Do you ever run out of ideas for what type of content to post online?
Creating content is so important when it comes to growing your business and attracting new clients.
A lot of people say to me “I don’t know what to post” or “I run out of content ideas”.
Are you getting a little bit stale on some of your social media, video content or blog posts?
Do you need some fresh inspiration?
In this blog post and video, I share 5 content inspirations to help you engage your ideal clients.
Watch now or read below…
If we’re not producing consistent, original, valuable content, our ideal clients may struggle to find us.
They’re not going to be able to really get to know us and know that we are trustworthy.
We want them to learn from us and know they can get value from us.
Otherwise we can go to the back of their mind, and unfortunately what can happen is that…
Firstly, they could go to your competitors.
Secondly, they could actually forget about you.
Then when you do pop up in the email inbox, you haven’t built up enough rapport or trust or value for them to take the next step towards you.
So if you suddenly make a paid offer and you haven’t been providing them with enough valuable content, people can feel like it’s a little bit salesy…
So, here are the five content inspiration ideas that you can use to engage your ideal clients.
1. Identify the number one question that you get asked, and answer it.
There’s probably a question that you get asked quite a lot by your clients or followers on your Facebook page or group.
Or you may get asked a certain question a lot when you’re chatting to people at networking events and out and about.
Create a blog post or video answering the question.
Then for ongoing content, move on to other questions you get asked a lot.
For me, the number one question I get asked is how do I find clients?
You can also identify the top 3 or 5 questions to turn it into a content series.
I also get asked “How do I engage them” and “How do I convert them” and “How do I get more eyeballs on my stuff?”
So, when you write blogs and post videos, create content that is all about answering the main questions that you get.
People are going to be really interested in that.
2. What should your ideal client be asking you, but they’re not?
Think about some things that are objections in your potential client’s mind that they’re not actually saying to you.
There are likely some things that they haven’t asked you, for example, “Why can I really trust you?”. Answer those.
You might do a post on a client success story, positioning one of your clients as the hero.
They’re not asking you for it, but it’s something they actually need to know to see you as trustworthy and credible.
There are probably things about you that you haven’t shared with your audience before. Like some fun facts about you.
Or, your potential client needs to know that ‘this’ methodology is better than ‘this’ methodology.
For example, do they need to know that they can coach with you online?
Or that they can actually overcome a limiting belief in just one session?
Often people don’t think to ask you something, but you want them to know it.
So have a think about those things that they not asking you, but they should be asking you.
3. Identify your top three posts and design similar content
Flick through your Facebook business page, and look at your posts over the last three months.
Which have been the most popular and had the most engagement?
Which ones resonated the most with your ideal clients?
For example, recently I posted a quote from my nephew who’s five. He got more engagement than any other quote that I’ve ever posted before…
A 5-year-old!
So, that to me is an indicator that I need to do more fun and playful posts like that.
So. think about the posts, blogs or videos that have had the most engagement. Think about how you can do similar content to those.
Or maybe you can repurpose the same idea and do it in different ways.
4. Share the common myths or mistakes
Share the common false beliefs or mistakes people make about your topic.
Let’s say that you are a personal trainer and one of the main myths you came up against is that you can do crunches and get rid of belly fat.
You record a video about the #1 myth people believe about getting rid of belly fat.
You will often get a lot of engagement on posts whenever you evoke curiosity and dispel a myth. Especially if people didn’t already know it.
Don’t use one that everyone knows, be different and use something that most people don’t know.
Think about the number 1 mistake, or the top 3 or 5 mistakes that people make when it comes to your topic.
The top 5 mistakes that I see business owners make, for example, are:
1. Not spending enough time on dollar-producing activities
2. No clear or effective strategy
3. Being unwilling to do what competitors aren’t
4. Having too broad a niche
5. An unwillingness to invest
You can read the whole blog post I wrote on this or watch the video here.
Think about what everyone is assuming is truth, that’s not true, it’s a myth.
Then choose the top 1, 3 or 5 myths or mistakes people make in your niche.
5. Post about what other people are doing in your industry that you disagree with
What are other people saying is the correct way or the only or right method?
You can come in and show that there’s another way, and
Russell Brunson talks about this as ‘throwing rocks at your enemies.’
Now I’m not saying name names – please don’t do that.
But you can talk about what’s happening in your industry overall that you disagree with.
You can give contrast and say “They are like this… but I’m actually like this.”
For example, something I stand against is ‘get rich quick schemes’.
Also, people who teach things that they haven’t done themselves.
And I also stand against confusing strategies with no step-by-step process.
I also stand against doing whatever it takes to make your business work at the expense of your physical, mental and emotional health.
So I talk about these things in my content.
‘Throwing rocks at your enemies’ is a great way to overcome objections and to show people why they should listen to you.
You want to always position yourself as you’re the guide your clients the hero, and his enemies.
It’s kind of like in a movie. You’re the guide, you’re helping your client, who’s the hero, to get where they want to be.
From hell to paradise – that journey. And there are enemies along the way.
And the ‘enemies’ are your competitors – whether that is other businesses, objections or beliefs.
So don’t name people, but you might call out what’s happening in your industry that you disagree with.
You might see some holes in other methods, so you can share the problems with the other methods.
You don’t want to use this through all your marketing, but a post that’s a little controversial that gets people engaging is actually very good.
It will boost your traffic, even if it gets some people may not agree.
You know that old saying ‘All publicity is good publicity.’
Stay within your ethics and be authentic, but don’t be scared of the haters. If you get a few people that disagree, that’s ok.
That’s what marketing is all about. You’re going to attract some people and you’re going to repel some people, so don’t worry about that.
So I’m going to recap here the five content inspirations ideas for you:
- Identify the number one question that you get asked, and answer it.
- What should your ideal client be asking you, but they’re not?
- Identify your top three posts and design similar content
- Share the common myths or mistakes
- Post about what other people are doing in your industry that you disagree with
Want more like this?
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