Kat Millar

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How To Write Content That Connects – Tip #5:

When I was little, I loved listening to stories on the radio on Sunday morning.

One of my favourites was Bad Jelly the Witch. Does anyone remember it? I clearly recall the feeling of waking up with excitement to hear the tone of the storyteller's voice and vividly imagine the story. My sisters and I would listen to it while we ate toast in our pyjamas.

Storytelling is what connects us to our humanity. It is what links us to our past, and provides a glimpse into our future.

Instead of just sharing 3 tips or 5 steps, add a story and suddenly your tips are more interesting.

When you share both your tips and your stories, the right people will gravitate towards you. It makes our writing more exciting and enticing.

Interesting things happen to all of us - and we all have unique perspectives on how to express.

You don’t have to tell earth-shattering stories, everyday stuff is fine, just make sure you share your lesson or wisdom from it.

We desire to be drawn into a story and enjoy when a story builds and has a satisfying conclusion. We enjoy being moved by a story.

Stories help us see ourselves as we are, as we used to be or how we want to be.

Stories entertain, educate, entice, influence and inspire us.

I recently heard 3 types of storytelling that work well for business owners:

  1. ‘Redemption’ stories - basically, where things were bad and got good – and the lessons learned along the way
  2. Walk away stories - e.g. Beyoncé leaving Destiny’s child, Elizabeth Gilberts 'Eat Pray Love' experience of walking away from her life to travel the world
  3. You are not alone’ stories. We seem to be drawn to stories that have characters that are like us or people we know. Stories help us feel less alone and reaffirm our own humanity. They give us hope about what’s possible.

What you put out into the world matters. It's important that it doesn't get lost in the sea of the online world. Story helps prevent that happening.

Tell stories.

 

Got a story to share? I always love hearing and sharing inspirational stories. Please email me if you'd like your story to be featured here.

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How To Write Content That Connects – Tip #4: Be Passionate

I was recently helping someone with a challenge they were going through. At first, we weren't really getting to the heart of what was going on. But when I asked “Why is it important to you that you change this?”, the difference was instant. I got a passionate and heartfelt reply. We got to the nitty-gritty truth of what was really going on.

It was such a great reminder of the power of passion. When passion comes out to play, magic happens.

Passion defies logic. There's so much factual information that we can access online. But facts without passion rarely connects.

Think of an article you've read that was boring and bland. Compare that to an article where the writer is having a good ole' rant, making a bold statement, or speaking with conviction. Big difference.

Passion is one of the most important tools we can use to connect.

Us humans typically are moved to take action because of emotion – because we feel something. And passion is one of the most exciting qualities you can have when you are sharing.

It makes people feel.

What are you so passionate about, that you love that you speak about it with gusto and energy?

Speak about that more often.

When you uncover, rekindle and enthusiastically share your passion through your words, it’s like a magnet to your followers.

Passionate people come across as more energetic, motivated and enthusiastic. They appear more committed to themselves and their message. They attract others.

If you can express why something is important, it will draw more passionate people towards you.

People cannot help but feel inspired by passion. It's infectious.

If you have something to say. Say it fully.

To share content that connects, don’t just be factual.

Be passionate.

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How To Write Content That Connects – Tip #3: Be Surprising

Social media is saturated with photos, videos, content, promotions, and opinions.

Have you ever found yourself scrolling and suddenly felt compelled to stop and read, even that long post?

Have you ever thought about why you stopped to read it?

Often it will be because you were surprised, intrigued or challenged. You have caught something unexpected and your brain wants to get to the bottom of it so that it can have closure.

Or because the writer has taken the time to educate or inspire you with something new.

How can you apply this to your connect creation?

By posting things that may come as a surprise. It will help capture your reader's attention.

“Today my life changed because...”

“Someone just offered me $1000 and I said no… here’s why”

“I’ve never thought of this before”

Our brains constantly crave novelty. If you want to avoid being like the masses, post things that your audience does not expect you to say. It will stop people scrolling in their tracks.

If you want to stand out online, be surprising.

Take a little extra time to think about how to say what you want to say, in a little bit of a different way. ️

It doesn’t have to take a lot of extra time or effort - just a few minutes to sprinkle some different flavours throughout.

It doesn’t have to be every single post. It’s more important to be helpful than profound. But now and then think about how you can say something in a different way.

Your message is important. Make sure you get it heard.

Be surprising.

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How To Write Content That Connects – Tip #1: Be Yourself

Would you like to know how to write engaging content that connects with your ideal clients, authentically?

Many business owners tell me that they don't know exactly how to effectively word their content and they get stuck not knowing where to invest their time, money and efforts.

Writing effective content doesn’t have to take hours or be stressful.

It's a skill that can be developed simply with the right strategies and know-how.

In this blog post series, I’m going to be sharing 5 tips for writing content that connects.

Here's tip 1:

Be Yourself

The world is never going to stop telling us who we’re supposed to be. It will often do everything it can to convince us that we need to be more. ⠀⠀⠀⠀

The marketing messages are getting louder trying to convince us to be something or someone that we’re not.⠀⠀⠀⠀⠀⠀⠀⠀⠀

If we want to create content that truly connects with our followers, we need to show up as ourselves. Our sometimes messy, imperfect, quirky selves.

Being seen as ourselves and showing up REAL is usually what our soul is craving and others are craving also. Even though it can be tough.

Being ourselves doesn’t mean being sloppy or not putting forth our best effort. It does mean that we may choose to post something that we know isn’t necessarily popular or perfect.

It could be something that shows our flaws. Or something that could be taken as bragging rather than celebrating a win or showing gratitude for something in our life.

I don’t think any of us would say we want people to like us for who we’re NOT. Deep down we want to be accepted for who we ARE.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Let people see behind the scenes, into more of the real you, so they can connect with you on an intimate level.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

This doesn’t mean airing your dirty laundry or your problems. It does mean expressing yourself in a way that feels genuine, authentic and your you-est you.

Share your wins and your challenges. Share parts of you that are seemingly unrelated to your business or promotions. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Remember that connection comes when people feel that they know, like and trust you.

Real connection comes when we choose to show up in our realness – as my friend Jaimee says, in our ‘Allness’.

Messy or neat, quiet or loud, fun or serious, smart or silly, vulnerable or quirky, confused or certain.

They’re all parts of us.

Be yourself. Yourself is awesome.

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