Ready to create content that DEEPLY resonates with your ideal clients?
If you’ve ever poured your heart into content only to feel like it’s not connecting with your audience, you’re not alone.
One common stumbling block? Not understanding the different motivations that drive people.
Most of us have been taught to speak to ONE specific person, one avatar.
But the reality is – we are rarely just communicating with one person.
Our content reaches a diverse audience with MULTIPLE people consuming it.
And each person has their own unique motivational drivers.
These drivers are the underlying psychological forces that compel people to engage with our content and services.
I’ve identified 7 different drivers that motivate behaviour, and when you understand each one, you can adjust your approach to increase your content’s conversion rate.
By the way, you can still create content as your true authentic self, AND cater to the various motivations of different people.
This video is perfect for you if you want to grow your audience, reach more people with your message and make a bigger impact.
Access the video here…
This is for you if you want to know how to inspire people to buy using your content, without coming across as forceful, aggressive, or salesy.
And it works for beginners, intermediate and advanced coaches looking to sign up more clients from their content, so if that’s you, you’re in the perfect place.
This is for you if you’re ready to create content that DEEPLY resonates with your ideal clients.
And if you’ve ever poured your heart into content only to feel like it’s not connecting with your audience.
One common stumbling block is not understanding the different motivations that drive people.
Each person has their own unique motivational drivers.
These drivers are the underlying psychological forces that compel people to engage with our content and services.
When it comes to creating compelling content specifically as female coaches, I’ve identified 7 key motivational drivers.
When you understand each one, you can adjust your approach to increase the likelihood of your content converting into clients.
There are lots of different reasons why people take action, but in my 19 years of being in business, these are the 7 most common that I see on a day-to-day basis in the coaching world.
By the way, you can still create content as your true authentic self, AND cater to the various motivations of different people.
This is perfect for you if you want to grow your audience, reach more people with your message and make a bigger impact.
Using your content to inspire action is a smart way to get more clients.
The better you do this in your content, the less you have to ‘sell’ because your content does a lot of the heavy-lifting for you.
It makes your sales calls easier and more enjoyable, and attracts more right-fit clients to you.
If you’re a coach, it also helps you to provide more value and results for your clients when you understand this.
When you’re strategic with your content, you can use it to motivate people to overcome the reasons why they’re not taking the next step towards working with you.
It’s important that when we share content, we don’t just share information, but use our content to overcome the limiting beliefs holding people back.
This is about turning strangers into clients, using elegant influence.
It’s about creating quality, not having to pump out endless content, or be on endless, long and hard sales calls.
When you understand influence and you’re able to do it elegantly and authentically, you can make money forever.
It replaces having to do all the old-school marketing techniques – like endless networking, chasing people, cold outreach, relying on word of mouth.
When you have this skill,
This is the new way of marketing that works online now that doesn’t involve cold DM’s or shouting.
So how do we do it?
We learn elegant influence. And one aspect of this is understanding motivational drivers.
Our subconscious mind is working on the answer to this question:
“How can I get away from pain and towards pleasure?”
The key to influencing people elegantly is tied to the likelihood of success and against the risk of failure and the cost of that failure if they do what you’re suggesting.
What stops people from taking action on what you’re offering is often fear of more pain and less pleasure.
Your job as an expert is to load up the elevated status side of the pleasure and decrease the risk of pain.
So here are the 7 key motivational drivers
Achievement: Recognition, accomplishment, success, or mastery. Intelligence. Feeling smart and capable. Setting and achieving goals. This driver is motivated by a passion for expertise and competence.
Belonging: The desire for social connection, a sense of belonging and trust in relationships. People with this driver are motivated by a sense of community and camaraderie.
Growth: The desire to learn new things, improve your abilities and overcome challenges, achieve progress. The aspiration to continue to become more highly skilled or knowledgeable in a particular area.
Impact: The desire to influence positive change. To lead others. People with this driver are motivated to help others transform. It’s the motivation to serve others, often driven by a sense of empathy and compassion.
Independence: The need for autonomy, freedom, and the ability to make our own choices. This driver is driven by a desire for self-determination.
Recognition: The need for acknowledgment, praise, or validation. This driver is fueled by a desire for approval and acknowledgment from others.
Security: The need for safety, stability, and predictability. People with this driver seek reassurance and a sense of protection.
When you know how to use these motivational drives to create compelling content, your marketing becomes easier, faster, and more enjoyable.
You connect better with your ideal clients and you attract more of the right clients.
The good news is, it’s a skill that anyone can develop.
And this is why I created a 1-day workshop called
‘How To Get Clients With Compelling Content’.
I only run this workshop once a year so if you’d like to know exactly how to get more quality clients online consistently, this is for you.
This workshop takes the best of what I’ve learned from using content to attract clients online over the last 7+ years…⠀
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…and lays it all out in a simple formula that ANYONE can follow – even if you’ve never created any content before.
In this workshop, I’m sharing:
* How To Create Content That Attracts The Right Clients
so you can capture the attention of your ideal clients online and position you as the top choice.
*A 4-Week Content Plan
you can create in LESS than an hour and use your content plan to consistently enrol new clients .
*How To Build Trust So Your Audience Sees You As The Go-To Expert
so more people show up to your live videos & events, and respond to your emails and posts.
*How To Share In A Way That Turns Followers Into Hot Leads
So you can build desire for what you offer (WITHOUT pushy or inauthentic tactics
*My 7-Step ATTRACT Content Formula
To craft your content using an easy-to-follow structure that has the brain-based content principles embedded into it to save you loads of time
*Words That Attract And Repel
Understand the psychology of influence secrets that will help your content to resonate with the right people
Go here to check it out and
reserve your FREE ticket to the workshop.
Looking forward to seeing you there!
Kat xo
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