Kat Millar

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How To Go From Slow To Supercharged In Your Business

Are things going slow in your business?
 
Do you feel like you’re working hard but not getting the results you want?
Throughout many years of growing my coaching business, I spent a lot of time making a lot of mistakes.
I was doing the slow things. And my business wasn’t growing.
And I see a lot of people making mistakes that are also slowing them down.

I recognise them immediately because they’re the same mistakes I made when I was first starting out.

If you’re not currently making a healthy profit in your business (like having 5 figure months) in a way that FEELS GOOD…

And doesn’t take up all your available free time…

More than likely, it’s because you’re making at least one of these common mistakes.

Here’s the good news: In my latest article and video, I tell you exactly WHAT to do INSTEAD!

It will take you from feeling like you’re pushing a bike up the hill… to racing ahead in a fast car.

 
But before I dive into that, I want to share with you what sets successful entrepreneurs apart.
 
There are specific things that successful entrepreneurs do that unsuccessful entrepreneurs don’t do.
 
3 things that set successful entrepreneurs apart
 
1. Successful entrepreneurs go to places that their competitors aren’t willing to go.
 
If you can go to the places that your competitors aren’t willing to go, you are going to have no competitors.
 
Ask yourself – what is my competition not willing to do?
 
There are massive opportunities for you if you choose the road less travelled.
 
Doing things like webinars and workshops – not many people are doing them really well.
 
The number one fear, according to a Harvard study of over 2,000 people is public speaking.
 
When I heard that stat, I thought “I don’t know how to speak on stage. I’m an introvert, I’m shy, I’m going to go red”
 
But I’m competitive and I don’t want to be scared of anything. I hate being scared of things. I choose to run at my fears.
 
When I’ve heard that most people are scared to public speak, I thought I’m going to learn it. I’m going to go to professional speaker training.
 
So I spent about 20 grand on speaker training and it’s absolutely changed my business. I love it. And I overcame the fear.
 
I hated people looking at me.
 
I was known in my family as the person who hated people looking at me. There was even a family joke because I’d always say “Don’t look at me”.
 
It’s not that you’ve got to be an extrovert. You don’t need to be an entertainer. It’s none of that. In fact, if you’re an introvert, you can do great, about 70% of speakers are introverts.
 
It’s not about personality, it’s not about how confident you are. It’s about how willing you are to learn the skill. It’s a skill that’s learnable, like any other skill.
 

The mindset of a successful entrepreneur is to go where your competitors aren’t willing to go.

 

 
2. Successful entrepreneurs know that the hard road gets easy and the easy road gets hard
 
Successful entrepreneurs know that the hard road gets easy… and the easy road gets hard.
 
It’s hard to do the things that other people aren’t willing to do.
 
Do you know what everyone wants?
 
To do the easy things.
 
The things that don’t require a lot of effort – the get-rich-quick things.
 
That’s what the majority of people want to do.
 
But if you are willing to work hard and do the work upfront, your life gets easier and easier.
 
I’m not going to lie to you and say it’s easy… it’s not. It’s simple, but it does require work.
 
For example, to set up a funnel takes work.
 
To learn the technology takes work.
 
To learn how to write copywriting takes work.
 
To know how to fill a workshop with people takes work.
 
But once you’ve done that work, everything gets easier.
 
Since doing the work, I can now go on holiday at least every three months – full holidays without my laptop.
 
I never used to go on holidays without my laptop until I set up automation systems.
 
If you’re prepared to work hard at the beginning, your business will get easier and easier.
 
It will allow you to have the lifestyle that you want.
 
Pay now and play later…
 
Or play now and pay later.
 

It’s your choice.

 

 
3. Successful entrepreneurs have an attitude of action
 
They do whatever it takes.
 
Entrepreneurship is different to a nine to five job, where you can show up, do your job, and you’ll get a pay-check at the end of it.
 
When you work for yourself, you have to do whatever it takes. You have to push through.
 
You can’t give up on Clickfunnels, or Mailchimp or WordPress or any of the things that you don’t understand. 
 
You may outsource them in time, but it really helps to have a basic understanding first.
Successful entrepreneurs persevere.
 
I wasn’t techy, I was a personal trainer for 10 years. I was doing hands-on physical work, I wasn’t a ‘behind the laptop’ person.
 
But I wanted to have control in my business. I didn’t want to rely on other people.
 
I had to learn how to do the techy stuff.
 
And now learning the tech has allowed me to have a profitable business that aligns with my lifestyle.
 
With an attitude of action, if you do the work, I promise you it’s worth it.
 
If you have an attitude of action, you can switch from manual to automated.
 
You can automate so much of your business, so you don’t have to be running a clunky old school business.
 
It’s not 2001 anymore. You don’t have to do that.
 
By the way – you CAN switch to automated AND you can still give an exceptional client experience.
 
When you’ve got systems in place, you’ve got a scalable, saleable, profitable asset.
Here are some examples of going from slow to super-charged:
 
1. The slow way: Posting just general posts to your social media
 
A lot of people post general motivation, tips about a range of different topics, selfies that add very little value, what they had for lunch, or they share other people’s stuff.
Think about it like this…

If you’re trying to speak to everyone, and you’re not speaking directly to your ideal clients, they probably won’t find you or be helped by you.

The more that your content helps your ideal clients to understand and overcome their pain-points, the more likely they will want to work with you.

People want to work with masters of their craft – people who have honed their skills in a specific area.

The super-charged way: Posting specific, educational content that helps your ideal client with their problems.
 
It’s about actually teaching your ideal client what they need to be doing and helping them.
 
Essentially, your content needs to have a purpose. It’s not about posting content for content’s sake.
 
You need to content to help people overcome their limiting beliefs, and objections to investing in your services.
 
2. The slow way: Relying purely on online marketing to get clients

Your market is CRAVING an in-person connection with someone who gets them.Doing ONLY online marketing is an easy, comfortable way to do business.

But it rarely works for the majority of Coaches and Service-based Business Owners.

People want to buy from a human being they know can help them—not with random pages on the internet.

If you’ve got a great message to share, one of the best ways to do it is to run your own workshops.

 
The super-charged way: Adding offline strategies, such as running your own events
 
If you’ve got a great message to share, one of the best ways to get clients is to run your own events.
 
There was a Facebook post that I posted a while back asking “Do you have a great message to share that would really inspire women?”
 
And so many people responded to it. All of these people do have a great message to share, so really, they could be running their own events.
 
That’s how you take control of your business and not just wait for other people to open doors for you.
 
3. The slow way – Sending people only to your website or your social media handles

When you only send people to your website or social media handles, there are many distractions.

People can get caught up reading articles and watching videos, rather than opting in to your email list.

The most important asset that you have in your business is an email list – a database.

 
The super-charged way: Create a client attraction funnel
When you create a client attraction funnel, you take people from social media and onto your database.
A client attraction funnel is where you have a freebie or lead magnet, such as a cheatsheet, guide, video, or webinar that you offer to people in exchange for their email address.

You set up the freebie on a landing page and then create a follow-on email nurture sequence that people go to that leads them to your paid offer.

When you send them to a specific landing page with a freebie for them, and they opt-in, they are more likely to become a client.

Landing pages convert 4-10x higher than a website.

Also, on social media, you can’t control what people see in the newsfeed.
So you want to get off people social media and onto your own email database. 
 
You gather people’s details and send them useful, valuable content. I use MailChimp for this. 
I sent an email out on a Saturday night recently at about six o’clock and within 40 minutes, 270 people had opened that email. 
 
Can you imagine posting on Facebook and having 270 people look at it in 40 minutes – without paying for an ad?
It wouldn’t happen.
 
A great way to do get people’s email addresses is by teaching cool things on Facebook live videos.
 
Facebook is pushing out live videos into the news feed a lot more than posts.
 
And then at the end of the video, say something like – Hey, if you want a cheat sheet of this or you want my checklist (or want to come to my workshop, or join me on an upcoming Webinar), I’ll pop the details and the link into the comments.
 
You don’t want to just put posts up on social media.
 
You want to have a free offer that you can give to people.
 
You can also do this through personal relationships with people and inviting people to things personally who are engaging with your posts in your comments.

So, if you honestly look at the way you’re running your business right now…

Do you see yourself making any of these mistakes?

I’ve been there.

And that means I know how to get out. 🙂

The exact step‐by‐step roadmap is inside of my intensive and intimate 12‐week coaching program—Amplify Your Influence Accelerator.

And I want YOU to be in it!

There are LOTS more details I want to share with you.

And it’s all on this next page

I hope you’ll join us so I can show you how to set your business up the right way…

And YOU can enjoy 5‐figure months (or MORE!).. with EASE! 🙂

Kat

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