Kat Millar

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5 Ingredients Of A Successful Presentation

Have you ever wondered what it takes to put together a successful presentation?

A presentation could be anything from a Facebook Live, a webinar, a workshop or even a video.

Over the last 10+ years, I’ve run over 200 events, both live, in-person and online, and I’ve discovered that when it comes to creating successful presentations, there are a few fundamental things that every single presentation should have.

In this video and blog, I share five main ingredients that make up a presentation that not only ensures your audience learns what you have to share….

But it also guarantees that they are engaged, maintain attention, and take ACTION on your content. ?

1 – Appeal To Every Type Of Learner

The first thing you do when is appeal to every type of learner. There are many ways that people learn and different ways that people process information.

The most important thing to keep in mind is that everybody who shows up and listens to your presentation learns in a different way.

There are four overarching core strategies, which are really four learning styles. And a lot of people just teach in their own learning style, instead of actually covering all four of these learning styles.

Learning Style 1 – People Learn Based On Their Personal Values

There are people out there that like to learn based on their personal values. So they really want to learn what’s important to them and what’s aligned to their highest values.

I call them the ‘why’ learner. They need to know why. Why am I learning this? And they need to know that very fast. If we don’t appeal to what’s important to them, they’re just going to switch off really fast. So we need to be able to start talking about the benefits and why very quickly for these types of learners.

Learning Style 2 – Use Statistics, Research, Evidence, Data And Facts

People learn differently. There are some that need to know the origin of things, proof evidence, data and facts. All of these are very left-brain types of information.

These types of learners are people who want you to have evidence to back up what you’re saying. They like to hear numbers, have data and they like analyse it. They like to know how things work and the proof to back it up.

Learning Style 3 – Describe How Things Work

The third way that people like to learn is to understand how things actually work. What are the mechanics? How do I actually put it into action? They want to be told so they can understand the benefits and reasons it aligns to their values.

We need to have a structure in our presentations that takes people through a process. We cannot just throw random information at people, it’s got to be organised. The most successful people have organised knowledge.

If you are teaching someone how to cook a beautiful cake, you have organised your knowledge around the recipe for this cake. You have the ingredients in order and then you give the method.

These learners learn best when you’ve really organised your information and structured it in a way that makes sense.

Learning Style 4 – Getting The Information, Tweaking It and Breaking It Down

Were you one of those kids that liked to take things apart and see if you could put it back together? This learning style is really lateral. These people are creative and think outside of the box.

They want to get information, break it down, refine it and tweak it. They are taking information and evolving it.

If you have people in your presentation that have this learning style, then you want to make sure that you’re enabling them to think about what is you know and then also think outside the box.

Remember to speak the way people talk and this will be a real game-changer for you in your presentations.

2 –  Move Your Audience

Secondly, you need to be able to move your audience. Moving your audience is not about telling them what to do.

Just telling your audience step one, step two, step three etc doesn’t move them. We move people by tapping into their values, moving them emotionally, using stories, moving them down a process of inspiration and influence to actually take action.

You move people by understanding the pain they’re in and their existing problems by getting to know them. By getting clear on who your ideal clients are by building relationships with them through conversations, messages, surveys and free sessions.

A presentation is not just for someone to get more information. That’s not it. If you just deliver a presentation that gives people information, then they could have just googled it.

A presentation that moves you for example is a TED talk. They have empowering, motivational and inspiring speakers. These speakers are not just giving you facts or information, they’re moving you emotionally.

Deep down in specific parts of our brain, there’s a little child inside of us that just loves to hear stories. If those stories are structured in a way that we get value from a content perspective but we also enjoy the story itself, that is actually what keeps engagement.

The reason story telling is so effective is because when you tell a story to somebody and you clearly describe the characters in the story, as in you bring those characters to life inside that person’s imagination, our brain can’t help but produce small doses of Oxytocin.

Oxytocin is a bonding chemical. So if Oxytocin allows us to bond with things, then if I’m telling stories in my presentation and you’re releasing small amounts of Oxytocin, then the good news is you are bonding to what I am saying. And that means you’re paying close attention to what is being said.

One of the best ways you move people emotionally is through being vulnerable and showing your struggles and humility, and how you overcame your struggles.

You want to show people how you’ve gone from a vulnerable place of not knowing what to do, to a place of victory.  It’s showing people that you were in a hard place, but you’ve been able to get out that inspires people.

3 – Provide Value

The next essential ingredient of a successful presentation is to provide value.

So, what exactly is value? Value is something that helps someone improve their life.

If someone is speaking about your highest values, then you’re going to give them your attention and enjoy what they’re saying.

If someone is not speaking about something that you value, then you will not give them your attention.

You tap into people’s values by talking about the things that they are most interested in, not just random information. Value is only valuable if you understand the problem that precedes it.

If you’re selling the most incredible recipe for the most amazing cake, and you’re trying to sell it to someone who’s gluten and dairy-free, but your recipe has flour and butter in it, then it’s not going to be of value to the gluten and dairy-free person.

I know it sounds overly simple. But if you think about this analogy, the value you give is only valuable if it solves a problem for someone. So we’ve got to know our audience.

I would never give a presentation unless I knew my audience. What are their biggest pain points?  A lot of people just show up and present and don’t take the time to work out if what they are speaking on applies to a specific person with a specific problem.

Your presentation will only be a successful presentation if you are giving value, based on your audience’s highest values. If someone comes along and they give you content that’s way down on your priority list, then you’ve got all these priorities above it.

Value is all about helping people solve their highest priorities. And we do that by understanding our audience.

Whenever I give a live presentation, or if I give a keynote talk, I always survey the people I will be talking to. This is so I can understand what they are struggling with.

I get to know their biggest pain points, their desires and dreams. This way I can structure my content and give them the value they need.

4 – Use A Combination of Left And Right Brain Hemispheres

Our brains have left and right hemispheres, and we need to tap into these when we do a presentation.

The left brain is more logical and analytical and uses processes and sequences. Our right brain is creative and emotional. It uses symbolism, shapes, colours, feelings and emotions.

I learned from Brian Tracy, who is a great public speaker, about a concept called the windscreen wiper technique which uses the left side of the brain, then the right side of the brain when giving presentations.

A typical left-brained job is an IT specialist or an accountant dealing with numbers.  A typical right-brained job is a writer, artist, singer painter or someone who thinks outside the box.

An audience is usually 50/50 – half are left-brained and half are predominantly right-brained. When we use the wiper and the left brain, right brain technique, we help our audience understand the concepts we are talking about in a way they will understand.

An example of this is if you’re jumping on a Facebook Live, you have to ask yourself, how can you include in your presentation a combination of story and emotion, but back them up with logic, facts and statistics.

It’s important to build out the side that you don’t naturally fit into. If you’re more of a logical person who has spent 40 hours that week in logical, analytical tasks, then you might think about how you can add in emotion and visuals to your presentation.

Think about how you can use visuals, diagrams and how you can use your hands to create visual representations when you are presenting.

If you’re using PowerPoints, you definitely want to use diagrams, visuals, analogies that bring things to life through story and metaphors.

In this blog, I’m using the metaphor of the recipe of the cake throughout this presentation. So I’m going back and forth from the logical by giving you the steps in order, but also weaving in this story and an analogy and metaphor of a cake recipe.

5-  Break Down Advanced Concepts Into Frameworks & Simple Language

If you want to be successful when you present, you want to hone the ability to take really tough, complex, hard things, and teach them in a really simple way that people understand.

Helping your audience to understand your ideas using frameworks helps your content stick & be easier to understand and action. ? This takes crafting. 

I remember hearing a story where a guy asked someone to speak at their summit. He asked the guy how long would it take for him to prepare.

The guy replied, “Well,  that depends how long you want me to speak for. If you want me to speak for five minutes, then I’ll need probably a week to prepare. If you want me to speak for 10 minutes, I’ll only need a few days to prepare. If you want me to speak for half an hour, I probably will need a day to prepare.”

This goes against logic, right? We think the longer the presentation, the more time we need to prepare, but it’s actually the opposite. In order to condense information into smaller parts and make it really simple to understand, it takes more time.

It’s one of the hardest things to do. Anyone can just show up and regurgitate a whole lot of information. But to strip it down and teach it in simple concepts, takes time.

To do this you need to know your subject really well. An old mentor of mine spoke to me about using spots as a concept. She talked about the concept of sharing in spots, which is breaking down complex information into something that is more simple to understand.

An example of this is if you’re a health coach, and you wanted to do a  presentation on three ways to improve your sleep.  You wouldn’t just do the simple things that people know, like turn off your electronic gadgets half an hour before you sleep.

You would want to speak on something more complex, like understanding why your system is disrupted when there is electric magnetic fields in your bedroom. You want to inspire people to actually turn the electronics off before bed.

So it’s not a case of just telling people what to do. It’s actually taking some kind of complex piece of content and making it really simple to understand, that actually inspires someone to take action.

Whether you’re doing a Facebook Live, a webinar or workshop, or speaking on someone else’s podcast or group, remember the purpose of any presentation is to get people to take action.

If you’d like to learn how to create an event that inspires incredible action from your participants, I’d like to invite you to my upcoming FREE live workshop “How to Get Clients With Online Events” 

I’ll be revealing my step-by-step method to using events to educate, engage and inspire people to take action, so you can grow your business and help more people. 

You’ll learn how to: 

* Use FREE events to reach your financial goals & a lifestyle of freedom

* Grow your business by helping more people using my proven formula

* Build trust and connection fast, even if you struggle with nerves …

* Create engaging and profitable presentations

* Position yourself as an expert in your niche 

* Consistently sell out your programs 

You can learn more about the event or claim your complimentary ticket here

See you soon!

Kat

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The #1 Thing That Helps You To Consistently Attract Ideal Clients, In As Little As 1 Hour

Last week in my blog and video, I shared 3 things that prevent people from attracting clients on social media.

If you haven’t seen it yet, you can check it out here

Following on from that, this week I share the ONE main thing that exploded my business, which removes all 3 of these problems.

For the last 13 years I’ve been using this strategy, and it’s the one thing that helps me attract clients, be able to hold their attention and inspire them to take action.

To recap, here are the 3 things that prevent people from attracting clients on social media:

1 – Not Knowing How To Attract People

One of the main reasons people struggle to get clients is not knowing how to ATTRACT people.

Being able to attract people is crucial for growing your business consistently.

The brutal reality is that if you don’t effective attraction skills, you’re probably not going to stay in business very long.

The good news is, like any skill, the skill of being able to ATTRACT clients can be learned.

2 – Not Being Able To Hold People’s Attention

The second reason is not being able to hold their attention. They may get people to like a post, but they can’t hold the attention of people.

People move on fast if you don’t keep their attention. Attention is everything.

Social media is a great way to build connections and relationships, but it’s not a great place to keep people’s attention. It’s a noisy place with lots of distractions. 

There is so much information you need to share to build connection and trust, but most people have a low attention span.

3 – Not Being Able To Inspire People To Take Action

The third reason people struggle to get clients is that they’re not sure how to inspire someone to take action.

This is where a lot of people fall down relying on social media to get clients.

A lot of people think that if they put up content posts with tips on Facebook and Instagram that they will get clients.

But it doesn’t often work that way. You also need to be able to inspire people to take action.

This is why I recommend running events. It’s the best way to get and maintain someone’s attention.

Running Events – The Number 1 Thing That Attracts Ideal Clients Consistently

Running events is like purchasing a ticket to a concert. People turn up and give you their attention for a long period of time, and that’s not possible with social media.

The fastest way to hold someone’s attention for the amount of time needed to build trust and rapport is by running an event.

It could be a free event like a webinar or workshop, online or in person. There’s no way to hold someone’s attention for long on social media or even by reading your blog that compares with running an event.

This is why big companies do live presentations. Like Steve Jobs did with the iPhone. Apple have billions of dollars and they could have marketed in other ways, but they chose to present their new product at a live event.

Learning to present so you can run events is directly related to how successful you’ll be in your business.

Presenting is a learned skill. If you’re not willing to learn the skill, you’ll most likely struggle to stay in business for long.

The problem is a lot of people are scared to learn it because of fear. Fear of rejection, fear of failure, fear of people not showing up,  the fear of looking stupid, not having enough content and not being good enough.

For many years, I’ve encouraged people to run events and I sometime get resistance because of these fears.

If you were with me 14 years ago, you would have found yourself in a studio in a Les Mills gym in New Zealand where I was running a small seminar.

I was training for a bodybuilding competition at the time and learning a whole lot about muscle gain, supplements and protein.

So I went to my gym manager and asked if I can run an event and if she would help me market it.

I was so nervous and scared. I didn’t really know what I was doing. I didn’t know that I needed to structure the event,  how market it correctly, I didn’t really know anything!

I think back about it now and it wasn’t great… but this event positioned me as being different in the gym, because the other personal trainers weren’t doing it.

When you position yourself as a person that’s willing to overcome the fear of presenting, you put yourself ahead of others.

At the moment you don’t have to book a venue or organise food or any of that because we have this awesome technology like Zoom that you can use to run online events.

Running events is so much more powerful than doing Facebook Live videos

On a Facebook Live, there’s no buying behaviour happening. It’s entertaining and educational, but people aren’t looking to buy. There’s different psychology when people register for an event.

You don’t have to be a polished presenter. You can start with a 60-minute webinar – they are very doable. I started from scratch and learned from making mistakes and using trial and error…

When I came to Sydney, I started running little monthly meetup groups in my local library. About 20 people would show up every month. Some of them would go on to become clients and some of them would just keep coming month-to-month and they enjoyed the community.

Events have been the #1 thing that has helped me get booked solid with ideal clients.

One day I was sitting in an event listening to Benjamin J Harvey speak. I remember realising that my events were educating people, but I didn’t have a proper structure or formula. I was just downloading content to people.

I didn’t know how to use frames, the right content, language, or how to effectively influence people and keep their attention.

So I invested in a presenting course because I recognised the importance of it. Presenting is a skill that I want to develop for the rest of my life.

If you want to increase your positioning and your credibility as the authority in your sphere of influence, presenting and holding events is the way to do it. All of your presentations become valuable assets that you can use later.

Presenting is something that will differentiate you from your competition. It will allow you to build massive trust with people and it will help you hold people’s attention and build engagement.

I’ve done over 200 events now. If you saw my very first seminar back in that gym studio all those years ago, you would have seen that I wasn’t confident, I was worried, I had so much fear, I was insecure…

… but I’m so grateful to my past self for giving it a crack.

I’m so blessed that I’ve now had teachers that have taught me how to do it properly.

It gives me a lot of security and certainty to know that whenever I need to get clients, I know that I’ve developed the skill of being able to speak and present and this will always bring me clients.

That’s what I would love to help you with.

Since my wobbly ‘give it a crack’ start at the gym, I’ve been blessed to build a six-figure coaching business, working from home, mainly because of the power of running events.

This is why I decided to run an event where I teach you how to do it.

I’m packing the best of my learnings into one day, and I’ve decided to offer it completely free.

I’m going to be sharing my 7 pillars to profit from presenting, I’ll take you behind the scenes so you learn how to create and deliver really effective presentations, show you how to structure them, leverage your online events, facilitate great connections with people and ultimately, know exactly how to get new, ideal clients.

You can grab your free ticket here

Looking forward to seeing you there!

Kat

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3 Reasons Why You’re Not Attracting Clients On Social Media

Social media is an incredible place to build relationships and get to know people and have them get to know you.

Your ideal clients are no doubt hanging out on social media right now.

But on the flip side, social media is a place of noise and distraction, where people are pulled in all different directions and consumed by so many other things.

Social media is designed to get us to keep us on there, scrolling, always looking at something new. So it can be really challenging to get people to actually stay engaged and maintain their attention.

Social media can help you get clients for sure. But there’s definitely an effective way to do it and an ineffective way to do it.

There are 3 main reasons why people don’t get clients on social media…

1 – Not Knowing How To Attract People

Only 3% of people actually are ready to buy something right away.

People usually know their problem, but don’t always know what’s causing their problem. They don’t know what some of the potential solutions to that problem could be.

Rather than taking people from completely unaware, to making them an offer, you need to attract people by taking them through stages of education and rapport building by speaking their language.

If you’re struggling to attract people, it’s often because there’s a disconnect between you and your followers.

Many people get stuck because they’re not relating to their clients and showing that they understand their problems.

It’s like they are at the top of a hole shouting at people saying, “Hey, come up here. Life is amazing!” But people are stuck in a hole and saying, “I’m stuck and don’t know how to get out.”

We need to build rapport by getting people to realise that we understand them.  We need to meet people where they are at.

We need to speak to their specific pain points in our language, and then we need to add massive value for them.

You need to help people and meet them right where they’re at. You get to know the key words your ideal clients use by talking to them.

Frank Kern, one of the world’s greatest marketers says the best way to prove to someone that you can help them is by actually helping them.

Grab people’s attention by speaking their language and then giving value that helps them specifically.

2 – Not Being Able To Hold People’s Attention

 

In order to maintain someone’s attention, you need to share that you understand their struggles as you’ve been there and that you have real solutions for them.

You need to share how you found answers and you’ve walked yourself out of the problems and what you discovered that can fast-track their process.

People need a lot of information from you in order to build trust. The challenge is that because there’s so much competition and distraction on social media, people need more time with you.

We need to be able to get people off social media in order for them to get more time with you, so they can potentially make a buying decision. Social media is not the place to rely on to sign up clients.

We’ve got to get good at knowing how to pull people off of social media and that means learning a whole lot of other skills, so you can take control and not be reliant on social media alone.

Ideally, you want to take people from social media (which is real estate that you don’t own) into your own real estate, i.e. your landing pages and your email list.

Through your funnel and nurture system, you can continue to build trust and provide value, because people are all on a journey towards the solution that you offer.

Many times people jump on other people’s Facebook Lives and quickly jump straight off again.

People scroll away quickly if you’re not offering genuine value and you’re not fully understanding where they’re coming from.

You need to be speaking directly to someone’s pain points and directly to helping them with what they are struggling with at that time.

If you’re going to do a Facebook Live, you need to know that what you’re sharing is going to engage people.

The content I share is based on real-life conversations that I have with people on a day-to-day basis.

I’m talking to clients every day and listening to what they’re saying, listening to their struggles and then designing content based on that.

For example, I’ve got 22 clients this week and based on the conversations that I have with them, I learn more about what people need, which I feed into my content plan.

3 – Unsure How To Inspire People To Take Action

A lot of people think that if they put up content posts with tips on Facebook and Instagram that they will get clients.

But it doesn’t often work that way. You also need to be able to inspire people to take action. You need to have the skill of influence.

Influence is a skill. It’s about understanding the subconscious mind, the psychology of human behaviour in decision making and what drives someone to make a choice that will improve the quality of their life.

Remember, only 3% of people are ready to buy. So there’s around 97% of people that won’t buy from you immediately.

Around 60% of people will be interested in what you’re offering if you nurture them well and potentially end up buying from you.

It’s this 60% that we need to educate and use the skill of understanding human psychology and the subconscious mind to move them along the client journey. It’s understanding the problem and also educating people about their potential solutions.

You need to help people understand that your product, your offer or your coaching package is the thing that’s going to be the best thing for them. To do this requires you to really think through your content well.

You need to structure your content and learn the human psychology that gets people hungry for more. You need to be able to speak to the subconscious mind, and you get this by understanding your ideal clients well.

Getting to know your clients often means spending lots of time coaching people for free. This helps you learn the language you need to use on social media that attracts, holds attention, inspires and influences to take action.

I’ve done hundreds and hundreds of discovery calls and strategy sessions, and that’s where I’ve formed my content for my online course and created my program. The content has been formed by many, many conversations.

I’ve got boxes and boxes of notebooks and coaching notes where I write down people’s limiting beliefs and problems and I look for patterns then teach on the findings.

Understanding your ideal clients and the psychology behind their behaviour takes hard work, but the rewards are worth it.

So to recap, the first reason why people don’t clients on social media is not knowing how to attract people by truly understanding them and giving them value.

The second reason is not being able to hold people’s attention.  You need to be able maintain people’s attention so you can educate them to move them through the buyers’ journey from unaware, all the way to making them aware of the solution you have to their problem.

The third reason is being unsure how to inspire people to take action and this requires understand the psychology of human behaviour in decision making and influence.

Would you like to know the BEST way to attract people, keep their attention, and inspire them to take action?

After running over 200 events over many years and making (and learning from) my mistakes and experiences, I’ve decided to pack the best of my learnings into one day, and I’m offering it completely free.

I’ll be sharing my 7 pillars to profit from presenting, I’ll take you behind the scenes so you learn how to create and deliver effective presentations, show you how to structure them, leverage your online events, facilitate great connections with people and know exactly how to get new, ideal clients.

Ultimately, I’ll be sharing the formula I used to build a six-figure business online and how you can too!

I’ll be sharing the formula I used to build a six-figure business online and how you can too!

For a limited time you can grab your FREE ticket here

See you there!

Kat

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3 Powerful Questions That Change The Way You Show Up

The questions we ask ourselves are so powerful in our lives. Asking yourself the right powerful questions can set your mind in a positive direction for your day, which in turns shapes your destiny.

I’m going to share with you 3 powerful questions you can ask yourself that are game-changers when it comes to the way you show up.

If you want to be a leader or an inspirational role model to your followers and community, you need to be sure you are showing up in a positive manner.

People are watching your life right now.

Failing to ask the right, powerful questions is like leaving a toddler in the house by themselves with a knife. They would run around wild like crazy.  If we’re not telling our minds and thoughts what to focus on, then our minds will also run wild.

Sadly we naturally tend towards the negative in our minds. We ask ourselves why people aren’t liking our posts. We ask ourselves if there is something wrong with us.

Often these negative questions stem from a fear of not being good enough or fear of being rejected. We are programmed to believe that we are not enough because that’s the marketing messages we receive all the time.

If we’re not intentional then we can just default into thinking the negative questions in our minds. I’m going to give you 3 belief builders that I use in my own life that are effective and help push me forward.

3 Belief Builders
1 – What Are The Great Decisions You Have Made?

We often focus on things we’ve done wrong and bad decisions or habits we have, instead of focussing on the amazing decisions we’ve made that have led to positive outcomes.

I encourage you to write them down. If you spent 5 minutes writing down your great decisions, you will find infinitely more great decisions that you’ve made than wrong decisions.

Your good decisions could be moving to a new country, enrolling in a new course, going to university or learning a new language. They could be simple decisions like cutting out sugar or starting to exercise.

2 – What Are Your Skills, Knowledge, Experience And Results?

Write out your skills, knowledge, experience and results on paper. Doing this will build your belief in yourself. It will also build your confidence.

People are looking for good, confident leaders and role models. You need to come across confidently to people, so you have to build your belief in yourself. You need to have a strong level of confidence and certainty.

Ask yourself – what are your accomplishments? What skills do you have? Can you swim well or dance well? What about in the area of your business? Are you great at marketing, sales or copywriting?

What are some of the things you know that you could teach? There have been hundreds and even thousands of hours that you have learned things throughout your life. You know so much and sometimes you just have to remind yourself that you do know enough.

3 – I Am Statements

The 3rd belief builders are ‘I am…’ statements. I am strong.  I am capable. I am confident. I am inspiring. I am valuable. I am motivated. I am resilient.

Write down as many ‘I am…’ statements as you can think of.

Some of mine are: I am worthy. I am knowledgeable. I am strong. I am capable. I am a positive influence. I am a great coach. I am a great speaker. I am dedicated. I am committed. I am growing every day.

All the ‘I am…’ statements are positive that you write down. You will find that you feel awesome after speaking these  out. These get you into the right state.

The 3 Questions you Need to Be Asking Yourself
1 – How Can I Over-deliver Today?

If you want to stand out today, you have to ask yourself; How can I overdeliver today? You can’t just be good or great, you have to be outstanding.

This doesn’t mean you have to be perfect. It just means that every time you show up, whether that is on Facebook or Instagram, in a forum or group, a coaching session or in person, you want to overdeliver.

Mastering business is all about bringing the care and the heart, so you are not just pushing out content, but you are willing to serve.

Find a community that you care for so much, that you are not just asking from them. You will be inspired to show up and serve.

Self-confidence comes from serving people at a higher level than others and having a higher standard and keeping it, even if you don’t feel like it or not.

When you create great experiences for people, they will refer other people to you. Your name will get out there and spread by word of mouth. People that overdeliver get more clients because they serve at a higher standard and surpass people’s expectations.

This requires heart. So many of us are so busy with our to do list and ticking off tasks, that we forget to step back and ask how can we be a massive blessing to others? How can I give an outstanding effort today?

We push ourselves to do more. You don’t learn this, you earn it.

If you are feeling flat or run down in your business, you need to model someone who is outstanding and overdelivering. Ask yourself every day, How can I overdeliver today?

2 – If This Was the Last Week of my Life How Would I Show Up?

The second question to ask yourself is; If this was the last week of my life, how would I show up?

Would you hold back and put things off, or would you go for it? Would you jump on Facebook Live? What would you share if you really wanted to make an impact?

If you had a whole week to spread your message, what would you do? What would you say? Who would you spend time with?

How would you show up? You would probably show up as outstanding. You would have energy and be next level. You wouldn’t be flat, depressed or complaining. You would want to have peak performance.

Why not do this every week? It’s not about hyping yourself up. It’s about asking yourself who you want to be in this world and then tapping into that reason and energy. You don’t have to force it. It’s a by-product that comes with having the desire to be the most outstanding that you can be.

3 – Why MUST I Show Up To the Best of My Ability?

Number 3 is to ask yourself; Why must I show up to the best of my ability? People need help more than ever at the moment.

You need to be evolving with the current times. Your marketing needs to reflect these current times. People want their questions answered.

People want to feel understood more than anything in the world.

One of the best feelings in the world is when someone understands us – when we pour out our hearts to someone and they truly understand us. People are craving this.

Make a decision to never settle for being anything less than the best you can be. This is what it means to be successful, to be a leader and not a follower. You have gifts that other people don’t have and you can use them to help people.

If you’re not showing up to the fullness of your ability and you know there’s more potential and more for you, these powerful questions will help you set your mindset.

Have you had your free strategy session yet?

I offer a 45-minute call for first-time sessions where we uncover your blocks and challenges and help you get moving FAST in your business.

This is only available for people ready to go to the next level. 

You can apply for your session here

Remember, the world is waiting for your brilliance!

I can’t wait to see you soon,

Kat

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5 Marketing Mistakes That Could Be Costing You

There are five costly marketing mistakes that you could be making, that could be costing you in your business right now.

These are all mistakes that I’ve guilty of making so I know them intimately, and I’ve learned how to overcome them, so now I want to help you avoid them.

Many business owners are making at least one of these mistakes at the moment.

1 – Being Too Timid

The first mistake that I see people making is being timid about what they offer. A lot of people say to me they don’t want to be pushy and they don’t want to come across as always talking business on Facebook.

What people fail to realise is there’s a clear difference between being pushy, and being bold as you share what you offer.

It’s so important that we are courageous and show up offering value, so that people will like you, trust you, build a connection with you, and want to take that next step towards you.

A number of people that I’ve spoken to this week have shared that they are afraid to step up and position themselves as an expert.

They’ve said things like:

“There’s so much info on Google, why would people listen to me?”

“I don’t feel I know enough”

“I’m worried I won’t come across as professional enough”

This is totally normal. Fear of criticism and judgment is a very real fear. I struggled with it for many years and succumbed to the imposter syndrome.

To be honest, fear very rarely goes away completely if you’re continually pushing outside your comfort zone.

We just need to act despite the fear.

When you push outside your comfort zone you can feel vulnerable and exposed. When you go on Facebook Live for the first time or hold a Zoom event, you are putting yourself out there for people to see.

Any creator, when they’re showing their work for the first time before it’s fully finished, can feel they’re putting their soul and heart on the line.

Your business is a form of your expression to the world and a form of creativity. When I started out in business, my brain was always sending me thoughts like “I’m not good enough”, or “no one will listen to me” or “someone might criticise me”.

But these are just stories we make up in our head. We’re not here on this planet to play small and have no voice.

We’re here to make a difference.

I heard a great quote the other day:

You don’t get criticised by people doing more than you, you only get criticised by people doing less than you.

I’ve found this to be so true in my journey. The millionaire mentors that I have, never criticise someone that’s further back on the journey from them.

If you want to have more influence and inspire people to take action, you need to be bold and brave with your offer and not hide away from sharing with people.

Share with boldness and don’t assume that people know what you do. When you start sharing with boldness and passion, it’s contagious.

 2 – Being Too Inconsistent

Inconsistency in marketing is a big mistake. A lot of people are very ad-hoc with their marketing and wonder why they’re not getting clients. They only really properly market when they’ve got an offer or event coming up, or when they are inspired, but then they won’t post any content for weeks at a time.

Remember, marketing is not about you. It’s about showing up to your tribe and your community. It’s about being there for people and showing value, even if that person never buys from you.

When you’re consistent, people can rely on you. They learn to trust you, and they get to know you more.

The people who come into my free discovery sessions are usually people are ready to take action, because they’ve consumed my content and because I’m consistent with it.

They’ve either gotten an email, read my blog, or seen a video in my Facebook group. They may have done one of my workshops or webinars.

When people connect with me in strategy sessions, it’s usually because they’ve had some prior interaction with me through my content.

You’ll really fast track your sales process when you show up consistently.

3 – Being Too Passive

The third mistake I see people make is being too passive, rather than proactive.

A lot of people wait for people to come to them. They think that if they put up a website or a few social posts, that clients will come to them.

Business doesn’t work like that. It takes hard work to build something of value. It takes time to craft webinars and events and videos and blogs that are helpful.

They don’t need to be perfect, they just need to be valuable.

You need to share value – share with people about your business and put your name out there as someone to speak at events, on a podcast or on someone else’s social media platform.

How much time do you spend creating great marketing content, landing pages or crafting emails and videos every week?

What is the amount of time in comparison with how much time you spend consuming Facebook, Netflix or YouTube?

The goal is to create more than you consume.

Get your name out there by contributing and sharing your gifts with the world in a bigger way.

Marketing not working? Try a different approach.

Everything is figure-out-able. Be teachable and willing to keep going UNTIL it works.

Make a choice today to start being more proactive with your business and seeking out more opportunities.

4 – Selling on Social Media

The next mistake I see is people trying to use social media to sell. Social media is not about selling, it’s about relationship building.

A lot of people use social media to jump into someone else’s Facebook group and promote themselves or an event or put up an offer.

Remember that people that are following you are not just a number or someone to give you likes.

You want to give value on social media.  Lead with generosity. Leading with generosity means being genuinely curious and helpful for those who comment and engage with you.

Be generous with your engagement with your followers.  You always want to give free and helpful advice before making an offer.

People need to understand what you offer and the benefits and reasons why they should buy your offer. You need to be clear on the pain points of those you are talking to. You can use social media to help people understand your expertise.

To grow your business, you need to take people from social media to your landing page – such as offering them a valuable freebie, which then captures their email address.

From there you can continue to give value through your ongoing emails and build trust and connection.

5 – Thinking Social Media Will Get You Clients

Social media very rarely gives you enough clients to build a profitable, sustainable business.

Social media is best when it’s combined as a strategy with landing pages and some type of offer – like a lead magnet/freebie or presentation, such as a zoom event.

Getting people onto your email list and capturing people’s details is crucial for growing your business. When people are on your email list, they are on your real estate.

Social media is not your real estate. Our real estate is our landing pages, emails and websites.

Landing pages convert 4 to 10 times higher than websites. So my website is full of links to landing pages because landing pages, which are stand-alone web pages.

On a landing page, people take one action. There are no distractions.

Landing pages have an opt-in action where they enter their name and email, and they go on to your email list.

Your email list is one of the biggest assets that you have as a business owner. You own it.

All of my clients that are doing well are doing so because they’ve got marketing funnels in place with landing pages. They are not doing well from social media alone.

I use Click Funnels and have a lot of different landing pages within it.

The reason I love Click Funnels is that it looks super professional. You can use it for up to 20 different funnels. You can use it for webinars and use it to host online courses. I host my webinar replays in there, you can do up-sells, cross-sells, down-sells – the works.

You can take payments easily through Click Funnels by integrating it with your merchant account like Stripe, so it’s beautiful and seamless. It has completely changed my business. I use templates so I don’t have to start from scratch.

Want to try it out?

You can access a free 14-day trial of Clickfunnels and access all my funnel templates, to save you starting from scratch.

Here’s the link

For the template links, drop me an email and I’ll hook you up.

So to recap the 5 marketing mistakes, they are:

1 – Being Too Timid

2 – Being Too Inconsistent

3 – Being Too Passive

4 – Selling on Social Media

5 – Thinking Social Media Will Get You Clients

Need some help?

For a limited time, you can apply for a FREE 45 minute 1:1 client attraction strategy session.

Here’s what you’ll get out of our time together:

  • A clear understanding of the challenges preventing you from signing up clients and how to solve them.
  • A personalised roadmap customised to your business to apply straight away
  • An easy-to-implement strategy to find your ideal clients & turn them into paying clients.

Apply here

All the best!

Kat

 

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