Kat Millar

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September 8, 2022 by katmillar Leave a Comment

Behind The Scenes Of A 5-Figure Launch

Would you like to know how to have a 5-Figure launch every time you need more money and clients?

For the last 6 years, I’ve been using a launch strategy that consistently produces between $10k and $20k each time.

And I want to share it with you so you can see what’s possible for you in your business when you have a reliable launch strategy.

I used to struggle to believe that it would be possible for me to make 5-figures in one launch.

And by launch, I mean a campaign where you sell your offer using a specific strategy.

I wanted a reliable system for signing up clients whenever I needed them, without burning myself out, without burning my list, and without coming across like a douchy salesperson. 

I knew the strategy had to be elegant, it had to be simple, and it had to be effective.

Over the last 18 years in business, I’ve discovered there are 3 main problems business owners have when it comes to generating consistent cashflow.

1. Not enough leads – If you can’t attract leads, you end up with a small audience where hardly anyone is paying attention or engaging.

2. Low sales conversions – If you can’t convert leads into clients, we end up with no sales. No sales = no cashflow = no fun.

3. Unscalability – If you can’t get clients in a leveraged way, you end up exhausted and burnt out or stuck at the same level.

So let’s go BEHIND THE SCENES of my latest launch so I can show you how to overcome these 3 problems in your business.

I’m going to give you the juicy details of how to do it including a 5-step framework you can use to sign up 5-10 clients in just one launch.

In this video, I share:

  • A 5-step framework you can use to sign up 5 or more clients in less than a week
  • How to create curiosity, intrigue, and the belief that your offer is exactly what they need
  • The key elements to include in your marketing to create a frenzy of response  

You can check out the video here…

Here’s the 5-step framework…

1. Give Value Consistently

There’s a proverb that says ‘Tend an orchard and you’ll have fruit to eat’.

If you’re going to make an offer to your audience, you need to make sure you’ve given plenty of value first.

If you’re stuck on being consistent with giving value, I recommend that you go back to your coaching notes and study your ideal client and give them exactly what they want.

If you don’t get this first piece right, this strategy is not going to work for you.

2. Create An Irrefusable Offer

You need to install the belief that your offer is exactly what they need.

We do this by overcoming all potential resistance through the offer.

Choose ONE type of person that your offer is for based on an urgent problem they have that you can solve and their desired outcome.

There are 7 things I recommend that go into your offer. You can read about them here: How To Create An Irrefusable Offer

3. Create A Valuable Conversion Event

A conversion event is where you teach valuable content, then extend an invitation for them to continue to work with you.

For most people, I recommend an online Masterclass or Workshop for this, of 1-2 hours.

What is valuable?

Satisfied + hungry for more.

5. Learn & Tweak, Rinse & Repeat

  • Give yourself feedback
  • Get vulnerable and ask for feedback
  • Make the necessary changes

You can rinse and repeat this regularly, e.g. every month, 2 months, or quarter.

Give it your absolute all with loads of value. If you do this, you’ll get referrals, and testimonials, and you can extend a further invitation to the people who sign up. 

This is a high-level snapshot that’s part of the client attraction roadmap that I teach my clients to get fully booked with clients and make $10k or more every month.

It’s simple, but it’s not easy. Every element needs to be in place for this to work.

Want all the behind-the-scenes training with exactly how to do each step, with all of my templates, all the training, and resources so you can get booked out with amazing clients and consistently have $10-$20k launches?

I’d love to get to know you and see if you’re a fit for the program.

So DM me the word ‘CLIENTS’ and I’ll get you the details.

Until next time, keep showing up and sharing your message because the world needs it.

Big love, see you soon

Kat xo

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Female Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here

Filed Under: Blog Tagged With: Business growth, businesswomen, coaches, Confidence, Entrepreneurs, live events, online events, presenting

August 25, 2022 by katmillar Leave a Comment

7 Big Mistakes Amateur Presenters Make

Do you want to show up as your best when you’re presenting?

But do you ever get on camera and suddenly feel like your authentic self is buried under a ball of nerves?

Or you feel like your audience hasn’t been as engaged and responsive as you hoped?

Having delivered thousands of presentations, each one getting more precise and clearer on what works and what doesn’t…

…I’ve discovered that there are 7 core mistakes that people make when it comes to presenting.

These little-known mistakes can make or break your presentations when it comes to getting engagement and building trust.

These are fatal, often undetected mistakes that people make in their presentations.

I’ll show you how to avoid them.

Instead of wondering why your presentations aren’t successfully engaging people.

Converting viewers into leads and clients…

…you’ll never have to worry about fumbling your words and not being able to communicate your value effectively.

What that means is that you’ll be able to show up confidently.

Relaxed and present, and use your presentations as a powerful client-converting asset.

What that ultimately means is that you’ll consistently have a waiting list of clients wanting to work with you.

In this video I share 7 big mistakes amateur presenters make.

You can check out the video here…

The 7 mistakes I’ve found amateurs make when presenting:

1 – Showing up with low confidence

Over the years I’ve discovered that there are 4 main fears that kill confidence. 

  1. A fear of failure – getting it wrong, looking silly, looking incompetent
  2. A fear of rejection – that people won’t like what we say
  3. A fear of loss of security – feeling unsafe, uncertain, insecure
  4. A fear of criticism – The fear of what people think of us, a fear of judgment, which can stop us from sharing authentically what’s on our heart.

Most of us have at least one of those fears. All these fears can be total dream-killers!

These fears stop us from stepping up as the leader and the influencer we were born to be.

My biggest fear was fear of failure. Specifically, feeling incompetent. It held me back for years from presenting.

If we want to accelerate our business growth, the trust people have in you, and how fast you get clients, you need to show up confidently.

I want to help women to show up powerfully and confidently.

We need to do whatever it takes to build ourselves up.

2 – Focusing Too Much on Themselves
If you’re nervous, focus on service.

When you’re speaking to people, the more you think about yourself, the more you’ll feel fear because you’re thinking about looking good and avoiding looking bad

I believe we all have a message to bring forth and a mission to fulfill on this planet.

Focus on the change you can help someone make in their life.

One thing that really helped me, was when someone said to me – “every day that you are focusing on yourself, someone is suffering.”

Someone is actually struggling right now because they have a problem that you can help them solve.

You know enough to help someone solve a problem.

If you have a smartphone, you can get on there in an instant and help provide solutions for people.

It’s ok if not everyone resonates with what you say. It doesn’t matter – it’s about the people that can be helped.

Turn the focus away from yourself and onto focusing on the value you can offer people.

That’s how you grow your business.

3–Failing to use Influence skills

Influence skills are essential if we want to help people have a breakthrough and improve their life.

The reason I have such a strong conviction around influence is that others went all in on their conviction. They influenced me to invest in education which gave me freedom.

When I was broke and struggling, people showed what’s possible for me and didn’t give up on me having a breakthrough.

It gave me my freedom.

Other people going ALL IN on their convictions to help me imparted to me a conviction and life has never been the same again

I will not give up on you because you matter. No one deserves to suffer. I don’t want anyone to be crippled by confusion.

When others ask me if I did all I could to help them, I can say YES.

I’ll do whatever I can to influence them elegantly. Not in a convincing or pushy way, but in a way that they can have a breakthrough.

4 – Not Valuing Their Expertise Enough

Remember to prize Yourself

You’re not a charity. You’re an expert in your field and you deserve to show up worthy of that.

We need to value the money and time we’ve invested in our craft and skills.

So many people get stuck in comparison. 

You need to value your skills and knowledge.

A lot of you have unconscious competence and you forget how valuable your stories and experiences are.

You are the prize!

5 – Underwhelming or overwhelming

Underwhelming is boring and fluffy.

Overwhelming is jam-packing so much in that people can’t absorb it or take action on it.

When you get this right in the sweetspot – it’s valuable.

Value is what gets someone to take an action.

Value also means spending time practicing, thinking through what is going to be really useful for people.

Value is not squeezing as much content as humanly possible.

Amateurs try and teach everything they know.

Professionals leave voids to create in the audience a hunger for more.

I once heard someone say that if you squeeze in the content, you squeeze the audience out!

6 – Being Unprofessional

We all know that we need to be professional, but what does that look like?

Being professional means:

  • Having a nice quiet environment and making sure your audio is good and clear with no background noise
  • Making sure that you’ve got a good lighting system
  • Setting your computer or tablet up at eye level
  • Making sure you start on time
  • Ensuring you have nice professional PowerPoints, if you’re using slides
  • Practicing your talk before you deliver it

All of this is part of being professional.

This doesn’t mean you can’t be personable though. It really helps to add humour and your personality and flavour.

Professionalism is not perfectionism. It’s about giving the most value while still being yourself.

7 – Speaking Without Structure

People want organised knowledge.

You don’t want to just give people a whole heap of content or information and leave people to figure out what to do. 

You want to make it digestible and palatable for them, by breaking it down into steps or pillars.

The best speakers in the world have organised the information into a structure.

If you think that they’re just winging it and speaking intuitively, believe me – they’re not.

People have a fear that structure is boring and restrictive.

Talking so that YOU enjoy it? Or the audience enjoys it?

That’s why I use frameworks. It allows you to put your superpower in – your message.

3 reasons why structure is so important:

1. People actually get the message

2. People start using your words

3. People sign up

Structure helps you to amplify your influence

The world isn’t looking for perfect presenters. Imperfect presenters can still make a significant impact. This is why I’m dedicated to helping women to become great presenters.

If you want to move people with your message, create real change and grow a truly influential business.

Presenting is such an important skill set to add to your business.

Would you like to know how to run online events that attract new clients?

The recent Masterclass is now available – but only until midnight 28th August
.

I shared –

  • How To Create An Engaging Workshop Presentation
  • How To Deliver A World-Class Workshop
  • How To Market Your Workshop So The Right People Come

Watch The ‘How to Get Clients With Online Workshops’ Masterclass Replay Now

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here

Filed Under: Blog Tagged With: Business growth, businesswomen, coaches, Confidence, Entrepreneurs, live events, online events, presenting

August 18, 2022 by katmillar Leave a Comment

How I overcame my biggest fear around presenting

Would you love to be the type of person who confidently and consistently shares your knowledge with groups?

But you find yourself procrastinating on recording live videos or running online events?

We all have a next level of presenting.

Maybe you’ve been doing pre-recorded videos and your next level of presenting is to do live videos.

Maybe you’ve been doing 60 or 90-minute Masterclasses and your next level of presenting is to run a ½-day or full-day event.

If we’re not taking that next step towards our next level, or we’re not presenting consistently there’s usually only ONE reason WHY.

  • Not “I’m too busy”
  • Not “I don’t like speaking on camera”
  • Not “I’m bad at technology”.
  • The one reason is usually fear.

The next step outside our comfort zone usually has a fear attached to it.

A lot of people I talk to are avoiding their next level of presenting because of fear.

I get it because I had so much fear around presenting.

Fear can be really crippling.

And the problem with fear is that we often think that it’s keeping us safe, when it’s actually just keeping us small and limited. 

If you want to become a more effective presenter, it’s so important to overcome any fears you have around showing up fully and authentically.

Otherwise, the fears can be like a ball and chain that will hold you back.

Which is why I want to help you understand the fears that are in the way of your next level and give you some practical strategies and mindset strategies to overcome them.

So, you can…
 
 1. Show up online more powerfully, more consistently, and more authentically

2. Build a deeper connection with your community

3. Get more engagement, and ultimately, more ideal clients

If you want to accelerate your business growth, the trust people have in you, and how fast you get clients, you need to discover any fear that’s stopping you taking action.

In this video, ‘How I Overcame My Biggest Fear Around Presenting’ I’m sharing 3 main ways I’ve found to overcome the fear so that you can show up and shine online…

You can check out the video here…

Over the years I’ve discovered that there are 4 main fears that people have when it comes to presenting confidently. 

  1. A fear of failure – getting it wrong, looking silly, like incompetent
  2. A fear of rejection – that people won’t like what we say
  3. A fear of loss of security – feeling unsafe, uncertain, insecure
  4. A fear of criticism – The fear of what people think of us, a fear of judgment, which can stop us from sharing authentically what’s on our hearts.

Most of us have at least one of those fears. And all these fears can be total dream-killers!

These fears stop us from stepping up as the leader and the influencer we were born to be.

In 2011, I was working in London and I attended a really big convention in Birmingham with a friend and I had one of those lightbulb moments when I was listening to the speakers. 

I realised that if I wanted to reach more people, I had to get over my fear of speaking to groups and learn the skills of presenting.

I remember afterwards sitting in a hotel lobby drinking wine by a fireplace with my friend and talking about the speakers and I said to him – I’m sick of just working with people one-on-one. I want to be a speaker.

It was a turning point where dream and reality collided.

It was such a magical feeling of passion and excitement and energy!

Since that time, I’ve been totally committed to learning and upskilling in the area of presenting.

It wasn’t until I learned how to do it that I started growing my audience and growing my income.

I’ve found that presenting is the best way to get clients. 

For most of my life, I didn’t like being seen. I didn’t like attention.

I went bright red whenever it was my turn to speak, even in a small group of friends.

Now one of the things that I’m MOST passionate about, is getting in front of a group of people and sharing tools, strategies, and inspiration that can help people.

I’ve completely overcome my fear and although I still get nervous, it now no longer stops me.

My mission is to help women overcome the fears holding them back, and gain the confidence to consistently present their message to the world.

Here are the 3 main ways I’ve found to overcome the fear, so that you can show up and shine online…

1. Focus on the person who needs you

Rather than feeling like you’re talking to the masses, think of it as talking to one person, one human being who needs your help, and that really helps us overcome the fear of rejection.

If you’re feeling fear around your next level of presenting, it’s really good to focus on the person who needs you.

Think about the confusion they have, and how you used to be confused about the same things.

Think about how you used to be overwhelmed, disappointed, or frustrated about the things that you now have answers for.

Going back to that time when you were in their shoes before you found the answers, really wakes up a desire to speak up.

The world’s hurting right now and you have keys that can help people to improve the quality of their life.

Often we try to avoid our next level, because we think it’s going to give us less of what we want.

For example, our brain might be saying something like – “If you show up on a Facebook Live you might get rejected. If you show up on a Facebook Live and stuff up your words, you’re going to feel like a failure. You won’t feel secure. If you show up, you might get criticised.

There are so many things that your brain can come up with to stop you from taking action so you try to avoid these things.

Sometimes we think that the action means we’re going to get less of what we want but we actually end up getting more – because ultimately, what these four fears sit under is a loss of love, acceptance or belonging, and a loss of true human connection.

That’s what you and I are craving. We’re craving human connection.

Often, we avoid our next level because we think it’s going to lead to rejection or criticism, which will give us less connection with people.

The sad thing is, it costs us. It ends up giving us LESS of what we want – true human connection.

When you really connect deeply with your ideal client and what they’re struggling with, it does something so powerful in your brain.

However, the fear of not showing up because you’re so scared of what people think – whether they are going to judge you, can stop you from reaching this person that’s struggling.

This is the person that you have the answers for!

Something practical you can do to connect with them in your imagination is to write them a letter or journal as though you are them.

This can really help you feel connected with them as a human being that you can help, rather than thinking of speaking to the masses.

2. Take courageous action consistently

The fear is a result of our beliefs.

We only have chronic fear because of something we keep choosing to believe.

They’re just thoughts in our minds. They’re stories we tell ourselves.

The reason most people have these fears is because they think it doesn’t matter if they keep believing them.

They don’t think of the consequence of keeping believing them.

Just because it pops in your head doesn’t mean it’s truth. These aren’t facts.

Don’t allow your mind to run wild.

You can’t keep believing these thoughts and expect your results to change.

If you’re saying anything to yourself that’s stopping you from taking brave action, you need to stop saying that.

You need to speak the truth.

And you need to prove to your brain that action is safe.

This requires taking action despite feeling fear. We can’t wait for the fear to go away, it doesn’t. We have to act while we still feel it. We only succeed when we’re willing to fail.

Confidence is attached to progress, and we only progress if we practice. Publically. We don’t overcome fears sitting in our bedroom.

This freaked me out, a lot. But I realised it was the only way. I was trying to go around the mountain, under the mountain, away from the mountain – when I knew that eventually it was inevitable that I needed to climb the mountain.

If you don’t feel you’re progressing, you’ll start to lose your confidence and you’ll stay stuck in fear.

When we don’t take consistent, courageous action, we get stuck in over-thinking. Suffering from the elusive ‘perfectionism’ (that doesn’t exist).

We internalise all the worries and potential setbacks and over-think everything, instead of just acting.

If we want to grow, we can’t wait for our feelings to change. Our feelings will always try to protect us and keep us safe.

If you don’t start doing the things you don’t feel like doing, you could wake up one year from today and be in exactly the same place.

Most of us started our businesses to make more money, make a bigger impact, and have greater freedom.

But if we’re not showing up and presenting consistently online, it’s really hard to get these things.

One of the ways I overcome my biggest fear around presenting was taking action despite the fear.

I kept putting myself out there, even though it was uncomfortable.

* I recorded live videos, even though I found it uncomfortable

* I ran events, even though I didn’t know what I was doing

* I surrounded myself with encouraging cheerleaders (a.k.a great coaches and mentors).

* I continuously put my hand up at events until I got more comfortable with the spotlight

* I applied to speak at venues that scared me (like the International Convention Centre)

* I went to lots of networking events on my own

I’ve now spoken in front of hundreds of groups and no longer have a fear of public speaking. I still feel nerves, but I reframe them as growth and energy and do it anyway.

I’m so grateful to have awesome people around me who are powerful, strong, and who aren’t afraid of their presence, personality, and ideas taking up big space in the world.

I’m so grateful for my coaches and mentors who have modelled courage, who have felt the fear and done it anyway….

The people who have continuously fought against fear in order to bring their knowledge, experience, creativity, and ideas to the world.

Taking your place in the world feels good. Speaking up feels good. All it requires is choosing to take the next brave action on your path.

Something practical you can do is write down what is a courageous action you’ve been putting off and set a date to do it. Then put it into your calendar.

3. Follow a Formula

Focusing on the people you’re here to help and taking courageous consistent action can get you over the line to stepping up to your next level.

So you decide to go live, to do the event, but then there’s another story coming up.

And it says something like…

“I don’t know what to say,” or “I don’t know how to make it come across in the way I mean.”

“What if no one likes it? Or What if I struggle to come across as credible?”

“What structure do I use?”

“What needs to be in the presentation in order to get engagement?”

Maybe you don’t know what call to action to share.

Maybe you don’t have a clear offer.

Maybe you’re not sure how to make your presentation emotional and awaken a desire within people that inspires them to take action.

And if you don’t have the right tools, skills, and support to overcome them, the stories and fears will run your business.

How often have you thought about running an event, but you haven’t?

How often did you think about doing a FB live video, but you didn’t?

That’s because it’s hard to work on these fears without having structures, tools, templates – a proven formula

You overcome fear with a formula.

The fears are not just about ‘just doing it’ because you also need the skills and the tools – you need the roadmap.

When you have the roadmap – the formula for how to do it, all the fears start to vanish because you know what to do.

The fears don’t go away on their own. If you don’t know how to present, the fears will keep your business stuck, and small.

When I was stuck in fear of failure, it was just because I didn’t know how.

I was trying to attempt something that I didn’t know how to do well. SMILE

Following a formula means you overcome the fear in a very practical way, without having to do years of therapy and mindset work.

If you want to accelerate your business, you need someone outside of you to help you through it.

Without my mentors, I never would have been able to overcome the crippling fear I had of what people think.

I had a lot of coaching sessions to be able to do what I do.

I have a lot more coaching sessions to do to go to my next level and I’m always going to have a mentor.

Whatever you want to do next, it’s unlikely you’re going to go to your next level on your own.

Some of you are trying to do it all on their own and it’s almost impossible.

One of the fastest ways to overcome fear is with a formula. 

For me, it was learning the skills and getting the tools – like templates and a structure – that helped me step up, despite the fear.

It’s not about getting rid of the fear so you never feel it.

It’s about getting to the point where you can take action consistently DESPITE having the fear.

A clear, step-by-step how-to.

A formula stops fear from stopping you.

You overcome fear with a formula.

The most important thing I did that overcame my biggest fear around presenting, was I invested in learning presenting skills (and realised it was so much easier and more once I had the how all laid out step by step).

If you recognise that there’s a next level for you and you also recognise you need the HOW…

And if you’d like to learn how to create a presentation that inspires people and gets you clients, I’d like to invite you to my upcoming FREE live workshop “How to Get Clients with Online Workshops” on Tuesday, August 23 at 7 pm AEST.

How to get clients with online events

I’m sharing:

  • How To Create An Engaging Workshop Presentation
  • How To Deliver A World-Class Workshop
  • How To Market Your Workshop So The Right People Come

You’ll learn how to: 

  • Use FREE events to reach your financial goals
  • Grow your business by helping more people using my proven formula
  • Build trust and connection fast, even if you struggle with nerves
  • Create engaging and profitable presentations
  • Position yourself as an expert
  • Consistently sell out your programs

Register for How to Get Clients with Online Workshops

Filed Under: Blog Tagged With: Business growth, businesswomen, coaches, Confidence, Entrepreneurs, live events, online events, presenting

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