How To Write Content That Connects – Tip #5:

When I was little, I loved listening to stories on the radio on Sunday morning.

One of my favourites was Bad Jelly the Witch. Does anyone remember it? I clearly recall the feeling of waking up with excitement to hear the tone of the storyteller's voice and vividly imagine the story. My sisters and I would listen to it while we ate toast in our pyjamas.

Storytelling is what connects us to our humanity. It is what links us to our past, and provides a glimpse into our future.

Instead of just sharing 3 tips or 5 steps, add a story and suddenly your tips are more interesting.

When you share both your tips and your stories, the right people will gravitate towards you. It makes our writing more exciting and enticing.

Interesting things happen to all of us - and we all have unique perspectives on how to express.

You don’t have to tell earth-shattering stories, everyday stuff is fine, just make sure you share your lesson or wisdom from it.

We desire to be drawn into a story and enjoy when a story builds and has a satisfying conclusion. We enjoy being moved by a story.

Stories help us see ourselves as we are, as we used to be or how we want to be.

Stories entertain, educate, entice, influence and inspire us.

I recently heard 3 types of storytelling that work well for business owners:

1. ‘Redemption’ stories - basically, where things were bad and got good – and the lessons learned along the way
2. Walk away stories - e.g. Beyoncé leaving Destiny’s child, Elizabeth Gilberts 'Eat Pray Love' experience of walking away from her life to travel the world
3. You are not alone’ stories. We seem to be drawn to stories that have characters that are like us or people we know. Stories help us feel less alone and reaffirm our own humanity. They give us hope about what’s possible.

What you put out into the world matters. It's important that it doesn't get lost in the sea of the online world. Story helps prevent that happening.

Tell stories.

Got a story to share? I always love hearing and sharing inspirational stories. Please email me if you'd like your story to be featured here.