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April 11, 2020 by katmillar Leave a Comment

Crush It In Crisis

You might be thinking “Crush it in crisis? I’m still dealing with the uncertainty, let alone crushing it!”

I hear ya. So let me define what I mean by crush it.

Firstly, what ‘crushing it’ is NOT:

* Being insensitive about people’s current situation

* Profiteering from people’s struggles

* Focusing on your goals at all costs

What ‘crushing it’ IS:

* Thinking like a successful business owner and being brave as a leader in these uncertain times

* Making necessary pivots in your business methods, delivery, packaging and messaging

* Crushing your fears so you can grow in this challenging season (IF you want to!)

Journeying through a crisis time, especially one that’s completely new can create a range reactions.

Some of you want to stay in bed, pull a blanket over our heads and try to avoid what’s going on.

Many people have told me they are wondering at the moment…

“Should I be retreating back or pausing my business goals until all of this is over?”

This is fair to consider, since there is so much uncertainty at the moment.

Let’s acknowledge the fact that the way we need to do business now in this current economic climate is different.

Things have changed and for most of us, our business needs to change as well.

But if you want to crush it, I encourage you to step up, pivot your business where you need to – and jump into all the opportunities that are available you.

I believe that the world NEEDS us as authentic, heart-centred business owners to continue to operate our businesses…

…IF our products and services genuinely provide a REAL solution to a REAL problem.

The only way to do this is to keep offering our help to people who want and need what we offer.

Many people still WANT to buy what you’re offering.

People are not going out and spending money on entertainment, dining out, travel etc. And they’re at home online.

Many people still need your help. And people often don’t value what they don’t invest in.

People pay for what they truly want and need.

Despite the uncertain times we are living in, we can be absolutely certain about ONE thing at the moment…

…ONLINE is THE way.

We have NO choice BUT to be effective online if we want to survive in business.

Here are 5 skills you need to utilise in this time to make consistent money online:

Number 1: The Skill of Providing Value

Providing value is the Number 1 skill you need to have in business.

Value is not necessarily monetary value. It is not always about money changing hands, but it’s still an exchange.

It’s the value you are giving to those who invest in you, whether that is someone paying for your time or if it’s someone opt-in to an email.

What is it costing your ideal clients in their time, money, energy and attention? Are you giving value by being helpful and relevant?

Are you speaking directly to your ideal client, not just to the masses? Are you speaking to the people who you can really help with your level of mastery?

If you can show up and be genuine and give quality information, then you’re adding value. Remember quality, not quantity.  This includes your free offers, and also your paid clients and those who are a part of your paid community.

Number 2: The Skill of Copywriting

The Number 2 skill you need at this time to make consistent money is the skill of copywriting and now is a really good time to learn this skill.

Copywriting is a very underrated skill and it affects your ability to influence people positively through your writing online.

All your Facebook ads, your blogs and captions need to be influencing, engaging and providing value. These are what help people take the next step towards you.

A good investment in the next 30 days is to consume copywriting education and focus on increasing your copywriting skills.

Number 3: The Skill of Presenting

The third skill you need is the ability to present. This could be presenting an offer to a one-on-one client on a phone call. It could be presenting on video, which is what we all need to be doing at the moment in this socially distanced world we are currently living in.

How good are you at your presentation skills and your ability to craft words, videos and webinars?

Number 4: The Skill of Marketing

The Number 4 skill we need to boost our business presence online is marketing. Marketing is your ability to attract clients through social media, blogs, emails and other platforms and channels.

At the moment we don’t have a lot of offline options, so online is where we need to shine.

Number 5: The Skill of Sales

Sales is your ability to get money into your bank account and to get people to pay you.

It doesn’t matter how amazing you are at providing value, at marketing and doing pretty posts or creating amazing pieces of content. If you can’t get someone to actually part with their money, then your business is going to fail.

Think about the above skills and give yourself a score from zero (meaning you’re really bad at these skills) or a 10 -which means you know you can’t get any better.

5 Actions You Can Take To Crush it in Business

Number 1: Cut Back on News and Social Media

I recommend you cut back on the news and social media that you are consuming.

Please stay informed, be healthy and know what’s going on and don’t put your head in the sand.

But check-in with yourself and be honest with yourself with how much time are you spending consuming media.

We need to be bringing inspiring, helpful and positive messages to our eyes and ears during this period.

If you’re digesting things that cause you to worry, drop your confidence or cause your mood to drop, then that’s a sign that you need to cut back and protect yourself.

Your confidence and emotional wellbeing is so important in business. It will make you or break you.

Number 2: Create Daily

Spend your time and energy on daily creation. Just show up and write, show up and practice your videos everyday.

When we create and produce during this crisis, we will crush it, because we’ll feel good about ourselves. We will feel purposeful as humans because we were designed to create.

Focus on quality, not quantity. It doesn’t mean going live on Facebook every day. It doesn’t mean writing a blog post every day either. It just means writing or speaking every day and focussing on improving your skills.

I recommend that you focus on video during this crisis season, because people are craving connection even though it’s through a screen.

Number 3:  Get your Marketing Funnels Live

The Number 3 way to crush it in this crisis is to get your marketing funnels going live as soon as possible, even if they’re not perfect.

You might need to create a freebie like a downloadable guide or a cheat sheet.

Focus on making it relevant, helpful and VALUABLE – and get it up there and start building your email database.

This is one of the best ways for you to leverage your time and help more people.

Start running online events for people if you haven’t been doing that already. You know enough about your topic to help people right now.

Number 4:  Focus on Getting ONE Thing Finished

I’ve talked to quite a few people this week who have started a lot of things and not finished them.

We need to develop blinkers and get the thing we started completed before we move on to the next challenge.

People don’t pay for a half built bridge. They pay for a FULLY built bridge.

Please don’t be tempted to start a book and then move on to starting a podcast, and then move on to a five-day challenge then a webinar. Finish one thing.

Focus and finish!

Number 5:  Choose ONE skill to develop

Developing your online skills is one of the most valuable things you can do at the moment.

I recommend that for the next 30 days, focus on ONE of the 5 skills.

Or maybe you want to dive deep on one of the skills for 7 days. Consume all the books, articles and podcasts on that one skill.

Pick the skill that is your weakest link or the skill that’s most holding you back.

Remember, if your service is helping someone improve their life, then there’s no reason why you shouldn’t show up and offer it. And in fact, if you don’t, you can’t help anyone.

You’re improving people’s lives and it’s a value exchange, so do not feel guilty about offering what you offer – IF it’s ethical, authentic and genuinely helps people get a real result.

Remember, we don’t have a lot of certainty about a lot of things at the moment, but we do have certainty that business is now ONLINE.

If you haven’t got marketing funnels in place, then that is one of the most important things that I strongly recommend you focus on during this time, is creating a funnel.

Having a good marketing funnel gives you an ability to capture people and continue to nurture them and provide value and help them.

Due to the amount of people online during this time, we need  to make sure that we stand out.

We also need to make sure that we get people away from our social media pages and onto our email lists. This gives us control of sending marketing material, nurturing and providing great value to people.

A marketing funnel is a series of steps that takes someone from being a stranger into a client. A marketing funnel is the number 1 asset you need to make money online.

If social media suddenly crashed and you didn’t have access to your friends and followers, how are you going to market yourself?

Your email database is one of THE most important assets in your business.

A funnel will help bring people into your email list and from there you can continue to market to them for weeks, months even years to come.

Building a marketing funnel and getting it live is one of the essentials for your business to survive and thrive in this crisis.

Want help creating your own funnel to attract more clients?

‪You can book a free 30-minute strategy session here

*First-time sessions

I’ll help you clarity your next steps to building your own, profit-producing marketing funnel, fast.

Looking forward to helping you get more clients online!

Kat

Filed Under: Blog Tagged With: Amplify Your Influence, Business, Business coach, Business growth, Coach, Coaching, Communication, Copywriting, coronavirus, covid19, crisis, digital marketing, Entrepreneur, Entrepreneurship, Influence, online business, online business tips, Online marketing, pivot, sales

February 20, 2020 by katmillar Leave a Comment

How to Identify Your Next Level of Entrepreneurial Courage

Courage is an important ingredient we need to have if we want to succeed and excel in business.

Courage is not about not feeling fear. Courage is facing our fears head-on and charging ahead despite the fear.

Being in business requires courage. We get pushed out of our comfort zone. We’ve no doubt already taken bold action and have been courageous. But we can sometimes settle and become complacent once we’ve overcome some hardships.

Today I want to challenge you to take a look at the next level of entrepreneurial courage that you need to take, in order to get to your next level in business.

Sometimes we avoid taking action because we think something is scary and looks almost impossible. But if we break things down into sizeable chunks, we can achieve whatever we want!

During my time working with entrepreneurs, I have identified seven stages of courage that entrepreneurs go through on their business-building journey.

This will help you determine where you are along your journey and what your next courage step is.

Stage Number 1 – Courage to Commit to your Goals

Stage Number One is having the courage to commit to your goals. When you set out a business plan, you need to set goals and have a vision. You need to know why you’re doing what you’re doing and exactly what you want to achieve by your actions.

It takes courage to share your goals with others because then you are really putting yourself out there to potentially be judged! This is a scary thought! Sharing your goals with others requires courage.

Stage Number 2 – Courage to Specify a Niche

Stage Number Two is having the courage to develop a niche. It takes courage to say, ‘I’m going to work with this group of people’ and potentially leave another sector of people out.

Feeling the fear and doing it anyway is important when singling out your niche or micro-niche and sticking to it!

Marketing to your niche doesn’t mean you leave all people out, it means you are targeting primarily your ideal client. You are speaking directly to your niche targeted client. Take the courage to be a subject matter expert for your niche market.

Marketing is about attracting and repelling. Don’t be scared to repel people, as those you repel will not be your ideal client. Your ideal client will be attracted to you. Take the risk to micro-niche!

Stage Number 3 – Courage to Write Your Truth

Writing your truth is a big step in the courage stages. Writing your truth includes putting out a website, finding your buyers or clients on social media, writing your social media posts and writing blogs.

It takes courage to become visible. People will see you. People might judge you. And it’s a risk we all need to take. People procrastinate and create excuses like, ‘I’m not good at technology’ or ‘I’m not a good writer.’

It takes emotion to write. It takes courage to write your truth. Be courageous! The payoff is worth it!

Stage Number 4 – Courage to Go to Your Next Level

So you’ve done your website and blogs, but now it’s time to step up further. If you have become comfortable with writing your truth, now you need to go to the next level and speak your truth on a wider scale.

If you’ve not gotten in front of a camera, then you need to take the next step and get in front of a camera!

If you’re already comfortable in front of a camera, then your next stage of courage is to host a webinar or get out and do a live event, like running a free workshop. There is always a next level of courage awaiting you that you can attain. 

Stage Number 5 – Courage to Include a Call To Action

Believe it or not, including a call to action within your material takes courage. Inviting people to opt-in to a freebie requires courage. Adding a call to action on your video or a link to opt-in takes great courage!

Adding a call to action is like putting your hand out to help someone. It is your offer to nurture and provide value for your future clients. There is a possibility that someone won’t take your offer, but you have at least taken the courage to offer!

Stage Number 6 – Courage to Ask for Payment

Believing you are worth your time and believing someone should pay you for your time takes big courage! It means truly believing you and your time are valuable enough to have someone pay you for them. 

You may have been posting live videos or providing free downloads for potential clients. You’ve been giving your future clients value. It’s now time to bring your client further on the journey with you by asking them to pay you for your time and insight.

Remember people are not just paying you for your one-hour of time, they are also paying for your years of experience, education and training, that have led you to where you are now.

It has cost you to gain your knowledge. It is fair and right for you to ask people to invest in what you have already invested in – your education, experience and knowledge!

Stage Number 7 – Courage to Be Consistent

You’ve achieved all the above stages and you now have a fantastic client base. You’re booked well into the future and you have excellent cash flow. This is fantastic and you deserve your hard work to be rewarded.

This is the time where complacency can kick in. Summoning your courage to be consistent is vital in this season. It takes courage to keep being consistent, courage to continually show up and provide value for your clients. It’s about honouring your client and also honouring yourself.

 

Kat

P.S. Want an effective content creation game plan, so you can start attracting more paid clients FAST?

? Check out our new upcoming workshop…

CREATE CONTENT THAT CONNECTS

A 2-day live ‘get it done’ workshop in Sydney

Get Your Entire Client-Attracting Content 6 Month Game Plan DONE… in one weekend!

Learn More About The ‘Create Content That Connects’ Workshop

 

Filed Under: Blog Tagged With: Amplify Your Influence, Business coach, Client Attraction, Coach, Communication, Confidence, courage, Entrepreneur, Entrepreneur mindset

February 5, 2020 by katmillar Leave a Comment

I never felt smart enough

17 years ago, I worked in NZ at an insurance company.

While I was grateful to have a job in the city, with nice people in an office that overlooked the water…

…inside I felt lost and unfulfilled.

I didn’t enjoy my job, and my life felt meaningless and boring.

I struggled to stay awake most days and had the Sunday night blues… every. single. week.

My joy was found by drinking with my mates. Fun, but not exactly building my future.

 

I wanted to change jobs, but I didn’t know what else to do.

I had no qualifications or certifications and barely any skills.

Deep down I knew I wanted my run my own business.

But I didn’t feel knowledgeable or smart enough.

I was so fearful to step into the unknown.

I hadn’t been to Uni… I hadn’t even finished school. And I had no money.

When I thought about my dream, my underlying thought was always “Who am I to do that?”

But I was determined to pursue more meaningful work.

So despite the fear, anxiety, and insecurity, I made a decision to learn everything I needed to learn.

I took the leap and started my entrepreneurial journey.

I enrolled in course after course…

…attended countless seminars and workshops (making notes like crazy)

…sat up until late, night after night, learning and applying the skills.

I invested thousands of dollars into education, read and listened to hundreds of books, constantly created content and kept showing up.

Fast-forward to now, and I barely recognise the young woman who worked at that insurance company.

Since then I have…

  • worked in 3 different countries
  • run over 100 workshops
  • coached 4,000+ people
  • personally earned over $1 million in sales
  • created dozens of programs, meetups, and webinars
  • and have clients all over the world

I’m a full-time Coach, Consultant and Speaker with a thriving business, where I get to travel when I want, wake up when I want, and help people do what they love for a living.

 

 

I used to read stories like these and never thought it could happen to me.

But it did. And it can happen to you too.

I’m here to show people how they can also live their life on their own terms and have a profitable business…

…even if they didn’t go to university or grow up in a wealthy family.

I love helping people make their own income by helping more people, doing what they love and sharing their gifts with the world.

Most of all, I get the deepest joy when I see people stop feeling unworthy and start experiencing deep fulfillment by doing what matters to them.

Are you stuck not knowing exactly what actions to take next?

Do you recognise that limiting thoughts, beliefs or procrastination is holding you back?

Would you like to create a profitable business, doing what you love?

It’s possible for you.

If you want clarity, guidance, and direction for your next steps, jump on a free* 30-minute call with me and get moving again.

Go here to book your time

Life is meant to be fulfilling and that comes by taking action towards your dreams.

I can’t wait to chat!

Kat

* For first-time sessions only

Filed Under: Blog Tagged With: Business, Business coach, Business growth, Client Attraction, Clients, Coach, Coaching, Communication, Entrepreneurship, Influence, Overcoming, Transformation

February 3, 2020 by katmillar Leave a Comment

6 Steps to Attracting Your First Paying Client, Fast

Do you ever wonder “How do I take people from free sessions to paid sessions?”

If you’re new to business or you’ve been working with people for free but not yet being paid for your services, it’s time to give yourself a pay-day!

It’s so important that you start charging for your services, because THAT is when you know that you’re in business.

Then you start to build your confidence and you start operating out of the identity of a business owner, rather than the identity of someone who, for example, just helps their friends.

It’s a significant shift!

If people aren’t paying you, you can doubt yourself and feel like something is wrong with you.

But if you’re not being paid yet, it’s not usually that you’re not good, it’s usually a packaging, marketing or sales problem – and these are skills you can learn.

In this article and video, I share with you six steps to signing up your first paying client, fast.

 

 

Here is the six-step process:

1. Unpack your uniqueness

There are so many things about you that are unique and only you have them. It’s how you stand out from everyone else who is doing something similar.

Look at your backstory, what led you to this point and the challenges that you’ve had to overcome to get to know you are now. I want you to think about what has been the biggest challenge that you’ve overcome and how you solved that problem.

I was talking to someone today who said, there are a lot of people working in your space, and it got me thinking because I never think there’s a lot of coaches, I think it’s a good thing that there are lots of coaches.

I think the world needs more coaches because right now the fastest growing industry is the information technology industry with coaching as the second-fastest growing industry. And that can only be a good thing.

People are craving human connection. The problems that are on the rise in the world today, coaches that can offer to help people, to improve their lives, to improve their quality of life can be successful.

We all have problems, we all have limiting beliefs and as a coach, I truly believe that there are not enough coaches to help everyone. So, don’t think of it as a competition.

When you’re unpacking your uniqueness, you want to look at what problems you have personally overcome. Not just looking at your stories, but what you did about them. For example, did you enrol in a course? What skills did you learn, what experience do you have?

That unique combination of everything you’ve done in your life combined with your personality, your skills, your experience, your knowledge, your unique family situation, and the problems you’ve solved. All that makes up you and your uniqueness.

2. Identify your ideal client

This is the thing that trips up most people that I talk to, especially coaches and consultants when it comes to their target market, it’s not very niched. It’s too broad.

You need to get really clear on specifically the kinds of people that you do help and the people that you don’t help because if you’re vague, no one’s going to be able to find you and you’re not going to be able to find them.

Identify your ideal client, their attitude, their personality, where are they hanging out, get clear on that and don’t be afraid to go deep and specific.

Think about the problems they have that you can solve, their fears and frustrations, dreams and desires. Use this in your marketing and sales language.

 

3. Organise your offer

Put together an offer that is a signature program, a step-by-step process that you’re going to take people through that’s uniquely yours so people don’t just buy coaching, they don’t just buy time with you, they value tools and the process that takes them from where they are, to where they want to be.

You want to be able to organise it, so it becomes an irresistible offer.

One of the elements that make a great offer is community. People value a quality community. They can ask questions, get inspired by other people, they can learn, get feedback and have information tailored to them…

…because anyone can Google, anyone can find information online. But people don’t just want information, they don’t want you to just educate them, they want a program where they work through and they see the step=by-step change to get the result that they want.

I recommend that it contains some community, and has some offline and some online if possible.

A live element in your program, on zoom, for example, means you can coach people all over the globe, but you also want people are in your area to create a community because people crave that human connection.

You want to think about what kind of online training modules you offer, whether it’s videos, worksheets, cheat sheets, templates, what are the things that you’ve created that have helped you overcome problems that you can package for people.

Remember, people don’t want to just buy time with you, and they don’t want to calculate how much they need to pay per hour, but if you put it all together in a signature program, they are more likely to buy it.

4. Create your Content

When you create your content, you’ve got to think about where your ideal clients are hanging out? How do they like to receive content? Do they like it through video like Facebook Live? Blogs? Webinars? LinkedIn? Instagram and stories or Facebook?

Do they want a workshop? Or a free evening meetup or brunch or a seminar? There are lots of different ways that you can deliver content to people. So, think about how you want to deliver your content.

I was on holiday in New Zealand last week and my sister Vicki and I did a business summit. Every now and then, she went off and did half-hour phone coaching calls.

I was so inspired by the way she has set up her life so she can go for a walk and talk on the phone and get paid for it while on holiday.

That’s something you can do as well, think about where Iyou want to meet people – in person? Or would that be a hassle for me to drive? For you to have a business that suits your lifestyle you must make sure there is longevity for you.

Maybe you don’t want to travel to people, maybe you want them to come to you or it’s on the phone. You might only do 30-minute or 45-minute sessions.

Remember, it’s your business, you can do it however you want. That’s the beauty of working for yourself. You don’t have to follow your boss’s rules. You are the boss, so you get to set the rules.

Obviously be flexible about what suits your ideal client, but when you identify your ideal client, you choose them. You can say my ideal client doesn’t mind doing phone calls if you want to do coaching on the phone.

You might say my ideal client doesn’t want to do live events because I don’t want to do live events. I want to do webinars.

Remember, you’re the boss, you’re in control. And that’s one of the perks of having your own business.

5. Attract your avatar

Your avatar is the person you’ve created as your ideal client and you attract them by speaking their language. Now the best way that I found to do this is to create a freebie. Create something for free, downloadable, like a PDF cheat sheet or guide that is around three to five pages.

They’re the ones that work the best now, not an eBook. Most people don’t read them anymore. A very small percentage of people read eBooks, you want something that can be consumed in about 10 minutes or less.

It should be valuable. Just because it’s free doesn’t mean it shouldn’t be valuable. If you can help someone with a problem and get them a result through that freebie you can build your email list, which is an asset for you in business when you’re starting out.

You’re attracting them through compelling content because you’re speaking their language, and freebies a great way to do it.

6. Offer a free session

At the end of your freebie, you want to offer a free consultation. So you would say something like “Would you like help with this?” or “Would you like to know exactly how to apply this?”

Because remember, they’ve got the information, but they still don’t know how to really apply it to their life. They still need your help.

So, you can offer them the free session on the thank you page of the freebie, a free discovery or clarity session with you, and then you can then offer them your paid program if it’s the right match.

When you’re first starting out you may wish to consider offering your whole program completely for free to, for example, 3 people to get great reviews and testimonials. That will help you get your next paying clients.

Then offer your coaching program massively discounted for a few people again to get great testimonials.

Give them lots of value, be really generous and help them get a great result, and that will help you build your business.

So those are the six steps to attracting your first paying client.

To recap:

  1. Unpack your uniqueness
  2. Identify your ideal client
  3. Organise your offer
  4. Create your content
  5. Attract your avatar
  6. Offer a free session

Through running successful businesses since 2003, I’ve been able to create a simple, powerful formula that anyone can useto attract qualified leads and eager clients.

I’ll be sharing the strategies working best right now to attract more ideal clients.

So if you want to accelerate your business, I invite you to join me at the FREE 1/2-day workshop

“Attract New Clients With Ease”

You can learn more or grab your complimentary ticket here

 

Filed Under: Blog Tagged With: Amplify Your Influence, Attract Clients, Business, Business coach, Business growth, Client Attraction, Coach, Coaching, digital marketing, marketing, Marketing online, Marketing strategies

January 23, 2020 by katmillar Leave a Comment

5 of the Most Costly Mistakes Coaches Make and What to Do Instead

Every 6 months, my sister and I go away and do what we call a ‘summit’.

We book a house or resort and spend the time dreaming, visioning, planning, coaching each other on our challenges and creating.

It’s an amazing experience! (highly recommend)

I’ve just finished one up with Vicki in NZ. We booked a house at Tauranga that looked over a beautiful garden and water.

Vicki is also a Coach so we talk a lot about our businesses and how we can best help our clients.

We talked a lot about the mistakes we’ve made as Coaches, and the mistakes a lot of our clients make.

If you have been in the coaching industry for a while, you’ve probably seen a massive rise in the number of coaches.

Many Coaches are incredible at what they do, but sadly, meeting a profitable Coach is rare.

There’s a big demand for great coaches, but a lot of coaches are getting disillusioned because they’re not making the money that they want.

In today’s video and article, I share with you 5 of the biggest mistakes coaches make and what to do instead to put money into your account and be profitable as a Coach.

If you have been in the coaching industry for a while, you’ve probably seen a massive rise in the number of coaches.

Many coaches are incredible at what they do, but sadly, meeting a profitable Coach is rare.

There are so many people who need help. There’s a big demand for great coaches, but a lot of Coaches are getting disillusioned because they’re not making the money that they want.

Sometimes they wonder if it is even possible for them to become a profitable Coach. 

It doesn’t have to be this way.

ALL the enthusiastic, positive, grateful clients imaginable are out there right now, ready and waiting for you.
But you may be making mistakes that are preventing you from attracting and signing them up.

Here are five of the most costly mistakes Coaches make:

1. Too Broad a Niche

When you start out as a coach, there is a temptation to call yourself a life coach or to call yourself a coach who “helps people discover what they want” or “helps people get unstuck/move forward in their life or fulfill their potential”.

It’s really important that you have that one thing so that people know that you’re masterful at that one thing.

I see this on their Facebook a lot on Facebook pages or websites, they’re too broad and when you’re too broad, you’re not going to attract the right clients because you miss them – and they miss you.

This is a problem that keeps coming up time and time again with the clients that I work with.

They can’t find you because you’re talking like everyone else. You’ll never be an expert, you’ll never be masterful as an authority if you are too broad.

A broad niche might be, for example “I help people get fit” or “I help people get on purpose” or “I help people reclaim their joy”. These types of niches don’t separate you from everyone. They don’t show your uniqueness.

A micro-niche however, is where you can say, for example, “I help busy Mums in the eastern suburbs to get fit at home and have more energy, even without a gym membership”.

It’s not trying to help men, bodybuilders or people who want to put on weight, it’s very specific. It’s Mums, they’re busy and they live in a specific location.

Another micro-niche might be instead of saying, “I help people grow their business”, you might say…

“I help real estate agents go from six figures to seven figures.”

or “I help busy women declutter their homes in 6 weeks or less”

It’s got numbers and it’s very clear that you have mastered a problem a client has. 

2. Not Focusing Enough on Dollar Producing Activities (DPA)

A lot of us get caught up in the fluff, looking at what other people are doing. reading articles, looking at  YouTube clips, going to free courses but there’s no overarching strategy, no step by step clear plan.

Without a focus on DPA wake up in the morning, open your laptop and start feeling busy, but you’re fooling yourself by thinking you’re being productive when there are things you could be doing that directly puts money in your bank account.

How often are you directly speaking to your ideal client and making them an offer?

Ideally, you want to focus on sales conversations and building automated funnels.

My client Gaynor, for example, has set up an automated funnel that leads to a course online. People watch her webinar, click on the link that directs them to the sign-up page for her course. 

That’s a dollar producing activity. It takes time and effect but has incredible rewards. She recently ran a course, where 30+ people had signed up to her course from her webinar and made $10,000 from the funnel.

3. Not Investing in resources and support

As a business owner, you need to pay serious attention to what you’re investing into.

Some people will say to me things like I tried funnels, but it was too hard.

Things that matter require investing the time, energy and commitment. 

If you don’t invest in quality, you’re not going to get a quality result. 

If you’re a Coach and you’re not investing in a Coach, for example, then you’ll feel that incongruency. It’s not aligned, because what you’re selling is something that you’re not buying. 

We all need a Coach. 

So are you investing enough time, resources and technology to get things done? Whether it’s setting up a funnel, webinar or workshop – it all takes energy and resources.

The Coaches that aren’t making it? They are not investing the time, money and resources to make it happen. 

4. Not having enough sales conversations

When you get on the phone and talk to someone that is the most direct line to having money go into your bank account.

A lot of people say … I hate sales. I don’t want to sell, I’m not a salesperson and I get that because I’ve been and I’ve said that many times before, I’ve avoided sales, I’ve avoided sales training, I haven’t even wanted to think of myself as a salesperson.

But sales is the only thing that allows you freedom. If you can’t sell, you’re really stuck building someone else’s dream. And when it really clicked for me, because freedom is my highest value. I had to learn it. There’s no way around it. I had to just learn this skill and learn how to do it.

Sales conversations can happen anywhere. You don’t need to have a product to dive in and start selling something but you can start asking questions.

How many people are you asking questions? How many people do you ask questions to? Finding out their problems, finding out their concerns?

You can do this at networking events or online through Facebook groups – anywhere there are people.

Sales conversations aren’t necessarily the view to sell, it can open up the conversation and see whether you’re a match. 

If you’re not doing that on a regular basis, you’re going to struggle as a coach. 

5. Not using proven systems

Not using proven systems is like reinventing the wheel, trying to figure it all out yourself…

…you might get there but it takes so long when you have people who have proven systems tested and measured and allow us to model after them.

I’ve got millionaire mentors who I’m always looking at what they what they’re doing.

I’ve invested in their programs, I’ve invested over $100,000 doing programs and learning from people who have proven systems.

If you’re struggling, ask yourself am I using proven systems?

You don’t want to be struggling on your own. Being in business as a Coach on your own is so hard to do.

It gets discouraging if you’re not getting clients that hit your income goals and allow you to have the lifestyle that you want. 

If you’re not hitting your goals, then you need to invest in yourself and you need to make sure that you follow proven systems. People have gone before you, figured it all out and you can walk in their footsteps.

 Here’s a recap of the five costly mistakes coaches make and what to do instead:
  1. Having too broad a niche
  2. Not enough focus on dollar producing activities
  3. Not investing in resources and support
  4. Not having enough sales conversations
  5. Not using proven systems

Would you like help to avoid these mistakes and know exactly what you need to do to attract and sign up coaching clients in 2020?

Come along to our workshop on Saturday, 1st February, ‘Get More Coaching Clients’.

If you want to know EXACTLY what to stop wasting your time on and learn the SPECIFIC actions that sign up clients, then this workshop is for you.

To find out the best strategies and tools to help more people and make more money, click below to learn more ?

? In This One Powerful Day You Will Learn:

? The BEST methods to connect instantly with your audience and INFLUENCE them to your ideas

? How to become a master influencer and build authentic trust and a powerful connection with your ideal clients

? How to use neuro-marketing to influence the SUBCONSCIOUS mind in your written and spoken content

? The MOST effective way to design your marketing plan so that you nail your message, and attract the right clients

? A proven, effective marketing plan that you can tailor to your business

If you want to grow a profitable coaching business, this workshop is a must.

2020 is the year to finally let go of what’s holding you back and create the life you dream of!

➡ Full Details Here 

Filed Under: Blog Tagged With: Amplify Your Influence, Business, Business coach, Business growth, Client Attraction, Coach, Coaching, Confidence, Entrepreneurship, Mindset, Motivation

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