Facebook community where ambitious Coaches learn to get more income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here