“How do I find my ideal clients online?”

I get this question a lot from coaches.

Here’s the answer: They are around you right now.

They’re already on your friend list and following you. The problem isn’t finding them; it’s that your content is not compelling them.

So, instead of asking, “Where can I find clients?” ask, “How can I engage the potential clients in my audience?”

Adding more people to your friend list or group won’t help if your content is not compelling the people you already have.

If your content isn’t resonating, the problem is not that people don’t want what you offer.

It’s likely because your content is not communicating in a way that makes people see you as someone who can solve their problem.

Or you’re not communicating in a way that compels your ideal clients to take action.

Are you spending hours on content creation, and feeling overwhelmed or frustrated by it not leading to clients?

In this video, I’ll show you exactly how to shift from struggling with content to consistently generating new leads.

Here are 3 ways to create content that attracts your ideal clients and sells out your launches.

1. Master the art of compelling language

Compelling language makes people stop and look.

Repelling language makes people scroll past.

There are certain words and phrases that compel your ideal clients and certain words and phrases that repel them.

What makes language compelling?

It appeals to the subconscious desires that your audience has.

A Harvard study showed that 95% of our buying decisions are made subconsciously.

There are loads of subconscious desires that already exist in the minds of our ideal clients.

There are words and phrases you can use that trigger an emotional response.

So, what I do, is have a messaging document, all my clients do as well, and it has them all in one place. So that’s our go-to when it comes to creating content.

There are 4 driving forces that compel people to take action

• Frustrations

• Fears

• Desires

• Dreams

A lot of people think they know their ideal clients, but when I look at their content and ask them: “Do they actually say those words to you?”, in a lot of cases, they don’t.

A lot of people are getting their language from AI now, not from the actual humans in the way the say things.

And this can be tricky to do if you’ve been working in your industry for a while because we can forget the actual language that we used before we learned everything we know now.

To make content more compelling, add curiosity, surprise, and specificity. Make it tangible so people can imagine it.

Here are a few simple examples of content that I’ve made some tweaks to, to make it more compelling.

BEFORE – ‘3 Ideas For Healthy Lunches’. You might make some content like this is you are a health coach. It does the job, but it’s a bit bland.

AFTER – ‘3 Instant Cures For Boring Healthy Lunches.’

It’s a very simple tweak, but makes a big difference.

This is a simple example that shows you just how easily you can take some words and just make a headline pop.

BEFORE – ‘How To Be More Effective At Content Creation.’  This is fine. It does the job. But just adding a fine tweak we can make it stand out.

AFTER – ‘5 Surprising Ways To Make Your Content 3x More Engaging

Our brains love surprise. our brain loves novelty. The brain also loves curiosity, so using the word ‘surprise’ hooks people in.

BEFORE – ‘I’ll show you how to set goals for your relationship, and make sure they happen.’

AFTER – ‘You’ll pick up my unique relationship reset roadmap so you can finally achieve the deep connection you want to have with your partner.

When you name things and make them a formula, a roadmap, a blueprint, a method or pillars, you’re organising your knowledge and you’re putting a framework around it.

This adds curiosity and also appeals to the need we have for organised, structured knowledge.

When you structure and name your resources, they are no longer just tips, they become a tangible tool.

BEFORE – ‘I’ll show you how to create a successful bedtime routine’

AFTER –  ‘Learn my proven strategies for a successful bedtime routine, so you can finally enjoy tear-free story time every night.’

Little tweaks can make a huge difference.

2. Share pain killers not vitamins

A vitamin is something that’s good for you. We take them for a future health benefit.

Often we forget to take them

We think we should

We don’t notice if we miss it

It’s preventive

Vitamin content is missed. It makes people tune out.

If you have an extremely debilitating headache, you don’t need reminding or convinced or advertised to – you go looking for a pain killer.

What is the pain your people are in?

What is the pain killer that your clients are looking for?

And how can you provide that for them?

That’s when people stop on your content.

To create pain-killer content that people consume, share in a way that shows people why they need something they currently don’t have.

3. Help People Overcome Barriers to Action

One of my clients said to me once; “Kat, I’m thinking I need to post more funny stuff on my Facebook business page, because the funny stuff gets the most likes.”

I’m not sure if you’ve fallen into that trap before, but engagement is not the goal.

Engagement (while it helps some) isn’t everything. The most important question is whether you’re getting actual CLIENTS from your content.

Attention does not mean sales. The more attention you have, is there a greater possibility that it makes sense we have more eyeballs on you? Absolutely.

Some of my clients have referenced content of mine as the reason why they signed up with me. And some of that content that got very little engagement (and that they themselves didn’t engage with)

So, the first step is to get more eyeballs on us, but then we have to keep them there.

You want to ensure your content helps people to actually take action to change their life, not just to entertain them.

‘How To’ videos are everywhere on the internet. It’s the most searched term on Google. But we’ve got to remember, that it’s not just about people learning, it’s about people doing. It’s about people taking action on what you’re teaching them.

When you’re thinking about your content, ask yourself;

‘How can I help people overcome their resistance to making a change?’

‘How can I have them overcome their biggest objections to taking action on what I’m sharing?’

Creating compelling content is a skill use your content to overcome them. And it’s a skill that anyone can develop.

Over the last 8 years, I’ve been helping coaches all over the world using my signature formula to create compelling content that gets clients.

When you know how to create compelling content, your marketing becomes easier, faster, and more enjoyable, and you show up with more confidence.

You connect better with your ideal clients and you attract more of the right clients into your business that you can help.

And this is why I created a 1-day workshop called ‘How To Get Clients With Compelling Content.’

This workshop takes the best of what I’ve learned from using content to attract clients online over the last 8+ years…⠀

…and lays it all out in a simple formula that ANYONE can follow.

During the event, you’ll pick up the tools you can use to attract more amazing clients consistently.

You’ll get content that’s immediately actionable to save you valuable time, energy, & money.

I’m sharing how to…

• Create a personalised, powerful and content strategy using my fill-in-the blanks 4-week Content Builder
  
• Develop your skills using my unique brain-based client attraction content methods, so you can attract and enrol the right clients
  
• Craft your content using my proven compelling content structure
  
• Build trust and connection, so that the right people respond
  
• Communicate the value of what you do, so when people are ready to buy, they’ll come to you

…so you can turn your content into a reliable client attraction machine to consistently attract hot leads & clients you love to work with.

Ultimately, so you’ll have confidence that you can turn on the tap of clients when you need them.

I am only running this event once this year, so if you’d like to know exactly how to get more quality clients consistently,

reserve your spot at the workshop here.

P.S.: Whenever you’re ready… here are 4 other ways I can help you grow your business:

1. Work with me to get more clients

If you’d like to work directly with me to get more clients… send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.

Message me here  

2. Join our community and connect with like-minded Women Coaches

It’s our Facebook community where ambitious women coaches learn how to increase their income, influence, and impact.

Join us here

3. Grab a FREE copy of my ‘Client Attraction Checklist’

This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.

Grab it here

4. Check out my upcoming events and latest special offers here

Big love

Kat xo

This has been a topic of a lot of my conversations with my friends and clients lately.

Whether it was…

… a failed launch

… an event where not many (if any!) people registered or showed up

… or anything you feel disappointed about in your business…

How do we bounce back? How do we get motivated again to get back up and keep going?

I unpack this in this video:

If you have been in business for a while, you’ve probably experienced some things not going as you planned.

You put in a whole heap of effort, and you didn’t get the result you wanted, and it feels like a total disappointment.

If you’re feeling like this, you’re not alone.

Here are 3 ways to keep showing up in your business when things don’t work out as planned:

1. Think like a great leader

We are so quick to criticise what went wrong and slip into blame mode – blaming ourselves, blaming others, blaming tech, blaming the algorithm – but blaming doesn’t grow us or get us what we want. It keeps us in victim mode.

The hardest truth that I learned about this, but the most empowering, is that when something doesn’t work, there’s always something I can change.

And it’s my job to figure it out.

It’s not the algorithm’s job. It’s not my audience’s job. It’s my job.

This is good news. It means we can do something about it. It means we can switch on. We can get determined. We can pick ourselves back up.

Because we got into our business to have freedom – not to be trapped and miserable.

My word for the year is leadership and at the start of the year I wrote a list of the traits of great leaders:

• Leaders ask hard questions
• Leaders endure the hardships
• Leaders are willing to show up no matter how they feel
• Leaders celebrate success and honour effort
• Leaders take high level responsibility

This is the harder way. And that’s why so few people do it.

But if you are the type of person that keeps going UNTIL she finds a way – you’ll find a way.

A leader says – I’ll find a way. I’ll make a way.

“Everything is up to me” is not easy – but it’s super empowering.

2. Reframe fast

If you’ve had a disappointment like a launch or event not giving you the results you wanted, it’s easy to slip into ‘poor me’ victim mode.

If you stay stuck dwelling on how disappointed you are, how hard business is, how bad the economy is or how saturated the market is, you’ll just feel bad.

And like attracts like – you’ll attract more of that energy to you.

But here’s the truth about entrepreneurship: not everything has to work the first time. Or even the fifth or tenth time.

The mentality “Everything I do has to work perfectly or I’m not going to do it” puts way too much pressure on yourself.

Here is an example of reframing fast. This is a conversation I had with a client recently about her event. 

She messaged me –

“First event is done, only one person came but left. Actually, one other person I didn’t know popped in for less than a minute, and left straight away. Probably saw only one other person there and freaked out. I just treated it like a practice run. Was really helpful! I’m journaling now to process it xx

I replied with –

“WELL DONE!!! Proud of you! Great mindset! It’s all about the meaning we give it! This will be a story you will tell. You’ve created an incredibly valuable asset!!! It’s going to make you a lot of money and help a lot of people! We will keep tweaking and refining until it gets you the results you want.”

Then after her second event –

“Four people came. One left halfway. Feeling a bit disappointed at the turnout but I’ll just get your input on improving going forward. No one showed interest in my program but I sold with SUCH conviction thinking “Man, my program is amazing!!!” I could hear the passion and conviction. I gave away two prizes of sessions with me, and I’ll connect with the others too. It’s only a matter of tiiiiime.

Tomorrow is another day! Already excited to do my next one!!”

Perfect example of reframing fast!

3. Mine for the gold

Firstly, focus on the learnings and growth that came from that experience.

Then, look for the improvements that can be made.

You can’t throw a whole strategy away if it doesn’t work straight away.

There are so many factors to get right for something to work.

I’ve had people say to me things like “I tried an event, it didn’t work”. Or “I tried Facebook ads, they didn’t work” – and they’ve just left it at that.

The problem was not the strategy – the problem was that they didn’t mine for the gold.

All the little iterations you make add up and create success.

If I do an event that flops – even though I worked my butt off – I need to figure out what the problem was.

Was it the messaging? The design? The video marketing? The marketing posts? The way I presented? My confidence? The offer?

Essentially, we identify exactly what the problem is and the clear steps to solve it.

Would you like help to advance your coaching business?

I offer a free clarity call to see if we’re the right fit to work together to get you the results you deserve.

This call is specifically for experienced women coaches who want to get more ideal clients consistently.

You can book your free clarity call here

P.S.: Whenever you’re ready… here are 4 other ways I can help you grow your business:

1. Work with me to get more clients

If you’d like to work directly with me to get more clients… send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.

Message me here

2. Join our community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious females entrepreneurs learn how to increase their income, influence, and impact.

Join us here

3. Grab a FREE copy of my ‘Client Attraction Checklist’

This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.

Grab it here

4. Check out my offers and event

See my upcoming events and latest special offers here

Big love

Kat xo

Does selling feel uncomfortable to you?

Do you ever wonder if it’s possible to consistently enroll more ideal clients without using pushy sales techniques?

In this video, I share how to overcome any dislike or fear of selling you have, and even get to the point of finding it easy and fun.

Does this feel familiar?

· You dread having to sell and would rather someone sign up without having to have a sales call

· You ever feel awkward when you have to ask for money

· You tend to avoid sales calls

I’ve noticed that this distaste for selling is particularly common among women coaches.

Most of the women that I know, myself included, when we got into this industry, learned sales from men. No disrespect to the men. We love them. The strategies can work.

However, for many women, not everything we learned felt aligned to us.

And even though we might see it working, there’s something about it that makes us feel uncomfortable.

I started selling my services 20 years ago. I had left my job working at a telecommunications company to start a business as a personal trainer.

I went to a weekend business boot camp run by the gym where I worked, and I remember the moment I realised that I had to learn to sell.

We were taught to sell using a sales script. I did NOT want to follow a script. But I also didn’t want to fail.

So, I tried the script at the course. But when it came to doing it with real-life potential clients, I left a heap of the questions out. And I rushed the process.

I had a lot of fear of selling and I really did not like it.

I’ve noticed that this is particularly common among women coaches.

I asked a number of my business friends why they think so many women coaches hate selling.

Here are some of the answers I got:

We don’t want to seem aggressive or desperate

We don’t want to reek of desperation

I think there’s actually a mindset that it’s unfeminine to sell.

There’s a common narrative amongst women “If someone has a need, I should just help them.”

Many women are used to kids, friends, and partners turning to them when they need help, so in business it feels more natural to help for free than to sell.

This was from one of my male mentors who I highly respect and doesn’t teach pushy sales:
With men, there’s often more of a focus on money and finance – and more of a mission to get the sale. Most women are typically more caring and empathic, more understanding, better listeners, better at creating emotional connection. Because women are typically so much more relationship-orientated, I think women can be better at sales if they learn the skills.

All of this really got me thinking.

The sales process was primarily created based on the archetype of a salesman selling something like vacuum cleaners or cars.

It’s no wonder we get put off these masculine tactics.

There are so many reasons why the old-school sales methods DO NOT WORK for most of us women.

And what we are selling requires a deeper engagement and level of rapport and trust to create a connection.

Also, because we are selling deeply impactful services, the entire way that we capture hearts and minds is different to many traditional sales techniques.

Many of us have been sold to badly and don’t want to be that person.

I’ve observed that the way that men and women sell is actually quite different.

Our levels of comfort with different types of sales strategies are also quite different.

I was listening to a podcast recently called ‘The Life Coach School’ podcast by Brooke Castillo who was interviewing a lady called Aprille Franks. I heard a line that jumped out to me. It was: “men sell in a more penetrating way, and women are more attractors”.

Masculine energy projects, feminine energy receives and supports.

So, understanding the dynamics from a psychological standpoint on how different most men and women are when it comes to sales and marketing is really helpful.

We are a combination of masculine energy and feminine energy, and I truly do believe that we can bring both in a beautiful and effective way.

We can be who we are and sell in the way that we would appreciate being sold to.

A lot of women coaches know their service is worth good money, but they consistently don’t receive what they’re worth.

While women know that they need to sell in their business, a lot of women will literally sabotage themselves and not sell, or sell to their ability and then feel some resentment towards their business.

In some ways this is less about selling, and more about our ability to receive money.

Something I’ve observed that’s really interesting is that, if there’s no money exchange, as women we are incredible at selling if there’s something we think our girlfriends genuinely need.

I’ve also observed that women are amazing at ‘selling’ people on things – movies, shoes on sale, favourite cafes. Mums sell their kids on doing their homework or eating their veggies.

We are constantly spreading the word about things we like and influencing others.

But when it comes to selling ourselves? Not so much…

Whatever it is that has gotten us here, we have to put a stake in the ground and say “enough is enough”. We deserve to be paid well for the amazing service we provide.

I saw on Instagram recently a video by Sarah Blakely, the creator of Spanx. She shared that in the US, the year women could apply for a credit card without their husbands signature was 1974. It’s so wild to think about this…

And “Do you know what year women were granted the right to get a business loan on their own, without a man co-signing? 1988! What?! Think of all the businesses that could have been started by women before that!”

I think that history and the power that women didn’t have does have an impact on us because of the oppression of women that gets passed down through generations.

So, how do we start to enjoy selling?

It starts with our mindset. If you’re not strong in your confidence and self-worth, you’re going to keep hitting a ceiling.

If you haven’t done the inner work about why this is fear and dislike of selling is coming up, you’re always going to feel like you can’t charge what you’re worth.

You’re going to keep thinking: “Who am I to charge that? I don’t deserve it, I don’t want to be pushy, I don’t want to get rejected” and so on.

So, get coached on it. Getting coaching is the fastest way to shift your mindset.

Most of us realise that our success increases when we’re confident.

And the fastest and easiest way to become more confident is to become more competent. As we become more skilled at selling, our fear shrinks and our confidence grows.

Because if you don’t address your competence, it’s almost impossible to be confident and love selling. And get clients and grow your business to where you want it.

It’s totally possible to learn how to sell your services elegantly, authentically and confidently.

Ask yourself – what specific parts of the sales process do I need to get better at? Do I need to learn more about how to qualify, how to open sales conversations, how to help people with their concerns, how to present our offer, how to close sales?

Get around people who have the skills you want to develop and are making good money from coaching.

For example, if you want to earn six figures a year as a coach, spend time with other women coaches who earn six figures a year. Because that will build your belief.

I used to hate selling, but now I love it. I see it as a great opportunity to help people improve their lives. It is an honour to be part of a woman’s transformation journey.

And I want every woman to have confidence in what she’s selling and have vastly more sales conversations.

Because if you don’t sell, you don’t have clients. And if you don’t have clients – you don’t have the income you deserve and make the impact you want to make.

This is something I’ve helped thousands of women with. And I’m positive I can help you too.

Would you like help to sell your coaching services?

Learning how to sell elegantly and with confidence can be an absolute game-changer in your business.

I offer a free clarity call to see if we’re the right fit to work together to get you the results you deserve.

This call is specifically for experienced women coaches who want to get more ideal clients consistently.

You can book your 15-minute call here

I hope this has been helpful.

Keep showing up, keep sharing, keep shining – the world needs your gifts.

And you deserve to be paid for them.

Love Kat xo

P.S: Whenever you’re ready… here are 4 other ways I can help you grow your business:

1. Work with me to get more clients

If you’d like to work directly with me to get more clients… send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.

Message me here  

2. Join our community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious females entrepreneurs learn how to increase their income, influence, and impact.

Join us here

3. Grab a FREE copy of my ‘Client Attraction Checklist’

This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.

Grab it here

4. Check out my latest offers and events:

Click here for upcoming events and latest special offers

Big love

Kat xo