Are you tired of feeling like you have to be LOUDER online in order to be noticed?

Or have to post CONSTANTLY so you don’t get left behind?

Do you cringe at the thought of coming across as pushy, high-pressure, or desperate in your marketing?

I get it. No one wants to feel like that.

If you want to know how to attract more clients in a way that feels authentic and aligned with your values…

In this article and video, I share my top tips for attracting clients in a way that feels good to you – and doesn’t require you to ‘shout more’ to stand out.

I’ll show you how to build trust with potential clients online and create genuine connections in a way that isn’t pushy or salesy.

You’ll feel great about showing up, knowing you never have to compromise your values or your integrity to get ahead.

No feeling like you’re chasing after clients. Attract the right clients to you naturally and elegantly.

I’ve been talking to a lot of female coaches about marketing lately.

I’ve realised that a lot of people aren’t marketing to the level they could be because there’s a fear of being someone that you’re not.

There is a lot of marketing out there where you walk away feeling gross.

You can feel like a number.

You can feel like they’re using these tactics on you to manipulate you.

Think of some of the tactics that you hate being used on you.

It feels like they’re not on your side.

What do we do instead?

You can check out the video here…

Here are 5 things

1. Model, don’t copy

I always  encourage my clients to model the people that are doing what they want to do but at a much higher level. We all have three to five people that we’re following that we look up to that are very successful in their space.

We look at the Facebook ads Library and create swipe files and research, but we do not copy because if you copy, that will feel really inauthentic like copy-paste marketing.

What we want to be doing is marketing that looks at what other people are doing and says okay I can get some  ideas here that I can tweak and model.

I’m going to trust my amazing brain to come up with creativity that’s uniquely mine. We do not want to use the same language that everyone else is using.

Don’t spend too long looking at your competitors. Please don’t spend too much time consuming because otherwise it’s almost like saying to your brain I don’t need you to come up with original ideas because I’ll just Google it.

We’ve got to be careful when we’re using tools like ChatGBT that we’re not just letting a robot think for us nothing  will ever replace the amazing human brain  

2. Show That We Get Them

With all of our marketing, we need to show people that we get them. Show them that we understand them. The way that we do this is to spend a lot of time with our ideal clients.

The only reason that I can market so well is  because I hang out with my ideal clients all the time.

I’ve been coaching for so long that the conversations the patterns the real-life people that I’m working with are driving my copywriting.

Someone will say to me I’m struggling with this and it’ll be on my mind and then when I’m writing a piece of content it comes through quite organically.

If we’re trying to have an evergreen business where we’re not having any touch points with people consistently how are we ever going to understand people what their pain points are.

What their desires are. What the benefits are of the solutions that we provide. We’ve got to show that in our marketing and then it becomes really fun and creative.

We enter the conversation happening in their head. We show them that we relate and we also enter the conversation happening in their heart.

We show that we get how they feel and we show them a process to help them walk out of the pain and  into the game

3. Reframe Marketing as coaching

This is how you fall in love with coaching.

Think about why you love being a coach – love helping people – seeing people get breakthroughs, have lightbulb moments.

That can happen in your marketing.

I remember working with Jackie Moore who used to say – your marketing will make more of an impact than your coaching will.

When you think about how many people your marketing can reach. Marketing is coaching – marketing is shifting beliefs.

That’s what we do as coaches. We help people shift their perspective.

Marketing can be fun and creative. It’s a playground to play in, where we think “How can I help them shift that limiting belief?”

If you see it in that way, then you won’t resist marketing so much.

It means you’ll sign even more aligned clients, because they resonate even more with you.

“Enter the conversation already taking place in the customer’s heart”

– Aaron Orendorff (copywriter)

4. Develop trust

There  are a few things that help you develop I’m giving you the 3 E’s.

1. Evidence

When we give evidence that our system our way of doing things works it brings a lot of ease into people’s minds. We want to  make sure that we give evidence of people that we’ve worked with.

Statistics, facts, and data are ways of showing that what we’re talking about has proof it’s got legs behind it. You’re not just saying you need to do this but you’re actually giving evidence 

2. Experience

What is your experience when it comes to this area? Any of us can just spout off theory but what is your personal experience?

No one can argue with your stories because they’re your stories. If you insert stories about your own personal experience this is going to build more trust.

3. Education

We can develop trust when we educate people. This is what this video is doing. It’s educating on the different things that you can do to make sure that your marketing feels like you.

It feels aligned to you that’s the education piece. When you use these three E’s people feel safe with you they feel like they trust you.

Remember people need to feel like they know you, they like you and they trust you and those three E’s really bring it to life.

I know that when I’ve been working with clients before some of them have just been missing this piece of trust. They haven’t been actually showing social proof enough they haven’t been giving case studies or testimonials.

That is one of the most important things you can do to build trust in someone.

5. Be relatable, vulnerable, and human

At my recent workshop I talked about how adding humanness is a massive factor in what gets more clients

You don’t need to convince people if they like you and trust you.

if you don’t have that level of humanness where you’re just enjoyable to be with. Where people feel like I’m actually going to really enjoy working with her.

It’s not going to be heavy and hard. She’s not going to make me feel like I’m not good enough. She’s going to make me feel comfortable. I’m going to feel safe.

You want to do that marketing that feels human. That makes you feel good that you put it up and you’re proud of it because it’s got you infused in it.

It doesn’t feel like oh my gosh I’m going to put out this offer and I feel like it’s just a bit embarrassing because it just feels really pitchy.

Be so proud of your marketing because you know it’s you. It’s infused with you. This is often showing that you really get them by showing that you’ve journeyed the journey.

Keep sharing, keep shining, the world needs your words.

Love Kat xo

P.S. If you know it’s time to start making the impact you’re here to make and the income you deserve, in my upcoming workshop, “How To Get Coaching Clients With Easy Marketing” I show you exactly how to get clients – fast and consistently.

I do NOT hold back on value.

I’m sharing:

✨ How to stand out online so you can get found by more soul-mate clients 

✨​ How to easily grow your audience with the right people​ who LOVE what you share

✨ How to get people to consume your content

✨ How to build MASSIVE trust with your community

✨ How to get booked with clients fast, in a way that’s FUN!

I’m offering limited tickets for FREE.

Get yours here: “How To Get Coaching Clients With Easy Marketing”

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here

Want to get more consistent leads coming into your business?

Do you ever sit down at your computer and wonder where to start?

When you have a plan with clear steps of what to do each week, you save yourself an ENORMOUS amount of time, and progress your goals RAPIDLY.

Maybe you’d like to see your email list and Facebook group grow, but right now, things are stagnant.

You want more clients, but you’re not sure exactly what to do each day and each week to get there.

There are 3 big mistakes that coaches make all the time when it comes to what they focus on in their coaching business.

Mistake #1: Doing too many different things

I talk to a lot of coaches who are busy, but aren’t getting enough clients and cashflow.

They’re getting stuck in the details, and not spending enough time focusing on RGA’s – revenue generating activities.

Mistake #2: Spending too much time on one aspect of your business

If we don’t take the time to make sure every aspect of our business is working, and plugging up any leakages, opportunities can fall through the gaps.

You’re left feeling frustrated and stuck.

Mistake #3: Staying stuck doing the same strategies

Or using outdated strategies that don’t work anymore. For example, doing a lot of repetitive manual work, instead of installing automated systems to help your business grow.

You can check out the video here…

Here Are the 5 Things you Can Do.

1. Share A Valuable Piece Of Content

If you share a valuable piece of content every single week, you’ll create consistent  opportunities for people to find you.

if you are consistently producing a valuable piece of content written, video or both. I do both because people want to connect with you.

They want to get to know you. They want to hear how you sound. Your tonality, your mannerisms. They want to see whether they like you. Whether they can see themselves working with you.

Education is the most important way to show people that they can trust you. So teach them cool stuff. Create really cool guides or cheat sheets or checklists or templates or things that they can use.

If you’re putting out value you’ll be surprised at how many more people can find you by being out there consistently.

Show up for your people on a reliable basis, your ideal clients will notice that and trust you more.

2. Record A Valuable Live Video

I’ve been doing this for the last about three years now. Every single Wednesday at 8 PM Sydney time. I might miss maybe a couple a year as I’m on holiday or something like that. But otherwise, it’s just consistently producing value.

Putting it into the guides in my Facebook group so people can access them later. A lot of people watch them on the replay.

I get that not not everyone wants to do a video. You might be thinking I don’t like showing up on video and I get that…

…And I felt like that too. But at some point, we need to make a decision to overcome that blockage or that barrier whatever it is and we need to make a decision and take bold action to do it.

If this scares you, do it. If you’ve been avoiding it, do it.

Do it for your people. Do it to help the people that are in your community

Playing, being safe, and overthinking, it’s going to keep you stuck. 

3. Reach Out

The goal is to add value through your content and overall online presence.

Businesses are built on relationships.

I remember hearing recommendations about holding back on value so that people want to pay you.

But I’ve found that the more I give, the more clients I get.

I’ve found that even if I share every day, it’s only a small percentage of what people need to grow their business.

People need to trust you before they think about working with you. And when you show up giving free value, you build trust.

There’s a great quote by Zig Ziglar, he says “If you help enough people get what they want, you will get what you want.”

Business is a relationship game. More people need to know who you are. If they don’t know you, they can’t buy from you.

Make sure everyone has the chance to know you, everywhere!

If you don’t invest time into developing your skills and knowledge your business is not going to grow.

4. Create A Valuable Free Resource

You can leverage your time by just consistently creating new free resources. And they don’t need to be fancy. For years I did plain documents. Plain written text but I was helping people.

Someone would say, I really need help with this. I would create a guide or record a quick video explaining it. Imagine if you did that 50 weeks a year.

You’d have 50 valuable pieces of content – free resources for people and you’re building a library, a bank, of really helpful cool stuff for people. Written guides. Videos. People, don’t want to get stuck.

People love to consume free stuff that’s directly going to help them with the problem you’re helping them solve.

5 Develop A Valuable Presentation

If you’re not running events, you are missing a massive opportunity for people to connect with you and get a taste of what it’s like to work with you

You hide away and stay invisible to the people you can help…

You don’t have an effective way to get your audience to a place of decision…

You leave money on the table…

You massively leverage your time

You create instant positioning

People get to experience what it’s like to be your client.

Keep showing up, keep sharing, and keep shining my friends.

Kat xo

P.S. You know it’s time to start making the impact you’re here to make and the income you deserve. In my upcoming workshop, “How To Get Coaching Clients With Easy Marketing”

I show you exactly how to get clients – fast and consistently.

I’m sharing…

* How to stand out online so you can finally get found by your soul-mate clients 

* How to easily grow your audience with the right people​ who LOVE what you share

* How to get people actually consume your content… not scroll past

* How to build MASSIVE trust with your community (so the right people want to invest in you)

* How to get booked with clients fast, in a way that’s FUN!

​Marketing is not meant to be painful… it’s meant to be easy, effective, AND enjoyable!

Claim your FREE ticket here

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here

A lot of coaches and experts struggle to grow their business because they get stuck thinking…

• They need to compete with everyone else
• They need to be an expert at technology
• They need to chase clients
• They need thousands of followers
• They need to post every day

The truth is, you can grow a successful coaching business you love without doing any of those things.

After working with hundreds of coaches, I’ve found…

…it’s not about your skill… it’s not about luck… and it’s definitely not about your number of followers.

It’s about knowing how to stand out online.

And standing out in the way that’s aligned with who you are, and not having to do anything cringe-worthy…

What you need instead is a way to accelerate trust with your audience.

Let’s talk about what happens If you don’t stand out online, and I’ve seen this happen over and over again.

1. You waste so much time creating content that doesn’t get eyeballs
2. You feel like you’re a failure when you’re not
3. You start doubting yourself and whether it’s even worth continuing
4. You can’t reach the right people who need you
5. You can’t get more clients and grow your business

The landscape is changing so fast with more and more people becoming coaches and heading online to do business.

That means, that we as coaches need to level up the way we engage with our audience, communicate our value, and how we can help them with our own unique brilliance.

Being a good coach is not the same as being able to grow a successful coaching business.

In fact, less than 24% of coaches are able to sustain themselves and focus on coaching full-time.

Only a profitable coaching business (not just coaching) gives you the FREEDOM to coach people all around the world from anywhere…

… and enjoy a great lifestyle, help lots of people, and be rewarded for it.

If you get this right…

1. Your audience will grow with raving fans that love you
2. People will reach out to you in DMs and emails
3. You’ll Attract more soul mate clients fast and consistently

And ultimately, you will fill your calendar and your events with quality clients.

HOW do you do this – HOW do you stand out in a crowd of coaches?

HOW do you build your coaching business when not many people know you?

You can check out the video here…

Here are the 5 ways

1. Speak to the driving forces of your ideal clients

There are 4 driving forces that motivate people:

• Current frustrations
• Future fears
• Current desires
• Future dreams

When you’ve really dialled these in based on conversations with your ideal clients, you can speak to them directly in a way where they feel “She gets me”

This is about being very specific in your language – not vague or wishy-washy.

2. Drop value bombs consistently

This is about showing up and showering out your amazing brilliance to showcase your value.

Share in a way that is truly well thought-out and genuinely helpful for your specific audience.

A lot of coaches aren’t doing this.

Value meets people at their four driving forces and shows them a world that’s possible, and the gaps

It takes thinking – but the people who take the time to do it and don’t just post for posting sake but provide great value…

…they are the ones that stand out online.

And often leads to more sales.

3. Use quality images and videos

Quality doesn’t mean perfection or highly polished.

It does mean showing up as your best. Even if you’re sharing photos you’ve taken from your phone and recording videos on your laptop.

The main thing is that you don’t share poor quality, or old-school images and videos

Most of us could do with some brand up levelling, but it’s not about being super fancy. It’s about showing up with plenty of current and varied photos of you.

Beautiful, bright images, large text, ideal consistent fonts and colours

4. Be contrastive

Showing contrast is a great principle to apply in every aspect of our business.

If you’re just vanilla and nice, you often just blend in. People buy into passion and fire.

Show the difference between you and others. Show them your passion.

Go against a trend. Repel the wrong people. Openly share your opinions. Ruffle some feathers if you have a strong stance on something. Show why you’re different.

Ask yourself – how can I inspire people to take action by showing them the contrast between them staying the same vs. them taking action?

Think about how you can show more contrast in your business.

5. Unpack your Uniqueness

This is about showing people the real you. Then you will be in a unique category of ONE (not compared to thousands of other similar business owners).

To unpack your uniqueness, think about the things that you do that other people struggle to do, but you do naturally and really easily.

For example, at the moment I’m working with a client crafting their workshop content and building a framework around it. She couldn’t believe how easily I was coming up with a  framework, because it comes pretty effortlessly for me.

What are the things that you can do effortlessly because you’ve done it for so long? This is part of your unique brilliance and your genius zone.

Keep showing up, keep sharing, and keep shining my friends.

Kat xo

P.S. How do you create a system that gets you amazing clients on repeat – predictably and reliably?

I’m sharing the exact formula that I use and teach to my private clients in my upcoming workshop “How To Get Coaching Clients With Easy Marketing”

I’m sharing…

* The Compelling Content Formula™ ​

How to create compelling content that connects with potential clients & inspires them to want to work with you. ​

* The 24/7 Marketing Machine™ ​

How to effortlessly automate your lead generation with my simple 4-step marketing funnel.​

​* The Elegant Conversion Event

A proven plan to launch an event in a way that attracts the right audience…

​Marketing is not meant to be painful… it’s meant to be easy, effective, AND enjoyable!

Check it out and claim your FREE ticket here

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here