Ever wondered, “How do I sell my coaching program to more people?”
If you want to get more coaching clients fast, you need ONE thing: leads.
Leads hold the power to amplify every part of your business.
When you double your leads, you double your clients – which means double your income and impact.
If you have a lot of leads, the worry of how to get more clients becomes a thing of the past.
Your ability to generate leads and convert them into buyers is a hugely valuable skill.
It means you never have to worry about how to stay in business.
A lot of coaches aren’t getting enough clients because they’re not generating enough leads.
The reality is, leads don’t magically appear; we need to be actively out there making ourselves known.
In my latest video, I explain what leads are and how I generate them consistently.
Watch the video here
What is a lead?
If you research this, you’ll read something like “A lead is a person who has expressed interest in your product or service and is seen as a potential customer”
There are different levels of commitment and responsiveness of people who are following you.
I like to rank these from cold to warm.
A stranger who you’ve never connected with is classed as cold.
A Facebook friend is a bit warmer.
Someone following your business account on Instagram or your FB business page is even warmer. It means they are interested in the problem that you solve.
In your Facebook group – even warmer because there’s a reason why they joined the group.
On your email list – they’re warmer.
Booked into your calendar or event – they’re warmest.
In my definition, a lead is someone who is a potential ideal client who has responded to my business.
Raising your hand to a business offer is different to just connecting as a human.
So, in order to get more warm, engaged leads, we want to get them off social media and into our email list.
If we’re putting ourselves out there regularly with valuable content, our numbers should consistently be growing every week.
It’s important to look at our numbers.
How much is your email list subscribers growing every day?
You want to track your results regularly.
How do we grow our number of leads?
This is where a lead magnet comes in.
What is a lead magnet?
A lead magnet is a complete solution to a narrow problem, given away for free or at a significant discount to attract ideal clients.
It could be a resource that people download, like a cheat sheet or guide or quiz, it could be a book or a video series or a mini course, or it could be a free event.
Why create a lead magnet?
Your main offer is the service or product you exchange for money. This is what you make the most money from.
You could just show up and sell your main offer. But only a very small percentage of people will buy it.
A larger percentage of people will get the lead magnet.
It’s a lower-risk investment to spend time than money for most people.
For most people, less trust is required to give time than money.
Then, you make your main offer to a high-trust group of people who are more likely to buy.
You can just go and make your core offer and it could work, but this is how I do it.
If you think about the whole ‘try before you buy’ concept – it works in so many industries. Like test driving a car or trying food samples in shops.
Lead magnets get leads one step closer to buying your coaching.
A person who pays with their time now is more likely to pay with their money later.
It increases the ‘know, like and trust’ factor
You can get people’s contact details to continue to nurture people and market to them
They’re great for running Facebook ads to, to grow your email list and following with targeted leads
For most of you, this is not a nice-to-have – it’s a must-have to get clients.
The next step is that it’s not just having a lead magnet.
It’s about having a lead magnet that gets strangers to want to buy your coaching program.
What makes a great lead magnet that actually works?
You need to create a lead magnet that has the perfect balance between value and curiosity.
Your lead magnet needs to relieve tension and create tension. It needs to give value, AND build curiosity.
We need to create a balance between value and tension.
Tension is the chemistry of change.
For both value and curiosity, we need not too much, not too little.
If you don’t relieve the tension people have with your lead magnet, they won’t get any value.
If you relieve all their tension and leave them without curiosity, you won’t get any clients from it.
Your most valuable asset in business is not your content – it’s the goodwill of your audience.
How many subscribers in your email list is a way of measuring the goodwill of your audience, because if you don’t provide value, they won’t join your email list, and they will unsubscribe.
There are SO many factors to get right with your lead magnet…
* What to name it
* What the tagline should be
* How long it should be
* Choosing the right angle and message
* What content to include
* How to word your call to action
* What to put in the promo and funnel copy
* What to put in your follow-up emails
* How many emails to send
* What to do if it doesn’t get you enough leads
How do you do all this?
My clients get…
- Done for you funnels and templates
- My Messaging Magic Method
- Fill-in-the-blank frameworks that are tested and measured
- Expert naming techniques
- Pre-written emails
For the last 7 years, I’ve helped thousands of entrepreneurs around the world to build their businesses.
If we work together, you get everything you need to get a steady flow of leads into your business.
We build out the process together so you can sign up more clients, make more money, & help more people.
I’d love to help you get where you want to get faster. To get you earning the money you want to make. Take away the financial stress, and work with you to get your business successful.
I’d love to help you take the methods and formulas and show you exactly how to use them in your business in a way that will accelerate you – and bring you amazing clients consistently.
I can help you with elegant lead generation as well as with every aspect of your marketing and sales to build a solid, profitable coaching business.
I can tell you exactly what you need to fix in your business because of my many years of experience.
You don’t have to go through trial and error and waste years of time and thousands of dollars.
I know that if we work together, with just a few clients you can make the whole investment back.
If you want to get more clients quickly and set yourself up for success, with money in your bank account and new clients onboard, DM me the word ‘clients’ and I’ll send you information about how I can help you.
P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:
1. Work with me to get more clients
If you’d like to work directly with me to get more clients… just send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.
2. Join our community and connect with like-minded Female Coaches & Experts
It’s our Facebook community where ambitious female entrepreneurs learn how to increase their income, influence, and impact.
3. Grab a FREE copy of my ‘Client Attraction Checklist’
This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.