Kat Millar

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How To Create Content That People Will Want To Read

Do you want to know how to write content that people really want to read?

It’s simple when you know how.

Many people are frustrated that their content isn’t getting them clients, and when I look at their content, I can see why.

There are crucial things that are missing.

Content that makes people want to read has certain ingredients and if you miss them, you can miss out on clients.

When you know the secrets, it can almost seem like magic!

But it’s not.

It’s knowing the ingredients that make content compelling.

If you don’t know how to write content that people want to read

1. You end up wasting so much time. You don’t want to spend hours and not get a return on your investment of time.

2. You feel disappointed and discouraged when you don’t get the result you hoped for.

3. Your content doesn’t do its job of building your business. Content is ultimately meant to lead to you getting clients.

When you KNOW how to write content that people want to read

  1. You impact more lives.

2. More people reach out to you. Your content turns your followers into your clients.

3. Meaning, you never have to worry about how to get clients or how to make money again.

In this video I share:
3 ways to write content that people will want to read.
You can check out the video here…

1. Use green language, not red language

There are certain words and phrases that attract and engage people and certain words and phrases that repel people.

What makes language green?

It appeals to the subconscious desires that your audience has.

There are loads of subconscious desires that we all have – I’ll give you a few here that are really powerful to use in your content.

A Harvard study showed that 95% of our buying decisions are made subconsciously.

We typically make decisions based on emotion, and we justify our emotional decision and back it up with logic.

There are words you can use that trigger an emotional response.

The FEM Triad

1. Faster – The desire for speed – faster – things to happen in less time

2. Easier – The desire for ease – to save effort, energy and exertion

3. More – The desire for increase – growth – novelty – different – drama – curiosity – novelty

If you can show someone how to make things faster, make things easier and get more of what they want with your content it will definitely make people want to keep reading.

This means we need to know what our ideal audience wants – and give it to them.

2. Share about pain killers not vitamins

If you want to write so that people read, and speak so that people listen, you need to share in a way that shows them that they need something.

I’m going to say that again because it’s so powerful.

Share in a way that shows them that they need something.

A vitamin is something that’s good for you. We take them for future health benefits. Often we forget to take them. We think we should. We don’t notice if we miss it.

Vitamin content is missed. It makes people tune out.

If you have an extremely debilitating headache you don’t need reminding or being convinced or advertised to. You go looking for a painkiller.

  • What is the pain your people are in?
  • What is the pain killer that your clients are looking for?

And how can you provide that for them…

…that’s when people sit on the edge of their seats.

That’s when people seek you out.

3. Help people overcome barriers to action

One of my clients said to me once; “Kat, I’m thinking I need to post more funny stuff on my Facebook business page because the funny stuff gets the most likes.”

I’m not sure if you’ve fallen into that trap before, but likes are not the goal. Getting people to take the next step towards you is the goal – the step towards becoming a paid client.

You want to ensure your content helps people to actually take action to change their life, not just to entertain them.

‘How To’ videos are everywhere on the internet.

It’s the most searched term on Google. But we’ve got to remember, that it’s not just about people learning.

It’s about people doing. It’s about people taking action on what you’re teaching them.

When you’re thinking about your content for your social media, ask yourself; ‘How can I help people overcome their resistance to changing?’

‘How can I have them overcome their biggest objections to taking action on what I’m sharing?’

Then use your content to overcome these.

Hope this has been useful.

Big love,

Kat xo

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:


1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here

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3 Scientifically Proven Elements Your Content Needs To Get More Leads

If you want to get more leads and clients from your content, it’s important to understand influence.

Not only understand it, but use it ethically, elegantly, and effectively.

Frank Kern, one of the top marketers in the world said,

“Inspiring people to put their hard-earned money into your
pocket instead of theirs is one of the hardest things to do.”

When you know how to influence elegantly, you can get people to cross what I call the decision bridge.

The decision bridge is between where someone is right now and taking the next step towards you.

Your potential paying clients are standing at the decision bridge and influence is the bridge that takes them to the other side of working with you.

Your potential paying clients are standing at the decision bridge and influence is the bridge that takes them to the other side of working with you.

In this video, I share:
‘3 Scientifically Proven Elements Your Content Needs To Grow More Leads.’ 

And how to create influential content from the very inventor of the art, Aristotle. 

You can check out the video here…

I read a quote recently by Peter Cunningham, from Geneva Leadership Alliance. He said, “You can learn all the knowledge in the world about the changes you want to make, but if you can’t influence other people, you will only have frustration to look forward to.”

Knowing proven influence principles can change everything for you and business.

The best part is that being able to get clients from our content is not reserved for a gifted few. Anyone can learn how to do it. 

The 3 scientifically-proven elements that you can use to create influential content come from Aristotle.

Aristotle was a Greek philosopher, and one of the founding fathers of communication theory.

Aristotle believed that persuasion occurs when 3 components are represented: ethos, logos, and pathos.

1. Influence with Ethos

The first principle of influential content, according to Aristotle, is ethos, or ethics. 

Ethics are what make your audience feel they can trust you.

Trust is exchanged between people much like a currency, it can be given and received. Trust can be built up over time, but once you’ve lost it, trust is hard to rebuild. It’s not impossible to rebuild, however, it just takes a lot of work.

Trust forms the basis of all human relationships and the extent to which you have influence is largely based on the extent to which people trust you and you are willing to trust them.

If you keep your integrity, treat your clients well, and be totally honest, you will maintain your credibility.

This means it’s essential to show your credibility.

You show your credibility through:

 1.  Personal branding

2.  Having confidence in your delivery

3.  Providing real value

“Reputation over money. Every time.“

2. Influence with Pathos: Emotional Content

Aristotle’s second tool of persuasion is pathos, which is the use of emotion.

Without pathos, content would just be a list of facts and no one likes to be bored by plain facts alone.

Some psychologists believe that using human reasoning is simply an attempt to justify your emotional decisions. Whether this is right or not, emotions have the power to trigger action.

The concept of branding is mainly based on brands’ ability to cause emotional reactions and responses to these reactions.

Most people tend to buy emotionally and back it up with logic. Emotions definitely have the power to trigger us to take action.

You use emotions in your content through:

a) Telling stories

b) Inspirational quotes

c) Using vivid language

3. Influence with Logos: Logical Content

Aristotle’s third rule is logos, which is also known as reason.

You can do this through…

1.  The structure of your content

2.  Your referencing of studies, statistics, and case studies

3.  Using comparisons, analogies, and metaphors

Structure helps people stay engaged and keep reading.

If your content does not have logic, and a clear flow, it can feel like it’s disjointed. If it follows a clear, sequential flow, it is easier for people to take in.

Aristotle’s 3 lessons of rhetoric fundamentally address how human beings are influenced.  Ethos, pathos and logos have had the ability to influence people throughout the centuries.

In the words of Aristotle himself, “The art of persuasion lies in knowing how to combine these three principles in the right amounts.”

This is the fun, creative side of the process.

There are multiple ways to influence the brain, I’ve just shared 3 of them here.

If you

Take care my friends and remember – Keep showing up. Keep sharing.

The world is waiting for your words. They matter…

Big love

Kat xo

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here 








Check out the video below:

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3 Sneaky Content Mistakes That Could Be Tripping You Up

Content creation is an important part of a trust-building marketing strategy.

If you can’t seem to get your content to consistently engage people and convert followers into clients, it usually comes down to some sneaky mistakes that a lot of people don’t know about.

There are people out there head banging for the help you provide, but most of them currently can’t find you.

People with problems you can solve are wading through Facebook right now… and if you’re not jumping out to them.

It’s probably because your words aren’t crafted to be as compelling as they could be.

It’s not because you’re not awesome, it’s because your content isn’t grabbing and keeping their attention.

Your word choice has the ability to produce a flick of the finger, or a pause and consume.

“Tiny tweaks make big leaps“

If you want to attract new clients fast, learning how to create compelling content is a priority.

If you’re using online events as a lead generation strategy which is what I recommend for most coaches and experts.

It’s really hard to get people to those events without compelling content that invites them to it.

Compelling content strategically grows your audience, it attracts your ideal clients and inspires the right people to buy from you.

And you can do it in a way that FEELS good to you.

In this video, I share:
3 Sneaky Content Mistakes That Could Be Tripping You Up

You can check out the video here…

Here’s the 3 mistakes that could be tripping you up…

1. You don’t have a well-thought-out content strategy

If you don’t have a strategy, it can actually add to peoples overwhelm and confusion.

Let me give you an example.

Let’s say there’s a guy called Carl and Carl likes to go for a walk around his block every day.

He does the exact same journey – turns left out of his block, then right until the next street, then left etc. He remains safe and within close distance to home.

Sally on the other hand, is spontaneous. Sally loves stepping out of her house with no plan, no direction and following her nose.

She loves finding new places. She often gets lost but she loves the thrill of it.

Neither of these are right or wrong.

Are you more of a Cautious Carl or Spontaneous Sally?

If you’re like Cautious Carl in your content, you’re probably staying safe and predictable.

You probably aren’t ever rocking the boat, you’re probably not trying new things, you’re probably sticking to just one type of content and it could be becoming a bit boring.

You’re probably blending in.

If you’re like Spontaneous Sally in your content, you’re probably doing all different types of content and sharing lots of different topics.

You might be trying the latest trends, using Tik Tok or Reels or Clubhouse or Instagram stories,

You probably post when you’re inspired but have gaps. You might be fun to watch, but your audience can’t fully rely on you to deliver consistent reliable value.

You don’t want your content marketing to become monotonous (like Carl)…

…And, if you have no strategy in place, like Sally, you’ll probably be overwhelmed and frustrated without direction.

But what if Carl and Sally each used a map?

A map allows you to see where you are, where you want to go, and the best way to get there…

…And, that’s why you need a solid content strategy.

2. You’re Not Creating Enough Curiosity

I say this all the time because it will never stop being true…

The main job of your marketing content is to create curiosity.

If you’re not creating a feeling of curiosity for your reader or viewer, they will scroll away.

Giving away valuable content for free is the name of the game; but you can’t “give away the farm” as they say, and leave nothing to be desired.

So what do we do instead?

I call it the Void-Value dance.

This is where you highlight a void.

You tell them all about a problem they have, showing then that you understand that problem completely and intimately – because you used to have the same problem.

Then you give them some value to solve it.

But there’s a second important step. You then open up a NEW void.

Value-void – value-void – value-void.

It’s like opening a new door to a new problem.

3. You’re Not Inspiring Action

A lot of people don’t have the ability to inspire action with their follower.

I call this being elegantly influential.

I did a whole free training video on this last week where I gave my 5 best tips on being elegantly influential. You can go back and check it out.

To be really practical here – something I see a lot is that people don’t add the right kind of Call To Action.

The Call To Action is where the magic happens.

An effective Call To Action provides your reader or viewer with the next best logical step.

A lot of people try to rush the process from cold to hot and don’t think about where someone is in their client’s journey.

If there’s one key point I want you to take away, it’s this…

When you know how to create compelling content, your marketing becomes easier, faster, and more enjoyable, and you show up with more confidence.

You connect better with your ideal clients and you attract more of the right people into your business that you can help.

The good news is, you don’t need a ton of content. You just need to find the juice – the words that will have people salivating about what you have to offer.

Take care my friends and remember –

The world needs you.

Kat xo

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here

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How To Create A High-Converting Content Strategy

Want a simple and effective content strategy that shows you exactly what to do? A content strategy needs to be easy to execute, without you needing to spend hours a day creating content. You want your content to have an actual real impact on your business.

Effective content has people asking to work with you. You are not left wondering if your content will work, you know it will. An effective content strategy gives you results, so you can continue to get paid in your business and put food on the table!

You don’t just produce content for the sake of it. If you are, then you’re missing opportunities and clients.  I often see people posting content with no purpose. It’s kind of hanging there and there is no flow or journey they are taking potential clients on.

When I first started out, I had no plan with my content. I would just show up and throw up. I learned something, then taught it, but I didn’t have a content strategy.

Over the years, I realised that without having a client journey set out in my content plan and implementing that in my content, then I was wasting my time posting content that did not have an end goal.

It’s really nice to have some spontaneous content, and that’s what I love using stories and lifestyle posts for. You also want to make sure that you have solid content that is doing its job of attracting clients to you.

One of the biggest downfalls that I see is people frustrated because they don’t have a strategy and they are not influencing people with their content. Their content is not shifting people’s perspectives. They’re not actually using their content to get qualified leads.

Successful content needs to be of value to your target audience. It answers the questions that your potential clients have at a particular stage in their client journey. This increases the chances of the right people wanting to work with you.

An effective content strategy has a number of essential ingredients and if you miss them, you can miss out on turning your followers into buyers. To get your content strategy doing its job, there are principles you can follow that work consistently. ⠀

Over the last 10+ years creating online content in my business, I’ve discovered there are 5 essential elements that an effective content strategy has, so I’m going to share them with you today.

1. Build Your Content Backwards From Your Signature Offer

I like what Steven Covey says, “Start with the end in mind.” It’s one of his Seven Habits of Highly Effective People.

The endpoint of your client’s journey is to buy your big premium package offer. So, this is where you have to start from. If you don’t have a premium offer, then that’s something I help people to create.

Your offer has to be irresistible and contain all the components of a great offer. Your offer needs to have things like community, an element of coaching or consulting, and some element of a curriculum. When you’ve built out your offer, then you can start reverse-engineering it.

Successful content answers the questions your potential clients’ have during their client journey.


To reverse engineer your offer, you need to think through the following:

  • What do people need to know before they will buy your offer?
  • What do people need to know to take them through from Point A to Point B into transformation?
  • What do they need to believe? (A lot of times people aren’t buying your offer because they’ve got beliefs that we actually need to shift through our content.)
  • What do they need to think about you?
  • What do they need to think about the solution you offer?

Your content needs to answer the questions potential clients have at a subconscious level. When most people are surfing the internet or scrolling through their social media feeds, they are often not looking at a logical level. They are looking at a subconscious level.

Everyone has multiple problems and they often sit at an unconscious level. If someone comes across a piece of your content that solves one of their problems, they will probably be interested in what you have to offer.

Your content needs to overcome people’s objections and limiting beliefs. You can’t overcome every objection in one post. You need to aim to overcome one objection in one piece of content.

For example, if you have a three-month health coaching package. People consuming your content may think that they don’t need a coaching package because they can just go on a diet they found in a magazine.  

One of your pieces of content might aim to tackle this objection, so you would talk about how magazine diets are written by people who don’t know anything about you. They are created by a random stranger, who does not know your individual lifestyle or unique nutritional needs. You would do one post on that topic only.

People who read your content often don’t know that they need a coach, and they don’t know that they need your specific program. Your content needs to show them how you’re going to solve their problem, so they will be interested.

2. Make Sure Every Piece Of Content Has A Purpose

A common mistake I see is people posting without a purpose. A lot of people post content without really thinking about why.  I’ve definitely done this before, and I’ve looked back and asked myself why did I present it? What was the point?

Think about the purpose of your last 3 posts. Was the purpose to:

  • Get more engagement?
  • Attract more people?
  • Overcome a belief?
  • Sell something?
  • Build connection?

There are so many things you will need to share with someone before they will invest money in you. That’s why you need a strategy to make sure that you’re covering all the points. And you can’t try and change all the areas of someone’s beliefs in one post, or one blog. You can’t tell all your stories in one post.

There are so many things you will need to share with a potential client before they will invest money in you.

What I recommend is that you have one idea, and with that, you may share 3 tips. It’s like an umbrella that the tips hang under. Ask yourself what your point is and if you’ve evoked emotion or invoked curiosity.

If your content does not have a purpose, it won’t draw potential clients to you, so they actually sign up with you. If you haven’t got a purpose and intentional plan about where each piece of content fits in your over-arching strategy, it can’t achieve the goal of attracting clients.

3. Create A Consistent Content Schedule

If you don’t have a schedule, you’ll probably find that you get to the end of the week and haven’t posted much. Or you have posted, but it’s about your walk, your food, or your time in the sun. You’ve not posted purposeful content that actually gets results.

A couple of years ago I decided I was going to commit to every single week doing one main big piece of content. I decided to do one video, and then I was going to leverage that piece of content.

This content is my Facebook Live video.  I upload it on my YouTube channel so it’s building my channel, and I’m putting it into a blog every week. My YouTube is growing and my website content is being updated each week.

I actually was interviewed on a podcast and that person found me because I was posting consistently on YouTube.  I don’t have a massive reach or a really big following, but people still constantly find me on Google because I’m always updating my website and content.

When you have a consistent content schedule, you know when you’re going to create and when you’re going to post. Wednesday is what I call my cave day. On my cave day I turn my phone off, go out in nature and think through my content. I map things out on paper. I don’t have any clients on a Wednesday. Wednesday is my content creation day.

To create a content schedule, you need to decide on and map out:

  1. What you’re going to post
  2. When you’re going to post
  3. What platforms you’re going to post on

4. Rotate Between Different Types Of Content

Rotating between different types of content is important so you don’t just do the same type of content all the time. There are 5 types of content that I personally rotate between and each has a different purpose. You can have more or less than these.

My 5 content types are:

1. Attraction
2. Educational
3. Belief-shifting
4. Inspirational
5. Promotional

An example of what I do with one of my content types is my belief-shifting content pieces. With these pieces, I think about what someone’s current belief is. Then I think about what I want them to believe instead, to help them overcome their limiting beliefs. This is so they can transform and actually get what they want in life.

People often are giving so much value in their content, yet they never invite people to work with them or make an offer. Then there are other people who are always promoting constantly but never giving much value.

There’s a balance that you have to achieve where you give valuable content but also make an offer.


There’s a balance that you have to achieve where you are giving valuable content, but also making an offer. The scales need to be balanced.

When you’re giving so much value but never inviting people to work with you, you will end up broke. It’s not just about you staying in business and making money, but also about helping people to get transformation.  

5. Create A Clear Content Journey

A content journey leads your audience from one step (say a social media post) to the next (maybe giving you their email address). However, many posts on social media, emails or blog posts, exist as a disconnected function rather than an active part of a marketing funnel.

When a connection is formed, you need to nurture those people with more relevant content. If you don’t have a next step planned out, there’s no incentive for those consuming your content to do anything after they’ve consumed it. There’s nowhere for the person to go after they have read your post or watched your video.

Instead, you always want to have an action item for the person at the end of your content which is part of your marketing funnel. For example, with your blog posts or Facebook Live videos, ideally, you want to offer a downloadable freebie or cheat sheet at the end or you may invite them to a Zoom event that you are holding.

The concept of a marketing funnel is you get lots of people coming in at the top of your funnel. This might be from an invite to download a free PDF in which you give some value. The person gives you their email address in exchange for your downloadable.

Email addresses are gold. People who opt-in are a lot warmer because they have said yes to you already. I get hundreds of people open my emails and I’d never be able to get that reach organically just using email.

People who opt-in are a lot warmer because they have already said yes to you.


In the next funnel step, you may offer a strategy session with you, which you can put on the downloadable offer thank you page of your funnel landing page.  So the journey is, the person comes in from your social media post, blog, or however they found you, then they take the steps through your marketing funnel.

You cross-pollinate all the way through. It’s like you’ve got all these fishing rods out in the water. It may be on LinkedIn, Instagram or Facebook posts. Each has different lead generation avenues of drawing traffic. People come in at a high level and they are filtered down to become paid clients right at the bottom.  

You want to think of your content pieces as part of your whole over-arching strategy. If you’re finding that you’re not getting the results you want from your content, it’s probably time to rethink your content strategy.

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

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3 Sneaky Content Mistakes That Could Be Tripping You Up


Ever feel like you hit the content jackpot with a killer post so you share it, and it only get a few likes from your old faithfuls (aka, your best friends)?

Yeah, that sux. 

Content is a powerful tool that can spark emotion. It can build connection. It can inspire new ways of thinking and invite action. Content creation is an important part of a trust-building marketing strategy.

So why is it so hard to get your content to consistently engage people?

It usually comes down to some sneaky content mistakes that a lot of people don’t realise they’re making. ⠀

And it’s really hurting their brand. In a lot of ways, it’s having the opposite effect they want and actually putting people off.  

If you don’t have an effective content strategy and you’re posting randomly, it can actually add to people’s overwhelm and confusion.

We want to speak directly to our dream, soul-connected clients and elegantly communicate our value to them.

There are people out there haaaaanging for the help you provide, but without a great content strategy, most of them currently can’t find you.

People, with problems you can solve, are wading through Facebook right now… and if you’re not jumping out to them with your content, it’s probably because your words aren’t crafted to be as compelling as they could be.

It’s not because you’re not awesome, it’s because your content isn’t grabbing and keeping their attention. 

Your word choice has the ability to produce a flick of the finger or a pause and consume.

Tiny tweaks make big leaps.


If you want to attract new clients fast, learning how to create compelling content is a priority. If you’re using online events as a lead generation strategy, which is what I recommend for most coaches and experts, it’s really hard to get people to those events without compelling content that invites them to it.

Compelling content strategically grows your audience, it attracts your ideal clients and inspires the right people to buy from you and you can do it in a way that FEELS good to you.

So here are the 3 biggest mistakes that could be tripping you up.


1. You don’t have a well-thought-out content strategy

A lot of people are fumbling around in the dark, posting all sorts of things on social media without a content strategy. And it’s really hurting their brand and in a lot of ways, putting people off.

If you don’t have a strategy, it can actually add to people’s overwhelm and confusion. It can be a disservice to your followers. When you have a strategy, it’s like having a map that shows you the journey that people go on.

Here is an example. 

Carl likes to go for a walk around his block every day. He does the exact same journey – turns left out of his block, then right until the next street, then left, etc. He remains safe and within close distance to his home.

Sally, on the other hand, is spontaneous. Sally loves stepping out of her house with no plan, no direction, and just follows her nose. She loves finding new places and often gets lost but, she loves the thrill of it.  

Neither of these are right or wrong. 

So, are you more of a Cautious Carl or Spontaneous Sally?

If you’re like Cautious Carl in your content, you’re probably staying safe and predictable. You probably aren’t ever rocking the boat. You’re probably not trying new things and are sticking to just one type of content… it could be becoming a bit boring and you’re probably blending in. 

If you are a Carl type, the more you continuously walk around the block, the more you can become blind to the things around you. The walk can become monotonous and you’re no longer as bright-eyed and alert. Instead, it can become boring and repetitive.

If you’re a Sally type you may lack some structure. You want to discover new places but without any sense of direction, you might not reach your desired destination. 

If you’re like Spontaneous Sally in your content, you’re probably trying different types of content and sharing lots of different topics. You might be using the latest trends eg. TikTok, reels, Clubhouse, or Instagram Stories.

You probably post when you’re inspired but have gaps in content consistency. You might be fun to watch but your audience can’t fully rely on you to deliver consistent and reliable value.

You don’t want your content marketing strategy to become monotonous (like Carl) and, if you have no strategy in place like Sally, you’ll probably be overwhelmed and frustrated without direction. 

But what if Carl and Sally each used a map? A map allows you to see where you are, where you want to go, and the best way to get there.

A map allows you to see where you are, where you want to go, and the best way to get there.


And, that’s why you need a solid content strategy.


2. You’re Not Creating Enough Curiosity

I say this all the time because a lot of people miss it, and it will never stop being true…

The main job of your marketing content is to create curiosity. If you’re not creating a feeling of curiosity for your reader or viewer, they will scroll away.

Giving away valuable content for free is the name of the game, but you can’t “give away the farm” and leave nothing to be desired.

So what do we do instead? We need to give value, AND open a void – a door that shows them what else they need to know.

I call it the ‘Void-Value Dance’. 

This is where you highlight a void – you tell them all about a problem they have, showing them that you understand that problem completely and intimately – because you used to have the same problem. Then you give them value to solve it. 

But there’s a second important step. You then open up a NEW void. 

Give value, open a void –-> Give value, open a void –-> Give value, open a void

It’s like opening a new door to a new problem. It’s also known as ‘tension-relief’.

Most people don’t know how to give value, but not give away too much. If you give people a false sense of their problem being solved, you’re actually doing them a disservice. 

I give a lot of value away for free but there’s so much I DON’T share for free. There’s a whole roadmap people get when we work together.

People pay for a path.

People need to work closely with you in order to have a transformation. We very rarely transform just from information. 


3. You’re Not Inspiring Action

A lot of people struggle to inspire their followers to take action.

I used to find this really hard too. I loved sharing helpful advice, but I rarely asked people to take the next step. 

When I realised this was hurting my business, I got more strategic.

It’s not about selling, it’s about inviting people to take the next best action towards you. That’s how you can best help them solve their problem!

Maybe it’s sharing about a free resource or event, or inviting them to have a strategy session with you. Make sure you add the benefits of taking the action. 

I call this being ‘elegantly influential’. 

A lot of people don’t add the right kind of CTA – ‘Call To Action’. 

The CTA is where the magic happens. However, your CTA’s won’t work if you don’t understand the right type and placement that’s needed, according to your client journey. 

You need the right kind of CTA –
‘Call To Action’. 


An effective CTA provides your reader or viewer with the next best logical step. 

A lot of people try to rush the process from cold to hot (getting someone from a Facebook ad into a call with them) and they don’t think about where someone is in their client journey. They make a high-commitment ask and they haven’t developed enough trust yet. 

You also want to avoid using the passive voice (e.g. “Let us know”, “If you want”) in your CTAs. Use verbs that compel people to take action — “Click here”, “Read now”, etc.

So let’s do a review.

If we did an audit on your business…

1. Do you have a well-thought-out content strategy that’s predictable and profitable? 

2. Is your content creating enough curiosity?

3. Are you inspiring people to take action?

Without your content leading to action that involves taking the next step towards you, it’s very hard to build a profitable business that helps people. 

Want to know the fastest way to attract clients online? Discover how at…

“How To Attract Clients With Compelling Content”

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your coaching business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

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2. Join the community and connect with Coaches who are also growing their business

It’s our Facebook community where ambitious Coaches learn to get more income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

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