This has been a topic of a lot of my conversations with my friends and clients lately.
Whether it was…
… a failed launch
… an event where not many (if any!) people registered or showed up
… or anything you feel disappointed about in your business…
How do we bounce back? How do we get motivated again to get back up and keep going?
I unpack this in this video:
If you have been in business for a while, you’ve probably experienced some things not going as you planned.
You put in a whole heap of effort, and you didn’t get the result you wanted, and it feels like a total disappointment.
If you’re feeling like this, you’re not alone.
Here are 3 ways to keep showing up in your business when things don’t work out as planned:
1. Think like a great leader
We are so quick to criticise what went wrong and slip into blame mode – blaming ourselves, blaming others, blaming tech, blaming the algorithm – but blaming doesn’t grow us or get us what we want. It keeps us in victim mode.
The hardest truth that I learned about this, but the most empowering, is that when something doesn’t work, there’s always something I can change.
And it’s my job to figure it out.
It’s not the algorithm’s job. It’s not my audience’s job. It’s my job.
This is good news. It means we can do something about it. It means we can switch on. We can get determined. We can pick ourselves back up.
Because we got into our business to have freedom – not to be trapped and miserable.
My word for the year is leadership and at the start of the year I wrote a list of the traits of great leaders:
- Leaders ask hard questions
- Leaders endure the hardships
- Leaders are willing to show up no matter how they feel
- Leaders celebrate success and honour effort
- Leaders take high level responsibility
This is the harder way. And that’s why so few people do it.
But if you are the type of person that keeps going UNTIL she finds a way – you’ll find a way.
A leader says – I’ll find a way. I’ll make a way.
“Everything is up to me” is not easy – but it’s super empowering.
2. Reframe fast
If you’ve had a disappointment like a launch or event not giving you the results you wanted, it’s easy to slip into ‘poor me’ victim mode.
If you stay stuck dwelling on how disappointed you are, how hard business is, how bad the economy is or how saturated the market is, you’ll just feel bad.
And like attracts like – you’ll attract more of that energy to you.
But here’s the truth about entrepreneurship: not everything has to work the first time. Or even the fifth or tenth time.
The mentality “Everything I do has to work perfectly or I’m not going to do it” puts way too much pressure on yourself.
Here is an example of reframing fast. This is a conversation I had with a client recently about her event.
She messaged me –
“First event is done, only one person came but left. Actually, one other person I didn’t know popped in for less than a minute, and left straight away. Probably saw only one other person there and freaked out. I just treated it like a practice run. Was really helpful! I’m journaling now to process it xx
I replied with –
“WELL DONE!!! Proud of you! Great mindset! It’s all about the meaning we give it! This will be a story you will tell. You’ve created an incredibly valuable asset!!! It’s going to make you a lot of money and help a lot of people! We will keep tweaking and refining until it gets you the results you want.”
Then after her second event –
“Four people came. One left halfway. Feeling a bit disappointed at the turnout but I’ll just get your input on improving going forward. No one showed interest in my program but I sold with SUCH conviction thinking “Man, my program is amazing!!!” I could hear the passion and conviction. I gave away two prizes of sessions with me, and I’ll connect with the others too. It’s only a matter of tiiiiime.
Tomorrow is another day! Already excited to do my next one!!”
Perfect example of reframing fast!
3. Mine for the gold
Firstly, focus on the learnings and growth that came from that experience.
Then, look for the improvements that can be made.
You can’t throw a whole strategy away if it doesn’t work straight away.
There are so many factors to get right for something to work.
I’ve had people say to me things like “I tried an event, it didn’t work”. Or “I tried Facebook ads, they didn’t work” – and they’ve just left it at that.
The problem was not the strategy – the problem was that they didn’t mine for the gold.
All the little iterations you make add up and create success.
If I do an event that flops – even though I worked my butt off – I need to figure out what the problem was.
Was it the messaging? The design? The video marketing? The marketing posts? The way I presented? My confidence? The offer?
Essentially, we identify exactly what the problem is and the clear steps to solve it.
Would you like help to advance your coaching business?
I offer a free clarity call to see if we’re the right fit to work together to get you the results you deserve.
This call is specifically for experienced women coaches who want to get more ideal clients consistently.
You can book your free clarity call here
P.S.: Whenever you’re ready… here are 4 other ways I can help you grow your business:
1. Work with me to get more clients
If you’d like to work directly with me to get more clients… send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.
2. Join our community and connect with like-minded Coaches & Experts
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3. Grab a FREE copy of my ‘Client Attraction Checklist’
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4. Check out my offers and event
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Big love
Kat xo
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