Kat Millar

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5 Ways Presenting Skills Can Grow Your Business

No matter how hard we try, the reality is… it’s getting harder and harder to stand out online. It’s getting more challenging to have people pay attention and stop their scroll and engage in what we’re doing online.
 
Your ability to present and be confident on video, when you’re speaking to people in person and to groups is directly related to your income.
 
And if you’re not great at writing, then you really need to get great at speaking. Because we need to share our words for people to get to know us. 
 
There are only two ways that we can communicate with our clients. Either through writing or by speaking. And obviously there’s body language and all the other things that come into it, but those are the two main ways we communicate.
 
A lot of people tell me, “I don’t want to write blogs, I don’t have time to write blogs.”
 
So if you don’t want to spend your time writing blogs, and if you’re not naturally a great writer, if you haven’t studied the art and the science of copywriting, which is writing to influence, then you need to get good at presenting.
I’m very passionate about helping people with their presenting skills, because we all know that the online space is getting more and more crowded.
Presenting to a group is the best way to leverage your time because if you’re still doing one-to-one, it takes a long time, my friend, I’m sure you’ve realised that.
You will not have the massive impact that you want to have in the world if you keep going one by one by one by one.
 
I realised this when I was a Personal Trainer in the U.K. I had been to so many different conventions and conferences and seminars, and I remember watching the speaker on stage time after time after time.
 
And I remember thinking, “I want to do that, but I’m scared. I don’t want to get up in front of all those people. I’m an introvert, I don’t have the skills, I’ve got massive anxiety around getting up in front of people.”
 
I remember having all these limiting beliefs around it, all these fears around speaking to groups, I was so nervous about it.
 
But I got to that point where I was just fed up, and I remember watching this speaker, and he was not a good speaker, but he got so many people engaged.
 
And I remember thinking, “I reckon I could do a better job than him, but all he’s doing is he’s confident and he’s owning it. And so I want to learn the craft, I want to learn how to speak like that so that I am not going one by one by one.”
 
I was only doing one-on-one personal training at that stage. I’d done a little bit of group, but not to the level that I wanted, and I kept falling back on one-on-one because it’s where I felt confident and comfortable.
 
Maybe you relate. Maybe you’re working one-on-one with clients, but you know that your time is limited, that you want to have more freedom.
 
Especially if you’re working closely with people, it can be quite draining doing long hours. So you kind of set yourself up for a job, instead of setting yourself up as a business where you can work less and make more money.
 
So I decided that day, “I’m going to learn this craft, no matter what it costs me, no matter how much time and money I’ve got to spend, how much fear I’ve got to overcome, I’m going to do it.”
 
If you think about it, 50 years ago we had to only work with people in person.
 
But now we have the ability to reach thousands, millions of people by doing Facebook Lives, by doing YouTube clips, by doing podcasts.
 
We’ve got the ability to reach a lot of people and take our message way further away, to way more people that actually need help, right?
When I moved to Sydney in 2012, I barely knew anyone here. I had a couple of acquaintances, but it didn’t have a network of people or friends, I didn’t have any clients.
 
One of the first things I did was go to an event that was run by Shaune Clark, and he was running an event called Six Figure Speaker Training.
 
And I went along, it was a half-day, it was $97, and something dropped. I thought, “Yeah, you are going to teach me how to present.”
 
So I signed up for his course, it was about $3,000, thank you Shaune, shout out to you.
 
And it helped me change my whole thinking around how to craft a message.
I went on to do 4 other presenter training courses and they have all totally changed my business and changed me.
 
So I want to share with you five ways that you can use presenting to grow your business as well, and how presenting skills will help you make more money.
 
It’s the skillset that you learn and the mindset that you learn will help you make a lot more money and help you impact a lot more people and reach a lot more people.
So here are five ways that presenting skills can help you grow your business:
 
#1: Presenting skills help you get attention
 
We are in the attention economy where we’re all fighting for attention. Not like, “Look at me, look at me,” but, “Stop and engage with my post,” because people are scrolling so fast, they’re like this.
 
You see it on public transport, people waiting in queues at shops, they’re scrolling. You literally get a few seconds to grab people’s attention. So online is very difficult.
 
I am a huge advocate for positioning yourself correctly online and doing online marketing, you need to.
 
But I also advocate, not just online, but offline strategies, combining presenting together with online marketing.
 
If you get those two together, boom, a powerful combination. It helps you get attention.
 
Because if you are willing to put yourself on a platform, which most of the population are not willing to do because they’re scared of it, public speaking is apparently the number one fear.
 
So because most of your competitors are not willing to do it, you will get the attention because you’re actually positioning yourself as someone who is willing to stand out and be outstanding, and not just blend in with the crowd and everyone else online, right?
 
So you get attention.
 
There’s a new study done that shows that we actually need seven hours, we need to produce seven hours, of content, people need to consume seven hours of us before they make a significant buy-in decision.
 
Seven hours.
That’s a lot of Facebook posts, it’s a lot of doing Facebook Live videos, it’s a lot of blogs, it’s a lot of emails.
 
Whereas if you run a workshop for one day, your seven hours are done. It’s done in one day, so you can get people to sign up for your offers and your programs in a very short period of time by running the workshop.
 
And that was how I kind of got started, by going out of the one-on-one model, was running small little seminars at my gym. I ran them in the empty studio at my gym and had people come along, and I taught them what I knew, I was teaching on nutrition at the time.
 
But then when I moved to Sydney, I would hire my local library, Gladesville library, and I paid $18 an hour and had people come in, and I taught them stuff.
 
So that’s where I started out. And now I’ve run over 100 workshops and I’ve tested and measured the things that work in business.
 
There are lots of things that do work, there are a lot of things that don’t work, so I’ve made a lot of mistakes.
 
And it’s why I love teaching people this now because there are a lot of things you can do wrong.
 
A lot of people have fear about people not showing up, so there are strategies that you need to do to make sure that people come, that you get people in the room.
 
But it’s one of the fastest ways to get people’s attention. It’s very hard to get people’s attention unless you have a massive brand or you have a big budget behind you for Facebook Ads, right?
 
So if you’re starting out, it’s a very cheap way to get started fast and get clients fast.
 
#2: It gives you the ability to connect deeply with people
 
Before I was running events, I was stuck behind my laptop so much of the time, and I wasn’t spending enough time getting to know what people wanted.
 
I was just dealing with people one by one by one, and I also had this comfortable group of clients that I’d had for years.
 
I used to have my clients for years, so I wasn’t really improving my ability to connect with people and be able to influence large groups of people, all different types of people because I was kind of stuck in this comfortable one-by-one model.
 
I was very good at my very safe little world with my clients that were one-on-one.
 
Whereas now I can talk to so many different types of people. I know how to read an audience, I know how to keep people engaged, and it’s improved my people skills so much.
 
I never used to be a people person. I remember at my granddad’s funeral years ago, I got up and said, “I don’t like people very much. They are not many people that I like, but I like my granddad.”
 
I can’t believe I said that!
 
I love people now. I absolutely love people, and presenting has helped that so much. And to be successful in business, you have to like people. You have to, it’s essential because business is about relationships. Every time you make money, there’s a person who’s put that money into your account, right?
 
Business is about relationships. So it’s a great skill, to be able to connect deeply with people.
 
#3: It helps you to be able to influence authentically
 
Authentic influence is helping people create positive change in their life. And you do it ethically, and genuinely.
 
It’s not manipulating people to do what they don’t want to do.
That’s not what true influence is about, it’s about helping people get what they want, solving their problems for them.
 
It’s about finding out what they want to avoid, become, what they create, reduce, and get away from. That is influence; helping them overcome their fears and their false beliefs. That’s part of the skillset of presenters.
 
A big part of presenting is actually helping people overcome the things that are holding them back from getting what they want.
 
And that’s a very important skill that you can develop as a business owner, and one of the fastest ways to do it is to do it to a group.
 
You don’t have to be on a big platform, but to be able to get in front of group people.
 
The more I do videos, the more I do workshops, the more my ability to influence improves, by mastering the craft, by doing it and doing it and doing it.
 
Also, because I’m doing it, I’m always going to seminars and learning about the craft of influence to get better at it. So that’s something that presenting gives you a massive advantage in your business.
 
#4: It helps you to be able to speak with confidence
I don’t know about you, but I never used to want to get up and speak in front of people. I never wanted to do Facebook Lives, that was the freakiest thing ever, I refused to do it for ages until I realised it was here to stay and it wasn’t going away.
 
But I’m so grateful now, because now I can confidently speak.
 
The other day I was at an event and they said, “Right, we’re going to divide the room into four,” it was a massive conference room, they divided us into four groups and they said, “One of you from each of the four groups,” there were probably about 150 people in the room, “One of you is going to get up on stage.”
 
And I thought, “That’s me. I want to get up on stage.” Any opportunity to get up on stage, to help get closer and closer to that confident person that I want to be in every situation.
 
So I put my hand straight up, and went on stage and spoke, and it was incredible. A few years back, before I had been presenting and running workshops, I wouldn’t have done that. So it’s increased my confidence a lot. I used to be super shy, introverted, and not have any confidence at all. I would go red, I would shake, I’d be so nervous.
 
But it’s not a talent, presenting is not a talent. It’s training.
 
I’ve been trained, I’ve practiced and practiced and practiced, and that’s how I can now speak in front of lots of people and not get nervous at all. I love it.
 
#5: It helps you attract your ideal clients
 
This is something that I talk about all the time with my clients.
 
If you want to attract your ideal clients, one of the fastest ways to do it is to position yourself as someone who’s not afraid, someone who’s taking bold actions, someone who’s willing to do the hard things.
 
And one of the hardest things that you will ever overcome is your ability to stand in front of a group and risk being rejected and put on your own event. It’s not easy, it’s not for everyone.
 
But if you know that you’re not like everyone, that you don’t want to be mediocre, if you know you want to be one of those ambitious people that is a one-percenter…
…someone willing to stand up and have something to say, to have an opinion, to risk having haters, then the world is your oyster.
 
Every entrepreneur who’s successful has some haters, doubters, people who do the ‘thumbs down’ thing on YouTube.
 
If you’re willing to risk that, presenting is your golden ticket, it really is.
 
So those are the five things. Get attention, connect deeply with people, influence authentically, speak with confidence, and attract your ideal clients.
You have a message that the world can benefit from, that the world is actually waiting for.
No one can express it like you, and if you don’t present it, then the world loses it.
 
Because your unique combination of skills, abilities, stories, experiences, they are unique, and that’s what makes you outstanding, that’s what differentiates you from the rest of the market.
 
I am working to influence you to learn this skill because I know it can be a game-changer for you. It has totally changed my life. It has changed who I am as a person, and it has completely changed my business. About 90-95% of my clients all came because I learned how to present.
 
If you would like to learn how to use presenting to attract more clients, I’m running a free online workshop on Saturday 24th October called ‘How to Get Clients With Online Events’.
 
I’ve invested over $20,000 in learning the craft and run over 200 events. So if you want to learn this presenting skill, I would love to show you the best of what I’ve learned and help you fast track your ability to attract your clients and grow a profitable business.
Here’s the link for more details and to claim your free ticket:

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How To Go From Slow To Supercharged In Your Business

Are things going slow in your business?
 
Do you feel like you’re working hard but not getting the results you want?
Throughout many years of growing my coaching business, I spent a lot of time making a lot of mistakes.
I was doing the slow things. And my business wasn’t growing.
And I see a lot of people making mistakes that are also slowing them down.

I recognise them immediately because they’re the same mistakes I made when I was first starting out.

If you’re not currently making a healthy profit in your business (like having 5 figure months) in a way that FEELS GOOD…

And doesn’t take up all your available free time…

More than likely, it’s because you’re making at least one of these common mistakes.

Here’s the good news: In my latest article and video, I tell you exactly WHAT to do INSTEAD!

It will take you from feeling like you’re pushing a bike up the hill… to racing ahead in a fast car.

 
But before I dive into that, I want to share with you what sets successful entrepreneurs apart.
 
There are specific things that successful entrepreneurs do that unsuccessful entrepreneurs don’t do.
 
3 things that set successful entrepreneurs apart
 
1. Successful entrepreneurs go to places that their competitors aren’t willing to go.
 
If you can go to the places that your competitors aren’t willing to go, you are going to have no competitors.
 
Ask yourself – what is my competition not willing to do?
 
There are massive opportunities for you if you choose the road less travelled.
 
Doing things like webinars and workshops – not many people are doing them really well.
 
The number one fear, according to a Harvard study of over 2,000 people is public speaking.
 
When I heard that stat, I thought “I don’t know how to speak on stage. I’m an introvert, I’m shy, I’m going to go red”
 
But I’m competitive and I don’t want to be scared of anything. I hate being scared of things. I choose to run at my fears.
 
When I’ve heard that most people are scared to public speak, I thought I’m going to learn it. I’m going to go to professional speaker training.
 
So I spent about 20 grand on speaker training and it’s absolutely changed my business. I love it. And I overcame the fear.
 
I hated people looking at me.
 
I was known in my family as the person who hated people looking at me. There was even a family joke because I’d always say “Don’t look at me”.
 
It’s not that you’ve got to be an extrovert. You don’t need to be an entertainer. It’s none of that. In fact, if you’re an introvert, you can do great, about 70% of speakers are introverts.
 
It’s not about personality, it’s not about how confident you are. It’s about how willing you are to learn the skill. It’s a skill that’s learnable, like any other skill.
 

The mindset of a successful entrepreneur is to go where your competitors aren’t willing to go.

 

 
2. Successful entrepreneurs know that the hard road gets easy and the easy road gets hard
 
Successful entrepreneurs know that the hard road gets easy… and the easy road gets hard.
 
It’s hard to do the things that other people aren’t willing to do.
 
Do you know what everyone wants?
 
To do the easy things.
 
The things that don’t require a lot of effort – the get-rich-quick things.
 
That’s what the majority of people want to do.
 
But if you are willing to work hard and do the work upfront, your life gets easier and easier.
 
I’m not going to lie to you and say it’s easy… it’s not. It’s simple, but it does require work.
 
For example, to set up a funnel takes work.
 
To learn the technology takes work.
 
To learn how to write copywriting takes work.
 
To know how to fill a workshop with people takes work.
 
But once you’ve done that work, everything gets easier.
 
Since doing the work, I can now go on holiday at least every three months – full holidays without my laptop.
 
I never used to go on holidays without my laptop until I set up automation systems.
 
If you’re prepared to work hard at the beginning, your business will get easier and easier.
 
It will allow you to have the lifestyle that you want.
 
Pay now and play later…
 
Or play now and pay later.
 

It’s your choice.

 

 
3. Successful entrepreneurs have an attitude of action
 
They do whatever it takes.
 
Entrepreneurship is different to a nine to five job, where you can show up, do your job, and you’ll get a pay-check at the end of it.
 
When you work for yourself, you have to do whatever it takes. You have to push through.
 
You can’t give up on Clickfunnels, or Mailchimp or WordPress or any of the things that you don’t understand. 
 
You may outsource them in time, but it really helps to have a basic understanding first.
Successful entrepreneurs persevere.
 
I wasn’t techy, I was a personal trainer for 10 years. I was doing hands-on physical work, I wasn’t a ‘behind the laptop’ person.
 
But I wanted to have control in my business. I didn’t want to rely on other people.
 
I had to learn how to do the techy stuff.
 
And now learning the tech has allowed me to have a profitable business that aligns with my lifestyle.
 
With an attitude of action, if you do the work, I promise you it’s worth it.
 
If you have an attitude of action, you can switch from manual to automated.
 
You can automate so much of your business, so you don’t have to be running a clunky old school business.
 
It’s not 2001 anymore. You don’t have to do that.
 
By the way – you CAN switch to automated AND you can still give an exceptional client experience.
 
When you’ve got systems in place, you’ve got a scalable, saleable, profitable asset.
Here are some examples of going from slow to super-charged:
 
1. The slow way: Posting just general posts to your social media
 
A lot of people post general motivation, tips about a range of different topics, selfies that add very little value, what they had for lunch, or they share other people’s stuff.
Think about it like this…

If you’re trying to speak to everyone, and you’re not speaking directly to your ideal clients, they probably won’t find you or be helped by you.

The more that your content helps your ideal clients to understand and overcome their pain-points, the more likely they will want to work with you.

People want to work with masters of their craft – people who have honed their skills in a specific area.

The super-charged way: Posting specific, educational content that helps your ideal client with their problems.
 
It’s about actually teaching your ideal client what they need to be doing and helping them.
 
Essentially, your content needs to have a purpose. It’s not about posting content for content’s sake.
 
You need to content to help people overcome their limiting beliefs, and objections to investing in your services.
 
2. The slow way: Relying purely on online marketing to get clients

Your market is CRAVING an in-person connection with someone who gets them.Doing ONLY online marketing is an easy, comfortable way to do business.

But it rarely works for the majority of Coaches and Service-based Business Owners.

People want to buy from a human being they know can help them—not with random pages on the internet.

If you’ve got a great message to share, one of the best ways to do it is to run your own workshops.

 
The super-charged way: Adding offline strategies, such as running your own events
 
If you’ve got a great message to share, one of the best ways to get clients is to run your own events.
 
There was a Facebook post that I posted a while back asking “Do you have a great message to share that would really inspire women?”
 
And so many people responded to it. All of these people do have a great message to share, so really, they could be running their own events.
 
That’s how you take control of your business and not just wait for other people to open doors for you.
 
3. The slow way – Sending people only to your website or your social media handles

When you only send people to your website or social media handles, there are many distractions.

People can get caught up reading articles and watching videos, rather than opting in to your email list.

The most important asset that you have in your business is an email list – a database.

 
The super-charged way: Create a client attraction funnel
When you create a client attraction funnel, you take people from social media and onto your database.
A client attraction funnel is where you have a freebie or lead magnet, such as a cheatsheet, guide, video, or webinar that you offer to people in exchange for their email address.

You set up the freebie on a landing page and then create a follow-on email nurture sequence that people go to that leads them to your paid offer.

When you send them to a specific landing page with a freebie for them, and they opt-in, they are more likely to become a client.

Landing pages convert 4-10x higher than a website.

Also, on social media, you can’t control what people see in the newsfeed.
So you want to get off people social media and onto your own email database. 
 
You gather people’s details and send them useful, valuable content. I use MailChimp for this. 
I sent an email out on a Saturday night recently at about six o’clock and within 40 minutes, 270 people had opened that email. 
 
Can you imagine posting on Facebook and having 270 people look at it in 40 minutes – without paying for an ad?
It wouldn’t happen.
 
A great way to do get people’s email addresses is by teaching cool things on Facebook live videos.
 
Facebook is pushing out live videos into the news feed a lot more than posts.
 
And then at the end of the video, say something like – Hey, if you want a cheat sheet of this or you want my checklist (or want to come to my workshop, or join me on an upcoming Webinar), I’ll pop the details and the link into the comments.
 
You don’t want to just put posts up on social media.
 
You want to have a free offer that you can give to people.
 
You can also do this through personal relationships with people and inviting people to things personally who are engaging with your posts in your comments.

So, if you honestly look at the way you’re running your business right now…

Do you see yourself making any of these mistakes?

I’ve been there.

And that means I know how to get out. 🙂

The exact step‐by‐step roadmap is inside of my intensive and intimate 12‐week coaching program—Amplify Your Influence Accelerator.

And I want YOU to be in it!

There are LOTS more details I want to share with you.

And it’s all on this next page

I hope you’ll join us so I can show you how to set your business up the right way…

And YOU can enjoy 5‐figure months (or MORE!).. with EASE! 🙂

Kat

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2 Compelling Traits You Need In Order To Influence People

In this video and blog post, I share with you 2 compelling traits you need in order to influence people.

 

What are the compelling traits that you need in order to influence people?

We’re not born with the skill of being able to influence people, it’s something that we need to practice and master. And we can keep getting better for the rest of our lives.

Authentic influence is about helping people to get what they want, to understand what are the limiting beliefs, some of the mindsets that are stopping them from getting what they want, and becoming the most awesome version of themselves.

If you want to grow your business, attract more clients, make more money and help more people, then you need to learn how to be a compelling person and how to magnetise people towards you.

You need to know how to be charismatic, how to be confident, how to be attractive to the people that you’re serving, that you’re helping.

So think about right now, think about the people in your life that you are influencing, that you’re having an influence over, and the people that you want to have more fun with.

Whether that is your tribe, your community.

It might be your followers on Instagram or Facebook.

The people that are watching your life – maybe people that your clients are coming to see your workshop.

It could be people that you want to attract into your business.

Maybe it’s your peers or colleagues or joint venture partners with – there are so many different people that we influence.

We also influence our friends and our family.

You’re already an influencer, you’re already influencing people as it is.

So if you want to get better at it, there are two traits that you really need to have in balance.

There’s always an equal and opposite reaction.

Whenever there is light there is dark, whenever there is good, there is bad.

That opposite, that polarisation happens all throughout the laws of the universe if you think male: female, masculine: feminine.

And these are the two traits that we need.

Number one, we need strength.

And number two, we need warmth.

Strength and warmth are key attributes that define the quality of our relationships with others.

If you think about it, if we have the strength and we don’t have any warmth, we’re not particularly compelling and attractive and influential.

Imagine someone really strong, direct, blunt, really kind of forceful, with no warmth – that can be a real turnoff.

And then imagine someone really warm, really loving, very feminine energy. But it’s not strong at all, it’s just too much on the warmth end of the spectrum. It can be too fluffy and overly ‘nice’.

They also are not compelling, because we don’t always feel safe with them or that they are going to give us a result.

To be compelling, we need both.

Strength

Strong people exude a sense of inner ability, strength and confidence. We can be influenced by them and follow them (so they are often in leadership positions). But strength alone is not the key to leadership. Without the warmth we may respect them, but we may not like nor trust them.

Strength is about competency. You all know those people that are super competent, and super confident. And you just feel safe, when you’ve got that strength, you can help people feel safe around you.

When you’re competent, when you can help them to get what they want, when you can show them that you are the person that can get them from A to B, you’re the person that can make them feel secure and safe and supported in your strength, you know, because you’re strong.

Strength is about competency. It’s about respect.

So often we command respect by being competent, by being confident, by being strong.

Strength is usually more testosterone-driven.

So more men tend to have this, but there are definitely women that have this down this end of the spectrum, but it’s more of a feminine rather than a male-female thing.

If you’ve got a lot of testosterone in that energy, then you’ll have that strength. We need to have that strength when we are influencing people.

Think about when you’re in a sale, you cannot just be warm, you cannot just be lovely and nice. And what do you think and what do you want, and we’ve got to actually have that strength, we’ve got to be strong, we’ve got to show people we can help you, I can help you.

We are reliable we, you know, you’ve got to draw their respect from people because and I know as an adult teacher, I had to always walk into the classroom and get respect from them rather than love and friendship from them.

I learned that from my teacher friends, I asked them, “How do I be a good teacher?” and they said, “Don’t try and be friends with the students”. Get their respect first. That’s the strength.

They need to respect you and know you have that strength first.

And then you add that flavor of warmth once you’ve got that.

So, you probably sit somewhere along that end of the spectrum.

If you’re more on the strength side, you’re probably quite direct, quite blunt, you probably use quite a big movement.

Someone who is very strong, they use big movements, they have very open space, they command attention, they command respect, they have a big presence. They are usually quite big in their gestures, and quite open.

So if you’re too much in your strength energy, and you’re wanting to be a little bit warmer, (because we need both), bring it in a little bit with your body language.

So maybe touch that person on the shoulder, maybe sit closer to them, actually pull them in closer to your proximity.

If you are really strong energy already, just to bring a little bit more warmth. And you might just match and mirror that person a little bit more. So that you’re getting more warmth because they’re feeling kind of getting that emotional feeling going.

If you are very direct already, and you want to be more of a warm person because you maybe feel that being too strong and too direct and blunt, and too in your masculine energy.  Like let’s just get the job done, the fastest way from A to B, let’s not worry about, you know, all the feel-good stuff.

If you don’t have any feel-good stuff, you’ve got zero, then people can feel like it’s all about the task. We want to check more into our warmth if we’re in that in that kind of mode.

Warmth

Warmth is the perception someone cares for us. They listen, understand us, even empathise with us.

We distrust people’s motives who lack warmth. They put us on our guard and we try to avoid them.

Warmth is empathy. Empathising with that person. And we do that by nodding, by agreeing with someone, by validating their emotions, by helping them feel really safe. It’s a really different kind of safety.

With strength, with that energy, you feel safe because it’s results-driven. You’re safe because I’m going to get the job done for you, you’re very confident.

The warmth is more about showing – you’re safe with me because you can open up, you can be vulnerable.

The warmth is very vulnerable. It’s our feminine, it’s our nurturer. It’s about making people feel really accepted and loved.

Warm people tend to be smaller with their gestures, their body language is usually softer and there’s more smiling.  It can be a little bit more tilted, so we go asymmetrical to be warmth, where strong energy is very symmetrical.

If you think about it when you say something and you’re certain, and you’re strong, you say it in symmetry, feet together, not one foot forward. Hands-on the hips, very strong.

The warmth is with open palms.

So if you’re wanting to bring out more warmth, then we do more open palms, plus a tilt of the head which is very vulnerable.

In terms of body language, with the strength, it’s usually big actions, very open, they’re not matching or mirroring, they’re being strong, and they command respect.

We respect those people, if there is enough warmth.

The warmth is the love. The strength is the respect.

We need both, we need both types of energy. If we’re too much on this end of the spectrum, people aren’t going to feel a connection to us, They’re not going to necessarily feel drawn to us and be compelled, they might not even like us.

They might respect us, but they probably really don’t like us.

And on this side, on the warmth side, we can really feel like someone’s really loving and warm, where you just feel the love and feel looked after.

But we probably wouldn’t trust them to help us buy a house or to help us manage our money or to help us solve our problems. Right?

In addition, when you’re in a sales conversation, for example, we need to go back and forth, kind of like the infinity symbol, we go into our strength, then we go into our warmth. And we need to adjust where we fit in on the spectrum.

It’s basically Yin and Yang.

Competency, empathy.

Respect, connection.

We need to balance and go back and forth.

We need to actually show the person that we’re influencing or that we’re working with, that we’re connecting with, that we are both –  that we can be both.

So when I’m in a sales conversation, the majority is warmth – questioning, building rapport, matching body language. The matching of body language is very much the warmth, it’s making the person feel very comfortable and very connected, very validated in their feelings.

And then when it gets to the results part of the sale, when I’m actually going to share with them how I can help them, I turn on my strength.

I say things like “Look, I know you’re sick and tired of xyz, let’s just get rid of that, let’s just move on, like, why don’t we get started?

I’ll go into that strong energy because if you stay in the warmth in that sales conversation and say things like “How do you feel. what would you like to do, you know, have a think about it” etc. and you go all passive it doesn’t work, it kills the sale.

Whereas if you start the sales conversation too strong and you’re really dictator-like and very direct and blunt, you’re also going kill the sale before it’s really even begun.

So, in a sales conversation where you want to influence someone. I recommend that you come in with your warmth, and then you, you dip and out of your strength – you say to someone “Look, I can absolutely help you with that” and you say it with certainty and conviction.

You go into this strong energy, you feel it – you’re tonality is strong it’s not questioning.

Whenever we’re communicating with people we’ve got to be thinking, what is needed more right now? Strength or warmth? Respect or connection? Competence, or compassion?

We’ve all got access those two compelling traits that you need to really effectively influence people. When you have both of these and a beautiful balance, which takes time and practice and skill, you can influence anyway.

You can use this on videos, you can use in your writing, you can use it in your workshops, you can use it in all of your communication and you will be incredibly influential and you’ll be perceived as an incredibly compelling and influential person.

And then I leave you with a quote that I love, which is, ” If you want to be liked, you need to like people”. And when you like people genuinely like people, you want to serve them, you want to help them you want to give them the best of you.

And the best of you is when you can get a really good balance between being really strong and being really warm.

If we get those two things right and balance, you will be absolutely unstoppable my friend.

So my question to you is, where do you sit on the spectrum? Are you naturally more in your strength or in your warmth?

And what can you do to move a little bit closer to the other side, or to just be in a little bit of more of a balance and a flow?

I hope it’s really helped knowing the two compelling traits that you need for influence.

Go and practice them this week, and let me know how you go.

 

 

Would you like to know how to attract and sign up new clients?

Join us at my upcoming 1-Day Workshop in Sydney, Saturday 17th August

‘How To Attract Your Ideal Clients’

 

 

This event is for people who are ready to roll up their sleeves and grow their business.

ALL the enthusiastic, positive, grateful clients imaginable are out there right now, ready and waiting for you.

All you need is the right system to attract them into your business.

You’ll learn the best marketing tools and a proven system to attract them.

If you’re unhappy with the money you’re earning, you HAVEN’T applied the right system yet. At this workshop, I’m sharing a rarely-utilised strategy that will be your new secret client-getting advantage.

Earlybird offer available until Sunday, 11th August

So if you are building a business or wanting to build a business – check it out.

Learn More

 

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What Is Ethical Influence?

If you’re a business owner, you no doubt understand the importance of influence.

It’s a major key in sharing with people how you can help them.

But there's a difference between influencing to manipulate people to get what you want, and ethical influence.

What is Ethical Influence?

1. Ethical Influence is about helping people get what they want.

It’s a meaningful conversation that is enjoyable by both parties.

It’s a caring process of supporting someone to make a decision that is going to get them a better life.

Once you really believe that, you will have the boldness to use ethical influence to help people to get what they want.

It’s a win-win for you and your potential client.

A lot of business owners I meet don’t enjoy the process of influence when it comes to selling their services or programs.

They are often scared of rejecting or sabotaging the relationship with the person.

They often avoid having sales conversations or asking for what they’re worth because they don’t want to come across as one of those pushy people, who uses cheesy tactics to try and get people to buy.

Then, their business suffers. Pushiness and cheesy tactics are not using ethical influence.

2. Ethical Influence is about discovery and match-making


It’s all about really connecting with people.

It’s about getting to know them through genuine discovery questions and seeing whether you’re a match for them.

It takes so much pressure off!

You can just relax and have meaningful conversations with people.

IF you’re a match, THEN (and only then) you can show them how you can help them.

This does 3 main things:

1. Reduces any anxiety of you trying to come up with ways to ‘convince’ people to buy, or wonder how to say all the right things

2. Reduces people feeling like you’re being pushy, annoying or only after their money

3. Reduces you being rejected over and over, because you only make offers to people who are interested.

3. Ethical influence helps protect your reputation

Ethical influence is about protecting your reputation - which ultimately comes through helping and sharing, giving and caring.

Compare this to what we see in many spheres of life.

Pushy sales techniques are everywhere.

I recently bought a new car from a dealer. Having learned ethical selling skills, I was curious to see how I would be sold.

The guy was friendly and had a good sense of humour, but a few things caused him to live up to the reputation that some car salespeople have.

One of the first things he said to me was “How much can you put down right now to secure the sale?”

I understand that urgency can be a key factor in decision-making, but this was said very prematurely.

I hadn’t even had a test drive or discussed what I wanted!

The second thing that felt a bit 'yechhh' about was when he walked off to make a phone call to his boss in private about the price.

He said to me “I’ll do some aggressive negotiating on your behalf”.

I’m thinking... ‘Yeah right... Why would you do that? Give yourself less commission??’ It just seemed so inauthentic!

When we were negotiating on the price, I asked if I paid cash that day, could he throw in something for free?

He said he could give me some samples of his network marketing beauty range. Hmmm... As if these aren’t a lead magnet to sell his products. Hardly valuable.

These approaches, in my opinion, aren’t using ethical influence.

Ethical influence to me is not focusing on money in the conversation, but how you can help that person.

It’s more of a long-term approach. It might not get you instant results every time, but gives you a good reputation, which in my opinion is one of the most important business assets that you have.

Once I stopped focusing on myself and my fears and invested into this skill, I realised that I could I make a difference to more people’s lives and help more people to make their dreams come true.

My results soared, along with my confidence and I was able to help many more people to.

I see so many business owners struggling to sign up clients or sell their programs because of fear and because they don't have the right structure or skills to sell authentically.

Which is why I created a sales template that doesn't feel at ALL like you're selling because it is a natural, enjoyable conversation.

For a limited time, I'm offering a FREE 45-minute 1-1 session, where I’ll help you attract your ideal clients and know exactly how to make your offers to them.

My client Aimee Campos, Director at Latin Dance Australia recently applied the template that we tailored to her business, and her conversion rate went from 50% to 92% in just 3 weeks!

Click here to book your free 'get more clients' session:

www.calendly.com/kmillar/getmoreclients

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Attract Your Avatar Workshop

Do you get overwhelmed with all the different methods out there to grow your business and wonder what's best for you?

Have you tried to put various strategies in place but it hasn’t worked as well as you hoped?

Are you sick of confusing (and conflicting) messages and want an easy recipe to follow to get more of your ideal clients?

I have simplified the journey to attracting your ideal client into a simple, step-by-step process.

Whether you’ve been in business for many years... or you're a complete newbie to the entrepreneurial world, this workshop is designed to take you from stuck to moving forward, fast.

At the 'Attract Your Avatar" workshop, you’ll get an easy-to-implement path to locate and captivate your ideal clients.

You will discover what to immediately STOP wasting time on and learn exactly how to use only the most important steps needed to grow your business.

You'll learn how make more money through offering your knowledge and expertise and helping more people.

Imagine having all the clients that you want and the time to enjoy the business and the life that you dream of...  You can!

That's what this workshop is all about.



This Workshop Is For You, If:

  • You're a business owner who has hit a plateau in your client or income numbers, or you have an idea that you want to monetise.
  • You’ve been struggling to attract or retain your ideal clients and keep getting stuck (even though you know you could help many more people improve their lives).
  • You want your business to not only support you financially, but to fulfill you and be aligned with your passion and values.

Here's What You'll Learn:

How to get crystal clear on your ideal target market and show them exactly how you can help them  

How to create an effective marketing and social media plan to connect with and offer value to your tribe  

The 'Income Igniter Formula': how to attract a steady stream of your ideal clients... even if you're starting from scratch  

3 low-cost marketing strategies that create big results, and don't require specialised technical knowledge  

Effective copywriting ideas for your online promotions, without using cheesy, inauthentic language  

The exact strategies to avoid in your stage of business (to reduce wasting your time and money)  

How to generate income fast with super-simple funnels that WORK

Kat Millar Coaching

At this workshop, you will not only be learning but you'll GETTING STUFF DONE!  

It's a small, exclusive setting so you get to hear from others, receive advice on your own business, and get direct help from me with the most important thing of all - how to IMPLEMENT!

Want to stay updated about the next workshop?

Enter your details below and I'll keep you in the loop:

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Let’s Connect!