I was recently helping someone with a challenge they were going through. At first, we weren't really getting to the heart of what was going on. But when I asked “Why is it important to you that you change this?”, the difference was instant. I got a passionate and heartfelt reply. We got to the nitty-gritty truth of what was really going on.
It was such a great reminder of the power of passion. When passion comes out to play, magic happens.
Passion defies logic. There's so much factual information that we can access online. But facts without passion rarely connects.
Think of an article you've read that was boring and bland. Compare that to an article where the writer is having a good ole' rant, making a bold statement, or speaking with conviction. Big difference.
Passion is one of the most important tools we can use to connect.
Us humans typically are moved to take action because of emotion – because we feel something. And passion is one of the most exciting qualities you can have when you are sharing.
It makes people feel.
What are you so passionate about, that you love that you speak about it with gusto and energy?
Speak about that more often.
When you uncover, rekindle and enthusiastically share your passion through your words, it’s like a magnet to your followers.
Passionate people come across as more energetic, motivated and enthusiastic. They appear more committed to themselves and their message. They attract others.
If you can express why something is important, it will draw more passionate people towards you.
People cannot help but feel inspired by passion. It's infectious.
If you have something to say. Say it fully.
To share content that connects, don’t just be factual.