Do you want to grow your coaching business, and make a bigger impact in the world?
But you DON’T love sales calls?
You enjoy working on your business. You enjoy coaching people…
…but the thought of sales calls is not your idea of fun?
The good news is, there is another way to get clients and in this video I shared how to do it.
You can access the video here:
It’s easy to assume there are things we just have to ‘suck it up’ in our business. Even if we don’t enjoy them. And that can be the case when we’re starting out.
But YOU are the CEO of your business. You get to choose how you want to run it. And as you progress further in business, you want to scale and leverage your time more.
But, if you don’t have a predictable way of getting clients without 1-on-1 sales conversations, then you’re stuck.
Firstly, I want to explain something when it comes to client attraction. This is a really simple way to look at it.
There are 3 ABC’S to getting clients:
A – ATTRACT
Being able to attract your avatar (your ideal client) is the first step.
This means we have to understand our ideal client and what gets their attention.
We need to hone our skill of crafting our language in a precise way that resonates with OUR people.
B – BUILD trust
Trust is the glue that holds relationships together.
Without trust, it’s impossible to get clients.
So many people lose sales because they don’t have the trust established.
The interesting thing about trust is that you can’t CONVINCE someone to believe you’re trustworthy.
You have to EARN trust.
I like to think of it like this – trust is stored & nurtured in someone’s emotional account.
You make deposits into your followers’ emotional accounts by providing value to them.
Then they exchange that trust when they engage with you & buy from you.
So, how do you develop more trust with your followers?
There’s one way to build trust I’ve found that trumps everything. And that is EARNING TIME.
People don’t just give their time for free. We’ve got to exchange value for their attention.
If you don’t have time with someone, it’s almost impossible to get them to trust you.
C – CONVERT
How do you convert people into clients?
How do you earn people’s time when we’re so distracted online?
You need a way to invite people to make a decision and take action to work with you, in a way that’s elegant and authentic.
There are only 3 ways to convert people in clients:
1 – 1-to-1
2 – 1-to-many – inviting people in a group
3 – None-to-many
If you’re dedicated to growing your coaching business, and want to do it without doing endless 1-on-1 sales calls…
…but you want more clients consistently, the most effective way to do it is to enrol multiple people into your program at once.
And the BEST way to do it, is by running online events.
A conversion event allows you to maximise the list of leads you’ve created from your funnel, present your offer to a group of people and convert the right-fit people into clients.
When you have an event, the need, the trust, the desire, the emotions, the likeability, the formula – all those things that people need to be in there to make a buying decision are all in one presentation.
It’s by far the most effective strategy for coaches.
You’ve heard about running events before, no doubt.
But there’s a reason why you’re currently not doing them. Or doing them at the level that you want to.
My suggestion is to write that reason down.
Then ask yourself just one question “Am I happy with that reason?”
One of my clients signed up 10 clients and made five-figures in just 90 minutes.
When you have a conversion event, it does the selling for you, so you don’t need to do any sales calls.
With this skill – you can make money anytime, anywhere – & that’s a priceless asset.
We build trust faster, when we can see a person, look at their mannerisms and feel if they’re authentic and genuine, which is hard to do just reading words on a page.
That’s really great news if you like talking about what you love!
When you know how to deliver effective events…
You significantly leverage your time.
You create credibility and trust. You position yourself as the expert, go-to person in your ideal client’s mind.
You have a system to sign up clients whenever you want them.
You build deeper relationships with people who love what you’re sharing.
And people choose you over other options because they have trust in you.
It takes courage and it takes preparation because you have to organise your knowledge.
It’s the system that’s going to save you years in the long run.
When you organise your knowledge, and package it up correctly, then you truly can have a business at home that makes lots of money and helps a lot of people.
If you’re willing to run online events (even if you don’t currently know how),you’ll create an incredibly valuable asset.
It allows you to leverage your time, be seen as an expert, and share to multiple people at once, so you can enrol new clients consistently and predictably.
Getting clients without sales calls is simple once you know how.
But without a strategy, it’s not easy.
It’s not just knowing that events are the thing that gets clients. It’s knowing how to do events so they convert clients.
Anyone can sit at home and put up an event on Eventbrite and Facebook – that’s easy.
But knowing how to use events to convert followers into clients, that’s where most people need help.
You might be thinking – “I’d love to run an online event, but it feels overwhelming and I don’t know where to start”.
That’s why I’m sharing the exact formula for how to do this in my upcoming
free Live Online Workshop ‘How To Get Coaching Clients With Easy Marketing’.
I’m sharing:
* How to create compelling content that connects with potential clients & inspires them to want to work with you
* How to effortlessly automate your lead generation with my simple 4-step marketing funnel
* A proven 5-step plan to launch an event in a way that attracts the right audience… (even if you’ve never presented before and don’t know where to start!)
…so you can get clients consistently and reliably.
This workshop takes the best of what I’ve learned from running over 400 events and lays it all out in a simple formula.
So if you’ve ever wanted to share your message with MORE people …
Or if you’ve ever wanted a proven system that’s easy to follow to increase your income and help more people…
Then I think you’re going to absolutely LOVE this workshop.
Check it out and reserve your seat at the workshop here.
I’m excited to see you there!
Kat xo
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