Kat Millar

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Spending Hours A Day Working on Your Business, But Still Don’t Have Enough Clients? Here’s Why…

Are you spending hours a day working on your business, but you still don’t have enough clients?

You know you’re good at coaching but you’re wondering “Why am I not getting more enquiries?”

You work hard, you put in time and effort and you’ve tried so many things to grow your business.

But you’re not getting the results you want from your efforts.

And you’re feeling frustrated.

You know that what you have to offer is really valuable, and you want more people to experience the value of it.

In this video, I share…

‘Spending Hours A Day Working On Your Business, But Still Don’t Have Enough Clients? Here’s Why…’

Here are some of the highlights of what I shared…

If you don’t know what to fix, it’s really hard to fix it. So, the first step, which applies to all change, is awareness.

Let’s firstly look at where the problem might lie.

How To Identify What To Fix…

If you don’t yet have all the clients you want in your business, there are usually only 3 reasons why.

1. Don’t know, not doing

You don’t know what to do, so you’re not doing it. You’re doing something else, because you don’t know what to focus on

2. Know, but not doing

You know what to do, but you’re not doing it.

Probably because you’re busy and have other things going on right now, or it could be a mindset block, like fear of rejection, success, judgment or getting it wrong.

3. Doing it, but not doing it well

You’re doing the right things, but maybe you haven’t been professionally trained and mentored in how to do it effectively so it works.

Most coaches I meet are amazing at coaching, but they haven’t been professionally mentored in sales and marketing.

Which means the sales and marketing they’re doing is not effective enough.

What a lot of people do in this category, is think that what they’re doing is the wrong thing – and so they go and try something different…

…rather than continuing to improve on what they’re doing.

If you’re doing the right things in the wrong way, we need to keep doing those things, but change how we’re doing them.

Rather than getting distracted and thinking the answer lies over there somewhere.

There are a lot of things we can be doing in our businesses every day.

There is a lot of information online that can be super distracting.

So, what ARE the things we need to be doing and how do we make them effective so we get results?

How do we know what to choose what to focus on?

Let’s simplify it.

When it comes to client attraction, which is something that I’ve been doing for 20 years, I’ve realised that you actually only need 3 things.

It took me a lot of years to realise how simple it is, because I use to over-complicate things.

But thankfully, I finally learned how to strip things back to what works.

So here are the 3 fundamentals of client attraction.

I call them the ABC’s.

Attract
Build trust
Convert

Every day, when you sit down to your computer, think of these 3 ABC’s and ask yourself

1. What am I doing TODAY to attract leads?

2. What am I doing TODAY to build trust with those leads?
Also known as nurturing – looking after people who are potential clients.

3. What am I doing TODAY to convert leads into clients?

The challenge is knowing how to do each of these 3 things well, so that all 3 of them work together and have clients signing up to work with you.

In my recent workshops, the biggest epiphany people said they had was that they were wasting time doing the wrong things, or they were doing the right things, but they still weren’t working.

If this is the case for you, it means we need to look at how you’re doing the things.

In the event, you’ll find out exactly what you need to do to make this work for you.

I want to help you move away from overwhelm into having a clear plan of action.

If you want to strip back to what works. If you want an easy way of marketing

I’m diving deep into how to do this at my upcoming free 2-hour workshop called:

‘How To Get Coaching Clients With Easy Marketing’

If you missed our recent 1-day workshop, this is for you. It’s the best of what I shared in a shorter, express version. I’m sharing the most important things to focus on.

If you want my simple formula with the only 3 things you need to focus on to make a big income and impact as a coach – come to the workshop.

If you want to know how to do this – if you want to dive deep into exactly how to use the strategies that I recommend based on 20 years of client attraction experience, with a step-by-step plan of exactly what to do…

This workshop takes the best of what I’ve learned from running over 400 events and delivering over 6000 coaching sessions, and lays it all out in a simple formula.

So, if you want a proven system that’s easy to follow to increase your income and help more people…

Then I think you’re going to absolutely LOVE this workshop.

I’m showing you the best structure and strategy that works so you can easily get more clients consistently.

Click here to reserve your seat for the ‘How To Get Coaching Clients With Easy Marketing’ express workshop.

Hope you can join us!

Kat xo

P.S Whenever you’re ready… here are 4 other ways I can help you grow your business:

1. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.

Message me here: https://katmillar.com/message-kat

2. Join our community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious females entrepreneurs learn how to increase their income, influence, and impact.

Join us here: https://www.facebook.com/groups/amplifyyourinfluence

3. Grab a FREE copy of my ‘Client Attraction Checklist’

This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.

Grab it here: https://info.katmillar.com/the-client-attraction-checklist

4. Check out my upcoming events and latest special offers here:

https://msha.ke/katmillar.com/

Big love

Kat xo

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How To Create An Irrefusable Offer

What if you could sell more stuff, at a higher price, just by tweaking your offer?

Imagine if your offer was a complete no-brainer for the right people to take up?

The best way to do this is to create an IRREFUSABLE offer: an offer that the right person simply can’t refuse.

Having an irrefusable offer is one of the most important assets you can have in business…

…and creating an offer where people clearly see the value (and don’t question the price!) is actually easier than you might think. 

So, how do we do it?

In this video, I share ‘How To Create An Irrefusable Offer’

You’ll discover…

⭐ The 7 elements of an offer that converts like crazy

⭐ The Irrefusable Offer Formula Worksheet

⭐ How to make it a no-brainer for them to say ‘yes’

I share with you exactly what you need to do. I like to say “You fast-track your results with a formula”. And that’s why I have formulas and frameworks for everything I teach.

If you’d like a copy of the worksheet from this training, message me the word ‘Offer’ and I’ll get it to you.


Here are the highlights of what I shared:

Why is it so important to have an irrefusable offer? 

• To make your offer stand out 

• To go over-and-above with no-brainer value

• To get people amazing results

• To create the best possible chance of high conversion

• It will give you the crucial conviction you need to confidently sell it

The 4 questions that must be clearly answered:

1. The WHO – Who is the specific person your offer is for?

2. The WHEN – What is the period of time of delivery?

3. The HOW – What is the primary delivery method?

4. The WHAT – What is included?

1. The WHO

Choose ONE type of person that your offer is for based on an urgent problem they have that you can solve and their desired outcome.

The goal is to create ONE main solution for them – an offer that solves one MAIN problem – not many little things. If you try to solve too many small problems, people can get confused and overwhelmed & don’t buy.

What tangible results can you offer this one person? What can you help them avoid, become, or create? 

2. The WHEN

Over what period of time do you want to deliver your offer? 

e.g. 8 weeks, 12 weeks, 6 months, 12 months?

Come at this in a client-centric way and choose the timeframe based on:

• How long the result will take to be achieved

• What people are most likely to purchase

• What makes sense based on our validation

3. The HOW

What delivery method will you use? One of the below, or a combination?

1. One-to-one

e.g. Private Coaching or Consulting sessions

2. One-to-many

e.g. Group Coaching package 

Masterminds / VIP weekends / 1-day workshops

3. None-to-many

e.g. Online course or Information Product

4. The WHAT

Here are the 7 essential elements of an irrefusable offer…

1. Promise

What is the clear outcome that you’re promising?

2. Irresistible Inclusions

What is included? I recommend as a minimum for an irrefusable offer:

  1. Coaching
  2. Curriculum
  3. Community

3. Juicy Bonuses

What are some juicy bonuses you can include?

4. Great Guarantee 

What’s your risk-reversal strategy?

5. Scarcity

How many spots are available at any one time?

6. Urgency

Why must they act now?

7. The Right Price

I have a whole separate training on how to choose the right price for your offer. The most important thing is that you offer more value than they’re paying for.

So that’s the formula team!

This is part of the compelling content module from the ‘Client Attraction Roadmap’ that I teach my clients to get fully booked with clients and reach $10k or more every month.

If you’d like a copy of the worksheet from this training, message me the word ‘Offer’ and I’ll get it to you.

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

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The Content Approach That Gets You More Leads

If you’ve been in business for a while, I’m sure you realise the importance of sharing content consistently. Most business owners get that.

But if you want to create content to not just tick the box of putting out content, but actually get more leads from your content, it requires more than just showing up on social media or in people’s inboxes and saying “Here I am! Here’s what I do!” Right?

There are specific principles you can follow to increase the likelihood of getting paid clients from your content efforts.

To attract more clients from your content, there’s one approach that’s guaranteed to get you leads more than anything else. And if your content is missing this, you could get likes, but not leads. Let’s face it, it’s leads that you really need.

This approach was first discovered and written about 2,300 years ago and it hasn’t changed. It’s stood the test of time.  It’s been studied for hundreds of years and has been backed by science.

When you follow the principles in this approach, you become certain that you will get more leads from your posts, your webpages and your emails if you get them in front of the right people. This is super exciting.

For years I noticed that there was content that pulled me in and content that pushed me away. But I didn’t know why.

It wasn’t until I studied marketing, that I realised the reason. The people who created content that drew me in used principles of influence, whether they knew it or not.

Influence is the ability to change someone’s mind about something or inspire them to take a new action.  The dictionary definition of influence when it comes to other humans is the capacity to have an effect on the character, development, or behaviour of someone.

There’s a misconception some people have about influence and that is that influence is about trying to get someone to do something they don’t want to do.  That’s not what influence is about.

If you want to use influence for good, which I’m sure you do, using influence principles in your content is about helping someone create positive change in their life.

And remember you’re not trying to everyone. You’re only speaking to your ideal client – to get the right client to take a step closer to you.

You do this by helping them overcome any blocks they have. The goal is to help people who need you to help them overcome any blocks to moving towards you.

There are a lot of people that create content. But not a lot of people use influence principles in their content. They end up disappointed when their content doesn’t convert.

So, how good are you at influencing people to care about what you are saying?

Peter Cunningham, from Geneva Leadership Alliance said, “You can learn all the knowledge in the world about the changes you want to make, but if you can’t influence other people, you will only have frustration to look forward to.”

Frank Kern, one of the top marketers in the world said, “Inspiring people to put their hard-earned money into your pocket instead of theirs is one of the hardest things to do.”

The ability to influence others is not easy.  Knowing the principles of influence can make it a lot easier.  

After creating your free content, ask yourself, “Will this piece of content give my target market what they need to know in order to cross the decision bridge?” 

The decision bridge is where are they right now and where do they need to be in order to say, “I’m ready to buy”? Where do they need to be?

Your potential paying clients are standing at the decision bridge and they are saying, “Oh, I have a better understanding. Now I know what I need to know in order to get started with your program.”

In this video, I share 3 ways to create influential content from the very inventor of the art, Aristotle. Aristotle was a Greek philosopher, and one of the founding fathers of communication theory.

Aristotle believed that persuasion occurs when three components are represented.


2300 years ago, Aristotle wrote a piece on rhetoric. We don’t use the word rhetoric very often anymore, but rhetoric is defined as the art of persuasion.

Aristotle believed that persuasion occurs when 3 components are represented: ethos, logos, and pathos.

1. Influence with Ethos: Ethical Content

The first principle of influential content, according to Aristotle, is ethos, or ethics. Ethics are what make your audience feel they can trust you. This means it’s important to show your credibility.

You show your credibility through:

  1. Personal branding
  2. Having confidence in your delivery
  3. Providing real value

Ethics is about long-term value. I see a lot of people sacrifice it in order to see results and achieve goals faster, but it’s not worth it.  

You might be tempted to do quick fixes, like messaging everyone you know asking them to like your stuff. I’ve seen people go into multiple Facebook groups and post the same thing like: “I got 98 clients this week, who wants to know how?”

I’ve also seen people who advertise their business or offers in an email or a webinar, and they advertise that the answers are inside the email or within the webinar. Then when people open the email or attend the webinar, the answers aren’t provided.

This is not an ethical way to operate. People feel ripped off when they don’t get what they were told they would receive.

I get it, this is a marketing tactic, but they are not building a connection with people, let alone credibility. And they are not doing it ethically. In business, you have to do things with integrity.

If you’re in business for the long haul, you have to have an abundance mindset, and you need to avoid unethical tactics.

Reputation over money. Every time.


If you keep your integrity, treat your clients well, and be totally honest, you will maintain your credibility. Reputation trumps over money every time. When you have a good reputation, trust comes along with it.

Trust is exchanged between people much like a currency, it can be given and received. Trust can be built up over time, but once you’ve lost it, trust is hard to rebuild. It’s not impossible to rebuild, however, it just takes a lot of work.

Trust forms the basis of all human relationships and the extent to which you have influence is largely based on the extent to which people trust you and you are willing to trust them.


2. Influence with Pathos: Emotional Content

Aristotle’s second tool of persuasion is pathos, which is the use of emotion. 

You use emotions in your content through:

a) Telling stories
b) Inspirational quotes
c) Using vivid language

Brene Brown says “…stories are just data with a soul.” I think that’s really cool. It’s not just facts, but it’s got a soul and a story to it. Great content creators are great storytellers.

You can use stories to evoke emotions. You can talk about real-life examples and you can share inspirational quotes. You can use very vivid descriptive language that describes a scenario and evokes emotion.

Using stories helps evoke emotions.


Some psychologists believe that using human reasoning is simply an attempt to justify your emotional decisions. Whether this is right or not, emotions have the power to trigger action.

The concept of branding is mainly based on brands’ ability to cause emotional reactions and responses to these reactions.

I do know that most people tend to buy emotionally and back it up with logic. Emotions definitely have the power to trigger us to take action.

Without pathos, content would just be a list of facts and no one likes to be bored by plain facts alone.

On the other hand, an emotion overload without facts can make people feel like you’re being too fluffy and they’re not getting value. So it’s about balance.

You want to make your audience feel something. You want them to be moved, emotionally with your content. You want to create that bridge between us and them, which you do by being real, vulnerable, and showing your human side.

The largest engagement I’ve ever received on a post was a super vulnerable post that got over 500 comments. I couldn’t believe it. I didn’t do it intentionally. It wasn’t a content strategy. It was a personal post and not for my business.

It was really interesting to see when you talk vulnerably about your struggle like I did in that post, (which was really hard for me) how people responded to it.

Emotion is an incredible way to create that sense of bonding and rapport with people. It helps you bridge the gap between yourself and your audience.

Ask yourself in your content if you are evoking emotion in your content? If not, ask yourself how you can evoke emotion within your content.

3. Influence with Logos: Logical Content

Aristotle’s third rule is logos, which is also known as reason.

  1. The structure of your content
  2. Your referencing of studies, statistics and case studies
  3. Using comparisons, analogies and metaphors

To use logic in your marketing strategies, it’s about empathizing with your audience by meeting them where they’re at. You then explain a different way to look at something.

Having structure in your content is critical. What a lot of people do is they have a topic, and they show up and talk about it, but they don’t have a clear thought-out structure, with a planned intro, body, and call to action.

They don’t divide their content into these 3 clear pieces and they don’t practise it and take it through an actual formula.

To apply reason in your content you have to think through a few things:

Every piece of my content that I put out that is not a simple connection piece or a fun piece, but a piece of value content all follow a structure.

I use 7 ingredients that I incorporate in my content. I actually am going to be teaching this in an upcoming master class.

This structure helps people stay engaged and keep reading. If your content does not have structure and a nice clear flow, people can feel like it’s disjointed. If it follows a clear, sequential flow, it is easier for people to take in.

Structure helps people stay engaged and keep reading.


If you think about the way a book is written. It’s not like the author just puts all the ideas on paper and presents it to you.

They take the time to read every word and they think about the storyline and they craft it around a structure.

Statistics also come under logos. You need to reference studies, case studies, data, and real-life stories.

Analogies and metaphors can be really powerful because they help people see things in a different way. This is about meeting people where they are at, and explaining to people a different way of looking at things.

The structure I use always meets people where they are at. You usually meet them with the struggle or the problem, whether that is directly or indirectly.

Most people aren’t walking around thinking they want their amazing, epic dream life. Most people are thinking about one specific problem or their many specific problems.

The structure is to meet them where they are at and shift them to a different way of looking at something. A mistake a lot of people make is they insult people’s intelligence.

Aristotle’s 3 lessons of rhetoric fundamentally address how human beings are influenced.  Ethos, pathos and logos have had the ability to influence people throughout the centuries.

In the words of Aristotle himself, “The art of persuasion lies in knowing how to combine these three principles in the right amounts.”

This is the fun, creative side of the process.

There are multiple ways to influence the brain, I’ve just shared 3 of them here.

I created a free, live, online masterclass that shows you other principles of influence, plus how to apply them, in my upcoming masterclass on Tuesday 3rd August.

I’ll be sharing:

  1. 3 Unique & Unconventional Ingredients that can INSTANTLY transform your content
  2. ​The Psychology Of Influence Principles The Experts Use to inspire people to take action
  3. My Signature ‘Content Roll-Out Map’ to create your 30-Day content plan in less than an hour
  4. The EXACT Words and Phrases to NEVER Include if you want to resonate with the right people.
  5. The Psychology Of Influence Principles that experts use to inspire people to take action
  6. Before and After Content Makeover Examples, so you can see the principles in action, to save you a lot of time and confusion!

…so you have a reliable strategy you can use to attract new clients with your content & make $10k+ every month.⠀

Click here to find out more or register

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Are You Winging It With Your Content And What To Do Instead

Are you winging it with your content?

If you’re putting out content and you’re not getting consistent clients from it, there are probably a few things missing that I want to share with you.

Without compelling content your emails don’t get opened, your posts get lost in the newsfeed and you don’t get your unique brilliance in front of your ideal clients, which ultimately means you don’t get clients.

If you want to get clients consistently, it’s crucial that you know how to connect with your ideal clients to stop the scroll, get people to open your emails, and provide value that helps people.

Your content can so easily be flicked on past if you are not writing content that’s engaging and compelling.

Clients are everywhere. The only thing between you and them is the words you use to capture their attention.  To attract amazing clients, you need to learn the language that connects with them.

80% of what brings you success in your marketing is the words you choose in your content. to There are 3 things I recommend you need in order to attract clients through your content.

1 – Plan

The first thing you need is a content plan.

You need an overarching strategy, which you use to plan out all your content. A lot of business owners don’t have a content plan.  

A content plan is a map knowing how many times you’re posting, what you’re posting (blog, email, etc), and what topics you’re posting about. These all have to clearly be aimed at your ideal clients.

There are some necessary pieces that need to go in your plan to make it work. If you don’t have these pieces in place, your content is not going to be effective.

There are 7 elements I recommend to put into your content plan:

1. Knowing your offer: What is your main paid offer that you’re creating content to lead to?

This is so important because all your content needs to lead to your signature offer. Each piece of content will have some form of action that you are asking someone to do. The action might be small or large.

The action could be to ask people to post below what your favourite tip was, or to jump into your Facebook Live, or to grab your free resource. Each piece of content has to inspire action in some way.

Inspiring action is getting people to take one step closer towards you. Not every single post is asking people to buy your product or service. But every post needs to move the buyers along in their buying journey towards you.

Inspiring action is getting people to take one step closer towards you….every post needs to move the buyers along in their buying journey towards you.

Some people won’t buy from you and that’s okay. Just keep providing value and showing up for your community. But eventually, people are going to either get on a sales page or get on a sales call, and you’re going to invite them to work with you if they’re the right fit.

And so you need to know what your main paid offer is, so you can reverse engineer your content to lead them to this. So you ask: What is the purpose of each content post? How is it leading people along the buyers’ journey?

This is critical and it’s something that a lot of business owners don’t take the time to map out. And they wonder why they’re not getting clients.

2 –  Know where you will consistently share your content

You also want to decide where you’re going to consistently post your content. You don’t need to post everywhere.

I do recommend though that you consistently post on Facebook, and then you choose one or two other platforms like LinkedIn, or Instagram depending on your niche. Utilise your posts and stories also.  

3 – What topics you will share content about

Consider the topics that you’re going to share content about. You want to have one overarching topic that you share about and that should fall into a certain bucket or a category. The categories are separated into four buckets.

1 – Business – small business, corporate, wealth, finances, investing, property etc
2 – Relationships – parenting, divorce coaching, dating coaching, relationship therapy etc
3 – Health – physical training, weight loss coaching, helping people through chronic illness, mental health, emotional health etc
4 – Personal Development – a hobby, a creative project, personal skills, purpose etc

5 – The beliefs you will shift with your content

The next thing you need to think about is what beliefs are you going to shift with your content? Ask yourself, what does your potential client currently believe and what do you want them to believe after reading or watching your content?

You have to list each of these. You need to know what beliefs are not serving them and what beliefs are keeping them stuck. You need to target your content to help your potential clients to change their beliefs.  

I’m running a masterclass that will cover exactly how to shift beliefs through your content in just over a week. Find out more details at the end of this blog.

6 – When you will create your content

Taking time to create your content is really important so you need to block out some time each week for when you will create your content.

I have cave days. Every Wednesday I turn off my phone and internet and I create.  You need to be diligent to block this time out and not book people in during this time.

7 – When you will deliver your content

I really resisted delivering content consistently when I first was in business. I didn’t like that feeling of commitment. I used to be hesitant to commit to showing up every single week at the same time.

I do my Facebook Lives every week at 8 pm on a Wednesday. I’ve been showing up every week for about the last two years. I’ve only had a couple of times off because of illness, but most of the time I show up, whether I feel like it or not.

There are people who know I’m sharing in this timeslot and they know I’m showing up, and I don’t want to let people down. It’s helped me so much as a content creator to organise my knowledge and to communicate my value also.

When you’ve got a container to pour your ideas into, the ideas can keep flowing more freely.

When you’ve got a container to pour your ideas into, the ideas just keep flowing.

I’m constantly investing in business courses, coaches and personal development, and learning and reading, so I’m constantly inspired to share the knowledge I’m learning.

You can always leverage your content also. No one’s going to remember something that you posted six months ago, if you just rework it and change it slightly.

If you’re concerned about repeating yourself, think about this. Do you remember what you ate for dinner five days ago? Let alone what someone posted on their social media 3 months ago, right?!

It’s the same with posting. It’s unlikely that you’re going to remember what other people post, so you can cycle your content and leverage it if you feel like you’re going to run out of ideas.

8 – How often you will share content each week

Finally, decide how often you will share your content.

Will you share your content a couple of times a week? What I’d recommend as a strategy is that you share at least three content posts a week.

Share from your personal profile in Facebook groups, because this is where Facebook shows it to the most people.

You’ll notice that you hardly get any engagement and reach in your Facebook business page. 99% of people on your Facebook page aren’t going to see your posts because Facebook knows it’s a business page.

But Facebook rewards you when you are always posting on Facebook because it keeps people on there, especially if you’re posting things that a lot of people are engaging in.

2 – Formula

The second thing you need to think about when creating content is you need a formula. A formula is a structure for your post so that you’re planting seeds in that person’s mind.

You’re opening loops and you’re doing the most important thing that is needed with content, which is inspiring action.

Crafting compelling content is a skill. Copywriting is a skill and a profession. People spend a long time studying it and reading about it. It’s not something that you’re going to be perfect at straight away. It’s something that you need to practice.

But the good news is, there’s a formula to it. There’s a formula to influencing and using ethical influence principles that inspire people to improve the quality of their lives.  Anyone can learn the formula.

If you don’t have an effective formula, your posts don’t get you new clients, which is what most people want from their content.

If you don’t have an effective formula, your posts don’t get you new clients…

I’ve got an upcoming masterclass where I share the structure, formula, and ingredients to use in your content, no matter where and how you’re showing up online. There are ingredients that you can put into your content to instantly transform your content, so you can get clients reliably and consistently.

Even if you put in one of these ingredients, you can notice a shift in your content straight away.

When you have these ingredients as opposed to just showing up and throwing up (as the saying goes in marketing), with practice you will develop the craft of it.

Every time I need clients, you can use these skills to craft your posts. It does take more thinking and some extra time, but it’s worth it. You can trust it to draw you in more clients.

3 – Consistent Action

The third thing you need is to take consistent action.

It’s one thing to have a plan and one thing to have a formula. But if you’re not taking consistent action, it’s not going to work.

You have to take consistent action and that means showing up imperfectly. When I look back on my content, there are always things I wish I did better. There’s always more planning and perfection that you can add to your content, but it’s the consistency that gets you clients consistently.

Because I have kept posting regularly posting and people get used to seeing me. They see me in my emails, on my Facebook Lives, on podcasts, on LinkedIn, on Instagram stories and other social media.

You come into people’s world in all different ways, and you’re not just doing it when you need a client and when you’re desperate, or when you have an event coming up, you’re doing content consistently, and it takes a shift in your mindset to do this.

Having an abundance mindset enables you to keep showing up for your community and your people, even if they never buy from you.

You have to say to yourself that you are doing it for your community and for your people, even if they never buy from you. You just need to keep showing up and giving value. That’s the mindset that we need to have.

People begin to trust you. When you have an abundance mentality the right people will reach out to you.

People can book into my calendar easily. I’ve got lots of links, everywhere and I’ve got lots of landing pages, free resources – my website is full of links that lead people to Click Funnels, which I use for my landing pages.

People can download cheat sheets and guides, and then they come into my email list. I nurture them and provide value. And I see a lot of people open my emails and consume the content that have never bought from me, and that’s okay.

When you’ve got an abundant mindset, the right people are going to book into your calendar for a strategy session with you. And if they’re the right fit they will work with you.

I work together with people in the following areas:

1) Creating compelling content that converts

I help you craft the right language to attract your ideal client, so the right people can immediately see what you’re all about and that your program is right for them. We also makeover your existing marketing and online presence and make sure your offer is irresistible.

2) Creating automated marketing funnels

I help you create a 24/7 marketing machine that you can rely on and also massively frees up your time. You don’t need to be a tech expert, I hold your hand and walk through it every step of the way with you.

3) Creating profitable presentations

We use my proven process to craft the right language that signs ups truly ideal, quality clients from your presentations.

In order to be the best candidate to get results, you must have experience serving clients in your area of expertise and getting results, and already have a pretty clear idea of what problem you solve and who you enjoy helping the most.

If you’re not sure if you meet this qualification, message me on Facebook or email me at info@katmillar.com and we’ll discuss it.

You need to be willing to create content consistently, either writing and/or being on video and sharing your thoughts about the topics you’re an expert in.

If you’re interested, get in touch and we will have a chat and see if you are a good fit.

I look forward to chatting with you!

Kat

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The Sell-Out Offer Intensive: A Live Implementation Experience

You’re great at what you do. You get results for your clients. You care about your people.

But if you’re honest… you’re not getting the sign-ups you know you could be.

Maybe not enough people are seeing your offer, or they don’t fully understand its value.

Maybe you’re not sure how to articulate the value of it in a way that makes it a no-brainer.

Or maybe you’d like to launch a new group program, digital product, or refine your 1:1 offer – and you want to do it properly, with clarity and confidence.

If this is you, you’re going to love this. And you’re the first to know about it.

???? Introducing: The Sell-Out Offer Intensive

A 2-day live implementation workshop for women who want a premium offer that sells – and a simple, authentic plan to enrol aligned clients with confidence.

What we’ll do together:

Day 1 – Create Your Sell-Out Offer

Design or refine your premium offer, clarify your core promise and transformation, price it confidently, and position it so it becomes the only logical choice.

Day 2 – Create Your Personalised Messaging & Enrolment Plan

Craft messaging that attracts aligned, ready-to-invest clients, map out your high-converting sales page, create your personalised enrolment script, and walk away knowing exactly how to sell your offer.

You’ll leave with:

  • a premium offer you’re proud of
  • messaging that resonates with the right people
  • a repeatable way to enrol aligned clients

And here’s what you’ll get:

  • the digital playbook with templates and scripts
  • lifetime access to the recordings
  • personalised coaching, Q&A, and feedback
  • a collaborative room of purpose-led women

This isn’t more information. This is implementation.

You’ll make decisions, build assets, and receive live expert guidance and feedback.

If you want to enrol more aligned clients – this is for you.

Spaces are genuinely limited so that everyone receives personalised support.

???????? Secure your place here

I can’t wait to support you inside.

Kat ????

P.S. If you can’t make it live, you’ll get lifetime access to the recordings, playbook, and bonuses.

You’ll still be able to follow each step in your own time and finish with your premium offer built and ready to sell.

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The Client-Getting Content Creation Day

Want to turn your content into consistent clients?

You’re invited to…

Tired of content creation feeling like a huge time-suck?

You know you need to be posting more… but there’s so much else to do?!

That’s why I created this event.

A high-impact day to get it DONE.

And we’re offering a limited number of FREE guest passes! (normally reserved for members only).

In just 1 focused day, you will:

✅ Create your next 30 days of client-getting content

✅ Uplevel your messaging so it aligns with what your ideal clients actually want

✅ Get expert guidance and support so you know it will work

You’ll get…

  • A Strategic 30-day Content Plan Outline

We’ll plan out the exact content you need for your next 30 days – so you leave with a clear, conversion-ready strategy that’s designed to get clients.

  • Expert Mentoring & Q&A

Ask anything! Get personalised guidance and quick answers to your biggest content questions, so you can move forward with ease and confidence.

  • ‘Minds On Fire’ Mastermind

Connect and mastermind with an incredible group of women business owners. Brainstorm ideas, get fresh insights, and receive powerful ideas and support from a like-minded community.

  • Live Guided Action-taking

Focused, guided sessions to action and make real progress. Overcome over-thinking and indecision with structured, outcome-based sessions. Receive instant insights, so you know you’re on the right track, and walk away with content done.

  • Digital Content Playbook

Receive a practical, easy-to-follow playbook – your go-to content creation companion to guide your content during the day and after the event ends.

  • Accelerated Action Plan

You’ll get a guided process to map out your ongoing business strategy, with a step-by-step plan to grow your followers and email list, and turn your content into clients consistently.

EVENT DETAILS

Location: ONLINE Event

Your ZOOM link will be emailed to you

Date: Friday 22nd August, 2025

10:00am – 3:30pm AEST

Reserve your seat at the Client-Getting Content Creation Day

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5 types of content that consistently attract leads

Are you posting content and hoping it will generate more leads?

Checking back constantly, waiting to see results?

If your content isn’t bringing in consistent clients, it’s because most of us were never taught how to build a real client journey.

This leads your audience from one step (e.g, a social media post) to the next (e.g, giving their email address).

Without that journey, your posts can feel scattered and disconnected.

And it’s frustrating when you don’t get many responses, because you’re good at what you do.

And you know you could help so many people.

Here’s what I want you to really know: content that leads to clients is never random. It’s always intentional.

For someone to want to work with you, they need to:

  • Trust you
  • Feel a genuine connection with you
  • See you as the logical solution to their problem

Without all three, people stay stuck in “lurker” mode… liking, watching, but never moving forward.

The cool thing is, it’s totally possible to create content that naturally and consistently builds these bridges.

It all starts by using a variety of content types that are intentionally planned.

This way, you can generate leads consistently, week after week.

There are 5 types of content that my clients and I use to consistently grow our audience with the right people. Each type has a different purpose.

Here are the 5 types I recommend:

1. Engage

The Core Purpose: To inspire interaction, facilitate connections, and get your audience actively involved in a conversation with you and each other. This is about breaking the “lurker” cycle and transforming passive viewers into active participants.

Why It Works: Engagement content fosters a sense of community around your brand. When people feel heard and connected, they begin to see you as more than just a content creator; you become a facilitator of valuable discussion and a relatable individual.

The more they interact, the more familiar and comfortable they become with you, laying the groundwork for trust.

This is all about sparking conversations and making connections with your audience.

Invite them to get involved by discussing a topic, answering a question, or sharing a favourite.

Whether it’s a quote, a book, or a podcast they love, it’s a great way to get people talking so you can get to know them.

Key Tip: Respond to every comment. This shows you value their input and reinforces the idea that you’re building a genuine connection.

The goal isn’t just getting comments; it’s about starting conversations.

2. Educate

The Core Purpose: To demonstrate your deep knowledge and expertise in your niche, building credibility and trust. This content answers your audience’s pressing questions, reframes their misconceptions, and provides tangible value.

Why It Works: People are looking for solutions to their problems, and educational content positions you as the expert who can provide those solutions.

By consistently delivering valuable insights and practical advice, you establish yourself as an authority and a go-to resource. This builds a strong foundation of trust, as your audience sees that you truly understand their struggles and know how to help.

Your audience wants to know: Can you really help me?

Education content is where you get to teach and share your knowledge, which builds trust.

This is where you can:

  • Bust myths that are keeping them stuck
  • Share valuable tips or tutorials about how to do something
  • Answer common questions you hear from clients

Share based on your personal experiences (not just what you found on Google or AI), or answer frequently asked questions.

Key Tip: Don’t just regurgitate information. Share your unique perspective, insights, and experiences.

The “how-to” is important, but your “why” and personal spin make it truly yours.

3. Enlighten

The purpose: Show and demonstrate.

The Core Purpose: To reveal the human behind the brand, building rapport and deep personal connections. This content allows your audience to see you as a real person, not just a service provider, creating more empathy and likability.

Why It Works: In a crowded market, authenticity stands out. People connect with people, not just polished brands. By sharing glimpses into your personality, values, and even your vulnerabilities, you become more relatable.

This content type humanises your brand, making your audience feel like they truly know you, which is crucial for building trust and a genuine bond.

Here’s where you let your personality shine and build rapport.

Share behind-the-scenes moments, highlight a success story, or celebrate a win – whether it’s yours or someone else’s.

It’s all about creating personal connections and being relatable. This kind of content shows people you’re human like them, and builds a bridge of reliability.

Key Tip: Aim to be authentic, not perfect. People connect with realness. These insights don’t have to be long or deeply personal; even small glimpses can make a big difference.

4. Edutain

The purpose: To combine education with entertainment, capturing short attention spans and making your content more engaging, memorable, and shareable. This ensures your valuable insights don’t get lost in the scroll.

Why It Works: The digital landscape is saturated with information. Edutainment helps you cut through the noise by delivering educational value in an enjoyable and often surprising way. When content is fun, it’s more likely to be consumed, remembered, and shared, extending your reach and impact. It shows your creativity and personality while still delivering on your expertise.

People have short attention spans.

If your content is boring, they’ll scroll right past.

That’s why edutainment (education with a little entertainment) is magic. Like…

  • Share a funny personal story that teaches a lesson
  • Offer your opinion on a trending topic
  • Make an unexpected analogy (like what baking a cake taught you about coaching!)

This makes your content more engaging and memorable, and helps build deeper connections with your audience.

Key Tip: Don’t sacrifice clarity for cleverness. The educational message should still be clear, even if delivered with a wink and a smile. The goal is to make learning enjoyable, not just to be funny for humour’s sake.

5. Exchange

The purpose: To provide a clear, valuable next step for your audience, guiding them from passive consumption to active engagement as a lead or client. This is where you make offers that lead to transformation.

Examples: Event, strategy session, join your group, direct offer into your program.

Why It Works: Without a clear call to action, all the trust and connection you’ve built can go nowhere. Exchange content builds on the relationship you’ve cultivated by presenting opportunities for deeper engagement.

When it’s framed as an invitation to transformation rather than just a sale, it empowers your audience to take the next logical step on their journey with you. It’s about serving them by showing them how they can get direct help.

Here’s where many coaches either overdo it (always pitching)… or completely shy away.

The key is finding a balance. Remember, making offers isn’t just about keeping your business going – it’s about helping people achieve real transformation.

Whether it’s joining your program, signing up for a strategy session, or attending an event, make sure you’re consistently offering value and a clear next step.

Key Tip: Always make your call to action clear, concise, and compelling.

Tell people exactly what you want them to do and what benefit they will receive.

Don’t be afraid to make offers consistently; your audience wants to know how you can help them more directly.

By integrating these 5 types of content into your content calendar, you’ll create a cohesive client journey that moves your audience from awareness to engagement, and finally, to becoming valued clients.

P.S. Whenever you’re ready… here are 4 other ways I can help you grow your business:

1. Work with me to get more clients

If you’d like to work directly with me to get more clients… send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.

Message Kat here

2. Join our community and connect with like-minded Women Biz owners 

It’s our Facebook community where ambitious women coaches learn how to increase their income, influence, and impact.

Join the Facebook group here

3. Grab a FREE copy of my ‘Client Attraction Checklist’

This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.

Grab the Client Attraction Checklist here 

4. Check out my upcoming events and latest special offers here:

Find Kat’s latest events and offers here

Big love,

Kat xo

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VIP Virtual Content Creation Retreat: FREE Guest Pass

Want to turn your content into consistent clients?

We’re offering a limited number of FREE guest passes to this exclusive, high-value 2-day Virtual Content Event – normally reserved for members only.

At this event, you’ll create the 4 essential pieces of content that every coach needs to consistently attract and convert the right clients.

With expert support and guidance every step of the way, so you can be confident it’s going to work.

Register here to reserve your spot:

https://info.katmillar.com/ccr

Here’s what we’ll do together:

* Create 4 signature pieces of compelling content that attract the right clients, build trust and turn followers into paying clients

* Map out a strategic 30-day content plan for your next launch, designed to attract and convert the right clients

* Use my proven “belief-shifting” and “hand-raiser” frameworks to increase engagement, trust, and connection fast

* Craft a signature story in a way that positions you as a go-to expert in your niche

* Create an invitation to your offer that inspires interest (one coach got 31 DMs from 1 post!)

* Get live guided action sessions, instant feedback, expert mentoring, and walk away with signature content done, reviewed and ready to post

WHEN:

Friday, 20th and Saturday 21st June, 2025

10:00am – 3:30pm (Sydney time)

* Can’t make both days? You’re welcome to come to just 1 of the days

This VIP Content Creation Retreat gives you the strategy, space, and support to create compelling content that deeply connects and consistently converts.

Being in a room with focused, purpose-led action-takers creates the kind of inspiration, clarity, and momentum no template or course ever could.

Because having both expert guidance and a high-calibre community is the fastest way to create momentum and real results.

Register here:
https://info.katmillar.com/ccr

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Wondering what to post next? These 7 story prompts will help

Ever stare at a blank screen, wondering what to create?

I get it.

That’s why I put together 7 story prompts – to help you uncover new content ideas that build deep connection with your audience.

Your stories aren’t just memories – they’re powerful tools for building trust, sparking inspiration, and creating connection.

So if you’ve ever found yourself thinking… “Kat, I have no idea what story to tell” – this will be a helpful shortcut.

7 Story Prompts… to spark your next content ideas:

1. Your ‘why’ moment

What inspired you to start coaching?

Tell us about the moment (the raw, not the resume version).

2. The inner growth most people don’t see

What have you transformed or healed quietly over the years?

What’s changed on a deeper level within you?

3. The habits that keep you grounded

What’s a ritual you do that serves you well, that you haven’t shared much about?

4. The Mentor who saw you before you did

Who believed in you early on?

What did they say that still impacts you today?

5. A breakdown that became a breakthrough

What’s a tough moment you’ve had that your audience might also relate to?

How did you get through it?

6. A travel moment that changed you

Where’s one place that opened your heart or mind?

What did that experience teach you about yourself or your coaching?

7. A hobby that makes you a better coach

What do you love to do outside of your work?

How has it unexpectedly shaped you as a business owner?

You’ve got stories worth sharing – and people want to hear them.

And if you’d like support turning these kinds of stories into a content strategy that consistently attracts your ideal clients…

…you’re invited to my upcoming free content workshop.

We’ll turn your ideas into a clear, strategic content plan that consistently attracts your ideal clients.

Inside the workshop, I’ll show you how to turn your lived experiences into scroll-stopping content using psychology-backed strategies, compelling language, and live content makeovers.

You’ll walk away with content that connects, builds trust, and turns followers into loyal clients.

Check it out and get your free ticket to the workshop here

Kat xo

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Grab your copy of the Checklist now

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