Would you agree that it’s pretty important in this day and age to be effective and engaging on video?
Have you noticed that there are some people who are charismatic on camera, and there are some other people who are boring, and cause you to switch off straight away?
Have you seen people who have great knowledge to share, but don’t deliver the content well?
Right now so many people are online, more than ever before in history!
So it’s even more crucial that you have the ability to be able to show up on camera confidently and be able to connect with people, fast.
Do you want to be able to show up and be able to connect with people super effectively on video?
Would you like to create a better connection with your audience so you can build rapport with them and influence and serve them better?
In this video and article, I share with you 5 powerful ways to be engaging and effective in your videos.
1 – Speak to Your Ideal Client
It’s so important that when you’re sharing on video, that you speak to your ideal client.
The reason that so many people get nervous, is because they try and talk to everyone. They’re talking to the masses.
Right now, for example, I’m not talking to the masses, I’m talking to my community. You have chosen to read this if you’re an entrepreneur or you want to be an entrepreneur.
So that means I don’t have to get nervous and fearful because I know that I’m speaking to you, one person at a time.
I know that you want to hear what I’m talking about otherwise, you wouldn’t be reading this!
So, it’s so important when you’re sharing a piece of content that you don’t get worried about what people might think and that you’re not trying to speak to everyone.
If you try to speak to everyone you miss everyone, and no one connects with you.
It’s so crucial that you use the right language that’s going to connect with that person so that they feel like you understand them, that you understand the problems and challenges they are facing.
Many people struggle to do Facebook Lives, so if that’s you, you’re not alone – you are among the many people who struggle.
I definitely struggled when I first started. I resisted doing them for some time because of fear. Our bodies do interesting things when we are nervous and fearful, but it’s the meaning we put to it that determines our body reactions.
Being nervous is a similar physiological effect to being excited.
So instead of saying to yourself “I’m scared” or “I’m nervous”, tell yourself that you’re expanding. You’re growing, you’re stepping out of your comfort zone – and this is exciting. It’s an amazing way of developing your self-worth.
Make sure that you keep showing up and proving to your brain that you’re fine. No one died and nothing dangerous happened!
2 – Aim to Be Professional and Personable, Not Perfect
You want to be professional. By professional I mean, be organised, structure your knowledge, make sure that you have it set out in an organised way.
Have 3, 5 or 7 points. Our brain loves odd numbers and it’s been proven by research. If in doubt go with 3 points! The brain loves that number 3 as it feels like completion.
Make sure that you show up in a way that’s beneficial to your viewers and that’s what I mean by being professional. You do not need to be super polished and perfect. In fact, the time that you do a perfect Facebook Live, it may well be a boring one!
The things that go wrong last minute, make you human and real. Make sure that you’re personable, friendly, tell stories, and be humble. Don’t try and show that you’ve got it all together. People can relate to you not being perfect.
Make sure that your content is digestible for people, so it feels easy to apply. Don’t use a lot of jargon or confusing words. People want simple, real, authentic and they want it to be personable so they can relate.
3 – Maintain a Quality Connection
There are 3 main problems that I see that people come up against when doing a live video when it comes to maintaining a quality connection with their ideal clients.
1 – I notice people don’t use a formula or structure, so people are winging it and go off on tangents, losing their connection with the viewer.
2 – People focus on themselves and not on their message. People are concerned about how they look or are coming across instead of being present. Not being present when speaking to people is a big way to lose connection.
3 – People don’t know how to effectively maintain a quality connection with people on video. To maintain a connection, be sure that your camera is set up at eye level so you are looking eye-to-eye with your viewer. Make sure you look into the lens.
Finally, don’t use notes. Trust yourself that you know your content and stick to your genius zone.
4 – Speak Within Your Genius Zone
Make sure that you are speaking about topics that you understand and that you are an expert. This will help you with not needing to use notes. Always stick within your genius zone.
Don’t be researching, an hour before you’re about to go on Facebook Live and reading everyone else’s stuff. Stick to speaking about your real-world, tangible results and talk about the things that you’re the expert at.
Don’t just state facts and information. People can get information from Google. They are showing up to listen to you on video because you have personality. You have different ways of saying things, stories you can talk about and share with people what’s in it for them.
3 really powerful words you can use that are simple little words that make a huge difference is ‘so you can’.
If you add ‘so you can’ to the end of your content and insert the benefits your clients will achieve, suddenly your content comes to life.
An example of this is saying, ‘Do you want to show up effectively on video so you can be the trusted expert in your field?’ ‘So you can’ raises your level of positioning in your client’s mind.
I’m also clear on the benefits of what I do as a business coach. I’m not afraid to talk about those benefits, because I’ve worked with hundreds of people that have had life-changing results.
You’ve got to be confident in your benefits and don’t just talk about the features of your coaching program. Talk about what’s in it for them and why they should invest this money and time into your coaching program.
Finally, have fun, smile, and enjoy it.
How do you feel when someone’s super serious and rigid, like they’re giving a university lecture?
You lose interest right away, right?
So smiling, and having fun helps build and hold a connection with people.
5 – Follow a Formula
Following a formula allows you to build a deeper connection because you won’t be going off on tangents, trying to think about what to say.
Instead, you’ll feel organised and structured, speaking with a framework. You can be intuitive within the framework, but you don’t want to just rock up and rely on your intuition to tell you what to say without any planning or organisation.
The best speakers in the world all follow a formula. They are not just winging it. If you think of the best speeches you’ve ever watched or some of your favourite speakers, they have practiced and rehearsed it following a structured formula.
When you’ve practiced, created a great structure, you’ve got your points and you really know your topic well, you can be more intuitive and it will come across natural and will flow.
If you don’t have that structure or formula, that’s where you get nervous and can ramble.
So it can help to have the values, benefits and plan in your mind when you’re delivering a piece of content.
Would you like to learn the full presenting formula that I use and teach, so you can grow your business?
I’m running a workshop on Saturday 4th July that will show you how to use online events to profit from presenting and make a bigger difference in the world.
In this workshop, you’ll pick up the tools that you can use to run effective online workshops….
…so you can not only be successful in your presentation, but get people to show up, engage and take action.
I’ll be going through all of the strategies that I’ve used to not only present effectively, but how to use online events to attract clients and build your business.
Learn More About The ‘Grow Your Business With Online Events’ Workshop
Kat
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