I spent the weekend with 23 women at our VIP Virtual Retreat.

And I can hardly believe what happened.

It BLEW. MY. MIND! I’m still buzzing from it!

I shared how to optimise your offer and how to sell it.

But this retreat went so far beyond marketing and sales.

I shared some content that I’d never shared with anyone before.

You can watch the video here:

I share a lot of practical business training in my community, like social media marketing, funnels, content etc.

However, some of the biggest challenges that most of my clients are facing at the moment are mindset challenges. And they’re showing up in every area of their business.

We know mindset is powerful, but we can easily brush off the importance of working on it in the busyness of what we’re doing.

But working on our mindset is so important because all success starts with our thinking.

The conversations at our recent retreat were so powerful. They were electric.

There were tears, breakthroughs, new decisions made – it was incredible.

So, I wanted to share some of the behind-the-scenes secrets and how you can easily apply the mindset principles I shared to create a rapid breakthrough in your business.   

I shared a simple 4-step mindset uplevel formula that I created called ‘The MIND Upgrade’.

You can download your copy of The Mind Upgrade here.

I did a demonstration with a lady who I’d never met before, and she had a significant breakthrough in less than 7 minutes.

The key with this process, is to be absolutely honest. It only works if you’re willing to change, and willing to be totally real.

Your ‘lower/safe self’ is battling your ‘higher/brave self’.

The voices are not you. They are part of you.

Literally, the lower self part of your brain sits at the top of your spinal cord, deep inside your skull at the base of the brain.

It’s responsible for instinct and survival.

The higher self is your prefrontal cortex – it sits higher in your brain, and it’s responsible for logic, reasoning, and decision making.

Your ‘higher/brave self’ wants you to do great and glorious things.

But it first needs reassurance that change is safe and that you won’t die if you take a risk and do something new.

This is why when you go to do something that feels so simple, like a live video, or share, the excuses sound real – but when you really think about it using your higher self – they’re usually  irrational.

Like…

I don’t have time

It’s too hard

I’m bad at tech

What if no one responds

What’s the point, it won’t work anyway etc.

Our lower brain starts catastrophising – blowing it out of proportion because it’s terrified of us stepping outside the safety zone into the unknown.

So here is a powerful question I invite you to answer…

Are you willing to reach your ultimate level of potential, success and contribution? 

If you are willing, acknowledge that it requires a new way of thinking and an uplevel in your commitment and your actions. 

If you are not willing, are you happy with your reason why? 

If you are willing, as soon as you make a decision to step out of your comfort zone, your subconscious mind goes to work creating scenarios to stop you doing it.

All the stories start. All the doubting voices start. It comes from your lower self.

We must be discerning to identify the stories and tricks that our lower part of our brain starts crafting to try and keep us safe.

It’s not a case of ‘if’ this will happen, but ‘how’ this will happen – it happens every time.

Our lower self even creates blindspots to prevent us from going to the next level.

Blindspots are a result of us deleting information that could actually get us to take action towards our next level.

This is a reason why coaching with another person is so powerful, because they see our blindspots that we don’t see.

This 4-step process seems so simple, we can easily discount it and think a breakthrough hasn’t happened.

So, I want you to be aware of the limiting belief that says “Simple isn’t powerful”.

Or the belief that change is hard and change takes time.

It can take time to outwork change, but a decision can happen in an instant.

This process is so simple, but it can be absolutely game-changing.

If you would like to know more about how to get coaching to go to your next level, or join our amazing community of female coaches, send me a message and let’s chat.

Life’s too short not to achieve everything we’re here to be, do and have.

P.S. Whenever you’re ready… here are 4 other ways I can help you grow your business:

1. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a
Message with the word “Clients”… tell me a little about your business and what
you’d like to work on together, and I’ll get you all the details.

Message me here

2. Join our community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious females entrepreneurs learn how
to increase their income, influence, and impact.

Join us here

3. Grab a FREE copy of my ‘Client Attraction Checklist’

This is a powerful roadmap to attracting leads, signing clients, and scaling
your coaching business.

Grab it here

4. Check out my upcoming events and latest special offers here:

Get my latest offers here

Big love

Kat xo

 

Have you ever been in a sales conversation where someone says, “I’ll get back to you” and you never heard from them again?

Or maybe you’ve been in one of those awkward pitch moments where you wanted to exit as fast as possible because you felt uncomfortable?

I’ve totally been there.

But with a few tweaks, that can be a thing of the past.

As coaches, we need the skill of being able to communicate our value in order to get more clients.

If you’re not getting a high conversion rate in your sales calls, if people take a lot of convincing, and are presenting a lot of objections…

…there are some missing elements.

Watch this video to find out how to fix this:

If you have a great offer but it’s still not selling, there’s one essential element to address – which is how YOU feel about your offer.

For people to become genuinely excited to work with you, you need to have a positive relationship with your offer. Because this flows out of you and shows up in your energy.

To have a good relationship with your offer you need conviction.

Having conviction means you have bullet-proof confidence in what you offer.

It’s having an unshakeable knowing; a certainty that your offer can get people results.

In order to increase your conviction about your offer, it’s important to work on your offer itself, as well as your mindset.

There are 8 essential elements I recommend go into an offer – and when you have all the elements of an irresistible offer…

…PLUS you have conviction, you’ll have more people excited to work with you and signing up for your offer.

Imagine if your offer was a complete no-brainer for your ideal client and you had rock-solid conviction when you presented it.

This is possible for you.

The best way to do this is to optimise your offer to make it IRRESISTIBLE so that your ideal client can’t refuse it.

When you have an irresistible offer…

• You stand out in the marketplace

• You want to have more sales conversations

• You have clarity on exactly what people will receive when they invest

• You have the crucial conviction you need to sell it

• More people will convert to clients – which equals more income, more impact and more freedom

Having an irresistible offer is one of the most important assets you can have in business.

And creating an offer where people clearly see the value (and don’t question the price!) is one of the most important things you can spend time on in your business.

I’m getting our Inner Circle community together next week on Zoom for a business growth

VIP Virtual Retreat.

During the event, I’m guiding you through a process to optimise your offer – and we’ll be getting it DONE.

It’s a deep dive immersion so you know what needs to go into your offer and exactly how to sell it.

I’ve decided to open it up for a few select female coaches who need support at the moment to grow their business.

You’ll work on your offer in a supportive environment with expert guidance every step of the way.

You’ll be testing your offer with real live people.

And you’ll have practice sharing it with others and getting feedback.

So you feel good about sharing your offer, and have the confidence and conviction that you can sell it.

We’re also going to be having connection, hot seats, implementation sessions, Q&A, guest experts, prizes and action planning.

You can check out the

VIP Virtual Retreat and register for free here

I look forward to seeing you there!

Kat xo

Are you spending hours a day working on your business, but you still don’t have enough clients?

You know you’re good at coaching but you’re wondering “Why am I not getting more enquiries?”

You work hard, you put in time and effort and you’ve tried so many things to grow your business.

But you’re not getting the results you want from your efforts.

And you’re feeling frustrated.

You know that what you have to offer is really valuable, and you want more people to experience the value of it.

In this video, I share…

‘Spending Hours A Day Working On Your Business, But Still Don’t Have Enough Clients? Here’s Why…’

Here are some of the highlights of what I shared…

If you don’t know what to fix, it’s really hard to fix it. So, the first step, which applies to all change, is awareness.

Let’s firstly look at where the problem might lie.

How To Identify What To Fix…

If you don’t yet have all the clients you want in your business, there are usually only 3 reasons why.

1. Don’t know, not doing

You don’t know what to do, so you’re not doing it. You’re doing something else, because you don’t know what to focus on

2. Know, but not doing

You know what to do, but you’re not doing it.

Probably because you’re busy and have other things going on right now, or it could be a mindset block, like fear of rejection, success, judgment or getting it wrong.

3. Doing it, but not doing it well

You’re doing the right things, but maybe you haven’t been professionally trained and mentored in how to do it effectively so it works.

Most coaches I meet are amazing at coaching, but they haven’t been professionally mentored in sales and marketing.

Which means the sales and marketing they’re doing is not effective enough.

What a lot of people do in this category, is think that what they’re doing is the wrong thing – and so they go and try something different…

…rather than continuing to improve on what they’re doing.

If you’re doing the right things in the wrong way, we need to keep doing those things, but change how we’re doing them.

Rather than getting distracted and thinking the answer lies over there somewhere.

There are a lot of things we can be doing in our businesses every day.

There is a lot of information online that can be super distracting.

So, what ARE the things we need to be doing and how do we make them effective so we get results?

How do we know what to choose what to focus on?

Let’s simplify it.

When it comes to client attraction, which is something that I’ve been doing for 20 years, I’ve realised that you actually only need 3 things.

It took me a lot of years to realise how simple it is, because I use to over-complicate things.

But thankfully, I finally learned how to strip things back to what works.

So here are the 3 fundamentals of client attraction.

I call them the ABC’s.

Attract
Build trust
Convert

Every day, when you sit down to your computer, think of these 3 ABC’s and ask yourself

1. What am I doing TODAY to attract leads?

2. What am I doing TODAY to build trust with those leads?
Also known as nurturing – looking after people who are potential clients.

3. What am I doing TODAY to convert leads into clients?

The challenge is knowing how to do each of these 3 things well, so that all 3 of them work together and have clients signing up to work with you.

In my recent workshops, the biggest epiphany people said they had was that they were wasting time doing the wrong things, or they were doing the right things, but they still weren’t working.

If this is the case for you, it means we need to look at how you’re doing the things.

In the event, you’ll find out exactly what you need to do to make this work for you.

I want to help you move away from overwhelm into having a clear plan of action.

If you want to strip back to what works. If you want an easy way of marketing

I’m diving deep into how to do this at my upcoming free 2-hour workshop called:

‘How To Get Coaching Clients With Easy Marketing’

If you missed our recent 1-day workshop, this is for you. It’s the best of what I shared in a shorter, express version. I’m sharing the most important things to focus on.

If you want my simple formula with the only 3 things you need to focus on to make a big income and impact as a coach – come to the workshop.

If you want to know how to do this – if you want to dive deep into exactly how to use the strategies that I recommend based on 20 years of client attraction experience, with a step-by-step plan of exactly what to do…

This workshop takes the best of what I’ve learned from running over 400 events and delivering over 6000 coaching sessions, and lays it all out in a simple formula.

So, if you want a proven system that’s easy to follow to increase your income and help more people…

Then I think you’re going to absolutely LOVE this workshop.

I’m showing you the best structure and strategy that works so you can easily get more clients consistently.

Click here to reserve your seat for the ‘How To Get Coaching Clients With Easy Marketing’ express workshop.

Hope you can join us!

Kat xo

P.S Whenever you’re ready… here are 4 other ways I can help you grow your business:

1. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.

Message me here: https://katmillar.com/message-kat

2. Join our community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious females entrepreneurs learn how to increase their income, influence, and impact.

Join us here: https://www.facebook.com/groups/amplifyyourinfluence

3. Grab a FREE copy of my ‘Client Attraction Checklist’

This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.

Grab it here: https://info.katmillar.com/the-client-attraction-checklist

4. Check out my upcoming events and latest special offers here:

https://msha.ke/katmillar.com/

Big love

Kat xo

Are you tired of pouring your heart and soul into creating content, and not getting the response from it that you hoped for?

There’s a better way to grow your client base than just doing more and hoping for the best.

Most coaches recognise the power of content creation in attracting potential clients.

But in today’s competitive online world, getting your content seen has become more challenging than ever.

So many coaches I talk to are frustrated and disappointed because they’re sharing content, but it’s not generating enquiries or leading to bookings.

So, what’s the missing piece in their content strategy?

It’s having a well-thought-out, strategic marketing campaign.

A successful marketing campaign uses multiple pieces of content that strategically guide people along a journey toward signing up for your services.

To make sure your marketing campaign does it’s job, there are some key principles you can follow that work consistently. ⠀

Over my 10-plus year’s experience creating content for my business, I’ve identified some essential elements that contribute to an effective content strategy.

If you miss these elements, it can result in wasted time and missed opportunities.

But once you implement these essentials, which I have shared in my latest video, you can see rapid changes in your business.

You can access the video here:

Here are five actionable steps you can do straight away:

1. Reverse Engineer Your Content

Like Steven Covey says “Start with the end in mind”

Start with your signature offer and work backward – reverse engineer what people need to know in order to sign up for that offer.

Identify what beliefs your audience currently have, what they need to believe, and what information they need to know about you and your solution.

2. Create Purposeful Content

Every piece of content should serve a specific purpose that leads towards your offer.

Whether it’s to increase engagement, attract new followers, overcome objections, or drive sales, each post should fit into your overarching strategy to attract the right clients.

If your content doesn’t have a purpose, it’s almost impossible for it to achieve the goal of attracting the right clients.

People who read your content often don’t know that they need a coach, and they don’t know that they need your specific program.

Your content needs to show them how you can help them solve their problem.

3. Create a consistent content schedule

I’m not naturally a big content scheduler.

But over time, I’ve seen the value of thoroughly planning out my content as part of a marketing campaign. 

If you don’t have a content schedule, you can get to the end of the week and realise that you haven’t posted much.

A few years ago I decided I was going to commit to doing one main big piece of content each week. I decided to do one video, and then leverage that piece of content.

I upload it to my YouTube channel, so that new people can find it.

It goes into my blog every week so that my website is constantly being updated – because Google loves recency and frequency.

When you have a consistent content schedule, life becomes so much easier.

I trust the system. It’s a process, it’s a habit, and it’s easy to do.

I know when I’m going to create and when I’m going to post.

4. Diversify Your Content

Creating diversity in your content is about mixing up your content types to appeal to different types of people and different stages of their journey. 

We might have one ideal client, but the reality is, you probably want more than just one client, so we need to speak to different types of people with different personalities and learning styles.

We also have multiple beliefs to shift through our content that activate people and inspire them to do something differently.

Every post has a job to do. To attract clients, people need to hear specific messages that activate certain parts of their brain.

The most effective marketing campaigns incorporate a variety of video and written content, and each of them serve a unique purpose.

5. Create a clear content journey

A lot of content on social media, emails, videos and blog posts, exist as a disconnected function rather than as an active part of a funnel.

This means there’s no incentive to do anything after they’ve consumed your content.

When a connection is formed with someone, we can continue to build the relationship and nurture them with more relevant content.

A clear content journey leads your audience through a process towards working with you.

For example, you want to offer a free resource at the end that they can download in exchange for their email address.

Email addresses are gold. People who opt in are a lot warmer because they have said yes to you already.

If these 5 keys are missing in your content strategy, it’s probably a big reason why it’s not enrolling as many clients as you want to.

When you know how to create an effective marketing campaign using compelling content, your marketing becomes easier, faster, and more enjoyable, and you get more clients from it.

Most coaches are great at coaching, but not so great at marketing.

And that’s why I created a 1-day workshop called

‘How To Get Clients With Easy Marketing’

This workshop takes the best of what I’ve learned from using content to attract clients online over the last 7+ years…⠀

…and lays it all out in a simple formula that ANYONE can follow.

You’ll Get:

✨ The Compelling Content Formula

My unique proven formula for creating compelling content that attracts potential clients & reliably & consistently inspires them to want to work with you.

✨ The 24/7 Marketing Machine

How to effortlessly automate your lead generation with my simple marketing method that captures a consistent flow of leads. It’s a simple formula that anyone can use, even if you’re not tech-savvy.

✨ My Online Events Accelerator Formula

My proven step-by-step process to move from novice to professional presenting skills… even if you’ve never presented before and don’t know where to start. This allows you to enrol multiple clients at once.

✨ Fun Activities, Planning & Breakout Sessions

You’ll have the chance to engage in helpful conversations, have meaningful connections with other like-minded women, and also ask me your questions.

You can join the workshop here.

I look forward to seeing you there!

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.

Message me here

2. Join our community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious females entrepreneurs learn how to increase their income, influence, and impact.

Join us here

3. Grab a FREE copy of my ‘Client Attraction Checklist’

This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.

Grab it here.

https://msha.ke/katmillar.com/

Big love

Kat xo