Want to get more consistent leads, without reaching out to strangers?
Maybe your email list has stayed about the same size for the last 3 or 6 months.
Maybe the size of your Facebook group or your number of followers on Instagram isn’t growing consistently or as fast as you’d like.
And you want to see some tangible results for your effort.
If you want to help more people and make more money, there’s one thing you need more of – leads.
All else being equal, when you double your leads, you double your impact and income.
When leads flow, it’s hard to not make money.
If you want to get more quality leads in an elegant and enjoyable way, without cold outreach, my latest video is for you.
Watch the video here…
The only 4 ways that we can let anyone know about what we do are:
- 1:1 to a warm audience – warm outreach
- 1:many to a warm audience – sharing content
- 1:1 to a cold audience – cold outreach
- 1:many to a cold audience – paid ads
Most coaches that I work with don’t want to start with cold outreach.
Most of us want to get clients through word of mouth and referrals. It’s every business owner’s dream – getting clients without having to do anything except look after your current clients really well.
Referrals can be part of your business growth strategy, but I don’t view it in the same way as a lead-generation strategy, because it’s harder to control and almost impossible to solely rely on if you want to be successful long-term.
So how do I personally get leads consistently, without reaching out to strangers?
I share compelling content consistently.
One of the biggest mistakes I see coaches and experts making is that they’re not connecting with their audience in a compelling way.
When you develop your skill of content creation, you educate your audience, build trust with them, and show the right people that you’re the right person to help them.
If you do this, it’s like having a secret weapon that you can use whenever you need it.
Your email list and followers will grow daily.
When you turn your knowledge into compelling content that the right people just can’t ignore…
…it’s impossible not to get leads consistently into your business.
The purpose of content is to provide value. And if your content is valuable and people connect with you, they are often inspired to take a next step towards you.
Whether that’s…
- Joining your Facebook group
- Subscribing to your email list
- Registering for your workshop
- Booking in for a strategy session
- Sending you a message and starting a conversation
The good news is that creating compelling content is a learned skill that anyone can develop. None of us were born knowing how to do this.
A lot of people say to me they’ve tried to get clients and it hasn’t worked. And when I ask them what they’ve done, it’s usually very little valuable content creation.
You might feel like you’re working really hard and long. But are you producing a high volume of valuable, compelling content consistently?
You might be wondering – What is compelling?
–> Compelling content is crafted to speak directly to your ideal clients’ frustrations, fears, dreams, and desires.
Compelling means that it moves people.
There’s a big difference between content that gets ‘likes’…
…and content that inspires people to want to continue to follow you and binge on your content.
As you develop this skill, you start to enjoy creating content more and reap the benefits of the right people responding to your content…
…and moving along your pathway to becoming a client.
If you have an effective content strategy:
- You stop stressing about what to share and finally feel on top of your content
- You have a simple system to follow, like a paint-by-numbers
- You finally start getting clients from your content
There are 3 elements I make sure are in my content strategy – if you miss these you might find that:
- You miss out on reaching 75% of your audience who are wired differently to you
- Your content can get lost online
- Your content doesn’t resonate with your soulmate clients
The 3 elements of a good content strategy are:
1. Diversity
There are 20 different content types that my clients and I use and we rotate them to speak to different types of people because each piece of content has a different purpose.
Some posts are to attract and engage. Some posts are to build trust, nurture and invite more interaction. Some posts are to convert. Some posts are delivery posts for our clients.
There are 5 different categories of content I recommend:
- Engage
- Educate
- Edutain
- Enlighten
- Exchange
When it comes to diversity, I also share both written content and video because people like consuming content in different ways.
Remember, your audience is made up of many different types of people.
I know we’ve been told for years in the marketing world: write to one person, speak to one person.
I get why people teach this. But really, we’re never just speaking to one person. We are speaking to lots of different people. That’s the reality.
We want to make sure that we’re taking an audience-centric approach.
It’s not about us – it’s about our audience.
2. Consistency
You’ve probably heard this before. You probably know that it’s important. Are you doing it?
If you don’t have a strategy that you STICK to that includes sharing content consistently, you’ll probably find that you get to the end of the week and haven’t posted enough.
Or you have posted, but it’s not purposeful content that gets you leads.
You haven’t crafted it. It hasn’t been designed to lead people along that journey.
You might only be emailing your list every few weeks.
You might be posting when you’ve got a more quiet season and then maybe you disappear for a few months or a few weeks.
Then when you come back you’ve lost a lot of that traction and you don’t get the engagement.
When you have a consistent system, it takes a lot of the pressure away and it brings a lot of relief.
3. Intentionality
We need to make sure every piece of content has a purpose.
A lot of people post content without really thinking about why.
Think about the purpose of your last 3 posts.
Was it to…
- Get more engagement?
- Attract more people?
- Overcome a belief?
- Build more connection and trust?
If your content doesn’t have a purpose, it’s hard for it to achieve the goal of attracting the right clients.
There are so many things that you need to share with someone before they will invest money in you, and that’s why you need a strategy.
To make sure you’re covering all the points. You don’t overcome objections all in one post. You don’t tell all your stories in one post.
A content journey leads your audience from one step (say a social media post) to the next (maybe giving their email address).
A lot of posts on social media, emails or blog posts, exist as a disconnected function rather than an active part of a strategy.
In summary, the way I get consistent leads without reaching out to strangers is sharing valuable content consistently and strategically.
When you know how to create compelling content, your marketing becomes easier, faster, and more enjoyable.
You connect deeper with your ideal clients and you attract more of the right people into your business that you can help.
Hope this has been useful.
Big love
Kat xo
P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:
1. Work with me to get more clients
If you’d like to work directly with me to get more clients… just send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.
2. Join our community and connect with like-minded Female Coaches & Experts
It’s our Facebook community where ambitious female entrepreneurs learn how to increase their income, influence, and impact.
3. Grab a FREE copy of my ‘Client Attraction Checklist’
This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.
