Kat Millar

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How To Create A High-Converting Content Strategy

Want a simple and effective content strategy that shows you exactly what to do? A content strategy needs to be easy to execute, without you needing to spend hours a day creating content. You want your content to have an actual real impact on your business.

Effective content has people asking to work with you. You are not left wondering if your content will work, you know it will. An effective content strategy gives you results, so you can continue to get paid in your business and put food on the table!

You don’t just produce content for the sake of it. If you are, then you’re missing opportunities and clients.  I often see people posting content with no purpose. It’s kind of hanging there and there is no flow or journey they are taking potential clients on.

When I first started out, I had no plan with my content. I would just show up and throw up. I learned something, then taught it, but I didn’t have a content strategy.

Over the years, I realised that without having a client journey set out in my content plan and implementing that in my content, then I was wasting my time posting content that did not have an end goal.

It’s really nice to have some spontaneous content, and that’s what I love using stories and lifestyle posts for. You also want to make sure that you have solid content that is doing its job of attracting clients to you.

One of the biggest downfalls that I see is people frustrated because they don’t have a strategy and they are not influencing people with their content. Their content is not shifting people’s perspectives. They’re not actually using their content to get qualified leads.

Successful content needs to be of value to your target audience. It answers the questions that your potential clients have at a particular stage in their client journey. This increases the chances of the right people wanting to work with you.

An effective content strategy has a number of essential ingredients and if you miss them, you can miss out on turning your followers into buyers. To get your content strategy doing its job, there are principles you can follow that work consistently. ⠀

Over the last 10+ years creating online content in my business, I’ve discovered there are 5 essential elements that an effective content strategy has, so I’m going to share them with you today.

1. Build Your Content Backwards From Your Signature Offer

I like what Steven Covey says, “Start with the end in mind.” It’s one of his Seven Habits of Highly Effective People.

The endpoint of your client’s journey is to buy your big premium package offer. So, this is where you have to start from. If you don’t have a premium offer, then that’s something I help people to create.

Your offer has to be irresistible and contain all the components of a great offer. Your offer needs to have things like community, an element of coaching or consulting, and some element of a curriculum. When you’ve built out your offer, then you can start reverse-engineering it.

Successful content answers the questions your potential clients’ have during their client journey.


To reverse engineer your offer, you need to think through the following:

  • What do people need to know before they will buy your offer?
  • What do people need to know to take them through from Point A to Point B into transformation?
  • What do they need to believe? (A lot of times people aren’t buying your offer because they’ve got beliefs that we actually need to shift through our content.)
  • What do they need to think about you?
  • What do they need to think about the solution you offer?

Your content needs to answer the questions potential clients have at a subconscious level. When most people are surfing the internet or scrolling through their social media feeds, they are often not looking at a logical level. They are looking at a subconscious level.

Everyone has multiple problems and they often sit at an unconscious level. If someone comes across a piece of your content that solves one of their problems, they will probably be interested in what you have to offer.

Your content needs to overcome people’s objections and limiting beliefs. You can’t overcome every objection in one post. You need to aim to overcome one objection in one piece of content.

For example, if you have a three-month health coaching package. People consuming your content may think that they don’t need a coaching package because they can just go on a diet they found in a magazine.  

One of your pieces of content might aim to tackle this objection, so you would talk about how magazine diets are written by people who don’t know anything about you. They are created by a random stranger, who does not know your individual lifestyle or unique nutritional needs. You would do one post on that topic only.

People who read your content often don’t know that they need a coach, and they don’t know that they need your specific program. Your content needs to show them how you’re going to solve their problem, so they will be interested.

2. Make Sure Every Piece Of Content Has A Purpose

A common mistake I see is people posting without a purpose. A lot of people post content without really thinking about why.  I’ve definitely done this before, and I’ve looked back and asked myself why did I present it? What was the point?

Think about the purpose of your last 3 posts. Was the purpose to:

  • Get more engagement?
  • Attract more people?
  • Overcome a belief?
  • Sell something?
  • Build connection?

There are so many things you will need to share with someone before they will invest money in you. That’s why you need a strategy to make sure that you’re covering all the points. And you can’t try and change all the areas of someone’s beliefs in one post, or one blog. You can’t tell all your stories in one post.

There are so many things you will need to share with a potential client before they will invest money in you.

What I recommend is that you have one idea, and with that, you may share 3 tips. It’s like an umbrella that the tips hang under. Ask yourself what your point is and if you’ve evoked emotion or invoked curiosity.

If your content does not have a purpose, it won’t draw potential clients to you, so they actually sign up with you. If you haven’t got a purpose and intentional plan about where each piece of content fits in your over-arching strategy, it can’t achieve the goal of attracting clients.

3. Create A Consistent Content Schedule

If you don’t have a schedule, you’ll probably find that you get to the end of the week and haven’t posted much. Or you have posted, but it’s about your walk, your food, or your time in the sun. You’ve not posted purposeful content that actually gets results.

A couple of years ago I decided I was going to commit to every single week doing one main big piece of content. I decided to do one video, and then I was going to leverage that piece of content.

This content is my Facebook Live video.  I upload it on my YouTube channel so it’s building my channel, and I’m putting it into a blog every week. My YouTube is growing and my website content is being updated each week.

I actually was interviewed on a podcast and that person found me because I was posting consistently on YouTube.  I don’t have a massive reach or a really big following, but people still constantly find me on Google because I’m always updating my website and content.

When you have a consistent content schedule, you know when you’re going to create and when you’re going to post. Wednesday is what I call my cave day. On my cave day I turn my phone off, go out in nature and think through my content. I map things out on paper. I don’t have any clients on a Wednesday. Wednesday is my content creation day.

To create a content schedule, you need to decide on and map out:

  1. What you’re going to post
  2. When you’re going to post
  3. What platforms you’re going to post on

4. Rotate Between Different Types Of Content

Rotating between different types of content is important so you don’t just do the same type of content all the time. There are 5 types of content that I personally rotate between and each has a different purpose. You can have more or less than these.

My 5 content types are:

1. Attraction
2. Educational
3. Belief-shifting
4. Inspirational
5. Promotional

An example of what I do with one of my content types is my belief-shifting content pieces. With these pieces, I think about what someone’s current belief is. Then I think about what I want them to believe instead, to help them overcome their limiting beliefs. This is so they can transform and actually get what they want in life.

People often are giving so much value in their content, yet they never invite people to work with them or make an offer. Then there are other people who are always promoting constantly but never giving much value.

There’s a balance that you have to achieve where you give valuable content but also make an offer.


There’s a balance that you have to achieve where you are giving valuable content, but also making an offer. The scales need to be balanced.

When you’re giving so much value but never inviting people to work with you, you will end up broke. It’s not just about you staying in business and making money, but also about helping people to get transformation.  

5. Create A Clear Content Journey

A content journey leads your audience from one step (say a social media post) to the next (maybe giving you their email address). However, many posts on social media, emails or blog posts, exist as a disconnected function rather than an active part of a marketing funnel.

When a connection is formed, you need to nurture those people with more relevant content. If you don’t have a next step planned out, there’s no incentive for those consuming your content to do anything after they’ve consumed it. There’s nowhere for the person to go after they have read your post or watched your video.

Instead, you always want to have an action item for the person at the end of your content which is part of your marketing funnel. For example, with your blog posts or Facebook Live videos, ideally, you want to offer a downloadable freebie or cheat sheet at the end or you may invite them to a Zoom event that you are holding.

The concept of a marketing funnel is you get lots of people coming in at the top of your funnel. This might be from an invite to download a free PDF in which you give some value. The person gives you their email address in exchange for your downloadable.

Email addresses are gold. People who opt-in are a lot warmer because they have said yes to you already. I get hundreds of people open my emails and I’d never be able to get that reach organically just using email.

People who opt-in are a lot warmer because they have already said yes to you.


In the next funnel step, you may offer a strategy session with you, which you can put on the downloadable offer thank you page of your funnel landing page.  So the journey is, the person comes in from your social media post, blog, or however they found you, then they take the steps through your marketing funnel.

You cross-pollinate all the way through. It’s like you’ve got all these fishing rods out in the water. It may be on LinkedIn, Instagram or Facebook posts. Each has different lead generation avenues of drawing traffic. People come in at a high level and they are filtered down to become paid clients right at the bottom.  

You want to think of your content pieces as part of your whole over-arching strategy. If you’re finding that you’re not getting the results you want from your content, it’s probably time to rethink your content strategy.

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

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Is It Time To ‘Boss Up’ In Your Business?

Today I want to encourage you, champion, and cheer you on as well as invite you to step up to the next level in your business. Aka, boss up 😉

What does it mean to boss up in your business?

Bossing up is about remembering that you’re the boss. YOU are the one who calls the shots. It’s about consistently stepping up and evolving to your next level.

It’s about taking radical responsibility for everything that’s happening in your life and in your business. It’s taking the leadership position.

Bossing up is about deciding to stop playing small and go all in.  It’s a decision that says, “I am going to show up 100% in my business.”

It’s saying, “I’m going to create a business that I am proud of. I am going to build an asset and a legacy that blows my mind.”

And it’s not just talking about it, it’s actually doing it.

When I started out in my business, I felt like I had my feet in two worlds. I’d refer to my day job as my ‘side hustle’, and my business as the main deal, even when my job was my primary income.

I realised that if I positioned my business as if it was the main thing, it helped me develop my confidence that it would work. It developed my identity as a business owner.

When you boss up, you take extreme ownership. Instead of blaming others or blaming circumstances, you take full responsibility for everything happening your business.

So how do you do this?

It starts with asking quality questions.

Here are three questions to ask and answer to help you boss up!

 1. Are You Consistently Doing Hard Things?

In business, there are two distinct paths: One path is the path of least resistance, where you keep doing the easy things, and keep up as best as you can with your never-ending to-do list.

On this path you do the easy things – you consume, you learn, you go to free events, but you don’t step out into the scary, challenging zone.

The second path is the harder, scarier path, which is the path of building an asset – where you boss up and learn the hard things. This is where you face the things you’ve been avoiding.

The second path is the harder, scarier path, but it’s worth it.

Having a business is one of the fastest ways to grow because you are constantly having to challenge yourself outside of your comfort zone.

One of the hardest things to do, is to work on becoming the best version of yourself.

When you take ownership of your world, your world changes. It has a ripple effect. This is about rising and becoming the best version of yourself that you can possibly be.

Bossing up in your business is to be the boss over everything that is challenging you. It’s looking at it, facing it, and not running away from the things that challenge you.

It’s locking yourself away from the outside world until you get the challenge finished.

And it proves to yourself that you can do hard things.

My challenge to you is to do what so many of your competitors aren’t doing.  Because it takes thought and energy to implement what we learn.

Most people aren’t doing the hard things, so if you do, you are already ahead of your competitors.

Bossing up is making a decision that says, “I’m going to do the hard things, and go all in. I’m going to prove to myself that I can do it.”

Think about the people watching your life right now, the people in your community, followers, friends, clients, family, or children. A ripple effect happens when they see you step up and your world changes.

That ripple flows over to them and they become inspired by seeing you doing hard things. It’s inspiring.

When you boss up and use your own personal power to create a shift within yourself, you become responsible for your world. Then you awaken the world around you.

In that overflow, you are creating inspiration and the possibility for the next person to believe enough in themselves. Then they will follow your lead and move towards their own greatness.

Imagine if every entrepreneur took extreme ownership and walked in excellence. Not perfection… but with raised standards.

If every entrepreneur decided to become the best version of themselves, we would see an incredible shift in the world.

If we all took radical responsibility to overcome our fears…the shift on the planet would be massive.

But most people don’t do that. Even though they’ve heard stories of people doing incredible things, they stay small because fear keeps people small.

They could be an example of what’s possible for others. They could be an example of what is the strongest, most empowering, most beautiful thing they could do for themselves and for other people, but they don’t. They choose the easy way, which is the small way.

There’s so much to learn; Facebook ads, funnels, automation, and marketing just to begin with. This all scared me when I started,  but I knew the only way I could grow my business was to learn these skills.

At the time I was running my business where I was constantly messaging people back and forth, constantly getting things lost in my email inbox. The business was so hard, so I had to make a choice and put some systems in place.

The truth is I didn’t want to learn ClickFunnels. It just looked way too techie and hard for me. I like being out there talking to people and coaching, it’s what I love doing.

I didn’t WANT to sit on my butt for hours on end learning a new system.

But I realised if I didn’t learn to automate my business, I was never going to have control of it. I could outsource all these areas, but then I would not know how to fix things if they broke. Learning these skills gave me freedom.

Funnels took me a few solid weeks to learn. I had to lock myself away to learn them. And I was on the support chat constantly getting advice. I learned the hard way and it wasn’t easy.

Because I pushed through and learned, I can now come up with an idea for an event or some business idea and I can instantly create a funnel for it. If something goes wrong, I can fix it, because I’m the boss and I know how to do it.

I now outsource some of my work, but I can do that because I’ve learned the systems myself and I can train others in the systems to help me.

Funnels are one of the most powerful assets you can build in your business. I’ve got 20 funnels now, and they are out there doing their thing. I’ve had a funnel that’s had over 2,000 people go through it that I created two years ago. I haven’t touched it except to do an upgrade here and there and it’s still working for me.

Things begin to change when you make the decision to go all-in and say, “I’m going all-in to learn what I need to learn. I don’t care how long it takes. I don’t care how hard it is. I’m going to do it.”

 2. Are You Consistently Investing In Your Business?

Investing in your business proves to your brain that you are serious about your business. Your brain doesn’t know whether you’re in or out if you are just dabbling in your business.

When you invest in your business, it is a way to step outside your comfort zone and realise your self-worth. To boss up, you need to take charge. You need to make a decision to go all-in on something and stick to it.

A friend of mine recently invested $12,000 on a coach for a 30-day intensive course. It’s been incredible seeing the shift in her already from this investment.

We were both talking about all the times where we’ve invested a significant chunk of money in ourselves. The most I’ve invested at one time was a $23,000 program.

As soon as I go into that five-figure investment, the fear, doubt, and anxiety all come up to the surface. But when you invest in yourself largely, it shows your brain that you’re serious about your business.

The very first time I did it, it leveled me up so fast that it was exponential growth. And that was before I even got the result. The results came later but it was just the fact that I’ve taken this massive leap of faith, and it showed me that I trusted in myself.

When you invest in your business, it is a way to step outside your comfort zone and realise your self-worth.

Making the investment in myself showed me that I was going to make it, I was going to do whatever it takes to build this business, I was not going to give up, there were no two ways about it.

I’d decided that I had come too far and it’s never been an option to give up.

It takes courage to take your hard-earned money and risk it on investing in yourself. But it makes you feel alive.

Not knowing when or where the money is going to come from is like jumping out of a plane without a parachute and knowing you’ve got to create the parachute as you are in the air. It’s a buzz!

I put typically at least $15,000 into my business every year, sometimes more.

It’s been a big part of building my confidence and resilience. Not just selling things, but investing in my business. This is a great way to show your brain you’re committed to making your business work.

 3. Are You Consistently Improving Your Marketing Skills?

What’s the one next thing you want to achieve in your business? Really think about it.

Whatever that thing is that you want to achieve in your business, that one thing is going to require some type of marketing no doubt if that’s your next big thing.

Did you wake up this morning and improve the skill of marketing to get your next thing out there? Did you wake up in the morning and take action towards that thing? Probably not if you’re like most people.

Staying focused on the one most important thing is really hard.  If you’re not improving your skill of marketing, you’re not actually growing as a business owner.

There are things that you need to do in your business right now, that you don’t know how to do and that someone else knows how to do. You can pay them to show you.

For example, create a funnel. A lot of people freak out when they hear the word funnel. But a marketing funnel is just a client journey and an automated flow for your future clients to journey through.

Marketing funnels allow you the freedom to take your hands off, but still know your future clients are being nurtured and looked after when you are not there.

What so many people do in small businesses is they start the business manually but then attempt for the rest of the business life to keep running it manually.

When you have an automated flow, you can focus on what you love and what you do the best.

Holding events is also an incredible marketing tool. I’ve grown so much from putting on events. Events help you consolidate all of your content and they help you organise your ideas. Remember people pay for organised knowledge.

When you’re automated in your business, you’re able to have that time to think more strategically and get more clarity. You’re able to create more and organise your knowledge more.

When you have the capacity to generate consistent leads, it’s the difference between having an unstable shaky business, and a solid, reliable, predictable system. Everything changes for you.

It takes the stress away and enables you to enjoy your business. You are enabled the time to have creative ideas and to have a whole lot more time to really do the things that you love.

It’s really not complicated to understand.  All I have to do is decide that you’re going to stop over-planning, over-talking, and over-thinking and start taking action with an automated approach to your business. 

Some people think “Ohh that looks a bit hard, that looks like work.”

Do you know what’s worse?

Running a business that sucks the life and soul out of you because you’re so stressed.

There are so many things you could be doing for people to find out about you, it’s almost overwhelming how many things we’re meant to be doing. There’s podcasting and blogging, YouTube and reels, the list goes on.

The only way to do it without working harder and longer is to be automated. When you’re automated you get to enjoy your life more. The technology is there, it’s incredible what’s possible.

If you don’t have an automated funnel in place, there’s only so far you can go. Everything is capped. Your sales, your profit, your growth, your lifestyle – everything is limited. 

When you build an automated funnel, firstly, you have the capacity to generate what I call, a consistent lead flow. Stop for a second and think what it would be like to have this asset working for you in your business?

A good business is based on a series of systems and that’s what’s scalable. Can you see the power of this?

Are you ready to boss up? If you are, I am going to show you exactly how at my upcoming workshop. It’s a free live event for coaches, consultants, and service-based entrepreneurs who want to scale their business without working harder and longer.

I will be sharing with you my Proven Step-By-Step Client Attraction Roadmap. There are 3 secrets:

1 – Compelling Content Influence Tools

The unconventional psychology-based content tools you can use to effortlessly get attention & influence people to take action on your content (not just ‘liking’ it), to fill your webinars, workshops & calendar with clients every time.

2 – Automated Client Attraction Funnels

How to create a 24/7 marketing machine to automate your lead generation and free up your time. It enables you to have a consistent, steady flow of quality leads wanting to work with you, reliably and predictably. You do it once and it’s done!

3 – Five Figure Presentation

How to craft a five-figure presentation using my signature ‘Profit From Presenting Formula’ so you can wow your audience with massive value while converting multiple leads at once into your high-end package.

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your coaching business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with Coaches who are also growing their business

It’s our Facebook community where ambitious Coaches learn to get more income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

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3 Secrets To Becoming More Influential

Have you noticed that what influences us and gets us to buy has changed significantly over the past few years?

How about the past 6-12 months?

The answer is, absolutely, definitely yes it has.

The situation we find ourselves in now with lockdowns and business shutdowns really has rewritten the rules of what grabs our attention and influences us to take action.

Given all the noise, complexity, and uncertainty that we’re dealing with in these times, where everyone has had to go online to help their business survive, have you stopped to think about what makes someone influential?

As business owners, our job is to influence people to take action to improve the quality of their lives. I’ve spent so much of my career specifically researching exactly how to influence others.

So what exactly does influence look like for you as a business owner? How do you develop it? How do you use it to accelerate your business?

In this article, I share some of the secrets I’ve discovered from my quest to answer these important questions, and what has shifted in recent times.

So, how can you become more influential? Here are three ways…

1. Be The Interpreter Of Your Audience’s Journey


Because of the fast pace of information coming at us, it’s more important than ever to have clarity about what result we help people get, and what makes us unique.

Back in the day, you could be the expert on something broad. 10 years ago, you could write an eBook, and people would actually read it. Now, most people aren’t going to read your eBook.

Most people are not going to read every page on your website, they’re not going to read every email you send them. There’s way too much noise out there. Now if you want to get and keep people’s attention, you have to be specific.

Just do a little mental check right now. Think about your website, your social media profiles, your comments that you put on Facebook, and everywhere that you show up online.

Are you speaking very specifically to your ideal clients, or are you trying to be everything to everyone?

In order to be influential, you need to be able to clearly communicate your message.


You need to have clarity. Clarity about what you do, and clarity for why you’re unique. When I come across you, I want to feel like you’re speaking to me specifically. In order to be influential, you need to be able to clearly communicate your message.

You don’t have to be super crazy, different, and weird to stand out, you just need to be yourself.

I remember I used to always try and be super professional and always have this business persona. In any business scenario where I went to business events, I would try to be this super corporate type person, which was not me at all.

I hadn’t worked in corporate since 2004, but I was trying to fit into this corporate world that was just was so not me. It’s a journey to peel back the layers, and actually be more of who you actually are. What influences people the most is when you can just be yourself.

I have 3 questions for you when it comes to communicating a clear message:

  1. What do you have deep mastery in?
  2. What language do you know better than anybody else?
  3. What journey can you hold someone’s hand and walk them through?

Give yourself full permission to make an imperfect decision about what you want to be known for.

As Brene Brown says, “Clear is kind”.

We are hungry for people who speak our language, we are hungry for people to interpret the world for us. That’s the power of getting clear in your message.

Clear is kind. – Brene Brown

There’s some research that now shows that 50% of our decisions about someone now happens before we even meet them. So, most people that we meet now, we’ve already gone and googled them.

If you googled your name right now, how happy would you be with what actually came back? On a scale of 1-10?

Because if people are looking you up before they actually start working with you, you want to make sure that your online presence is very visible.  It needs to be fresh, relevant, and clear.

We have no shortage of information. Your clients and your target market don’t have an information gap. They have more information than they could possibly know what to do with. What they need is an interpreter to stand in the gap.

I’m constantly amazed when I see people’s websites and their last blog update was two years ago. Your website is like your storefront. You need to regularly freshen it up.

You have figured out your journey… and now you’re here to interpret for others. We do this by becoming the interpreter of the world to our target market.

We don’t need more information. We need a more digestible step-by-step interpretation of what we most need to know to take our next steps.

2. Develop A Question Antenna


Number two is to develop a relevant question antenna. A relevant question antenna keeps your eyes and ears open for what your ideal clients are asking and then answering them.

We need to become fully fluent in the questions and language of our ideal clients.  Then we need to be showing up and answering them.

Find out what questions your ideal client is asking in their own mind. How am I going to solve this? How do I do it? What do I do? You know, we’re always asking ourselves questions.

Keep your ears and eyes open so that you can become fluent in their language and questions of your ideal clients and then show up and answer those questions consistently. This is how you become influential.

My content is based on relevant questions my ideal clients have.  I keep a list of questions and then I answer them. What I recommend is keeping a questions bank, like a piggy bank that you put questions. You can do this in a Google Doc, or in Evernote or OneNote.

Keep a ‘questions bank’ … like a piggy bank of questions that your ideal clients are asking that you can answer.

Keep a record of what questions people are asking in Facebook groups.  I’m sure you’re in multiple Facebook groups. You can also Google questions that people ask in the areas of your expertise. You can look at comments on YouTube videos relating to your expertise.

Keep a list and then share the answers to them in your emails, your social media posts, in your Facebook Live videos, in your sales scripts, and in your workshops.

If you want to be influential, you want to be fluent in the questions your target market has about the journey you can help them navigate, so start collecting questions.

3. Have An ‘Above And Beyond’ Mindset


If you want to become influential you need to have an above and beyond mindset that says, “I will add more value than anybody else in my space.”

I’ve observed over the past 18 years as I’ve been going to business events, that the people who are truly influential are the ones who have an above and beyond mindset.  

It’s like they have a mantra that’s infused in their mind and that they live by the mantra that says they will go above and beyond anyone else in their space.

They want to contribute to someone else’s journey. They’ve walked all the mountains and valleys and they have lessons to share from their own journey. They want to add value and help people by becoming the best interpreter of the journey that they’ve navigated.

A good interpreter has walked in your shoes before and they have created digestible knowledge that’s useful.  A good interpreter uses your language and creates content for you in easy-to-digest bites.

A good interpreter has walked in your shoes before and they have created digestible knowledge that’s useful.

When I first started out in business, I was so confused. I had no idea where to start when it came to creating a website, creating email automation sequences, or how to set up a landing page. I didn’t know how to make it all fit together, how to integrate my payment gateways – all the many things we need to learn.

The business world can be so confusing. This is why I love helping my clients with their business because I figured out all the answers to all these hundreds and hundreds of questions that I had myself.

I asked my mentors and business coaches who I was being taught by and I invested in their courses. I’ve taken what I’ve learned and created my own method. I’ve used my methods myself and made sure that they worked. And now I teach it to my clients.

My method is a very step-by-step method of only the things that you need. And I have left out the fluff because I was coming across a lot of programs that had way too much fluff.

I heard an incredible talk by Julie Masters at the recent ‘HerBusiness’ event and what she said impacted me so deeply.  She said that the future belongs to those who out-contribute and not out-interrupt their target market.

Julie said that in business there are tactics that people try to use: You can try to out-interrupt your competition. The thought here is that you interrupt people often enough so that they buy from you.

She said you can try to out-spend your competitors and spend more than anybody else to interrupt your target clients more often than anybody else. You can try and out-shout your competition and just turn up the volume and get louder.

But we are living in an age when none of those strategies really work anymore.

What if you made a decision that said, “I will contribute more than ANYONE else in my space!”

Influence isn’t about hacking the algorithms, it’s not about finding the latest tactic, it’s not about fancy brands or logos. Influence starts by truly, deeply caring about people.

So when it comes to being an influencer, you want to think about the next level that you can go to in your influence.

Ask yourself what steps you can take. What can you execute? The future belongs to people who have the speed of execution.

It’s not about being the most knowledgeable, it’s about being willing to take action on the next thing in front of you and the next step. I want to challenge you to pick one thing and execute it.

So what is one thing you’re going to take action on to become a more influential person?

It doesn’t take years, it doesn’t take hustling. It takes focusing on the things that matter most, which is contributing at the highest level.

I’d love to help you become more influential in your space, so you can sign up more quality clients and contribute at a much greater level.

This is an invitation for coaches, consultants, and experts who already have achieved results with people and want to earn an extra $5k-$10k+/month ASAP by signing up new, quality clients.

We would work together intensively to:

1) Make your offer irresistible. I’ll help you uplevel your package for your stage in business and the stage that your ideal clients are at to create rock-solid certainty in your offer. We’ll unpack in-depth your client’s journey from point A to point B and refine your signature system. Then we map out the best ways to attract your best-fit clients.

2) Clarify your language. I’ll help you discover and craft the right language and messaging to call in the right clients. We get clarity on their existing beliefs and how to shift their beliefs to inspire them to want to take action and create results.

3) Present content that converts. We use my proven process on video or in posts and emails to attract truly ideal, quality clients. I make sure you’re following my frameworks as precisely as possible – so that you get enquiries from your content.

In order to be the best candidate to get results, you must have experience serving clients in your area of expertise and getting results, and already have a pretty clear idea of what problem you solve and who you enjoy helping the most.

You must also be willing to create content, either writing and/or being on video and sharing your thoughts about the topics you’re an expert in.

I also offer some mini packages for people who only need certain components of what I do, for example, content makeovers and messaging clarity

If you’re interested, send me a PM on Facebook and we’ll chat over Messenger to see if it’s a fit.

It would be helpful if you included the following info in your message:

  • What kind of business you have or what your expertise is
  • How long you’ve been in business/how much experience you have in helping people in your area of expertise
  • Your current packages/offers and price points

One or two answers for each question are fine. I’ll ask if I need more information.

If you prefer, you can book in for a 15-minute call here.

I look forward to chatting with you!

Keep shining.

Kat

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How To Get People Choosing YOU Over Others In Your Industry

Are you wondering how to stand out from everyone else who does what you do?

If you want to serve and impact people in a meaningful way, there’s a key skill you need: INFLUENCE.

Without the skill of influence, we rarely make an impact on others, even if we’re excellent at what we do. 

In 2009, I arrived in the UK with just a suitcase. I barely knew anyone. I had no credit card, no job, and no money to start a business. Within 6 months, I was earning the equivalent of $2,000+ AUD every week, using the skill of influence.

This was in London, a big city that is known for being hard to crack.

But doing business in London is like any other city in the world because it’s full of people. 

People everywhere respond to the skill of influence.

It’s based on clearly communicating your value and packaging it in a way the market finds irresistible.

You don’t have to have a university degree, a lot of money, a big following, or be the best in your industry.

People with influence attract the right people to them and it isn’t a struggle. 

“Influential people don’t chase, they attract.”


Influential people don’t chase, they attract. 

They’re treated with respect and others listen when they speak.

They’re well connected, they attract high-vibe people, and they have a lot of fun. 

People with influence get chosen over others in their industry. 

It doesn’t take years to become a person of influence. In our online world, you can influence people quickly using social platforms.

When you know how to influence others by clearly communicating your value, and package it in a way that people find irresistible, people choose YOU over the many other options. 

So I have a question for you: How often are you showing up on social media with an influential message?

It doesn’t take years to learn how to do it. It doesn’t take lots of guesswork and it doesn’t take hustling. It takes focusing on the things that matter most. 

Here are 3 things you can do to stand out from your competition and influence the right people…

1. Rock Your First Impression

You only get one chance to make a great first impression.

I’ve met so many people at business networking events and seminars. Something I’ve noticed is that so many business people actually put people off from wanting to work with them because of the energy they give off.

They’re often unclear about the value they offer and they seem to lack credibility that others pick up on.

It’s not that they are bad people or don’t have value to offer. They’re just not clear and confident when you ask them what they do.

Sadly, they’re not memorable.

Others I’ve met deflect straight away saying something like, “I’m a chartered accountant, how about you?”

These environments are brimming with opportunities and you can walk away with so many great connections if you have the skill of influence.  

That’s why at almost every event I go to I don’t aim to sell, but I do aim to influence.

I remember the first time I met this guy called Matt at a business event about 7 years ago. He was in his early 20’s. I remember his first impression so clearly.

I asked him about what he did and within the first few minutes, he told me about the online business he was working on and his dream to become a millionaire.

He said it with so much conviction, I remember thinking, “He’s going to make it”.

I watched him over the years, and sure enough, he now has over 127,000 followers on Instagram and is an 8-figure entrepreneur.

Matt has the skill of making a great first impression through his conviction, certainty, and confidence.

Another way to make a great first impression is to make sure your online presence shows your credibility.

If someone Googled you right now, what’s the first impression they would get about you?

“In the online world, you are who Google says you are.”

There are a few things you want to have in place.

First of all, want to come up on the first page of Google. And there should be multiple things that come up. You do that by having a presence in multiple places, not just your website.

A good question to answer is, “When people search for you on Google and in social media platforms, do they find someone who they would invite to speak at a summit, or on their podcast?” That’s my litmus test.

It can take time to build a strong online presence but if you are working on becoming a person of influence, these are the things that you need to think about. The things that give people a positive first impression of you.

It’s essential to have a really well-thought-out profile on social media that is specific, results-focused, and shares exactly who you are and what you do.

It also needs to include a great personal pitch and if your profile has these elements, you are likely to get opportunities consistently.

I got invited to speak at a summit recently by a lady in California who found me in a Facebook group. She found me because I’m visible and know how to clearly communicate my value online.  

It doesn’t take long to clean up your online profile. If you’ve not updated your website lately, maybe it’s time to freshen it up.

Also, it might be time to go over your social profiles and tweak your bios and connection statements and make sure they are giving off a good impression.

2. Get Great Results For People

This is so simple but if you’re not getting great results for people, then this is what you have to focus on.  

If you don’t have great results-based testimonies that have a written and video testimonial, then this is a priority for you.  

If you’re not getting results with people, it’s very hard for people to choose you over other people who have great results-based testimonials. Please do whatever it takes to get tangible results with people.

If you have to go and offer free coaching with people so you can get testimonials, then that’s what you have to do. Social proof is so powerful.

“Confidence comes from competence.”

You can do all the affirmations and the mindset work to get yourself confident, but the best way to get confident is actually being really freaking good at what you do.

You’ve just got to be working with people. Facebook is full of people that you could work with and get a result for. I did hundreds of coaching sessions with people without charging.

I did loads and loads of free strategy sessions. Do whatever you need to get results so you can have solid testimonials that will bring you in clients.

3. Have A Clear Problem And Solution

Having a clear problem and solution makes you stand out. The more niche you are, the more memorable you are.

If you’re a life coach, how are you going to stand out from all other life coaches in your industry?

You need to be super clear on your problem and how you solve it. This makes you stand out.

Becoming super clear on your message can be one of the hardest things to do.

When you’re choosing a clear problem and solution you want to look at the sophistication level of your ideal client. Are they just starting out or are they well on their journey?

I’ll give you four examples from people I’ve helped become clear on their problems and solutions so they could really identify and reach their niche market.

One of my clients helped women handle ex-partners with who they had children with. We worked her niche statement to be:

“I help Mums to navigate co-parenting with their ex-partner to create a harmonious family.”

I had a real estate coach who I helped rework their niche statement to say:

“I help Real Estate Agents to make more sales and to build their business from six figures to seven figures a year.”

A personal trainer’s niche statement was: “I help busy mums to improve their health and fitness.” We reworked it to say:

“I help Mums of toddlers to stay in shape by working out at home.”

This is a super simple statement, but it’s very clear.

Finally, a client I helped who was a mindset coach define her niche to:

“I help women recover from self-doubt to create rock-solid confidence and start dating again.”

This took a lot of courage as she was worried she would cut out a lot of clientele. But this really made her stand out over others.

And finally, make sure that you are leveraging your own personal story. No one else has your story. Your journey has so many experiences and things that you’ve already overcome that you can use to increase your influence.

“Your real wealth is in your story.”

Your journey, your passions, and your experiences are not meaningless … they are a goldmine.

You probably already have lots of examples of people you’ve helped and value you’ve added to others’ lives. When you use what you have and refine it, you can better communicate your value.

Refine your language around your story so that it becomes valuable in the marketplace, and do it boldly. You want to stand for something and you want to stand against something.

When you do that, you stand out to other people.  

It doesn’t take years, it doesn’t take hustling and grinding, it just takes focusing on the right things.

I help people get crystal clear on their message and effectively communicate their value through their content and presentations so they can attract and sign up more of their ideal clients.

If you need help with this, I offer a free 45-minute strategy session where I create a personalised business roadmap for you.

You can book in for your free strategy session here.

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3 Ways To Attract Clients You LOVE Working With

I talk to a lot of people who are posting content regularly, but not attracting clients consistently.

Would you love to have people reaching out to you consistently, who you’d love to work with?

If you’re not getting people reaching out to work with you regularly, it’s often because there’s a disconnect between your content and your ideal client.

Which is a huge shame, because you have so much to offer. And some simple tweaks can make the world of difference to the people you reach and connect with.

Usually, the right people aren’t finding you because the language in your content isn’t communicated in a way that your ideal client resonates with. It doesn’t mean that what you’re saying isn’t brilliant and valuable.

It’s just not necessarily resonating.

In this blog, I share with you 3 ways to help you attract soul-mate clients you absolutely LOVE working with!

1 – Get Crystal Clear On Your Soul-Mate Client Profile

When your content doesn’t connect, in almost every case, it’s because you’re not crystal clear on who you’re speaking to.

This is something that if you don’t get right, nothing is going to work. I’ve got 21 main strategies in my system that I help people with to attract clients, and this is very first step.

If you don’t know exactly who you’re talking to, and you’re not really dialled in, and spending time imagining being your ideal client in your mind, then your content will not connect.

I know you might be sick of hearing this. But the reality is, most people think they are crystal clear about their soul-mate client, but they’re not. This is an incredibly subtle stumbling block that most coaches and experts have.

Often because we’ve heard a million times ‘You’ve got to niche’ and we’ve filled out an ideal client avatar questionnaire before, we think that the job is done. But it is not finished.

Understanding your ideal client is meant to be dynamic.


Understanding your ideal client is a dynamic process.

It’s like your marketing plan. It’s not something you should write once a year, but something you should constantly revisit and tweak as you evolve.

I understand if you’re struggling to go deeper with your niche. I completely relate.

My tools and skills are so diverse. I can work with clients from a very broad age and profile range. But I had to choose to really target my niche and direct my content.

A couple of years ago I started taking a different approach when it comes to defining my ideal client avatar. I went on a journey of defining my soul-mate client based on the milestones in their life journey, rather than their demographics.

I saw a post this morning from a lady who said:

“I have always found niching constricting and limiting. My being doesn’t want to fit the consumerist agenda, it’s here to help people heal and connect with themselves deeply on a divine level so they experience happiness and fulfillment. I want to help society heal its collective trauma so the desires they have align to their soul and are not fake, based on a system that means them harm.”

This lady was resistant to niching, but when I read what she shared, it’s clear that she does in fact have a niche, she just didn’t think of it that way and didn’t want to be boxed.

When you’re clear about who the people are that you can serve in the best and most enjoyable way, then you can make your message clear and attract them to you. That’s when you get heard by the people who need exactly what you offer. People pay attention, follow and work with you because they resonate with your message.

Christian Mickelsen shared a story of when he was in a conference room after the lunch break of one of his seminars. He went on the stage and asked the audience:

“Who wants dessert?” No one raised their hand – understandable, everyone had just come back from lunch.

Then he asked: “Who wants chocolate dessert?” About one-third of the audience raised their hands.

And his last question was: “Who wants dark chocolate soufflé with vanilla ice cream and fresh strawberries?” This time more than half of the audience raised their hands.

The clarity of his message, with specific details, is what made the difference. When we’re clear on the benefits or pain points of what we offer, it helps us to be heard when we reach out to find the right clients using our content.

This doesn’t exclude us working with anybody who can benefit from our services, but we don’t market directly to those people.

2 – Spend Time In Your Ideal Client’s Mind Before Crafting Each Content Piece

How much time do you spend in your imagination, literally looking at the world from the perspective of your ideal client’s eyes? How long do you spend creating content that helps them with an existing problem they have?

Spend time hanging out in your imagination with your soul-mate client before you post content makes a significant difference. 

What is your ideal client seeing, feeling, hearing and what are they saying to themselves?

What’s going through their mind and body as they go about their life?

What are they struggling with?

What are they saying to themselves?

You need to really place yourself in their shoes. How much time do you think about the existing problems that people have? Remember people are thinking about their problems all the time. That’s what people think about most of the time.

I know it sounds depressing I know it sounds pessimistic, but it’s just the truth and a lot of research has proven this. People don’t go about dreaming about their ideal life, they go about their day thinking how they can overcome a problem.

When you create your content, you can’t be afraid to really step into a hole with people. If you’ve seen any of my training, you know, I’ve talked about this a lot.

You need to meet a person where they are at first, which is often in a hole. You need to jump into that hole and connect with them there before you paint a picture of their dream life and evoke your ideal client’s imagination.

When you create your content, you can’t be afraid to really step into a hole with people.


You can do this by metaphorically getting in the hole with your ideal client and imagine what it feels like to be in their situation. Really feel how they are feeling. Often we want to pull people out of a hole too quickly without really connecting with them in that space.

As a personal trainer I look back now and I see I was just in a rush to get people to lose weight. I didn’t really connect with them and ask how it was affecting them. I didn’t talk about their symptoms or ask how it was impacting their health and relationships.

This is what you need to do with your content.  Hang out in your soulmate client profile. If you haven’t created one, write one up and really describe their problems, beliefs, mindsets, and ask what stage of the journey they are on.

Then go back to this ideal client profile regularly and refresh it. Don’t just shelve it. You need to keep your ideal client’s profile in mind every time you sit down to write content.

3 – Craft Your Content Carefully To Speak Directly To Your Soul-Mate Client

Your clients don’t buy your program or service just to buy a service. In the same way, you don’t go out to eat, merely to eat food, but for a certain experience that transcends eating at home.

Your clients want to be treated like royalty. You need to speak your client’s language and treat them as the intelligent, incredible person that they are.

I recommend that you craft at least 2-3 quality posts every week, specifically designed to shift people’s perspectives. I recommend you spend at least an hour a day building your social media presence.

If you’re concerned about time, you can incorporate it into your day. If you’re walking on a treadmill you can answer some questions in Facebook groups. If you’re riding in an uber you can post an article.

We all have loads of available minutes each day. If you just allocate those minutes wisely, then content creation doesn’t take a huge hit on your day.

I recommend using Facebook Live once a week. Facebook’s algorithm loves video content. In terms of brands and utilising Facebook for business, there’s just no better way to connect with your audience than face-to-face.

I’ve been doing FB live videos every week for over 2 years and it’s one of the reasons why I consistently attract 3-5 new quality clients every month.

The average internet user watches around 206 videos per month. 70% of marketers use video in their advertising, so video makes a massive impact in marketing terms.

Usually the right people aren’t finding you because the language in your content isn’t communicated in a way your ideal client resonates with.

Usually, the right people aren’t finding you because the language in your content isn’t communicated in a way your ideal client resonates with, which is a huge shame. The truth is you have so much to offer. And some simple tweaks can make the world of difference.

You have amazingly valuable wisdom and brilliance inside of you. There is a goldmine of income & opportunities waiting for you from the wealth of experience you have! What you need is to be able to structure your content in a way that draws the right people to you.

Over the last five years, I’ve helped coaches, consultants, and experts just like you who have walked past hundreds of thousands of dollars, without even realising it.

So what does it take to attract those soul-mate clients? You know those people who you love working with and become raving fans who hang off every word you say and want everything you have to offer?

When you have a content strategy that is uniquely aligned to you and your lifestyle, and a content structure that’s designed to suit the exact types of people you’re wanting to reach, you show up differently, with massive confidence, clarity, & conviction.

The right clients gravitate towards you. They start to listen, watch, and engage more. But more importantly, they reach out to work with you.⠀

This is why compelling content creation is the main thing I work with my clients on to help them sign up clients fast. This is why I created a brand-new program called, ‘The Compelling Content Project’ which shows you the exact process of how to do it! ⠀⠀⠀

In just 30 days, you can use your content to become a must-have coach for quality clients.⠀I’ll show you exactly how to get clients through your content, without needing a big following or having to spend hours a day.

The program includes 30 days of support from me, training videos, 4x mastermind sessions, plus a full-day online workshop which is coming up THIS Saturday the 14th of August.

We’re rolling up our sleeves and geting your 30-day client attraction content strategy DONE!

Click here to find out more or register.

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