Are you sharing content and hoping it will generate more leads?
Are you crossing your fingers, waiting to see results?
If your content isn’t working, one of the most frustrating challenges is not knowing how to fix it.
In this video, I break down the 5 types of content that my clients and I use to consistently grow our audience with the right people.
For someone to want to follow you, they need to trust you, feel a genuine connection with you, and see you as the logical solution to their problem.
With a clear and strategic content plan, you can create content that works, consistently.
Most coaches don’t realise that they’re missing 3 key content strategy essentials and it’s hurting their business growth.
One of crucial elements is diversity.
Using a variety of content types guides potential clients through a journey to working with you.
By strategically incorporating a mix of these content types, you can generate leads consistently, week after week.
There are 5 types of content that my clients and I use to consistently grow our audience with the right people. Each type has a different purpose.
If you start incorporating these different types of content and rotate between them, you give yourself a much higher chance of attracting leads consistently.
Here are the 5 types I recommend:
1. Engage
The purpose: Build community.
This is all about sparking conversations and making connections with your audience.
Invite them to get involved by discussing a topic, answering a question, or sharing a favorite. Whether it’s a quote, a book, or a podcast they love—it’s a great way to get people talking and feeling part of a community.
2. Educate
The purpose: Elevate your expertise.
This is where you get to teach and share your knowledge, which builds trust.
Talk about common myths or mistakes you’ve seen, share how-tos based on your personal experiences (not just what you found on Google or ChatGPT!), or answer frequently asked questions.
This is also a good time to challenge any limiting beliefs your audience might have.
3. Enlighten
The purpose: Show and demonstrate
Here’s where you let your personality shine and build rapport.
Share behind-the-scenes moments, highlight a success story, or celebrate a win—whether it’s yours or someone else’s. It’s all about creating those personal connections and being relatable.
4. Edutain
The purpose: Educate with entertainment
This is a fun mix of teaching and storytelling. You could share personal stories, struggles, or even offer your opinion on a trending topic. People love learning when they’re also entertained.
When you make your content engaging and memorable, it helps build deeper connections with your audience.
5. Exchange
The purpose: Invite action, convert into clients
Don’t be shy about inviting people to take the next step with you.
Whether it’s joining your program, signing up for a strategy session, or attending an event, make sure you’re offering value and a clear next step.
Some people give so much without ever making an offer, and others promote too much without offering enough value.
The key is finding a balance. Remember, making offers isn’t just about keeping your business going—it’s about helping people achieve real transformation.
In this session, we discussed different types of content.
You also need to know the structure of what to say and how to say it, in order to inspire action and have your content lead to clients.
If you want to know exactly how to do this, you’re invited to join us at my upcoming FREE workshop ‘How To Get Coaching Clients With Compelling Content’.
I’m diving deep into each of these pillars and showing you how to apply them in your business so you can attract more amazing clients while you’re talking about what you love.
This workshop takes the best of what I’ve learned from attracting clients consistently online over the last 8 years…
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…and lays it all out in a simple formula that anyone can follow.
Check it out and reserve your seat at the FREE workshop
The journey is always easier and much faster with expert support guiding you every step of the way.
I’m my sharing my signature content creation formula, and how to use your content to enrol new clients into your program or services consistently.
This is the final time I’m running this event this year, so if you’d like to know exactly how to get more quality clients consistently, don’t miss out!
Check it out and reserve your seat now.
P.S: Whenever you’re ready… here are 4 other ways I can help you grow your business:
1. Work with me to get more clients
If you’d like to work directly with me to get more clients… send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.
2. Join our community and connect with like-minded Women Coaches
It’s our Facebook community where ambitious women coaches learn how to increase their income, influence, and impact.
3. Grab a FREE copy of my ‘Client Attraction Checklist’
This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.
4. Check out my event and offers here:
Kat’s upcoming events and latest special offers here
Big love
Kat xo
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