Kat Millar

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3 P’s Of Effective Influence

Have you ever wanted to be more influential?

Influence is such a powerful thing. In this video and blog post, I share with you three P’s of effective influence.

 

Influence: the ability to be a compelling force, or to produce effects on the actions, behaviour and opinion of others.

Influence is the ability to change yourself and others, and positive and authentic influence. It’s about making the world a better place.

I love talking about, learning about, reading about and teaching about influence.

Some people get confused about the word ‘influence’ – they think it’s about being a social media influencer and selling product. And sometimes people view influence as a manipulation tactic.

That’s not the type of influence I’m talking about. It’s about ethically and authentically influencing people.

Influence is NOT about manipulation. It’s not about trying to convince people to do things they don’t want to do.

It’s none of that.

I want to share something that I read in the foreword of Adam Hulahan’s book ‘Influencer’.

It’s by Tim Gates, who’s a global motivation and change conference speaker.

He says:

“It seems to me that most codes of law, ethical principles and spiritual texts all encourage, declare or command the influence of self and of others. Have you noticed that personal and societal development and progress are all governed by a process of influence?”

A great purpose of life is to influence yourself and others to motivate positive change.

If we can influence heart-centred people, people who care deeply about others, people who want the best for other people – the ripple effect is profound.

When you become more influential, you can influence more people to take positive action, and create positive change.

Have you noticed that everything you have, believe, experience and do, who you are, your life – has been shaped and influenced?

We’re always being influenced all the time by other people and things, and we have all our lives.

We can control our future by what we are allowing ourselves to be influenced by today. Who you are today is a product of what influenced you yesterday. Today you can influence your tomorrow.

There are many great ways to influence others and I want to share three powerful ways.

1. Positioning

The way that you position yourself determines how much influence you have over other people.

If you want to truly be an influencer, if you want to have influence in life as a leader, as a thought leader in your area of expertise and in your genius zone, you need to position yourself correctly.

There are different ways that we can position ourselves. What I recommend when it comes to positioning yourself offline and also online is a mixture of credibility and humility.

Credibility + humility. It’s a beautiful combination.

We need to be able to share our credibility with people – we need to share why what we’ve got to say is important, why it matters, why people need to listen and pay attention.

But we don’t want to be tooting our own trumpet to much right?

We don’t want to be always raving on about how great we are, because people don’t like that, they polarise that. If we go on too much about how great we are, we can actually push people away.

So when we bring in humility with the credibility, people really want to listen to what we have to say.

The way you can do this is through your tonality and your body language and the words that you say.

For example, let’s say that you want to share how much experience you have, but you don’t want to sound like you’re bragging.

Remember that people want to know your credibility – they want to know that you’re good at what you do. They want to know your positioning and why they should pay attention to you, why they should be influenced by you, why they should listen to you.

The way you can do this is by using a lower humble tonality.

You don’t want to have really high over-energetic enthusiasm when you’re talking about yourself, because people tend to bring you down a peg in the positioning they have you in, in their mind.

If you say it in a low humble tone and you use your body language to express it in a humble way, people are more open to receiving it.

You can also bring in the people that you are grateful for that have helped you because no one has succeeded on their own.

No-one is a great success without help from friends, mentors, coaches, counselors, teachers or parents – we have all been influenced by people, we’ve all been helped by other people to get into the position that we have.

I learned this from Benjamin J Harvey – I want to give kudos to you Ben, thank you for teaching me this.

The rule is, when you’re talking about yourself, you use low tonality low energy, and you drop the volume in the picture but when you’re talking about them and what’s in it for them, you get more excited and you add more energy to what you’re saying.

You can do this when you’re on stage, or on video as well, you can actually use some of your body language to get more vibrant and expressive when you’re talking about what’s in it for them – the listener, the audience, your followers – whoever is listening to you or watching you.

The next thing to think about your positioning is that it’s kind of like a bank account. I like to think of this analogy where you’ve got an account – it’s a metaphor, and you’re always making either deposits or withdrawals into the people who you want to influence.

So, if you, for example, turn up late for an appointment, you’ve just made a withdrawal from that account. It’s like an influence account and we add and subtract depending on whether you’re making deposits, or when you’re making withdrawals.

Some of this happens at our unconscious level or subconscious level and we don’t realise that we’re actually having this effect on other people.

When you make withdrawals, you lower your positioning in their mind.

We’re always lowering or increasing the positioning that we have in people’s minds, depending on how much we’re giving them, how much we’re serving, how much we’re helping – and how much we’re just taking and asking for ourselves.

We want to make sure that we’re putting in lots and lots of deposits before we make a withdrawal.

That’s why we don’t just walk up to people and invite them to our paid programs – we get to know people first, we make deposits before we make withdrawals.

So we give value, we give content, we teach, we use education-based marketing before we ask for a sale so that people can get to know us, like us and trust us.

The three key ingredients to influence are:

* Being known

* Being liked

* Being trusted

You cannot have effective influence without those three things.

To get your positioning where your known, liked and trusted you need to make sure that you’re giving lots of deposits.

The last thing I want to say about positioning is that you’ve got to remember to prize yourself. It’s called prizing.

You’re the prize.

So I want you to think of it like a cat and a dog.

Unless you’ve got a really crazy cat, which some of you might, I don’t know, but most cats when you get home, they don’t run up to the door and jump on you all excited, as a dog does.

They usually just sit and wait, and lick themselves and be pretty. Typically, they’re not over-excited like a Labrador for example.

So think of that scenario about cats and dogs and the difference between a cat, which knows that they’re the prize – they love to be patted and admired and adored, whereas a dog it’s all about “Please like me, Please like me, Please take me for a walk”

I know there are exceptions, but in stereotypical cats and dogs, be the cat. Be the cat. Because no one can buy you anywhere, except from you. People can get other coaches, other service providers, but they can only get you from you.

You’ve got to value yourself and position yourself as a person of value in order to influence people.

And you can do that by showing your credibility with humility, making deposits and also knowing that it’s not about you just being a nice person and bending over backwards for other people, that’s not what influence is.

It’s being the leader, it’s leading and not being led. It’s being willing to stand up and have a voice and have an opinion and prizing yourself.

Not under-valuing yourself, not under-charging, not giving all these discounts because you’re desperate to get sales, for example.

If says “No, I don’t want what you’ve got” – that’s fine, move on.

You’re not trying to convince them that they need you.

You want to prize yourself and what you offer and only work with people who want to work with you, who are committed, who are willing to learn and change and respect and value your time.

2. Presence

This is about being present. If you want to be influential, you cannot be stuck in the past, or stuck in the future.

When you’re connecting with someone and you’re looking them in the eye and you’re really connecting with them and you’re getting to know them, and you’re asking them questions and actively listening…

…you will not be able to influence them unless you’re hearing – first of all the things that they’re saying, and also the things that they’re not saying.

You’re looking for the non-verbals, the clues and the cues in their body language and in their tonality.

You cannot do this, you cannot notice those small details, the language that they are using it and be able to memorise it, in order to really be able to help them unless you are present.

So when you repeat back to them what they told you to make sure that you understand it correctly – if you’ve been drifting off and thinking about what you’re going to have for lunch.

Or if you’re stuck in the past about what happened to you this morning, maybe you’ve had a stressful morning, you won’t be really super present with them and you won’t be able to influence them.

If you are jumping on the Facebook Live video, and you’re not present because you’ve rushed, maybe you’re still stuck in what happened an hour ago, or because you’re worried about what’s going to be happening tomorrow morning, you won’t be present on that Facebook Live video and people will feel it.

They will feel your stress, and that energy is really frantic, and even if you’re smiling and friendly, people still pick up on those things, energetically.

Even if you try to hide it, it still comes across in the way we speak and in our body language, and the things we say.

So, we’ve got to really be in the moment.

I do this by imagining a bubble around the person that I’m talking to, so I’m not distracted by things going on around us.

I also do it for example like doing a video like this. I’m only thinking about how can I communicate this to the best of my ability. Right now, I’m not thinking about anything else.

When you are truly in the moment, you can be influential.

It does take practice though, right? None of us get it perfect – we’re always going back and forth along our timeline into the past and into the future.

Very few people live completely present. We’re not meant to live completely present all the time – we are meant to be able to draw wisdom from our past and plan for the future, we are meant to be able to look at our whole life and our timeline.

But we need to make sure that when we’re with someone or when we are focused on a task, that we get in that zone and that flow and stay present.

3. Passion

You know how important passion is – imagine trying to be influenced by someone who doesn’t have passion.

Someone with a monotone and crosses their arms and doesn’t care, and isn’t passionate – you pick that up. And it’s not someone that you want to emulate or follow or get excited about.

I like to think of the three E’s of passion

* Emotion – There’s some kind of emotion where this person is moving you emotionally. It’s not just logic, facts, stats and data like a boring University lecture…

It’s actually real-life, relevant topics and there’s emotion attached to it.

* Energy – Passionate people have energy and influential people have energy. And I’m not talking about that hype, fake, over-the-top kind of energy – I’m not talking about that.

I’m talking about charisma, that passion that comes through, people like Will Smith, Jim Carrey, Marianne Williamson, Oprah Winfrey, Tony Robbins…

…they have passion, and they are all different. They’re not necessarily jumping up and down on the stage, although Tony Robbins does, it’s more than that.

People with energy speak with power and certainty and charisma.

* Enthusiasm – People who are enthusiastic about their message are influential. Again, it’s not hypey, it’s not flashy or fluffy, you’re enthusiastic about your topic and care – you deeply care from your heart, about what you’re sharing.

You can always tell when someone’s not passionate about what they do for a job. or about how their day is going. or how their life is going.

You can tell – if they have that spark in their eyes, if they’ve got a spring in their step when they’re loving life and vibing at a really high frequency – you feel that energy.

I remember when I was in my last few years of working in a gym full-time as a personal trainer and that passion had just been slowly reducing and I could feel it.

I would deliver the best sessions that I possibly could and I would be organised and be as enthusiastic and energised as I could, but the spark was really diminished.

Looking back now I can see that it was because I really wanted to do coaching. I wanted to transition out of that training job but I didn’t know how.

I was still studying and thinking about how I was going to make the transition.

There was a period there where I knew that I lost my passion, and I could just feel it – everything, wasn’t as shiny and wasn’t as vibrant, it dulled the experience.

So if you’re feeling like that about what you’re doing, ask yourself “How can I get that passion back?”

Because you’ve got to be an effective influencer, which you need to be if your business owner if you’ve lost that passion.

As a business owner, we need to be able to influence others – because that’s what sales and marketing is all about. It’s the ability to influence people to positive change.

Things that are going to improve the quality of their lives, and help them heal or transform them or save them time or money or bring relief – all those beautiful feelings that come on the other side of positive change.

So those are 3 P’s of effective influence:

1. Positioning

2. Presence

3. Passion

Which one do you need to apply more in your life at the moment?

If you have any questions or comments, please post below.

Would you like to know how to use influence skills to attract clients?

There are a few different options for how I can help you.

If you haven’t had a one-on-one session with me before, then I’d love to offer you a free one-on-one session.

I will help you strategise and put the right systems in place for your business and show you the next steps you need to be doing right now, and how to actually do them.

Or maybe you’ve got these systems in your business already, but they need a few tweaks because they’re not all working as well as they could.

If you don’t have a flow of consistent clients coming through your pipeline and you’re signing them up regularly and then nurturing them so they are raving fans, systems can help you.

You can book in your free session here

 

Also, I have a full-day workshop coming up on Saturday the 17th of August, in Sydney.

This is for you if you want help putting together your client attraction system to help you attract and sign up clients and keep them coming and paying you consistently so that you can have a profitable business that you love.

You’ll learn the systems you can use to free up your time and stop stressing and struggling over money and getting stuck in procrastination or overwhelm or any of those things that hold us back in our business.

You’ll get loads of useful tips and a step-by-step plan that you can apply straight away, plus a lot of support and a great community.

Learn more about the workshop here

 

 

 

 

 

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5 Systems You Need To Attract And Sign Up Clients Consistently

 

I know the word ‘system’ isn’t sexy… But in this video and blog post, I share why systems can be truly sexy, and life-changing in your business. I share 5 systems you need to attract and sign up clients consistently.

 

Systems help you free up more time to attract more clients and be able to sign them up, so you can do more of things that you really love to do.

Systems allow you to have more time for the things that are in your genius zone – the things that only YOU can do.

Wealthy people create systems, and then they let the systems do the heavy lifting for them.

One of my favourite ways to view systems is this:

S – Save

Y – You

T – Time

E – Energy

M – Money

S – Stress

A system is a procedure, a method, a process, a set of steps that you repeatedly do.

And if you get them on automation, which so much you can do now because of technology, it allows you to have more time to do high-level tasks, like create quality content.

Systems allow you to plan and have a clear vision of where you’re going and really grow your business to the scale that you want it to be…

… as opposed to staying small and being stuck in admin and stuck in all those menial tasks that can just drag on and leave you frustrated and stressed.

You know those tasks that get you stuck and still not having the kind of impact that you want, or making the kind of income that you want to have.

The right systems can allow you to know that you’ve got a steady stream of clients coming in.

If you put these five things in place, if you have the systems taking care of all of the many tasks you need to do in business, through technology and through setting things up properly with a good foundation, you’re going to feel much less stress and much more relaxed.

Also, systems allow you to connect all the different parts in your business.

There are a lot of different steps that need to work together to achieve the outcome that you want for your business.

The right systems mean you know that everything is cohesive and taken care of.

You don’t forget to follow up on that person, you don’t forget to ask for referrals or testimonials. You don’t forget that you need to do a proper marketing campaign in the right timeframe.

There are a lot of systems that you need in your business.

Here are five of the most important systems that you need to focus on in order to attract and sign up clients.

 

1. A Content Creation System

You need a system for how to create regular consistent and valuable content to put out into the world.

I don’t just mean chucking up random Facebook posts, I’m talking content that is strategic and purposeful.

Your consistent content should be about educating your ideal clients on exactly what they need to know about you.

It should show people why you’re different and exactly how you can take them from A to B or A to Z, that you know what you’re talking about, that you can be trusted, that you know how to help people transform and get a great result.

That is what your content is about. It’s not just about quickly putting something out there just to be seen and posting anything that’s not valuable, you want to make sure that you have a system for your content creation that is regular.

I recommend that you post on social media and daily. Posts should highlight things like:

* Why you’re different

* What you believe

* What you stand for

* Your unique point of difference

* Your opinion on things

* What kind of person you are

* What kind of things that you help people with

* Maybe you spotlight one of your clients that you’ve helped achieve a transformation

* Maybe it is showing behind the scenes

* Maybe it’s showing you at an event and putting the highlights of what you’ve learned during the event

So when you put the system in place, you’ve got a plan for it. You’ve got a schedule, you’ve got a map.

With my private clients, I help them with this with a social media planner.

And I teach them how to rotate their posts, being strategic in how many times they are purely giving value and how many times they asking for the next step.

We also look at rotating between educating and entertaining and inspiring – doing a good combination of these.

You don’t want to have it all ad hoc and just randomly post last minute, because you quickly need to think of something – you want it planned in advance.

I recommend you use a scheduler. You can also add posts when you’re out and about, but at least you don’t have to manually do it every day.

I have looked at a few different schedulers. I personally like Buffer, because you can create everything on automation to go out.

I also recommend with your content creation that you send me an email to your list, once or twice a week.

And it’s valuable content – you’re giving, you’re sharing, you’re helping people to solve little problems in their lives that is in your area of expertise.

Don’t send something on mindset one day, and then on health, and then on relationships and then on finances – make sure your content is your ideal client with your content.

We also need to have a system for our copywriting.

We need to have templates that we’re using with our copywriting. This is what I do with my clients, I give them templates to follow because it’s a whole skill in itself.

It’s something that a lot of us haven’t been taught.

It’s something that we need to study and practice and get good at.

Copywriting is a big part of our marketing.

Copywriting is basically any kind of words that you write in order to market or in order to influence, it’s about copy that you write for a commercial purpose.

You also need a system for the copywriting on your landing pages, so you can capture people’s email addresses.

So that’s number one – we need a system for our organic, our free marketing.

 

2. An Advertising System

You need a system for paid advertising. And for most of you watching, it’s probably Facebook ads.

You need to be running Facebook ads. Gone are the days where we can post about our business all the time and show it to loads of people.

Those days were good when they lasted, but those days are over.

Now, we’ve got to pay to play.

So you want to always have ads up and running, you’re keeping an eye on them to make sure they’re converting, even if it’s $3 a day, and you’re posting your content and putting money behind it on Facebook.

I don’t recommend that you just boost posts.

I recommend that you actually create a whole ad, and that you’re always testing and measuring, you’re always comparing an A and a B – such as headlines or images against each other.

I’ve always got ads running, there’s never a time where I’m not running ads. They are running either running to a freebie/lead magnet, or for an event that I have coming up, or for people to watch a video of mine, and I’m always keeping an eye on it.

So instead of consuming social media, when I’m on Facebook, the majority of the time I spend on social media is creating and posting original stuff that I write, and not just copying or reposting other stuff, and also checking my ads insights and making sure that they are working well.

 

3. A System For Presenting Your Offer

Presenting is about sharing an offer to your ideal client.

Usually, you will present one offer at a time, and I recommend that it is whatever it is that you believe that your ideal client needs most.

You need to present, whether that’s on a video, whether it’s a sales call, whether it’s a webinar, it could be a sales letter – such as a full landing page with the sale, it could be a live workshop – it’s some kind of presentation where you’re presenting the next step to your client.

So you need a system around it.

You need to know when you’re going to do it, you need to know the schedule, you need to have it clearly planned out – the structure of your presentation, what you do before the presentation, during the presentation, after the presentation – these are all things that you need a solid system for.

Ideally have templates for all of these things, so that there is a system, structure and strategy – so that you’re not starting from scratch, and just kind of making it up as you go along. That’s a big waste of time.

 

4. A Sales System

You need a sales system – a process.

This is where you’ve attracted the potential ideal client, also known as a lead or prospect, and you’re going to convert them to a paying client.

This is where the rubber hits the road, this is the thing that will keep us in business. Sales are the lifeblood of our business. The only reason a business fails is not enough sales.

And the main reason a business succeeds, there are lots of reasons but fundamentally it comes down to having enough sales.

If you don’t have enough sales, you don’t last in business. You’re stuck in a job, you’re going and doing something else, you’re distracted and you can’t put the time and effort into growing your business properly.

So for a sales system is about setting up a process where you know what to do before the sale, during the sale and after a sale.

You need a template or script with the appropriate questions, you need to have a structure for how you do that offer.

You don’t want to get on the phone with nothing planned, that’s not going to work. That’s going to convert really low.

You want to make sure that you know what you’re doing, you’ve planned it out properly.

And then you also have a post-sales process.

I like to document everything that I do in my business, all the system. I record videos on them so that I can train up my intern or contractors.

You need clear systems to get people to get money into your bank account.

There are lots of steps you need in this system.

You need a way to take payments for example Stripe, or PayPal, or Ezidebit.

You need a way to book people into your calendar, and that should be automated, there shouldn’t be texting back and forth. There should be none of that manual stuff happening – that is not a good use of your time.

Your time is spent doing what you do best, and not trying to collect money. You’re not a bank.

It’s not trying to book appointments, you’re not a PA, you’re the business owner.

You’re the visionary – you’re the one that needs to set the direction, the culture, the values, the vision, the mission, the goals – THAT part of the business, not getting stuck in low-level tasks like admin.

So once you set up a sales system, you’ll know that you have a certain amount of leads coming into your funnel consistently and you’ll be able to convert them into paying clients.

 

5. A Nurture and Follow-up System

Do not leave this to chance, and do not leave it to memory. Don’t even leave it to your to-do list.

Unless you’re constantly prioritising and ordering around your to-do list -which is kind of a waste of time… It’s better to just have a system.

When I first started out in business as a Personal Trainer, before I used the internet much, I’m not naturally organised, but what helped me was having a system. I had to work on getting organised and planning and having a system so that I didn’t have scraps of paper lying around.

My system was – I pulled out their folder with the notes from their previous session, I planned the session that we’re about to have. I had everything documented and color-coded.

Creating these systems really helped me with clients, because I had the system of knowing how many leads I needed to get on the phone, how many appointments I needed to book, how many of those would convert into paying clients, and then how to nurture and follow them up.

I had a system of checking in if they didn’t by and a system of following up and setting myself appointment reminders, otherwise people fall through the gaps.

There’s a saying in the marketplace ‘The fortune is in the follow-up.”

How many people have you missed because you haven’t followed them up?

Maybe you’ve met them at a networking event, and you’ve got on really well, and the business card is somewhere in a drawer somewhere or in your handbag still and you haven’t done that follow up. I’ve been guilty of this over the years.

Follow up has to be fast.

You also need a system for looking after people – maybe they’ve bought from you in the past, or they might be a client that you only see occasionally – you want to have a system to follow them up.

Also, you need to have a system for making sure that you’re asking for referrals and testimonials.

Once this is all systemised, it’s going to take away so much stress.

So many people are running around chasing all different things because they don’t have good systems in place.

Doing these things and getting a result from these things, and two different things.

The better the systems are, the more likely you’re going to get consistent results.

And you just keep tweaking the system until it works.

You don’t want to get caught up in the emotion and the drama. You just want to focus on the numbers and the facts in business.

Of course, there’s emotion involved, but we need to do our best to keep it very factual, and just focus on the tasks that are going to get us the outcome that we want.

This stops the handbrake being on the business, where there’s no flow of clients because we’re getting stuck in low-value activities, or we’re running in the wrong direction really fast and we’re exhausting all this energy when actually we need to be focusing on getting the systems in place.

It can feel like a lot of work to put systems in place, but I promise you – it’s worth it.

It’s a ‘do it once and it’s done’ approach.

As one of my favourite quotes by Les Brown states:

“Do what is easy and your life will be hard. Do what is hard and your life will become easy.”

So, if you’re wondering, where do I start with all of this? I don’t even know where to start, I’m overwhelmed…

…I totally get it, because it was me when I started off as well.

It’s taken me time to build systems and I’m still tweaking them. But I can help you save a lot of time and energy in putting them in place because I’ve found some great hacks and technology tools that can help you.

There are a few different options for how I can work with you.

If you haven’t had a one-on-one session with me before, then I’m offering you a free one-on-one session. I will help you strategise and put the right systems in place for your business and show you the next steps you need to be doing right now, and how to actually do them.

Or maybe you’ve got these systems in your business already, but they need a few tweaks because they’re not all working as well as they could.

If you don’t have a flow of consistent clients coming through your pipeline and you’re signing them up regularly and then nurturing them so they are raving fans, systems can help you.

You can book in your free session here

 

Also, I have a full-day workshop coming up on Saturday the 17th of August, in Sydney.

This is for you if you want help putting together your client attraction system to help you attract and sign up clients and keep them coming and paying you consistently, so that you can have a profitable business that you love.

You’ll learn the systems you can use to free up your time and stop stressing and struggling over money and getting stuck in procrastination or overwhelm or any of those things that hold us back in our business.

You’ll get loads of useful tips and a step-by-step plan that you can apply straight away, plus a lot of support and a great community.

Learn more about the workshop here

 

 

 

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3 Important Sales Psychology Secrets

If you’re a business owner or you’re wanting to be in business, it’s so important that you learn how to sell properly.

In this video and blog post, I share 3 important sales psychology secrets.

 

There are two main things that people get wrong when it comes to selling.

The first thing is that they don’t do enough of it, they don’t get in front of enough people and they don’t sell themselves. They avoid it.

The second thing that people get wrong is that they sell too much – they come across too strong.

Now there is only one reason that businesses fail and that is not enough sales.

And there’s one reason that businesses succeed. And that is because they have enough sales.

If you don’t have enough sales, if you don’t have the skill of selling genuinely, then your business isn’t going to last…

…and you’re going to be back working for someone else, potentially doing something that you don’t like and not living your dreams.

So if you want to help more people, if you want to make a bigger difference in the world, sales is one of the most important skills that you can develop.

Learning sales has helped me improve my confidence and help me improve and grow as a person.

It’s helped me to help more people because I’m able to build a genuine connection with people.

I’m assuming a few things here when I’m sharing these psychology tips is that you genuinely want to help people and you want to make a difference.

You’re only selling something that people need and want, you’re not selling trying to convince people or sell them something that they don’t want.

We’re not trying to persuade and convince people they should buy what we’re offering, we’re helping them to come to the right decision for them.

When you redefine the way the sales from sleazy cheesy, pushy, car salesman-ish, to:

* Sales is healing

* Sales is service

* Sales is match-making

* Sales is helping someone go from where they are to where they want to be

* Sales is improving the quality of people’s lives

 

…you have great conversations with people and help them get more of what they want, in a way that is compelling, appealing, and it’s not pushing people away.

There is so much I can teach when it comes to sales – how we can overcome objections, how to frame, how to set up the sale, how to sell on video, email through Facebook and all of that is selling – but in this video I want to talk about 3 mindsets you need to go into a sale with.

A lot of people aren’t applying these, they’re not doing a great job of that, so if you get this right, you’re going to really position yourself in the marketplace as valuable, as the authority and as the expert in your niche.

I’m sharing from the point of view of having a one-on-one conversation.

1. Questions are the answer

I was trained in sales in the Les Mills system where I worked in NZ as a Personal Trainer. They shared a script with us that converted really high and the majority of the script was powerful questions.

80% of your conversation should be questions.

When you’re selling your service, you really need to ask the person a lot of questions because you don’t want to start talking about what you’re talking about what you offer before you really understand the person.

And the biggest mistake that most people make is that they don’t get to know the person they don’t understand the person thoroughly.

They start talking about the product and what they offer rather than getting to know the person.

I want to give you some examples of really powerful questions that you can use in your sale.

1. What is most important to you? Or What is your priority?

You’re going to find that they will really open up to you.

I don’t recommend you start by asking “What’s the goal”, which is a mistake that I used to make, but not everyone has a goal.

But if you talk to them about the biggest challenge, they will know their challenge pretty intimately. They will be able to talk about it. So ask questions that are easy to answer.

The thing that most people think about is their biggest problem.

And they will easily be able to talk to you about it.

2. Describe your current situation

3. Tell me more

I keep going deeper and deeper and getting more and more information.

You don’t want to talk about all of their problems. Talk about the most important problem.

4. What are you looking for in a … (e.g. a Coach/Psychologist/Trainer/What are you looking for in a solution …)

5. Why is that important to you?

6. How would that improve the quality of your life?

7. What are the consequences if you don’t change?

e.g. what’s it going to look like in the next six or twelve months, what’s going to look like if you don’t change…

Because, if you can remind people of why it is important for them right now you put that top of mind. Then they sell themselves into it, I don’t talk them into anything because they are reminding themselves why it’s so important to get from where they are to where they want to be. And it will help them with that challenge.

There is a really simple formula that I use which is ABC.

A – Where are you now?

Tell me about it, tell me what is it costing you. How’s it affecting you in your mind? How is it affecting your family, how’s it affecting your work?

And get a really good picture of their situation from loads of questions, like “Describe it to me, paint a picture for me… Tell me, once you solve this problem, what will it be like for you when you achieve it…”

B – Where do you want to be?

C – What’s the challenge, what is in the way?

What is that mountain that they have to climb?

Think – how can I support them to climb that mountain?

 

2. You are the prize

Write it down and say it – I’m the prize.

Remember there are thousands of people that you could potentially help. But there’s only one of you. Your time is limited.

If you’re working with people one on one, you’ve only got a certain amount of appointments in your calendar.

You don’t want to get in there people who muck you around, people aren’t going to take you seriously, people who aren’t committed.

You don’t want your calendar filled with what I call ‘no’ clients.

You only want to fill your calendar with the people who really love to work with you, who respect you and trust you.

Money is a commodity, money you can get from any ATM in the world.

But no one can get you anywhere – except from you.

So, I want you to remember that you are the prize. You’re the prize.

If you’re coming in with the energy of chasing them, then as the prey they’re going to run away.

But if you come in totally neutral, and you’re not chasing, you’re the magnet.

And they are attracted to you, because you’re not pushing.

The biggest thing people say to me about sales is that they don’t want to come across as pushy. So don’t be pushy. Please don’t be pushy.

But you want to think “I’m the prize”.

Be a cat, not a dog.

Cats know they’re the prize.

They don’t bound up over-enthusiastically as dogs do.

(unless they’re slightly crazy!)

So stay grounded and remember that the goal is not to try and convince people, but meet them where they’re at.

You want to find people who are already convinced, and that you’re just helping them move through any kind of fears or limiting beliefs that are stopping them from improving their life.

3. Sales is match-making

The goal is matchmaking, the goal isn’t to try and sign everyone, your ideal client is not everyone you know, or take on people just for the money.

You want to take people who you know you can really help, people you can actually get a transformation with.

So this is why it is SO important that you know who your ideal client is.

I don’t mean women in Sydney from 30 to 40. That’s not an ideal client.

Your ideal client you know intimately – you know their fears and frustrations that dreams and desires. You know their problems well – better than they do, you can describe it to them better than they can.

The person who understands their ideal clients the best, wins.

If you can understand your ideal client, better than your competitors, you will win – hands down.

If you can show them and communicate that you understand them, you win.

So the goal is matchmaking.

Your goal is to see if you are a match made in heaven.

Remember, if they are your ideal client, they need you. There is only one of you.

 

So to recap the 3 Important Sales Psychology Secrets…

  1. Questions are the answer
  2. You are the prize
  3. Sales is match-making

Sales is about you getting to present to people the opportunity to improve the quality of their life.

If you’re not improving the quality of their life, you should be selling to them.

So, selling can be fun. It doesn’t need to be stressful.

I used to really stress about sales. Now I love sales.

I love any opportunity that I get to help change people’s lives.

And some people that I talk to, I don’t make them offers, because I can sense that they’re not my ideal client.

I know that there’s a certain amount of one-on-one clients that fit the criteria I have in order to be offered space in my calendar.

They have to be committed. They have to be willing to learn and change. They have to be open-minded.

And I’m going to give everything I can to people if it’s a match.

Coming into a sales conversation with this mindset will help you be more relaxed, more comfortable, more yourself, more genuine and you’ll find that sales can actually be really fun.

 

Would you like to know how to attract and sign up new clients?

Join us at my upcoming 1-Day Workshop in Sydney, Saturday 17th August

‘How To Attract Your Ideal Clients’

 

 

This event is for people who are ready to roll up their sleeves and grow their business.

ALL the enthusiastic, positive, grateful clients imaginable are out there right now, ready and waiting for you.

All you need is the right system to attract them into your business.

You’ll learn the best marketing tools and a proven system to attract them.

If you’re unhappy with the money you’re earning, you HAVEN’T applied the right system yet. At this workshop, I’m sharing a rarely-utilised strategy that will be your new secret client-getting advantage.

Earlybird offer available until Sunday, 11th August

So if you are building a business or wanting to build a business – check it out.

Learn More

 

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5 Things You Need To Create An Effective Business Strategy

 In this video and blog post, I share with you how to create an effective business strategy.

 

 

There are 3 main problems that I see entrepreneurs face when they’re wanting to create a living, doing what they love, and making a big impact in the world.

1. Lack of strategy

Firstly, many people lack an effective strategy in business. Their tasks and content are random and ‘ad hoc’.

They end up doing all sorts of different tactics that they learn from all different sources (often free), without an over-arching, cohesive strategy…

…applying a little bit from here, a little bit from there, and trying to piece it all together. This rarely works.

2. Lack of systems

Many people don’t have their business systems set up properly. Things aren’t automated. And they’re running this really clunky, manual business.

They’re running a business where they’re trying to just remember things. They are trying to quickly come up with a post or just randomly write a blog post.

This is costing them time, energy and money.

3. Lack of support

Many people are trying to do business alone. Again, this doesn’t work.

When they don’t have people helping them, they’re wasting time struggling alone.

Many people think they can figure it out by themselves. But successful people know they need to invest in help and support.

In this article, I share about the first problem – a lack of strategy.

Without a strategy, you don’t have clarity on where you’re headed.

If you don’t have clarity, you don’t have peace of mind.

You start doubting yourself, you get stuck in overwhelm, procrastination, you get stuck doing things that aren’t helping you find your ideal clients.

Without a strategy, you can end up really frustrated.

When I ask people what the outcomes are in their business in the next 1,2, 3, 5 years and what are their targets for the next quarter, I find that a lot of people don’t have clear goals and targets.

They don’t know their numbers, they don’t know how much money they want to make, they don’t know how many clients they want to attract.

It’s really important that you have an effective business strategy.

In most cases, you need to go back to basics and lay a proper foundation for your business before you start posting content and trying to apply random tactics.

The other thing that happens without a strategy, is people get really resentful because they’re stuck in uninspired action instead of inspired action.

They get stuck doing things like creating the perfect logo or tweaking their website until it’s perfect. Or making sure that their business card’s perfect, and they still don’t have clients.

So it’s really important that you have an effective business strategy, and that you almost go back to basics and lay a proper foundation for your business before you start posting content and trying to apply random tactics.

My motto – strategy before tactics.

So, what is a business strategy?

A business strategy is a high-level working plan, not a plan that you write, and you just put on the shelf and never see it again. It’s a high-level working plan for reaching your business outcomes.I want to talk to you about having an effective strategy.

This includes knowing the What – What your business stands for, what exactly is helps people with.

Also, the Why  – why are you actually doing what you’re doing, why you want to make the difference that you want to make in the world, why you want to help people with what you want to help them with.

And also the How – how you’re letting people know that what and the why throughout your online marketing.

To create an effective business strategy, there are five things I recommend that you identify.

1.  Your business values

We need to know what our business values are. Sometimes, these are slightly different from our personal values.

Your personal values might be things like love and connection, adventure, music, family, things like that. You can actually have personal values and business values on a separate list, and I recommend that you do.

Some examples of business values might be integrity, congruency, authenticity, passion, creativity, structure, systems, excellent customer service, and empathy. So for clients achievement, winning awards could be a positive social contribution, it might be innovation.

These are all great things, but what are the few that you really want to be known for?

You need a strategy for your business values. You need to know what your values are, and what actions you’re taking in your business to make sure that you’re reaching these values.

It all starts with the business values, I recommend that you do that first.

2. Your business’ vision and mission

If you don’t have a clear vision and mission, like if someone came up to you on the street and said, “Hey, what’s your business vision or mission?”

(I don’t think that happens very often…) But let’s say it did, would you be able to give them a clear answer?

Would it be concise and snappy? Would you be able to just kind of fall it off your tongue?

Or you need to consult some documents that you wrote a few years ago to the workshop?

How clear is it? And how clearly are you putting it out there for the world to see what your vision and your mission is?

Is it in your Facebook profile is that on your website, people know what you’re all about?

The difference between a mission and a vision, the mission is how you’re going to actually how you’re going to make your vision happen. So your vision is what the world looks like in your imagination, and the future as part of you having your business and your mission is how you going to make that vision happen.

My vision is to inspire over a million people to make a living doing what they love, creating, contributing from a place of abundance and freedom to see living fulfilled, authentic, inspired, and the fullest expression of their potential.

Those words are really powerful and meaningful to me, I love helping people to become fulfilled living out of the authentic expression, living a life where they’re living up to their full potential where they feel inspired, feel fulfilled with what they’re creating and contributing.

That’s a vision of what I want to create.

The mission to actually get there is to equip and support business owners to create a profitable business doing what they love. It’s very simple. That’s my mission.

My values lead into the vision and mission. The vision and mission come from the values, and then the values, the vision, and the mission drive the goals.

3. Your business goals

You need a strategy for your business goals. You need a strategy for what outcomes you want, how many clients you want, how much money you want to earn, when, do you want to do workshops, when do you want to do webinars, what’s your marketing campaigns. You need a strategy for how you going to spend your time in your business.

Your actions are determined from the goals that you set.

So you need your big vision, your mission and then you need strategies underneath that. Basically, what are your initiatives? What are you doing to make that vision happen?

So these are things like having a podcast, running regular workshops, running regular webinars, running retreats, writing a book. These are the big kind of strategies, and then under those, you need goals to make these things happen.

Let’s say the goal is to write a book. The actual actions that you’re going to take, you might say, I’m going to write 10 pages a day, or I’m going to write 100 pages by in quarter three by the end of quarter three.

You want clear numbers, and you want to make sure that you have dates for those numbers as well.

You need to have the strategy for what to do before the sale,  during the sale, after the sale. The strategy for before launch, during launch, after your launch.   A strategy for all your campaigns, your advertising – everything needs a strategy.

Make sure that the goals are specific, they have numbers and dates attached. And you’re making them from your big-picture goals all the way through to your 1-year goals, your quarter goals. And then you break that right down to your weekly goals and then your daily goals. So every day you open your laptop, and you know exactly what to work on.

There are so many people that are scattered and overwhelmed and stuck in procrastination because they haven’t got goals.  They know how to set goals, but knowing and doing are two different things, and to know and not do is kind of not to know.

You need to realise the importance of the power of it.

This is the main thing that I recommend people look at when they’re first starting a business because otherwise, they’re just running off with all these different directions without their overarching strategy.

So we’ve got to lay that foundation.

4. Your Core Message

Next, you need to identify your core message,  your one thing.

Gary Keller has a great book called “The one thing” it’s excellent.

He talks about – what is that one thing that you want to be known for?

Why are you different?

What’s that one thing that you going out to, that one problem that you want to solve, that one outcome that you want to help people achieve, you should know what that is and clearly communicate that to the world.

You need a strategy for your core message and why you’re different and how to express that value.

5. Your Ideal Client

Number five, you need a strategy for how to identify your ideal client and how to communicate with your ideal client.

A lot of people are posting online, but they don’t attract ideal clients. They try to kind of reach, everyone.

One minute they’re talking about health, next minute they’re talking about manifesting, next thing they’re talking about mindset. Next, they’re talking about how to attract your soul-mate – they’re all over the place. They don’t have a strategy.

It’s really important that you’re really clear on who your ideal client is, where are they hanging out? How old are they? What are their interests? What are their biggest problems? What are their fears, their frustrations, their dreams, their desires?

Do you know how to help them solve their biggest problem, the thing that’s keeping them awake?

Where are they hanging out? What do they need from you? What’s your unique genius zone that you can help them with? What is that one thing that you know that you’re a master at, because you’re gifted in it and other people don’t have the unique combination of skills that you do?

Usually, your ideal client is you a few years ago before you solve the major problem that you wanted to help people solve. So that’s a really good clue about, you know where to start with your ideal client. But I’ve got a whole strategy around it. And it actually takes a bit of time and thought and effort.

A lot of people say, “Oh, yeah, yeah, I know how to do that. I’ve got my avatar”. But when I look at other people’s answer when I look at my client’s answer about that ideal client, most aren’t clear, most of them are really vague, they have a really wide age range. They’ll say something like”its women from 30 to 40, living in Sydney”. That’s not an ideal client, that is a massive target market.

You want to pinpoint right down to the dreams or desires and fears or frustrations, and most of all the problems that you’re going to help them solve.

Remember, marketing is not about what they need, but it’s about giving them what they want. In your marketing, you’ve got to give them what they want. A lot of people trying to sell things to people that they think they need, and people don’t actually want it. You need a strategy for that.

So to recap, the five ways you set up your business strategy is to get clear on:

1. Your business values
2. Your business vision and mission
3. Your business goals
4. Your core message
5. Your ideal client

You might be wondering, what if I don’t know where to start with all this, like, it sounds good, that makes sense.

But I don’t really know how to apply it to me. And this is really common that people know that they need a strategy, but they don’t really know how to actually put into place,  how to create one.

And that’s exactly what I love helping people with.

Would you like to know how to apply this to you?

How to make sure that you have a great strategy in your business, an effective strategy, so you don’t wake up in the morning, and spend time on low-value tasks,  actions that aren’t actually getting you any results…

Because that’s going to lead to burnout, overwhelm, and frustration.

When you wake up and you feel like your to-do list is never-ending. And then you get to the end of the day. And it’s like you haven’t even done anything. You haven’t even done anything meaningful or fulfilling or worthwhile, and you’re not seeing a good return on your investment for time.

I know this because this is exactly what I’ve been through. I’ve been through, really running around with all these different tactics and trying to fight things trialing and erroring, and making a lot of errors.

And now I really love helping people to avoid all that pain, all that wasted time, that wasted energy. Those years that you’ll never get back.

 

 

Would you like to know how to attract and sign up new clients?

Join us at my upcoming 1-Day Workshop in Sydney, Saturday 17th August

‘How To Attract Your Ideal Clients’

 

 

This event is for people who are ready to roll up their sleeves and grow their business.

ALL the enthusiastic, positive, grateful clients imaginable are out there right now, ready and waiting for you.

All you need is the right system to attract them into your business.

You’ll learn the best marketing tools and a proven system to attract them.

If you’re unhappy with the money you’re earning, you HAVEN’T applied the right system yet. At this workshop, I’m sharing a rarely-utilised strategy that will be your new secret client-getting advantage.

Earlybird offer available until Sunday, 11th August

So if you are building a business or wanting to build a business – check it out.

Learn More

 

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How To Overcome Your Fear Of Being Visible Online

Do you find yourself procrastinating on putting up that blog post, recording a Facebook Live video or sharing your expertise on social media?

Maybe you post occasionally, but you don’t post boldly and position yourself as an expert.

In this video and blog post, I share with you how to overcome your fear of being visible online.

What do I mean by being visible online?

I mean posting boldly and authentically – on social media, on your website, on all the different platforms that you can be out there in the online world.

Stepping up and owning your space.

Taking authority in your area, in your niche.

Positioning yourself as an expert.

I know that a lot of people have fear around this. I definitely did.

I knew I needed to post more … but I had so much fear coming up.

Thoughts like…

“Who do I think I am?”

“Why would people listen to me?”

“I don’t know enough yet”

“What if people don’t like what I share?”

‘People are gonna find out that I don’t know everything about this topic and therefore what’s the point?

“I can’t put myself out there until I know more”

Impostor syndrome. It’s a killer of dreams!

So, why is it so important to be visible online?

Well, if you’re a small business owner, if you’re wanting to increase your clients, if you wanted to grow your business, if you’re wanting to have a real impact in the world and help more people, you really need to master the ability to put yourself out there to be visible.

That genius zone that you have the gifts that you have. You really need to step up and be out there regularly, consistently and not hiding behind your laptop.

I was talking to a friend today and we were discussing how we used to hide behind our laptop. We used to stay in our comfort zone and we just thought there was something wrong with people not signing up with us.

We thought we were doing all we could.

We were creating content but actually, we weren’t really putting ourselves out there in a way that our full potential called for.

You can kind of dabble a little bit, post a little here and there, put up a motivation quote now and then… but when I’m saying being visible – I mean stepping up, owning a space.

I mean having an opinion, having a voice, sharing your message and not hiding behind things that aren’t really your full essence of what you’re here to do on the planet.

What you’re here to actually achieve and the purpose of why you’ve been born.

I struggled with fearing being visible for years and I learned some really cool strategies that have helped me to be able to just consistently get out there despite the fear.

So, I’m going to go through 3 strategies that you can use to be more visible to show up in a big way. To do what you know you’re here on this planet to do and make the impact that you’re here to make.

1. Identify the belief that’s causing the fear

The first thing that you want to do is identify the belief that’s actually causing the fear. Identify the belief that’s causing the fear.

There’s some kind of belief that you have that’s driving this fear of not wanting to play full out. Not wanting to say everything that you wanted to say. Not wanting to fully own the whole message. You might just be bringing parts of yourself to the world. You’re just showing a little bit.

I’m not saying show everything about your whole life, but about your message. You’ve got to know what’s effective – what’s going to be the best outcome to the people that are following you.

There’s a belief that’s driving to fear us so, whenever we have a belief, A belief is basically every thought that we accept as truth. Every thought that we accept as truth is a belief.

You don’t have to believe every thought that you think. Just because a thought pops into your mind, we don’t have to believe it. We don’t have to play to it.

We can choose whether we want actually believe that thought.

So, if you have fear, it’s coming from a thought and you want to identify what is actually the belief.

So once you’ve identified the, you might think “I know what’s causing the fear. I’m actually scared that someone is gonna see me online who knows that in my past I’ve done things incongruent to actually what I’m sharing, the message that I’m sharing now.”

I’m saying this as an example because I was talking to a client today and it’s exactly what she said.

And the truth is that is true for all of us because where this life there is mess, when there’s humanity, there’s imperfection.

All of us live out of alignment with what we’re teaching at some point in time, because we’re human.

So if you put this bar on yourself that you have to be perfect all the time, it waters down your message. That’s gonna keep you really small. That’s gonna stop you from being visible.

So you’ve got to find the belief.

Maybe it’s that you feel like you don’t know enough, that you’re not smart enough. Maybe you feel like you aren’t pretty enough to get on camera. Or that you don’t know enough about technology.

Maybe the belief is that you need to go into another course.

Maybe you think you need to have 5 successful clients and have testimonials before you can actually say that you are an expert in this space.

The truth is, you can start helping people right away. You don’t need to have a certain amount of people in your email list or a certain amount of facebook followers.

You can literally start helping people now.

I used to have a belief that I had to have a certain amount of followers, and a certain size of email list before I could start teaching other people. That’s not true. I can help my clients right now, because I know how to teach them what I’ve learned and applied myself.

Sometimes we wait until we’ve got things all perfectly together. And the cost of that is, people miss out on your genius. They miss out on what you can bring out to the world to help them because you’re letting this fear hold you back.

Maybe you’re believing that you’re believing something that’s keeping you small. It’s keeping you invisible. It’s stopping you from stepping up. You need to identify what I need to believe in order to take action.

I’ve talked to many people who feel like they have to have all these steps in place before they go out on social media and share their message or own their niche.

It’s stopping them putting that first authentic message out, or that first Facebook Live, that first post actually teaching on your area of expertise or your topic.

That belief doesn’t serve you or your tribe.

Also, sometimes, it’s about getting out there – even though you still feel the fear.

When you can actually really learn how to control your mindset around it, that actually reduces the fear.

I’m not gonna try and pretend that the fear completely goes away, because it actually doesn’t.

The fear is there every time we push it out of comfort zone, every time we go and up that level.

That fear is gonna try and keep us safe. And that’s a good thing, you know, it’s just part of our brain that wants to keep us safe. So actually, it’s good to accept that the fear’s never gonna go away.

You just have to learn to take action despite the fear.

Remember the fear is driven by a belief. Identify the belief, write it down.

 

2. Identify the belief needed to take action

What belief do you need to believe in order to take action?

Maybe you need to believe that perfection doesn’t exist.

That it’s all about progress, not perfection.

That there are people out there benefit from what I’m sharing even if I don’t have 10 clients. Even if I’m not perfect.

Let’s say you’re a Health Coach and you think “I need to lose weight and I need to be at my perfect size before I can be a health coach because people are going to judge me otherwise”.

You need to know that your approach to someone has nothing to do with your own personal results. That is making it about you.

 

Yes, some people might judge the material, of course, there are gonna be some people out there who judge.

But if you think about all the examples of coaches who are helping people and they are not as good as the player.

So, for example, Tiger Woods, his coach is not as good a golfer as Tiger Woods, but he’s an excellent coach.

There are multiple examples in Sport where the actual coach is not better than the player but they’re just excellent at coaching.

So just because you haven’t reached a certain level doesn’t mean you can’t coach people in it, cause you absolutely can!

If you make it all about your results and you haven’t to achieve perfection before you can help others, you’ll be waiting a long time and people will be missing out.

It’s just something that you gotta decide “What belief do I need to have to get myself out there and be visible?”

For example “I need to believe that what I say is valuable and worthy of people listening to it and responding to it”.

If you don’t believe that, people pick up that energy because you’re not owning the worth. Build your self-worth.

You may need to write out a list of reasons why you deserve it to do that. Write then reasons why what you have to offer is valuable.

I recommend 80 minimum reasons (100 is better) WHY – you really need to live out of the belief you need to take action.

For example, I need to believe that it’s not about perfection, it’s about being visible. That someone is going to get helped with what I have to share in the world.

That simple belief I need to operate from and that fuel that drives you, that’s gonna be such a more powerful fuel than operating out of fear.

Think – “What do I actually need to believe in order to get visible?”

Well, first of all, I need to believe that if people judge me or not, that’s none of my business.

I need to believe that if people think I’m not good enough, it’s none of my business. I’m not gonna let that person who might judge me, stop me from all these people getting benefit from.

For me, I was really worried about what my ex-boss might think. So all these people that could benefit from what I offered missed out because of this one person who wasn’t even my ideal client that I don’t even see anymore – that’s actually quite ridiculous.

When you figure out who’s the SPECIFIC person that you’re most afraid of, you can do practical things like not share it to them.

You can customise your Facebook, so you’re actually not showing it to these certain people that make you feel like that.

Or you can say, this is me. It’s too hard to pretend to be someone else and all these people are missing out if I don’t do it.

 

3. Strengthen your why

If you’ve done any kind of reading about leadership, about business, so many of them come back to this “why” and what is your ‘why’? Simon Sinek talks a lot about it. Many great successful people talk about it.

Sometimes we lose track of our why. If we are thinking about ourselves and thinking about what we are gonna get out of it, we probably won’t be motivated at all or inspired to take action and actually be out there and be visible.

But if we are thinking about our why, about the stronger, bigger reason, the reason that is beyond us or bigger than us, that is gonna motivate us.

That is gonna fuel us and drive us to actually take action and do hard things, do uncomfortable things.

I used to hate, doing Facebook Lives. I felt so awkward. I was judging myself so much. So fearful of other people judging me. You know if I said um’s and uh’s. And if I didn’t get it all perfect.

I’ve never done a perfect Facebook Live, ever! Always had some kind of stumble, always had some kind of, I haven’t expressed myself so eloquently as I wanted to.

But people still get help from my Facebook Live and I get messages all the time saying that “It was really helpful” or “I’ve applied that” or “This was exactly what I needed to hear”.

If I had let that desire for perfection hold me back and make me fearful of being visible and showing up online even when I didn’t feel like it. If I succumb to that fear, I would never have got better at it.

Competence builds confidence.

When you feel more comfortable with something, you feel more confident, right?

We have to show up and be visible and not get it perfect and let go of that fiction. And a really good way to do it is to make sure we understand why it’s so important.

You might know your why, logically know your why, but we need to strengthen the why.

With strength in it, through repetition, through reminding ourselves all the reasons why it’s so important.

What you can do with this strategy is literally write down as many reasons as you can think of why it’s important for you to show up and be visible.

That is gonna be the fuel, the emotional fuel that going to drive you to do it – even if you don’t feel like it.

Or it’s going to make you feel like doing it.

Sometimes it’s the case of showing up because you’ve committed.

I show up to do a Facebook Live video every week because I’ve committed to that. Even though I don’t always feel like it. But I have such a big reason for doing it. I’m so connected to my ‘why’ because I’m so passionate about helping entrepreneurs.

I want to help more people to help more people to help more people – because the ripple effect of leaders getting on purpose, the ripple effect of leaders stepping up and being brave and bold and being visible and out there is gonna impact families, impact communities.

So my WHY is so much bigger than me, right?

It’s not about me thinking “What I’m gonna get out of it”. It’s actually when I focus on the message that I’m sharing – when I focus on what’s coming through me as a message, I can get the download and I pour it out.

It’s like a songwriter that’s releasing the song into the world. And then that song becomes everyone’s song.

If the songwriter had held that in, and not been visible, not taken it to their band in its infant stage before it was developed and crafted, then the rest of the world would have missed out on those songs.

I know this because I used to write songs for a band. There was that level of vulnerability when you take your song idea to a band and say “Hey, this is my idea, it’s not fully formed, it’s not fully crafted.”

You’re presenting an idea and you’re throwing it out there for judgment.

Or that art piece, or whatever it is that people who have created it. There’s always an element of vulnerability when we get visible when we put ourselves out there.

There are 2 different things that we can focus on, we can focus on the limiting belief, the mindset, the root cause of what is driving us to feel not good enough, not smart enough, not whatever enough, it’s always about not being enough.

Work on that mindset and we need to chip away that mindset or we can just take action despite that mindset and let the belief catch up themselves.

And beliefs do start to change when we take action and give our brain evidence to prove it wrong.

We’ve got to give our brain evidence that would say it’s actually quite enjoyable to share our message.

If you think about it, you get a captive audience – probably not your friends and family (because they are bored of you talking about business!)

So you can put it into a group or into a business page when you know that people are gonna get helped by it. How much joy is it in that? You get to share your message!

This is probably a big part of why you’re in business – because you want to share your message and have a bigger impact. You want to help people to get inspired. Get on purpose and change their life.

Being visible allows you to do this.

So to strengthen that why you might think “How is my being visible going to get all of my highest values?”

And then you realise – being visible is going to help me help more people. Being visible is going to give me more income. To help me make more impact. It’s going to help me get better as a speaker. It’s going to help me craft my messages.

There are so many benefits. So I recommend that to strengthen that why that you write them out.

That is no match for fear. Love is stronger than fear.

Connect them with your why, with your heart, your passion, your reasons, and NOTHING will stop you from being out there.

So I’m going recap that three ways to overcome your fear of being visible:

1 – Identify the belief driving that fear

2 – Identify the belief that you need to get visible

3 – Strengthen your why

These are the exact steps I took to get myself (a self-confessed recovering people-pleaser, perfectionist, and introvert) out there and successfully running a profitable business.

They work!

Want to know how to attract your ideal clients?

Do you want to know the BEST way to get clients, EVEN IF you’re just starting out?

Do you want to know, with CERTAINTY, how to create a profitable business?

So you can make a deeper impact with your message…

Create the income you deserve…

And position yourself as the go-to expert in your niche?

If you know that deep inside you there’s a burning for more. ??

To help more people…

To make a bigger difference…

And you’re frustrated that time is ticking and it’s not happening at the rate you want it to… ⏳

Join me at my upcoming 1-Day Workshop on Saturday 24th October

‘How To Get New Clients With Online Events’

This event is for the people who are ready to roll up their sleeves and get stuck in to action…

You’ll learn the best tools to help you sign up paying clients with online events.

So if you are building a business or wanting to build a business – pop this date in your diary and join us at this event!

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See you soon!

Kat

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