Kat Millar

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My epic method for planning your best year ever

Hey team Kat here. Hope you’re doing amazing!

In this session, I’m going to walk you through The Annual Business Success Planner and help you plan for an epic next year.

There’s only 1 person you need to impress – and that’s your future you.

​A lot of people start dreaming about what they want for the following year. But so many times it ends there.
 
Dreaming without planning often means you end up disappointed.
 
In my work with clients, we dream big, then turn dreams into tangible actions so we actually achieve them.

Planning is so important if we want to have a year that’s aligned with our values, that we’re intentional about, so that we show up in a way that feels really good.

That’s why I created my latest video in which I shared:

My Epic Method For Planning Your Best Year Ever

You can watch the video here:

I never used to be much of a planner. I thought it took away a lot of freedom and made life more restricted. But planning has actually created more freedom for me, because it means that you put the big rocks in first, the things that are important to you, like holidays, self-care and health, and then the secondary things afterwards.

The challenge, if you don’t plan, is that you can lose momentum in the first couple of weeks next year. And then you also don’t really know what you’re doing. You’re just reacting rather than following a plan. And so you’re scattered.

You can feel behind the 8 ball and you waste time.

If you’ve spent any of this year kind of confused, unsure about what to do – it’s probably because you didn’t have a clear plan to follow. 

What we’re going to do in this session is all about looking at your big picture dream – zooming all the way out and looking at your dreams and then zooming in and looking at how to make them happen.

You start the year with momentum.

And you feel in control and know what you’re doing.

To be productive and effective, we want to do our thinking over a couple of sessions, a few hours planning.

Then, next year, we press go on the plan and follow along.

If we do this right, we get leads and clients immediately and we have confidence for the year because we’ve already done the thinking in advance.

If you do this right, next year is no doubt gonna be amazing.
 
If you want your business to grow month after month next year… we’ve got some planning to do.

I created an epic resource called ‘The Annual Business Success Planner’ so you can create your year by design – not by default.

You can download the Planner here

If you’re thinking “Kat, I’m not good at planning”… I get it. I wasn’t either. 

I remember, once my sister Vicki (the most visionary person I know) asked me “What do you imagine for next year?”

I was embarrassed to admit… I hadn’t imagined anything. Let alone planned for it.

We started planning my next year. And it really CHANGED my year! 

Planning ahead is like laying out a pathway for the new year. The moment you come back from your holiday break, you just get back on the path and keep going.

You don’t lose momentum. You feel in control over your year.

But it took a change of mindset. To prioritise planning how to achieve what I want and being intentional to create it.

Rather than just passively “seeing what happens”. And it was worth it.

I realised that I often set goals, but didn’t plan how to achieve them, because I didn’t have a process for planning.

So, I created a method that I now use every year to plan my following year. I’ve tweaked and refined it over the years and now I want to share it with you.  

If planning feels like an overwhelming task to you… I’ve got you.

So, here’s the very simple 5-step Annual Success Planner Framework:

  1. Dream
  2. Goals
  3. How
  4. Action plan
  5. Review

Example Action Plan

Step 1. Dream

What is your #1 desired outcome for the next 30-90 days?

Get 10 new coaching clients

Step 2. Goals

What is 1 goal to achieve this outcome? 

Run a workshop 

Step 3. The How

What are (1-6) milestones towards achieving this goal?

Create landing pageCreate Facebook ads Create email marketing campaign
Create presentationCreate social media planCreate show-up video

What are (1-3) next best actions to get started?

Block out 2 hours to do landing page draftResearch Facebook ads in the Ads libraryWrite the first promo email

Step 4: Action Plan

Your Turn…

* Diary a time to do the same process for the rest of your goals. 

Step 5: Plan A Regular Review

It’s unlikely your plan is going to be perfect the first time you write it, so block out time in your calendar to REGULARLY revisit your goals and plan.

– Weekly 

– Monthly

– Quarterly

Make sure your calendar includes actions that lead to your goals. 

Read through this planner and make any notes and changes to your goal list and action plan and adjust any times in your calendar to do the actions.

Progression is the goal, not perfection. You will experience setbacks and that’s ok. Relax, smile, and keep going.

Top of mind – now put your goals where you can see them daily.

Are you ready to make 2024 your breakthrough year in business?  

After working with thousands of coaches over the last 7 years, I’ve noticed that a big problem they face is their marketing.

Day after day, I hear coaches tell me they want to spend more time coaching. But they’re stuck and frustrated doing so many different tasks to get clients…

…like content, social media, setting up tech, marketing funnels, systems – all the things necessary to consistently attract clients and build a thriving business.
 
So I decided to craft a unique, special offer specifically for coaches who want the marketing and back-end ‘hard stuff’ taken off their hands, so they can focus on what they love and do best.

Introducing “Elevate Your Business” – a NEW one-on-one intensive support program, designed to rapidly equip your coaching business for ultimate success.
 
It’s an intensive, high-touch program, with personal support designed to fast-track your income generation abilities.

This program is ideal for you if…

* You love coaching, but don’t love marketing, and wish you had a way to make attracting clients easier

* You know you need accountability and support to elevate your coaching business to the next level

* Instead of trying to do it all yourself and going around in circles, you know it’s time to hand it over for expert assistance

* You want a specialist to sit with you and create and optimise your marketing, content, tech, and business systems

* You’re ready to implement a simple, step-by-step plan with personalised support and guidance 
 
Imagine this… no longer being side-tracked, overwhelmed, pulled in every direction and frustrated in your business.

Handing over the stuff you don’t like doing and getting on with the fun stuff that you’re good at. 

Being focused, on track, and having confidence that what you’re doing will work.

Working with amazing clients and having the coaching business you’ve always dreamed of.

The Elevate Your Business program will be delivered via 4x One-on-One Coaching sessions and limitless 30-day support between sessions.

As it’s a highly personalised experience, it’s exclusively available for only 5 coaches at a time.

You’ll receive guidance with every aspect of your marketing – website… landing pages… emails… funnels… social media – EVERYWHERE you show up online to ensure your online presence attracts clients.

The sessions will be based on where you’re at in your business and where you need the most support.

Here are some of the topics that we can focus on:

Audience Growth Plan: We’ll create a clear plan to ensure that your online audience grows fast and consistently, even while you’re sleeping. 

Personalised Client Journey Strategy: We’ll map out a clear and effective client-attracting marketing strategy customised to align with the unique aspects of your coaching business, so you can have a pipeline of quality leads. 

Optimise Your Offer & Messaging: We’ll optimise your offer and messaging to deeply resonate with your target audience, and attract the right clients to your coaching business.

Compelling Content Plan – We’ll develop engaging posts that attract your ideal clients, using my signature 4-Week Content Builder. I’ll help you create at least 20 different content pieces that effectively capture your target audience.

Client Conversion Strategy: I’ll create a personalised sales strategy for you to elegantly and consistently enroll new clients into your program. With this method, some of my clients have increased their conversion rates by over 70%.

This isn’t a program where you’re left to figure things out on your own. You’ll have expert guidance and a clear, step-by-step path to follow.


Plus, you’ll get 30 days access to…

Limitless Content Makeovers: 

Receive all the content tweaks you need to optimise your content and maximise your chances of success.

Client Attraction Accelerator On-Demand Program: Instant access to a wealth of training videos and resources, designed to help you attract new clients rapidly.

Limitless WhatsApp & Email Support: Enjoy on-demand support whenever you need it – like having a mentor in your pocket, supporting you in every aspect of your business.


And here’s some REALLY cool news…

I’ve partnered with a tech and systems specialist to handle the technology side of your coaching business, allowing you to focus on what you enjoy and do best.so you can say goodbye to tech frustration.

This is a DONE FOR YOU service that includes setting up or optimising your back-end systems, marketing funnels, emails, automation, and integrations – to work seamlessly, and stress-free.

This is perfect for you if you hate dealing with tech issues and getting bogged down in the details.

We will tailor the service for you and be in your corner every step of the way.

Valued at over $1,000.

So, if you’ve been craving real support to nail your marketing and systems so you can make more money and help more people, this is the best package for you – and the most value-packed 30-day offer I’ve ever created.

It’s only for coaches who are committed to taking action and know how to deliver results for clients.

If you’re not happy with everything we achieve in 30 days, you’ll get an additional 30 days of limitless one-on-one support for FREE.

This program is not for everyone and is only available by application.

You can book a free application call here

In the call, we’ll discuss if this is the right fit for you and your business and I’ll answer any questions you have.

Had enough of trying to figure it all out on your own?
 
Release the stress and pressure, take advantage of this unique opportunity, and transform your coaching business.
  
Remember, there are only 5 spaces available at a time and they will fill up quickly.

Together, let’s achieve the business transformation you’ve been looking for!

I hope this has been super useful. If it has, please let me know what you liked about it, and what stood out to you.

If you want help setting up your marketing and getting clients we can have a chat about how we can do it together.

Send me a private message with the word ‘CLIENTS

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How To Sell More Of Your Offers Without Being Pushy

Do sales calls ever make you feel uncomfortable?

Does the fear of being perceived as pushy hold you back from having more sales conversations?

Most coaches understand that selling is crucial for getting more clients.

Yet so many coaches avoid pursuing these essential sales conversations.

The thought of rejection, the worry about coming off as pushy, or the disappointment of a potential client saying ‘no’ can lead to anxiety surrounding sales calls.

If you’re a business owner, there’s only ONE way to increase the number in your bank account, and that’s through selling.

There are two major things you can get wrong when it comes to selling as a coach.

Number 1 – Doing pushy, aggressive or inauthentic selling that puts people off

Number 2 – Not selling enough, not getting in front of people and selling yourself enough. Basically, avoiding selling.

The majority of coaches I work with fall into the second category – they’re avoiding selling.

And one of the reasons is because they’re afraid of falling into the first category – doing inauthentic, pushy selling.

So, because they avoid selling, they don’t get better at it. They don’t get to practice authentic selling.

But there’s a way of selling authentically and elegantly that is very different to pushy, old-school, traditional selling, which I talked about in my latest video.

You can access the video here:

So, how do you sell more of your offers without being pushy?

1. Change your definition of selling

I used to really detest sales.

When I left my corporate 9-5 job in 2003, I became a personal trainer. I didn’t think I’d have to sell, I just wanted to help people.

I remember going to a business convention with all of my gym trainer buddies and a guy came out on stage and said “Raise your hand if you’re a sales person”

And none of us raised our hands. He went on to say that if we didn’t think of ourselves as sales people

I went hot.  It was like a full body realisation that I had to learn to sell. It hadn’t clicked for me.

So, I decided to invest in learning how to sell.

Since then, I’ve been so blessed to have had thousands of sales conversations and helped thousands of people to be inspired to change, so that they could transform their lives.

The reason a lot of coaches don’t spend a lot of time selling is because of ineffective definitions of selling in their brain.

Until we change the definition of what selling is, we will have selling avoidance.

The way you can tell if you have sales avoidance is if you don’t regularly have people booked into your calendar for sales conversations.

This is where we are hesitant to do the only thing that’s going to grow our business which is the art of selling.

A lot of us have had bad experiences so we have a negative definition of selling inside our mind.

If our definition of selling is negative – and we have a definition of selling with dodgy, annoying or pushy, why would you ever want to get better at it? You wouldn’t.

People who use an authentic, elegant sales process, are completely detached from the outcome, so they’re not pushy.

But they’re completely committed to helping the person get a breakthrough.

Until you change the definition of selling, you won’t pursue the skill development of it.

Fundamentally, authentic selling is the ability to care about another human being.

If I’m friends with you and I went to an amazing restaurant last night, and the next day we meet up at a café, I’m going to tell you about the restaurant. Because I want you to know about it because I care about you as a friend.  

It’s the same with selling. When you have something awesome, you want to tell people about it.

You want to improve the quality of their life.

Selling is the ability to heal. 

So, if you want to help more people, if you want to make a bigger difference in the world, sales is one of the most important skills that you can develop.

We’re not trying to persuade and convince people they should buy what we’re offering, we’re helping them to come to the right decision for them.

You’re only selling something that people need and want, you’re not selling trying to convince people or sell them something that they don’t want.

When you redefine the way the sales from sleazy cheesy and pushy to:

* Sales is healing

* Sales is service

* Sales is caring

* Sales is helping someone go from where they are to where they want to be

* Sales is improving the quality of people’s lives

…you have great conversations with people and help them get more of what they want, in a way that is compelling and enjoyable.

2. Practice selling more

The more selling you do, the more the fear of selling falls away.

Because you give your brain evidence that selling is not as scary as you think.

There are 5 main fears coaches have when it comes to selling:

1. Fear of Rejection:

The fear of hearing ‘no’ or facing rejection is a common fear. This fear can stop people from initiating sales conversations or following up with prospects. It will take your business down if you don’t deal with it.

2. Fear of Being Perceived as Pushy or Salesy:

A lot of coaches fear being seen as overly aggressive or pushy when selling. They want to maintain a genuine, non-intrusive approach. I get a physical reaction when people are like this to me. Which is why I teach exactly the opposite.

3. Fear of Inadequacy:

Coaches often have fear around not having the necessary knowledge, skills, or expertise to address people’s needs and concerns effectively. This fear can hinder their ability to be confident in their sales conversations.

4. Fear of Price Objections or Resistance:

Discussing pricing can evoke fear of objections or resistance from potential clients. This fear that they won’t be able to justify their prices or handle objections related to costs is common among coaches. They can significantly impact people’s approach in sales conversation.

5. Fear of Failure:

There’s often a fear of failure if someone says no. This can impact confidence.

Overcoming these fears is crucial if you want your coaching business to be successful.

These fears are very real. But they can also change very quickly.

You probably have a big beautiful heart and just want to help people and you’re scared of being someone that you’re not. I totally get that. You don’t have to be someone you’re not to sell.

I help female coaches to make a living from coaching, which means you need to overcome selling fear and get good at selling. 

The more you practice, the better you’ll get and the better you get, the more you’ll enjoy selling.

3. Follow a formula

One of the main reasons why people aren’t good at selling and are avoiding sales conversations is because they don’t know what to say.

They get on calls and get nervous, and treat them more like coaching sessions or a chat with a bestie.

People aren’t coming to you to have a chat. They’re coming to you to buy.

No one books into a strategy call with you unless they want to transform their life.

A formula allows you to stay on track with your conversation and lead effectively, which is what prospects want.

They want to feel confident and relaxed with you because you know what you’re doing. A formula allows you to do that.

The formula I teach is called the Authentic Enrolment formula.

I’ve done four professional sales training courses with both men and women, and I’ve taken the bits I’ve liked from them and applied them to hundreds of sales calls.

I’ve left out the things I’ve been taught that felt awkward and unnatural and inauthentic and pushy, and I’ve created a framework to help coaches transform their selling conversations.

Scripts often feel rigid and they often don’t flow with the person in front of you. 

I’ve found that having a toolkit of questions and a framework to gently ask powerful questions that help people have a breakthrough is the most effective way to sell authentically.

Every time I share it with women, they tell me that it’s completely different to other sales scripts they’ve been taught in the past.

That’s because it is. I’ve created and refined it over 20 years of selling.

It’s elegant, it’s enjoyable for both you and them, and it leads to right-fit right-match clients signing up with you.

This teaching is part of the Selling With Soul module – from my Client Attraction Accelerator program.

In the program, I teach my clients exactly how to authentically sell their offers and get fully booked with high-quality clients.

One of the biggest reasons why most people don’t sell more is that they don’t know what to say.

If you want to make more sales and you’re willing to overcome that sales avoidance and fear of rejection.

You’re ready and you know you need a strategy, a structure to follow and support.

You want the confidence to make more sales, and this is what I help people do.

In the program I work closely with you to create a personalised strategy so you can bring in more amazing clients, make the money want to make, & help more people.

The program’s not for everyone, it’s only for a few specific people…
  
* You want to add $5k or more to your business in the next 3 months

* You know how to get results with people and could look after 3-5 new clients

* You’re willing to implement a step-by-step plan that’s proven to get you clients fast

I can help you not only with your sales but with every aspect of your marketing to build a solid, profitable coaching business.

If you want to get more clients quickly and set yourself up for success, with money in your bank account and new clients onboard, message me with the word ‘clients’ and I’ll send you the information.

This is the BEST time to work with me before my next price increase.


P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.

Message me here

2. Join our community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious females entrepreneurs learn how to increase their income, influence, and impact.

Join us here

3. Grab a FREE copy of my ‘Client Attraction Checklist’

This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.

Grab it here

Big love

Kat xo

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Turn Followers Into Buyers With My 5-Step Belief-Shifting Content Framework

If you ever wonder why people don’t take action on your emails or posts…

There’s a game-changer for your content strategy that will change that, which is b​elief-shifting content.

​​If you don’t shift beliefs with your content, most people won’t respond to it. ​

If people believe that what you offer will get them the result that you’re promising, they’re much more likely to buy.​

​The stronger the belief, the more likely they will respond to you.​

If people need what you offer and have the resources to buy it, there’s usually only one reason they’re not responding to your content or reaching out to work with you.​..
​
…they don’t yet believe they can get the result that you offer. ​​

So how do we do shift beliefs with our content?

When it comes to creating compelling content, nothing beats having a proven framework to follow.

In this video, I’m sharing my 5-Step Belief-Shifting Framework which is a simple, but incredibly powerful tool you can use to shift beliefs in your content. ​

Access the video here:

This framework will become one of your key go-to resources when you need to create highly-influential messages in any form.

You can use it to…

⭐ Craft content for social media, sales pages, email sequences, blogs and more…​

⭐ Plug into your video and workshop scripts and knowing exactly how to guide people to the belief that what you offer is exactly what they need…​

⭐ Create the most compelling content so much faster by knowing exactly how to make your message land!​

Now you might be wondering – What Is Belief-Shifting Content?

It’s content that shifts someone’s belief – their perception, their way of thinking about

– the cause of their problem, what they’re currently doing to solve their problem, or what they need to do to solve their problem

You Can Use Belief-Shifting Content in your:

• Web Pages
• Emails
• Social media posts
• Videos
• Blogs & Articles
Anywhere you show up online.

And I’m going to share with you a simple framework to follow on how to do it that will make it so much easier.

You can either have guesswork, hard work, or framework. And a framework brings the most ease.

Which is why I have frameworks for everything.

There are 3 high-level steps to shifting beliefs

Step 1 –

The first thing we want to do before we go into the 5-step framework is to identify their current beliefs.

What do they currently believe about themselves, you, others, your opportunity and your industry?

Let’s say you’re selling a program that teaches people how to lose weight.

And in your sales page, you talk about if they buy your program, they could lose 5-8kg in 3 months.

That’s a pretty standard promise.

However, the first step in shifting their beliefs is NOT to convince them that your program could help them do all that…

Your first goal starts much further back.

Because before you can convince them that they can lose 5-10kg with your program, they have to believe the following… 

1.  Their current situation isn’t great, and they need a different way of doing things.

2.  If they’re going to try a different approach, they need to believe that your method is the way to go (and not keto, calorie-counting, doing more cardio, or whatever else they’re thinking).

3. And after that, you need to convince them that it’s actually possible to lose 5-8kg in 3 months (without doing anything drastic or giving up all their favourite foods).

All of that stuff comes first in the belief-shifting process.

Because if they don’t believe those things, then you don’t have a chance at selling them your program.

So you write down what are some beliefs your ideal clients might have about 4 reasons why what you offer won’t work.

1. Themselves – It won’t work for me because…
2. You or others – It’s easy for you/others because…
3. Your opportunity – Your opportunity won’t work because…
3. Your industry – I don’t trust your industry/people like you because…

People think they’re a special case and their different. So, with our content we’ve got to shift that belief.

I’ll give you some examples:

It won’t work for me because…

I’m an introvert
I suck at tech
I have too much going on in my life
I can’t make all of the group calls

It’s easy for you/others because…

You have a uni degree
You’re single
You’re not looking after kids or ageing parents
You’re good at marketing
You’re confident
You’re an extrovert

Your opportunity won’t work because…

It’s in a group and I can only get results 1-on-1
I’m already in 4 other programs
There’s not enough hand-holding
I don’t want to watch videos
I tried that method before and it didn’t work

I don’t trust your industry/people like you because…

I got burned in the past…
Everyone I’ve spoken to in your industry is dodgy or pushy…
I did a program like that before and it didn’t work

Step 2 – Identify Desired Beliefs

This is where we write down what we want them to believe instead.

I’ll give you some examples:

It’s simple with a formula
Anyone can do it
This is worth your TIME because of the result you’ll get
My offer is proven and BELIEVABLE
This is incredible VALUE
You can take action RISK-FREE

Step 3 – Create content based on the 5-Step Belief-Shifting Framework

1. Problem

In order to grab attention, we need to remember that most people are thinking about their problems.

They’re usually not thinking about what they want. They’re thinking about what they don’t want.

So, if we start to unpack a problem, a symptom of that problem or a specific scenario that people are facing, then we’re probably going to grab people’s attention.

But don’t stay there too long. Some copywriter trainers will tell you to ‘agitate’ the problem – push on the pain and really get them stuck in the pain and not tell them how to what causes it or what solves it.

And the way this framework is different is because people get sick of hearing so much about a problem and not knowing how to solve it.

There has always got to be some tension in our post, but if there’s too much tension, people just get annoyed.

People are always thinking – will this solve my urgent problem?

Think…

What keeps them awake at night? 
What are they angry or frustrated about? 
What do they complain to their friends about?

2. Cause

This is a really important part of belief-shifting content.

Give them an insight as to what actually causes that problem from your experience and expertise. 

It’s usually different from what THEY think is causing the problem.

This is where people get an ‘a-ha’ moment.

Aim to give people one big penny-drop moment per content piece – and use the rest of your content to back it up and strengthen it.

Example causes:

Copywriting Coach

Problem: People aren’t responding to your content online

Cause: You don’t have a formula for writing influential content

Sales Coach

Problem: Gets to the end of a sales call & hears price objection

Cause: Don’t have an effective sales process

Burnout Coach

Problem: Putting too much in your calendar & having no time for yourself

Cause: Inability to say no to people

Nutrition Coach

Problem: Constant colds

Cause: Not making the time to prep fresh meals and eating a lot of processed food

Parenting Coach

Problem: Parents constantly arguing 

Cause: Parents saying two different things to the child 

Dating Coach

Problem: Dates the wrong men

Cause: Dates men who don’t match their level of ambition

3. Consequence

This is where you describe what might happen if they don’t change it.

A lot of people don’t put this into their content because it may feel a bit out of your comfort zone. But it’s a powerful addition to a belief-shifting content piece.

If people don’t think about the consequence, they’re just going to stay the same.

It doesn’t have to be hard and heavy.

Our content can help them out of the trap that they’re in.

4. Solution

In the solution section, give valuable high-level tips.

In your free content, I recommend you dive deep into the nitty gritty details, but you share what you recommend.

We can show them a piece that can give them a result straight away.

We give them something that is going to help them out today.

It’s unlikely they’re going to get rapid and lasting transformation just from one piece of content.

Give them some value – but also show them that they still need you to actually put it into place.

Because what you’re sharing is tip of the iceberg. What I share in my free videos for example, is a tip of a iceberg compared to what I share with all my paid clients. They get the detailed ‘how-to’ plus expert eyes working on their business.

5. Action

You let them know this is a small part of a whole system.

For example, what I’m sharing with you in this video is a small part of my compelling content module, which is one module out of eight in my client attraction accelerator roadmap. And it’s one of the many trainings that sit under that one model.

So, it’s just a small piece. And it’s just the what and the why with a little bit of high-level how. It’s not the detailed how.

Then go into the call to action where you say something like – if you want help with this, if you want to take the next step, if you actually want to get this done, this is what you need to do.

Then invite them into their next step.

So, let’s recap the 5-step belief-shifting framework:

Problem – join the conversation in their head. Paint a scenario or describe the symptoms of the problem

Cause – Spend more time talking about the cause than the problem

Consequence – Describe what might happen if they don’t change it

Solution – Give high-level tips

Action – Let them know this is a small part of a bigger whole. If they want the whole system, they need to take the next action.

So that’s the 5-step belief-shifting framework.

This is part of my compelling content module in the Client Attraction Accelerator Roadmap that I teach my clients to get fully booked with clients.

If you’d like help crafting compelling content, so you can quickly attract and enrol more clients, this is what I help people do.

I specialise in helping my clients craft unique and powerful messaging that stands out online and turns followers into clients.

I work closely with you to create a personalised strategy so you can bring in more amazing clients, make the money you want to make and help more people.

I can help you not only with your content but with every aspect of your marketing and sales to build a solid, profitable coaching business.

I can tell you exactly what you need to fix in your business because of my many years of experience. 

So that you don’t have to go through the trial and error and waste years of time and thousands of dollars.

I know that if we work together, with just a few clients you can make the whole investment back.

I’ve been training and mentoring coaches in client attraction for over 7 years and I’ve helped thousands of entrepreneurs around the world to build businesses.

If you want to get more clients quickly and set yourself up for success, with money in your bank account and new clients onboard,

Message me with the word ‘clients’

and I’ll send you the information.

If you’ve been wanting to clarify your message, attract more clients fast and sell your packages with ease, this is the BEST time to work with me before my next price increase.

Hope this has been useful!

Big love

Kat xo

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

by Leave a Comment

How To Create A Lead Magnet That People Actually Want

Want to know how to generate more leads while you’re sleeping?

You’re probably familiar with the concept of a lead magnet.

Maybe you have one or more of them.

The question is, are lead magnets still effective in today’s marketplace?

My answer – it depends on what you’re using as a lead magnet.

A well-crafted lead magnet serves as a powerful step for establishing trust & goodwill.

The problem is that a lot of coaches waste time on lead magnets that don’t work.

That’s because the lead magnet has not been created & promoted strategically.

What worked 5 years ago is not working anymore.

What works in some industries, doesn’t always work for coaches.

In this video, I share how to create an effective lead magnet that gets strangers to want to buy your coaching program.

You’ll get…

  • A step-by-step walkthrough of my ‘Ultimate Lead Magnet Method’ formula
  • Insight into the 3 types of lead magnets & my recommendations tailored for coaches
  • A copy-and-paste strategy with high-performing content pieces you can model
  • What 95% of coaches get wrong when creating their lead magnet
  • A wealth of examples, insights, & swipe-worthy content

If you want to get more coaching clients fast, you need ONE thing: leads.

 If you have a lot of leads, the worry of how to get more clients becomes a thing of the past.

A lot of coaches aren’t getting enough clients because they’re not generating enough leads.
 
The reality is, leads don’t magically appear; we need to be actively out there making ourselves known.
 
In order to get more warm, engaged leads, we want to get people off social media and into our email list.
 
If we’re putting ourselves out there regularly with valuable content, our numbers should be growing consistently every week.
 
This is where a lead magnet comes in.

So, in this mini training, I’m sharing with you ‘The Ultimate Lead Magnet Method’

Firstly, what is a Lead Magnet?

A lead magnet is a way to attract ideal clients by sharing value for free or at a significant discount. 

For example, a resource that people download, written content, a presentation or free event.

What is a Main Offer?

Your main offer is the service you provide that makes you the most money.

e.g. your signature coaching program.

Your lead magnet is designed to lead people towards your main offer.

Lead Magnet -> Main Offer

Only a very small percentage of people will buy your main offer. A larger percentage of people will get your lead magnet.

It’s a lower risk investment to spend time than money for most people. Less trust is required. 

You share a lead magnet, then make your main offer to a group of people who are more likely to buy. 

You can watch the full mini training here:

Lead Magnets that people actually want

“What comes before the sale matters just as much if not more than the persuasiveness of the offer itself” – Robert Cialdini

The 3 Types of Lead Magnets

#1: Reveal a problem

#2: Free trial

#3: 1 step of many

What makes a great lead magnet that leads to clients?

  1. It’s as relevant to your main offer as possible.
  2. It has the perfect balance between value and curiosity.
  3. It’s engaging and makes people curious
  4. It solves a narrow problem and reveals more problems
  5. It gives away first-step secrets, and sells implementation and next-step problems

Lead Magnet Hot Tips

  1. One of the easiest and fastest places to start while also providing great value is with a guide.
  2. Think A to B, not A to Z – Make sure you’re not trying to solve too much for your potential client. There should be a gap between what you provide and everything else they still need.
  3. Remember – the market judges your FREE stuff. It’s got to be GOOD!

Here’s what 95% of coaches get wrong when creating their lead magnet

  • They make their lead magnet too long or hard to consume
  • They choose a topic that’s too general and vague
  • They don’t make it targeted enough for their ideal clients specific pain point
  • They don’t provide enough helpful value
  • They don’t add enough curiosity

Your lead magnet needs to be crafted in a way that actually gets strangers to want to buy your coaching program.

You need to create a lead magnet that has the perfect balance between value and curiosity.

Your lead magnet needs to relieve tension and create tension. It needs to give value, AND build curiosity.

Tension is the chemistry of change.

For both value and curiosity, we need not too much, not too little.

If you don’t relieve the tension people have with your lead magnet, they won’t get any value.

If you relieve all their tension and leave them without curiosity, you won’t get any clients from it.

“Your most valuable asset in business is not your content – it’s the goodwill of your audience” – Alex Hormozi

Truth Bomb

How many subscribers in your email list is a way of measuring the goodwill of your audience.

If you don’t provide value, they won’t join your email list, and they will unsubscribe.

Value Only!

People buy based on expectation of future value.

Don’t share fluff! It discourages people who would have bought not to.

The easiest way for them to think they’ll get value after they buy is… provide value before they buy.

“High-quality clients want high-quality lead magnets”

You might be thinking – “I don’t want to give away my valuable secrets”. Well, the alternative is people will think your work is not valuable. 

You should have valuable free things, and also have valuable paid things.

And that’s why business is hard.

Because you need to provide value all the way through. 

Your reputation will get stronger and stronger as you give really good stuff.

Make your free stuff exceptional. Make your paid stuff exceptional. 

There are SO many factors to get right with your lead magnet for it to work.

Have some questions about how to apply this to you?

  • What to name it
  • What the tagline should be
  • How long should it be
  • Choosing the right angle and message
  • What content to include
  • How to word your call to action
  • What to put in the promo and funnel copy
  • What to put in your follow up emails
  • How many emails to send
  • What to do if it doesn’t get you enough leads.

That’s what I can help you with.

My clients get…

  • Done for you funnels and templates
  • My Messaging Magic Method
  • Fill-in-the-blank frameworks that are tested and measured
  • Expert naming techniques
  • Pre-written emails

When you get your marketing right, things can turn around very quickly for you. It doesn’t have to take years.

I’ve been training and mentoring coaches in client attraction for over 7 years and I’ve helped thousands of entrepreneurs around the world to build their businesses.

If we work together, you get everything you need to get a steady flow of leads into your business.

We build out the process together so you can sign up more clients, make more money, & help more people.

I’d love to help you get where you want to get faster. To get you earning the money you want to make. Take away the financial stress, and work with you to get your business successful.

I’d love to help you take the methods and formulas and show you exactly how to use them in your business in a way that will accelerate you – and bring you amazing clients consistently.

I can help you with elegant lead generation as well as with every aspect of your marketing and sales to build a solid, profitable coaching business.

I can tell you exactly what you need to fix in your business because of my many years of experience. 

You don’t have to go through trial and error and waste years of time and thousands of dollars.

I know that if we work together, with just a few clients you can make the whole investment back.

If you want to get more clients quickly and set yourself up for success, with money in your bank account and new clients onboard, DM me the word ‘clients’ and I’ll send you information about how I can help you.

Big love,

Kat xo

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.

Message me here

2. Join our community and connect with like-minded Female Coaches & Experts

It’s our Facebook community where ambitious female entrepreneurs learn how to increase their income, influence, and impact.

Join us here

3. Grab a FREE copy of my ‘Client Attraction Checklist’

This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.

Grab it here

by Leave a Comment

How To Get Strangers To Want To Buy Your Coaching Program

Ever wondered, “How do I sell my coaching program to more people?”

If you want to get more coaching clients fast, you need ONE thing: leads.

Leads hold the power to amplify every part of your business.

When you double your leads, you double your clients – which means double your income and impact.

If you have a lot of leads, the worry of how to get more clients becomes a thing of the past.

Your ability to generate leads and convert them into buyers is a hugely valuable skill.

It means you never have to worry about how to stay in business.

A lot of coaches aren’t getting enough clients because they’re not generating enough leads.

The reality is, leads don’t magically appear; we need to be actively out there making ourselves known.

In my latest video, I explain what leads are and how I generate them consistently.

Watch the video here

Get strangers to buy your coaching program

What is a lead?

If you research this, you’ll read something like “A lead is a person who has expressed interest in your product or service and is seen as a potential customer”

There are different levels of commitment and responsiveness of people who are following you.

I like to rank these from cold to warm.

A stranger who you’ve never connected with is classed as cold.

A Facebook friend is a bit warmer.

Someone following your business account on Instagram or your FB business page is even warmer. It means they are interested in the problem that you solve.

In your Facebook group – even warmer because there’s a reason why they joined the group.

On your email list – they’re warmer.

Booked into your calendar or event – they’re warmest.

In my definition, a lead is someone who is a potential ideal client who has responded to my business.

Raising your hand to a business offer is different to just connecting as a human.

So, in order to get more warm, engaged leads, we want to get them off social media and into our email list.

If we’re putting ourselves out there regularly with valuable content, our numbers should consistently be growing every week.

It’s important to look at our numbers.

How much is your email list subscribers growing every day?

You want to track your results regularly.

How do we grow our number of leads?

This is where a lead magnet comes in.

What is a lead magnet?

A lead magnet is a complete solution to a narrow problem, given away for free or at a significant discount to attract ideal clients. 

It could be a resource that people download, like a cheat sheet or guide or quiz, it could be a book or a video series or a mini course, or it could be a free event.

Why create a lead magnet?

Your main offer is the service or product you exchange for money. This is what you make the most money from. 

You could just show up and sell your main offer. But only a very small percentage of people will buy it.

A larger percentage of people will get the lead magnet.

It’s a lower-risk investment to spend time than money for most people. 

For most people, less trust is required to give time than money. 

Then, you make your main offer to a high-trust group of people who are more likely to buy. 

You can just go and make your core offer and it could work, but this is how I do it. 

If you think about the whole ‘try before you buy’ concept – it works in so many industries. Like test driving a car or trying food samples in shops.

Lead magnets get leads one step closer to buying your coaching. 

A person who pays with their time now is more likely to pay with their money later. 

It increases the ‘know, like and trust’ factor

You can get people’s contact details to continue to nurture people and market to them

They’re great for running Facebook ads to, to grow your email list and following with targeted leads

For most of you, this is not a nice-to-have – it’s a must-have to get clients.

The next step is that it’s not just having a lead magnet.

It’s about having a lead magnet that gets strangers to want to buy your coaching program.

What makes a great lead magnet that actually works?

You need to create a lead magnet that has the perfect balance between value and curiosity.

Your lead magnet needs to relieve tension and create tension. It needs to give value, AND build curiosity.

We need to create a balance between value and tension.

Tension is the chemistry of change.

For both value and curiosity, we need not too much, not too little.

If you don’t relieve the tension people have with your lead magnet, they won’t get any value.

If you relieve all their tension and leave them without curiosity, you won’t get any clients from it.

Your most valuable asset in business is not your content – it’s the goodwill of your audience.

How many subscribers in your email list is a way of measuring the goodwill of your audience, because if you don’t provide value, they won’t join your email list, and they will unsubscribe.

There are SO many factors to get right with your lead magnet…

* What to name it

* What the tagline should be

* How long it should be

* Choosing the right angle and message

* What content to include

* How to word your call to action

* What to put in the promo and funnel copy

* What to put in your follow-up emails

* How many emails to send

* What to do if it doesn’t get you enough leads

How do you do all this?

My clients get…

  • Done for you funnels and templates
  • My Messaging Magic Method
  • Fill-in-the-blank frameworks that are tested and measured
  • Expert naming techniques
  • Pre-written emails

For the last 7 years, I’ve helped thousands of entrepreneurs around the world to build their businesses.

If we work together, you get everything you need to get a steady flow of leads into your business.

We build out the process together so you can sign up more clients, make more money, & help more people.

I’d love to help you get where you want to get faster. To get you earning the money you want to make. Take away the financial stress, and work with you to get your business successful.

I’d love to help you take the methods and formulas and show you exactly how to use them in your business in a way that will accelerate you – and bring you amazing clients consistently.

I can help you with elegant lead generation as well as with every aspect of your marketing and sales to build a solid, profitable coaching business.

I can tell you exactly what you need to fix in your business because of my many years of experience. 

You don’t have to go through trial and error and waste years of time and thousands of dollars.

I know that if we work together, with just a few clients you can make the whole investment back.

If you want to get more clients quickly and set yourself up for success, with money in your bank account and new clients onboard, DM me the word ‘clients’ and I’ll send you information about how I can help you.

Big love,

Kat xo

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.

Message me here

2. Join our community and connect with like-minded Female Coaches & Experts

It’s our Facebook community where ambitious female entrepreneurs learn how to increase their income, influence, and impact.

Join us here

3. Grab a FREE copy of my ‘Client Attraction Checklist’

This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.

Grab it here


Download Your Free Client Attraction Checklist

Grab your copy of the Checklist now

Let’s Connect!